Kirkby and BKT join forces at Brityrex 2010;
Tyre Industry Federation confirms member’s lounge
and business briefings
Kirkby Tyres and major Indian tyre maker BKT are joining forces at October’s
Brityrex International exhibition to promote their new distribution agreement in
the UK market.
The Liverpool based wholesaler is planning an attention-grabbing presence at the UK’s
only independent tyre industry exhibition, with a highly visible liveried exhibition trailer
positioned prominently outside the main entrance doors to the show. Kirkby sales and
technical staff will be on-hand to talk about the company’s major agency brands, in
particular BKT and also the well established Alliance range of industrial, forestry, OTR
and agricultural and Double Coin ranges of truck, OTR and earthmover
Dave Richardson, Kirby’s product manager for the BKT brand explains: ‘Our relationship
with BKT in the UK is quite new so Brityrex provides us with a great opportunity to work
together to promote the brand and the business relationship to end users. We will be
directing customers from our trailer to the BKT stand inside the hall and we’ll also have
one of our technical experts working from the stand. It should be a perfect showcase for
both of our businesses.”
Meanwhile, Tyre Industry Federation members visiting the show will be able to take
advantage of meeting and refreshment facilities in a lounge area provided by the NTDA.
The association has decided to open up its lounge for wider use by TIF associates
including members of the BTMA, ITMA, TRA, RMA and NTDA. The lounge will offer
comfortable private seating for business meetings and complimentary refreshments
throughout the exhibition.
The area will also serve as the venue for a series of three short, 30-minute briefings
organised by the Tyre Industry Federation to update industry executives on the latest
legislative requirements covering key industry issues such as tyre marking and noise
“We are delighted that the TIF has taken up the offer to use our lounge facility during
Brityrex,” confirms NTDA director Richard Edy. “We know that a private venue is always
welcome at a busy show and the lounge will allow executives from across the industry
to meet, plan their itineraries and benefit from the legislative briefings that will take place.
“As far as the briefings are concerned, they will be short, sharp and to the point and will
be an excellent opportunity to understand the key elements of the latest tyre-related
legislation that will affect the entire trade,” he says
In addition to Kirby, BKT and the TIF, show organiser ECI International has welcomed
many further well established tyre and equipment names into the show in recent weeks.
• Singapore-based manufacturer Stamford Tyres - www.stamfordtyres.com
• Bradbury Equipment - www.bradburyequipment.co.uk
• Garage equipment specialist Straightset -www.straightset.co.uk
• Rotary Lift
• North West Tyre Traders
• Recycled Construction Systems
The new exhibitors join dozens of other domestic and international suppliers of tyres
and workshop equipment and accessories at the trade-only exhibition.
ECI International is a privately owned exhibition business. In addition to Tyrexpo India
2011 the company is the owner and organiser of Tyrexpo Africa in Johannesburg (March
2010), Brityrex International in the UK (October 2010) and Tyrexpo Asia in Singapore
(March 2011). For more information, go to www.eciinternational.com.