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Contents

Business & Economics

Accounting & Taxation........................................................2

Economics..........................................................................7

Ethics.................................................................................9

Finance & Investment.......................................................10

Law..................................................................................13

Marketing & Management...............................................14

Operation Management...................................................27

Education

Counselling......................................................................29

Critical Thinking...............................................................30

Curriculum & Instruction...................................................32

Development Reading......................................................34

Development Writing.......................................................35

Educational Psychology.....................................................37

English Language Teaching...............................................37

Mathematics Education....................................................42

Philosophy of Education...................................................44

Technology in Education...................................................45

Physical Education............................................................46

Science Education.............................................................47

Computer Science...................................................48

Engineering...............................................................52

General Interest.....................................................63

Social Sciences

Philosophy........................................................................67

Political Science................................................................69

Sociology..........................................................................70

Medical.......................................................................71

CHEMISTRY...................................................................75

TITLE INDEX..................................................................76


2 | B U S I N E S S & E C O N O M I C S

Accounting & Taxation

FORTHCOMING

Consolidated Financial Statements

2nd Edition

Ng Eng Juan

ISBN: 9780071288941 • MHID: 0071288945 • 2010 • Softcover

This book is a comprehensive guide to the preparation of consolidated financial statements in Singapore. It

discusses consolidated financial statements in the context of the Singapore statute and the Financial Reporting

Standards (FRS) issued by ASC that are effective as at 1 July 2009.

This second edition, is updated to include the new requirements of two new FRS, namely FRS 27 (2009) Consolidated

and separate Financial Statements and FRS 103 (2009) Business Combinations.

This book is written based on the knowledge distilled from many years of teaching, research and practical

experience. It adopts a professional approach and is presented in a step-by-step, easy-to-understand style. It

contains more than 70 illustrative examples and numerous problems to be used in self study.

Topics covered include:

u Consolidated balance sheets, consolidated statements of comprehensive income, consolidated statements of

changes in equity, and consolidated cash flow statements

u Changes in group structure

u Complex group structures

u Investment in associates

u Foreign subsidiaries and associates

u Consolidation theories

u Consolidation practices in Singapore

This book will be an invaluable source of reference to both accounting practitioners and students in Singapore.

The Author

Ng Eng Juan is an associate professor in the Nanyang Business School of Nanyang Technological University. He teaches

financial accounting in MBA and B Acc programmes and has won several teaching awards over the years. Prof

Ng is also actively involved in the accounting profession, serving as external examiner and advisor to accounting

professional and degree programmes and conducting regular professional development programmes. Prof Ng has

authored several highly regarded professional accounting books including Consolidated Accounts (Singapore),

Singapore GAAP, and A Practical Guide to Financial Reporting Standards (Singapore).


Accounting & Taxation

B U S I N E S S & E C O N O M I C S | 3

Intermediate Financial Reporting

An IFRS Perspective

Peter Lau and Nelson Lam

ISBN: 9780071274241 • MHID: 0071274243 • 2009 • Softcover • 912pp

Intermediate Financial Reporting explains the financial reporting

concepts, accounting treatments and requirements, and preparation and

presentation of financial statements encountered at the corporate or

individual entity level by using the most updated international financial

reporting standards (IFRSs). This book also contains several illustrative

examples and real-life cases to help readers digest and understand the

IFRS. The real-life cases are sourced from those countries and places that

have adopted or permitted the use of IFRS, including Australia, China,

Finland, France, Germany, Hong Kong, Italy, the Netherlands, Singapore,

the United Kingdom and some emerging markets such as the Russian

Federation.

Features

u Latest coverage of IFRSs

u Numerous illustrative examples

u Real-life cases sourced from countries around the world

u Exercises, problems and case studies

Advanced Financial Accounting

An IAS and IFRS Approach (Updated Edition)

Pearl Tan Hock Neo and Peter Lee Lip Nyean

ISBN: 9780071269339 • MHID: 0071269339 • 2009 • Softcover • 672pp

This book covers advanced level topics in financial reporting within the

International Accounting Standards (IAS) and International Financial

Reporting Standards (IFRS) reporting framework. While the book is aimed

at advanced level accounting degree students in tertiary institutions, it is

a useful primer for practitioners who wish to reinforce their knowledge of

rapidly changing accounting standards.

Features

u Includes the most recent amendments to existing standards such as

the revised IFRS 3 (2008) and revised IAS 27 (2008).

u Application of the three “Cs” of sound accounting pedagogy:

Concepts: Principles-based to enhance students’ conceptual

understanding of the underlying rationale of accounting

requirements.

Context: Emphasizes the importance of understanding the economics

of and motivations for the specific transactions that are the subject of

accounting rules.

Competencies: Focuses on the requirements of accounting standards

within the IAS and IFRS reporting framework and provides in-depth

coverage of how to apply them to complex settings.

u Rigorous and comprehensive illustrations, explanations and problem

sets aimed at achieving high standards of professional competencies

demanded by accountancy bodies worldwide.


Accounting & Taxation

4 | B U S I N E S S & E C O N O M I C S

Principles of Accounting

19th Edition

John J. Wild, Ken W. Shaw and Barbara Chiappetta

Contributing Author: Patrick Ng

ISBN: 9780071282833 • MHID: 0071282831• 2009 • Softcover • 1240pp

The 19th edition of Principles of Accounting includes a new appendix

(Appendix C) that makes a comparison between the International Financial

Reporting Standards (IFRSs) adopted in most Asian countries and the

Generally Accepted Accounting Principles (GAAP) used in the United

States. Currently there are differences between IFRSs and GAAP in areas

such as accounting definitions, terminologies, interpretations, and the

format and content of financial statements. Appendix C has been written

so that lecturers and students in Asian universities and community colleges

can accurately identify these differences, and hence effectively adapt and

apply the fundamental accounting principles covered in the main text.

Principles of Financial Accounting

19th Edition

John J. Wild, Ken W. Shaw, Barbara Chiappetta and Patrick Ng

ISBN: 9780071269308 • MHID: 0071269304 • 2009 • Softcover • 896pp

Principles of Financial Accounting combines leading-edge accounting

content with state-of-the-art technology to provide accounting students

every advantage as they strive to understand the key concepts of

accounting and their role in business. The book’s innovativeness is reflected

in its extensive use of small business examples, the integration of new

computerized learning tools, superior end-of-chapter material, and a highly

engaging, pedagogical design. This book includes the first 17 chapters of

Principles of Accounting, 19th Edition.

Financial Reporting Standards for Malaysia

2nd Edition

Jane Lazar and Huang Ching Choo

ISBN: 9789833850204 • MHID: 9833850200 • 2008 • Softcover • 600pp

ISBN: 9789833850402 • MHID: 9833850405 • 2008 • Hardcover • 600pp

The second edition of Financial Reporting Standards for Malaysia has

been revised to accommodate the recent changes in financial reporting

standards. As with the first edition, this edition fulfills the objective

of providing a clear and thorough exposition of the financial reporting

standards followed in Malaysia.

This book is an invaluable guide to preparers of financial statements,

academics and students. Among the topics covered are:

u Accounting for non-current assets

u Accounting for liabilities

u Financial instruments

u Preparing financial statements

u Preparing consolidated financial statements


Accounting & Taxation

B U S I N E S S & E C O N O M I C S | 5

Introduction to Financial Accounting

in Hong Kong

Andrew Thomas and Patrick Ng

ISBN: 9780071260848 • MHID: 0071260846 • 2008 • Softcover • 656pp

Introduction to Financial Accounting in Hong Kong is a well-established

text that uses a fine balance of theory and application to comprehensively

introduce the key topics covered in introductory financial accounting

courses in Hong Kong universities. This student-friendly textbook has 34

manageable chapters structured around clearly set learning objectives.

u Learning Features

Each chapter features an extensive range of worked examples to

illustrate theory and practice. In addition, learning activities, exercises

and graded review questions offer multiple ways for students to

evaluate their learning. Key terms, figures, tables and bullet lists

highlight the critical learning points in the text.

u Case Studies

This book includes a set of four case studies that can be used both

for self-study and for taught classes. The cases illustrate real-life

implications and contexts, and explore issues related to sole trader

accounts, company accounts and incomplete records.

Auditing and Assurance Services in Malaysia

3rd Edition

William F. Messier, Jr. and Margaret Boh

ISBN: 9789833850075 • MHID: 9833850073 • 2007 • Softcover • 785pp

The third edition of Auditing and Assurance Services in Malaysia is

developed to respond to the changing professional audit environment.

The authors believe that students are best served by understanding the

basic concepts that underlie the audit process and how to apply those

concepts to various audit and assurance services. The primary purpose

of this auditing text is to facilitate student learning through the use of

engaging, relevant real-world examples, illustrations, and analogies.

The text takes a systematic approach to the audit process by first

introducing the three underlying concepts: audit risk, materiality and

evidence. These concepts are then applied to each major business process

and related account balances using a risk-based approach. The text has

been revised to include the audit risk standards and assessment process

issued by the International Auditing and Assurance Standards Board and

adopted by Malaysian accounting bodies. The assessment of control risk is

then described, followed by a discussion on the nature, timing and extent

of evidence necessary to reach the appropriate level of detection risk.

In covering these important concepts and their applications, the book

focuses on critical judgements and decision-making processes followed

by auditors. Much of auditing practice involves the application of auditor

judgment. If a student understands these basic concepts and knows how

to apply them to an audit engagement, he or she will be more effective in

today’s dynamic audit environment.


6 | B U S I N E S S & E C O N O M I C S

Accounting & Taxation

Consolidated Financial Statements (Malaysia)

Ng Eng Juan

ISBN: 9789833850235 • MHID: 9833850235 • 2007 • Softcover • 636pp

This book is a comprehensive guide to the preparation of consolidated

financial statements in Malaysia. It discusses consolidated financial

statements in the context of the Malaysian statute and the Financial

Reporting Standards issued by MASB that are effective as at 1 January

2006.

This book is written based on the knowledge distilled from many years

of teaching, research and practical experience. It adopts a professional

approach and is presented in a step-by-step, easy-to-understand style. It

contains more than 70 illustrative examples and numerous problems for

self-study.

Topics covered include:

u Consolidated balance sheets, consolidated profit and loss accounts,

consolidated statements of changes in equity and consolidated cash

flow statements

u Changes in group structure

u Complex group structures

u Investment in associates

u Interest in joint ventures

u Foreign subsidiaries, associates and joint ventures

u Consolidated theories

This book is an invaluable reference guide to both accounting practitioners

and students in Malaysia.

Financial Accounting

An Introduction (2nd Edition)

Roshayani Arshad, Laily Umar and Siti Maznah Mohd Arif

ISBN: 9789833850020 • MHID: 9833850022 • 2007 • Softcover • 520pp

Financial Accounting is specifically written within the Malaysian context.

This book is written for students with no prior background in accounting,

and especially for first-year accounting undergraduates. It explains the

basic principles involved in the operation and maintenance of accounting

systems applicable particularly to the unincorporated businesses in

Malaysia. This book provides a good understanding of the accounting

fundamentals.


Economics

B U S I N E S S & E C O N O M I C S | 7

Principles of Economics

Robert H. Frank, Ben S. Bernanke, Lydia L. Gan, and Chen Kan

ISBN: 9780071282840 • MHID: 007128284X • 2009 • Softcover • 928pp

In recent years, innovative texts in mathematics, science, foreign languages,

and other fields have achieved dramatic pedagogical gains by abandoning

the traditional encyclopedic approach in favour of attempting to teach

a short list of core principles in depth. Two well-respected writers and

economists, Bob Frank and Ben Bernanke, have shown that the less-ismore

approach affords similar gains in introductory economics. By far the

best thought out and best executed principles text in this mold, Principles

of Economics avoids excessive reliance on formal mathematical derivations

and presents concepts intuitively through examples drawn from familiar

contexts.

The text also encourages students to become “Economic Naturalists”:

people who employ basic economic principles to understand and

explain what they observe in the world around them. Such examples

engage student interest while teaching them to see each feature of their

economic landscape as the reflection of an implicit or explicit cost-benefit

calculation.

NEW

This new Asian edition of Principles of Economics is targeted at undergraduate students in Asia. Adapted from

the very successful third and fourth U.S. editions by well-established economics researchers and lecturers, Lydia

Gan and Chen Kang, the text draws on examples and cases from Asian regions and countries in highlighting the

key institutional, political and cultural differences between Asian economies and the economies in the developed

world. It discusses Asian developing economies and the economic challenges and policy tools unique to them,

as well as Asian transition economies such as China and Vietnam. It also highlights the special features that

characterize the conduct of monetary policies of Asian central banks.

Combined with several pedagogical improvements, the result is an adaptation that is motivating to Asian students,

an effective text for teaching, and an exciting first course in Economics.

Contents

Preface

Part 1 Introduction

1 Thinking Like an Economist

2 Comparative Advantage: The Basis for Exchange

3 Supply and Demand: An Introduction

Part 2 Competition and the Invisible Hand

4 Elasticity

5 Demand: The Benefit Side of the Market

6 Perfectly Competitive Supply: The Cost Side of the

Market

7 Efficiency and Exchange

8 The Quest for Profit and the Invisible Hand

Part 3 Market Imperfections

9 Monopoly and Other Forms of Imperfect Competition

10 Strategic Choice in Oligopoly, Monopolistic

Competition, and Everyday Life

11 Externalities and Property Rights

12 The Economies of Information

Part 4 Economics of Public Policy

13 Labor Markets, Poverty, and Income Distribution

14 The Environment, Health, and Safety

15 Public Goods and Tax Policy

Part 5 Macroeconomics: Data and Issues

16 Spending, Income, and GDP

17 Inflation and the Price Level

18 Wages and Unemployment

Part 6 The Economy in the Long Run

19 Economic Growth

20 Saving, Capital Formation, and Financial Markets

21 The Financial System, Money, and Prices

Part 7 The Economy in the Short Run

22 Short-Term Economic Fluctuations

23 Spending and Output in the Short Run

24 Stabilizing the Economy: The Role of the Federal

Reserve

25 Aggregate Demand and Aggregate Supply

26 Macroeconomic Policy

Part 8 The International Economy

27 Exchange Rates and the Open Economy

28 International Trade and Capital Flows

Glossary

Index


Economics

8 | B U S I N E S S & E C O N O M I C S

The Authors

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson

Graduate School of Management at Cornell University, where he has taught since 1972. His “Economic View”

column appears regularly in The New York Times. He received his BS from Georgia Tech in 1966, his MA in statistics

in 1971, and his PhD in economics in 1972 from The University of California at Berkeley.

Ben S. Bernanke received his BA in economics from Harvard University in 1975 and his PhD in economics from MIT

in 1979. He taught at the Stanford Graduate School of Business from 1979 to 1985 and moved to Princeton

University in 1985, where he was named the Howard Harrison and Gabrielle Snyder Beck Professor of Economics

and Public Affairs, and where he served as Chairman of the Economics Department.

Lydia L. Gan is currently Associate Professor of the Department of Economics, Finance, and Decision Sciences at

the School of Business, University of North Carolina at Pembroke. Prior to that, she was Assistant Professor at

Nanyang Technological University, Singapore, from 1998–2007, and Assistant Research Fellow at Chung-Hua

Institution for Economic Research in Taipei, Taiwan, from 1986–1988. She received her PhD in economics from

the University of Texas in 1997, and earned both her Master of Science and Bachelor of Arts degrees in economics

from Southern Illinois University at Carbondale. Her current research interests include medical tourism, profiling of

consumer behavior, Internet pricing behavior, and issues relating to intellectual property rights. Her research has

been published in several international journals.

Chen Kang received his BSc in mathematics from Xiamen University in 1982, his MSc in applied mathematics from

Ohio University in 1984, and his PhD in economics and applied mathematics from The University of Maryland at

College Park in 1990. He worked at the World Bank’s Socialist Economies Reform Unit and subsequently taught at

the National University of Singapore (NUS). In 1994, Dr. Chen moved to Nanyang Technological University (NTU),

where he was appointed first as Lecturer, then Senior Lecturer, and later Associate Professor; he was also the Head

of the Economics Division from 1999 to 2005. In 2009, he was appointed as the Visiting Associate Professor at

the Lee Kuan Yew School of Public Policy, at the National University of Singapore. Dr. Chen is also the Wang Yanan

Chair Professor of Economics at Xiamen University.

The Chinese Economy

Reform and Development

Cai Fang, Justin Lin Yifu and Cao Yong

ISBN: 9780071232067 • MHID: 0071232060 • 2009 • Softcover • 880pp

The Chinese economy is dynamic and complex. It has undergone rapid

as well as radical structural changes over the past three decades since

economic reform began in 1978. At the beginning of the reform, China

was a closed, highly undeveloped economy. It has now become one of

the most important players in the global economy in international trade,

international finance, international environmental development, and many

other areas.

This book aims to study the Chinese economy by looking at the nation’s

market-oriented reform of economic systems and market development.

One has a direct impact on the other—China’s current economic success

would not have been achieved without market-oriented reform, which

progressed systematically and stably with the support of continuous

economic development. The authors systematically discuss the progress

of reform, the establishment of various markets and the market operation

system, as well as the issues encountered in the process. With contributions

from top economists in China today, The Chinese Economy is a mustread

for international business investors, policy makers, researchers, and

the layperson with a strong interest in understanding China’s challenging

and amazing economy.


Ethics

B U S I N E S S & E C O N O M I C S | 9

Ethics and Social Responsibility

Asian and Western Perspectives

Edited by Gary Chan and George TL Shenoy

ISBN: 9780071270267 • MHID: 0071270264 • 2009 • Softcover • 592pp

NEW

This book is the result of the collaboration of seven faculty members of

the School of Law, Singapore Management University (SMU), who have

been teaching Ethics and Social Responsibility as a core course at SMU for

many years.

Almost all the currently available books on the subject are of Western

origin, with concepts and examples largely drawn from the West. They deal

with some problems that are not relevant to Asian students and are based

on laws that may not find counterparts in Asia. Conversely, some issues

that are of concern in Asia are either not dealt with at all or not dealt with

adequately. There is a pressing need to correct this imbalance since Asia

is currently home to more than half of the world’s population and hosts

several economic powerhouse countries. This book, while drawing upon

the scholarship of the West, attempts to bridge the gap and stimulate

thinking on ethics and social responsibility issues in a global perspective

that Asians can relate to.

The book incorporates a number of special pedagogical features: An

outline of the learning objectives for each chapter, the use of open-ended

questions to provoke further reflection and discussion, illustrations and

case studies to highlight certain ethical concepts and their applications,

and review questions in each chapter which help consolidate students’

understanding of the topics.

Contents

Preface

1 An Introduction to Ethics and Ethical Decision-making

2 Theories of Ethics and Social Responsibility: Asian and

Western Perspectives

3 Workplace Ethics I: The Workplace and Society,

Sexual Harassment and Discrimination

4 Workplace Ethics II: Privacy, Conflict of Interest and

Whistle-blowing

5 Advertising and Marketing Ethics

6 Corporate Social Responsibility

7 Corruption in Commercial Transactions

8 Ethics and the Environment

9 Ethics and Social Responsibility in International

Business

10 Professional Ethics

11 Legal Ethics

12 Accounting Ethics and Ethics for Accountants

13 Finance Ethics

Index

The Authors

Gary Chan is Associate Professor of Law at the School of Law, SMU. He served as Associate Dean (Teaching and

Curriculum) of the School of Law from 2007 to 2009. Prior to joining academia, Gary Chan served as a corporate

lawyer in a Singapore law firm, as an in-house legal counsel, and was also appointed a judicial officer of the

Supreme Court of Singapore. He obtained his LLB from NUS, LLM from the School of Oriental and African Studies

(SOAS), University of London, MA in Southeast Asian Studies from NUS, and a BA (Philosophy) from the University

of London. He is currently an Advocate and Solicitor of the Supreme Court of Singapore and an Attorney and

Counselor-at-law (New York). Gary Chan has published widely in various books and law journals as well as in the

Journal of Business Ethics. He currently teaches Ethics and Social Responsibility, Tort Law, Legal System, Method

and Analysis and Business Law at SMU.

George T.L. Shenoy is Practice Associate Professor of Law at the School of Law, SMU. He holds a PhD from the

University of London. George Shenoy has taught law since 1970 to both law and business students. Since 2003,

apart from law subjects, he has taught Ethics and Social Responsibility at SMU. He has also edited books and

contributed book chapters and journal articles.


Finance & Investment

B U S I N E S S & E C O N O M I C S | 1

Islamic Finance and Banking System

Sudin Haron and Wan Nursofiza Wan Azmi

ISBN: 9789833850617 • MHID: 9833850618 • 2009 • Hardcover • 548pp

ISBN: 9789833850303 • MHID: 9833850308 • 2009 • Softcover • 548pp

Islamic finance is one of the fastest growing segments in the international

financial services industry. More than USD 750 billion of assets are held or

managed by Islamic institutions, and the figure is expected to grow to USD

1 trillion over the next few years.

With the increased significance of the international dimension of Islamic

finance, the financial landscape has been dramatically transformed

with more diverse players and a more competitive environment. These

developments have contributed to its rapid expansion across the globe,

and the scope of Islamic finance business has thus expanded beyond retail

and trade financing, to more sophisticated financial products in response

to the changing global customer base.

Even though there is an abundance of writings on Islamic economic system,

most of the writings only revolve around concepts, leaving out theory.

In this book, readers are introduced to the history and development

of Islamic banking and are provided with in-depth discussion on the

theoretical and conceptual aspects of Islamic banking. This book also

introduces key concepts in Islamic finance and banking, and how they

are applied to provide alternative Islamic financing options. Takaful and

Islamic capital market which have all experienced accelerated growth due

to increased diversification in investment are also introduced, apart from

discussing the role and development of special organizations related to the

Islamic financial system.

NEW

Contents

1 Fundamentals of Islamic Economic System

2 History and Development of the Islamic Banking

System

3 Objectives, Philosophy and Principles of Islamic

Banking

4 The Concept of Interest, Usury and Riba

5 Laws and Regulations of Islamic Banking

6 Operational Aspects and Practices of Islamic Banking

System

7 Islamic Financial Markets

8 Islamic Insurance System

9 Organizations Related to the Islamic Banking System

The Authors

Sudin Haron is a renowned scholar in business and management, as well as in banking and finance. Currently, he is

the President of Kuala Lumpur Business School and Executive Chairman of Vision Bridge Sdn. Bhd. He was attached

with the Central Bank of Malaysia as a Specialist at the Islamic Banking and takaful department from 2005 to

2008. In 2008, he was appointed as the Deputy Chief Executive of International Centre for Education in Islamic

Finance (INCEIF) and is the brain behind its establishment. Sudin had also served the Northen University of Malaysia

in various capacities as an academician and administrator. Prior to becoming an academician, he worked with one

of the local banks in Malaysia and his final assignment was a branch manager. Sudin has published extensively

in the areas of Islamic and conventional banking, small business and entrepreneurship, general management and

marketing.

Wan Nursofiza Wan Azmi holds a PhD in Corporate Finance from the University of New England, Australia. She

obtained her Master of Science in Corporate Finance and Bachelor of Science in Business Economics from the

University of Salford, UK. Wan Nursofiza was previously attached with INCEIF as a Research Fellow. Prior to joining

INCEIF, she was a lecturer at the Northen University of Malaysia, under the Faculty of Finance and Banking. Presently,

she is the Director of Academic and Research of Kuala Lumpur Business School. Wan Nursofiza has been involved

in several major consultancy works and has published in many referred journals.


Finance & Investment

1 0 | B U S I N E S S & E C O N O M I C S

FORTHCOMING

Financial Mathematics for Actuaries

Tse Yiu-Kuen and Chan Wai-Sum

ISBN: 9780071288934 • MHID 0071288937 • 2010 • Softcover

This book covers the fundamental concepts of financial mathematics, including simple and compound interest,

present and future values of annuities, return of investments, pricing of fixed income securities, term structure

models, price sensitivity of bonds, asset-liability management and immunization. It also introduces the basic

derivative securities such as options, forwards, futures and swaps, as well as the payoffs and strategies of derivatives

trading, and the use of derivatives for hedging. This book is suitable for use in preparing for examinations of

professional actuarial bodies and serves as an introduction to financial mathematics for students in actuarial

science and quantitative finance.

Financial Planning and Wealth Management

An International Perspective

Louis Cheng, Leung Tak Yan and Wong Yiu Hing

ISBN: 9780071249843 • MHID: 0071249842 • 2009 • Softcover • 520pp

This book provides a strong and practical foundation for anyone intending

to pursue a career in financial planning and wealth management. The

latest global developments in these fields are discussed, providing financial

services professionals a global perspective while working in the local

environment.

Features

u A detailed discussion of the six-step financial planning process

u Interviews with renowned financial planners

u Practical approaches in conducting investment management

u Comprehensive illustrations of risk profiling and asset allocation

strategies

Business Mathematics

Zin Ibrahim and Daud Mohamad

ISBN: 9789833850280 • MHID: 9833850286 • 2008 • Softcover • 292pp

Business Mathematics is an introductory text on the practical applications

of mathematics in business. Using examples and exercises, the book

illustrates the derivation of common business applications like compound

interest and annuity.

Each section in this book builds upon concepts from previous sections,

thus guiding the reader to a gradual understanding of the material in its

entirety.

Although this book is aimed at students taking business-related courses,

non-business students who want to understand the calculation of financial

charges will also find the book useful.


Finance & Investment

B U S I N E S S & E C O N O M I C S | 1 1

Capital Markets in Malaysia

Mohamed Ariff, Shamsher Mohamad, Taufiq Hassan and Annuar Md Nassir

ISBN: 9789833850228 • MHID: 9833850227 • 2008 • Hardcover • 470pp

This book is the result of an international scholarly collaboration of doctoral

students and senior professors over several years. This volume covers:

u Introduction to Asian emerging markets

u Theories on efficiency, asset pricing and derivatives

u Selected issues in banking

u Issues in financial management

u Issues in investment management

u Issues in auditing and corporate governance

Financial Management for Beginners

2nd Edition

Rodziah Abd Samad, Rohani Abdul Wahab and Shelia Christabel

ISBN: 9789833850181 • MHID: 9833850189 • 2008 • Softcover • 368pp

This book is written primarily to provide students with a basic

understanding of finance. Organized in a systematic manner, the chapters

provide an introduction to financial management, an evaluation of

financial performance and a discussion on risk and return, working capital

management, time value of money, capital budgeting, cost of capital and

analysis and impact of leverage.

Financial Management for Beginners is relevant to students taking

diploma and degree courses, as well as for students seeking a professional

qualification.


1 2 | B U S I N E S S & E C O N O M I C S

Finance & Investment

Financial Management

Fundamentals in Malaysia

Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan, Ahmad Rizal

Mazlan, Faudziah Zainal Abidin, Nasruddin Zainudin, Faizah Ismail, Zaemah

Zainuddin and Norzalina Ahmad

ISBN: 9789833850006 • MHID: 9833850006 • 2007 • Softcover • 640pp

Financial Management is written as an introductory text for

undergraduates. The authors focus on three central themes – an emphasis

on intuition, a unified valuation approach and a managerial focus, and have

included localized, easy-to-understand examples to aid in the student’s

learning of theories and applications. The book contains 19 important

topics which fall under eight parts: an overview of financial management,

financial statements and long-term financial planning, valuation of future

cash flows, capital budgeting, risk and return, cost of capital and longterm

financial policy, short-term financial planning and management and

international financial management.

Financial Derivatives

Markets and Applications in Malaysia (2nd Edition)

Obiyathulla Ismath Bacha

ISBN: 9789833219957 • MHID: 9833219950 • 2006 • Softcover • 353pp

Financial Derivatives is designed specifically for a first course in

derivatives. It has been written with the beginner in mind and assumes no

previous knowledge or familiarity with derivatives. Written in an informal,

easy-to-read style, it guides readers through the challenging and complex

world of forwards, futures and options. The first book of its kind on

Malaysian financial derivatives, the emphasis on local conditions facilitates

understanding. All financial derivative contracts traded in Malaysia are

covered according to their three common applications: hedging, arbitraging

and speculating, which are shown by means of fully worked out examples.

Extensive use of illustrations and write-ups aid readers in comprehending

the underlying logic of derivatives.


Law

B U S I N E S S & E C O N O M I C S | 1 3

Introduction to Business Law in Singapore

4th Edition

Ravi Chandran

ISBN: 9780071272179 • MHID: 0071272178 • 2010 • Softcover • 416pp

FORTHCOMING

A book intended for students who are taking business law as a subject,

Introduction to Business Law in Singapore provides readers with

the fundamentals of business law applied in Singapore. Written in wellorganised

and easy-to-read format along with many clear examples, this

book addresses students’ difficulties in understanding the law. It is a book

that makes business law accessible to even the non-law students without

prior legal training.

New to This Edition

u Updates on business law in Singapore (including the Limited

Partnership Act)

u Some expanded topics

u More Singapore cases

Features

u Covers major topics discussed in business law courses

u Provides clear examples and simplified cases

u Contains many practical points such as matters to look out for when

drafting contracts

u Provides cross references to relevant websites

u Contains a sample contract in the appendix which highlights many

common clauses

u Contains an appendix on how to find out more about the law.

Malaysian Industrial Relations and

Employment Law

6th Edition

Maimunah Aminuddin

ISBN: 9789833850129 • MHID: 983385012X • 2007 • Softcover • 380pp

Professor Maimunah Aminuddin provides a unique insight into the various

components of the Malaysian industrial relations system, including the role

of the government, trade unions, trade disputes, the Industrial Court and

industrial action. She also examines the employment laws which establish

the basic rights for employers and employees, whether or not they belong

to trade unions, including the laws on safety and health. The concepts are

illustrated with cases, examples and relevant statistics.


Marketing & Management

1 4 | B U S I N E S S & E C O N O M I C S

Marketing in Asia

Roger A. Kerin, Steven W. Hartley, William Rudelius and Lau Geok Theng

ISBN: 9780071274258 • MHID: 0071274251 • 2009 • Softcover • 816pp

NEW

Marketing in Asia uses an active-learning approach to bring traditional

theories and contemporary concepts to life. It provides the most up-todate,

comprehensive, engaging, and integrated learning experience for

marketing students and marketers in today’s challenging world. Based

on the best-selling U.S. text Marketing, Marketing in Asia is written with

the Asian student in mind, with illustrations and case studies focused on

companies in Asia to help the student understand the applications of

marketing concepts by seeing these companies in action.

Features

u Chapter-opening stories on exciting companies introduce students to

chapter concepts.

u Using Marketing Dashboards boxes graphically portray how strategic

directions are tracked.

u Marketing Matters boxes highlight real-world examples of

entrepreneurship and customer value creation.

u Making Responsible Decisions boxes show how companies deal

with social responsibility, sustainability, and ethics in their marketing

strategy.

u Web Link and Going Online exercises get students to go online and

think critically about a specific company’s use of the Internet.

The Authors

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business,

Southern Methodist University. Professor Kerin holds a BA (magna cum laude), MBA and PhD from the University

of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management,

financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive

development programs and is also an active consultant on matters of marketing planning and strategy.

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds

Bachelor of Mechanical Engineering, Master of Business Administration, and PhD degrees from the University of

Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has

taught at the University of Colorado, the University of Minnesota, and in several executive development programs.

His teaching interests include principles of marketing, marketing research, and marketing planning.

William Rudelius is a professor at the University of Minnesota. He holds a BS degree in Mechanical Engineering from

the University of Wisconsin, and an MBA in Marketing and PhD in Applied Economics from the Wharton School

of the University of Pennsylvania. Professor Rudelius has served as a communications officer in the U.S. Air Force,

worked as an engineer in jet engine and aerospace departments of General Electric, directed an economic analysis

section of a contract research center, and taught marketing at the University of Minnesota-Twin Cities, and the

University of St. Thomas in Minnesota.

Lau Geok Theng is currently Associate Professor in the Department of Marketing, Business School, National University

of Singapore (NUS). He obtained his PhD from Ivey School of Business, University of Western Ontario, Canada.


Marketing & Management

B U S I N E S S & E C O N O M I C S | 1 5

Contents

Part 1 Initiating the Marketing Process

1 Creating Customer Relationships and Value through Marketing

2 Developing Successful Marketing and Corporate Strategies

Appendix A Building an Effective Marketing Plan

3 Scanning the Marketing Environment

4 Ethical and Social Responsibility in Marketing

Part 2 Understanding Buyers and Markets

5 Understanding Consumer Behavior

6 Understanding Organizations as Customers

7 Understanding and Reaching Global Consumers and Markets

Part 3 Targeting Marketing Opportunities

8 Marketing Research: From Customer Insights to Actions

9 Segmenting, Positioning, and Forecasting Markets

Part 4 Satisfying Marketing Opportunities

10 Developing New Products and Services

11 Managing Products and Brands

12 Managing Services

13 Building the Price Foundation

14 Arriving at the Final Price

Appendix B Financial Aspects of Marketing

15 Managing Marketing Channels and Wholesaling

16 Integrating Supply Chain and Logistics Management

17 Retailing

18 Integrated Marketing Communications and Direct Marketing

19 Advertising, Sales Promotion, and Public Relations

20 Personal Selling and Sales Management

Part 5 Managing the Marketing Process

21 Implementing Interactive and Multichannel Marketing

22 Pulling It All Together: The Strategic Marketing Process

Appendix C Planning a Career in Marketing

Appendix D Supplementary Cases

Glossary

Learning Review Answers

Chapter Notes

Credits

Name Index

Company/Product Index

Subject Index


1 6 | B U S I N E S S & E C O N O M I C S

Marketing & Management

Leadership in Asia

Challenges and Opportunities

Edited by Dave Ulrich

ISBN: 9780071272148 • MHID: 0071272143 • 2010 • Softcover • 296pp

NEW

The Asian economy continues to grow rapidly. As such, it is imperative

that Asian organizations build leadership depth if they are to capture

and sustain this growth. For leaders do matter: they help employees stay

committed, customers receive products, communities stay respectful and

investors remain confident.

Recognizing the need to discuss issues related to building the next

generation of leaders in Asia, the Singapore Ministry of Manpower

hosted an Executive Roundtable in May 2009. The forum involved leading

executives and thought leaders from across a wide range of industries and

sectors. The topics debated ranged from developing talent management

philosophies and strategies for Asia and tailoring global leadership

development practices for leaders in the region, to implementing

programmes for attracting, grooming and retaining future CEOs and

tackling present and future challenges related to meeting leadership

demands in the region.

This book compiles the ideas generated at the Roundtable. Edited by

leadership expert Dave Ulrich, Professor of Business at the University of

Michigan, Leadership in Asia puts together insights and recommendations

for developing the quality of leadership in Asian organizations and ensuring

that these companies cultivate and sustain top-notch leadership for the

future.

Contents

Foreword

List of Contributors

1 Introduction: Leadership in Asia (Dave Ulrich)

2 What is an Effective Leader? – The Leadership Code

and Leadership Brand (Dave Ulrich)

3 Developing Asia’s Corporate Leadership: Challenges

and Moving Forward (Wee Chow Hou)

4 Winning the Talent War in China Through Unique

Value Propositions (Arthur Yeung)

5 Global Leadership Practices Among Large

Multinational Companies: How Asia Compares

(Patrick M. Wright)

6 Waging and Winning the War for Talent in Asia

(J. Stewart Black)

7 The Right Leaders in Place in Asia … The Right Future

Leaders in the Pipeline (Peter Smith)

8 Building People (Liew Mun Leong)

9 Keeping a Finger on the Pulse (Saw Phaik Hwa)

10 Leadership Challenges in the Transformation of

Healthcare (Liak Teng Lit)

11 How Good Can We Be? (Fergus Balfour)

12 Leadership Challenges, Opportunities and Strategies

for New Asia – The TCS Approach (Girija Pande)

13 Sustainable Talent Development at Microsoft (Jessica

Tan Soon Neo)

14 Positive Leadership (Gerald Chan)

15 Leadership Challenges in Asia: Integration and Next

Steps (Dave Ulrich)

Index

Contributors

Editor: Dave Ulrich is a Professor of Business at the Ross School of Business at the University of Michigan and a

partner at The RBL Group (www.rbl.net), a consulting firm that helps organizations and leaders deliver value. Ulrich

studies how organizations build capabilities of speed, learning, collaboration, accountability, talent and leadership

through leveraging human resources. He has helped generate award-winning databases that assess alignment

between strategies, human resource practices and HR competencies.

Other Contributors: Fergus Balfour (Unilever Foodsolutions); J. Stewart Black (INSEAD professor); Gerald Chan (UBS,

Singapore); Liak Teng Lit (Alexandra Hospital); Liew Mun Leong (CapitaLand Group); Girija Pande (Tata Consultancy

Services); Saw Phaik Hwa (SMRT Corporation Ltd); Peter Smith (Mercer); Jessica Tan (Microsoft Singapore); Dave

Ulrich (Ross School of Business, University of Michigan); Wee Chow Hou (Nanyang Technological University,

Singapore); Patrick M. Wright (Cornell University, New York); Arthur Yeung (China Europe International Business

School)


Marketing & Management

B U S I N E S S & E C O N O M I C S | 1 7

Business Is People

The Matsushita Spirit

Konosuke Matsushita (Translated by Charles H. Stewart)

ISBN: 9780071272162 • MHID: 007127216X • 2010 • Softcover • 113pp

NEW

Business Is People is the English-language sequel to the Japanese

bestseller Shobai Kokoroe-cho (Business Handbook). This translated

collection of essays and anecdotes reveals the inside man of the late

Japanese management guru Konosuke Matsushita and his secret to

keeping business in the black in good times and bad.

This timeless classic contains Matsushita’s key observations on

management, gleaned from more than half a century of business

experience. His business philosophy was refreshingly idealistic and

altruistic—he believed that the mission of a manufacturer was to eliminate

wants and to rid society of poverty—and his success testifies that it is

possible, even profitable, for a serious businessman to conduct himself and

his business with a clean conscience. His words are encouraging in today’s

economic climate, in which the tension between corporate responsibility

and profit-making is strongly felt.

According to Matsushita, “no matter how chaotic the world may seem,

[…] one can improve his business techniques and make his business

prosper.” This book outlines the qualities of an effective manager, provides

time-tested management tips, and discusses practical ways of running

a business efficiently. Business Is People offers advice that will benefit

anyone involved in managing a business and human resources.

The Author

Konosuke Matsushita (1894–1989) was born a landlord’s son in the farming village of Wasa, Japan. In his early

childhood, his family fell into poverty, pushing young Matsushita into the way of the merchant at age nine. He

started his career as a brazier’s apprentice, then as an employee at the Osaka Electric Light Company. At age 23,

he set up the Matsushita Electric Appliance Factory with little money, little help, and a strong belief that his first

invention—a two-socket light fixture—would work. This small firm grew quickly. By the late 1980s, Matsushita’s

company had nearly 20,000 employees on its payroll and had produced such household brands as National,

Panasonic, and Technics. Today, it is the electronics empire known as Panasonic Corporation.


Marketing & Management

1 8 | B U S I N E S S & E C O N O M I C S

Contents

About the Author

Preface

Part 1 Managing a Company

Remain Fascinated

Conducting Business Over the Phone

Commercial Paper Bloats the Money Supply

Management Capabilities

Satisfactory Work

Making the Most of Complaints

The Technology We Chose Not to Buy

Wait Patiently for Better Times During Recessions

Noren (Reputation)

The Secrets of Purchasing

Sales Methods that Boost Credibility

Within the Limits of Equity Capital

Business within Service Capacity

Improvements Born of Earthquake Damage

Demanding Customers

Seek Fair Profits

Eliminating Defects

Material and Spiritual Contributions

The Significance of Publicity

Value Other People’s Time

Persuasiveness in Business

Do Not Let Budgets Rule You

Deadly Earnest

The Unwritten Contract

Part 2 Managing Personnel and Personal Affairs

Working with Absolute Delight

Autonomous and Independent Management

Downturns and Human Resources Development

Conceptual Foundations

Looking Up to Your Subordinates

The Right Person in the Right Place

Face Adversity Squarely

Humble Conviction

The President Who Took Off His Overcoat

The Joy of Being Scolded

Following Orders

Become a Clinical Practitioner

Education with Spirit

Raise Issues with Your Superiors

Whatever Happens Is Fine

At a Certain Hotel

Adequate Personnel

Appropriate Salaries

Personnel Complaints

Professional Self-knowledge

What It Takes To Be a Manager

Refusing Promotion to Section Chief

Determination to Carry Through

Even New Employees

The Senior Managing Director Sent to Apprenticeship


Marketing & Management

B U S I N E S S & E C O N O M I C S | 1 9

FORTHCOMING

FORTHCOMING

Events Management

An Asian Perspective

Glenn McCartney

ISBN: 9780071272155 • MHID: 0071272151 • 2010

• Softcover

The spectacular opening and closing ceremonies of

the Beijing Olympics in 2008, which had a lasting

impression on many, was one of the most recent

testaments to Asia’s emergence on the world stage

and to its ability to successfully plan and host even

the largest of events. Rich in resources, Asia is now

a major global participant in issues of economic,

trade and tourism development, and this has seen

a corresponding surge in the staging of events –

economic forums, trade shows, product launches

or tourism events. Conceptualized and written by

tourism lecturer and researcher Glenn McCartney

for undergraduate tourism and hospitality students,

Events Management explores the development,

range, objectives and issues of business and leisure

events and event planning in Asia.

Game Embedded Strategy

Introducing Framework Tn=3 and GEMS

for Business Strategy

Patrick A. McNutt

ISBN: 9780071288927 • MHID: 0071288929 • 2010

• Softcover

The purpose of this book is to provide a framework for

analysing business strategy, the principal focus being

the signalling of management type in the market.

The book draws upon basic arguments in both game

theory and the economics of strategy and distills these

discussions into a cohesive setting called ‘Framework

Tn = 3’. Using case materials and real time examples,

McNutt discusses the three supporting pillars of game

embedded strategy (GEMS) – management type,

technology and time.

Game embedded strategy depends upon the game and

the context in which a game is played, which in turn

depends on technology and innovation in a product

or service market, and on management type and the

preferences that guide action. As such, their action is

interpreted as a signal and their behaviour is observed

and captured by a critical timeline.


2 0 | B U S I N E S S & E C O N O M I C S

Marketing & Management

Business Journey to the East

An East–West Perspective of Global-Is-Asian

Chow-Hou Wee and Fred Combe

ISBN: 9780071278027 • MHID: 0071278028 • 2009 • Softcover • 300pp

With the rapid shift in global economic power, many Western companies

are jumping on the bandwagon en route to Asia, lured by the rich returns

that the region can potentially provide. However, many are ill prepared

for the cultural challenges, many are too impatient and prescribed in their

market entry strategies and many struggle with the possibility that there is

an alternative Asian approach to business. Their success rate is very poor:

early failure leads to frustration and stagnation.

But what if there were a faster way to appreciate the new Asia, to

understand better how Asians strategize and practice business? How could

companies avoid the many pitfalls and accelerate their learning curves?

What could make them sit up and realize that a fresh business approach

to Asia, combining the best of East and West, could substantially increase

their success rate?

Professor Wee Chow-Hou and Fred Combe share their combined academic

and real-world wisdom in an East-meets-West collaboration. In this book,

they blend the practical, cultural, and historical realities of doing business

in Asia with anecdotes and refreshing insights from great Asian influencers

as well as the works of Chinese philosophers and strategists, notably, Sun

Zi Bingfa, the most well-known Chinese military treatise in the world.

Throughout the book, the authors explore why Asians and Westerners

think and operate differently, examine how the West needs to urgently

reappraise its role in Asia and propose that the West adopt a new business

approach that combines Asian and Western strategy.

Business Modeling with Spreadsheets

Problems, Principles, and Practice

Thin-Yin Leong and Michelle L.F. Cheong

ISBN: 9780071275965 • MHID: 0071275967 • 2009 • Softcover • 200pp

The true potential of spreadsheet software lies in their application in what

is now referred to as exploratory modeling, which enables business and

financial analysts to work on the fly on unstructured problems. Business

Modeling with Spreadsheets offers a rich set of business contexts that

makes learning about spreadsheets interesting and the skills acquired more

effective and enduring. Unlike the existing titles in the market, this book is

wholly dedicated to the art of exploratory spreadsheet modeling. Practice

problems that readers encounter on a day-to-day basis are presented, with

the aim of helping them derive generally applicable principles and to link

principle to practice.

Undergraduates and professionals whose work involves managing finances,

accounts, and operations will find this book a refreshing learning guide and

reference resource. Although Excel 2003 is the main spreadsheet software

covered in this book, it also includes useful comments to guide users of

Excel 2007 and StarOffice8 Calc.


Marketing & Management

B U S I N E S S & E C O N O M I C S | 2 1

Flying High in a Competitive Industry

Secrets of the World’s Leading Airline (Revised Edition)

Loizos Heracleous, Jochen Wirtz and Nitin Pangarkar

ISBN: 9780071281966 • MHID: 0071281967 • 2009 • Hardcover • 290pp

Singapore Airlines (SIA) is widely acknowledged as one of the world’s

leading airlines, if not the best airline, globally. This book provides insights

into a simple but intriguing question: How has SIA managed to outperform

other flag-carriers for decades in an industry where it is notoriously difficult

to succeed consistently?

This updated second edition of Flying High in a Competitive Industry

begins with an analysis of the airline industry and its key trends, moving on

to a broad outline of SIA’s strategic drivers of success. Empirical research

was conducted at SIA to gain a deeper understanding of its strategy, core

competencies and internal organisation, innovation processes and human

resource practices, in order to instill strategy lessons that can inform

the strategies of any organisation competing in intensely competitive

industries.

This book ends with some strategic lessons that apply to any organisation

that aims to achieve sustainable success in hypercompetitive markets.

Importing and Exporting

24 Lessons to Get You Started

Sebastian Ioppolo

ISBN: 9780071278010 • MHID: 007127801X • 2009 • Softcover • 88pp

For centuries people have been conducting business transactions that

extend beyond their national borders. More recently, the nature and

intensity of competitive forces and other significant factors have strongly

influenced more businesses to take advantage of the benefits to be gained

from trading in a global marketplace. As a result, the growth rate in

international trade has consistently outperformed the growth in world

output, and trade has grown from US$200 billion to over US$13 trillion

over the last three decades.

In order to successfully take advantage of the numerous opportunities

that international trade presents, participants need to acquire specific

knowledge of the different elements that are unique to this area of

business. Importing and Exporting identifies the knowledge needed and

introduces readers to the practical information required in order for you to

get started. This book will help readers:

u Identify the players and their roles

u Understand and manage risks

u Effectively source specialist assistance

u Comply with regulations

u Minimise costs

u Identify appropriate international markets

u Identify appropriate sources of supply

u Identify further sources of information

u Effectively utilise international transport services


Marketing & Management

2 2 | B U S I N E S S & E C O N O M I C S

Business Marketing

An Asian Perspective

Lau Geok Theng

ISBN: 9780071247399 • MHID: 0071247394 • 2007 • Softcover • 480pp

Business Marketing provides concise coverage of key decisions, issues

and challenges in marketing to business organizations. Up-to-date

information and concepts relating to business markets and marketing

strategies, products and consumer behaviour as well as sales, distribution

and communication are unpacked, as is the effect of e-commerce on

businesses.

Relevant examples gleaned from China, Thailand, Singapore and other

parts of Asia, together with provocative end-of-chapter questions, aid the

reader in applying the concepts and in thinking deeply about issues, while

case studies stimulate the reader to further examine decisions and issues

in a more holistic fashion.

Business Marketing is an invaluable sourcebook and reference for anyone

intending to teach or do business in the Asian arena.

Think ASEAN!

Rethinking Marketing towards ASEAN Community

2015

Philip Kotler, Hermawan Kartajaya and Hooi Den Huan

ISBN: 9780071254052 • MHID: 0071254056 • 2007 • Hardcover • 208pp

Think ASEAN! explores how companies should think of ASEAN as one

borderless market that requires different marketing strategies to capture. It

offers fresh perspectives to marketers all over the region on the upcoming

trends of regionalization that can cause significant changes in future

marketing activities. It argues that ASEAN marketers should not only be

concerned about their local or global but also their regional marketing

activities.

The book contains three parts. Part I describes the landscape of ASEAN

and explains clearly why ASEAN marketing is needed. Parts II and III

discuss companies that have been very successful in implementing

ASEAN marketing. Part II looks at short cases of companies to explore

their core marketing strategies; these companies include Bengawan Solo

(Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal

Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic

Drink (Vietnam). Part III contains more comprehensive cases of selected

companies including AirAsia and Yamaha.


Marketing & Management

B U S I N E S S & E C O N O M I C S | 2 3

The Ghosn Factor

24 Inspiring Lessons from Carlos Ghosn, the Most

Successful Transnational CEO

Miguel Rivas-Micoud

ISBN: 9780071248679 • MHID: 0071248676 • 2006 • Softcover • 58pp

The Ghosn Factor presents a daunting profile of Carlos Ghosn, the

turnaround corporate artist who has surpassed himself by heading Renault

in France while continuing as CEO of Nissan in Japan.

In this book, Miguel Rivas-Micoud tells the Ghosn story in 24 concise and

bite-size chapters of analysis, history, anecdotes and quotations, principally

drawn from extended interviews with his subject.

The Hong Kong Economy

Recovery and Restructuring

Kui-Wai Li

ISBN: 9780071247801 • MHID: 0071247807 • 2006 • Softcover • 512pp

The prolonged post-Asian financial crisis economic recession in Hong Kong

requires a new analysis. By looking at the economic performance since

the 1980s, this book focuses on analysing the macroeconomic intricacies

facing the Hong Kong economy. The economic boom in the pre-Asian

financial crisis years has also given rise to various structural imbalances

that could not sustain the economy after the burst of the bubble. The large

non-tradable services sector could arguably be the basis of imbalance.

By considering the various macroeconomic issues, this book provides useful

analysis for readers to arrive at their own economic decisions.

The China Casebook

Wilfried R. Vanhonacker

ISBN: 9780071237628 • MHID: 0071237623 • 2004 • Softcover • 368pp

The China Casebook contains 20 case studies which span various

industries, from services to fast-moving consumer goods. Some of the

companies are local Chinese enterprises while others are foreign investment

enterprises.

Collectively, the issues raised in the cases cover most of the strategic and

operational ones that companies in China run into. As not all cases are

success stories, the comprehensive set highlights the do’s and don’ts of

operating in China.


Marketing & Management

2 4 | B U S I N E S S & E C O N O M I C S

Management

A Global Perspective (11th Edition)

Heinz Weihrich and Harold Koontz

ISBN: 9780071239462 • MHID: 0071239464 • 2005 • Softcover • 632pp

This book presents contemporary management theory, science, and

practice with a global perspective. The 11th edition of Management

strives to anticipate and respond to the new demands and challenges

in the new millennium. Material covered in previous editions has been

expanded to include even more international cases, topics, and recent

developments in management.

This book will help students in colleges and universities, aspiring

managers, managers, and other professionals make organizations more

effective and efficient. It is for people in all kinds of organizations, not

just business firms; it is relevant to nonbusiness organizations as well,

such as governments, health-care organizations, educational institutions,

and other not-for-profit enterprises. The two appendices included in this

edition are especially useful in making the content of the book relevant

to organizations, to help them become more competitive in the global

environment.

Strategies for Effective Cross-Cultural

Negotiation

The F.R.A.M.E. Approach

Tan Joo Seng and Elizabeth N.K. Lim

ISBN: 9780071234788 • MHID: 0071234780 • 2004 • Softcover • 228pp

This book is about strategic negotiation across cultures. It is written for

negotiators and students of negotiation who seek to understand the

principles and processes of cross-cultural negotiation and develop effective

strategies for negotiating in different cultures.


Marketing & Management

B U S I N E S S & E C O N O M I C S | 2 5

The McGraw-Hill Professional Education Bilingual Editions

The McGraw-Hill Professional Education (MHPE) series was first published in the English language. Titles in

this series focus on the different management issues that business executives have to face in the corporate world.

Because they are written in an easily digestible style, the titles in the series enable executives on the go to pick up

the key lessons on management easily and quickly. The success of this series has spurred the publication of three

Asian bilingual versions. This Asian bilingual series aims to cater to the needs of the regional business executives in

mastering the essential business lingo in English and their native languages.

The following Asian bilingual versions of the MHPE series are currently available.

ENGLISH-TRADITIONAL CHINESE

The Lombardi Rules

ISBN: 9789574938193 • MHID: 9574938190 • 2002

The New Manager’s Handbook

ISBN: 9789574937790 • MHID: 9574937798 • 2002

The Powell Principles

ISBN: 9789574937820 • MHID: 9574937828 • 2002

Dealing with Difficult People

ISBN: 9789574938247 • MHID: 9574938247 • 2003

How to Be a Great Coach

ISBN: 9789574939022 • MHID: 9574939022 • 2003

Leadership When the Heat’s On

ISBN: 9789574937943 • MHID: 9574937941 • 2003

Why Customers Don’t Do What You Want Them to Do

ISBN: 9789574938018 • MHID: 9574938018 • 2003

How to Manage Performance

ISBN: 9789574939015 • MHID: 9574939014 • 2003

How to Motivate Every Employee

ISBN: 9789574938261 • MHID: 9574938263 • 2003

The Handbook for Leaders

ISBN: 9789574938827 • MHID: 9574938824 • 2003

Making Teams Work

ISBN: 9789574938889 • MHID: 9574938883 • 2003

The Sales Success Handbook

ISBN: 9789574937813 • MHID: 957493781X • 2003

Persuasive Proposals and Presentations

ISBN: 9789861570907 • MHID: 986157090X • 2004

Project Management

ISBN: 9789861571041 • MHID: 9861571043 • 2004

Managing in Times of Change

ISBN: 9789861570891 • MHID: 9861570896 • 2004

Finance for Nonfinancial Managers

ISBN: 9789861571034 • MHID: 9861571035 • 2004

Getting Organized at Work

ISBN: 9789861571577 • MHID: 9861571574 • 2005

Six Sigma for Managers

ISBN: 9789861571942 • MHID: 9861571949 • 2005

Networking for Career Success

ISBN: 9789861571836 • MHID: 9861571833 • 2005


2 6 | B U S I N E S S & E C O N O M I C S

Marketing & Management

ENGLISH-SIMPLIFIED CHINESE

Dealing with Difficult People

ISBN: 9780071246934 • MHID: 0071246932 • 2004

How to Motivate Every Employee

ISBN: 9780071246927 • MHID: 0071246924 • 2004

Making Teams Work

ISBN: 9780071248624 • MHID: 0071248625 • 2005

How to Manage Performance

ISBN: 9780071252539 • MHID: 0071252533 • 2006

Finance for Nonfinancial Managers

ISBN: 9780071255165 • MHID: 0071255168 • 2006

Also translated into Bahasa Malaysia

Bahasa Malaysia Edition

Bagaimana Memotivasikan Setiap Perkerja

ISBN: 9789833219032 • MHID: 9833219039 • 2005

Menghadapi Orang Bermasalah

ISBN: 9789833219049 • MHID: 9833219047 • 2005

Panduan Pengurus Baru

ISBN: 9789833219063 • MHID: 9833219063 • 2005

Panduan Untuk Pemimpin

ISBN: 9789833219056 • MHID: 9833219055 • 2005

ENGLISH-JAPANESE

Dealing with Difficult People

ISBN: 9780071243056 • MHID: 0071243054 • 2004

How to Manage Performance

ISBN: 9780071243063 • MHID: 0071243062 • 2004

How to Motivate Every Employee

ISBN: 9780071243087 • MHID: 0071243089 • 2004

The New Manager’s Handbook

ISBN: 9780071243070 • MHID: 0071243070 • 2004

The Welch Way

ISBN: 9780071243049 • MHID: 0071243046 • 2004

Computer Security

ISBN: 9780071248006 • MHID: 0071248005 • 2005

Finance for Nonfinancial Managers

ISBN: 9780071247986 • MHID: 007124798X • 2005

The Sales Success Handbook

ISBN: 9780071247993 • MHID: 0071247998 • 2005


Operation Management

B U S I N E S S & E C O N O M I C S | 2 7

Operations Management

An Asian Perspective

William J. Stevenson and Sum Chee Chuong

ISBN: 9780071270625 • MHID: 0071270620 • 2010 • Softcover • 848pp

NEW

Operations Management features the very latest concepts and

applications in this dynamic field, while preserving the foundations

that have made the text a market leader. The book is intended as an

introductory textbook, and covers both strategic issues and practical

applications. Among the topics are forecasting, product and service

design, capacity planning, management of quality and quality control,

inventory management, scheduling, supply chain management, and

project management. Examples and case studies have been adapted for

the Asian context to make the text more approachable for students in Asia.

Stevenson and Sum’s careful explanations and easy-to-follow format aid

students in understanding operations management concepts and applying

tools and methods. The material in this text places an emphasis on problem

solving. By working through detailed examples, solved problems, operation

tours, and rich discussion questions, problems, and case assignments,

students learn by doing with this book.

The Authors

William J. Stevenson is an associate professor of decision sciences in the Rochester Institute of Technology. He

teaches graduate and undergraduate courses in production and operations management, management science,

quality concepts, and quality applications. He is the author of textbooks in management science, statistics, as

well as production and operations management. His articles have appeared in Management Science and Decision

Sciences. He also serves as a consultant to the New York State Regents External Degree program. His current

research interests are in quality applications. Dr. Stevenson received a bachelor’s degree in industrial engineering,

and an MBA and a PhD in production and operations management from Syracuse University.

Sum Chee Chuong is an associate professor in the Department of Decision Sciences, National University of Singapore

(NUS). He has a BEng (Hons) degree from NUS and holds a PhD in operations management from the University of

Minnesota, USA. He is currently the academic director of the NUS MBA program and was the former director of

professional education at the Logistics Institute – Asia Pacific (TLI-AP). An active consultant and executive trainer,

he has serviced private and public organizations such as BaxGlobal, Exel, DHL, Singapore Airlines, IBM, Shell,

IKEA, Kaifa (Shenzhen), APP (Indonesia), Singapore Confederation of Industries, Ministry of Health (Singapore),

Ministry of Defence (Singapore), Chartered Institute of Transport (Singapore), Singapore Technologies Logistics,

and SPRING Singapore. He received the NUS Business School Outstanding Educator Award for 2009/2010. His

current research interests are in the development of operations and supply chain capabilities, Enterprise Resource

Planning (ERP), operations strategy, and global operations management. His research has appeared in leading

international journals such as Decision Sciences, Journal of Operations Management, IIE (Trans), European Journal

of Operational Research, and Omega. Before joining academia, he worked as an information systems officer in a

computer organization and an engineer in an aerospace company.


2 8 | B U S I N E S S & E C O N O M I C S

Operation Management

Contents

Preface

Note to the Student

Walk-through

1 Introduction to Operations Management

2 Competitiveness, Strategy, and Productivity

3 Forecasting

4 Product and Service Design

Supplement to Chapter 4: Reliability

5 Strategic Capacity Planning for Products and Services

Supplement to Chapter 5: Decision Theory

6 Process Selection and Facility Layout

Supplement to Chapter 6: Linear Programming

7 Design of Work Systems

Supplement to Chapter 7: Learning Curves

8 Location Planning and Analysis

Supplement to Chapter 8: The Transportation Model

9 Management of Quality

10 Quality Control

Supplement to Chapter 10: Acceptance Sampling

11 Supply Chain Management

12 Inventory Management

13 Aggregate Planning

14 MRP and ERP

15 JIT and Lean Operations

Supplement to Chapter 15: Maintenance

16 Scheduling

17 Project Management

Appendix A: Answers to Selected Problems

Appendix B: Tables

Photo Credits

Index


Counselling

E D U C A T I O N | 2 9


3 0 | E D U C A T I O N

Critical Thinking


Critical Thinking

E D U C A T I O N | 3 1


3 2 | E D U C A T I O N

Curriculum & Instruction

E-learning in China Universities

Wu Qidi

NEW

ISBN: 9780071264327 • MHID: 0071264329 • 2009 • Softcover • 312pp

This book illustrates how e-learning is executed in China. It describes

cases where e-learning was successfully implemented, reviews distance

education, discusses the status of the e-learning pilot work in China and

analyses the future development of e-learning. This book will definitely

help to educate the public on the “yesterday, today and tomorrow” of

e-learning in China’s universities and how it will promote international

communication and cooperation.

Contents

Preface

1 History of Development

2 Current Situation

3 Policies and Measures

4 Universities Offering E-Learning Programs

5 Enterprise Participation

6 Prospects and Strategies

7 Conclusion

The Author

Wu Qidi is the current chairperson of the National Acceditation Committee of Engineering Education, Ministry of

Education, the People’s Republic of China; the director of Research Centre of Engineering Education, Tsinghua

University; and a professor at the School of Electrical Engineering and Information Technology and School of

Economics and Management, Tongji University.

Exploring Disability in Singapore

A Personal Learning Journey

Levan Lim, Thana Thaver and Roger Slee

ISBN: 9780071264556 • MHID: 0071264558 • 2008 • Softcover • 124pp

Teachers are encountering more students with special needs or disabilities

within mainstream schools in Singapore. The onus is on teacher education

to adequately prepare teachers to meet the challenges of diverse student

needs and abilities. Besides learning the skills and strategies to include

students with special needs within mainstream classrooms, it is also

important for teachers to understand their own experience of disability

that is situated within life in Singapore.

Exploring Disability in Singapore invites teachers to explore their own

positioning in relation to the experience of disability within their social

contexts. Set against the re-envisioning of Singapore as an inclusive

society, this text is designed to guide teachers on a personal learning

journey to “de-construct” or gain a critical awareness of how self and

society have arrived at particular positions in relation to special needs.

The perspectives and insights of teachers who have successfully included

students with special needs are shared in this text to help teachers “reconstruct”

personal pedagogies for inclusivity and to illustrate how these

are interconnected with the use of appropriate approaches and strategies.

Also included are the voices of pre-service teachers to encourage and

help fellow sojourners to appreciate, affirm and respect their own unique

learning journeys.


Curriculum & Instruction

E D U C A T I O N | 3 3

Computer Education for Classroom Teaching

Chan Yuen Fook, Ranjit Kaur Sidhu, Jamiah Baba and Eliza Parman

ISBN: 9789833219988 • MHID: 9833219985 • 2007 • Softcover • 236pp

Computer Education for Classroom Teaching is a must-read for

all teachers and students who aspire to keep abreast with the latest

developments in Information and Communication Technology (ICT). It is

comprehensive and encompasses all aspects that relate to past, present

and future trends in computer education technology that need to be

integrated into classroom teaching.

Each chapter begins with a content outline, which provides readers with

an overview of new information and knowledge to be learnt, followed

by an elaboration on facts, figures and explanations interspersed with

eye-catching and useful graphics and illustrations. Each chapter ends

with detailed synopses to further consolidate readers’ understanding, and

critical thinking exercises that help assess their grasp on concepts. The book

comes complete with suggested answers to the end-of-chapter exercises

and web links and references for further information.

Educating Learners with Diverse Abilities

Levan Lim and Marilyn Mayling Quah

ISBN: 9780071233675 • MHID: 0071233679 • 2004 • Softcover • 392pp

Educating Learners with Diverse Abilities is the first textbook in

Singapore that is aimed at providing teachers, both at the initial and inservice

training levels, with an introduction to understanding students with

diverse and special needs and how teachers can better work with these

students by focusing on their abilities. The emphasis in this book is on

providing learning opportunities and appropriate teaching instructions

within mainstream class and school communities.

Written by a team of contributors with expertise and knowledge related

to the Singapore context, Educating Learners with Diverse Abilities

contains information and resources that are grounded in the international

literature as well as specific to the Singaporean context. In addition to

its specific use for teachers in education, this book is also relevant to

professionals in other disciplines such as psychology, sociology and

disability studies, as well as related fields to special education such as

physical, speech and occupational therapy and disability services.


3 4 | E D U C A T I O N

Development Reading

Effective College Reading

Lee Gek Ling and Susan Tan

ISBN: 9780071265744 • MHID: 0071265740 • 2008 • Softcover • 187pp

How does a teacher get normally dull-as-ditch-water reading theory

across to his or her students? In the dark ages, students learned how to

answer reading comprehension questions accurately by trial and error and

by practice, either for the mundane purpose of passing college English

examinations or, more usefully, to apply relevant skills to the reading they

have to do in college. These days, what we know about reading theory can

take the mystery and hit-and-miss element out of learning how to answer

reading comprehension questions.

Students learn more effectively and more quickly when they are taught

why certain strategies benefit them. If they can internalize the theory,

they can buy into it. In this book, each chapter starts with the theory

or reasons why certain skills are useful and how they can be mastered,

followed by comprehension exercises. Each chapter also contains a second

reading passage on a topic that is commonly found at college level. Each

comprehension exercise comprises questions which test skills in surfacelevel

reading, understanding nuances, making inferences, giving opinions

and summarizing, as well as gauge students’ vocabulary range.

The entire book reflects the teaching philosophy of the two writers—that

learning must be fun. Hence the tone and style of the theory chapters are

as light-hearted as possible, as are some of the activities and the cartoon

illustrations of key learning points.

Teachers who appreciate solid research pedagogy underpinning textbooks

and who desire real and enjoyable learning experiences should consider

Effective College Reading for their students.


Development Writing

E D U C A T I O N | 3 5

Effective College Writing

A Process-Genre Approach (2nd Edition)

K.C. Lee, Happy Goh, Janet Chan and Ying Yang

ISBN: 9780071269612 • MHID: 0071269614 • 2009 • Softcover • 168pp

NEW

Effective College Writing is specifically written for pre-tertiary or tertiary

students in Asian countries where the medium of instruction is English.

The book aims to help students cope with writing in an academic setting

through the use of the process-genre approach. Students will learn how

to plan, organize, research, and produce different genres of academic

writing through a variety of relevant and challenging activities and tasks.

Reflection exercises, self-evaluation checklists, and peer review checklists

are also included to help students be more autonomous in their learning.

Each chapter of the book includes:

u Objectives, explaining what students will learn

u An introduction to a genre, outlining its rhetorical structure and

specialized features

u Useful expressions, structures, and transitional markers peculiar to the

genre

u Text analysis, showing students how to identify thesis statement, topic

sentences, and supporting ideas, using examples of students’ writing

u Reflection, asking students to think about and reinforce what they

have learned

u Writing tasks, emphasizing the process approach to genre writing

This book is to be accompanied by a teacher’s manual consisting of

suggestions on how lessons can be carried out, additional activities for

practice, examples of non-expository passages, and useful supplementary

material that can be photocopied.

Contents

About the Authors

Acknowledgments

Introduction

1 The Writing Process

2 Writing a Definition-

Classification Essay

3 Writing a Process Essay

4 Writing a Comparison-Contrast

Essay

5 Writing a Cause-Effect Essay

6 Writing a Problem-Solution

Essay

7 Writing an Argumentative Essay

8 Writing an Academic Essay

References

Appendices

The Authors

K.C. Lee has more than ten years of experience teaching English as a Second Language (ESL) at secondary and tertiary

levels. She has also been actively involved in the design and development of materials for Intensive English and

communication courses. Besides presenting at various English language teaching (ELT) conferences, Dr. Lee has

articles published in ELT-related journals. She has also co-authored a book on effective communication in the

workplace and a course book for tertiary students in China.

Happy Goh has taught various language courses for different types of learners and purposes. She has taught ESL,

critical thinking and writing, and professional communication at the secondary and tertiary levels. She has also

designed writing courses such as Basic English, English for Academic Purposes, Bridging English for ASEAN scholars

and People’s Republic of China Senior Middle Two scholars.

Janet Chan has taught ESL at secondary and tertiary levels for more than a decade. In her roles as lecturer and

coordinator of writing courses at the National University of Singapore (NUS), she is actively involved in curriculum

design, material development, and assessment. Dr. Chan also taught the English course for Senior Middle Two

students from China studying at NUS.

Yang Ying has taught ESL and English as a Foreign Language (EFL) at the tertiary level for more than 25 years in

mainland China and Singapore. She has worked as an associate editor for a number of national textbook projects

in mainland China and has published papers in ELT-related journals. She currently coordinates and teaches writing

skills courses. She received the Commendation for Teaching Excellence three times from the NUS Centre for English

Language Communication (CELC) – for academic years 2004–2005, 2005–2006, and 2007–2008.


3 6 | E D U C A T I O N

Educational Psychology

Teaching Large Classes

Usable Practices from Around the World

Edited by Mary Cherian and Rosalind Y. Mau

ISBN: 9780071202800 • MHID: 0071202803 • 2003 • Hardcover • 192pp

Teaching Large Classes tackles the current reality that large classes are

what millions of teachers and children live with every day in many regions

of the world. Each chapter’s author is an experienced educator who has

something significant to add to teachers’ understanding of large-class

teaching. Several of them have lived and worked in three or more regions

of the world. Such international perspectives form the backdrop to this

unique collection of what has worked in various countries – glimpses

carefully selected and shared with the conviction that educators have

much to learn from peoples everywhere.

Enhancing Cognitive Functions

Applications Across Contexts

Edited by Oon-Seng Tan and Alice Seok-Hoon Seng

ISBN: 9780071247658 • MHID: 0071247653 • 2005 • Hardcover • 320pp

Cognitive functioning is a new and important advancement in cognitive

psychology and cognitive science. Cognitive functions are a central focus

in the dynamic and mediational approach to assessment and intervention.

An understanding of cognitive functions is the key to the design of effective

cognitive intervention and enrichment programs.

This book focuses on the mind of the learner, particularly on the nature and

characteristics of cognitive functioning. It covers innovative and effective

approaches to the enhancement of learning potential and cognitive

functioning of children and adolescents. The approaches are grounded

in theories pertaining to cognitive functions, cognitive modifiability, and

dynamic assessment.

Mediated Learning Experience with Children

Applications Across Contexts

Edited by Alice Seok-Hoon Seng, Lucy Kwee-Hoon Pou and Oon-Seng Tan

ISBN: 9780071232173 • MHID: 0071232176 • 2003 • Hardcover • 232pp

This book is based on the theories of cognitive psychologist Dr. Reuven

Feuerstein, who pioneered the theory on Mediated Learning Experience

(MLE) in the late 1940s through his work with children who were orphaned

or separated from their parents as a result of the Holocaust. The theory of

MLE is based on the belief that intelligence is modifiable, and intervention

programs can be designed to enhance the cognitive skills necessary for

independent thinking.


English Language Teaching

E D U C A T I O N | 3 7

English in Singapore

Phonetic Research on a Corpus

Edited by David Deterding, Adam Brown and Low Ee Ling

ISBN: 9780071247276 • MHID: 0071247270 • 2005 • Softcover • 220pp

This book is a collection of works on research into the pronunciation

of Singapore English by scholars from Singapore, Asia (Japan, Taiwan),

Europe (the United Kingdom, Germany), Australia and the United States

of America.

This book comes with a CD-ROM of supplementary material.

English in Singapore

Research on Grammar

Edited by David Deterding, Low Ee Ling and Adam Brown

ISBN: 9780071231039 • MHID: 007123103X • 2003 • Softcover • 184pp

English in Singapore: Research on Grammar is a collection of new

articles that addresses important aspects of grammar in Singapore English.

The first nine chapters are descriptive analyses of aspects of Singapore

English grammar such as missing grammatical subjects; (the absence of)

past tense marking and other aspects of Singapore English verbs; plural

marking of nouns; relative clauses, passives and adverbials, and peculiarly

Singaporean constructions (don’t know and particles such as la).

English Language Myths

30 Beliefs that Aren’t Really True

Adam Brown

ISBN: 9780071205344 • MHID: 0071205349 • 2003 • Softcover • 144pp

The aim of the book is to dispel some of the beliefs about English which

are held by English teachers in Singapore, Southeast Asia and beyond.

These beliefs are either wide off the mark or stated too strongly. However,

they are widely held, and thus are taught in schools and in exercise books,

and appear in tests and examinations. The 30 chapters (corresponding to

the 30 myths examined) cover the nature and status of English, grammar,

morphology, pragmatics, typography, spelling and pronunciation. The

approach adopted shows that many of the beliefs held by teachers are not

substantiated by what speakers of English actually do.


3 8 | E D U C A T I O N

English Language Teaching

NIE English Language and Literature Series

All the titles in the series are written by experienced teachers/lecturers and teacher-educators with the aim of

providing advice on methodology and approaches to language and literature pedagogy. Some of the books show

how the teaching of old staples in our English classrooms, such as phonics, grammar and the writing of various

genres, can be carried out in more empowering ways; others suggest ways of fundamentally redesigning, in this

age of multimedia, multimodality as well as interdisciplinarity, what teaching English is all about.

Although the books in the series are written in an accessible, non-academic style, at the same time they draw

on up-to-date research and viable prototypes in order to offer guidance to practising teachers about pedagogical

approaches that have been shown to be effective. This series hopes to provide teachers and student-teachers with

new ways of looking at the important work that English teachers do, and inspire them to probe beyond received

wisdoms in teaching their subject.

English Grammar FAQs

100 Questions Teachers and Students Frequently Ask

Leong Ping Alvin and Ludwig Tan

ISBN: 9780071266123 • MHID: 0071266127 • 2008 • Softcover • 130pp

This book is a compilation of 100 questions frequently asked of (and by)

teachers. It offers direct answers to the whys and wherefores of various

structures and expressions. Such questions, though regularly encountered,

are not always easily answered, and many grammar books do not address

them. This book fills the gap by providing clear answers and solutions to

common problems, enabling teachers and students to use the language

with greater confidence.

Reel World Learning

Integrating Media in the English Language Classroom

Suzanne Choo and Caroline Chan

ISBN: 9780071264907 • MHID: 0071264906 • 2008 • Softcover • 212pp

Reel World Learning is a book that aims to bridge the gap between

traditional print-centred classrooms and the media-saturated real world of

students. It is targeted at secondary school English and literature teachers

who seek innovative ways to engage their students while teaching literacy

and language skills. Through the use of films, television programmes,

popular music, computer games, advertisements and other forms of

media, teachers will be able to teach fundamental skills in media texts

and show their correlation to print texts. Sample lessons will be provided

to show how pedagogical strategies can be introduced into structured

lessons which demonstrate how these skills can be explicitly shared with

students. The ultimate aim is to change the mindset of teachers and

encourage them to innovate, explore and experiment with new modes

of teaching language in the classroom and to make learning relevant and

meaningful to today’s culturally diverse and techno savvy youths.


English Language Teaching

E D U C A T I O N | 3 9

Teaching Expository Writing

Genre Practices and Thinking Skills

Antonia Chandrasegaran and Kum Khuan Tang

ISBN: 9780071264761 • MHID: 0071264760 • 2008 • Softcover • 102pp

Teaching Expository Writing offers a practical approach to improving

students’ writing through the explicit teaching of writer–reader interaction

and thinking processes. Instead of merely describing the features of good

expository writing, this book describes teaching methods and provides

sample exercises for training students in specific discourse behaviours and

thinking strategies. It demonstrates, with examples of O-level-type topics,

how these processes can be identified and practised in the classroom. To

help teachers prepare writing lessons, there are guidelines for sourcing and

adapting instructional material to fit the needs of a class, conducting joint

writing with students, and constructing writing exercises. One chapter

offers suggestions on how to provide feedback on students’ writing with

the aim of nurturing a particular discourse practice or thinking process.

Autonomy in Language Learning

The Use of IT and Internet Resources

Christian Chia

ISBN: 9780071262194 • MHID: 0071262199 • 2007 • Softcover • 72pp

Empowering learners to become independent and lifelong learners takes

on a pivotal role in the education scene. This book is written for teachers

who are concerned with promoting autonomous learning by using IT

and Internet resources. The first section acquaints readers with important

theoretical concepts central to the field of learner autonomy. The second

section provides readers with useful practical tips by giving information as

to how autonomy can be fostered through self-access learning. Numerous

websites where learners can access to engage in interesting online activities

to improve their language proficiency are also included.

Phonics and Beginning Reading

A Practical Guide for Teachers in Southeast Asia

Sally Ann Jones and David Deterding

ISBN: 9780071262187 • MHID: 0071262180 • 2007 • Softcover • 88pp

Phonics and Beginning Reading offers an overview of phonics within

the context of theories of reading. It shows how phonics can be an

exceptionally valuable tool in helping children learn to read as part of a

balanced reading programme. In addition to providing a mapping between

the letters of English and how they are pronounced using standard

Internatiional Phonetic Alphabet (IPA) symbols, the book shows how these

rules for symbol-sound correspondences can be utilised by children as

they develop skills in the decoding of texts. Practical suggestions for the

classroom are also given. Furthermore, the book discusses issues that arise

when phonics is adopted as part of a reading programme for children in

Southeast Asia, largely because of idiosyncratic features of pronunciation

found in the region.


4 0 | E D U C A T I O N

English Language Teaching

Task Design, Implementation and

Assessment

Integrating Information and Communication

Technology in English Language Teaching and

Learning

Phillip A. Towndrow

ISBN: 9780071261838 • MHID: 0071261834 • 2007 • Softcover • 136pp

This book is a survival guide in using Information and Communication

Technology (ICT) effectively. The approach adopted seeks to understand the

complex ecology of language learning contexts with ICT by describing and

dealing with issues that teachers face in their daily work. A customisable

framework for action is presented where priority is given to the crucial role

teachers play in making decisions about the design, implementation and

assessment of learning experiences.


English Language Teaching

E D U C A T I O N | 4 1

Learning English for Social Purposes

Ting Su Hie, Siti Marina Kamil, Ho Ai Ping, Ahmed Shamsul Bahri B

Mohamad Tuah and Yvonne Michelle Campbell

ISBN: 9789833850198 • MHID: 9833850197 • 2007 • Softcover • 184pp

This course book is designed for adult students of the English language

at beginner to low-intermediate levels of proficiency. A genre-based

approach and the concept of scaffolding underpin the pedagogy of the

materials, which focus on developing the oral–aural skills in English for

social purposes.

Based on specific contexts, the materials contain texts and tasks to

develop:

u Listening skills (literal level of comprehension leading to inferential

level)

u Speaking skills in specific contexts (through line dialogue, gapped

dialogue and role play)

u Cultural and social awareness of language use (such as cultural and

social variations in language structures and vocabulary; levels of

politeness in language)

u Reading and writing skills (where linked to the speaking and listening

skills)

u Mastery of language structures and vocabulary relevant to the

contexts focused upon

Sounds, Symbols and Spellings

Adam Brown

ISBN: 9780071247726 • MHID: 0071247726 • 2005 • Softcover • 176pp

Sounds, Symbols and Spellings explains the rationale for, and gives

familiarisation practice in, the symbols of the transcription system used in

all good modern British English dictionaries.

Non-native learners of the English language as well as native speakers who

need to be familiar with transcription, will find this book useful.

This book comes with a CD-ROM of supplementary material.


4 2 | E D U C A T I O N

Mathematics Education

Teaching Secondary School Mathematics

A Resource Book (2nd Edition, Updated)

Edited by Lee Peng Yee and Lee Ngan Hoe

ISBN: 9780071268493 • MHID: 0071268499 • 2009 • Softcover • 440pp

Teaching Secondary School Mathematics is a sequel to its companion

volume, Teaching Primary School Mathematics, in the Singapore

Mathematics Education Series. Both are used as a main reference for

training school teachers at the National Institute of Education, the only

teachers’ training centre in Singapore. The series has been updated to

follow the 2007 syllabus, implemented in schools in Singapore.

Teaching Secondary School Mathematics covers the following four

aspects of teaching and learning: syllabus (standards) and concepts,

teaching approaches and ideas, common errors and learning difficulties,

and sample activities. Each chapter draws from the experience and teaching

materials of the various authors in this volume, and is well researched,

clearly written and easy to understand. This book is useful for pre-service

and in-service teachers as well as mathematics educators, parents and

anyone interested in secondary school mathematics education.

Teaching Primary School Mathematics

A Resource Book (2nd Edition)

Edited by Lee Peng Yee and Lee Ngan Hoe

ISBN: 9780071268486 • MHID: 0071268480 • 2008 • Softcover • 304pp

Teaching Primary School Mathematics presents discussions on the

syllabus and concepts, teaching approaches and ideas, common errors

and learning difficulties, as well as sample activities and test items. The

book is divided into two parts: Part I examines the Singapore curriculum

framework while Part II provides practical help on the teaching of specific

topics. Each chapter draws from the experience of various authors in this

volume, and is well researched, well written and easy to understand.

Teaching Primary School Mathematics is the current text used in the

training of primary school teachers in Singapore. Prepared by lecturers at

the National Institute of Education (NIE) – the only teachers’ training centre

in Singapore – this book is written for pre-service and in-service teachers,

and anyone interested in primary school mathematics education.

This book is the first of two volumes in the Singapore Mathematics

Education Series. This series offers teachers in Singapore and beyond

valuable pedagogical aid in the instruction of mathematics and statistics.

The second volume in the series, Teaching Secondary School Mathematics,

is the companion to this title.

This second edition has been updated to be in line with the latest 2007

syllabus.


Mathematics Education

E D U C A T I O N | 4 3

Classroom Assessment in Mathematics

Education

Noraini Idris

ISBN: 9789833850389 • MHID: 9833850383 • 2008 • Softcover • 216pp

This book enters the discourse on assessment by bringing together ideas

and research findings on various aspects of assessment, which raise

readers’ awareness of the issues surrounding mathematics learning, the

various alternative assessment methods that have been introduced in

various parts of the world, as well as the use of technology in assessment.

The chapters in this book encompass both the theoretical and practical

aspects of mathematics assessment.

The book is a valuable read not only to mathematics education researchers

planning to conduct research on mathematics assessment but also

mathematics teachers and student-teachers intending to reform their

assessment practice in the mathematics classroom.

Basic Calculus for Science and Engineering

Robert T. Smith, Roland B. Minton, Nor Hanim Abd Rahman, Faridah Hussin

and Koni Md Taha

ISBN: 9789833219995 • MHID: 9833219993 • 2007 • Softcover • 632pp

Although primarily designed as a calculus text for these students, this text

is deemed flexible enough to be used in any situation where students

require a basic knowledge of calculus for their studies.

This book consists of six chapters. The contents are prepared according to

the requirements stated in the university’s syllabus. Concepts and theories

in each chapter are explained clearly with suitable easy-to-follow worked

examples and diagrams. They are supported by well-designed exercises

which enhance comprehension, and answers are provided at the end

of each chapter. Most of the questions follow the style and standard of

examination papers set for the various courses mentioned.

Differential Equations

Models and Methods

Ang Keng Cheng

ISBN: 9780071250856 • MHID: 0071250859 • 2006 • Softcover • 224pp

Many books on differential equations assume that the reader has a fairly

sophisticated level of competence in calculus at the university level.

Differential Equations differs from them in that it enables a student with

some basic knowledge of calculus to learn about differential equations

and appreciate their applications. The focus of the book is on first

order differential equations, their methods of solution and their use in

mathematical models. Methods include analytic and graphical solutions,

as well as numerical techniques. Readers will not only learn the necessary

techniques of solving first order differential equations, but also how these

equations can be applied in different fields. Examples have been carefully

chosen to provide motivation for new concepts or techniques, and to

illustrate the importance of differential equations.


4 4 | E D U C A T I O N

Philosophy of Education

To Empower, Be Empowered

Yeap Lay Leng, Myint Swe Khine, Lim Lee Hean and Low Guat Tin

ISBN: 9780071246491 • MHID: 0071246495 • 2005 • Softcover • 264pp

‘To empower, be empowered’ is a process that enables individuals to take

on greater responsibility and authority in decision making. The individuals’

potential to make decisions can be maximized within an environment that

nurtures them through education, training, professional development,

commitment, facilitation, resources, mutual trust and emotional support.

I Believe I Can Fly

The Story of Xinmin Secondary

William Koh

ISBN: 9780071230063 • MHID: 0071230068 • 2003 • Softcover • 144pp

This book studies in depth a school’s turnaround over a ten-year period.

Two principals played crucial roles in transforming Xinmin Secondary

School from a ‘last choice’ institution suffering from falling enrolment into

a school that won the Top Value Added Award for nine consecutive years,

from 1994 to 2002, for consistently adding value to its students’ academic

performance.


Technology in Education

E D U C A T I O N | 4 5


4 6 | E D U C A T I O N

Physical Education

Perspectives on Physical Education and

Sports Science in Singapore

An Eye on the Youth Olympics 2010

Edited by Nick Aplin

ISBN: 9780071281645 • MHID: 0071281649 • 2009 • Softcover • 320pp

In 2008, Singapore secured the bid to host the first-ever Youth Olympic

Games in 2010. The eyes of the world will be on Singapore as the

games – now a national concern – encompasses an initiative to invite

the international sporting youth to participate, not only in competitive

games, but also in educational and cultural activities. This event as well as

Singapore’s silver medal in the 2008 Beijing Olympics and the Singapore F1

Grand Prix – Formula One’s inaugural night race – have acted as catalysts

for more young Singaporeans to engage in sports.

This book addresses:

u The concurrent need to apply new knowledge and develop a greater

understanding of meaningful sports and physical education

u The contemporary needs in schools and within the community

u The future developments in sports and physical education

Understanding Biomechanics for Physical

Education and Sports

Michael Koh and John Tan

ISBN: 9780071247733 • MHID: 0071247734 • 2006 • Softcover • 168pp

Movements of the human body are produced by the contraction of

muscles. However, these movements are also influenced by external

forces such as gravity, friction, fluid resistance and reaction forces that are

evoked through ground contact or upon impact with other bodies. The

study of these physical quantities lies within a branch of physics known as

mechanics. In this book, which focuses on sports biomechanics, the authors

apply the principles of mechanics in the analysis of human movement.


Science Education

E D U C A T I O N | 4 7

Word Juxtapoz Puzzles

An Innovative Tool for Promoting Interest in Science

Education

R. Subramaniam, Goh Ngoh Khang and Chia Lian Sai

ISBN: 9780071247269 • MHID: 0071247262 • 2005 • Softcover • 128pp

Word Juxtapoz puzzles represent a new form of enrichment activity in

science literature. They use words, numerals or symbols juxtaposed in a

certain manner to make creative representations of scientific concepts.

For example, YY4U means “too wise for you”; Get, Get, Get, Get means

“forget”; and 4, 4, 4, 4 means “force” (4’s).

The process of decoding or constructing Word Juxtapoz puzzles can

promote problem-solving and creative thinking skills in a fun and enjoyable

manner.

This book features over 400 examples of Word Juxtapoz puzzles in physics,

chemistry, mathematics, biology and engineering. It is targeted mainly at

trainee teachers, students and teachers as well as members of the public

who wish to know more about this exciting enrichment activity in the field

of science education.


4 8 | C O M P U T E R S C I E N C E

Object-Oriented Technology

From Diagram to Code with Visual Paradigm for UML

(2nd Edition)

Curtis H.K. Tsang, Clarence S.W. Lau and Ying K. Leung

ISBN: 9780071269216 • MHID: 0071269215 • 2010 • Softcover • 456pp

This book is written for students and developers who wish to master

the essential skills and techniques in applying the Unified Modeling

Language (UML) for software development. The reader will learn objectoriented

analysis, design, and implementation using appropriate UML

models, processes, techniques, and tools. Accompanying the book is the

Community Edition of Visual Paradigm for UML (VP-UML), an awardwinning

CASE tool, which allows the reader to put the theories learned

into practice immediately.

The authors propose a novel framework for modeling and analysis called

View Alignment Techniques (VAT), which helps software developers create

development methods. The Activity Analysis Approach (A 3 ), which is

particularly suitable for the development of interaction-intensive systems,

is described.

This second edition includes a chapter on UML 2.0, the first major update

to the standard since 1970.

This book comes with access to online materials including useful tools such

as PowerPoint slides and answers to exercises for instructors as well as

source codes, additional exercises, and test questions for students.

NEW

Contents

1 Introduction

2 Structural Modeling and Analysis

3 Use Case Modeling and Analysis

4 Dynamic Modeling and Analysis

5 Implementing UML Specification

6 View Alignment Techniques and Method

Customization

7 A Case Study: Applying the Activity Analysis

Approach

8 UML2 – A Brief Notation Update

Appendix A Getting Started with VP-UML

Appendix B Basic UML Concepts

Appendix C Implementation of the Lift Control System

in Chapter 5

References

Index

The Authors

Curtis Tsang has extensive experience in object-oriented software engineering as an academic and a practitioner.

He has participated in many major consultancy and R&D projects in the field. Dr. Tsang is the founder of Visual

Paradigm International and is currently its chief technology officer. In 2002, he founded the Object-Oriented

Technology Centre in the Information and Communications Technology Department at the Tsing Yi Campus of the

Hong Kong Institute of Vocational Education (HKIVE), where he later became the head of department. Dr. Tsang

was the inventor of Visual Paradigm for UML, a popular UML CASE tool which has won many awards locally and

internationally. Dr. Tsang received his doctorate in computer science from Sunderland University, UK.

Clarence Lau is a senior lecturer in the Department of Information and Communications Technology at HKIVE, and

co-founder of the Object-Oriented Technology Centre. He has been involved in a number of major object-oriented

technology projects, mostly as a consultant and in R&D. He helped develop Visual Paradigm for UML. Dr. Lau

received his doctorate in computer science from the Chinese University of Hong Kong.

Ying Leung has nearly 30 years’ experience as an academic in IT. His prime research is in human–computer interaction,

and he has a keen interest in object-oriented analysis and design. Dr. Leung is currently the principal of the

Kwun Tong Campus at HKIVE, and also the academic leader overseeing the IT discipline in HKIVE. Before joining

HKIVE, he was the deputy head of the School of Information Technology at Swinburne University of Technology,

Melbourne. Dr. Leung received his doctorate in computer science from Massey University, New Zealand.


C O M P U T E R S C I E N C E | 4 9

Structuring Data and Building Algorithms

An ANSI-C Based Approach (Updated Edition)

Ian Chai and Jonathon David White

ISBN: 9780071271882 • MHID: 0071271880 • 2009 • Softcover • 448pp

The famous mathematician, physician, theologian and philosopher Sir

Isaac Newton (1642–1727) once wrote, “If I had seen further [than certain

other people], it is by standing on the shoulders of giants.” This is very

true in computer programming as well. Imagine if all programmers had to

discover for themselves by trial and error how to solve common problems

in programming. It is much better to learn the solutions that other

programmers have already discovered and build upon that foundation.

This book is about those foundational solutions. It describes how to

structure data and build algorithms to solve common programming tasks.

Most of the techniques in this book are standards in the programmer’s tool

chest. Some of these techniques have names that come from ordinary noncomputer

life – e.g. stacks, queues and sorting – and others have names

that might be completely unfamiliar to a new student of programming –

e.g. recursion, backtracking and arrays.

Unlike the majority of textbooks in the field, this book takes a “code first”

approach. After a brief introduction of the concepts, a short complete

ANSI-C program is presented for students to analyse. A number of questions

arising from the code are then posed and answered in the Socratic format.

In this way, the reader will not only become fluent in the concepts but

also in the nuts and bolts of translating these concepts into functioning,

efficient standard C code. Variable pointer diagrams are developed and

used extensively to aid the reader in understanding of the more complex

data structures and their manipulation.

“A picture is worth a thousand words,” as the saying goes, and what more

a movie? The animation movies on the accompanying CD-ROM illustrate

different data structures and algorithms, making concepts which may be

difficult to grasp on paper easier to understand.

NEW

Contents

Preface

Part 1 Structuring Data

1 Variables and Pointers

2 Arrays and Records

3 Linked Lists

4 Trees

5 Graphs and Sets

Part 2 Building Algorithms

6 Basic Techniques

7 Key Concepts

Part 3 Algorithms and Data Structures in Action

8 Searching

9 Sorting

10 NP-hard Problems

Part 4 Theory of Computing

11 Finite State Automata

12 Turing Machines

Appendix: Annotated Bibliography

Answers to Problems

Index

The Authors

Jonathon David White received his PhD from McMaster University, Canada, after which he worked and taught in

China, Japan, Malaysia, and Taiwan, where he now resides. He is currently lecturing at Yuan Ze University in the

Department of Electro-Optical Engineering.

Ian Chai is a senior lecturer in the Faculty of Engineering at the Cyberjaya campus of Multimedia University, Malaysia.

After graduating from the University of Kansas with a bachelor’s degree, he worked in Ulm, Germany, for a

research institute before finishing up a PhD at the University of Illinois (Urbana-Champaign).


5 0 | C O M P U T E R S C I E N C E

FORTHCOMING

Computer Architecture

An Embedded Approach

Ian McLoughlin

ISBN: 9780071311182 • MHID: 0071311181 • 2010

• Softcover • 562pp

The author looks at computer architecture from an

embedded approach. The vast majority of computers

in modern use are embedded within everyday objects.

Topics related to embedded processors are handled

alongside the more traditional topics of desktop

computers and wherever possible, examples are

highlighted from the embedded world.

This book aims to be an easy-access and readable text

with informative diagrams to explain concepts, and

useful explanatory boxes throughout the book. There

are also worked examples, additional information

and explanation to augment the main text and the

opportunity for the student to follow this book to build

and test out a custom soft-core processor. SI units

are used throughout the book, including the newer

“kibibyte” and “mebibyte” measures for computer

memory.

Each chapter has a set of end-of-chapter problems,

with answers available to instructors using this book.

All examples, and much more material including

recommendations for further reading, are available on

an associated website.

Contents

1 Introduction: discussion of future trends, and brief

history of computing

2 Foundations: number formats, arithmetic and

processing, computer organisation

3 CPU Basics: what is a computer, handling instructions

and data

4 Processor Internals: internal bus architecture, memory

management and processing units

5 Enhancing CPU Performance: pipelining, RISC,

superscalar, acceleration, branch prediction

6 Externals: buses, interrupts, real-time processing and

connectivity

7 Practical Embedded CPUs: system-on-chip, clocks and

power, memory pages, test and verification

8 CPU Design: soft core and commercial processors,

CPU design and build example, testing

9 The Future: bit serial, VLIW/EPIC, massively parallel,

distributed, non-binary, optical computing

Appendices: standard notation, OSI model, cache design

trade-offs, wireless for embedded systems, CPU

simulation tools, building an assembler

FORTHCOMING

C Programming

A Concise Q&A Approach (2nd edition)

H.H. Andrew Tan, Tim B. D’Orazio, Siu-hang Or and

Marian Ming Yan Choy

ISBN: 9780071311168 • MHID: 0071311165 • 2010

• Softcover • 448pp

This book was developed to address the difficulty

beginning students often find reading computer

language texts. Tan and D’Orazio aim to make the process

of learning a first language easier and fun, by involving

readers in their text, holding their interest, and getting

them to think about the meaning and uses of C code.

The authors accomplish this goal by using a questionand-answer

style, where the reader’s thought processes

are stimulated by the same questions about code that

students themselves often ask. Tan and D’Orazio answer

these questions clearly and directly, focusing the reader’s

attention on the important issues of C programming. The

new co-authors, Or and Choy, have further enhanced this

book by focusing on the essential programming content.

The end product is a book which arouses the student’s

interest and guides the student along as he/she learns the

necessary programming concepts.

Contents

1 Programming Fundamentals

2 The Basics of C—Math Functions, and Input/Output

3 Beginning Decision Making and Looping

4 Functions

5 Numeric Arrays

6 File Input/Output, Strings and Pointers

7 Structures and Large Program Design

8 Introduction to C++


C O M P U T E R S C I E N C E | 5 1

Introduction to Database Systems

Stéphane Bressan and Barbara Catania

ISBN: 9780071246507 • MHID: 0071246509 • 2005 • Softcover • 168pp

The book describes the essential concepts pertaining to the design

and programming of database applications with relational database

management systems. It covers conceptual modelling with the entityrelationship

model and logical modelling with the relational model. It also

presents the techniques for the normalisation of logical designs based on

functional dependencies, i.e., the decomposition into Boyce-Codd and

third normal forms.

Introduction to the Design and Analysis of

Algorithms

A Strategic Approach

R.C.T. Lee, S.S. Tseng, R.C. Chang and Y.T. Tsai

ISBN: 9780071243469 • MHID: 0071243461 • 2005 • Softcover • 752pp

Communication network design, VLSI layout and DNA sequence analysis

are important and challenging problems that cannot be solved by naïve

and straightforward algorithms. Thus, it is critical for a computer scientist

to have a good knowledge of algorithm design and analysis.

This book presents algorithm design from the viewpoint of strategies. Each

strategy is introduced with many algorithms designed under the strategy.

Each algorithm is presented with many examples and each example with

many figures.


5 2 | E N G I N E E R I N G

Fluid Mechanics

Fundamentals and Applications

(2nd Edition in SI Units)

Yunus A. Çengel and John M. Cimbala

ISBN: 9780071284219 • MHID: 0071284214 • 2010 • Softcover • 1016pp

NEW

Four-Pronged Visual Approach: A four-pronged visual approach is

incorporated into this fluids text and package: 1. There is an abundance of

figures and diagrams incorporated in the text. 2. There is an abundance of

photos, including images from Van Dyke’s Album of fluid motion. 3. Fluid

concept videos created by Gary Settles of Pennsylvania State University. 4.

Numerous CFD animations for key fluid concepts.

Intuitive Explanations are used throughout the text, featuring everyday

phenomena to show basic principles behind fluid mechanics.

Design-Oriented Problems–each chapter problem set includes several

open-ended problems that require students to think beyond just getting a

simple, numerical answer.

Applied Problems show the use of fluid mechanics in a number of

disciplines, including ME, Civil, Environmental, Biomedical and Aerospace

Engineering.

FE Exam Questions are included in the problem sets, and identified.

Contents

1 Introduction and Basic Concepts

2 Properties of Fluids

3 Pressure and Fluid Statics

4 Fluid Kinematics

5 Mass, Bernoulli and Energy Equations

6 Momentum Analysis of Modeling

7 Dimensional Analysis and Modeling

8 Internal Flow

9 Differential Analysis of Fluid Flow

10 Approxate Solutions of the Navier-Stokes Equation

11 External Flow: Drag and Lift

12 Compressible Flow

13 Open-Channel Flow

14 Turbomachinery

15 Introduction to Computational Fluid Dynamics (CFD)

Appendix

Property Tables and Charts

Glossary

The Authors

Yunus A. Çengel is Professor Emeritus of Mechanical Engineering at the University of Nevada, Reno. He received his

PhD in mechanical engineering from North Carolina State University. His research areas are renewable energy,

desalination, exergy analysis, heat transfer enhancement, radiation heat transfer, and energy conservation. Dr.

Çengel is the author or coauthor of the following widely adopted textbooks: Thermodynamics: An Engineering

Approach, 6th edition (2008), Heat and Mass Transfer: A Practical Approach, 3rd edition (2007), Introduction to

Thermodynamics and Heat Transfer, 2nd edition (2008), Fluid Mechanics:Fundamentals and Applications (2006),

Fundamentals of Thermal-Fluid Sciences, 3rd Edition (2008) and Essentials of Fluids Mechanics: Fundamentals and

Applications (2008).

John M. Cimbala is Professor of Mechanical Engineering at The Pennsylvania State University, University Park. He

received his BS in Aerospace Engineering from Penn State and his MS in Aeronautics from the California Institute

of Technology (CalTech). He received his PhD in Aeronautics from CalTech in 1984 under the supervision of

Professor Anatol Roshko, to whom he will be forever grateful. His research areas include experimental and

computational fluid mechanics and heat transfer, turbulence, turbulence modeling, turbomachinery, indoor

air quality, and air pollution control. Dr. Cimbala is the coauthor of three other textbooks: Fundamentals of

Thermal-Fluid Sciences, 3rd Edition (2008), Essentials of Fluid Mechanics: Fundamentals and Applications (2008)

and Indoor Air Quality Engineering: Environmental Health and Control of Indoor Pollutants (2003).


E N G I N E E R I N G | 5 3

FORTHCOMING

Foundations of Materials Science and Engineering

5th Edition in SI Units

William F. Smith and Javad Hashemi

ISBN: 9780071311144 • MHID: 0071311144 • 2010 • Softcover • 1032pp

This book provides an eminently readable and understandable overview of engineering materials for undergraduate

students. This edition offers a fully revised chemistry chapter and a new chapter on biomaterials as well as a

new taxonomy for homework problems that will help students and instructors gauge and set goals for student

learning. Through concise explanations, numerous worked-out examples, a wealth of illustrations and photos, and

a brand new set of online resources, the new edition provides the most student-friendly introduction to the science

and engineering of materials.

The extensive media package available with the text provides virtual labs, tutorials, and animations, as well as

image files, case studies, FE Exam review questions, and a solutions manual and lecture PowerPoint files for

instructors.

New to This Edition

u Fully revised Chemistry chapter and new material on Biomaterials.

u New/revised problems throughout.

Features

u A concise, readable style is used throughout; readers are given understandable explanations without the

excessive detail other textbooks routinely include.

u Over 1200 end-of-chapter problems and over 180 Materials Selection and Design problems.

u Materials Selection and Design problems in each chapter relate concepts more clearly for engineering

practice, and help satisfy ABET requirements for design content in all engineering courses.

u Learning objectives outline major concepts at the start of each chapter to help students focus on the most

essential big-picture topics.

u Virtual labs, which provide interactive quizzes, animations, and video on essential material science processes,

are included on the book website along with lecture PPT files, sample syllabi, and tutorials.

Contents

1 Introduction to Materials Science and Engineering

2 Atomic Structure and Bonding

3 Crystal and Amorphous Structures in Materials

4 Solidification, Crystalline Imperfections

5 Thermally Activated Processes and Diffusion in Solids

6 Mechanical Properties of Metals I

7 Mechanical Properties of Metals II

8 Phase Diagrams

9 Engineering Alloys

10 Polymeric Materials

11 Ceramics

12 Composite Materials

13 Corrosion

14 Electrical Properties of Materials

15 Optical Properties and Superconductive Materials

16 Magnetic Properties

17 Biological and Biomaterials


5 4 | E N G I N E E R I N G

Introduction to Chemical Engineering

Thermodynamics

7th Edition in SI Units

J.M. Smith, H. C. Van Ness and M.M. Abbott

ISBN: 9780071270557 • MHID: 0071270558 • 2009 • Softcover • 800pp

NEW

This book is a comprehensive presentation of the subject of thermodynamics

from a chemical engineering perspective. The text provides a thorough

coverage of the principles of thermodynamics and details their application

to chemical processes. The chapters are logically organized, and include

numerous realistic illustrations, examples, and end-of-chapter problems.

Understanding does require reasonable diligence and motivation on the

part of the reader, but every effort has been made to facilitate the learning

process.

Features

u Of the more than 740 end-of-chapter problems, 20% are new to this

edition.

u The book is adaptable to both one- and two-term courses, and

material can be chosen to accommodate curricular constraints.

u Material of special importance to chemical engineers including

applications of equations of state, chemical-reaction equilibrium, and

phase equilibria, are given comprehensive coverage.

u The treatment of the vital, but difficult topic of phase equilibria

progresses from qualitative discussion to simple models for vapor/

liquid equilibrium, to more advanced and specialized applications.

u The final chapter is a self-contained introduction to molecular

thermodynamics.

Contents

List of Symbols

Preface

1 Introduction

2 The First Law and Other Basic Concepts

3 Volumetric Properties of Pure Fluids

4 Heat Effects

5 The Second Law of Thermodynamics

6 Thermodynamic Properties of Fluids

7 Applications of Thermodynamics to Flow Processes

8 Production of Power from Heat

9 Refrigeration and Liquefaction

10 Vapor/Liquid Equilibrium: Introduction

11 Solution Thermodynamics: Theory

12 Solution Thermodynamics: Applications

13 Chemical-Reaction Equilibria

14 Topics in Phase Equilibria

15 Thermodynamic Analysis of Processes

16 Introduction to Molecular Thermodynamics

Appendices A to I

Name Index

Subject Index


E N G I N E E R I N G | 5 5

FORTHCOMING

Vector Mechanics for Engineers

Statics (9th Edition in SI Units)

Ferdinand P. Beer, E. Russel Johnston, Jr., Elliot R.

Eisenberg and David Mazurek

ISBN: 9780071311076 • MHID: 0071311076 • 2011

• Softcover • 644pp

Continuing in the spirit of its successful previous

editions, the ninth edition of Vector Mechanics

for Engineers provides conceptually accurate and

thorough coverage together with a significant

refreshment of the exercise sets and online delivery of

homework problems to students. Nearly forty percent

of the problems in the text are changed from the

previous edition.

This book introduces significant pedagogical

innovations into engineering mechanics teaching. The

consistent, accurate problem-solving methodology

gives students the best opportunity to learn statics and

dynamics. At the same time, the careful presentation

of content, unmatched levels of accuracy, and

attention to detail have made these texts the standard

for excellence.

Contents

1 Introduction

2 Statics of Particles

3 Rigid Bodies: Equivalent Systems of Forces

4 Equilibrium of Rigid Bodies

5 Distributed Forces: Centroids and Centers of Gravity

6 Analysis of Structures

7 Forces in Beams and Cables

8 Friction

9 Distributed Forces: Moments of Inertia

10 Method of Virtual Work

Fundamentals of Engineering Examination

Index

Answers to Problems

FORTHCOMING

Vector Mechanics for Engineers

Dynamics (9th Edition in SI Units)

Ferdinand P. Beer, E. Russel Johnston, Jr., William E.

Clausen, Elliot R. Eisenberg and Phillip J. Cornwell

ISBN: 9780071311083 • MHID: 0071311084 • 2011

• Softcover • 732pp

New to This Edition

u Thoroughly refreshed problem sets in the ninth

edition. 70% of the problems are updated from

the previous edition.

Features

u A careful, step-by-step presentation is followed

in each lesson of each chapter, and every chapter

starts with a real-life example and an outline

previewing the chapter objectives and lessons.

Each lesson is accompanied by sample problems

and Solving Problems On Your Own boxes that

prepare students for the problem sets. Each

chapter finishes with a brief Review Problem

set and an assortment of computer and design

problems.

u Well-respected sample problems are a signature

Beer and Johnston text feature that allow students

to see important key problem types and with the

solution laid out on a single page, are organized

to provide a potent model for student problem

solving. Sample problems serve the dual purpose

of amplifying the text and demonstrating the type

of neat and orderly work that students should

cultivate in their own solutions.

Contents

11 Kinematics of Particles

12 Kinetics of Particles: Newton’s Second Law

13 Kinetics of Particles: Energy and Momentum

Methods

14 Systems of Particles

15 Kinematics of Rigid Bodies

16 Plane Motion of Rigid Bodies: Forces and

Accelerations

17 Plane Motion of Rigid Bodies: Energy and

Momentum Methods

18 Kinetics of Rigid Bodies in Three Dimensions

19 Mechanical Vibrations

Appendix A Some Useful Definitions and Properties of

Vector Algebra

Appendix B Moments of Inertia of Masses

Appendix C Fundamentals of Engineering Examination


5 6 | E N G I N E E R I N G

FORTHCOMING

Engineering Mechanics

Statics (in SI Units)

Michael Plesha, Gary Gray and Freancesco Constanzo

ISBN: 9780071311090 • MHID: 0071311092 • 2011

• Softcover • 704pp

This book presents the fundamental concepts, clearly, in

a modern context using applications and pedagogical

devices that connect with today’s students.

The text features a five-part problem-solving

methodology that is consistently used throughout all

example problems. This methodology helps students

lay out the steps necessary to correct problemformulation

and explains the steps needed to arrive

at correct and realistic solutions. Once students have

fully mastered the basic concepts, they are taught

appropriate use of modern computational tools where

applicable.

Further reinforcing the text’s modern emphasis,

the authors have brought engineering design

considerations into selected problems where

appropriate. This sensitizes students to the fact that

engineering problems do not have a single answer and

many different routes lead to a correct solution.

The first new mainstream text in engineering

mechanics in nearly twenty years, Plesha, Gray, and

Costanzo’s Engineering Mechanics: Statics, will help

your students learn this important material efficiently

and effectively.

Contents

1 Introduction

2 Vectors: Force and Position

3 Equilibrium of Particles

4 Moment of a Force and Equivalent Force Systems

5 Equilibrium of Bodies

6 Structural Analysis and Machines

7 Centroids and Distributed Force Systems

8 Internal Forces

9 Friction

10 Moments of Inertia

Appendix A Technical Writing Appendix B Answers to

Selected Problems

FORTHCOMING

Engineering Mechanics

Dynamics (in SI Units)

Michael Plesha, Gary Gray and Freancesco Constanzo

ISBN: 9780071311106 • MHID: 0071311106 • 2011

• Softcover • 784pp

Features

u 4-Part problem-solving methodology used in all

example problems. A consistent problem-solving

approach is used throughout. Each example

problem is solved using a template that helps

students effectively set up the problem and solve

it correctly.

u Introduces appropriate use of computational

tools. Fundamental concepts are taught

thoroughly, and the use of computational tools is

taught when appropriate.

u Appropriate design coverage. The authors have

brought engineering design considerations into

selected problems where applicable. This will

sensitize students to the fact that engineering

problems do not have a single answer and many

different routes lead to a correct solution.

u Real-world examples, problems, applications, and

photographs. These are included so that students

will be able to identify circumstances that they

encounter in there daily lives.

Contents

1 Setting the Stage for the Study of Dynamics

2 Particle Kinematics

3 Force and Acceleration Methods for Particles

4 Energy Methods for Particles

5 Momentum Methods for Particles

6 Planar Rigid Body Kinematics

7 Newton-Euler Equations for Planar Rigid Body

Motion

8 Energy and Momentum Methods for Rigid Bodies

9 Mechanical Vibrations

10 Three-Dimensional Dynamics of Rigid Bodies

(Chapter 10 available online)

Appendix A Mass Moments of Inertia

Appendix B Angular Momentum of a Rigid Body


E N G I N E E R I N G | 5 7

FORTHCOMING

Thermodynamics

An Engineering Approach with Student

Resource DVD (7th Edition in SI Units)

Yunus A. Çengel, Michael A. Boles and Mehmet Kanoglu

ISBN: 9780071311113 • MHID: 0071311114 • 2011

• Softcover • 1016pp

Thermodynamics covers the basic principles of

thermodynamics while presenting a wealth of realworld

engineering examples so students get a feel

for how thermodynamics is applied in engineering

practice. This text helps students develop an intuitive

understanding of thermodynamics by emphasizing the

physics and physical arguments. The authors explore

the various facets of thermodynamics through careful

explanations of concepts and its use of numerous

practical examples and figures, having students develop

necessary skills to bridge the gap between knowledge

and the confidence to properly apply knowledge.

The media package for this text is extensive, giving

users a large variety of supplemental resources to

choose from. A Student Resources DVD is packaged

with each new copy of the text and contains the

popular Engineering Equation Solver (EES) software.

Contents

1 Introduction and Basic Concepts

2 Energy Conversion and General Energy Analysis

3 Properties of Pure Substances

4 Energy Analysis of Closed Systems

5 Mass and Energy Analysis of Control Volumes

6 The Second Law of Thermodynamics

7 Entropy

8 Energy: A Measure of Work Potential

9 Gas Power Cycles

10 Vapor and Combined Power Cycles

11 Refrigeration Cycles

12 Thermodynamic Property Relations

13 Gas Mixtures

14 Gas Vapor Mixtures and Air-Conditioning

15 Chemical Reactions

16 Chemical and Phase Equilibrium

17 Compressible Flow

Appendix 1 Property Tables and Charts (SI Units)

FORTHCOMING

Heat and Mass Transfer

A Practical Approach with EES CD

(4th Edition in SI Units)

Yunus A. Çengel, Afshin J. Ghajar and Mehmet Kanoglu

ISBN: 9780071311120 • MHID: 0071311122 • 2011

• Softcover • 880pp

With complete coverage of the basic principles of heat

transfer and a broad range of applications in a flexible

format, Heat and Mass Transfer provides the perfect

blend of fundamentals and applications. The text

provides a highly intuitive and practical understanding

of the material by emphasizing the physics and the

underlying physical phenomena involved.

This text covers the standard topics of heat transfer

with an emphasis on physics and real-world every day

applications, while de-emphasizing the intimidating

heavy mathematical aspects. This approach is designed

to take advantage of students’ intuition, making the

learning process easier and more engaging. Key: 50% of

the Homework Problems including design, computer,

essay, lab-type, and FE problems are new or revised

for this edition. Using a reader-friendly approach and a

conversational writing style, the book is self-instructive

and entertains while it teaches. It shows that highly

technical matter can be communicated effectively in a

simple yet precise language.

Contents

1 Introduction and Basic Concepts

2 Heat Conduction Equation

3 Steady Heat Conduction

4 Transient Heat Conduction

5 Numerical Methods in Heat Conduction

6 Fundamentals of Convection

7 External Forced Convection

8 Internal Forced Convection

9 Natural Convection

10 Boiling and Condensation

11 Heat Exchangers

12 Fundamentals of Thermal Radiation

13 Radiation Heat Transfer

14 Mass Transfer


5 8 | E N G I N E E R I N G

FORTHCOMING

Shigley’s Mechanical Engineering Design

9th Edition in SI Units

Richard G. Budynas and Keith J. Nisbett

ISBN: 9780071311137 • MHID: 0071311130 • 2011 • Softcover • 1088pp

Shigley’s Mechanical Engineering Design is intended for students beginning the study of mechanical

engineering design. Students will find that the text inherently directs them into familiarity with both the basics

of design decisions and the standards of industrial components. It combines the straightforward focus on

fundamentals that instructors have come to expect, with a modern emphasis on design and new applications.

The ninth edition of Shigley’s Mechanical Engineering Design maintains the approach that has made this book

the standard in machine design for nearly 50 years.

Contents

Part 1 Basics

1 Introduction to Mechanical Engineering Design

2 Materials

3 Load and Stress Analysis

4 Deflection and Stiffness

Part II Failure Prevention

5 Failures Resulting from Static Loading

6 Fatigue Failure Resulting from Variable Loading

Part III Design of Mechanical Elements

7 Shafts and Shaft Components

8 Screws, Fasteners, and the Design of Nonpermanent Joints

9 Welding, Bonding, and the Design of Permanent Joints

10 Mechanical Springs

11 Rolling-Contact Bearings

12 Lubrication and Journal Bearings

13 Gears--General

14 Spur and Helical Gears

15 Bevel and Worm Gears

16 Clutches, Brakes, Couplings and Flywheels

17 Flexible Mechanical Elements

18 Power Transmission Case Study

Part IV Analysis Tools

19 Finite Element Analysis

20 Statistical Considerations

Appendices

A: Useful Tables

B: Answers to Selected Problems


E N G I N E E R I N G | 5 9

Kinematics and Dynamics of Machinery

Robert L. Norton

ISBN: 9780071278522 • MHID: 0071278524 • 2009 • Softcover • 800pp

This book is intended for the study of kinematics and dynamics of

machinery topics. It emphasizes the synthesis and design aspects and the

use of computer-aided engineering. A sincere attempt has been made to

convey the art of the design process to students in order to prepare them

to cope with real engineering problems in practice. This book provides upto-date

methods and techniques for analysis and synthesis that take full

advantage of the graphics microcomputer by emphasizing design as well

as analysis. In addition, it details a more complete, modern, and thorough

treatment of cam design than existing texts in print on the subject.

Student-friendly computer programs have been written for the design

and analysis of mechanisms and machines. These programs are designed

to enhance students’ understanding of the basic concepts while

simultaneously allowing more comprehensive and realistic problem and

project assignments to be done better than manual solution techniques,

whether graphical or algebraic. Students who purchase the book may

download these programs from the author’s website. Unstructured,

realistically design problems which have many valid solutions are assigned.

Synthesis and analysis are equally emphasized.

The solutions to many of the book’s examples and to the problem sets are

provided with the programs. Most of these solutions can be animated on

the computer screen to better demonstrate the concept.

Mechanics of Materials

5th Edition in SI Units

Ferdinand P. Beer, E. Russell Johnston, Jr., John T. DeWolf

and David Mazurek

ISBN: 9780071284226 • MHID: 0071284222 • 2009 • Softcover • 808pp

• Supplement ISBN: 9780071287937

This text is designed for the first course in mechanics of materials – or

strength of materials – offered to engineering students in the sophomore

or junior year. The main objective is to help develop in the engineering

student the ability to analyse a given problem in a simple and logical

manner and to apply to its solution a few fundamental and wellunderstood

principles. In this text, the study of the mechanics of materials

is based on the understanding of a few basic concepts and on the use

of simplified models. This approach makes it possible to develop all the

necessary formulas in a rational and logical manner and to clearly indicate

the conditions under which they can be safely applied to the analysis and

design of actual engineering structures and machine components.

Hands On Mechanics helps the professor build in-class experiments that

demonstrate complicated topics from the text. Professors have submitted

experiments and their instructions and are posted on the Hands On

Mechanics website www.handsonmechanics.com


6 0 | E N G I N E E R I N G

Building Quantities

An Introduction Using Construction Electronic

Measurement Standards (Revised Edition)

Ai-Lin Teo, Davis Langdon and Seah Singapore Pte Ltd and

KPK Quantity Surveyors

ISBN: 9780071274821 • MHID: 0071274820 • 2008 • Softcover • 192pp

Building Quantities aims to provide students with an understanding

of the general principles and steps adopted in the preparation of Bills of

Quantities (BQ), and is designed to be used in conjunction with the SS

CP 97:2002 Construction Electronic Measurement Standards (CEMS),

Part 1: SMM for Building Works. It presents a comprehensive overview

of measurement techniques and a step-by-step guide to e-measurement.

Part I of the book discusses the restructuring of the construction industry,

the need for CEMS and its impact on the quantity surveying profession. It

also discusses the future of quantity surveying with the use of Information

Technology (IT). Part II discusses the principles of measurement,

construction terminology, and standard abbreviations used by quantity

surveyors. The measurement rules and taking-off process are also discussed

here. The Specifications and Billing Process chapters are found in Part III of

the book. Part IV discusses the steps in generating quantities from virtual

building models using CEMS.

This book comes with a CD-ROM of supplementary materials.

CEMS Part I Reviewed

Revised Edition

Ai-Lin Teo, Davis Langdon and Seah Singapore Pte Ltd and

KPK Quantity Surveyors

ISBN: 9780071274814 • MHID: 0071274812 • 2008 • Softcover • 370pp

CEMS Part I Reviewed explains the principles and measurement rules

of taking-off building quantities based on the new code of practice for

Construction Electronic Measurement Standards (CEMS) Part 1: Standard

Method of Measurement (SMM) for building works.

The book presents a comprehensive overview of measurement techniques,

with a section on the differences between the old standard method of

measurement (SMM2) and CEMS Part 1. The easy-to-follow guide to

developing standard descriptions for electronic measurement is presented

for all the 18 sections of CEMS Part 1. Students, quantity surveyors,

architects and engineers will find this a very useful book.


E N G I N E E R I N G | 6 1

Fundamentals of Thermal-Fluid Sciences

3rd Edition in SI Units

Yunus A. Çengel, Robert H. Turner and John M. Cimbala

ISBN: 9780071266314 • MHID: 0071266313 • 2008 • Softcover • 1081pp

• Supplement ISBN: 9780071275330

The third edition of Fundamentals of Thermal-Fluid Sciences presents a

balanced coverage of thermodynamics, fluid mechanics, and heat transfer

packaged in a manner suitable for use in introductory thermal sciences

courses. By emphasizing the physics and underlying physical phenomena

involved, the text gives students practical examples that develop their

understanding of the theory underpinning thermal sciences. All the

popular features of the previous edition are retained in this edition.

Features

u Learning Objectives: Each chapter begins with an overview of the

material to be covered and chapter-specific learning objectives which

introduce the material and set goals.

u An Early Introduction to the First Law of Thermodynamics: Chapter 2

establishes a general understanding of energy, mechanisms of energy

transfer, and the concepts of energy balance, thermo-economics, and

conversion efficiency.

u Separate Coverage of Closed Systems and Control Volume Energy

Analyses: The energy analysis of closed systems is presented in

a separate chapter (Chapter 5), and the conservation of mass is

discussed together with the conservation of energy in another chapter

(Chapter 6).

u A New Chapter on Fluid Kinematics: The all-new Chapter 11 covers

topics related to fluid kinematics, such as the Lagrangian and Eulerian

descriptions of fluid flows, flow patterns, and flow visualization.

u Updated Steam and Refrigerant-134a Tables: The steam and

refrigerant-134a tables are updated using the most current property

data from the Engineering Equation Solver (EES) program. Students

will now get the same result when solving problems whether they use

properties from EES or property tables in the Appendices.

This book comes with a DVD-ROM of supplementary material.

An Introduction to the Finite Element

Method

Wahyu Kuntjoro

ISBN: 9780071241441 • MHID: 0071241442 • 2005 • Softcover • 256pp

An Introduction to the Finite Element Method is organized and

written to aid students in the understanding of the concepts and

applications discussed in the book. Rigorous mathematical treatments and

derivations are kept to a minimum. A consistent approach to finite element

formulation and solution is used for every domain analysis described in the

book. Plenty of simple examples are given to show students how to solve

related problems. The exercises at the end of some chapters are simple but

useful, and can be done without using a computer.


6 2 | E N G I N E E R I N G

Mechanics for Engineers

Statics and Dynamics (5th Edition in SI Units)

Ferdinand P. Beer, E. Russel Johnston, Jr.

These two books in the Beer and Johnston series, Mechanics for

Engineers: Statics and Mechanics for Engineers: Dynamics, are scalarbased

introductory texts. They provide first-rate treatment of rigid bodies

without vector mechanics. This new edition comes with an extensive

selection of new problems and end-of-chapter summaries. The text brings

the careful presentation of content, unmatched levels of accuracy, and

attention to detail that have made Beer and Johnston texts the standard

for excellence in engineering mechanics education.

Features

u A clear separation of the mechanics of particles from the mechanics

of rigid bodies, thus making it possible to consider simple practical

applications at an early stage and to postpone the introduction of

more difficult concepts.

u An emphasis on the importance of free-body diagrams, giving a

more intuitive and more complete understanding of the fundamental

principles of dynamics.

u Precision, accuracy, and mathematical detail at an accessible level for

engineering courses.

u A mathematics review section that helps students understand the

basics of the scalar mathematics used in statics and dynamics.

u Sample problems that help students work through the solution of

typical engineering problems and prepare them for the assigned

chapter homework problems.

Mechanics for Engineers

Statics

ISBN: 9780071275347 • MHID: 0071275347 • 2008 • Softcover • 464pp

• Supplement ISBN: 9780071276238

Mechanics for Engineers

Dynamics

ISBN: 9780071275361 • MHID: 0071275363 • 2009 • Softcover • 496pp

• Supplement ISBN: 9780071275378


G E N E R A L I N T E R E S T | 6 3

Welcome to Our World

Connecting Parents with Gamers

Angeline Khoo and Matthew J. Hall

ISBN: 9780071270618 • MHID: 0071270612 • 2010 • Softcover • 168pp

NEW

Welcome to Our World opens a window into the world of gamers

through their authentic accounts of engaging in World of Warcraft, a

hugely popular 3-D multiplayer online game. At the same time, this book

reveals the mysteries of videogaming to parents who wonder why their

children are so wrapped up in the activity. Readers will get a balanced view

of videogaming – understand its good and bad effects, its benefits and

risks – and learn that video games can help develop thinking and problemsolving

skills and social skills like leadership and teamwork. In providing

insights into the gaming environment, this book hopes to provide a useful

platform for family bonding, and help parents and their children, and

gamers and non-gamers, connect.

Features

u Authentic accounts of playing with World of Warcraft by gamers

themselves

u Entertaining cartoons

Contents

Acknowledgements

About the Authors

Introduction

1 What’s the Worry?

2 Why We Play

3 Why We Can’t Stop Playing

4 Do We Get Aggressive?

5 What We Learn: The 3 Rs

6 What We Learn: Leadership and Teamwork

7 What We Learn: The EQ Skills

8 What Brings Us Together

9 Let’s Connect

Glossary of Game Terms Used in the Book

References

Index

Endorsement

“For some parents, the world of digital gaming is

frightening and dark, full of unheralded dangers that

threaten the peace and harmony of the home. For others,

it is just another new toy that children play with. Aimed

at such parents, this book tries to answer their questions

about gamers and gaming. This book will also be of

interest to anyone with a curiosity about how people and

games interact in this age of new media. The authors have

managed to summarise the collective experience of game

play and explain its risks and benefits in a way that appeals,

educates and informs.”

Dr. Daniel Fung, Chief, Department of Child and Adolescent

Psychiatry, Institute of Mental Health,

Adjunct Associate Professor, Duke NUS Graduate Medical School and

Nanyang Technological University

The Authors

Angeline Khoo did not grow up playing video games. As a baby boomer, she climbed trees and played Five Stones

and Monopoly in her childhood. She first met the Super Mario Brothers when her two daughters were growing up

in the late 1980s and early 1990s. But it was her research that took her into the world of online games. She has

given numerous talks to parents on Internet and gaming issues and has many publications on these subjects. An

associate professor and a social psychologist, and the principal investigator of a research team by day, she lectures

at the National Institute of Education, Nanyang Technological University, in Singapore. At night, she has many

identities, among which are a night elf druid, a gnome mage and a human paladin.

Matthew J. Hall did grow up playing video games. A member of Generation Y, he first experienced video games on

the Nintendo Entertainment System. Mario as well as early sports games were his favourites. Through the years, he

played many games on the Super Nintendo as well as the PlayStation systems. Later, he went on to computer and

online games where he acquired guild leadership skills in the virtual world that he finds useful in real life. Familiar

with new games in the market, his favourite is World of Warcraft, where he plays a human paladin, a dwarf priest

and a night elf warrior. An undergraduate at the University of Michigan, he is studying to be a teacher in the hope

of enhancing education through technology.


6 4 | G E N E R A L I N T E R E S T

Exploring Feng Shui

Wanyan Shaoyuan

ISBN: 9780071274128 • MHID: 007127412X • 2010 • Softcover • 216pp

Exploring Feng Shui traces the origin and development of the

ancient art of feng shui in China. From basic principles and models

to the more complex concepts and applications, and from the tools

of the trade to formulaic rituals, the writer provides the reader with a

structure for understanding the various tenets of a complicated and an

oft-misunderstood practice that is widely applied, even today, in the

construction and selection of houses and burial plots. The controversy

about whether feng shui should be regarded as a superstition stemming

from folklore and traditional Chinese customs, or a systematic branch of

science, is also discussed.

Written in conversational prose, this beautifully illustrated volume presents

a broad introduction to one of the oldest practices in the country. It is an

indispensable read for all interested in the social study of China.

Exploring Feng Shui is one in a series of three titles. The other books

in the series are Exploring Traditional Marriage Customs in China and

Exploring Traditional Chinese Festivals.

Contents

1 The Origin of Feng Shui

2 Preserving Qi and Storing Wind

3 The “Treasure Place”

4 Approaching the Propitious and Avoiding the Ominous

NEW


G E N E R A L I N T E R E S T | 6 5

Exploring Traditional Chinese Festivals in

China

Gai Guoliang

ISBN: 9780071274111 • MHID: 0071274111 • 2009 • Softcover • 144pp

Exploring Traditional Chinese Festivals in China traces the history

and development of various festivals celebrated in China. Many of these

festivals have evolved into modern variations practiced in parts of China

today. Some of these festivals have developed into popular celebrations

that are not only practiced in China, but also in many Chinese communities

throughout the world.

Drawing from archaeology, historical records, classical literature, and

folklore, this book explores the development of some of these festivals

in primitive to civilized societies, and the beliefs underlying the customs

and taboos revolving around the preparation and celebration of festivals

in China. This book presents readers with insights into the romantic charm

of China’s culture and encourages people of Chinese origin to cherish their

invaluable cultural heritage.

Exploring Traditional Marriage Customs in

China

Wanyan Shaoyuan

ISBN: 9780071274104 • MHID: 0071274103 • 2009 • Softcover • 123pp

Exploring Traditional Marriage Customs in China traces the history

and development of the various ancient marriage customs in China. Many

of these customs have evolved into modern variations practiced in parts

of China today. Drawing from archaeology, historical records, classical

literature, and folklore, this book explores the development of the concept

of marriage in primitive to civilized societies, the beliefs underlying the

customs and taboos revolving around matchmaking, engagement, and

weddings, and the social status of women in ancient China. Written in

conversational prose, this beautifully illustrated volume presents an enticing

introduction to one of the oldest establishments in Chinese history, and is

an indispensable read for all interested in the social study of China.


6 6 | G E N E R A L I N T E R E S T

What Do I Say to My Net-Savvy Kids?

Internet Safety Issues for Parents

Angeline Khoo, Albert Liau and Esther Tan

ISBN: 9780071257237 • MHID: 0071257233 • 2006 • Softcover • 152pp

Parents today have a lot to be concerned about. To add to this list is the

worry of what their children are doing on the Internet. This book highlights

some of the problems, risks and dangers on the Internet. It is not written

with the aim of worrying parents, but to help them communicate better

with their children on Internet safety issues.

It is possible that our Net-savvy children may have more knowledge, but

they may lack wisdom regarding the use of what they have learned. They

may have more experience, but lack the maturity and discernment to make

good decisions. So, parents continue to play an important role in their

children’s upbringing. But this is not an easy role. What parents learned

from their parents about parenting no longer applies in this digital era.

The authors hope that as parents become better acquainted with such

issues as protection of privacy, Internet pornography, chat rooms, cybersex

and sexual predators, and digital gaming and addiction, they can better

converse and discuss these issues with their children. This way, they can

not only offer guidance, but learn from their children.

Changing Landscapes of Singapore

Peggy Teo, Brenda S.A. Yeoh, Ooi Giok Ling and Karen P.Y. Lai

ISBN: 9780071234795 • MHID: 0071234799 • 2004 • Softcover • 240pp

The transformations that have occurred in Singapore’s landscape have been

rapid since independence. Changing Landscapes of Singapore discusses

these changes from the perspective of lived landscapes which have day-today

meanings for Singaporeans. It begins with an exploration of the major

physical changes resulting from rapid urbanisation and industrialisation

and Singapore’s attempt to balance the stresses of physical development

with the needs of a green agenda.


Philosophy

S O C I A L S C I E N C E S | 6 7

Logic

The First Art

Yu Kam Por

ISBN: 9780071256247 • MHID: 0071256245 • 2007 • Softcover • 248pp

This book contains a lot of everyday examples, more than a logic text

usually does. It emphasizes the application of logic, featuring logic as

both an academic and a practical subject. This is a text written in English,

but it is especially suitable for students in Chinese society, as the Chinese

cultural background shapes some of the illustrations and presentation. In

addition to arguments, logic puzzles and other applications of logic are

featured in the text. Diversity of methods is a key characteristic of this

book. Different methods that can be used to solve the same problem

are introduced, and their merits and limitations discussed. It is the aim of

this book to provide readers with training in thinking methods, not just

knowledge of the techniques of logic. This book is also perhaps the first

book ever to make use of Edwards-Venn diagrams to solve problems in

syllogistic logic that have more than three terms.

Meaning of Life

Edited by Julia Tao and Hektor K.T. Yan

ISBN: 9780071248990 • MHID: 0071248994 • 2006 • Softcover • 440pp

This book is an invitation to step outside the flow of life for a time, to

reflect on things normally taken for granted – life and death, love and

sex, morality and religion, art and science – and to gain a degree of

understanding of the full meaning of our humanity.

It is written in a lively, non-technical and discursive style to engage a general

audience that is drawn to philosophy, and to throw light on fundamental

questions of life and how it should be lived.

Dialogues, philosophical stories, thought experiments, illustrations and

literary and dramatic works are employed to make this book a highly

accessible introduction. This way of doing philosophy offers a pleasurable

experience for those who are encountering philosophy seriously for the

first time in their lives.

Primarily written as an undergraduate textbook, Meaning of Life can also

be adopted in secondary schools. It provides lessons in moral reasoning,

conceptual analysis and philosophical evaluation of the good life in both

the West and the East, from Aristotelian and Christian to Confucian and

Daoist traditions.

Meaning of Life shows how philosophy can make a difference to our

understanding of life and meaning, and is an important read in the pursuit

of the good life itself.


6 8 | S O C I A L S C I E N C E S

Philosophy

Twenty Problems in Philosophy

A Brief Introduction to Contemporary Philosophy

Edited by Thomas Ming

ISBN: 9780071252881 • MHID: 0071252886 • 2007 • Softcover • 216pp

Philosophy is a popular and difficult subject. Undergraduates taking

philosophy courses are often at a loss as to how to appreciate the strange

problems they are taught. They either do not see there is a problem or

feel that the problem is utterly trivial. The laymen are also captivated by

the title “philosophy”; but once philosophical problems are systematically

presented to them, they find the technicalities involved obscure, pretentious

and unnecessary.

Twenty Problems in Philosophy is written to introduce reasonably

motivated laymen and university students taking philosophy courses to the

core problems of philosophy. These problems are presented in the way

they are taught in a university, and yet the materials are packaged in a

concise and accessible style. The coverage of this book is so broad that

ten sub-disciplines of the philosophy curriculum are broached. This book

is thus a complete mini-guide to contemporary Western philosophy that is

taught in a tertiary institution.


Political Science

S O C I A L S C I E N C E S | 6 9

Political Science

An Introductory Text

Kripa Sridharan

ISBN: 9780071262279 • MHID: 007126227X • 2008 • Softcover • 208pp

Political Science provides an understanding of the political world that

informs the academic study and practice of politics. The chapters cover

four important sub-fields of political science – political theory, comparative

politics, public administration and international relations – and is written

for students and instructors of the subject as well as the general reader

who takes a lively interest in politics.

Politics and Governance in Singapore

An Introduction

Bilveer Singh

ISBN: 9780071261845 • MHID: 0071261842 • 2007 • Softcover • 240pp

Understanding politics and governance in Singapore is a concern for

everyone who lives in and has a stake in the island republic. This handbook

provides a foundational overview of Singapore’s politics. What makes up

the ‘bones’ of Singapore and how the ‘flesh’ has been added to construct

a Singapore ‘person’ is unravelled by examining historical and structural

dimensions of politics as well as the way politics is conducted in the country.

Key determinants and critical issues facing the famous red dot are analysed

and discussed, including the state of nationhood, the role of civil society

and democracy, and the sustainability of the current modus operandi.

Politics and Governance in Singapore is written in response to the

dearth of a comprehensive and succinct summary of the ins and outs of

Singapore’s politics. With the increasing importance of Singapore studies in

national education, this book is a useful resource for the specialist, student

and any interested member of the Singapore public. Couched in layman’s

language, the book also gives an outsider an easy grasp of Singapore’s

politics, and is a convenient tool to examine the past, present and future

of the Lion City.


7 0 | S O C I A L S C I E N C E S

Sociology


M E D I C A L | 7 1

The Black Book of Clinical Examination

Tey Hong Liang and Erle Lim

ISBN: 9780071268363 • MHID: 0071268367 • 2009 • Softcover • 408pp

NEW

This book takes the medical student through the steps of a basic clinical

examination. The authors, who have many years of experience coaching

candidates for undergraduate and postgraduate examinations, stress the

significance of important steps and relevant signs, highlight common

errors, and provide useful advice to guide the student through the morass

of information that is apt to trap the unguided. The book also takes

the student through typical exam cases, providing answers to ‘favourite

examiners’ questions’ and insights into the examiners’ perspective.

Features

u Full-colour illustrations

u Mnemonic aids scattered throughout the book

Contents

Foreword

Preface

Acknowledgements

About the Authors

1 General Approach

2 Respiratory System

3 Abdomen

4 Neurology

5 Cardiovascular System

6 Dermatology

7 Rheumatology

8 Endocrinology

9 Ophthalmology

10 Clinical Signs and Spot Diagnoses

Index

The Authors

Tey Hong Liang passed the examinations for the membership of the Royal College of Physicians (UK), Graduate

Diploma in Geriatric Medicine (Singapore), and the United States Medical Licensing Examinations in 2006, and

completed his Advanced Specialist Training in Dermatology at the National Skin Centre (Singapore) in 2009.

Erle Lim obtained his Master’s degree in Medicine (Internal Medicine) in 1997 and has been mentoring candidates

through the MRCP, M Med (Int Med) and MBBS, ever since. He was accredited in neurology in 2000 and now

sits on the specialist training committee for neurology in Singapore. He completed his fellowship in movement

disorders at the Mount Sinai School of Medicine in New York, and is now a tenured associate professor of medicine

at the National University of Singapore, where he also serves as an assistant dean of education (clinical, admissions

and student affairs). He was awarded the faculty Teaching Excellence Award in 2005/6 and 2006/7, the university’s

annual Teaching Excellence Award in 2006/7 and the Outstanding Educator Award in 2008. He is also currently a

fellow of the Royal College of Physicians (UK).


7 2 | M E D I C A L

Medico-Legal and Ethical Issues in Eye Care

Case Senarios for Optometrists, Opticians,

Ophthalmologists and Family Physicians

Catherine Tay and Kah Guan Au Eong

ISBN: 9780071269940 • MHID: 0071269940 • 2010 • Softcover • 248pp

This book presents practical and realistic case scenarios commonly

encountered in the practice of eye care by optometrists, opticians and

ophthalmologists, as well as by family physicians. The lawyer-eye specialist

team has used a novel question-and-answer format, with a special emphasis

on problem-solving, to make learning about medico-legal and ethical

principles effortless and interesting. “Take-home Messages” crystallise

the key points discussed. Eye care professionals working in optical outlets,

medical clinics and hospital departments can easily relate to the scenarios

presented. This book will also be of interest to optometry students, medical

students, postgraduate ophthalmology students, law students, attorneys,

patients and the general reader who may wish to know his medico-legal

rights.

Features

u Interesting presentation through a case scenario-based question-andanswer

format.

u “Take-home Messages” crystallizes the key points discussed in the

case scenarios.

Contents

Foreword I

Foreword II

Foreword III

Foreword IV

Foreword V

Foreword VI

Foreword VII

Preface

Part I Introduction to Law and

Ethics

1 The Legal System

2 Torts

3 Medical Negligence

4 Informed Consent

5 Medical Confidentiality

6 Contract Law

7 Sale of Goods and Unfair

Practices

8 Ethics

9 New Legal Developments in

Optometry and Opticianry

Part II Case Scenarios

Appendix A The Declaration of

Helsinki

Appendix B The Belmont Report

1979 (USA)

Appendix C Optometrists and

Opticians Act

NEW

Endorsement

“This book on medico-legal and

ethical issues confronting eye care

professionals is a must-read for

anyone in active clinical practice. The

authors are superbly well-qualified in

their fields, and address a wide variety

of practical issues that confront all of

us engaged in teaching, performing

research and taking care of patients

with eye diseases.”

Professor Julia A Haller

Wills Eye Institute, Philadelphia, USA

The Authors

Catherine Tay is an associate professor lecturing law at the NUS Business School, National University of Singapore

(NUS). She also supervises year 4 medical students at the Yong Loo Lin School of Medicine, NUS, in medico-legal

and business issues in their electives. Professor Tay is an advocate and solicitor of the Supreme Court of Singapore,

and a barrister-at-law (of Lincoln’s Inn, United Kingdom). She is the author of 30 law books, including books on

medical negligence and other medico-legal and ethical issues.

Kah Guan Au Eong is Medical Director and a senior consultant in ophthalmology at the Singapore International

Eye Cataract Retina Centre, Mount Elizabeth Medical Centre, as well as an adjunct associate professor in the

Department of Ophthalmology, Yong Loo Lin School of Medicine, NUS. Professor Au Eong is a clinician-scientist

active in teaching, research and innovation in many areas of ophthalmology and primary eye care. He is the

author of more than 20 books and book chapters, and more than 186 scientific articles in local and international

journals.


M E D I C A L | 7 3

Medico-Legal Issues in Emergency Medicine

and Family Practice

Case Scenarios

Catherine Tay and Shirley Ooi

ISBN: 9780071265539 • MHID: 0071265538 • 2008 • Softcover • 165pp

This book presents practical and realistic case scenarios commonly faced

in the Emergency Department and in general practice. The lawyer–

emergency physician team has used a novel question-and-answer format

to make learning medico-legal principles fun and effortless. “Take-home

Messages” crystallize the key points discussed, and problem-solving skills

are emphasized. Doctors working in the Emergency Department or any

acute admission hospital ward as well as office-based practitoners can

easily relate to the scenarios presented. This book will also be of interest to

medical students, nurses, attorneys, patients and the general reader who

may want to know their medico-legal and ethical rights.

Features

u Interesting presentation through a scenario-based question-andanswer

format.

u “Take-home Messages” crystallize the key points discussed in the case

scenarios.

Managing Radiation Safety

Guide for Radiation Protection Officers

Edited by Ismail Bahari and Mohd. Yusof Mohd. Ali

ISBN: 9789833850082 • MHID: 9833850081 • 2007 • Softcover • 268pp

Managing Radiation Safety is the second edition of Guide Notes for

Radiation Protection Officers. The authors have updated the content

of the first edition to meet current needs and development in radiation

safety management. In addition, the authors have introduced the concept

of managing radiation safety as a system, reflecting the shift in radiation

safety management from a reliance on inefficient, ad hoc procedures to a

more systematic and holistic approach based on self-regulation. This book

helps readers embrace this trend by providing detailed guidelines that can

be followed in normal and emergency situations and detailed descriptions

of the necessary arrangements required to manage radiation hazards in a

range of working scenarios.


7 4 | M E D I C A L

Manual of Anaesthesia

C.Y. Lee

ISBN: 9780071248075 • MHID: 0071248072 • 2006 • Softcover • 912pp

Manual of Anaesthesia is a concise and practical guide, and a source

of quick reference which outlines a systematic approach to anaesthetic

practice. Even though the emphasis of the book is on clear and practical

advice on various aspects of anaesthesia, some essential background

knowledge is provided for better understanding of each topic.

The Asian Skin

A Reference Colour Atlas of Dermatology

Edited by Goh Chee Leok, Chua Sze Hon and Ng See Ket

ISBN: 9780071241199 • MHID: 0071241191 • 2005 • Softcover • 326pp

This comprehensive atlas of dermatology contains more than 1,000

high-quality clinical photographs on dermatoses affecting the Asian skin.

Conditions unique to Asians such as naevus of Ota, Hori’s naevus, Ofulgi’s

disease, progressive macular confluent hypomelanosis and reticulate

acropigmentation of Kitamura as well as conditions with a geographically

Asian bias such as chronic arsenic poisoning and cutaneous meloidosis are

well illustrated in this atlas. This compilation will undoubtedly serve as a

valuable reference atlas and an essential companion to any dermatology

textbook for all dermatologists managing patients of Asian descent.

Guide to the Essentials in Emergency

Medicine

Edited by Shirley Ooi and Peter Manning

ISBN: 9780071226318 • MHID: 0071226311 • 2004 • Softcover • 648pp

This portable guide emphasizes practical management of the most

life-threatening and common conditions encountered by emergency

physicians. It aims to offer a balanced viewpoint advocating the tenets of

evidence-based medicine. Clinical descriptions are kept concise. Problems

are presented using a symptom-based approach with the management

based on the principles of emergency medicine.


C H E M I S T R Y | 7 5

FORTHCOMING

Organic Chemistry

A Brief Course

Robert C. Atkins, James Madison University

Francis A. Carey, University of VA-Charlottesville

Chi-Wi Ong, National Sun Yat-Sen University

ISBN: 9780071311175 • MHID: 0071311173 • 2011 (Dec 2010) • 592pp (estimated)

(Details unavailable at press time)


7 6 | T I T L E / A U T H O R I N D E X

Business & Economics

Accounting & Taxation

Advanced Financial Accounting, Tan................................... 3

Auditing and Assurance Services in Malaysia, 3e, Messier... 5

Consolidated Financial Statements, 2e, Ng......................... 2

Consolidated Financial Statements (Malaysia), Ng............... 6

Financial Accounting, 2e, Arshad........................................ 6

Financial Reporting Standards for Malaysia, 2e, Lazar......... 4

Intermediate Financial Reporting, Lau................................. 3

Introduction to Financial Accounting in Hong Kong,

Thomas........................................................................ 5

Principles of Accounting, 19e, Wild.................................... 4

Principles of Financial Accounting, 19e, Wild...................... 4

Business & Economics

Economics

The Chinese Economy, Fang............................................... 8

Principles of Economics, Frank............................................ 7

Business & Economics

Ethics

Ethics and Social Responsibility, Chan................................. 9

Business & Economics

Finance & Investment

Business Mathematics, Ibrahim......................................... 10

Capital Markets in Malaysia, Ariff..................................... 11

Financial Derivatives, Bacha.............................................. 12

Financial Management, Ross............................................ 12

Financial Management for Beginners, 2e, Samad.............. 11

Financial Mathematics for Actuaries, Tse........................... 10

Financial Planning and Wealth Management, Cheng........ 10

Business & Economics

Law

Introduction to Business Law in Singapore, 4e,

Chandran................................................................... 13

Malaysian Industrial Relations and Employment Law, 6e,

Aminuddin................................................................. 13

Business & Economics

Marketing & Management

Business is People, Matsushita.......................................... 17

Business Journey to the East, Wee.................................... 20

Business Marketing, Lau................................................... 22

Business Modeling with Spreadsheets, Leong................... 20

Events Management, McCartney...................................... 19

Flying High in a Competitive Industry, Revised Edition,

Heracleous................................................................. 21

Game Embedded Strategy, McNutt................................... 19

Importing and Exporting, Iopollo...................................... 21

Leadership in Asia, Ulrich.................................................. 16

Management, 11e, Weilrich............................................. 24

Marketing in Asia, Kerin................................................... 14

Strategies for Effective Cross-Cultural Negotiation, Tan..... 24

Think ASEAN! Kotler........................................................ 22

The China Casebook, Vanhonacker.................................. 23

The Ghosn Factor, Rivas-Micoud....................................... 23

The Hong Kong Economy, Li............................................. 23

The McGraw-Hill Professional Education Bilingual

Editions

English-Traditional Chinese

Dealing with Difficult People............................................ 25

Finance for Nonfinancial Managers................................... 25

Getting Organized at Work.............................................. 25

The Handbook for Leaders............................................... 25

How to Be a Great Coach................................................. 25

How to Manage Performance........................................... 25

How to Motivate Every Employee..................................... 25

Leadership When the Heat’s On........................................ 25

The Lombardi Rules.......................................................... 25

Making Teams Work......................................................... 25

Managing in Times of Change.......................................... 25

Networking for Career Success......................................... 25

The New Manager’s Handbook......................................... 25

Persuasive Proposals and Presentations............................. 25

The Powell Principles........................................................ 25

Project Management........................................................ 25

The Sales Success Handbook............................................ 25

Six Sigma for Managers.................................................... 25

Why Customers Don’t Do What You Want Them to Do.... 25

English-Simplified Chinese

Dealing with Difficult People............................................ 26

Finance for Nonfinancial Managers................................... 26

How to Manage Performance........................................... 26

How to Motivate Every Employee..................................... 26

Making Teams Work......................................................... 26

English-Japanese

Computer Security........................................................... 26

Dealing with Difficult People............................................ 26

Finance for Nonfinancial Managers................................... 26

How to Manage Performance........................................... 26

How to Motivate Every Employee..................................... 26

The New Manager’s Handbook......................................... 26

The Sales Success Handbook............................................ 26

The Welch Way................................................................ 26

Bahasa Malaysia Edition

Bagaimana Memotivasikan Setiap Pekerja........................ 26

Menghadapi Orang Bermasalah....................................... 26

Panduan Pemimpin.......................................................... 26

Panduan Pengurus Baru................................................... 26

Business & Economics

Operations Management

Operations Management, Stevenson................................ 27


T I T L E / A U T H O R I N D E X | 7 7

Education

Counselling

Counselling Cases, Kwok................................................. 29

Counselling in Schools, Tan.............................................. 29

Education

Critical Thinking

Critical Thinking, Fong...................................................... 31

Engaging Films and Music Videos in Critical Thinking,

Tan............................................................................ 30

Teaching Strategies that Promote Thinking, Ong............... 30

Thinking About Thinking, Ee............................................ 31

Education

Curriculum & Instruction

Computer Education for Classroom Teaching, Chan.......... 33

E-Learning in China Universities, Wu................................ 32

Educating Learners with Diverse Abilities, Lim................... 33

Exploring Disability in Singapore, Lim................................ 32

Education

Development Reading/Writing

Effective College Reading, Lee.......................................... 34

Effective College Writing, 2e, Lee..................................... 35

Education

Educational Psychology

Enhancing Cognitive Functions, Tan.................................. 36

Mediated Learning Experience with Children, Seng.......... 36

Teaching Large Classes, Cherian....................................... 36

Eduation

English Language Teaching

English in Singapore: Phonetic Research on a Corpus,

Deterding................................................................... 37

English in Singapore: Research on Grammar, Deterding.... 37

English Language Myths, Brown....................................... 37

Learning English for Social Purposes, Ting......................... 41

Sounds, Symbols and Spellings, Brown............................. 41

NIE English Language and Literature Series

Autonomy in Language Learning, Chia............................. 39

English Grammar FAQs, Leong......................................... 38

Phonics and Beginning Reading, Jones............................. 39

Reel World Learning, Choo............................................... 38

Task Design, Implementation and Assessment,

Towndrow................................................................. 40

Teaching Expository Writing, Chandrasegaran................... 39

Education

Mathematics Education

Basic Calculus for Science and Engineering, Smith............ 43

Classroom Assessment in Mathematics Education, Idris.... 43

Differential Equations, Ang............................................... 43

Teaching Primary School Mathematics, Lee....................... 42

Teaching Secondary School Mathematics, Lee................... 42

Education

Philosophy of Education

I Believe I Can Fly, Koh...................................................... 44

To Empower, Be Empowered, Yeap................................... 44

Education

Technology in Education

Webquest, Lee................................................................. 45

Education

Physical Education

An Eye on the Youth Olympic Games 2010, Aplin............ 46

Understanding Biomechanics for Physical Education and

Sports, Koh................................................................ 46

Education

Science Education

Word Juxtapoz Puzzles, Subramaniam.............................. 47

Computer Science

C Programming, 2e, Tan................................................... 50

Computer Architecture, McLoughlin................................. 50

Introduction to Database Systems, Bressan....................... 51

Introduction to the Design and Analysis of Algorithms,

Lee............................................................................. 51

Object-Oriented Technology, 2e, Tsang............................. 48

Structuring Data and Building Algorithms,

Updated Edition, Chai................................................ 49

Engineering

An Introduction to the Finite Element Method, Kuntjoro... 61

Building Quantities, Revised Edition, Teo........................... 60

CEMS Part I Reviewed, Teo............................................... 60

Engineering Mechanics: Dynamics, in SI Units, Plesha....... 56

Engineering Mechanics: Statics, in SI Units, Plesha............ 56

Fluid Mechanics, 2e in SI Units, Çengel............................. 52

Foundations of Materials Science and Engineering,

5e in SI Units, Smith................................................... 53

Fundamentals of Thermal-Fluid Sciences, 3e in SI Units,

Çengel....................................................................... 61

Heat and Mass Transfer, 4e in SI Units, Çengel.................. 57

Introduction to Chemical Engineering Thermodynamics,

7e in SI Units, Smith................................................... 54

Kinematics and Dynamics of Machinery, Norton............... 59

Mechanics for Engineers: Dynamics, Beer......................... 62

Mechanics for Engineers: Statics, Beer.............................. 62

Mechanics of Materials, 5e in SI Units, Beer...................... 59

Shigley’s Mechanical Engineering Design, 9e in SI Units,

Budynas..................................................................... 58

Thermodynamics, 7e in SI Units, Çengel........................... 57

Vector Mechanics for Engineers: Dynamics, 9e in SI Units,

Beer........................................................................... 55

Vector Mechanics for Engineers: Statics, 9e in SI Units,

Beer........................................................................... 55

General Interest

Changing Landscapes of Singapore, Teo........................... 66

Exploring Feng Shui, Shaoyuan......................................... 64

Exploring Traditional Chinese Festivals in China,

Guoliang.................................................................... 65

Exploring Traditional Marriage Customs in China,

Shaoyuan................................................................... 65

Welcome to Our World, Khoo.......................................... 63

What Do I Say to My Net-Savvy Kids, Khoo....................... 66


7 8 | T I T L E / A U T H O R I N D E X

Social Sciences

Philosophy

Logic, Yu.......................................................................... 67

Meaning of Life, Tao......................................................... 67

Twenty Problems in Philosophy, Ming............................... 68

SOCIAL SCIENCES

Political Science

Political Science, Sridharan............................................... 69

Politics and Governance in Singapore, Singh..................... 69

Social Sciences

Sociology

Japan and Singapore, Tsu................................................. 70

Revisiting Sociology, Ho.................................................... 70

Medical

Guide to the Essentials in Emergency Medicine, Ooi......... 74

Medico-Legal and Ethical Issues in Eye Care, Tay............... 72

Medico-Legal Issues in Emergency Medicine and Family

Practice, Tay............................................................... 73

Managing Radiation Safety, Bahari................................... 73

Manual of Anesthesia, Lee............................................... 74

The Asian Skin, Goh......................................................... 74

The Black Book of Clinical Examination, Tey...................... 71

Chemistry

Organic Chemistry, Atkins................................................ 75


O R D E R F O R M | 7 9

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