Management Solutions - La Fleur Hotels
Management Solutions - La Fleur Hotels
Management Solutions - La Fleur Hotels
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<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong><br />
MANAGEMENT
Introduction<br />
Click on the logo for a video introducing Willemsen Hospitality<br />
(please switch sound on)
Austria<br />
Hotel Alpenrose, Lermoos, Tirol<br />
Avance Hotel, Tatzmannsdorf<br />
<strong>Hotels</strong> Löwe & Bär, Servaus<br />
Bulgaria<br />
Spark Resort & Spa, Bansko<br />
Sunny Island, Chernomoretz<br />
Cambodia<br />
Monica Angkor Hotel<br />
Costa Rica<br />
Aroma de Campo<br />
Monte Terras<br />
El Mono Feliz<br />
Guayabo Lodge<br />
Tree House Lodge<br />
Beach Hotel Celaje<br />
Mar de Luz<br />
Playa Bejuco<br />
Fidelito Holiday Ranch<br />
Dos Palmas Airport<br />
Jumanji Bungalows<br />
Dos Palmas Country Inn<br />
Heliconia Island<br />
Dantica Lodge<br />
El Arbol<br />
El MilagroRancho Burica<br />
Czech Republic<br />
Gasthuis Kaliste<br />
Egypt<br />
Pharaoh Egypt Hotel Cairo<br />
Atum Cove, Marsa Alam - coming<br />
soon<br />
Sunshine Sharm, Sharm el Sheikh -<br />
coming soon<br />
France<br />
Chateau de Percey<br />
Ghana<br />
Saltpond business and leisure hotel<br />
Prampram Beach, conference & leisure<br />
hotel<br />
Italy<br />
Cavallino Bianco, Dolomites - South Tyrol<br />
Morocco<br />
Le Jardin de <strong>Fleur</strong> - coming soon<br />
Philippines<br />
Alta Cebu Resort, Cebu<br />
Portugal<br />
Quinta da Geia Boutique Hotel<br />
Spain<br />
Hacienda El Boyal, Andalucia<br />
Sweden<br />
Hotell Bjorknasgarden<br />
Ukraine<br />
Kirovograd<br />
L'viv<br />
Sevastopol<br />
Mykolaiv<br />
Carpaty<br />
Polyana
Organization
Finance and acquisitions:<br />
Organization<br />
•Managing Director & CEO Sander Willemsen<br />
Operations:<br />
•Regional Manager UK & Cyprus Cherry Clift<br />
•Regional Manager SE Asia René Weimar<br />
•Regional Manager USA Jill <strong>La</strong> <strong>Fleur</strong><br />
•Regional Manager Central Europe Jelena Knezevic-Van der Velde<br />
•Corporate Director of HR and Training Christa Walgien<br />
•Corporate Director of F&B and Retail Marc Nolte
Organization<br />
Sales:<br />
•Sales Director Silke Daals<br />
•HRA consultants USA<br />
•REALM Consultants Europe<br />
•Concordia agency Eastern Europe<br />
•<strong>La</strong> <strong>Fleur</strong> Weddings USA<br />
•Craine enterprises UK<br />
•Chaine des Hoteliers Singapore<br />
Architecture and construction:<br />
•Architectural designer and<br />
construction consultant Bart Willemsen
•Add portfolio of owned hotels<br />
Targets, growth:<br />
•Increase the number of franchised hotels<br />
•Increase the number of managed hotels<br />
•Brand recognition<br />
•Further develop sales and marketing<br />
•Expansion particularly in resort destinations and emerging destinations<br />
•Increase purchasing benefits for affiliated hotels
Brands
Why <strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong>?<br />
•Fresh and innovative brand<br />
•Ready to implement F&B, Spa and Retail concepts<br />
•Active sales activities<br />
•State of the art reservation system<br />
•Accessible organization<br />
•We are hoteliers, we think as hoteliers<br />
•Flexible organization adapting strategies to your specific needs<br />
•Preferred partnerships with tour operators in Europe<br />
•Strategic partners worldwide
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong><br />
Website<br />
DirectWith<strong>Hotels</strong><br />
Website<br />
Hotel Website<br />
3 rd party Website<br />
Hotel Direct<br />
<strong>La</strong> <strong>Fleur</strong> affiliated<br />
hotels<br />
Reservation flow<br />
Reservation module<br />
GDS SYSTEMS<br />
Your Hotel<br />
Travel Agents<br />
Negotiated<br />
Consortia
Further Benefits<br />
•Communication with affiliated hotels via intranet<br />
•Purchasing benefits<br />
•Employee offers ( Euro 25 per night, 50% discount of F&B<br />
•<strong>La</strong> <strong>Fleur</strong> training, recruitment and HR services<br />
•<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> loyalty program “ <strong>Fleur</strong> Rewards “
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> recognizes the importance of<br />
repeated visits and offers guests following<br />
benefits to show recognition<br />
Loyalty System<br />
Generating more repeating guests<br />
The loyalty program consists of following:<br />
2 nd time repeater:<br />
· Personal welcome<br />
· Cocktail party with Guest Relations & GM<br />
· Welcome snack in room<br />
· Thank you postcard sent to home address<br />
5 th time repeater:<br />
· Personal welcome<br />
· Cocktail party with Guest Relations & GM<br />
· Welcome snack in room<br />
· Thank you postcard sent to home address<br />
· Silver loyalty card<br />
· 10% discount on inhouse purchases<br />
· Free upgrade (subject to availability)<br />
10 th time repeater:<br />
· Personal welcome<br />
· Cocktail party with Guest Relations & GM<br />
· Welcome snack in room<br />
· Thank you postcard sent to home address<br />
· Gold loyalty card<br />
· 15% discount on inhouse purchases<br />
· Free upgrade (subject to availability)<br />
· Dinner with management<br />
· Tree planting ceremony
Benefits for individual hotels:<br />
<strong>Management</strong><br />
•Enjoying the <strong>La</strong> <strong>Fleur</strong> reputation and quality image<br />
•Taking advantage of the <strong>La</strong> <strong>Fleur</strong> sales and marketing activities<br />
•Corporate purchasing benefits<br />
•Quality monitoring & management<br />
•Ready to implement F&B, Spa and retail concepts<br />
•Corporate Partnerships<br />
•Dedicated management team focusing on your bottom line results<br />
www.lafleur-hotels.com info@lafleur-hotels.com
Costs for hotels:<br />
<strong>Management</strong><br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> requests a joining fee for setting up websites, branding, brochures<br />
and sales & marketing activities.<br />
Besides a basic management and start up fee the cost for you being a <strong>La</strong> <strong>Fleur</strong><br />
Hotel is performance based.<br />
We make money only if you make money.<br />
We will be glad to prepare you an attractive offer!<br />
www.lafleur-hotels.com info@lafleur-hotels.com
Joining criteria:<br />
<strong>Management</strong><br />
•<strong>Hotels</strong> must identify and adhere to <strong>La</strong> <strong>Fleur</strong> minimum quality and service<br />
requirements<br />
•Minimum 4 star level<br />
•Financially stable<br />
www.lafleur-hotels.com info@lafleur-hotels.com
Where do we make a difference difference?<br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> manages your interests and financial results. After<br />
all, we only profit if you make money!<br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> focuses on quality, quality, quality. This is where<br />
you benefit by doing better than your neighbour resulting in a<br />
larger loyal guest base.<br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> does not only manage your revenue but, very<br />
important , also your cost and therefore your bottom line results<br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> offer you ready to implement restaurant, spa and<br />
retail concepts including ready to implement menu’s, treatments,<br />
products.<br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> offers business advisory, interim management, HR<br />
services and management support at very competitive rates.<br />
www.lafleur-hotels.com info@lafleur-hotels.com
YES!<br />
Sales Value Value?<br />
Partnership with DirectWith<strong>Hotels</strong>.com for online Hotel Reservations at your<br />
hotel.<br />
Dedicated revenue managers by DirectWith<strong>Hotels</strong> to support you to optimize<br />
your revenue.<br />
Online marketing of your <strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong> website by DirectWith<strong>Hotels</strong><br />
Corporate contracts with the worlds’ largest tour operators<br />
Corporate contracts with worldwide multi nationals<br />
Worldwide sales agents operating performance based.<br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong>’ Loyalty System “<strong>Fleur</strong> Rewards” to improve guest loyalty<br />
Active social networking, managing your press releases<br />
www.lafleur-hotels.com info@lafleur-hotels.com
Online reservation system
Preferred partner of:
Hotel Alliances
Quarterly Magazine<br />
Your hotel listed in each edition<br />
Edition is 20.000 copies, distributed worldwide<br />
Click on the image for an online version of the December 2010 edition
Contact us for more information<br />
<strong>La</strong> <strong>Fleur</strong> <strong>Hotels</strong><br />
www.lafleur-hotels.com<br />
info@lafleur-hotels.com
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