2010 Media Release 4 : Jun 10 - ECI International

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2010 Media Release 4 : Jun 10 - ECI International

Brityrex 2010

MEDIA RELEASE

Kirkby and BKT join forces at Brityrex 2010;

Tyre Industry Federation confirms member’s lounge

and business briefings

Kirkby Tyres and major Indian tyre maker BKT are joining forces at October’s

Brityrex International exhibition to promote their new distribution agreement in

the UK market.

The Liverpool based wholesaler is planning an attention-grabbing presence at the UK’s

only independent tyre industry exhibition, with a highly visible liveried exhibition trailer

positioned prominently outside the main entrance doors to the show. Kirkby sales and

technical staff will be on-hand to talk about the company’s major agency brands, in

particular BKT and also the well established Alliance range of industrial, forestry, OTR

and agricultural and Double Coin ranges of truck, OTR and earthmover

Dave Richardson, Kirby’s product manager for the BKT brand explains: ‘Our relationship

with BKT in the UK is quite new so Brityrex provides us with a great opportunity to work

together to promote the brand and the business relationship to end users. We will be

directing customers from our trailer to the BKT stand inside the hall and we’ll also have

one of our technical experts working from the stand. It should be a perfect showcase for

both of our businesses.”

Meanwhile, Tyre Industry Federation members visiting the show will be able to take

advantage of meeting and refreshment facilities in a lounge area provided by the NTDA.

The association has decided to open up its lounge for wider use by TIF associates

including members of the BTMA, ITMA, TRA, RMA and NTDA. The lounge will offer

comfortable private seating for business meetings and complimentary refreshments

throughout the exhibition.

The area will also serve as the venue for a series of three short, 30-minute briefings

organised by the Tyre Industry Federation to update industry executives on the latest

legislative requirements covering key industry issues such as tyre marking and noise

regulations.

“We are delighted that the TIF has taken up the offer to use our lounge facility during

Brityrex,” confirms NTDA director Richard Edy. “We know that a private venue is always

welcome at a busy show and the lounge will allow executives from across the industry

to meet, plan their itineraries and benefit from the legislative briefings that will take place.

“As far as the briefings are concerned, they will be short, sharp and to the point and will

be an excellent opportunity to understand the key elements of the latest tyre-related

legislation that will affect the entire trade,” he says

.


In addition to Kirby, BKT and the TIF, show organiser ECI International has welcomed

many further well established tyre and equipment names into the show in recent weeks.

They include:

• Singapore-based manufacturer Stamford Tyres - www.stamfordtyres.com

• Bradbury Equipment - www.bradburyequipment.co.uk

• Garage equipment specialist Straightset -www.straightset.co.uk

• Rotary Lift

• North West Tyre Traders

• Recycled Construction Systems

The new exhibitors join dozens of other domestic and international suppliers of tyres

and workshop equipment and accessories at the trade-only exhibition.

About ECI

ECI International is a privately owned exhibition business. In addition to Tyrexpo India

2011 the company is the owner and organiser of Tyrexpo Africa in Johannesburg (March

2010), Brityrex International in the UK (October 2010) and Tyrexpo Asia in Singapore

(March 2011). For more information, go to www.eciinternational.com.

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