Brityrex 12 Newsletter Issue 4_Newsletter - ECI International
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Brityrex 12 Newsletter Issue 4_Newsletter - ECI International

In the build up to this year’s Brityrex International Show, REMA TIP TOP

AUTOMOTIVE UK Limited are preparing to open the company doors in


The event promises to be a showpiece of the company’s most cutting

edge range of garage equipment and consumables to date. To be a part

of the show come and visit us between 9 - 11 October, 2012 EventCity,

Manchester– stand number 51, hall 4.

Visitors to the stand will have the opportunity to see spectacular new

additions to the range of workshop equipment which include the

Promaxx 8240-2 LL (leverless) tyre changer and Kendo 30 Lite. These

amazing new machines change standard tyre and wheel assemblies with

ease and make light work of the most demanding run flat tyres without

the assistance of tyre levers. In addition there will be a chance to see

demonstrations of the highly acclaimed Promont 924 Truck tyre changer

and a range of balancing machines for both car and truck including the

new Probalance NG wheel balance and diagnostic system and 7425

Professional car wheel balancer with 17" TFT monitor.

The Probalance NG (Next Generation) is a very exciting product

development which largely negates the need for manual operation,

relying on built-in automation to measure wheel size, balancing values

(processing optimum) and eccentricity of tyre, rim and wheel. The wheel

is even guided into position by an exclusive automatic lift called Zero


This year’s show also presents the first chance for the tyre trade to

examine the NTDA award winning Ramrod TIRE SAFE safety inflation

enclosure at first hand.

TIRE SAFE will safely contain, and direct harmlessly, the explosive

release of pressure that occurs when either a tyre carcass or sidewall

suffers catastrophic structural failure.

TPMS will naturally also feature heavily at this year’s show for REMA

TIP TOP. To service the growing demand REMA TIP TOP AUTOMOTIVE

officially launch thenew ‘Sensor Intelligent Technology’ TPMS program

from Alligator. The new TPMS sensor provides a complete solution

for the replacement of OE TPMS sensors for both small and large tyre

shop chains.

In 2012, REMA TIP TOP AUTOMOTIVE UK Limited became official UK

distributors of the Werther range of lifting equipment.

The agreement with Werther signals the company’s real commitment to

provide a comprehensive installation and service package to its

customers. Two lifts will be featured on the stand at Brityrex including the

Werther S39 scissor lift and 301 two post lift.

REMA TIP TOP AUTOMOTIVE UK also welcomes its close friends

Compac to this years show, who will feature and demonstrate its quality

range of trolley jacks on the stand. Compac are renowned for long

service life, high quality raw materials and uncompromising attitude to

safety. Workshop personnel visiting the stand will also be interested in

Gaither's Bead Bazooka. The Bead Bazooka

combines the most powerful Automatic Rapid

Air Release System and easiestto-handle

tank for seating

tubeless tyre beads. Simply fill

the tank and FIRE! The

instantaneous blast of air from

the 6 Litre tank will work on

truck (including super singles),

passenger, motorcycle,

ATV and small AG tyres.

Demonstrations of

all the equipment

mentioned in this feature

will be run throughout the

course of the show. We look

forward to seeing you there.

Nordexx® is NDI's (Nordisk Dæk Import A/S) Private Brand

tyre for cars and vans designed by NDI's innovative branch in

Denmark together with the tyre plant technical staff. The tyres

meet all requirements for any modern vehicle owner who

appreciates the diversity of models in summer and winter tyres.

The tyres meet all European and American standards and are

manufactured with an eye to the overall costs. This enables us

to offer a financially feasible product without having to

renounce comprehensive quality, design and accessibility.

As of July, the first end consumer

package will be available for

HPW 380 coloured adhesive

weights. Containing six

adhesive weights of 60 grams

each, the package comes

with exactly the right size of

kit required to balance a


The packages are supplied

in a box that has room for 24

packages. Made of highquality

materials and

designed to be functional too,

the box can also be used as

a display stand. In addition to

silver, black and chrome, the

weight is now also available

in red, blue, yellow, orange,

white and anthracite.

The brand new Speedliner® adhesive strip for balance

weights is designed to help workshops save both time and

money in large quantities. Boasting an even higher initial tack

as well as the ability to remove the weight from the wheel rim

without leaving any traces, it makes balancing a breeze.

In June 2012 Hofmann Power Weight introduce its greatest

innovation yet. A patented new type of adhesive strip whose

name says it all: Speedliner. This product makes everyday life

in the workshop considerably easier thanks to the many

improvements it brings. And now the Speedliner® can be

found on all HPW 380 adhesive weights.

Perennial Brityrex exhibitors,

Hofmann Megaplan, will

once again be showing their

wares at this years Brityrex

event, and adding a bit of excitement

to the whole affair by running a

competition for a free Lever-less tyre


Last time round, the free entry

competition was well received,

and resulted in one lucky

visitor – Mill Tyres of Boston –

receiving a free lever-less

machine that has since become

the flagship of their tyre bay.

Displayed in the main foyer

for all visitors to see, entrants

will simply have to visit the Hofmann

Megaplan stand and fill in a brief questionnaire to

automatically put them in the hat. As per 2010, the lucky

winner will be selected from a hat by show organiser Paul


Also on the stand will be a selection from Hofmann

Megaplan’s extensive line-up, including the latest wheel

balancing technology with laser positioning, nitrogen inflation,

and an example of their premium quality lifting range.

As always, expert advice will be on hand in the form of Hofmann

Megaplan’s knowledgeable and enthusiastic technical team.

Infinity Tyres will be participating at this year’s Brityrex

International exhibition, the UK’s premier tyre trade and

aftermarket equipment show, where it will prove to be the perfect

venue to get closer to its UK customers, partners and associates.

Having had its formal introduction during its Partners Day trip in

China, and its European launch during the Reifen Essen 2012

Show, Infinity will be very proud to show and discuss its new

Ecosis and Ecomax tyre range during Manchester’s show in


Our Infinity sponsored UK drift team, which is enjoying a very

successful 2012 season will be at the show to launch their new

2013 car, which will be displayed for the first time at the show.

Antyre is an emerging manufacturer of quality truck and bus

tyres that will be making its debut as an independent brand

at Brityrex International 2012.

Introducing the brand and building awareness among TBR

stockists and fleet buyers is the company’s major objective. A

range of products will be on show on the Antyre stand,

number 18.

Among these will be the new patterns TB1000 in size

385/55R19.5 and TB2000 in 445/45R19.5 plus


At Brityrex 2102, Harvie Tyres Limited will

launch their superb new range of Mondolfo

Ferro workshop equipment. The Harvie team

will be located on stand 73, Event City,

Manchester. Harvie will be

demonstrating the Raptor with the

"SENZA LEVA" (Without lever) tyre

demounting technology and AS944 LL

tyre changing machines. The MT3200,

MT3400 Easy Alu and MT3350 Ergo

Laser wheel balancers will also be operating on the stand for the

duration of the show which takes place between 9th-11th October.

Harvie is excited to be exhibiting at Brityrex and believes that it as

a crucial platform to showcase new developments in its range of

capital equipment and workshop tools and consumables. UK Sales

Manager, Stuart John, is eager to further grow market share of capital

equipment in the UK and states “the Mondolfo Ferro range of

workshop equipment is an exciting development for the company and

is sure to provide the quality and reliability demanded by our

discerning customer base”.

Harvie are also key distributors in the UK of Prema tyre repair

material, in addition to stocking a superb range of airline equipment

and accessories from PCL and balance weights from Hatco. In fact

Harvie supply everything for the workshop including a superb range

of bead lubricants, associated chemical products, valves and

accessories, air tools and torque wrenches.

Company Information:

Harvie Tyres Limited has a proud history of serving the needs of the

UK tyre industry.

The company is consistently at the sharp end of market needs and

successfully fulfilling customer demands in a discerning independent

market sector. The company is renowned for delivering on time

through its fleet of mobile vans which serve tyre depots and garages

throughout the UK. The one stop mobile shop which Harvie pride

themselves on is respected throughout the industry. In addition to this

personal level of service we also have a dedicated sales team based

at our head office in Lytham St Annes.

Visitors to the Kings Road Tyres (KRT) stand at Brityrex will be able to select

from an unrivalled range of brands covering applications for truck, bus,

agricultural, OTR and industrial fitments.

With 40-years involvement in the wholesale sector, KRT prides itself on the

productive, long-term distribution relationships it has developed with many

of the world’s leading tyre manufacturers.

KRT offers commercial users an extensive choice of products from premium

OE manufacturers to exclusive distributorships. The company’s Truck & Bus

range includes brands such as Bridgestone, Continental, Goodyear and

Pirelli, with Firestone and Matador TBR in the mid-range sector with Aeolus

and Antyre completing the line-up.

For agricultural and industrial customers KRT is the exclusive

distributor for Bridgestone, Taurus AGR, Farmking, Jetire and Wanda.

They are also official wholesale partners for Michelin, Goodyear,

Trelleborg, Kleber and Firestone.

Completing the offer is KRT’s Kingstone private brand of tyres and tubes

for construction, OTR industrial applications and high speed crane.

“As the UK’s top tyre event Brityrex will be a great opportunity to

demonstrate our extensive ranges of brands across the market sectors we

are strongest in, truck, bus, agricultural, OTR and industrial applications,”

says Tim Bader, KRT’s Purchasing and Marketing Manager. “ In addition,

visitors can pick up copies of our new Commercial Range Guide on the

stand, which for the first time combines all products in a single publication.”


High quality Chinese tyre manufacturer Aeolus will be exhibiting in its

own right for the first time at this autumn’s Brityrex International exhibition

in Manchester (Stand 45). This will provide the opportunity to talk in-depth

and face-to-face with the trade about the quality and value available to

commercial users.

Aeolus is among the longest-established Chinese tyre manufacturers,

having begun production in 1965. Since then it has developed into a

worldwide brand with a growing presence in the UK. This has recently

been reinforced with the launch of a dedicated new website to improve

awareness and knowledge of the company’s extensive range of specialist

tyre applications. includes size, application and technical details

for the comprehensive ranges of Aeolus TBR and OTR products covering

Regional Haul, Long Haul, Mixed Service and City Urban products for

commercial vehicle, coach, city buses, low loaders, semi-trailers and

tippers. Aeolus also supplies a wide range of OTR tyres for an extensive

variety of applications, from quarry to high speed crane.

At Brityrex the company will premiere the launch of new wider casing

Steer and Drive Axle tyres for commercial applications.

ENTERTYRES UK LTD is making its debut at Brityrex Int’12. Company has

many years experience with trading in high quality retread car tyre within

the UK market. Within last couple of years tyres have been sole in the

English, Scottish and Irish market and the Company has achieved high

sales targets and has became a trusted and long term supplier for many tyre

companies throughout the UK.

ENTERTYRES UK LTD will be exhibiting on stand 50C at Brityrex and

during the show will exhibit summer and winter retread car tyres range of

popular sizes from 13 inch to 17 inch and also commercial van tyres.

Thanks to a professional customer service from ENTERTYRES UK LTD all

visitors visiting stand 50C will be impressed by the product range and

information available and will be able to spend quality time discussing their

tyre requirements with a positive outlook on the market. Tyres are

ENTERTYRES passion. Visiting ENTERTYRES UK LTD during this year's

Brityrex show is highly recommended!

With estimates that shipping costs typically represent

somewhere between 3-10% of the street price of tyres,

effective freight management is a hugely important

consideration for tyre importers in today’s market.

Celebrating its 20th anniversary this year, Maritime Cargo

Services (MCS) handles more than 20,000 containers a year

on behalf of its clients. One of the UK’s leading and well

established freight forwarding specialists in the tyre industry,

MCS looks after more than 20 major tyre importers and

manages the Customs Clearance and delivery of thousands of

containers to well over a hundred tyre warehouses and depots

throughout the UK and Ireland. This track record and a

reputation for excellence means that MCS can offer tyre

importers the best possible sea freight rates and an

unparalleled delivery service.

MCS attributes a great deal of its continuing success in the

tyre industry to an absolute dedication to customer service.

“There are two essential ingredients at the heart of our

customer service offering,” Partner, Rob Shelley explains.

“Firstly, our dedicated team of professionals. We only employ

highly motivated, dedicated and empowered professionals

who are determined to provide the very best in container

management services for the tyre industry time after time.

“Secondly, we continue to invest not just in the best people

in the business but, in order to meet and exceed client

expectations we continue to invest heavily in the development

of our own bespoke, state-of-the-art technology.”

MCS offers its tyre industry clients an innovative online

freight management and tracking system, MOATS, which was

designed to encompass absolutely all of the customer’s

relevant shipping information. The result is a fast, flexible and

multi-faceted online system supplying real-time information

safely and securely whenever it’s required. MOATS has also

been future-proofed to continue to meet the requirements of

tomorrow and is provided to all clients free of charge!

First time exhibitor Vortex Exhaust Technology aims to simplify the Exhaust Market, reduce

stockholding and bring additional revenue streams to Garages and Fitting Stations.

Remember the good old days when a few exhaust parts covered the vast majority of the cars that required a new exhaust. Well, they are back.

All that is needed is a new approach and the stocking of a revolutionary patented product – The Vortex exhaust.

Capable of being fitted to almost anything with an internal combustion engine Vortex exhausts can enable fitters to deal with around 99% of

all vehicles coming through the door, with very little stock investment.

Vortex is not a range of “freeflow” silencers, nor is it a “me-too” replacement for the original equipment or aftermarket product already on the

car. In fact it’s not like a conventional silencer at all. The Vortex products really are unique. The clever, patented internal designs of the Vortex

exhaust creates a turbine effect inside the silencer, causing a vacuum which literally sucks gases out of the engine allowing it to breathe more easily,

and burn fuel more efficiently.

As a result all Vortex exhausts are guaranteed to deliver more power and more torque, yet at the same time reduce emissions and, best of all,

will reduce fuel consumption, typically by around 7%-10%! And all without any re-mapping required!

Vehicles fitted with Turbo chargers suffer noticeably less turbo-lag once a Vortex is fitted and the smoother running engines (turbo or non-turbo)

always deliver fuel economy improvements.

From boy racer to family car, van, pick-up, 4WD or classic car Vortex has a range that will suit all-comers.

The ability to weld stainless steel is a must, and installers must have a pipe bender as all Vortexexhausts are custom built.

With no need to hold massive stocks – a few Vortex exhausts can cover many applications – and with full training given to would-be Vortex

dealers, a revenue opportunity is there for those that want to take it.

Garages and fitting stations looking for new revenue streams could do a lot worse than take a fresh look at the exhaust market.

Profil” deals with production and wholesale of retreaded car tires for

all types of cars: personal, delivery and off-road ones, in many sizes

and many patterns of the tread, both winter and summer types.

The retreading, also called the regeneration, consists in placing a new

layer of the tread on the tire and strengthening the tire sides. The final

product is a tire whose parameters do not differ from the parameters of

a new tire (equally durable) and which is in fact more preferred in the

world taking into consideration environment protection (recycling)

The “Profil” company regenerates mainly tires for personal, delivery

and off-road cars, in typical sizes: 13, 14, 15, 16, 17, and 18 inch

ones, as they are the most popular sizes on the market. The technology

of producing the treaded tire and the tire itself are characterized by

high quality, durability and good use, which is especially important

taking into account the safety of driving. Apart from the abovementioned

features, it has much lower price than the new tire. Our

company buys the highest quality products from well-established

producers of rubber mixes and from foreign tire providers.

Since the beginning of its operation the “Profil” company has paid

special attention to the quality of produced tires. A number of tests

carried out before and after the regeneration allows us to produce a

faultless tire which is ready to be used.

Philip White Tyres

Ltd is an

independently owned

family run company

established in 1982.

The Company has a

wealth of experience

in the tyre industry

being awarded with

several exclusive tyre


dealerships and can

offer the best quality

tyres, products and

services at prices to

suit all budgets.

As well as being a

successful wholesaler

Philip White Tyres also has retail depots in Northern and

Republic of Ireland providing an extensive range of garage

and motoring services. The Company is looking for Falken

Truck key dealers and Ornet Car, Truck and Agricultural

dealers throughout the UK.

For further information please visit our website

Guizhou Tyre Company Ltd will once again be exhibiting at Brityrex

Stand No 71.

Here we will be showing our range of Advance Radial/Bias OTR tyres,

Radial truck tyres, Agricultural tyres and Industrial/Fork Lift tyres.

For over 50 years we been manufacturing Industrial and OTR tyres from

our factory in Guiyang located in the South West of China.

We are now in the process of building a new factory to increase our

production capacity. It will have a land area of 1.5 million sq. metres and

a building area of 610,000 sq. metres with a planned capacity of 12.8

million tyres per year.

The new factory will be used to increase capacity of our current range

and produce a new range of radial passenger tyres and radial farm tyres.

These new additions to our range will enable us to supply to our customers

a greater range tyres across different sectors allowing for economical

sourcing and container filling.

We look forward to welcoming existing and potential new customers

to our stand.

Winning the NTDA TAFF Tyre & Aftermarket Supplier of the Year

award has brought even more attention to the technical expertise of

our TPMS programme. As we are progressing with our training

programmes all across the UK we are receiving more and more

positive feedback about the expertise we are able to demonstrate

and share with our customers. The response has been greatly

appreciated by everyone involved with Autogem.

A common theme has been the ability of tyre traders and garages

to not only retain business which would have been lost without the

right equipment, but to also maximise the tools for greater revenues.

In 2011 we were predominantly informing customers about our

programme, so far in 2012 we have been in full swing training

them. This support will be supplemented by the introduction of

further technical TPMS product in the coming months.

All in all 2012 is looking like another busy year for Autogem

where we will be exhibiting at 8 shows and dedicating 25-30

evenings to training and educational courses for our customers. Our

mantra remains, think TPMS think Autogem.

Come and see the Supertracker

Computer Wheel Aligner featured

on “ Youtube” in action. This

system is setting the

market alight with its

speed, reliability and

accuracy. With this

product there is no need

to invest in a specialist

lift, so a cost saving there.

The Supertracker 410R

can be used anywhere.

Alignment lift, four post

lift, two post Lift, pit,

alignment tables, even

on the floor. You do not

need a dedicated area,

allowing better utilisation of the workshop space.

The rest of the range will be on display as well. The all

important print out is available on five of our products. We as

a company have a product that meets all budgets and all

technical requirements. As a UK manufacturer we can build

bespoke wheel aligners to meet any customer specification.

Supertracker has established itself over the last twenty five

years as a company that suppliers products that “do the job”

while providing a substantial profit contribution to any


Stand number 62, come along and discuss your Wheel

Alignment needs with one of our technical staff.

Haweka Provide Cost Saving Solutions

at Brityrex International

Haweka UK, the world’s leading

independent manufacturer of wheel

balancing accessories and commercial

vehicle alignment equipment, are

showing their comprehensive range at

Brityrex International.

The Haweka stand will showcase the

company’s complete range of

commercial vehicle alignment equipment

including the all-new Axis 4000. This

fully computerised system can now

include a complete data set of truck

wheel alignment settings to enable real

time comparison of actual readings

against manufacturers specifications. The greatest advantage of the

Haweka range is speed. There is no other wheel alignment machine that

allows the operator to measure a twin axle semi-trailer in 10 minutes. The

Haweka range is able to do this thanks to its patented wheel clamps,

which are attached to the wheel rim by means of powerful magnetic feet

(with additional grab arms for aluminium rims) and the measurement can

begin immediately. These unique clamps are used on all Haweka aligners.

John Pullin of Haweka UK said: “In today’s tough economic climate the

importance of correct vehicle alignment cannot be over emphasised. The

equipment makes it possible for the commercial vehicle owner/operator to

easily and quickly unlock the savings available from reduced fuel

consumption and tyre ware. A one degree misalignment on one axle

could increase fuel consumption by around 5%.”

To view the new generation of wheel balancing accessories and discover

how to reduce the running costs of your commercial fleet visit Haweka UK

at Brityrex International on stand number 53 or go to

Ling Long Tyres, manufactured by Shandong Ling Long Tyre

Company– will be participating at this year’s Brityrex International

exhibition, the UK’s premier tyre trade and aftermarket equipment

show, where it will prove to be the perfect venue to get closer to

its UK customers, partners and associates.

Ling Long Tyres were founded in 1975 in Zhaoyuan city, and the

company has devoted itself to the research and manufacture of

high quality tyres ever since. Today the company is among the Top

500 Chinese Enterprises and is accredited as one of China’s

“Outstanding Private Enterprises”.

It is also one of the 3 largest tyre manufactures in China and

ranked as No. 16 in the world in 2010. Furthermore, because of

its continuous focus on brand building and quality control, Ling

Long, which employs over 5000 people has been recognised as

one of China’s top 500 most valuable brands.

The company has been increasing its first-class Technical Centre,

post-doctoral workstation and is responsible for creating the first

noise lab in China.

Westlake Tyres, manufactured by ZC Rubber –the world’s 10th largest tyre

maker and China’s biggest producer of rubber products– will be participating

at this year’s Brityrex International exhibition, the UK’s premier tyre trade and

aftermarket equipment show, where it will prove to be the perfect venue to get

closer to its UK customers, partners and associates.

After having had some of its Senior Management visit some of its European

Partners in April, Westlake are very excited about participating at Brityrex

2012 because of the opportunity to show its wide range of products to the

visiting public and reinforce the strong relationship it has with its partners,

customers and future clients.

ZC Rubber, which has over 50 years experience in making tyres, expects its

production capacity to reach 12 million pieces of truck/bus radial tyres and

20 million passenger/SUV tyres in 2012.

With over 20,000 employees and hundreds of R&D staff, Westlake is selling

its range in over 150 countries. Westlake’s quality control complies with the

ISO 9000 requirements and tyre quality meets DOT and ECE standards.

Bond International to exhibit six exclusive brands at Brityrex International

Leading tyre wholesaler Bond International has signed up for a major presence at October’s Brityrex

exhibition in Manchester.

The Pocklington, York-based company will be using the show to promote its portfolio of six exclusive UK

distributorships for brands including Marshall, Infinity, Admiral, Jinyu, Sailun and Rotalla.

Company founder and managing director, Reg Bond, says: “When we decide to promote the company we always give it 100% and do it in

style. That’s why we have taken a major stand at Brityrex that will give us the space and prominence to display our exclusive UK brands to

maximum effect. We have thousands of customers across the country and we want to give them a good reason to travel to the show and visit

our stand.

“The UK is a major international market for tyres and deserves to have a show that reflects that status. We hope other companies will follow

our lead and make Brityrex 2012 a show to remember.”


Tyre Talk at

Brityrex International 2012

Brityrex International 2012 is being staged in Manchester just before new EU legislation on

Tyre Labelling and Tyre Pressure Monitoring Systems (TPMS) comes into force in November. To

bring the trade right up to speed on all aspects of the new legislation a series of information-packed

briefings are planned for show visitors.

The Tyre Talk seminars are being hosted by the Tyre Industry Federation (TIF) who will explain the

implications of the new legislation and help retailers comply with it. The free seminars will be staged in a

dedicated presentation area in the main show hall.

In addition to Tyre Labelling and TPMS the seminars will also cover Tyre Repairing and Tyre Retreading. The

schedule of Tyre Talk seminars at Brityrex is as follows:

Tuesday 9th October

TPMS (2.00pm)

Tyre Labelling (3.00pm)

Wednesday 10th October

Retreading (11.00am)

Tyre Labelling (12.00 noon)

TPMS (2.00pm)

Tyre Repair/ rule change


Thursday 11th October

Tyre Labelling (11.00am)

To reserve a place at the Tyre Talk seminars simply


or call + 44 (0) 8449 67 07 07

The One Stop Show for

Tyres, Workshop Equipment & Accessories



Note from the Organisers: The Publishers and Organisers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of interpretation in the subject matter of this newsletter.

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