Brityrex International 2010 MEDIA RELEASE

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Brityrex International 2010 MEDIA RELEASE - ECI International

Brityrex International 2010

MEDIA RELEASE

London, 22 July 2009

Major international marketing drive underway for Brityrex 2010

Organisers predict exhibition will capitalise on economic upturn and renewed

business confidence next October

A major marketing campaign is underway to promote the next staging of Brityrex International,

which will take place at Manchester Central between October 5 -7, 2010.

While show organisers ECI International say they are delighted with the current take-up of

exhibition floor space already booked by eager UK and international tyre businesses, they are

continuing to spread the word to all corners of the global tyre industry.

Early July saw the distribution of 10,000 information packs for the UK’s only dedicated tyre,

accessory and workshop equipment trade exhibition. This activity will be supplemented by

extensive UK and international tyre trade advertising, marketing, information and online

campaigns over the next 12 months.

In addition to covering all sectors of the tyre industry, Brityrex 2010 will also place increased

emphasis on workshop equipment, tools and services. Research suggests that tyre retailers and

distributors have delayed or postponed making capital purchases during the recession, which is

expected to create increased demand for new equipment as market conditions improve later next

year.

“Although the show is still a long way off we want to make sure exhibitors and visitors have plenty

of time to schedule it into their business plans and above all to benefit from our pre-show

marketing activities,” explained ECI’s managing director, Paul Farrant.

“The initial response has been terrific and the show is already 47% sold, which is a great start.

The feedback we’ve had strongly suggests that businesses are looking beyond the difficult

trading period to a time when the market will pick up. We’re confident that will coincide with

Brityrex taking place next October, which should make it a really positive opportunity for buyers

and sellers to get together,” added Paul Farrant.

In attracting exhibitors to the UK, ECI International can call on companies involved in its other

international tyre trade shows in Singapore and South Africa. This means that UK buyers will

have the opportunity of dealing with new suppliers, taking advantage of exclusive products,

brands and services. This is particularly true of Chinese, Indian and Asian manufacturers.


The exhibition will again be sponsored by the NTDA, which will hold its popular annual dinner and

TAFF Industry Awards alongside the event.

A selection of exhibitors already committed to Brityrex 2010 includes:

Absolute Air Solutions; Airtec; Apaseal; Autogem; Beissbarth UK, BITS, DQN,

Haweka, Hoffman Megaplan, JIA Sources International, Kings Road Tyres,

Koryo Tyres Industrial, MAM Software, Ningbo Junda, Profil, Shandong Wanda Boto Tyre, Star

Tyre Group, Techking Tires, Treadsetters, Uniroyal Truck Tyres, Value Tyres,

Zhengxing Wheel

Brityrex 2010 will take place on 5, 6 and 7 October at Manchester Central, formerly known as G-

Mex. For more details visit www.eci-international.com

Ends

About ECI International Ltd

ECI International is a privately owned, UK-based exhibition company. In addition to Brityrex

International it is the owner and organiser of TyrexpoAfrica in Johannesburg (March 2010) and

TyrexpoAsia in Singapore (March 2011).

Visit www.eci-international.com for more details

Media contacts

Mark Harrison or Paul Farrant / Rowena Suthers

Harrisons PR

ECI International Ltd

T: + 44 (0) 1295 690 003 T: +44 (0)1892 863888

M: + 44 (0) 7776 182 506 E: eci.intl@btconnect.com

E: harrisons@ndirect.co.uk

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