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Brityrex_12_Newslett.. - ECI International

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9, 10, 11 October

EventCity, Manchester, England


Brityrex forges ahead for bumper show in October

Brityrex International 2012, Event City, Manchester, 9 -11 October 2012

Brityrex International at EventCity, Manchester in October is shaping up to be an

exhibition the industry can be really proud of. With high profile exhibitors continuing to

sign up for the show on a regular basis, organiser ECI International has also confirmed a

number of other exciting developments.

Visitors will be able to take advantage of a series of free technical seminars presented

by highly qualified experts, covering topical industry subjects.

On the opening day of the show, Tuesday, 9 October, Tyre Pressure Monitoring Systems

(TPMS) and Tyre Labelling will be the focus of attention, as both will be subject to new

legislation in the near future.

Three sessions on Wednesday 10th will cover Retreading, TPMS and changes to the tyre

repair standard BSAU159G, while on Thursday 11 October the Tyre Labelling seminar

will be repeated. All sessions will include time for Questions and Answers.

Organised by show sponsor the NTDA in conjunction with the Tyre Industry Federation,

the seminars will provide invaluable expert advice and information in a practical, handson


Brityrex is also hosting a dedicated Retreading Pavilion to showcase the latest and best in car tyre retreading. Among the first companies taking

advantage of the concept are Italian retreader Malatesta Pneumatici , Spanish retreader Insa Turbo and Portugal’s Recauchutagem Nortenha S.A. Car

tyre retreading will also be represented in the main Brityrex exhibition hall by Polish manufacturer Profil.

For many visitors the main attraction will be suppliers of new tyres covering applications for all market sectors. A wide range of exciting brands from

around the world will be on display, including Westlake, Infinity, Kleber, Matador, Cooper, Uniroyal Truck Tyres, Ling Long, Aeolus, Antyre, Admiral,

Marshall, Infinity, Jinyu, Rotalla and many others.

ECI has now opened its visitor pre-registration service which guarantees hassle-free, fast-track entry to EventCity. The service is available to complete

online at

First time exhibitor Vortex Exhaust Technology aims to simplify the Exhaust Market, reduce

stockholding and bring additional revenue streams to Garages and Fitting Stations.

Remember the good old days when a few exhaust parts covered the vast majority of the cars that required a new exhaust. Well, they are back. All

that is needed is a new approach and the stocking of a revolutionary patented product – The Vortex exhaust.

Capable of being fitted to almost anything with an internal combustion engine Vortex exhausts can enable fitters to deal with around 99% of all

vehicles coming through the door, with very little stock investment.

Vortex is not a range of “freeflow” silencers, nor is it a “me-too” replacement for the original equipment or aftermarket product already on the car. In

fact it’s not like a conventional silencer at all. The Vortex products really are unique. The clever, patented internal designs of the Vortex exhaust

creates a turbine effect inside the silencer, causing a vacuum which literally sucks gases out of the engine allowing it to breathe more easily, and burn

fuel more efficiently.

As a result all Vortex exhausts are guaranteed to deliver more power and more torque, yet at the same time reduce emissions and, best of all, will

reduce fuel consumption, typically by around 7%-10%! And all without any re-mapping required!

Vehicles fitted with Turbo chargers suffer noticeably less turbo-lag once a Vortex is fitted and the smoother running engines (turbo or non-turbo)

always deliver fuel economy improvements.

From boy racer to family car, van, pick-up, 4WD or classic car Vortex has a range that will suit all-comers.

The ability to weld stainless steel is a must, and installers must have a pipe bender as all Vortexexhausts are custom built.

With no need to hold massive stocks – a few Vortex exhausts can cover many applications – and with full training given to would-be Vortex dealers,

a revenue opportunity is there for those that want to take it.

Garages and fitting stations looking for new revenue streams could do a lot worse than take a fresh look at the exhaust market.


With estimates that shipping costs typically represent

somewhere between 3-10% of the street price of tyres,

effective freight management is a hugely important

consideration for tyre importers in today’s market.

Celebrating its 20th anniversary this year, Maritime Cargo

Services (MCS) handles more than 20,000 containers a year

on behalf of its clients. One of the UK’s leading and well

established freight forwarding specialists in the tyre industry,

MCS looks after more than 20 major tyre importers and

manages the Customs Clearance and delivery of thousands of

containers to well over a hundred tyre warehouses and depots

throughout the UK and Ireland. This track record and a

reputation for excellence means that MCS can offer tyre

importers the best possible sea freight rates and an

unparalleled delivery service.

MCS attributes a great deal of its continuing success in the

tyre industry to an absolute dedication to customer service.

“There are two essential ingredients at the heart of our

customer service offering,” Partner, Rob Shelley explains.

“Firstly, our dedicated team of professionals. We only employ

highly motivated, dedicated and empowered professionals

who are determined to provide the very best in container

management services for the tyre industry time after time.

“Secondly, we continue to invest not just in the best people

in the business but, in order to meet and exceed client

expectations we continue to invest heavily in the development

of our own bespoke, state-of-the-art technology.”

MCS offers its tyre industry clients an innovative online

freight management and tracking system, MOATS, which was

designed to encompass absolutely all of the customer’s

relevant shipping information. The result is a fast, flexible and

multi-faceted online system supplying real-time information

safely and securely whenever it’s required. MOATS has also

been future-proofed to continue to meet the requirements of

tomorrow and is provided to all clients free of charge!

Bond International to exhibit six exclusive

brands at Brityrex International

Leading tyre wholesaler Bond International has signed up

for a major presence at October’s Brityrex exhibition in


The Pocklington, York-based company will be using the

show to promote its portfolio of six exclusive UK

distributorships for brands including Marshall, Infinity,

Admiral, Jinyu, Sailun and Rotalla.

Company founder and managing director, Reg Bond, says:

“When we decide to promote the company we always give

it 100% and do it in style. That’s why we have taken a major

stand at Brityrex that will give us the space and prominence

to display our exclusive UK brands to maximum effect. We

have thousands of customers across the country and we

want to give them a good reason to travel to the show and

visit our stand.

“The UK is a major international market for tyres and

deserves to have a show that reflects that status. We hope

other companies will follow our lead and make Brityrex

2012 a show to remember.”

Brityrex focus for Matador Truck & Bus

Radial sales drive from KRT

Brityrex will form a major part of Kings Road Tyres’ (KRT) plans to

promote sales and awareness of Matador Truck and Bus Radial (TBR) tyres

in the UK this autumn.

KRT became the exclusive suppliers of the range in late 2011 and has

identified Matador’s 87-year tyre manufacturing heritage and reputation

for quality as key factors, as it seeks to boost sales.

A new website covering the full portfolio of Matador truck and bus

applications for Regional and Long Haul, Mixed Service, City Urban and

Winter fitments is now live at

“Matador is an exciting brand with a great deal going for it,” says Tim

Bader, KRT’s purchasing and marketing manager. “Not only is it a member

of the Continental Group, which speaks volumes about its commitment to

high quality products, but it also has a comprehensive range of

competitively priced tyres covering all major commercial market sectors.

“One of the points we’ll be emphasising at Brityrex is that as a mid-range

product, all tyres are both regroovable and retreadable, delivering extra

performance and value for money to end users,” explains Tim.

Matador traces its tyre-making heritage back to 1925 and is now part of

Continental AG; all products continue to be manufactured in Europe and

the company has its base in Puchov, Slovakia.

Matador is also committed to environmental protection. The company

aims for continuous improvement in all activities to reduce environmental

impact. It holds the ISO14001certificate of environmental management

and was the first company in the Czech and Slovak Republic to meet the

ISO 9001 standards for car tyre production.

Haweka Provide Cost Saving Solutions

at Brityrex International

Haweka UK, the world’s leading

independent manufacturer of wheel

balancing accessories and commercial

vehicle alignment equipment, are

showing their comprehensive range at

Brityrex International.

The Haweka stand will showcase the

company’s complete range of

commercial vehicle alignment equipment

including the all-new Axis 4000. This

fully computerised system can now

include a complete data set of truck

wheel alignment settings to enable real

time comparison of actual readings

against manufacturers specifications. The greatest advantage of the

Haweka range is speed. There is no other wheel alignment machine that

allows the operator to measure a twin axle semi-trailer in 10 minutes. The

Haweka range is able to do this thanks to its patented wheel clamps,

which are attached to the wheel rim by means of powerful magnetic feet

(with additional grab arms for aluminium rims) and the measurement can

begin immediately. These unique clamps are used on all Haweka aligners.

John Pullin of Haweka UK said: “In today’s tough economic climate the

importance of correct vehicle alignment cannot be over emphasised. The

equipment makes it possible for the commercial vehicle owner/operator to

easily and quickly unlock the savings available from reduced fuel

consumption and tyre ware. A one degree misalignment on one axle

could increase fuel consumption by around 5%.”

To view the new generation of wheel balancing accessories and discover

how to reduce the running costs of your commercial fleet visit Haweka UK

at Brityrex International on stand number 53 or go to

Come and see the Supertracker

Computer Wheel Aligner featured

on “ Youtube” in action. This

system is setting the

market alight with its

speed, reliability and

accuracy. With this

product there is no need

to invest in a specialist

lift, so a cost saving there.

The Supertracker 410R

can be used anywhere.

Alignment lift, four post

lift, two post Lift, pit,

alignment tables, even

on the floor. You do not

need a dedicated area,

allowing better utilisation of the workshop space.

The rest of the range will be on display as well. The all

important print out is available on five of our products. We as

a company have a product that meets all budgets and all

technical requirements. As a UK manufacturer we can build

bespoke wheel aligners to meet any customer specification.

Supertracker has established itself over the last twenty five

years as a company that suppliers products that “do the job”

while providing a substantial profit contribution to any


Stand number 62, come along and discuss your Wheel

Alignment needs with one of our technical staff.

GEBHARDT tire racks: Efficient and

reliable – Made in Germany

GEBHARDT was founded in 1892 and since then has been focusing

on products “Made in Germany“. The company considers tradition

combined with innovation as its core value. We have always attached

great importance to working in international markets and we want to

expand our already advanced tires & wheels business even further.

GEBHARDT is market leader in production of innovative load carriers.

This includes tire racks and pallets for all kinds of tires. Our tire racks

are safe, efficient and proven products for handling and storing tires.

Flexible storage concepts and high empties stacking make the system

an ideal load carrier for the industry.

The company sees it as its task to optimally support customers and to

develop the ideal solution for their particular storage situation together

with them. This, we achieve via a combination of highly-qualified

employees, a progressively equipped production plant and a fullservice


The Brityrex 2012 is an important platform for us to present our

business and our solutions to the visitors. More information can be

found on our website

Cam Systems Takes Centre Stage at Brityrex

with its New Retail Customer Management

Launch and Tyre Labelling Consultations

Exhibiting at Brityrex after a long absence, Cam Systems, the leading

software solutions provider to the independent tyre industry, is taking the

opportunity to unveil its new Retail Customer Relationship Management

(CRM) application to its Cameo customers, providing them with options for

more effective customer contact, sales conversion and business intelligence

for retail operations at the counter, on the phone and over the web.

Early adopters of the Retail CRM module have worked with Cam Systems

to design key benefits into the new system such as optimising the capture

and maintenance of customer and activity data, converting immediate and

future business opportunity, understanding and utilising the most effective

communication channels with individual prospects and customers, and,

ultimately, being able to measure and direct advertising and marketing

expenditure more cost-effectively.

Moreover, with Brityrex being held only three weeks before the advent of the

1 November EU legislation around tyre labelling, Cam will be showcasing its

tyre labelling solution on its Cameo platform. Cam’s Tyre Labelling solution has

been designed to offer Cam customers options to present a professional, high

quality image to motorists, providing retailers with the opportunity to upsell to

higher margin brands. The company is inviting all Cameo customers and their

business partners onto its stand to discuss practical and operational

considerations for tyre labelling compliance.

Albrecht Auto-Zubehör GmbH, founded in 1919 and based in

Germany, is Germany's leading manufacturer and distributor of

plastic wheel covers. Our high quality products are distributed

to a worldwide market. Albrecht Auto-Zubehör GmbH offer a

wide range of wheel covers in different qualities, designs and


We are very glad to have this platform at Brityrex to present

our wheel covers for the first time in GB.

On stand 103 we would like to welcome you and draw your

attention to our wheel covers, especially to our latest designs.

Our staff members will be pleased to answer all your questions

and give you all necessary information.

For further detailed information please visit our homepage


SINOTYRE International Company Limited is one of the leading tyre

companies founded as per modern enterprise system and it specializes in

world tyre market research and Import & export business. Thereinto, Exp.

& Imp. business develops very rapidly. It has built wide sales marketing

networks all over the world, and a lot of high grade tires made- in- China

have been exported oversea successfully by our global customers. We also

introduce some advanced culture, technologies, equipments and materials

which guarantee the company take a lead in this market. In addition,

Nature rubber, Auto sparts and Chemical additive are also within our

business scope.

SINOTYRE has its own production factory and one professional

technologist team which assure us for the different and special exams and

tests according to the different markets and clients.

SINOTYRE also has good relationships with

different tyre manufacturers and some other auto

parts factories which can meet the different and

individual requirement in this area.

In the new century, SINOTYRE will develop

itself step by step based on the services with all

the heart to any friends around the worlds.

What's more, it has a professional, efficient

and reliable work-team who make SINOTYRE

be on a good wicket in the further competition.

As of June, Hofmann will be

bursting with colour

As of June, Hofmann Power Weight will be expanding the

existing range of colours for its HPW 380 weight by

introducing red, blue, yellow, orange, white and anthracite in

addition to silver, black and chrome. In future, this means that

customers will be able to choose their balance weights to

match the colour of their rims or to create a visual contrast. The

colour weights are likewise produced in accordance with the

OEM quality standard.

The new adhesive weight HPW 380 from Hofmann is quick

and easy to fit and stays firmly attached to the rim. Thanks to a

patented production process and integrated grid web, the strip

fits perfectly on the contours of the rim and makes fitting a

straightforward task. The weight measures 172 mm in length

and comprises 12 segments weighing 5 grammes each. The

segments can be divided as required thanks to the handy

perforated adhesive strip without any need for additional

cutting tools. The proven adhesive strip technology ensures a

strong hold on all conventional rim types. A high-quality plastic

coating compliant with OEM criteria protects the weight from

corrosion in all weather conditions.

The adhesive weight can be ordered in packaging units of 25

or 50.

For further information, please visit the Hofmann Power

Weight website

ENTERTYRES UK LTD is making its debut at Brityrex Int’12. Company has

many years experience with trading in high quality retread car tyre within

the UK market. Within last couple of years tyres have been sole in the

English, Scottish and Irish market and the Company has achieved high

sales targets and has became a trusted and long term supplier for many tyre

companies throughout the UK.

ENTERTYRES UK LTD will be exhibiting on stand 50C at Brityrex and

during the show will exhibit summer and winter retread car tyres range of

popular sizes from 13 inch to 17 inch and also commercial van tyres.

Thanks to a professional customer service from ENTERTYRES UK LTD all

visitors visiting stand 50C will be impressed by the product range and

information available and will be able to spend quality time discussing their

tyre requirements with a positive outlook on the market. Tyres are

ENTERTYRES passion. Visiting ENTERTYRES UK LTD during this year's

Brityrex show is highly recommended!

Insa Turbo belongs to Grupo Soledad, a

group of companies that closes the circle of

the tyre, acting as collector of used tyres,

recycler, retreader, wholesaler and retailer in

the tyre business.

Since 1988 manufactures retread tyres,

counting with the most comprehensive range

of sizes for passenger car, winter, 4x4, van,

light truck and truck tyres.

All the manufacturing processes employed

to produce our tyres meet or exceed the

highest industry certification standards (108

& 109 E). This allows us to maintain an

advance competitive position exporting over

30 countries.

Hubei Angyun wheel manufacturing group china, Ltd, is a new wheel manufacturing plant.

The company changed from a state-owned enterprise with a national fixed production approval

of the professional automotive aluminium wheels with JWL, IVA, ISO2000, TUV certifications.

CWS wheel is part of the Angyun alloy wheel group with part of the takeover, with our

Shanghai office/warehouse situated near the main airport for travelling customers, Within the

UK we have devised our new feeder company for smaller buyers within Europe who do not

carry the capacity to buy container orders this is KINGPINWHEEL UK LTD, situated in Burns

country in Ayrshire Scotland.

Our group has the capacity to manufacture 10 million wheels per year and with offices in the

USA, UK, CHINA we are sure to be the number one wheel company and leading contender

for our customer service, support, and quality that is second to none in our industry.

Our moto

Simplicity, honesty, quality, moving from great to greater

Guizhou Tyre Company Ltd will once again be exhibiting at Brityrex

Stand No 71.

Here we will be showing our range of Advance Radial/Bias OTR tyres,

Radial truck tyres, Agricultural tyres and Industrial/Fork Lift tyres.

For over 50 years we been manufacturing Industrial and OTR tyres from

our factory in Guiyang located in the South West of China.

We are now in the process of building a new factory to increase our

production capacity. It will have a land area of 1.5 million sq. metres and

a building area of 610,000 sq. metres with a planned capacity of 12.8

million tyres per year.

The new factory will be used to increase capacity of our current range

and produce a new range of radial passenger tyres and radial farm tyres.

These new additions to our range will enable us to supply to our customers

a greater range tyres across different sectors allowing for economical

sourcing and container filling.

We look forward to welcoming existing and potential new customers

to our stand.

Profil” deals with production and wholesale of retreaded car tires for

all types of cars: personal, delivery and off-road ones, in many sizes

and many patterns of the tread, both winter and summer types.

The treading, also called the regeneration, consists in placing a new

layer of the tread on the tire and strengthening the tire sides. The final

product is a tire whose parameters do not differ from the parameters of

a new tire (equally durable) and which is in fact more preferred in the

world taking into consideration environment protection (recycling)

The “Profil” company regenerates mainly tires for personal, delivery

and off-road cars, in typical sizes: 13, 14, 15, 16, 17, and 18 inch

ones, as they are the most popular sizes on the market. The technology

of producing the treaded tire and the tire itself are characterized by

high quality, durability and good use, which is especially important

taking into account the safety of driving. Apart from the abovementioned

features, it has much lower price than the new tire. Our

company buys the highest quality products from well-established

producers of rubber mixes and from foreign tire providers.

Since the beginning of its operation the “Profil” company has paid

special attention to the quality of produced tires. A number of tests

carried out before and after the regeneration allows us to produce a

faultless tire which is ready to be used.

Philip White Tyres Ltd is

an independently owned

family run company

established in 1982. The

Company has a wealth

of experience in the tyre

industry being awarded

with several exclusive

tyre manufacturer

dealerships and can

offer the best quality

tyres, products and

services at prices to suit

all budgets.

As well as being a

successful wholesaler

Philip White Tyres also

has retail depots in Northern and Republic of Ireland

providing an extensive range of garage and motoring

services. The Company is looking for Falken Truck key

dealers and Ornet Car, Truck and Agricultural dealers

throughout the UK.

For further information please visit our website

Winning the NTDA TAFF Tyre & Aftermarket Supplier of the Year

award has brought even more attention to the technical expertise of

our TPMS programme. As we are progressing with our training

programmes all across the UK we are receiving more and more

positive feedback about the expertise we are able to demonstrate and

share with our customers. The response has been greatly appreciated

by everyone involved with Autogem.

A common theme has been the ability of tyre traders and garages to

not only retain business which would have been lost without the right

equipment, but to also maximise the tools for greater revenues.

In 2011 we were predominantly informing customers about our

programme, so far in 2012 we have been in full swing training them.

This support will be supplemented by the introduction of further

technical TPMS product in the coming months.

In addition to this we are excited about presenting ourselves for the

first time at the Reifen Show in Essen, Germany where we will be

demonstrating some of the training techniques that have allowed our

programme to be recognised as award winning. Reifen will be

followed a few months later with what we hope will be another

excellent show at Brityrex, Manchester between the 9th and 11th


All in all 2012 is looking like another busy year for Autogem where

we will be exhibiting at 8 shows and dedicating 25-30 evenings to

training and educational courses for our customers. Our mantra

remains, think TPMS think Autogem.

Note from the Organisers: The Publishers and Organisers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of interpretation in the subject matter of this newsletter.

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