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BUSINESS & ECONOMICS

Accounting & Taxation .......................................................2

Economics .......................................................................12

Ethics ...............................................................................14

Finance & Investment .......................................................15

Law .................................................................................20

Marketing & Management ...............................................21

Operations Management .................................................35

COMPUTER SCIENCE ..................................................38

EDUCATION

Business Communication .................................................45

Counselling ......................................................................45

Critical Thinking ...............................................................46

Curriculum & Instruction ..................................................48

Development Reading & Writing ......................................50

Educational Psychology ....................................................51

English Language Teaching ..............................................53

Mathematics Education ....................................................59

Philosophy of Education ...................................................60

Physical Education ............................................................61

Science Education ............................................................62

Technology in Education ..................................................62

ENGINEERING ..............................................................63

GENERAL INTEREST ....................................................81

MEDICAL.......................................................................84

SOCIAL SCIENCES

Philosophy .......................................................................89

Political Science ................................................................91

Sociology .........................................................................92

TITLE INDEX .................................................................93


2 | BUSINESS & ECONOMICS

Consolidated Financial Statements

2nd Edition

Ng Eng Juan

ISBN 9780071312912 • MHID 0071312919 • 2011 • Softcover • 592pp

Consolidated Financial Statements (Singapore) is a comprehensive guide

to the preparation of consolidated financial statements in Singapore. It

discusses consolidated financial statements in the context of the Singapore

statutes and the Financial Reporting Standards (FRS) issued by the

Accounting Standards Council that are effective as at 1 July 2009. In this

second edition, the book has been updated for the new requirements of

two new FRS, namely FRS 27 (2009) Consolidated and Separate Financial

Statements and FRS 103 (2009) Business Combinations. The chapter

arrangement in this second edition is the same as that in the first edition,

except for the inclusion of the sections on Joint Ventures in Chapters 6 and

7.

This book is written based on many years of teaching, research and practical

experience. It adopts a professional approach and is presented in a stepby-step,

easy-to-understand style. It contains more than 80 illustrative

examples and numerous problems for self-study.

Topics covered include:

Consolidated balance sheets (also referred to as consolidated

statements of financial position), consolidated statement of

comprehensive income, consolidated statement of changes in equity

and consolidated statement of cash flows

Changes in shareholding interests

Complex group structure

Investment in associates

Investment in joint ventures

Foreign subsidiaries, associates and joint ventures

Consolidation theory

Merger accounting

NEW

Contents

Preface to the Second Edition

Preface to the First Edition

About the Author

Table of Statutes, Accounting

Institutions and Accounting Standards

1 Introduction

2 Consolidation at the Date of

Acquisition

3 Consolidation Subsequent to the

Date of Acquisition

4 Changes in Shareholding Interest

and Other Specific Issues

5 Complex Group Structure

6 Associates and Joint Ventures

7 Foreign Subsidiaries, Associates

and Joint Ventures

8 Consolidated Statement of Cash

Flows

9 Consolidated Statement of

Changes in Equity

10 Further Issues

Index

The Author

Ng Eng Juan is an associate professor in the Nanyang Business School of Nanyang Technological University. He teaches

financial accounting in MBA and B Acc programmes, and has won several teaching awards over the years. Professor Ng is

also actively involved in the accounting profession, serving as external examiner/advisor to accounting professional/degree

programmes and conducting regular professional development programmes. He has authored several highly regarded

professional accounting books including Consolidated Accounts (Singapore), Cash Flow Statements, Singapore GAAP, and A

Practical Guide to Financial Reporting Standards (Singapore).


BUSINESS & ECONOMICS | 3

Financial Accounting

Information for Decisions

John J Wild and Winston Kwok

ISBN 9780071288972 • MHID 007128897X • 2011 • Softcover • 664pp

Financial Accounting: Information for Decisions provides leading

accounting content that engages and motivates students. It helps students

to develop good decision-making habits as they prepare, analyze, and apply

accounting information. It also includes the current financial reports of

Nestle, Kraft Foods, and Adidas to further reinforce real-world relevance of

accounting concepts.

Key Features

A unique pedagogical framework that gives insight into every aspect of

business decision making.

The Conceptual/Analytical/Procedural (CAP) Model that allows

instructors to easily customize their courses

Chapter-opening stories featuring successful entrepreneurs

A focus on International Financial Reporting Standards (IFRS) and

IFRS-reporting companies

Marginal hints, notes and global examples

Comprehensive end-of-chapter questions, exercises and problems

Contents

1 Introducing Accounting in Business

2 Analyzing and Recording Transactions

3 Adjusting Accounts and Preparing Financial Statements

4 Reporting and Analyzing Merchandising Operations

5 Reporting and Analyzing Inventories

6 Reporting and Analyzing Cash and Internal Controls

7 Reporting and Analyzing Receivables

8 Reporting and Analyzing Long-Term Assets

9 Reporting and Analyzing Current Liabilities

10 Reporting and Analyzing Long-Term Liabilities

11 Reporting and Analyzing Equity

12 Reporting and Analyzing Cash Flows

13 Analyzing and Interpreting Financial Statements

Appendix A Financial Statement Information

Appendix B Time Value of Money B-1

Glossary

Credits

Index

Chart of Accounts

NEW

The Authors

John J. Wild is a professor of accounting and the Robert and Monica Beyer Distinguished Professor at the University of

Wisconsin at Madison. He previously held appointments at Michigan State University and the University of Manchester in

England. He received his BBA, MS, and PhD from the University of Wisconsin.

Winston Kwok is a senior lecturer in the Department of Accounting at the National University of Singapore Business School.

He received his MBA and PhD from the Richard Ivey School of Business, University of Western Ontario.


4 | BUSINESS & ECONOMICS

Financial Accounting

Including International Financial Reporting Standards

(IFRS)

Jan R. Williams, Susan F. Haka, Mark S. Bettner, Joseph V. Carcello, Nelson C.Y.

Lam and Peter T.Y. Lau

ISBN 9780071288965 • MHID 0071288961 • 2011• Softcover • 816pp

While many texts are characterized as having either a “user” approach or

a “preparer” approach, Financial Accounting: Including International

Financial Reporting Standards is written for faculty who want to strike

a balance between these approaches. Business majors will find relevance

in the “Ethics, Fraud & Corporate Governance,” “Your Turn” and “Case in

Point” boxes throughout the chapters while accounting majors will receive

a firm grounding in accounting basics that will prepare them for their

intermediate course.

In addition, the textbook incorporates examples, case studies, and questions

drawn from Asian contexts and practices. Combined with robust endof-chapter

exercises and exciting interactive supplementary materials,

Financial Accounting: Including International Financial Reporting

Standards is absolutely relevant and essential for instructors and students

in the region.

NEW

Key Features

Focus on International Financial Reporting Standards (IFRS) and IFRS reporting companies.

IFRS terms are used in chapter text, ratio analysis, cases and end-of-chapter problems and exercises.

Financial statements are in accordance to presentation format in IFRS.

Discussion about the different accounting treatments between IFRS and U.S GAAP for topics such as

choices of inventory valuation method, classification of PPE and intangible assets and the application of

the lower-of-cost-and-net-realizable-value rule.

End-of-chapter materials and cases include other IFRS reporting companies around the world.

Actual company cases opening every chapter, which ground the theme of that chapter in a real-life example;

e.g. adidas AG, Philips, and Sinopec. .

Color-coded Accounting Cycle – Students often struggle when learning to record transactions. To help with

this challenging topic (starting in chapter three), the authors have broken the process down into four easy

steps that are uniform, color-coded, and tied to the accounting equation. Step 1: Analysis—which accounts

were recorded with an increase or decrease. Step 2: Debit/Credit rules—this helps students remember whether

the account should be debited or credited. Step 3: The Journal Entry is shown to illustrate what has happened

in the 2 previous steps. Step 4: The ledger T-accounts are shown.

Ethics, Fraud & Corporate Governance – Boxed examples on Ethics, Fraud & Corporate Governance appear

throughout the book, highlighting the importance of these topics in business today. The EOC material

also includes cases on these topics (specifically marked with an icon) to alert students to dilemmas they will

encounter in the real world.

End-of-Chapter Material

TWO sets of Problems, a full set of Exercises, and a full set of Brief Exercises in EACH chapter provide

plenty of opportunities for students to practice the concepts they’ve learned in each chapter.

Defined Key Terms and Self-Test Questions review and reinforce chapter material.

Demonstration Problems and their solutions allow students to test their knowledge of key points in the

chapters.

Critical Thinking Cases and Problems put students’ analytical skills to the test by having them think

critically about key concepts from the chapter and apply them to business decisions.

Ethics Cases challenge students to explore the impact of decisions made in business.


BUSINESS & ECONOMICS | 5

Comprehensive Problems Give Students “The Big Picture” – These problems which occurs every three to

six chapters, challenge students by incorporating all the skill sets they have learned in the previous chapters

into one inclusive “case-exercise.” This distinctive feature not found in most texts allows students to identify

the strengths and realize where they might need to brush up. Clearly, students also find these very helpful in

studying for exams.

Contents

1 Accounting: Information for Decision Making

2 Basic Financial Statements

3 The Accounting Cycle: Capturing Economic Events

4 The Accounting Cycle: Accruals and Deferrals

5 The Accounting Cycle: Reporting Financial Results

Comprehensive Problem 1: Susquehanna Equipment

Rentals

6 Merchandising Activities

7 Financial Assets

8 Inventories and the Cost of Goods Sold

Comprehensive Problem 2: Guitar Universe Company

9 Property, Plant, and Equipment, Intangible Assets and

Natural Resources

10 Liabilities

11 Shareholders' Equity: Capital

Comprehensive Problem 3: McMinn Retail Limited

12 Profit and Changes in Retained Earnings

13 Statement of Cash Flows

14 Financial Statement Analysis

Comprehensive Problem 4: Adidas AG, Herzogenaurach

15 Global Business and Accounting

Appendix A: Adidas AG, Herzogenaurach 2009 Consolidated

Group Financial Statements (IFRS) and Additional

Information

Appendix B: The Time Value of Money: Future Amounts and

Present Values

Index

The Authors

Jan R. Williams is Dean of the College of Business Administration and the Stokely Foundation Leadership Chair at the

University of Tennessee, where he has been a faculty member since 1977. He received a BS degree from George Peabody

College, an MBA from Baylor University, and a PhD from the University of Arkansas. He previously served on the faculties

at the University of Georgia and Texas Tech University. A CPA in Tennessee and Arkansas, Dr. Williams is also the coauthor

of three books and has published over 70 articles on issues of corporate financial reporting and accounting education.

Susan F. Haka is the Ernst & Young Professor of Accounting in the Department of Accounting and Information Systems at

Michigan State University. Dr. Haka received her PhD from the University of Kansas and a master’s degree in accounting

from the University of Illinois. She is the 2008–09 president of the American Accounting Association and has previously

served as vice president of finance, director of the Doctoral Consortium, and president of the Management Accounting

Section.

Mark S. Bettner is the Christian R. Lindback Chair of Accounting & Financial Management at Bucknell University. Dr. Bettner

received his PhD in business administration from Texas Tech University and his MS in accounting from Virginia Tech

University. He has received numerous teaching and research awards in addition to his work on Financial Accounting and

Financial & Managerial Accounting.

Joseph V. Carcello is the Ernst & Young Professor in the Department of Accounting and Information Management at the

University of Tennessee. He also is the cofounder and director of research for UT’s Corporate Governance Center. Dr.

Carcello received his PhD from Georgia State University, his MAcc from the University of Georgia, and his BS from the

State University of New York College at Plattsburgh. Dr. Carcello is currently the author or coauthor of four books, more

than 50 journal articles, and two monographs.

Nelson C. Y. Lam is a practicing CPA with his own professional accounting and consulting firms, and Vice-Chairman at

Accounting Development Foundation Limited. He also serves as Visiting Associate Professor at United International

College of the Beijing Normal University and the Hong Kong Baptist University, and as Independent Non-executive

Director of China Resources Cement Holdings Limited, a publicly-listed entity.

Peter T. Y. Lau is Associate Dean of the School of Business and BBA Program Director at the Hong Kong Baptist University,

where he has been a faculty member since 1987. He is Independent Non-executive Director of a Hong Kong-listed

company. He received a Bachelor of Commerce (summa cum laude) in accounting from Saint Mary’s University, an MBA

from Dalhousie University, and a PhD in accounting from the Chinese University of Hong Kong.


6 | BUSINESS & ECONOMICS


Taxation in Singapore

Simon Poh

ISBN 9780071078764 • MHID 0071078762 • 2011 • Softcover • 424pp

This book is intended for candidates taking professional examinations

in Singapore taxation, as well as full-time undergraduate students taking

Singapore income tax courses in local universities and other tertiary

institutions. Lecturers may adopt it as the main text of a one-semester

course on basic taxation in Singapore.

It is also suitable for those who have little or no knowledge in Singapore

taxation, as it attempts to explain the tax laws in simple language. The depth

of coverage is sufficient to enable readers to build a strong foundation in

Singapore taxation, including preparation of both corporate and individual

tax computations.

Features

Detailed coverage of main tax topics, including capital allowances,

tax deductions and taxation of foreign income, non-residents and

companies

Clear learning objectives set out at the beginning of each chapter

In-depth review questions at the end of each chapter to test the

readers’ grasp of Singapore taxation

Up-to-date information on tax laws, regulations and practice to equip

readers with sufficient knowledge on tax compliance and basic tax

planning topics and concepts

Inclusion of extracts of the Singapore Income Tax Act and the Goods

and Services Tax Act as a convenient and easy reference to readers,

which are often referred to in practice and in examinations

Contents

Preface

About the Author

1. Introduction to Singapore Tax

2. Concept of Income

3. Tax Deductions

4. Capital Allowances

5. Taxation of Companies

6. Taxation of Individuals

7. Taxation of Partnerships

8. Taxation of Non-residents

9. Taxation of Foreign Income

10. Goods and Services Tax

NEW

Extracts of Income Tax Act

Part I, Section 2: Interpretation

Part III, Section 10: Charge of income tax

Part IV, Section 13: Exempt income

Part V, Section 14: Deductions allowed

Part V, Section 15: Deductions not allowed

Part VI, Sections 16-24: Capital allowances

Part X, Section 39: Relief and deduction for resident

individual and Hindu joint family

Part XII, Section 45: Withholding of tax in respect of

interest paid to non-resident persons

Sixth Schedule, Sections 19(2) and 106(3): Number of

years of working life of asset

Index

The Author

Simon Poh is currently the Tax Director of a tax consultancy firm. Concurrently, he is also an Associate Professor (Adjunct)

at the National University of Singapore (NUS) Business School where he teaches taxation and advanced taxation courses.

A distinguished tax practitioner both in Singapore and the region, Simon has more than 24 years of experience in tax

compliance and tax advisory work in the areas of corporate tax, individual income tax, and goods and services tax. This

includes nine years of experience with the Inland Revenue Authority of Singapore, three years with reputable regional

multinational corporations and 10 years with top international accounting firms.


BUSINESS & ECONOMICS | 7

FORTHCOMING

Intermediate Accounting

J. David Spiceland, James Sepe, Mark Nelson, Pearl Tan

(Singapore Management University), Bernaldine Low

(Singapore Management University) and Chng Chee Keong

ISBN 9780071324489 • MHID 0071324488 • 2012

• Softcover

The International Financial Reporting Standards

(IFRS) play a very significant role in financial reporting

in the global community. The International Accounting

Standards Board (IASB) has become the major global

accounting standard setter outside of the United States.

More than 100 countries now require or permit the use

of International Financial Reporting Standards (IFRS)

or are converging with the IASB’s standards

This IFRS adaptation of the original edition of

Spiceland, Sepe and Nelson Intermediate Accounting

will retain the strengths of the original textbook but

will Asian-ise the context and content of the textbook

so that faculties and students in Asia will be able to

learn the IFRS content and enjoy the book’s engaging

style. The Asian adaptation will present:

Challenging technical content written in the

original text’s relaxed, conversational writing style

Real-life cases using examples from financial

statements of global companies

Decision-maker’s perspective to financial

reporting, emphasizing professional judgments

and critical thinking skills

Current and up-to-date coverage of IFRS

End-of-chapter materials that are customized to

IFRS requirements

FORTHCOMING

Managerial Accounting

Ray H. Garrison, Eric Noreen, Peter Brewer,

Cheng Nam Seng (Singapore Management University) and

Katherine Yuen (Singapore Management University)

ISBN 9780071088015 • MHID 0071088016 • 2012

• Softcover

The original edition of Managerial Accounting

written by Ray Garrison, Eric Noreen and Peter

Brewer, identifies the three functions managers must

perform within their organizations—plan operations,

control activities, and make decisions—and explains

what accounting information is necessary for these

functions, how to collect it, and how to interpret it.

Garrison’s is known for its accuracy and rigor. This

Asian adaptation will retain all the bestselling features

of this long-term best-seller, with context, examples

and illustrations being Asian-ise as well as the inclusion

of more rigorous exercises and problems.


8 | BUSINESS & ECONOMICS


Advanced Financial Accounting

An IAS and IFRS Approach (Updated Edition)

Pearl Tan Hock Neo and Peter Lee Lip Nyean

ISBN 9780071269339 • MHID 0071269339 • 2009 • Softcover • 672pp

This book covers advanced level topics in financial reporting within the

International Accounting Standards (IAS) and International Financial

Reporting Standards (IFRS) reporting framework. While the book is aimed

at advanced level accounting degree students in tertiary institutions, it is a

useful primer for practitioners who wish to reinforce their knowledge of

rapidly changing accounting standards.

Features

Includes the most recent amendments to existing standards such as the

revised IFRS 3 (2008) and revised IAS 27 (2008).

Application of the three “Cs” of sound accounting pedagogy:

Concepts: Principles-based to enhance students’ conceptual

understanding of the underlying rationale of accounting

requirements.

Context: Emphasizes the importance of understanding the

economics of and motivations for the specific transactions that are

the subject of accounting rules.

Competencies: Focuses on the requirements of accounting standards

within the IAS and IFRS reporting framework and provides indepth

coverage of how to apply them to complex settings.

Rigorous and comprehensive illustrations, explanations and problem

sets aimed at achieving high standards of professional competencies

demanded by accountancy bodies worldwide.

Intermediate Financial Reporting

An IFRS Perspective

Peter Lau and Nelson Lam

ISBN 9780071274241 • MHID 0071274243 • 2009 • Softcover • 912pp

Intermediate Financial Reporting explains the financial reporting concepts,

accounting treatments and requirements, and preparation and presentation

of financial statements encountered at the corporate or individual entity

level by using the most updated international financial reporting standards

(IFRSs). This book also contains several illustrative examples and real-life

cases to help readers digest and understand the IFRS. The real-life cases are

sourced from those countries and places that have adopted or permitted the

use of IFRS, including Australia, China, Finland, France, Germany, Hong

Kong, Italy, the Netherlands, Singapore, the United Kingdom and some

emerging markets such as the Russian Federation.


BUSINESS & ECONOMICS | 9

Principles of Accounting

19th Edition

John J. Wild, Ken W. Shaw and Barbara Chiappetta

Contributing Author: Patrick Ng

ISBN 9780071282833 • MHID 0071282831• 2009 • Softcover • 1240pp

The 19th edition of Principles of Accounting includes a new appendix

(Appendix C) that makes a comparison between the International Financial

Reporting Standards (IFRSs) adopted in most Asian countries and the

Generally Accepted Accounting Principles (GAAP) used in the United

States. Currently there are differences between IFRSs and GAAP in areas

such as accounting definitions, terminologies, interpretations, and the

format and content of financial statements. Appendix C has been written

so that lecturers and students in Asian universities and community colleges

can accurately identify these differences, and hence effectively adapt and

apply the fundamental accounting principles covered in the main text.

Principles of Financial Accounting

19th Edition

John J. Wild, Ken W. Shaw, Barbara Chiappetta and Patrick Ng

ISBN 9780071269308 • MHID 0071269304 • 2009 • Softcover • 896pp

Principles of Financial Accounting combines leading-edge accounting

content with state-of-the-art technology to provide accounting students

every advantage as they strive to understand the key concepts of accounting

and their role in business. The book’s innovativeness is reflected in

its extensive use of small business examples, the integration of new

computerized learning tools, superior end-of-chapter material, and a highly

engaging, pedagogical design. This book includes the first 17 chapters of

Principles of Accounting, 19th Edition.

Introduction to Financial Accounting

in Hong Kong

Andrew Thomas and Patrick Ng

ISBN 9780071260848 • MHID 0071260846 • 2008 • Softcover • 656pp

Introduction to Financial Accounting in Hong Kong is a well-established

text that uses a fine balance of theory and application to comprehensively

introduce the key topics covered in introductory financial accounting

courses in Hong Kong universities. This student-friendly textbook has 34

manageable chapters structured around clearly set learning objectives.


10 | BUSINESS & ECONOMICS

Financial Accounting

An Introduction, 3rd Edition

Roshayani Arshad, Laily Umar, Siti Maznah Mohd Arif and

Kamaruzzam Muhammad

ISBN 9789833850921 • MHID 9833850928 • 2010 • Softcover • 558pp

Financial Accounting: An Introduction is specifically written within the

Malaysian context. It explains very clearly the basic principles involved in the

operations and maintenance of accounting systems applicable particularly

to the unincorporated businesses in Malaysia. This book provides a good

and thorough understanding of the accounting fundamentals.

Features

The application of the current financial reporting standards (FRSs).

Contents of the book are divided into three main parts in order to

provide a comprehensive introduction to financial accounting.

Part I explains the accounting cycle and the recording process.

Part 2 explains the accounting treatment of major items in financial

statements.

Part 3 explains the recording and presentation of selected

specialised areas in financial accounting.

The topics are presented systematically in order to facilitate an

appropriate build up of knowledge in financial accounting.

Appropriate balance between theory and the application of accounting

methods adopted throughout the book facilitates the application of

theoretical knowledge to a variety of practical situations.

Questions and suggested answers are provided at the close of each

chapter to facilitate and reinforce understanding and learning.

This is an excellent textbook for students in their first-year study of

accounting degrees in local universities. It is also useful for accounts

assistants as a reference in their daily work.


BUSINESS & ECONOMICS | 11

Principles and Contemporary Issues in

Internal Auditing

Puan Sri Datin Dr Mary Lee, Dr Hasnah Haji Haron, Dr Ishak Ismail,

Dr Mohd. Hassan Che Haat, Norlela Zaini, Tong Seuk Ying, Lok Char Lee,

and Mohd. Farook Nasar

ISBN 9789833850679 • MHID 9833850677 • 2010 • Softcover • 356pp

This book provides readers with an overview of the latest developments and

various contemporary and contentious issues in internal auditing. It gives a

good understanding on the role and responsibilities of an internal auditor

as one of the governance partners and value-adders in an organization.

It highlights the importance of the internal auditing function in risk

management, controls and governance.

With the latest amendments issued under Para 15.18 of Bursa Malaysia’s

(Amended) Listing Requirements on 31 January, 2008, mandating internal

audit function for all public-listed companies, there is a need for greater

understanding of the internal audit function as one of the means of

safeguarding shareholders’ interests. This book also incorporates the new

IIA’s International Professional Practices Framework (IPPF) which includes

the Mandatory Guidance (such as the Code of Ethics and the International

Standards for the Professional Practice of Internal Auditing) and the

Strongly Recommended Guidance (such as the Position Papers, Practice

Advisories and Practice Guides).

The book is a joint effort of academicians from Universiti Teknologi MARA,

Universiti Sains Malaysia, Universiti Malaysia Trengganu and practitioners

in internal auditing. The authors recognize that there is a need for more

local and affordable books on internal auditing. In this regard, the authors

hope that their concerted efforts in writing this book would contribute

to promoting the significance of internal auditing and also encourage

continuous professional development in this area. The authors also feel that

they should share their knowledge and experience on internal auditing to

meet the motto of The Institute of Internal Auditors, “Progress Through

Sharing”.

Endorsement

It is informative and provides readers a comprehensive knowledge on internal auditing. This book marks another

new milestone for the Malaysian internal audit profession. I would unhesitantly recommend it to students and

practitioners.

YBhg. Tan Sri Dato’ Setia Haji Ambrin bin Buang,

Ketua Audit Negara Malaysia


12 | BUSINESS & ECONOMICS

Principles of Economics

Robert H. Frank, Ben S. Bernanke, Lydia L. Gan, and Chen Kan

ISBN: 9780071282840 • MHID 007128284X • 2009 • Softcover • 928pp

In recent years, innovative texts in mathematics, science, foreign languages,

and other fields have achieved dramatic pedagogical gains by abandoning

the traditional encyclopedic approach in favour of attempting to teach

a short list of core principles in depth. Two well-respected writers and

economists, Bob Frank and Ben Bernanke, have shown that the less-is-more

approach affords similar gains in introductory economics. By far the best

thought out and best executed principles text in this mold, Principles of

Economics avoids excessive reliance on formal mathematical derivations

and presents concepts intuitively through examples drawn from familiar

contexts.

The text also encourages students to become “Economic Naturalists”:

people who employ basic economic principles to understand and explain

what they observe in the world around them. Such examples engage student

interest while teaching them to see each feature of their economic landscape

as the reflection of an implicit or explicit cost-benefit calculation.

This new Asian edition of Principles of Economics is targeted at

undergraduate students in Asia. Adapted from the very successful third

and fourth U.S. editions by well-established economics researchers and

lecturers, Lydia Gan and Chen Kang, the text draws on examples and cases

from Asian regions and countries in highlighting the key institutional,

political and cultural differences between Asian economies and the

economies in the developed world. It discusses Asian developing economies

and the economic challenges and policy tools unique to them, as well as

Asian transition economies such as China and Vietnam. It also highlights

the special features that characterize the conduct of monetary policies of

Asian central banks.

Combined with several pedagogical improvements, the result is an

adaptation that is motivating to Asian students, an effective text for

teaching, and an exciting first course in Economics.

NEW


BUSINESS & ECONOMICS | 13

The Chinese Economy

Reform and Development

Cai Fang, Justin Lin Yifu and Cao Yong

ISBN 9780071232067 • MHID 0071232060 • 2009 • Softcover • 880pp

The Chinese economy is dynamic and complex. It has undergone rapid as

well as radical structural changes over the past three decades since economic

reform began in 1978. At the beginning of the reform, China was a closed,

highly undeveloped economy. It has now become one of the most important

players in the global economy in international trade, international finance,

international environmental development, and many other areas.

This book aims to study the Chinese economy by looking at the nation’s

market-oriented reform of economic systems and market development.

One has a direct impact on the other—China’s current economic success

would not have been achieved without market-oriented reform, which

progressed systematically and stably with the support of continuous

economic development. The authors systematically discuss the progress

of reform, the establishment of various markets and the market operation

system, as well as the issues encountered in the process. With contributions

from top economists in China today, The Chinese Economy is a must-read

for international business investors, policy makers, researchers, and the

layperson with a strong interest in understanding China’s challenging and

amazing economy.


14 | BUSINESS & ECONOMICS

Ethics and Social Responsibility

Asian and Western Perspectives (2nd Edition)

Edited by Gary Chan and George TL Shenoy

ISBN 9780071088398 • MHID 0071088393 • 2011 • Softcover • 600pp

NEW

Aristotle asked how one should live one’s life. This question is more relevant

to us today than it was several millennia ago because the decisions of leaders

and other people can have widespread effects not only on the jobs, health

and wealth of billions of human beings, but also on the environment.

Every major decision made in business, government and society is

fundamentally an ethical one with widespread social responsibility

implications. Whether it is the global sale of worthless financial derivatives,

the adulteration of milk and infant formula with toxic material or the

abuse of technology leading to invasion of privacy, the disregard of

ethical principles has resulted in the degradation of the quality of life and

dehumanization of the individual.

Written by seven faculty members of the School of Law at the Singapore

Management University (SMU), Ethics and Social Responsibility draws

upon the scholarship and history of the West and also presents lessons,

examples and situations that are relevant to Asia. Originally conceived as

a textbook for SMU students reading Ethics and Social Responsibility as a

university core curriculum course, the book balances judiciously between

theory and practice to allow readers to apply their theoretical understanding

of concepts to real-world scenarios. In addition, open-ended questions are

included to provoke deeper reflection and discussion, while illustrations

and case studies highlight ethical concepts and their applications.

The writers expertly capture the sense of dynamism of ethics and social

responsibility and sensitize readers to deal with these issues in the real world.

Contents

Preface

1 An Introduction to Ethics and Ethical Decision-making

2 Theories of Ethics and Social Responsibility: Asian and

Western Perspectives

3 Workplace Ethics I: The Workplace and Society, Sexual

Harassment and Discrimination

4 Workplace Ethics II: Privacy, Conflict of Interest and

Whistle-blowing

5 Advertising and Marketing Ethics

6 Corporate Social Responsibility

7 Corruption in Commercial Transactions

8 Ethics and the Environment

9 Ethics and Social Responsibility in International Business

10 Professional Ethics

11 Legal Ethics

12 Accounting Ethics and Ethics for Accountants

13 Finance Ethics

Index

The Authors

Gary Chan is Associate Professor of Law at the School of Law, SMU. He served as Associate Dean (Teaching and Curriculum)

of the School of Law from 2007 to 2009. Prior to joining academia, Gary Chan served as a corporate lawyer in a Singapore

law firm, as an in-house legal counsel, and was also appointed a judicial officer of the Supreme Court of Singapore. He

obtained his LLB from NUS, LLM from the School of Oriental and African Studies (SOAS), University of London, MA in

Southeast Asian Studies from NUS, and a BA (Philosophy) from the University of London. He is currently an Advocate and

Solicitor of the Supreme Court of Singapore and an Attorney and Counselor-at-law (New York).

George T.L. Shenoy is Practice Associate Professor of Law at the School of Law, SMU. He holds a PhD from the University of

London. George Shenoy has taught law since 1970 to both law and business students. Since 2003, apart from law subjects,

he has taught Ethics and Social Responsibility at SMU. He has also edited books and contributed book chapters and journal

articles.


BUSINESS & ECONOMICS | 15

Managing Your Personal Finances

Chan Kheng Ping, Patrick

ISBN 9780071078863 • MHID 007107886X • 2011 • Softcover • 160pp

Managing Your Personal Finances aims to increase the financial literacy

of individuals and help them to better manage their finances. Covering

the insights and various elements of personal financial planning, this book

equips them with the financial road map and tools, via a structured financial

planning process alongside relevant case studies and useful pointers, to help

them achieve their financial goals. Managing Your Personal Finances lays

the foundation essential for managing one’s personal finances.

The book is organized into 5 main parts focusing on the 5G of wealth

management.

Part 1: Grounding Wealth

• Grounding one’s effort, by reprogramming his mindset on financial

matters, to build and manage his finances

Part 2: Generating Wealth

• Sourcing financial seeds to grow the money tree and manage financial

health

Part 3: Guarding Wealth

• Protecting wealth from leakages through debt management, tax and

insurance planning

Part 4: Growing Wealth

• Growing more wealth with investment planning

Part 5: Giving Wealth

• Sharing wealth through estate planning

NEW

Contents

Preface

About the Author

Part 1: Grounding your wealth

1 Why do you want to be a millionaire?

2 Mind your own finances

3 Financial health checkup

Part 2: Generating your wealth

4 Creation of wealth: Multiple sources of income

5 Cash management: Making your money work harder

than you

Part 3: Guarding your wealth

6 Wealth preservation with debt management

7 Wealth preservation with tax planning

8 Wealth protection with insurance planning

Part 4: Growing your wealth

9 Compounding your money for wealth growth

10 Wealth accumulation with investment

Part 5: Giving your wealth

11 Wealth accumulation for retirement

12 Wealth distribution with estate planning

References

The Author

Dr Chan Kheng Ping, Patrick (PhD, MBA, BSc (Hons), FCII, FSII, FRIM, FChFP, ARM, RFC, CFEd) Dr Chan is a faculty

member at the Nanyang Technological University and an adjunct faculty at SIM University (UniSIM) who has specific

expertise in behavioural finance and neuro-economics. To date he has taught personal financial planning to more than

2,500 adults.He is also a registered financial consultant for personal wealth management and a certified financial educator

who holds fellowship membership with various professional bodies including the Chartered Insurance Institute, U.K. His

current research in risk management and insurance includes several paper presentations at overseas conferences in the

United States and Asia as well as published papers in professional journals. He has also co-authored four books on personal

financial planning, insurance and risk management.


16 | BUSINESS & ECONOMICS


Future and Options

S. Parameswaran

ISBN 9780071313643 • MHID 0071313648 • 2011 • Softcover • 600pp

This book presents an in-depth exposition of the major derivative categories,

namely futures, options, and swaps. Written in a racy and conversational

style, the book simulates a one-on-one discussion between the reader

and the author. It covers the intricacies of the financial instruments and

the markets in which they are traded. It is embellished with sufficient

numerical examples to facilitate the learning process. Readers are given

adequate opportunities to test their comprehension by way of end-ofchapter

questions and review of key concepts.

The book is intended to serve as a one-stop reference for traders, investors,

and serious students of Finance. It is a stand-alone text that seamlessly

integrates material on the underlying financial securities such as stocks,

stock indices, money and bond markets, and foreign exchange with the core

concepts of the derivatives markets. It can also serve as a textbook for a

graduate level course on futures and options, and readers should find that

it provides adequate coverage of both forwards and futures contracts and

options contracts.

The text can also be used as supplementary material for courses on financial

markets and international finance. Market professionals will find this book

a useful and handy reference in their daily work.

Features

Foreword by Professor Tom Smith (Australian National University)

Exhaustive coverage of both futures and options

A racy and conversational style of exposition

Numerous illustrations and examples

Assignment questions and review of key concepts that provide an indepth

test of the readers’ comprehension

NEW

Contents

Foreword

About the Author

Preface

Acknowledgments

Figures and Tables

1 Introduction to Futures

2 Valuation of Futures Contracts

3 Hedging and Speculation

4 Orders and Exchanges

5 Money Market Futures

6 Bond Market Futures

7 Foreign Exchange Forwards and

Futures

8 Stock and Stock Index Futures

9 Fundamentals of Options

10 Arbitrage Restrictions

11 Options Strategies and Profit

Diagrams

12 Valuation of Options

13 Options on Stock Indices, Foreign

Currencies, Futures Contracts, and

Volatility Indices

14 Exotic Options

15 Term Structure of Interest Rates

and Valuation of Interest Rate

Options

16 Fundamentals of Swaps

Index

The Author

Sunil K Parameswaran is a visiting faculty at some of the leading business schools in India, where he anchors courses in

the area of Finance. His primary areas of interest are securities markets, financial derivatives, fixed income securities,

international finance, and money and banking. He has delivered training programs on global securities markets and

global banking to some of the multinational information technology firms located in India. His prominent clients include

WIPRO Technologies, HCL Technologies, MINDTREE Consulting, JP Morgan Chase, Societe Generale, ANZ Information

Technology, and Kanbay (now a part of Cap Gemini).


BUSINESS & ECONOMICS | 17

Financial Mathematics for Actuaries

Wai-Sum Chan and Yiu-Kuen Tse

ISBN 9780071288934 • MHID 0071288937 • 2011 • Softcover • 336pp

This is an introductory textbook on the mathematics of interest rates for

actuarial science students. It is written at a level of rigor that is required

for students majoring in actuarial science and prepares them for further

analysis of financial instruments. It emphasizes an intuitive treatment

of the mathematics of finance and insurance, with special attention to

applications.

Each chapter contains many examples illustrating the applications of

mathematical analysis to financial products and personal financial

management.

The authors use the financial functions in Excel as the computational tool

in this book, which are illustrated through numerous examples.

Contents

About the Authors

Preface

List of Mathematical Symbols

1 Interest Accumulation and Time Value of Money

2 Annuities

3 Spot Rates, Forward Rates and the Term Structure

4 Rates of Return

5 Loans and Costs of Borrowing

6 Bonds and Bond Pricing

7 Bond Yields and the Term Structure

8 Bond Management

9 Stochastic Interest Rates

Appendix A Review of Mathematics and Statistics

Appendix B Answers to Selected Exercises

Index

NEW

The Authors

Wai-Sum Chan, PhD, FSA, CERA, graduated from the Chinese University of Hong Kong with a major in Accounting and

a minor in Statistics. He pursued a doctorate in Applied Statistics at the Fox School of Business Management, Temple

University (Philadelphia, USA), receiving his PhD in 1989. He qualified as a Fellow of the Society of Actuaries in 1995

and Chartered Enterprise Risk Analyst in 2008. Dr. Chan held teaching and research posts at the National University of

Singapore, the University of Waterloo and the University of Hong Kong before his present appointment as Professor of

Finance at the Chinese University of Hong Kong. Dr. Chan’s research interests include Health Care Financing, Actuarial

Modeling and Financial Econometrics. He has had over 80 scientific articles published in scholarly journals. Dr. Chan has

been teaching financial and actuarial courses since 1992.

Yiu-Kuen Tse, PhD, FSA, graduated from the University of Hong Kong, majoring in Economics and Statistics. He obtained

his MSc in Statistics and PhD in Econometrics from the London School of Economics. He has been a Fellow of the

Society of Actuaries since 1993. Dr. Tse’s research interests are in Empirical Finance and Financial Econometrics. He is

Professor of Economics at the School of Economics, Singapore Management University. He has published extensively in

scholarly journals and is the author of the book Nonlife Actuarial Models: Theory, Methods and Evaluation. Dr. Tse teaches

undergraduate Actuarial Science and is also involved in many executive training programs.


18 | BUSINESS & ECONOMICS

FORTHCOMING

Corporate Finance Fundamentals

Stephen Ross, Randolph Westerfield, Bradford Jordan, Ruth Tan (National University of Singapore) and Joseph Lim

(Singapore Management University)

ISBN 9780071088022 • MHID 0071088024 • 2012 • Softcover

Finance plays a very important role in the modern corporation. The principles of finance underpin the functioning

of financial markets which, in turn, facilitate the smooth functioning and growth of the economy. While the

principles of finance are generic, the institutions in the markets may differ in the way they are set up and operate.

In this Asian adaptation of Ross, Westerfield and Jordan’s Fundamentals of Corporate Finance, Asian financial

institutions are included in the adaptation so that students would not be left with the sense that the principles of

modern finance are only applicable in the developed markets of the USA and Europe, but are equally applicable

elsewhere. By the same token, illustrations using Asian examples would also highlight that most Asian corporations

have successfully incorporated the financial principles mentioned in the book. Thus Asian students can be assured

that the concepts they learn from the book are relevant and highly applicable to local institutions and corporations

and not just MNC’s.

The original edition of Ross, Westerfield and Jordan is outstanding in its presentation of the principles of finance

in a clear and interesting fashion. The development of the content and the layout in the chapters make the learning

process less intimidating and more appealing. The examples help the students to crystallize the concepts. This

Asian adaptation will retain the strengths of the original edition but will Asian-ise the context and content of the

textbook. Students will then be better able to relate the subject to the environment under which their institutions

and corporations operate.

Financial Planning and Wealth Management

An International Perspective

Louis Cheng, Leung Tak Yan and Wong Yiu Hing

ISBN 9780071249843 • MHID 0071249842 • 2009 • Softcover • 520pp

This book provides a strong and practical foundation for anyone intending

to pursue a career in financial planning and wealth management. The latest

global developments in these fields are discussed, providing financial services

professionals a global perspective while working in the local environment.


BUSINESS & ECONOMICS | 19

Financial Management for Beginners

3rd Edition

Rodziah Abd Samad, Rohani Abdul Wahab, Shelia Christable and

Mohd Nizal Haniff

ISBN 9789675771002 • MHID 9675771003 • 2010 • Softcover • 460pp

Financial Management for Beginners has been written primarily to

provide a foundation for students who are taking their first course in

financial management. It may also prove useful to students who have some

background in the subject matter. The book has been written in an organized

and systematic manner, making it easy for the student to understand the

basic concepts in financial management. The topics include evaluation of

financial performance, financial planning and forecasting, management of

working capital, management of current assets, management of current

liabilities, time value of money, risk and return, capital budgeting, cost of

capital, analysis and impact of leverage, and dividend decision.

Islamic Finance and Banking System

Sudin Haron and Wan Nursofiza Wan Azmi

ISBN 9789833850303 • MHID 9833850308 • 2010 • Softcover • 548pp

ISBN 9789833850617 • MHID 9833850618 • 2010 • Hardcover • 548pp

This book, Islamic Finance and Banking System: Philosophies, Principles

& Practices, introduces readers to the history and development of Islamic

banking. It provides an in-depth discussion on the theoretical and

conceptual aspects of Islamic banking. Key concepts in Islamic finance

and banking, and how they are applied to provide alternative Islamic

financing options, are examined. The vibrant and thriving takaful industry

and Islamic capital market are also explored here. In addition, the book

evaluates the role and development of special organizations related to the

Islamic financial system.

Financial Market

Pok Wee Ching, Mohd Nizal Haniff, Ganisen Sinnasamy, Rashid Ameer and

Sharifah Fadzlon Abdul Hamid

ISBN 9789833850891 • MHID 9833850898 • 2010 • Softcover • 350pp

Financial Market is an introductory textbook in the area of finance. The

book discusses on various basic topics on Malaysian financial market such

investing in shares, bonds and derivatives instruments. It endeavors to

provide a clear, simple and practical style of delivering the subject matter

to the reader via worked examples, graphs, tables and illustrations. This

is to ensure readers have good grasps of the basic principles, theories and

practical applications. The book also includes topics of regional and global

importance such as the Asian Financial Crisis and recent US Subprime

Mortgage Crisis to provide an understanding of the impact of the crisis

to the financial market. Another key distinguishing feature of this book is

it has included a chapter about the Malaysian Islamic Capital Market. The

discussion about the various Islamic financial instruments has been kept

simple without excessive technical and legal jargons.


20 | BUSINESS & ECONOMICS

Introduction to Business Law in Singapore

4th Edition

Ravi Chandran

ISBN 9780071272179 • MHID 0071272178 • 2010 • Softcover • 416pp

A book intended for students who are taking business law as a subject,

Introduction to Business Law in Singapore provides readers with the

fundamentals of business law applied in Singapore. Written in wellorganised

and easy-to-read format along with many clear examples, this

book addresses students’ difficulties in understanding the law. It is a book

that makes business law accessible to even the non-law students without

prior legal training.

New to This Edition

Updates on business law in Singapore (including the Limited

Partnership Act)

Some expanded topics

More Singapore cases

Features

Covers major topics discussed in business law courses

Provides clear examples and simplified cases

Contains many practical points such as matters to look out for when

drafting contracts

Provides cross references to relevant websites

Contains a sample contract in the appendix which highlights many

common clauses

Contains an appendix on how to find out more about the law.


BUSINESS & ECONOMICS | 21

Asian Leadership

What Works

Dave Ulrich and Robert Sutton

ISBN 9780071084307 • MHID 0071084304 • 2011 • Softcover • 352pp

NEW

Following the publication of Leadership in Asia: Challenges and

Opportunities, the Singapore Ministry of Manpower convened a Third

Executive Roundtable in 2010 to examine the various challenges confronting

leadership renewal in the Asian business context, especially in the aftermath

of the global financial meltdown and economic downturn of 2009. The

intensive session, spread over two days, threw up illuminating examples and

astute observations on the subject, which were peppered with thoughtful

anecdotes and penetrating truths that will titillate the reader.

Involving corporate CEOs, Chief Human Resource Officers and leadership

thought leaders, the leadership focus group identified four important

questions that Asian leaders must address in order to succeed at the highest

level:

Where are we going?

How do we get there?

What is work like when we get there?

Who stays and who goes?

With these on their minds, they set about to pinpoint eight success factors

and action domains that are crucial in leaders to enable them to navigate

around the pitfalls of being a leader and a change agent in the organisations

they lead. These are:

1. Creating customer-centric actions

2. Implementing strategy

3. Getting past the past

4. Governing through decision making

5. Inspiring collective meaning making

6. Capitalising on capability

7. Developing careers

8. Generating leaders

Edited by eminent leadership gurus Dave Ulrich and Robert Sutton, this

book describes the valuable insights and lessons gleaned from individual

leaders and the organisations they lead. A useful reference for potential

leaders, corporate honchos and management experts on leadership issues

in organisations within Asia, it represents a significant contribution to

research on the subject in the continent, which is home to a multitude of

diverse cultures, languages and beliefs, as well as the unique challenges these

pose to leaders in leading their organisations.


22 | BUSINESS & ECONOMICS


Contents

Foreword

List of Contributors

Prologue

1 What Effective Leaders in Asia Know and Do

Dave Ulrich and Robert Sutton

Part One: Creating Customer-centric Actions

2 Banking the Asian Way

Piyush Gupta

3 Aligning Leadership For Customer Satisfaction

Philip Ng

4 Principles of Customer Centricity

Dave Ulrich

5 The Path to Empowered Empathy

Robert Sutton

Part Two: Implementing Strategy

6 Strategic Execution

Howard Thomas

7 Strategic Trends on the Horizon

Dave Ulrich

8 Small Wins and How Leaders Turn Goals into Reality

Robert Sutton

Part Three: Getting Past the Past

9 Leadership Insights from MediaCorp

Lucas Chow

10 Leading Change at General Electric

Stuart L Dean

11 Managing Strategic Change

Howard Thomas

12 The Challenge of Change in the Asian Context

Debashis Chatterjee

Part Four: Governing Through Decision Making

13 The MediaCorp Story

Lucas Chow

14 Linking Decisions, Knowledge and Philosophies to

Organisational Action

Robert Sutton

15 The Outcomes and Processes of Good Governance

Dave Ulrich

Part Five: Inspiring Collective Meaning Making

16 Leadership Through Corporate Social Responsibility

Piyush Gupta

17 Building an Enduring Enterprise

Philip Ng

18 The Organisation’s Search For Meaning

Debashis Chatterjee

19 Collective Purpose

Michael Jenkins

Part Six: Capitalising on Capability

20 Purpose-inspired Leadership

Deb Henretta

21 Corporate Culture

Howard Thomas

22 Multiculture versus Company Culture

Michael Jenkins

Part Seven: Developing Careers

23 Developing World-class Leaders at General Electric

Stuart L Dean

24 Career Development in IBM: A Whole-of-Company

Approach

Cordelia Chung

25 The Real Superstars

Robert Sutton

26 Leaders Who Coach Individuals and Design

Organisation Career Processes

Dave Ulrich

Part Eight: Generating Leaders

27 In the Company of Leaders: IBM’s Approach to Futureready

Leadership Development

Cordelia Chung

28 Developing Leaders in Asia

Deb Henretta

29 Leadership Transition

Michael Jenkins

Epilogue

30 Essentials of Excellence

Robert Sutton and Dave Ulrich

Index

The Editors

Dave Ulrich is a Professor of Business at the University of Michigan and a partner at the RBL Group, a consulting firm focused

on helping organizations and leaders deliver value. He studies how organizations build capabilities of speed, learning,

collaboration, accountability, talent and leadership through leveraging human resources. He has helped generate awardwinning

databases that assess alignment between strategies, human resource practices and HR competencies. Ulrich has

published 20 books and over 100 articles and book chapters. In addition, he has also consulted and done research with over

half of the Fortune 200 companies. He is also a Fellow in the National Academy of Human Resources and is co-founder of

the Michigan Human Resource Partnership.

Robert Sutton is Professor of Management Science and Engineering at Stanford University. He is co-founder of Stanford’s

Center for Work, Technology and Organization, the Stanford Technology Ventures Program and the Hasso Plattner

Institute of Design. He is also an IDEO Fellow and Professor of Organizational Behavior (by courtesy) at Stanford’s

Graduate School of Business. His books include Weird Ideas That Work; The Knowing-Doing Gap; Hard Facts, Dangerous

Half-Truths, and Total Nonsense; and The New York Times bestseller, The No Asshole Rule. His latest book — Good Boss,

Bad Boss — was released in September 2010. Sutton’s honours include selection by Business 2.0 as a leading “management

guru” in 2002, the award for the best article in the Academy of Management Review in 2005, being named as one of ten

“B-School All-Stars” by BusinessWeek in 2007, and the Industry Service Award from the Stanford Engineering School in

2010.


BUSINESS & ECONOMICS | 23

Fundamentals of Management

Concepts and Principles

Fang Yongqing and Kamal Kant

ISBN 9780071313636 • MHID 007131363X • 2011 • Softcover • 352pp

Fundamentals of Management: Concepts and Principles is an introductory

text designed for undergraduates in management studies. Focusing

on fundamental management concepts, issues and practices, the book

relates basic management, organisational and leadership theories to the

achievement of organisational excellence, and enables students to appreciate

the complex relationships between an organisation and its stakeholders and

the larger environment of economics, market forces, demographics and

technology. From ethics, globalisation and diversity management to the

impact of organisational structure and culture on company performance,

and from leadership models to organisational politics, Fundamentals of

Management provides students a rigorous foundation in management

studies. Together with experiential exercises, discussion questions and case

studies, the textbook motivates students to tackle situations and concerns

typical in the day-to-day business world efficiently, effectively and creatively.

NEW

Contents

Part 1 Introduction

1 Management and Managers

2 Understanding Individual Differences

Part 2 Environment

3 Managerial Ethics

4 Globalisation and Diversity Management

Part 3 Planning

5 Decision Making

6 Planning and Strategy

Part 4 Organising and Controlling

7 Organisational Structure and Design

8 Organisational Culture

9 Organisational Control, Change and Learning

Part 5 Leading

10 Motivation Theories and Practices

11 Leaders and Leadership

12 Group and Team Behaviour

13 Power, Politics and Conflict Management

14 Communications and Information Technology

Part 6 Applications

Case Studies

The Authors

Dr. Yongqing Fang is a faculty member of the University of Canberra. He has previously taught in universities in Australia,

Canada, China, and Singapore. Dr. Fang has authored and coauthored ten books, and has published widely in leading

international journals and conferences. He has been a recipient of awards from The Academy of Management (USA) and

The Administrative Science Association of Canada conferences.

Kamal Kant currently lectures in Management and Career-related courses at the Nanyang Technological University, Singapore.

He has previously lectured on Management and Organisational Behavior, Human Resource Management, Human

Relationships in the Workplace and career-related programs and workshops for other tertiary institutions in Singapore

including Singapore Management University (SMU), Singapore Institute of Management (SIM), and the Singapore

campuses of James Cook University, Royal Melbourne Institute of Technology (RMIT) and University of Buffalo (State

University of New York).


24 | BUSINESS & ECONOMICS

Managing Your Aspirations

Developing Personal Enterprise in the Global

Workplace

Bob Aubrey

ISBN 9780071311786 • MHID 0071311785 • 2011 • Softcover • 184pp

NEW

Managing Your Aspirations: Developing Personal Enterprise in the

Global Workplace is written for anyone who meets with the question: “Tell

me more about yourself and where you want to go in the future” and realizes

that the answer is not simple. It is for those who are ready to take a step

back from their regular routines to think seriously about another question:

“Does what I’m doing today relate to my dreams and my identity?”

The questions above pertain to personal development, a theme that has

recently become a responsibility for individuals in corporate organizations

and higher-educational institutions. To meet this relatively new need, Bob

Aubrey, founder and CEO of Metizo, shares the Personal Enterprise Plan,

comprising a set of personal development strategy tools that were previously

created for leading multinational companies and top business schools. In

so doing, he guides the reader through questions that give meaning and

value to decisions about work, lifestyle and development, such as: Who will

I become? How can I transform my dreams into reality? How do I balance

my lifestyle and career priorities? What challenges and changes should I

expect in today’s global workplace?

Whether you are at a crossroads in your life, just starting out in your career

or wish to take stock of your life, Managing Your Aspirations will guide you

in defining your identity, needs and goals, and working towards achieving

your personal success.

Contents

1 Enterprise for Everyone

2 The Value of Personal Enterprise

3 Personal Enterprise Tools

4 The Personal Enterprise Plan: Self-Knowledge

5 The Personal Enterprise Plan: Creating a Strategy

6 Putting the Personal Enterprise Plan to Work

7 Lifelong Enterprise

Annex 1: Undergraduate PEP: Hayssam

Annex 2: High-potential PEP: Andy

Annex 3: MBA PEP: Div

Annex 4: Third Active Life PEP: Bob

The Author

Professor Bob Aubrey is the founder and CEO of Metizo, an international personal development company, and Professor

of Personal Development at Euromed Management school in France. A leading contributor to the new field of personal

development in institutions, he created the first personal development certification for institutions of higher education

as well as mentoring certification for corporate leaders. He also chairs Asia’s first MBA for talent professionals. Professor

Aubrey travels frequently, working with companies such as Volkswagen, Nokia, Areva, ConocoPhillips and SAP on their

talent and employee development strategies. His previous books deal with the wisdom of renewal, the future of work and

changes in higher education. He is an accomplished teacher and speaker for business schools and personal development

conferences in China, France, Singapore, Brazil and USA.


BUSINESS & ECONOMICS | 25

FORTHCOMING

Advertising and Promotion

An Integrated Marketing

Communications Perspective,

Global Edition, 9th Edition

Belch, Belch and Dietzal

ISBN 9780071088077 • MHID 0071088075 • 2012

• Softcover

This is the Global Edition of the ninth edition of Belch

and Belch’s Advertising and Promotion. This edition

continues with its trademark focus on advertising

with an emphasis on IMC as well as including very

comprehensive coverage of agency issues and creative

work and how it is related to the IMC mix.

New Features

Every chapter in the Global Edition features a

newly written chapter opener that reflects recent

and popular global advertising campaigns and

topics in the news by organizations like Emirates

Airlines, Raoul Asia, Vodafone and more.

New IMC Technology Perspectives and updates

of all IMC, Global, and Ethical Perspectives boxed

examples throughout the text, keeping this edition

current and pedagogically relevant. Selected IMC

and Ethical Perspectives boxed examples have

been rewritten specially for this Global Edition

to present unique perspectives of international

companies and situations.

Integration of use of various social media tools

such as Facebook and Twitter as well as user

generated content throughout the text and video

cases.

FORTHCOMING

Business and Society in Asia

Anne T. Lawrence, James Weber and Raj Komaran

ISBN 9780071088039 • MHID 0071088032 • 2012

• Softcover

The original edition of Lawrence and Weber covers a

good range of topics which satisfies the content and

coverage of university courses dealing with Role of

Business in Society or Corporate Social Responsibility.

These courses have gained importance in Asia, partly in

reaction to the higher rate of reporting of high profile

corporate wrongdoings in the US and Europe, and the

wider dissemination and understanding of the impact

of commercial operations and actions on such concerns

as stakeholder management, workplace safety and

discrimination, consumer protection, sustainability of

resource management, and environmental damage. In

Asia, there are also trends on community engagement,

environmental issues, social investing and social

institutions. These trends laid a need for this Asian

adaptation of Lawrence and Weber to better serve

the needs of the polytechnics and universities in Asia.

Content that would be covered in this Asian adaptation

would include corporate social responsibility initiatives

established in the key countries in Asia, corporate

scandals, environmental concerns and etc. Illustrations,

events, snippets and case studies will also be adapted to

an Asia context.


26 | BUSINESS & ECONOMICS


FORTHCOMING

International Business

An Asian Edition

Charles W.L. Hill, Wee Chow-Hou and Krishna Udayasankar

ISBN 9780071088053 • MHID 0071088059 • 2011 • Softcover

The successes of the original edition of Hill’s

International Business was based in part upon the

incorporation of leading edge research into the text,

the use of the up-to-date examples and statistics to

illustrate global trends and enterprise strategy and

the discussion of current events within the context of

the appropriate theory. Building on these strengths,

the goals for the Asian adaptation of this bestselling

textbook is to draw on the broad trends in the domain

of International Business in the Asian context, and their

implications.

From Asia as Producer to Asia as Consumer

From lower costs as being a key driver for international

expansion, Asia now emerges as a potential consumer.

While this may seem to be welcome news for

international business, the question also arises how

much of Asia’s growth is sustainable.

Globalization - Regionalization

From the novel problems and prospects presented

by the first wave of Globalization, the International

Business Environment has moved to responding and

reacting to globalization as a long term force. A key

outcome of the trend towards global integration has

been regionalization. This has implications for our

appreciation of the global economy as a whole.

Challenges faced by the Emerging Economy

International Business is no longer the domain

of developed nations alone. As the impacts of

globalization continue to unfold, the perspective of

the emerging economy has gained importance. At the

same time, firms from these economies now join the

global marketplace. These firms may face a completely

different set of problems, leading to the revision of

long-standing perspectives on the subject.

Culture as Dynamic

Cultural influences are no longer simplistic trends

towards modernization. On the contrary, many facets

of different cultures that very previously consider

unique, or were limited in their appeal; have now grown

popular world over. Consequently, it’s important to

appreciate not only the differences across cultures, but

also, the differences within same cultural groups, across

time. Further, increased understanding into the concept

of culture itself has led to a revised understanding of

what were previously considered dichotomous socioeconomic-political

distinctions.

The Rise of the Asian Multinational

For many years, International Business had tended

to be the domain of US Multinationals, engaging in

business across national borders. However, with the rise

of the Asian multinational, many new questions and

issues have arisen. Adaptation is no longer a one-sided

approach, where the dominantly US multinational

must change to suit varying domestic environments.

With the rise of the Asian multinational both domestic

and multinational firms world over are affected by the

concepts of International Business.

Hybrid or Mixed Markets

As the forces of globalization lead to the liberalization

of markets, the result is not a homogenous move

towards the principles of market economies, but

towards varied levels of hybridization. This requires a

novel perspective towards understanding country risk

and country environments on this basis on functional

aspects, and not in terms of political or economic

philosophies alone.


BUSINESS & ECONOMICS | 27

FORTHCOMING

An Introduction to Tourism and

Hospitality

An Asian Perspective

Glenn McCartney

ISBN 9780071088046 • MHID 0071088040 • 2012

• Softcover

Tourism and hospitality courses continue to increase in

popularity across Asia. While there are several tourism

management textbooks available in the market, very

few are written with an Asian focus. Yet Asian tourism

planning, development and management have their

own unique challenges and characteristics. With this in

mind, this introductory text is written to address this

significant gap in tourism literature in Asia.

An Introduction to Tourism and Hospitality: An

Asian Perspective presents a comprehensive overview

of an introduction to tourism management module

containing 13 chapters. While general tourism theories

and concepts will be applied, each will be written with

the Asian perspective and insights, applying practical

considerations.

1 Tourism scope, policy and Asian development

2 The tourism destination

3 Tourism products and services

4 Strategic planning for tourism

5 Tourism operations

6 Transportations networks

7 Marketing and promoting travel and tourism

8 Travel behaviour and segmentation

9 Sustainable tourism development

10 Managing impacts and trends

11 Special interest tourism

12 Managing tourism data and research

13 Asian tourism trends - future perspectives and

considerations

FORTHCOMING

New Venture Creation

An Asian Perspective

Jeffry Timmons, Stephen Spinelli and Tan Ying Lan

ISBN 9780071088060 • MHID 0071088067 • 2011

• Softcover

The original edition of New Venture Creation is an

insightful, well-crafted and content-rich book that

presented an accurate description of the entrepreneurial

process. With the emergence of Asia as a large and

growing base for entrepreneurship, it led to the

development of an Asian adaptation of Timmons’ New

Venture Creation. In this Asian adaptation, faculties

and students will have readily access to updated

concepts, examples, issues and illustrations that are

related to Asia. Faculties and students in Asia will also

benefit from the wealth of Asian case studies that will

be published in the Asian adaptation.

Key pedagogical features that would benefit faculties

and students in Asia include:

Each chapter will contain a related interview with

experts in that field as well as a finishing case study

Various focus features within the text will highlight

issues of importance in the field of hospitality and

tourism

A concluding appendix to showcase a real tourism

destination covering several of the perspectives

within the textbook


28 | BUSINESS & ECONOMICS


Game Embedded Strategy

Introducing Framework Tn=3 and GEMS for Business

Strategy

Patrick A. McNutt

ISBN 9780071288927 • MHID 0071288929 • 2010 • Softcover • 176pp

The purpose of this book is to provide a framework for analysing business

strategy, the principal focus being the signalling of management type in the

market. The book draws upon basic arguments in both game theory and the

economics of strategy and distills these discussions into a cohesive setting

called ‘Framework Tn = 3’. Using case materials and real time examples,

McNutt discusses the three supporting pillars of game embedded strategy

(GEMS) – management type, technology and time.

Game embedded strategy depends upon the game and the context in which

a game is played, which in turn depends on technology and innovation in

a product or service market, and on management type and the preferences

that guide action. As such, their action is interpreted as a signal and their

behaviour is observed and captured by a critical timeline.

Leadership in Asia

Challenges and Opportunities

Edited by Dave Ulrich

ISBN 9780071272148 • MHID 0071272143 • 2010 • Softcover • 296pp

The Asian economy continues to grow rapidly. As such, it is imperative that

Asian organizations build leadership depth if they are to capture and sustain

this growth. For leaders do matter: they help employees stay committed,

customers receive products, communities stay respectful and investors

remain confident.

Recognizing the need to discuss issues related to building the next generation

of leaders in Asia, the Singapore Ministry of Manpower hosted an Executive

Roundtable in May 2009. The forum involved leading executives and

thought leaders from across a wide range of industries and sectors. The

topics debated ranged from developing talent management philosophies

and strategies for Asia and tailoring global leadership development practices

for leaders in the region, to implementing programmes for attracting,

grooming and retaining future CEOs and tackling present and future

challenges related to meeting leadership demands in the region.

This book compiles the ideas generated at the Roundtable. Edited by

leadership expert Dave Ulrich, Professor of Business at the University of

Michigan, Leadership in Asia puts together insights and recommendations

for developing the quality of leadership in Asian organizations and ensuring

that these companies cultivate and sustain top-notch leadership for the

future.


BUSINESS & ECONOMICS | 29

Business Is People

The Matsushita Spirit

Konosuke Matsushita (Translated by Charles H. Stewart)

ISBN 9780071272162 • MHID 007127216X • 2010 • Softcover • 113pp

Business Is People is the English-language sequel to the Japanese bestseller

Shobai Kokoroe-cho (Business Handbook). This translated collection of essays

and anecdotes reveals the inside man of the late Japanese management guru

Konosuke Matsushita and his secret to keeping business in the black in

good times and bad.

This timeless classic contains Matsushita’s key observations on management,

gleaned from more than half a century of business experience. His business

philosophy was refreshingly idealistic and altruistic—he believed that

the mission of a manufacturer was to eliminate wants and to rid society

of poverty—and his success testifies that it is possible, even profitable, for

a serious businessman to conduct himself and his business with a clean

conscience. His words are encouraging in today’s economic climate, in

which the tension between corporate responsibility and profit-making is

strongly felt.

According to Matsushita, “no matter how chaotic the world may seem, […]

one can improve his business techniques and make his business prosper.”

This book outlines the qualities of an effective manager, provides timetested

management tips, and discusses practical ways of running a business

efficiently. Business Is People offers advice that will benefit anyone involved

in managing a business and human resources.

Events Management

An Asian Perspective

Glenn McCartney

ISBN 9780071272155 • MHID 0071272151 • 2010 • Softcover • 472pp

The spectacular opening and closing ceremonies of the Beijing Olympics

in 2008, which had a lasting impression on many, was one of the most

recent testaments to Asia’s emergence on the world stage and to its ability to

successfully plan and host even the largest of events. Rich in resources, Asia

is now a major global participant in issues of economic, trade and tourism

development, and this has seen a corresponding surge in the staging of

events – economic forums, trade shows, product launches or tourism

events. Conceptualized and written by tourism lecturer and researcher

Glenn McCartney for undergraduate tourism and hospitality students,

Events Management explores the development, range, objectives and issues

of business and leisure events and event planning in Asia.


30 | BUSINESS & ECONOMICS


Marketing in Asia

Roger A. Kerin, Steven W. Hartley, William Rudelius and Lau Geok Theng

ISBN 9780071274258 • MHID 0071274251 • 2009 • Softcover • 816pp

Marketing in Asia uses an active-learning approach to bring traditional

theories and contemporary concepts to life. It provides the most up-todate,

comprehensive, engaging, and integrated learning experience for

marketing students and marketers in today’s challenging world. Based

on the best-selling U.S. text Marketing, Marketing in Asia is written with

the Asian student in mind, with illustrations and case studies focused

on companies in Asia to help the student understand the applications of

marketing concepts by seeing these companies in action.

Features

Chapter-opening stories on exciting companies introduce students to

chapter concepts.

Using Marketing Dashboards boxes graphically portray how strategic

directions are tracked.

Marketing Matters boxes highlight real-world examples of

entrepreneurship and customer value creation.

Making Responsible Decisions boxes show how companies deal with

social responsibility, sustainability, and ethics in their marketing

strategy.

Web Link and Going Online exercises get students to go online and

think critically about a specific company’s use of the Internet.

Business Journey to the East

An East–West Perspective of Global-Is-Asian

Chow-Hou Wee and Fred Combe

ISBN 9780071278027 • MHID 0071278028 • 2009 • Softcover • 432pp

With the rapid shift in global economic power, many Western companies

are jumping on the bandwagon en route to Asia, lured by the rich returns

that the region can potentially provide. However, many are ill prepared

for the cultural challenges, many are too impatient and prescribed in their

market entry strategies and many struggle with the possibility that there is

an alternative Asian approach to business. Their success rate is very poor:

early failure leads to frustration and stagnation.

But what if there were a faster way to appreciate the new Asia, to understand

better how Asians strategize and practice business? How could companies

avoid the many pitfalls and accelerate their learning curves? What could

make them sit up and realize that a fresh business approach to Asia,

combining the best of East and West, could substantially increase their

success rate?


BUSINESS & ECONOMICS | 31

Business Marketing

An Asian Perspective

Lau Geok Theng

ISBN 9780071247399 • MHID 0071247394 • 2007 • Softcover • 480pp

Business Marketing provides concise coverage of key decisions, issues and

challenges in marketing to business organizations. Up-to-date information

and concepts relating to business markets and marketing strategies,

products and consumer behaviour as well as sales, distribution and

communication are unpacked, as is the effect of e-commerce on businesses.

Relevant examples gleaned from China, Thailand, Singapore and other

parts of Asia, together with provocative end-of-chapter questions, aid the

reader in applying the concepts and in thinking deeply about issues, while

case studies stimulate the reader to further examine decisions and issues in

a more holistic fashion.

The China Casebook

Wilfried R. Vanhonacker

ISBN 9780071237628 • MHID 0071237623 • 2004 • Softcover • 368pp

The China Casebook contains 20 case studies which span various industries,

from services to fast-moving consumer goods. Some of the companies are

local Chinese enterprises while others are foreign investment enterprises.

Collectively, the issues raised in the cases cover most of the strategic and

operational ones that companies in China run into. As not all cases are

success stories, the comprehensive set highlights the do’s and don’ts of

operating in China.

Flying High in a Competitive Industry

Secrets of the World’s Leading Airline (Revised Edition)

Loizos Heracleous, Jochen Wirtz and Nitin Pangarkar

ISBN 9780071281966 • MHID 0071281967 • 2009 • Hardcover • 268pp

Singapore Airlines (SIA) is widely acknowledged as one of the world’s

leading airlines, if not the best airline, globally. This book provides insights

into a simple but intriguing question: How has SIA managed to outperform

other flag-carriers for decades in an industry where it is notoriously difficult

to succeed consistently?

This updated second edition of Flying High in a Competitive Industry

begins with an analysis of the airline industry and its key trends, moving

on to a broad outline of SIA’s strategic drivers of success. Empirical research

was conducted at SIA to gain a deeper understanding of its strategy, core

competencies and internal organisation, innovation processes and human

resource practices, in order to instill strategy lessons that can inform the

strategies of any organisation competing in intensely competitive industries.


32 | BUSINESS & ECONOMICS


Importing and Exporting

24 Lessons to Get You Started

Sebastian Ioppolo

ISBN 9780071278010 • MHID 007127801X • 2009 • Softcover • 88pp

For centuries people have been conducting business transactions that extend

beyond their national borders. More recently, the nature and intensity of

competitive forces and other significant factors have strongly influenced

more businesses to take advantage of the benefits to be gained from trading

in a global marketplace. As a result, the growth rate in international trade

has consistently outperformed the growth in world output, and trade

has grown from US$200 billion to over US$13 trillion over the last three

decades.

In order to successfully take advantage of the numerous opportunities that

international trade presents, participants need to acquire specific knowledge

of the different elements that are unique to this area of business. Importing

and Exporting identifies the knowledge needed and introduces readers to

the practical information required in order for you to get started. This book

will help readers:

Identify the players and their roles

Understand and manage risks

Effectively source specialist assistance

Comply with regulations

Minimise costs

Identify appropriate international markets

Identify appropriate sources of supply

Identify further sources of information

Effectively utilise international transport services

The Ghosn Factor

24 Inspiring Lessons from Carlos Ghosn, the Most

Successful Transnational CEO

Miguel Rivas-Micoud

ISBN 9780071248679 • MHID 0071248676 • 2006 • Softcover • 58pp

The Ghosn Factor presents a daunting profile of Carlos Ghosn, the

turnaround corporate artist who has surpassed himself by heading Renault

in France while continuing as CEO of Nissan in Japan.

In this book, Miguel Rivas-Micoud tells the Ghosn story in 24 concise and

bite-size chapters of analysis, history, anecdotes and quotations, principally

drawn from extended interviews with his subject.


BUSINESS & ECONOMICS | 33

Strategies for Effective Cross-Cultural

Negotiation

The F.R.A.M.E. Approach

Tan Joo Seng and Elizabeth N.K. Lim

ISBN 9780071234788 • MHID 0071234780 • 2004 • Softcover • 228pp

This book is about strategic negotiation across cultures. It is written for

negotiators and students of negotiation who seek to understand the

principles and processes of cross-cultural negotiation and develop effective

strategies for negotiating in different cultures.

Think ASEAN!

Rethinking Marketing towards ASEAN Community

2015

Philip Kotler, Hermawan Kartajaya and Hooi Den Huan

ISBN 9780071254052 • MHID 0071254056 • 2007 • Hardcover • 208pp

Think ASEAN! explores how companies should think of ASEAN as one

borderless market that requires different marketing strategies to capture. It

offers fresh perspectives to marketers all over the region on the upcoming

trends of regionalization that can cause significant changes in future

marketing activities. It argues that ASEAN marketers should not only be

concerned about their local or global but also their regional marketing

activities.

The book contains three parts. Part I describes the landscape of ASEAN

and explains clearly why ASEAN marketing is needed. Parts II and III

discuss companies that have been very successful in implementing

ASEAN marketing. Part II looks at short cases of companies to explore

their core marketing strategies; these companies include Bengawan Solo

(Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal

Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic

Drink (Vietnam). Part III contains more comprehensive cases of selected

companies including AirAsia and Yamaha.


34 | BUSINESS & ECONOMICS

Marketing Channels

A Malaysian Experience

Rosmimah Mohd Roslin and Tony Proctor

ISBN 9789833850631 • MHID 9833850634 • 2010 • Softcover • 236pp

Marketing Channels: A Malaysian Experience provides a local flavour to

one of the elements of the marketing mix – the channel of distribution as a

strategic marketing application tool. Marketing channels has been an area

of marketing that is often neglected by both practitioners and academics as

a key contributor to the development of strategic marketing. As such, this

book provides relevant coverage of key distribution applications pertinent

to the development of effective marketing strategies.

The book Marketing Channels integrates theory and practices in the

simplest manner which will enable the readers, who have yet to be fully

exposed to the concepts and practices of marketing channels to understand

fairly easily and internalise the pertinent points of marketing channels.

The book is appropriate for use by undergraduate students and graduate

students who have never had a basic understanding of marketing channel

concepts.

Key Features

Integrates marketing channel theory and practices through fairly

simple illustrations of cases and situational analysis

Highlights key concepts of marketing channels relevant to the

Malaysian channel scenario

Includes simple-to-understand case studies and short situations as

illustrations of channel practices


BUSINESS & ECONOMICS | 35

Business Modeling with Spreadsheets

Problems, Principles and Practice

(2nd Edition with a CD)

Thin-Yin Leong and Michelle L.F. Cheong

ISBN 9780071078887 • MHID 0071078886 • 2011 • Softcover • 472pp

NEW

The true potential of spreadsheet software lies in their application in

problem discovery and situation analysis, which enables business and

financial analysts to work rapidly on unstructured problems. Business

Modeling with Spreadsheets offers a rich set of business contexts and notes

that make learning spreadsheets interesting and acquiring of skills more

effective and enduring.

Arises from the authors’ extensive experience in teaching spreadsheet

modeling in undergraduate’s and master’s courses in SMU, this book is

wholly dedicated to the art of exploratory spreadsheet modeling. Unlike

other books, it is designed to be modeling-centric, i.e. using the spreadsheet

mainly as a computing tool. Real problems that readers encounter on a dayto-day

basis are presented, with the aim of helping them derive applicable

principles and link principles to practice. Undergraduates, graduate students

and professionals whose work involves managing business development,

finance, accounting and operations will find this book a refreshing learning

guide and handy reference resource.

The book now offers 101 spreadsheet exercises and tools, and includes

a new chapter featuring an additional 101 business challenges that the

readers can do as modeling projects. The coverage now spans Excel 2007,

Excel 2003, as well as OpenOffice.org Calc in dedicated sections, making

it easier for any person, whether a novice, beginner, or expert user, to learn

business modeling using basic and advanced spreadsheet features, as well

as programming in Visual Basic for Application and OpenOffice.org Basic.

Completed spreadsheet workbooks in all three spreadsheet versions are also

provided.

New to this Edition

This second edition has been revised to better order the exercises in each chapter and notes in the appendices. New

exercises and appendix notes are added to give a wider range of topic coverage, and an exercise per chapter has been

selected for which detailed workings are shown. Exercises and tools now total 101, an increase of 29 from the first

edition. A lot more than before, there are now 51 tips. The tips from the last edition have been totally reorganized

and new ones added. Some of the larger tips given before are split into smaller bite sizes so that the individual ideas

are separated and more accessible. The ordering of the tips now better fits the way they are delivered in our classes

alongside the exercises.

The appendix notes are also rearranged to better fit the learning process and Appendix A is now split into Appendices

A-1, A-2, and A-3, with each covering the spreadsheet features and functions of Excel 2007, Excel 2003 (and older

versions) and OpenOffice.org Calc, respectively. Calc is included for the need to generalize spreadsheet work beyond

Microsoft ExcelTM. Appendix B which deals with Visual Basic and macros is similarly split into Appendices B-1

and B-2.

To extend the modeling learning further, a new chapter (Chapter 9) and 14 additional accompanying workbooks

are added as examples of completed student projects. A total of 101 projects (inclusive of example projects) are

provided.


36 | BUSINESS & ECONOMICS


Accompanying CD

The CD contains well-formatted and clearly documented spreadsheets in Excel 2007, Excel 2003, and OpenOffice.

org Calc formats. Every exercise and tool in the book has at least a corresponding spreadsheet workbook file in this

CD. These spreadsheets files are the primary artifact of the book — readers are to work on them hand in hand with

the book.

Each spreadsheet states the challenge, and gives the problem explanatory and spreadsheet technical notes. There is

an empty Scratch sheet for the thinking process and a skeletal Proto sheet to provide the much needed jumpstart to

work on the model. Instructors will find the workbooks useful for their class work. Additional technical information

and notes are strategically scattered among these workbooks. The “tool” spreadsheets in particular are excellent

resources to help turn any average spreadsheet projects into one that can impress even long-time spreadsheet users.

Also in the CD is a folder of weblinks containing sites that are referred to in the book, and folders containing actual

synopsis and lesson plans for courses the authors teach using this book. These have gone through a few years of

iterative improvements and are used by a large group of professors in the authors’ school that teach independent

class sections of the course.

Contents

Preface

Acknowledgments

About the Authors

1 Spreadsheet Modeling

2 Problem Solving and Spreadsheet Engineering

3 Data Lookup and Linkup

4 Relationship

5 Making Assumptions

6 Risks and Uncertainties

7 Processes and Time

8 Analyzing the Data

9 Modeling Projects

Appendix A1: Excel 2007 Features and Functions

Appendix A2: Excel 2003 Features and Functions

Appendix A3: Calc Features and Functions

Appendix B1: Visual Basic for Application

Appendix B2: OpenOffice.Org Basic

Index

The Authors

Dr Leong is a Practice Associate Professor of Information Systems at the Singapore Management University (SMU). Dr

Leong was formerly a faculty member of the National University of Singapore’s Business School. Over the years, he has

taught courses in operations management, logistics and supply chain management, and business spreadsheet modeling

in undergraduate, MBA, and executive programs. Dr Leong has more than a decade’s experience in the industry and was

formerly senior vice-president (Information Technology) of a port operator, where his exploratory models have supported

management decisions in strategy, capacity development, operational planning and scheduling, and financial and tax

issues.

Dr Cheong is a Practice Assistant Professor of Information Systems at SMU and the director of the school’s masters and

professional programs. Prior to entering academia, Dr Cheong worked eight years in the industry developing and

implementing enterprise IT solutions for manufacturing companies. She had led teams in developing complex IT systems

covering business functions ranging from sales, engineering, and inventory management, to planning, production, and

distribution. Dr Cheong has also consulted for precision engineering, printing, aerospace, and brewery companies.


BUSINESS & ECONOMICS | 37

Operations Management

An Asian Perspective

William J. Stevenson and Sum Chee Chuong

ISBN 9780071270625 • MHID 0071270620 • 2010 • Softcover • 848pp

Operations Management features the very latest concepts and applications

in this dynamic field, while preserving the foundations that have made the

text a market leader. The book is intended as an introductory textbook, and

covers both strategic issues and practical applications. Among the topics

are forecasting, product and service design, capacity planning, management

of quality and quality control, inventory management, scheduling, supply

chain management, and project management. Examples and case studies

have been adapted for the Asian context to make the text more approachable

for students in Asia.

Stevenson and Sum’s careful explanations and easy-to-follow format aid

students in understanding operations management concepts and applying

tools and methods. The material in this text places an emphasis on problem

solving. By working through detailed examples, solved problems, operation

tours, and rich discussion questions, problems, and case assignments,

students learn by doing with this book.


38 | COMPUTER SCIENCE

Computer Architecture

An Embedded Approach

Ian McLoughlin

ISBN 9780071311182 • MHID 0071311181 • 2010 • Softcover • 562pp

NEW

This textbook presents the subject of computer architecture in a modern

light to match the needs of educational institutions and graduates for

modern industry. The book reflects the fact that there are around 40 times

as many embedded systems sold as desktop computers each year, and many

more graduates will end up designing embedded systems hardware than

will ever design a traditional desktop computer.

Without overlooking the historical perspective of computers, or the

traditional topics in computer architecture, Computer Architecture: An

Embedded Approach presents the subject in a readable and interesting

format, and above all, provides the background and places emphasis on

the increasingly important embedded systems that we all rely upon for our

day-to-day living.

Whilst traditional computer engineering textbooks were fine resources

for students needing to learn about computers, work on desktop or

mainframe systems of the 1980s and 1990s, these older approaches are

looking increasingly dated as technological progress marches on. Students

of today tend to be more inspired by the iPod than by ENIAC, and working

with such tiny, low power embedded devices is precisely what Computer

Architecture: An Embedded Approach aims towards. This means that

modern and interesting topics for embedded systems are included in this

book.

Taking an embedded systems-relevant approach, this book addresses the

needs of industry, inspires students in their studies, and interlinks with

neighbouring electronics, computer engineering or computer science

course within a typical curriculum. It is not just a computer architecture

book with an extra chapter on embedded system, but it looks at the

computer architecture of today, which is built upon the foundation and

history of bigger and older machines and drives toward greater levels of

integration within embedded systems.

The Author

Ian McLoughlin is an Associate Professor in the School of Computer Engineering, Nanyang Technological University, Singapore.

He received his BEng and PhD degrees from the University of Birmingham in 1991 and 1997 respectively. His background

includes work for industry, government and academia across three continents over the past 20 years. He is an engineer,

having designed or worked on systems that can be found in space, flying in the troposphere, empowering the global

telecommunications network, underwater, in daily use by emergency services and embedded within consumer devices.

He has conducted technical training courses for the electronic industry and consulted on development projects related

to embedded systems, particularly related to audio and wireless technology. For his work on rural telecommunications

solutions, he won the inaugural IEE Innovation in Engineering Award in 2005 with his team from Tait Electronics Ltd,

Christchurch, NewZealand. He is a member of IET, senior member of IEEE, a Chartered Engineer in the UK and an

Ingenieur Europeen (Eur. Ing.).


COMPUTER SCIENCE | 39

Features

A comprehensive textbook covering the main “Computer Architecture” sections of the IEEE Body of

Knowledge in Computer Engineering.

An embedded systems-relevant approach, the book includes topics that are current in industry, and issues

and technologies that embedded systems engineers face these days, which is what industry increasingly

demands and tomorrow’s graduates will need to be conversant in. Some of these topics, which are not found in

traditional texts, are:

1 Programming of memory in embedded systems, especially JTAG

2 Overlays and pages in code contexts

3 The different types of memory available, including parallel and serial flash (NOR/NAND)

4 Power supply issues, how clocking and system design relates to low power

5 System reset, testing and error checking (detection and correction)

6 General purpose I/O and pin configuration, especially in system-on-chip processors

7 Modern buses including I2C, SPI, LVDS etc... Evolved PC/104 systems

8 The use of memory management unit (MMU) in diskless embedded systems

9 Soft core processors – including an entire chapter in which we design and build our own

10 System-on-chip processors, application-specific ICs and field programmable gate arrays (FPGAs)

Apart of the main items in the typical computer architecture theory curriculum relevant to embedded

engineers, the book offers a wealth of practical information including the opportunity to build and test out a

custom soft-core processor.

Topics are placed into an academic framework that not only discusses the how and what, but also the why.

Plenty of diagrams are given to explain tricky concepts and many explanatory boxes (containing extra worked

examples, interesting snippets of information and additional explanations) are provided throughout to

augment the main text.

SI units are used throughout, including the newer “kibibyte” and “mebibyte” measures for computer memory.

Each chapter ends with a set of 20 problems (with answers provided in the instructors’ manual).

Supplementary materials:

Solution manuals (with detail explanations to end-of-chapter problems in the textbook), powerpoint slides,

diagrams, extra teaching material (including recommendations for further reading), ready-made laboratory

sessions are available for instructors on the instructors’ website.

These supplement materials are available only to instructors using the textbook for their teaching purposes.

Please contact your local McGraw-Hill sales representatives if you require further assistance.

Contents

Preface

Acknowledgements

1 Introduction

2 Foundations

3 CPU Basics

4 Processor Internals

5 Enhancing CPU Performance

6 Externals

7 Practical Embedded CPUs

8 CPU Design

9 The Future

A Standard Notation for Memory Size

B Open Systems Interconnection (OSI) Model

C Exploring Trade-offs in Cache Size and Arrangment

D Wireless Technology for Embedded Computers

E Tools for Compiling and Simulating TinyCPU

F Tools for Compiling and Assembling Code for TinyCPU

Index


40 | COMPUTER SCIENCE

FORTHCOMING

C Programming

A Concise Q&A Approach (2nd edition)

H.H. Andrew Tan, Tim B. D’Orazio, Siu-hang Or and Marian Ming Yan Choy

ISBN 9780071311168 • MHID 0071311165 • 2011 • Softcover • 448pp

This book was developed to address the difficulty beginning students often

find reading computer language texts. Tan and D’Orazio aim to make the

process of learning a first language easier and fun, by involving readers

in their text, holding their interest, and getting them to think about the

meaning and uses of C code. The authors accomplish this goal by using

a question-and-answer style, where the reader’s thought processes are

stimulated by the same questions about code that students themselves often

ask. Tan and D’Orazio answer these questions clearly and directly, focusing

the reader’s attention on the important issues of C programming. The new

co-authors, Or and Choy, have further enhanced this book by focusing

on the essential programming content. The end product is a book which

arouses the student’s interest and guides the student along as he/she learns

the necessary programming concepts.

Contents

1 Programming Fundamentals

2 The Basics of C—Math Functions, and Input/Output

3 Beginning Decision Making and Looping

4 Functions

5 Numeric Arrays

6 File Input/Output, Strings and Pointers

7 Structures and Large Program Design

8 Introduction to C++


COMPUTER SCIENCE | 41

FORTHCOMING

Introduction to Information and Network Security

Principles and Applications

Hwang Min-Shiang, Lin Iuon-Chang, and Lui, King-Shan

ISBN 9780071323802 • MHID 0071323805 • 2012 • Softcover • 600pp

The book is aimed at providing students with an introduction to network

and information security. The content coverage centers on six main

themes; physical security, user authentication, access control, cryptography,

management control, legal and enforcement matters. It also examines the

subject matter from six different viewpoints’ the environment view, user

view, system view, data view, administrator view and legal view.

The book is well supported with lecture slides, program codes, lab exercises

and solutions for end of chapter questions at the book website. Additional

topics like legal and ethical issues can also be found on the book website.

Contents

An Overview of Information and Network Security

Information center Management & Physical Security

User Authentications

Operating System Security

Secret Key Cryptosystems

Advanced Encryption Standard

Public-Key Cryptosystems

Message Authentication

Key Management and Certification Authority

Multumedia Security

TCP/IP Security

Network Security

Mobile Communication & Wireless Network Security

Electronic Commerce Security

Darabase Security

Information Security Management

The Authors

Professor Hwang received the B.S. in Electronic Engineering from National Taipei Institute of Technology, Taipei, Taiwan,

Republic of China (ROC) and the Ph.D. in Computer and Information Science from National Chiao Tung University,

Taiwan. He also studied Applied Mathematics at National Cheng Kung University, Taiwan, from 1984-1986. He was a

professor and chairman of the Graduate Institute of Networking and Communications, CYUT, during 2002-2003. He is

currently a professor of the department of Management Information System, National Chung Hsing University, Taiwan,

ROC.

Dr Lin is currently and Associate Professor at the Department of Management Information Systems, National Chung Hsing

University in Taiwan. His research interest include information security, cryptography and electronic commerce.

Dr Lui obtained her Ph.D. in Computer Science from the University of Illinois at Urbana-Champaign, USA. Her research

interests Internet QoS issues, wireless and sensor networks, optical networks. P2P networks and network protocol design

and analysis. Prior to joining the Hong Kong University, she had worked in the Motorola Research Lab. in Boston. In 2007,

she received the Cisco Research Initiative Award.


42 | COMPUTER SCIENCE

Digital Image Processing Using MATLAB ®

2nd Edition

Rafael Gonzalez, Richard Woods and Steven Eddins

ISBN 9780071084789 • MHID 0071084789 • 2011 • Softcover • 760pp

Digital Image Processing Using MATLAB ® is the first book to offer a

balanced treatment of image processing fundamentals and the software

principles used in their implementation. The book integrates material from

the leading text, Digital Image Processing by Gonzalez and Woods, and the

Image Processing Toolbox from The MathWorks, Inc., a leader in scientific

computing. The Image Processing Toolbox provides a stable, well-supported

software environment for addressing a broad range of applications in digital

image processing. A unique feature of the book is its emphasis on showing

how to enhance those tools by developing new code. This is important in

image processing, an area that normally requires extensive experimental

work in order to arrive at acceptable application solutions.

Key Features

The book is self-contained and written in textbook format, not as a

manual.

Over 100 new MATLAB image processing functions are developed—a

40% increase over existing functions in the Image Processing Toolbox.

Algorithms and MATLAB functions in the mainstream of digital image

processing are discussed and implemented.

Using C code with MATLAB is covered in detail.

The design of graphical user interfaces (GUIs) is covered in detail.

All functions listed in the book are conveniently summarized in an

appendix.

All functions developed in the book are available for download in

p-code format with purchase of a new book.

NEW

Contents

1 Introduction

2 Intensity Transformations and

Spatial Filtering

3 Filtering in the Frequency Domain

4 Image Restoration and

Reconstruction

5 Geometric Transformations and

Image Registration

6 Color Image Processing

7 Wavelets

8 Image Compression

9 Morphological Image Processing

10 Image Segmentation

11 Representation and Description

Appendix A M-Function Summary

Appendix B ICE and MATLAB

Graphical User Interfaces

Appendix C Additional Custom

M-functions

Bibliography

Index

The Authors

Rafael C. Gonzalez received the B.S.E.E. degree from the University of Miami in 1965 and the M.E. and Ph.D. degrees in

electrical engineering from the University of Florida, Gainesville, in 1967 and 1970, respectively. He joined the Electrical

Engineering and Computer Science Department at the University of Tennessee, Knoxville (UTK) in 1970, where he became

Associate Professor in 1973, Professor in 1978, and Distinguished Service Professor in 1984.

Richard E. Woods earned his B.S., M.S., and Ph.D. degrees in Electrical Engineering from the University of Tennessee, Knoxville.

His professional experiences range from entrepreneurial to the more traditional academic, consulting, governmental, and

industrial pursuits. He was also a founder and Vice President of Perceptics Corporation, where he was responsible for the

development of many of the company’s quantitative image analysis and autonomous decision making products.

Steven L. Eddins is development manager of the image processing group at The MathWorks, Inc. He led the development of

several versions of the company’s Image Processing Toolbox. His professional interests include building software tools that

are based on the latest research in image processing algorithms, and that have a broad range of scientific and engineering

applications.


COMPUTER SCIENCE | 43

Object-Oriented Technology

From Diagram to Code with Visual Paradigm for UML

(2nd Edition)

Curtis H.K. Tsang, Clarence S.W. Lau and Ying K. Leung

ISBN 9780071269216 • MHID 0071269215 • 2010 • Softcover • 456pp

This book is written for students and developers who wish to master the

essential skills and techniques in applying the Unified Modeling Language

(UML) for software development. The reader will learn object-oriented

analysis, design, and implementation using appropriate UML models,

processes, techniques, and tools. Accompanying the book is the Community

Edition of Visual Paradigm for UML (VP-UML), an award-winning CASE

tool, which allows the reader to put the theories learned into practice

immediately.

The authors propose a novel framework for modeling and analysis called

View Alignment Techniques (VAT), which helps software developers create

development methods. The Activity Analysis Approach (A 3 ), which is

particularly suitable for the development of interaction-intensive systems,

is described. This second edition includes a chapter on UML 2.0, the first

major update to the standard since 1970.

This book comes with access to online materials including useful tools

such as PowerPoint slides and answers to exercises for instructors as well as

source codes, additional exercises, and test questions for students.

NEW

Contents

1 Introduction

2 Structural Modeling and Analysis

3 Use Case Modeling and Analysis

4 Dynamic Modeling and Analysis

5 Implementing UML Specification

6 View Alignment Techniques and Method Customization

7 A Case Study: Applying the Activity Analysis Approach

8 UML2 – A Brief Notation Update

Appendix A

Appendix B

Appendix C

References

Index

Getting Started with VP-UML

Basic UML Concepts

Implementation of the Lift Control System in

Chapter 5

The Authors

Curtis Tsang has extensive experience in object-oriented software engineering as an academic and a practitioner. He has

participated in many major consultancy and R&D projects in the field. Dr. Tsang is the founder of Visual Paradigm

International and is currently its chief technology officer. In 2002, he founded the Object-Oriented Technology Centre

in the Information and Communications Technology Department at the Tsing Yi Campus of the Hong Kong Institute

of Vocational Education (HKIVE), where he later became the head of department. Dr. Tsang was the inventor of Visual

Paradigm for UML, a popular UML CASE tool which has won many awards locally and internationally. Dr. Tsang received

his doctorate in computer science from Sunderland University, UK.

Clarence Lau is a senior lecturer in the Department of Information and Communications Technology at HKIVE, and cofounder

of the Object-Oriented Technology Centre. He has been involved in a number of major object-oriented technology

projects, mostly as a consultant and in R&D. He helped develop Visual Paradigm for UML. Dr. Lau received his doctorate

in computer science from the Chinese University of Hong Kong.

Ying Leung has nearly 30 years’ experience as an academic in IT. His prime research is in human–computer interaction, and he

has a keen interest in object-oriented analysis and design. Dr. Leung is currently the principal of the Kwun Tong Campus

at HKIVE, and also the academic leader overseeing the IT discipline in HKIVE. Before joining HKIVE, he was the deputy

head of the School of Information Technology at Swinburne University of Technology, Melbourne. Dr. Leung received his

doctorate in computer science from Massey University, New Zealand.


44 | COMPUTER SCIENCE

Structuring Data and Building Algorithms

An ANSI-C Based Approach (Updated Edition)

Ian Chai and Jonathon David White

ISBN 9780071271882 • MHID 0071271880 • 2009 • Softcover • 448pp

The famous mathematician, physician, theologian and philosopher Sir

Isaac Newton (1642–1727) once wrote, “If I had seen further [than certain

other people], it is by standing on the shoulders of giants.” This is very

true in computer programming as well. Imagine if all programmers had to

discover for themselves by trial and error how to solve common problems

in programming. It is much better to learn the solutions that other

programmers have already discovered and build upon that foundation.

This book is about those foundational solutions. It describes how to

structure data and build algorithms to solve common programming tasks.

Most of the techniques in this book are standards in the programmer’s tool

chest. Some of these techniques have names that come from ordinary noncomputer

life – e.g. stacks, queues and sorting – and others have names that

might be completely unfamiliar to a new student of programming – e.g.

recursion, backtracking and arrays.

Introduction to the Design and Analysis of

Algorithms

A Strategic Approach

R.C.T. Lee, S.S. Tseng, R.C. Chang and Y.T. Tsai

ISBN 9780071243469 • MHID 0071243461 • 2005 • Softcover • 752pp

Communication network design, VLSI layout and DNA sequence analysis

are important and challenging problems that cannot be solved by naïve and

straightforward algorithms. Thus, it is critical for a computer scientist to

have a good knowledge of algorithm design and analysis.

This book presents algorithm design from the viewpoint of strategies. Each

strategy is introduced with many algorithms designed under the strategy.

Each algorithm is presented with many examples and each example with

many figures.

Introduction to Database Systems

Stéphane Bressan and Barbara Catania

ISBN 9780071246507 • MHID 0071246509 • 2005 • Softcover • 168pp

The book describes the essential concepts pertaining to the design

and programming of database applications with relational database

management systems. It covers conceptual modelling with the entityrelationship

model and logical modelling with the relational model. It also

presents the techniques for the normalisation of logical designs based on

functional dependencies, i.e., the decomposition into Boyce-Codd and

third normal forms.


EDUCATION | 45


46 | EDUCATION


EDUCATION | 47

Teaching Strategies that Promote Thinking

Models and Curriculum Approaches

Edited by Ai-Choo Ong and Gary D. Borich

ISBN 9780071256254 • MHID 0071256253 • 2006 • Softcover • 336pp

Teaching Strategies that Promote Thinking offers teachers and

educational decision makers a repertoire of methods for teaching thinking

that is underpinned by sound theories, with guidelines for the design and

implementation of a well thought-out thinking curriculum. This book

is written with a strong practical orientation, with classroom examples

created by noted and experienced classroom practitioners that demonstrate

how the various methods may be applied across a broad range of content

areas and grade levels.

There is no dearth of books on teaching thinking. Much has been written

that reflects the discussions, implications and applications of the current

emphasis on thinking. Taking the best of theory and practice from America,

Europe and Asia, the authors extend the discussions and applications to

educational contexts in Asia and beyond, where the thinking movement

has gained strong interest. Teaching Strategies that Promote Thinking is

an invaluable guide for teachers everywhere who desire to transform their

classrooms into exciting learning environments.

Thinking about Thinking

What Educators Need to Know

Jessie Ee, Agnes Chang and Oon-Seng Tan

ISBN 9780071235075 • MHID 0071235078 • 2004 • Softcover • 352pp

The new millennium calls for a breakthrough in the way we learn and

think. How can we enhance the flexibility of the mind so that the spirit of

innovation and enterprise can flourish and flow in those we nurture and

teach? What do we know about the important roles played by attitudes,

dispositions, intellectual habits and motivation in the development of

thinking? This book captures the latest research and applications in these

fields with contributions by some of the most renowned researchers and

practitioners intimately involved in research and pedagogy in self-regulated

learning and metacognition.

Reading and Critical Thinking

Teoh Swee Ai, Chai Moo Hung, Azlina Abd. Rahman and Celestina Paul-

Evanson

ISBN 9789675771071 • MHID 9675771070 • 2010 • Softcover • 144pp

This book is designed to train readers to read and think critically. Readers

are guided in a step-by-step manner to evaluate published information. The

practice exercises in this book provide readers the opportunity to express

their perspectives logically on various issues and thereby develop their

critical thinking ability.


48 | EDUCATION


E-learning in China Universities

Wu Qidi

ISBN 9780071264327 • MHID 0071264329 • 2009 • Softcover • 312pp

This book illustrates how e-learning is executed in China. It describes cases

where e-learning was successfully implemented, reviews distance education,

discusses the status of the e-learning pilot work in China and analyses the

future development of e-learning. This book will definitely help to educate

the public on the “yesterday, today and tomorrow” of e-learning in China’s

universities and how it will promote international communication and

cooperation.

Contents

Preface

1 History of Development

2 Current Situation

3 Policies and Measures

4 Universities Offering E-Learning Programs

5 Enterprise Participation

6 Prospects and Strategies

7 Conclusion

Educating Learners with Diverse Abilities

Levan Lim and Marilyn Mayling Quah

ISBN 9780071233675 • MHID 0071233679 • 2004 • Softcover • 392pp

Educating Learners with Diverse Abilities is the first textbook in

Singapore that is aimed at providing teachers, both at the initial and inservice

training levels, with an introduction to understanding students

with diverse and special needs and how teachers can better work with

these students by focusing on their abilities. The emphasis in this book is

on providing learning opportunities and appropriate teaching instructions

within mainstream class and school communities.

Written by a team of contributors with expertise and knowledge related to

the Singapore context, Educating Learners with Diverse Abilities contains

information and resources that are grounded in the international literature

as well as specific to the Singaporean context. In addition to its specific use

for teachers in education, this book is also relevant to professionals in other

disciplines such as psychology, sociology and disability studies, as well as

related fields to special education such as physical, speech and occupational

therapy and disability services.


EDUCATION | 49

Exploring Disability in Singapore

A Personal Learning Journey

Levan Lim, Thana Thaver and Roger Slee

ISBN 9780071264556 • MHID 0071264558 • 2008 • Softcover • 124pp

Teachers are encountering more students with special needs or disabilities

within mainstream schools in Singapore. The onus is on teacher education

to adequately prepare teachers to meet the challenges of diverse student

needs and abilities. Besides learning the skills and strategies to include

students with special needs within mainstream classrooms, it is also

important for teachers to understand their own experience of disability that

is situated within life in Singapore.

Exploring Disability in Singapore invites teachers to explore their own

positioning in relation to the experience of disability within their social

contexts. Set against the re-envisioning of Singapore as an inclusive society,

this text is designed to guide teachers on a personal learning journey to

“de-construct” or gain a critical awareness of how self and society have

arrived at particular positions in relation to special needs. The perspectives

and insights of teachers who have successfully included students with

special needs are shared in this text to help teachers “re-construct” personal

pedagogies for inclusivity and to illustrate how these are interconnected

with the use of appropriate approaches and strategies. Also included are the

voices of pre-service teachers to encourage and help fellow sojourners to

appreciate, affirm and respect their own unique learning journeys.


50 | EDUCATION


Effective College Writing

A Process-Genre Approach (2nd Edition)

K.C. Lee, Happy Goh, Janet Chan and Ying Yang

ISBN 9780071269612 • MHID 0071269614 • 2009 • Softcover • 168pp

Effective College Writing is specifically written for pre-tertiary or tertiary

students in Asian countries where the medium of instruction is English.

The book aims to help students cope with writing in an academic setting

through the use of the process-genre approach. Students will learn how to

plan, organize, research, and produce different genres of academic writing

through a variety of relevant and challenging activities and tasks. Reflection

exercises, self-evaluation checklists, and peer review checklists are also

included to help students be more autonomous in their learning.

Effective College Reading

Lee Gek Ling and Susan Tan

ISBN 9780071265744 • MHID 0071265740 • 2008 • Softcover • 187pp

How does a teacher get normally dull-as-ditch-water reading theory across

to his or her students? In the dark ages, students learned how to answer

reading comprehension questions accurately by trial and error and by

practice, either for the mundane purpose of passing college English

examinations or, more usefully, to apply relevant skills to the reading they

have to do in college. These days, what we know about reading theory can

take the mystery and hit-and-miss element out of learning how to answer

reading comprehension questions.

Students learn more effectively and more quickly when they are taught

why certain strategies benefit them. If they can internalize the theory,

they can buy into it. In this book, each chapter starts with the theory

or reasons why certain skills are useful and how they can be mastered,

followed by comprehension exercises. Each chapter also contains a second

reading passage on a topic that is commonly found at college level. Each

comprehension exercise comprises questions which test skills in surfacelevel

reading, understanding nuances, making inferences, giving opinions

and summarizing, as well as gauge students’ vocabulary range.

Writing with Sources

A Guidebook for Academic Writers

Krishnakumari Karuthan, Nor Azni Abdullah and Ahmad Mazli Muhammad

ISBN 9789675771118 • MHID 9675771119 • 2010 • Softcover • 164pp

A guidebook designed to help undergraduates prepare short, researched

academic papers either in an academic writing course or as assignments

in their content courses. It takes students through the process of writing

a short research paper, starting from the preparation of an annotated

bibliography through to revising, editing and proof-reading the finished

paper. This text also shows students how to look for appropriate materials,

guides them in synthesizing and integrating information into their writing

without slipping into the common pitfalls of plagiarism.


EDUCATION | 51

Enhancing Cognitive Functions

Applications Across Contexts

Edited by Oon-Seng Tan and Alice Seok-Hoon Seng

ISBN 9780071247658 • MHID 0071247653 • 2005 • Hardcover • 320pp

Cognitive functioning is a new and important advancement in cognitive

psychology and cognitive science. Cognitive functions are a central focus

in the dynamic and mediational approach to assessment and intervention.

An understanding of cognitive functions is the key to the design of effective

cognitive intervention and enrichment programs.

This book focuses on the mind of the learner, particularly on the nature and

characteristics of cognitive functioning. It covers innovative and effective

approaches to the enhancement of learning potential and cognitive

functioning of children and adolescents. The approaches are grounded

in theories pertaining to cognitive functions, cognitive modifiability, and

dynamic assessment.

Mediated Learning Experience with Children

Applications Across Contexts

Edited by Alice Seok-Hoon Seng, Lucy Kwee-Hoon Pou and Oon-Seng Tan

ISBN 9780071232173 • MHID 0071232176 • 2003 • Hardcover • 232pp

This book is based on the theories of cognitive psychologist Dr. Reuven

Feuerstein, who pioneered the theory on Mediated Learning Experience

(MLE) in the late 1940s through his work with children who were orphaned

or separated from their parents as a result of the Holocaust. The theory of

MLE is based on the belief that intelligence is modifiable, and intervention

programs can be designed to enhance the cognitive skills necessary for

independent thinking.


52 | EDUCATION


Teaching Large Classes

Usable Practices from Around the World

Edited by Mary Cherian and Rosalind Y. Mau

ISBN 9780071202800 • MHID 0071202803 • 2003 • Hardcover • 192pp

Teaching Large Classes tackles the current reality that large classes are what

millions of teachers and children live with every day in many regions of the

world. Each chapter’s author is an experienced educator who has something

significant to add to teachers’ understanding of large-class teaching. Several

of them have lived and worked in three or more regions of the world. Such

international perspectives form the backdrop to this unique collection of

what has worked in various countries – glimpses carefully selected and

shared with the conviction that educators have much to learn from peoples

everywhere.

Psychology for Nurses

Arnel Banaga Salgado

ISBN 9789833850761 • MHID 9833850766 • 2010 • Softcover • 188pp

A comprehensive book written for those taking diploma and degree

programmes in nursing. It is also for the registered nurses (RN) who would

like to enrich their nursing practice.

This book is unique in that the author who is a psychologist and a mental

health nurse practitioner has introduced new concepts that are relevant to

the nursing practice. Among these concepts are psychology of nursing care;

psychological interventions, like the therapeutic smile; and the therapeutic

use of self or presence. The basic concepts of psychology are also presented

in this book since, as the author views it, it is very important that all nurses

know and understand the origin and the development of psychology as a

science.


EDUCATION | 53

Academic and Professional Writing for

Teachers

Cynthia Macknish

ISBN 9780071081023 • MHID 007108102X • 2011 • Softcover • 256pp

Academic and Professional Writing for Teachers is written by a teacher

who now works in teacher education. It was written specifically for student

teachers but practising teachers, other students, and anyone else who

wishes to improve their writing may also find it useful. The book focuses on

developing a reader-focused and socially-aware approach to academic and

professional writing.

The purpose of this book is twofold. First, it aims to help readers develop

their academic writing, and second, it aims to help readers develop the

language and communicative competence to write effectively in professional

contexts.

To fulfil its purpose, this book presents useful lessons and concepts based

on theory and experience. Each chapter includes a set of achievable learning

objectives, practice activities and discussion questions. Activities are

situated in realistic academic and professional writing settings to illustrate

how concepts can be applied in different contexts, from preparing academic

assignments and scholarly articles to communicating with students,

colleagues, parents, government officials and others in the community

whom teachers might interact with in the course of their work. Authentic

writing samples (reproduced with permission from student teachers) and

samples of model academic and professional writing are also included

throughout the book.

The first part of the book (Chapters 1–7) focuses on academic writing.

Chapter 8 is devoted to the grammar of formal writing and how grammar

can affect meaning in academic and professional writing contexts. Many

concepts from the first part of the book are reinforced in the second part

(Chapters 9–13), which focuses on professional writing for teachers. The

final chapter emphasises the importance of proofreading all writing.

NEW

Contents

Preface

To the Reader

Acknowledgments

List of Tables

1 Developing Awareness of

Academic Writing Processes

2 Recognising Different Approaches

to Writing

3 Interpreting Assignment

Questions

4 Developing Reader-awareness

5 Planning Your Writer

6 Avoiding Plagiarism

7 Organising Your Writing

8 Using Grammar and Vocabulary

to Communicate Meaning

9 Creating Coherence and Cohesion

in Writing

10 Anticipating Opposing Arguments

in Writing

11 Aligning Context with Language

and Tone in Writing

12 Writing Different Types of Texts in

the Teaching Profession

13 Proofreading Your Writing

Possible Responses to Activities

References

Index of Keywords

Index

The Author

Cynthia Macknish (PhD, University of Leicester, UK) is a qualified teacher with experience teaching at various levels from

primary to post-secondary in Canada, the Bahamas, China, and Singapore. She earned her doctorate in education from the

University of Leicester, UK. Currently she teaches courses for pre-service and in-service teachers at the National Institute of

Education, Nanyang Technological University, Singapore, including Academic Discourse Skills and English for Academic

and Professional Purposes, a course she has been coordinating and teaching four years.


54 | EDUCATION


English in Singapore

Phonetic Research on a Corpus

Edited by David Deterding, Adam Brown and Low Ee Ling

ISBN 9780071247276 • MHID 0071247270 • 2005 • Softcover • 220pp

This book is a collection of works on research into the pronunciation

of Singapore English by scholars from Singapore, Asia (Japan, Taiwan),

Europe (the United Kingdom, Germany), Australia and the United States

of America.

This book comes with a CD-ROM of supplementary material.

English in Singapore

Research on Grammar

Edited by David Deterding, Low Ee Ling and Adam Brown

ISBN 9780071231039 • MHID 007123103X • 2003 • Softcover • 184pp

English in Singapore: Research on Grammar is a collection of new articles

that addresses important aspects of grammar in Singapore English. The

first nine chapters are descriptive analyses of aspects of Singapore English

grammar such as missing grammatical subjects; (the absence of) past tense

marking and other aspects of Singapore English verbs; plural marking of

nouns; relative clauses, passives and adverbials, and peculiarly Singaporean

constructions (don’t know and particles such as la).

English Language Myths

30 Beliefs that Aren’t Really True

Adam Brown

ISBN 9780071205344 • MHID 0071205349 • 2003 • Softcover • 144pp

The aim of the book is to dispel some of the beliefs about English which are

held by English teachers in Singapore, Southeast Asia and beyond. These

beliefs are either wide off the mark or stated too strongly. However, they are

widely held, and thus are taught in schools and in exercise books, and appear

in tests and examinations. The 30 chapters (corresponding to the 30 myths

examined) cover the nature and status of English, grammar, morphology,

pragmatics, typography, spelling and pronunciation. The approach adopted

shows that many of the beliefs held by teachers are not substantiated by

what speakers of English actually do.


EDUCATION | 55

NIE English Language and Literature Series

All the titles in the series are written by experienced teachers/lecturers and teacher-educators with the aim of

providing advice on methodology and approaches to language and literature pedagogy. Some of the books show

how the teaching of old staples in our English classrooms, such as phonics, grammar and the writing of various

genres, can be carried out in more empowering ways; others suggest ways of fundamentally redesigning, in this age

of multimedia, multimodality as well as interdisciplinarity, what teaching English is all about.

Although the books in the series are written in an accessible, non-academic style, at the same time they draw

on up-to-date research and viable prototypes in order to offer guidance to practising teachers about pedagogical

approaches that have been shown to be effective. This series hopes to provide teachers and student-teachers with

new ways of looking at the important work that English teachers do, and inspire them to probe beyond received

wisdoms in teaching their subject.

Autonomy in Language Learning

The Use of IT and Internet Resources

Christian Chia

ISBN 9780071262194 • MHID 0071262199 • 2007 • Softcover • 72pp

Empowering learners to become independent and lifelong learners takes

on a pivotal role in the education scene. This book is written for teachers

who are concerned with promoting autonomous learning by using IT

and Internet resources. The first section acquaints readers with important

theoretical concepts central to the field of learner autonomy. The second

section provides readers with useful practical tips by giving information as

to how autonomy can be fostered through self-access learning. Numerous

websites where learners can access to engage in interesting online activities

to improve their language proficiency are also included.

English Grammar FAQs

100 Questions Teachers and Students Frequently Ask

Leong Ping Alvin and Ludwig Tan

ISBN 9780071266123 • MHID 0071266127 • 2008 • Softcover • 130pp

This book is a compilation of 100 questions frequently asked of (and by)

teachers. It offers direct answers to the whys and wherefores of various

structures and expressions. Such questions, though regularly encountered,

are not always easily answered, and many grammar books do not address

them. This book fills the gap by providing clear answers and solutions to

common problems, enabling teachers and students to use the language with

greater confidence.


56 | EDUCATION


Phonics and Beginning Reading

A Practical Guide for Teachers in Southeast Asia

Sally Ann Jones and David Deterding

ISBN 9780071262187 • MHID 0071262180 • 2007 • Softcover • 88pp

Phonics and Beginning Reading offers an overview of phonics within the

context of theories of reading. It shows how phonics can be an exceptionally

valuable tool in helping children learn to read as part of a balanced reading

programme. In addition to providing a mapping between the letters of

English and how they are pronounced using standard Internatiional

Phonetic Alphabet (IPA) symbols, the book shows how these rules for

symbol-sound correspondences can be utilised by children as they develop

skills in the decoding of texts. Practical suggestions for the classroom are

also given. Furthermore, the book discusses issues that arise when phonics

is adopted as part of a reading programme for children in Southeast Asia,

largely because of idiosyncratic features of pronunciation found in the

region.

Reel World Learning

Integrating Media in the English Language Classroom

Suzanne Choo and Caroline Chan

ISBN 9780071264907 • MHID 0071264906 • 2008 • Softcover • 212pp

Reel World Learning is a book that aims to bridge the gap between

traditional print-centred classrooms and the media-saturated real world of

students. It is targeted at secondary school English and literature teachers

who seek innovative ways to engage their students while teaching literacy

and language skills. Through the use of films, television programmes,

popular music, computer games, advertisements and other forms of media,

teachers will be able to teach fundamental skills in media texts and show

their correlation to print texts. Sample lessons will be provided to show

how pedagogical strategies can be introduced into structured lessons which

demonstrate how these skills can be explicitly shared with students. The

ultimate aim is to change the mindset of teachers and encourage them to

innovate, explore and experiment with new modes of teaching language

in the classroom and to make learning relevant and meaningful to today’s

culturally diverse and techno savvy youths.


EDUCATION | 57

Task Design, Implementation and

Assessment

Integrating Information and Communication

Technology in English Language Teaching and

Learning

Phillip A. Towndrow

ISBN 9780071261838 • MHID 0071261834 • 2007 • Softcover • 136pp

This book is a survival guide in using Information and Communication

Technology (ICT) effectively. The approach adopted seeks to understand

the complex ecology of language learning contexts with ICT by describing

and dealing with issues that teachers face in their daily work. A customisable

framework for action is presented where priority is given to the crucial role

teachers play in making decisions about the design, implementation and

assessment of learning experiences.

Teaching Expository Writing

Genre Practices and Thinking Skills

Antonia Chandrasegaran and Kum Khuan Tang

ISBN 9780071264761 • MHID 0071264760 • 2008 • Softcover • 102pp

Teaching Expository Writing offers a practical approach to improving

students’ writing through the explicit teaching of writer–reader interaction

and thinking processes. Instead of merely describing the features of good

expository writing, this book describes teaching methods and provides

sample exercises for training students in specific discourse behaviours and

thinking strategies. It demonstrates, with examples of O-level-type topics,

how these processes can be identified and practised in the classroom. To

help teachers prepare writing lessons, there are guidelines for sourcing and

adapting instructional material to fit the needs of a class, conducting joint

writing with students, and constructing writing exercises. One chapter

offers suggestions on how to provide feedback on students’ writing with the

aim of nurturing a particular discourse practice or thinking process.


58 | EDUCATION


Sounds, Symbols and Spellings

Adam Brown

ISBN 9780071247726 • MHID 0071247726 • 2005 • Softcover • 176pp

Sounds, Symbols and Spellings explains the rationale for, and gives

familiarisation practice in, the symbols of the transcription system used in

all good modern British English dictionaries.

Non-native learners of the English language as well as native speakers who

need to be familiar with transcription, will find this book useful.

This book comes with a CD-ROM of supplementary material.

From Literature Review to Developing a

Conceptual Framework and to Journal

Writing

Kor Liew Kee and Teoh Sian Hoon

ISBN 9789833850938 • MHID 9833850936 • 2009 • Softcover • 130pp

This book presents effective strategies for conducting searches, organising

information, constructing a conceptual or theoretical framework and

writing the final textual presentation through an easy-to-follow question

and answer approach. Realistic examples are drawn from the authors’ own

experiences to demonstrate how to put theory into practice. Important

information is tabulated for extra clarity and useful websites are highlighted

throughout the book for readers’ benefit.


EDUCATION | 59

Differential Equations

Models and Methods

Ang Keng Cheng

ISBN 9780071250856 • MHID 0071250859 • 2006 • Softcover • 224pp

Many books on differential equations assume that the reader has a fairly

sophisticated level of competence in calculus at the university level.

Differential Equations differs from them in that it enables a student with

some basic knowledge of calculus to learn about differential equations

and appreciate their applications. The focus of the book is on first

order differential equations, their methods of solution and their use in

mathematical models. Methods include analytic and graphical solutions,

as well as numerical techniques. Readers will not only learn the necessary

techniques of solving first order differential equations, but also how these

equations can be applied in different fields. Examples have been carefully

chosen to provide motivation for new concepts or techniques, and to

illustrate the importance of differential equations.

Teaching Primary School Mathematics

A Resource Book (2nd Edition)

Edited by Lee Peng Yee and Lee Ngan Hoe

ISBN 9780071268486 • MHID 0071268480 • 2008 • Softcover • 304pp

Teaching Primary School Mathematics presents discussions on the

syllabus and concepts, teaching approaches and ideas, common errors

and learning difficulties, as well as sample activities and test items. The

book is divided into two parts: Part I examines the Singapore curriculum

framework while Part II provides practical help on the teaching of specific

topics. Each chapter draws from the experience of various authors in this

volume, and is well researched, well written and easy to understand.

Teaching Secondary School Mathematics

A Resource Book (2nd Edition, Updated)

Edited by Lee Peng Yee and Lee Ngan Hoe

ISBN 9780071268493 • MHID 0071268499 • 2009 • Softcover • 440pp

Teaching Secondary School Mathematics is a sequel to its companion

volume, Teaching Primary School Mathematics, in the Singapore

Mathematics Education Series. Both are used as a main reference for

training school teachers at the National Institute of Education, the only

teachers’ training centre in Singapore. The series has been updated to follow

the 2007 syllabus, implemented in schools in Singapore.

Teaching Secondary School Mathematics covers the following four aspects

of teaching and learning: syllabus (standards) and concepts, teaching

approaches and ideas, common errors and learning difficulties, and sample

activities. Each chapter draws from the experience and teaching materials

of the various authors in this volume, and is well researched, clearly written

and easy to understand.


60 | EDUCATION


I Believe I Can Fly

The Story of Xinmin Secondary

William Koh

ISBN 9780071230063 • MHID 0071230068 • 2003 • Softcover • 144pp

This book studies in depth a school’s turnaround over a ten-year period.

Two principals played crucial roles in transforming Xinmin Secondary

School from a ‘last choice’ institution suffering from falling enrolment into

a school that won the Top Value Added Award for nine consecutive years,

from 1994 to 2002, for consistently adding value to its students’ academic

performance.

To Empower, Be Empowered

Yeap Lay Leng, Myint Swe Khine, Lim Lee Hean and Low Guat Tin

ISBN 9780071246491 • MHID 0071246495 • 2005 • Softcover • 264pp

‘To empower, be empowered’ is a process that enables individuals to take

on greater responsibility and authority in decision making. The individuals’

potential to make decisions can be maximized within an environment that

nurtures them through education, training, professional development,

commitment, facilitation, resources, mutual trust and emotional support.


EDUCATION | 61

Perspectives on Physical Education and

Sports Science in Singapore

An Eye on the Youth Olympics 2010

Edited by Nick Aplin

ISBN 9780071281645 • MHID 0071281649 • 2009 • Softcover • 320pp

In 2008, Singapore secured the bid to host the first-ever Youth Olympic

Games in 2010. The eyes of the world will be on Singapore as the games – now

a national concern – encompasses an initiative to invite the international

sporting youth to participate, not only in competitive games, but also in

educational and cultural activities. This event as well as Singapore’s silver

medal in the 2008 Beijing Olympics and the Singapore F1 Grand Prix –

Formula One’s inaugural night race – have acted as catalysts for more young

Singaporeans to engage in sports.

This book addresses:

The concurrent need to apply new knowledge and develop a greater

understanding of meaningful sports and physical education

The contemporary needs in schools and within the community

The future developments in sports and physical education

Understanding Biomechanics for Physical

Education and Sports

Michael Koh and John Tan

ISBN 9780071247733 • MHID 0071247734 • 2006 • Softcover • 168pp

Movements of the human body are produced by the contraction of muscles.

However, these movements are also influenced by external forces such

as gravity, friction, fluid resistance and reaction forces that are evoked

through ground contact or upon impact with other bodies. The study of

these physical quantities lies within a branch of physics known as mechanics.

In this book, which focuses on sports biomechanics, the authors apply the

principles of mechanics in the analysis of human movement.


62 | EDUCATION


ENGINEERING | 63

Thermodynamics

An Engineering Approach

(7th Edition in SI Units with Student Resource DVD)

Yunus A. Çengel and Michael A. Boles

ISBN 9780071311113 • MHID 0071311114 • 2011 • Softcover • 1006pp

The seventh edition of the bestseller Thermodynamics: An Engineering

Approach moves students toward a clear understanding and firm grasp

of the basic principles of thermodynamics. This textbook communicates

directly with tomorrow’s engineers in a simple yet precise manner that

encourages creative and imaginative thinking and is read by students with

interest and enthusiasm all over the world.

This Edition Features:

An early introduction to the First Law of Thermodynamics establishes

a general understanding of energy, mechanisms of energy transfer,

the concept of energy balance, thermo-economics, and conversion

efficiency.

Over 400 brand-new homework problems which further enhance the

already extensive and diverse homework problem sets.

Physical intuition to help students develop a sense of the underlying

physical mechanisms and a mastery of solving practical problems that

an engineer is likely to face in the real world.

This book is accompanied by a media package which includes a student

resource DVD.

NEW

Contents

1 Introduction and basic concepts

2 Energy, energy transfer, and general energy analysis

3 Properties of pure substances

4 Energy analysis of closed systems

5 Mass and energy analysis of control volumes

6 The Second Law of Thermodynamics

7 Entropy

8 Energy: A measure of work potential

9 Gas power cycles

10 Vapor and combined power cycles

11 Refrigeration cycles

12 Thermodynamic property relations

13 Gas mixtures

14 Gas–vapor mixtures and air-conditioning

15 Chemical reactions

16 Chemical and phase equilibrium

17 Compressible flow

Appendix

Property tables and charts

The Authors

Yunus A. Çengel is Professor Emeritus of Mechanical Engineering at the University of Nevada, Reno. He received his B.S.

in mechanical engineering from Istanbul Technical University and his M.S. and Ph.D. in mechanical engineering from

North Carolina State University. His areas of interest are renewable energy, energy efficiency, energy policies, heat transfer

enhancement, and engineering education. Dr. Çengel is also the author or coauthor of the widely adopted textbooks

Fundamentals of Thermal-Fluid Sciences (3rd ed., 2008), Heat and Mass Transfer: Fundamentals and Applications (4th

ed., 2011), Introduction to Thermodynamics and Heat Transfer (2nd ed., 2008), Fluid Mechanics: Fundamentals and

Applications (2nd ed., 2010), and Essentials of Fluid Mechanics: Fundamentals and Applications (1st ed., 2008), all

published by McGraw-Hill. Some of his textbooks have been translated into Chinese, Japanese, Korean, Thai, Spanish,

Portuguese, Turkish, Italian, Greek, and French.

Michael A. Boles is Associate Professor of Mechanical and Aerospace Engineering at North Carolina State University (NCSU),

where he earned his Ph.D. in mechanical engineering and is an Alumni Distinguished Professor. Dr. Boles has received

numerous awards and citations for excellence as an engineering educator. He is a past recipient of the SAE Ralph R. Teetor

Education Award and has been twice elected to the NCSU Academy of Outstanding Teachers. The NCSU ASME student

section has consistently recognized him as the outstanding teacher of the year and the faculty member having the most

impact on mechanical engineering students.


64 | ENGINEERING

Foundations of Materials Science and

Engineering

5th Edition in SI Units

William F. Smith and Javad Hashemi

ISBN 9780071311144 • MHID 0071311149 • 2011 • Softcover • 1096pp

NEW

Foundations of Materials Science and Engineering provides an eminently

readable and understandable overview of engineering materials for

undergraduate students. This fifth SI edition offers a fully revised chemistry

chapter and a new chapter on biochemicals, as well as a new taxonomy

of homework problems that will help students and instructors gauge and

set goals for student learning. Through concise explanations, numerous

worked-out examples, a wealth of illustrations and photographs, and a new

set of online resources, the fifth edition provides the most student-friendly

introduction to the science and engineering of materials.

New and retained features of the text:

Fully revised chemistry chapter (Chapter 2), with a succinct

presentation of important and historical breakthroughs and updated

scientific theories, concepts, and interpretations.

New chapter on biomaterials (Chapter 17), with extensive coverage

of both biocompatible materials (metals, ceramics, polymers, and

composites) and biological materials.

More than 1,200 end-of-chapter problems, many of which are new to

the fifth edition.

Videos, tutorials, and highly interactive virtual laboratory experiments

are available to maintain the interest of the students in the presented

materials.

Chapter openers give readers a sense of how engineers use each

chapter’s contents in the real world.

Learning objectives outline major concepts at the start of each chapter

to help students focus on the most essential big-picture topics.

Icons in the margins highlight online supplements throughout the

text.

Contents

1 Introduction to Materials Science and Engineering

2 Atomic Structure and Bonding

3 Crystal and Amorphous Structure in Materials

4 Solidification and Crystalline Imperfections

5 Thermally Activated Processes and Diffusion in Solids

6 Mechanical Properties of Metals I

7 Mechanical Properties of Metals II

8 Phase Diagrams

9 Engineering Alloys

10 Polymeric Materials

11 Ceramics

12 Composite Materials

13 Corrosion

14 Electrical Properties of Materials

15 Optical Properties and Superconductive Materials

16 Magnetic Properties

17 Biological and Biomaterials

Appendix I

Appendix II

Appendix III

Appendix IV

Reference for further study by chapter

Glossary

Answer

Index


ENGINEERING | 65

FORTHCOMING

Design of Concrete Structures

14th Edition with SI Units

H. Nilson, David Darwin, and Charles W. Dolan

ISBN 9780071311397 • MHID 0071311394 • 2010 • Softcover

The fourteenth edition of the classic text, Design of Concrete Structures, is completely revised using the newly

released 2008 American Concrete Institute (ACI) Code. This new edition has the same dual objectives as the

previous editions:

To establish a firm understanding of the behavior of structural concrete

To develop proficiency in the methods used in current design practice

The book covers the behavior and design aspects of concrete structures and provides updated examples and

homework problems. New material on slender columns, seismic design, anchorage using headed deformed bars,

and reinforcing slabs for shear using headed studs has been added. The notation has been thoroughly updated to

match changes in the ACI Code.

The text also presents the basic mechanics of structural concrete and methods for the design of individual members

for bending, shear, torsion, and axial force, and provides detail on the various types of structural systems applications,

including an extensive presentation of slabs, footings, foundations, and retaining walls.

Key Features

Coverage updated to match ACI 318-08.

Expanded presentation and enhanced example problems in Chapter 3 on Flexural Analysis and Design.

New homework problem sets.

Updated modified compression theory method of shear design from the AASHTO LRFD Bridge Design

Specifications and modified shear friction design procedures from the ACI Code added to Chapter 4.

Expanded coverage on bond and development of reinforcement using headed deformed bars in Chapter 5.

Slender column design requirements revised and updated in Chapter 9.

Guidance on preliminary design and guidelines for proportioning members in Chapter 12.

Updated design procedures for prestressed concrete in Chapter 19.

Expanded description of loading criteria and description of new design requirements for seismic design in

Chapter 20.

Text features applications that reflect the authors’ practical experience.

Contents

Preface

1 Introduction

2 Materials

3 Flexural Analysis and Design of Beams

4 Shear and Diagonal Tension in Beams

5 Bond, Anchorage, and Development Length

6 Serviceability

7 Analysis and Design for Torsion

8 Short Columns

9 Slender Columns

10 Strut-and-Tie Models

11 Design of Reinforcement at Joints

12 Analysis of Indeterminate Beams and Frames

13 Analysis and Design of Slabs

14 Yield Line Analysis for Slabs

15 Strip Method for Slabs

16 Footings and Foundations

17 Retaining Walls

18 Concrete Building Systems

19 Prestressed Concrete

20 Seismic Design

Appendix A. Design aids

Appendix B. SI Conversion Factors: Inch-Pound Units to SI

Units

Index


66 | ENGINEERING

Vector Mechanics for Engineers

Statics (9th Edition in SI Units)

Ferdinand Beer, Russell Johnston, Jr, David Mazurek and Elliot Eisenberg

ISBN 9780071311076 • MHID 0071311076 • 2010 • Softcover • 648pp

Vector Mechanics for Engineers: Statics provides conceptually accurate

and thorough coverage, and its problem-solving methodology gives

students the best opportunity to learn statics. This new edition features a

significantly refreshed problem set.

Key Features

Chapter openers with real-life examples and outlines previewing

objectives

Careful, step-by-step presentation of lessons

Sample problems with the solution laid out in a single page, allowing

students to easily see important key problem types

Solving Problems on Your Own boxes that prepare students for the

problem sets

Forty percent of the problems updated from the previous edition

Contents

Preface

List of Symbols

1 Introduction

2 Statics of Particles

3 Rigid BodiesEquivalent Systems of Forces

4 Equilibrium of Rigid Bodies 156

5 Distributed ForcesCentroids and Centers of Gravity

6 Analysis of Structures

NEW

7 Forces in Beams and Cables 352

8 Friction

9 Distributed ForcesMoments of Inertia

10 Method of Virtual Work

Appendix: Fundamentals of Engineering Examination

Photo Credits

Index

Answers to Problems

The Authors

Ferdinand P. Beer. Born in France and educated in France and Switzerland, Ferd received an M.S. degree from the Sorbonne

and an Sc.D. degree in theoretical mechanics from the University of Geneva. He came to the United States after serving

in the French army during the early part of World War II and taught for four years at Williams College in the Williams-

MIT joint arts and engineering program. Following his service at Williams College, Ferd joined the faculty of Lehigh

University where he taught for thirty-seven years. He held several positions, including University Distinguished Professor

and chairman of the Department of Mechanical Engineering and Mechanics, and in 1995 Ferd was awarded an honorary

Doctor of Engineering degree by Lehigh University.

E. Russell Johnston, Jr. Born in Philadelphia, Russ holds a B.S. degree in civil engineering from the University of Delaware and

an Sc.D. degree in the field of structural engineering from the Massachusetts Institute of Technology. He taught at Lehigh

University and Worcester Polytechnic Institute before joining the faculty of the University of Connecticut where he held

the position of chairman of the Department of Civil Engineering and taught for twenty-six years. In 1991 Russ received the

Outstanding Civil Engineer Award from the Connecticut Section of the American Society of Civil Engineers.

David F. Mazurek. David holds a B.S. degree in ocean engineering and an M.S. degree in civil engineering from the Florida

Institute of Technology and a Ph.D. degree in civil engineering from the University of Connecticut. He was employed by

the Electric Boat Division of General Dynamics Corporation and taught at Lafayette College prior to joining the U.S. Coast

Guard Academy, where he has been since 1990. He has served on the American Railway Engineering and Maintenance of

Way Association’s Committee 15—Steel Structures for the past eighteen years. His professional interests include bridge

engineering, tall towers, structural forensics, and blast-resistant design.

Elliot R. Eisenberg. Elliot holds a B.S. degree in engineering and an M.E. degree, both from Cornell University. He has focused

his scholarly activities on professional service and teaching, and he was recognized for this work in 1992 when the American

Society of Mechanical Engineers awarded him the Ben C. Sparks Medal for his contributions to mechanical engineering

and mechanical engineering technology education and for service to the American Society for Engineering Education.

Elliot taught for thirty-two years, including twenty-nine years at Penn State where he was recognized with awards for both

teaching and advising.


ENGINEERING | 67

Vector Mechanics for Engineers

Dynamics (9th Edition in SI Units)

Ferdinand P. Beer, E. Russel Johnston, Jr. and Phillip J. Cornwell

ISBN 9780071311083 • MHID 0071311084 • 2010 • Softcover • 732pp

New to This Edition

Thoroughly refreshed problem sets in the ninth edition. 70% of the

problems are updated from the previous edition.

Features

A careful, step-by-step presentation is followed in each lesson of

each chapter, and every chapter starts with a real-life example and an

outline previewing the chapter objectives and lessons. Each lesson is

accompanied by sample problems and Solving Problems On Your Own

boxes that prepare students for the problem sets. Each chapter finishes

with a brief Review Problem set and an assortment of computer and

design problems.

Well-respected sample problems are a signature Beer and Johnston text

feature that allow students to see important key problem types and

with the solution laid out on a single page, are organized to provide

a potent model for student problem solving. Sample problems serve

the dual purpose of amplifying the text and demonstrating the type

of neat and orderly work that students should cultivate in their own

solutions.

Contents

11 Kinematics of Particles

12 Kinetics of Particles: Newton’s Second Law

13 Kinetics of Particles: Energy and Momentum Methods

14 Systems of Particles

15 Kinematics of Rigid Bodies

16 Plane Motion of Rigid Bodies: Forces and Accelerations

17 Plane Motion of Rigid Bodies: Energy and Momentum Methods

18 Kinetics of Rigid Bodies in Three Dimensions

19 Mechanical Vibrations

Appendix A Some Useful Definitions and Properties of Vector Algebra

Appendix B Moments of Inertia of Masses

Appendix C Fundamentals of Engineering Examination

NEW


68 | ENGINEERING

Heat and Mass Transfer

Fundamentals and Applications

(4th Edition in SI Units with Students Resource DVD)

Yunus A. Çengel and Afshin J. Ghajar

ISBN 9780071311120 • MHID 0071311122 • 2011 • Softcover • 928pp

NEW

This text is the outcome of an attempt to have a textbook for a practically

oriented heat transfer course for engineering students. The text covers the

standard topics of heat transfer with an emphasis on physics and real-world

applications. This approach is more in line with students’ intuition, and

makes learning the subject matter enjoyable.

It is an engineering textbook that

communicates directly to the minds of tomorrow’s engineers in a

simple yet precise manner.

leads students toward a clear understanding and firm grasp of the basic

principles of heat transfer.

encourages creative thinking and development of a deeper

understanding and intuitive feel for heat transfer.

is read by students with interest and enthusiasm rather than being used

as an aid to solve problems.

Special effort has been made to appeal to students’ natural curiosity and

to help them explore the various facets of the exciting subject area of heat

transfer. The best way to learn is by practice. Therefore, special effort is

made throughout the book to reinforce material that was presented earlier.

Yesterday’s engineer spent a major portion of his or her time substituting

values into the formulas and obtaining numerical results. However, now

formula manipulations and number crunching are being left mainly to the

computers. Tomorrow’s engineer will have to have a clear understanding

and a firm grasp of the basic principles so that he or she can understand

even the most complex problems, formulate them, and interpret the results.

A conscious effort is made to emphasize these basic principles while also

providing students with a perspective at how computational tools are used

in engineering practice.

The Authors

Yunus A. Çengel is Professor Emeritus of Mechanical Engineering at the University of Nevada, Reno. He received his B.S.

in mechanical engineering from Istanbul Technical University and his M.S. and Ph.D. in mechanical engineering from

North Carolina State University. His areas of interest are renewable energy, energy efficiency, energy policies, heat transfer

enhancement, and engineering education. He served as the director of the Industrial Assessment Center (IAC) at the

University of Nevada, Reno, from 1996 to 2000. He has led teams of engineering students to numerous manufacturing

facilities in Northern Nevada and California to perform industrial assessments, and has prepared energy conservation,

waste minimization, and productivity enhancement reports for them.

Afshin J. Ghajar is Regents Professor and Director of Graduate Studies in the School of Mechanical and Aerospace Engineering

at Oklahoma State University, Stillwater, Oklahoma, USA and a Honorary Professor of Xi’an Jiaotong University, Xi’an,

China. He received his B.S., M.S., and Ph.D. all in Mechanical Engineering from Oklahoma State University. His expertise

is in experimental and computational heat transfer and fluid mechanics. Dr. Ghajar has made significant contributions to

the field of thermal sciences through his experimental, empirical, and numerical works in heat transfer and stratification in

sensible heat storage systems, heat transfer to non-Newtonian fluids, heat transfer in the transition region, and non-boiling

heat transfer in two-phase flow.


ENGINEERING | 69

Features

Over 200 Fundamentals of Engineering (FE) Exam multiple-choice

questions to help students prepare for the NCEES exam

Over 1000 illustrations, with many in three-dimensional, to help

students visualize concepts

Historical anecdotes throughout the entire textbook

New solved example problems in all chapters

Several extended and revised sections including the coverage of finned

surfaces, numerical methods in heat conduction, micro tubes and nonboiling

two-phase flow heat transfer

Over 2000 homework problems including concept, design, essay,

parametric study and multiple-choice problems, with over one-third

of the problems have been revised or are new

“Topics of Special Interest” sections continue to expand the boundaries of

classical heat transfer into other areas of interest and everyday applications

Inclusion of an interactive software for the solution of steady state and

transient one- and two-dimensional heat conduction problems with uniform

energy generation in rectangular geometries

Supplementary materials:

1) Student Resources DVD – Packaged free with text, the Student

Resource DVD contains the Limited Academic Version of EES

(Engineering Equation Solver) software with scripted solutions to

selected text problems. This software combines equation-solving

capability and engineering property data. EES can do optimization,

parametric analysis, and linear and nonlinear regression, and

provides publication-quality plotting capabilities. Thermodynamics

and transport properties for air, water, and many other fluids

are built in, and EES allows the user to enter property data or

functional relationships. It requires less time than a calculator

for data entry and allows more time for thinking critically about

modeling and solving engineering problems.

2) Textbook Website: www.mhhe.com/cengel – This website offers

resources for instructors and students including general text

information, errata, author information and helpful web links.

3) *Solutions Manual – Provided only to authorized professors and

instructors for use in preparing for classes, the Solutions Manual

offers step-by-step solutions with detail explanations to end-ofchapter

problems in the textbook.

4) *PowerPoint Lecture Slides – Consisting of PowerPoint

presentations to every chapter and complete with real-world

examples, informative illustrations and photographs, these slides

provide a ready resource of teaching materials to support classroom

teaching.

Contents

Preface

1 Introduction and Basic Concepts

2 Heat Conduction Equation

3 Steady Heat Conduction

4 Transient Heat Conduction

5 Numerical Methods in Heat

Conduction

6 Fundamentals of Convection

7 External Forced Convection

8 Internal Forced Convection

9 Natural Convection

10 Boiling and Condensation

11 Heat Exchangers

12 Fundamentals of Thermal

Radiation

13 Radiation Heat Transfer

14 Mass Transfer

Appendix Property Table and Charts

Index

(*These supplement materials are available only to instructors using

the textbook for their teaching purposes. Please contact your local

McGraw-Hill sales representatives if you require further assistance.)


70 | ENGINEERING

Shigley’s Mechanical Engineering Design

9th Edition in SI Units

Richard G. Budynas and Keith J. Nisbett

ISBN 9780071311137 • MHID 0071311130 • 2011 • Softcover • 1112pp

This ninth edition continues to provide the focus and practicality that

have made this book the standard in machine design for nearly 50 years. It

combines the straightforward focus on fundamentals that especially targets

the developing engineering student with an accuracy and completeness that

makes this text a valued reference for practicing engineers.

Key Features

New and revised end-of-chapter problems. This edition includes over

1000 end-of-chapter problems, which is an increase of over 40%.

There are over 600 new and revised problems

Problems linked across multiple chapters. A series of multichapter

linked problems is introduced to help students build on their

knowledge and understand the connectivity of topics.

Enhanced and updated coverage of numerous topics.

Contents

About the Authors

Preface

List of Symbols

Part 1 Basics

1 Introduction to Mechanical Engineering Design

2 Materials

3 Load and Stress Analysis

4 Deflection and Stiffness

Part 2 Failure Prevention

5 Failures Resulting from Static Loading

6 Fatigue Failure Resulting from Variable Loading

Part 3 Design of Mechanical Elements

7 Shafts and Shaft Components

8 Screws, Fasteners, and the Design of Nonpermanent

Joints

9 Welding, Bonding, and the Design of Permanent Joints

NEW

10 Mechanical Springs

11 Rolling-Contact Bearings

12 Lubrication and Journal Bearings

13 Gears—General

14 Spur and Helical Gears

15 Bevel and Worm Gears

16 Clutches, Brakes, Couplings, and Flywheels

17 Flexible Mechanical Elements

18 Power Transmission Case Study

Part 4 Analysis Tools

19 Finite-Element Analysis

20 Statistical Considerations

Appendixes

Appendix A Useful Tables

Appendix B Answers to Selected Problems

Appendix C Gear Equations (in SI Units) Based on AGMA

Standards

Index

The Authors

Richard G. Budynas is Professor Emeritus of the Kate Gleason College of Engineering at Rochester Institute of Technology.

He has over 40 years experience in teaching and practicing mechanical engineering design. He is the author of a McGraw-

Hill textbook, Advanced Strength and Applied Stress Analysis, Second Edition; and co-author of a McGraw-Hill reference

book, Roark’s Formulas for Stress and Strain, Seventh Edition. He was awarded the BME of Union College, MSME of the

University of Rochester, and the Ph.D. of the University of Massachusetts. He is a licensed Professional Engineer in the

state of New York.

J. Keith Nisbett is an Associate Professor and Associate Chair of Mechanical Engineering at the Missouri University of Science

and Technology. He has over 25 years of experience with using and teaching from this classic textbook. As demonstrated by

a steady stream of teaching awards, including the Governor’s Award for Teaching Excellence, he is devoted to finding ways

of communicating concepts to the students. He was awarded the BS, MS, and Ph.D. of the University of Texas at Arlington.


ENGINEERING | 71

Fluid Mechanics

7th Edition in SI Units

Frank M. White

ISBN 9780071311212 • MHID 0071311211 • 2011 • Softcover 896pp

The seventh edition of Fluid Mechanics offers students a clear and

comprehensive presentation of the material that demonstrates the

progression from physical concepts to engineering applications. The

book helps students to see the practical importance of fluid mechanics

fundamentals. The wide variety of topics gives instructors many options for

their course and is a useful resource to students long after graduation. The

problem-solving approach is presented at the start of the book and carefully

integrated in all examples. Students can progress from general examples to

those involving design, multiple steps, and computer usage.

Key Features

Bernoulli presentation revised and moved to partner with linear

momentum

New material on microflow concepts

Subheadings explaining each group of problems

Over 300 new problems

Stimulating new contemporary examples, such as a flying car, kitedriven

ships, a vehicle driven by a wind turbine, the Trans-Alaska

Pipeline, and Rocket Man’s wings

Contents

1 Introduction

2 Pressure Distribution in a Fluid

3 Integral Relations for a Control Volume

4 Differential Relations for Fluid Flow

5 Dimensional Analysis and Similarity

6 Viscous Flow in Ducts

7 Flow Past Immersed Bodies

8 Potential Flow and Computational Fluid Dynamics

9 Compressible Flow

10 Open-Channel Flow

11 Turbomachinery

Appendix A Physical Properties of Fluids

Appendix B Compressible Flow Tables

Appendix C Conversion Factors

Appendix D Equations of Motion in Cylindrical Coordinates

FORTHCOMING

The Author

Frank M White is Professor Emeritus of Mechanical and Ocean Engineering at the University of Rhode Island. He studied at

Georgia Tech and M.I.T. In 1966 he helped found, at URI, the first department of ocean engineering in the country. Known

primarily as a teacher and writer, he has received eight teaching awards and has written four textbooks on fluid mechanics

and heat transfer. From 1979 to 1990 he was editor-in-chief of the ASME Journal of Fluids Engineering and then served

from 1991 to 1997 as chairman of the ASME Board of Editors and of the Publications Committee. He is a Fellow of ASME

and in 1991 received the ASME Fluids Engineering Award.


72 | ENGINEERING

FORTHCOMING

Fundamentals of Aerodynamics

SI Units

John D. Anderson

ISBN 9780071289085 • MHID 0071289089 • 2011 • Softcover • 1152pp

In keeping with its bestselling previous editions, this book offers the most readable, interesting, and up-to-date

overview of aerodynamics to be found in any text. The classic organization of the text has been preserved, as is its

successful pedagogical features: chapter roadmaps, preview boxes, design boxes and summary section. Although

fundamentals do not usually change over time, applications do and so various detailed content is modernized, and

existing figures are replaced with modern data and illustrations. Historical topics, carefully developed examples,

numerous illustrations, and a wide selection of chapter problems are found throughout the text to motivate and

challenge students of aerodynamics.

New Features

A new “Design Box” dealing with a relatively new and very promising type of airplane configuration called the

“Blended Wing-Body”, is included in Chapter 11 and is just one of many fundamental applications discussed

in the book. It is based on NASA research and new Boeing design work among others, and could be the jet

transport configuration of the future.

A new historical note about the Swept Wing will also be added in Chapter 11. It will include new historical

information on German research and development on Swept Wings that has just now come to light.

The discussion of hypersonics in Chapter 14, “Elements of Hypersonic Flow” is extended to include another

new Design Box focused on hypersonic waverider configurations. Hypersonic flight is in many respects the

frontier of modern aerodynamics, and waveriders show great promise for future hypersonic vehicles. the

experience of research carried out by the author and his students greatly enhance the discussion.

New Applied Aerodynamics sections added for low-speed, high-speed, and high subsonic and supersonic

airplanes including lift and drag characteristics and prediction.

Approximately 30% more worked examples are added. 20% more end of chapter problems are added.

Contents

Part 1 Fundamental Principles

1 Aerodynamics: Some Introductory Thoughts

2 Aerodynamics: Some Fundamental Principles and

Equations

Part 2 Inviscid, Incompressible Flow

3 Fundamentals of Inviscid, Incompressible Flow

4 Incompressible Flow over Airfoils

5 Incompressible Flow over Finite Wings

6 Three-Dimensional Incompressible Flow

Part 3 Inviscid, Compressible Flow

7 Compressible Flow: Some Preliminary Aspects

8 Normal Shock Waves and Related Topics

9 Oblique Shock and Expansion Waves

10 Compressible Flow Through Nozzles, Diffusers, and

Wind Tunnels

11 Subsonic Compressible Flow over Airfoils: Linear Theory

12 Linearized Supersonic Flow

13 Introduction to Numerical Techniques for Nonlinear

Supersonic Flow

14 Elements of Hypersonic Flow

Part 4 Viscous Flow

15 Introduction to the Fundamental Principles and

Equations of Viscous Flow

16 Some Special Cases; Couette and Poiseuille Flows

17 Introduction to Boundary Layers

18 Laminar Boundary Layers

19 Turbulent Boundary Layers

20 Navier-Stokes Solutions: Some Examples

Appendix A Isentropic Flow Properties

Appendix B Normal Shock Properties

Appendix C Prandtl-Meyer Function and Mach Angle

Appendix D Standard Atmosphere, SI Units


ENGINEERING | 73

FORTHCOMING

Fundamentals of Structural Analysis

4th Edition in SI Units

Kenneth M. Leet, Chia-Ming Uang and Anne Gilbert

ISBN 9780071311151 • MHID 0071311157 • 2011 • Softcover • 816pp

This book introduces engineering and architectural students to the basic techniques for analyzing the most common

structural elements, including beams, trusses, frames, cables, and arches. The text covers the classical methods of

analysis for determinate and indeterminate structures, and provides an introduction to the matrix formulation on

which computer analysis is based.

New Features

Enhanced Treatment of Design Loads is given in Chapter Two.

Superior coverage of various loads including gravity, wind, earthquake, and snow loads that includes live and

dead loads based on the ANSI/ASCE 7 Standard.

Historical Notes have been added to various chapters providing points in the history of accomplishments and

developments in structural analysis methods. These provide context and promote learning.

Contents

1 Introduction

2 Design Loads

3 Statics of Structures-Reactions

4 Trusses

5 Beams and Frames

6 Cables

7 Arches

8 Live Load Forces: Influence Lines for Determinate Structures

9 Deflections of Beams and Frames

10 Work-Energy Methods for Computing Deflections

11 Analysis of Indeterminate Structures by the Flexibility Method

12 Analysis of Indeterminate Beams and Frames by the Slope-Deflection Method

13 Moment Distribution

14 Indeterminate Structures: Influence Lines

15 Approximate Analysis of Indeterminate Structures

16 Introduction to the General Stiffness Method

17 Matrix Analysis of Trusses by the Direct Stiffness Method

18 Matrix Analysis of Beams and Frames by the Direct Stiffness Method


74 | ENGINEERING

FORTHCOMING

Probability and Statistics

Principles and Applications

J. Susan Milton, Jesse C. Arnold and Liu Kwong Ip

ISBN 9780071087858 • MHID 0071087850 • 2012 • Softcover • 600pp

This well-respected text is designed for the first course in probability and statistics taken by students majoring

in Engineering and the Computing Sciences. The prerequisite is one year of calculus. The text offers a balanced

presentation of applications and theory. The authors take care to develop the theoretical foundations for the

statistical methods presented at a level that is accessible to students with only a calculus background. They explore

the practical implications of the formal results to problem-solving so students gain an understanding of the logic

behind the techniques as well as practice in using them. The examples, exercises, and applications were selected to

apply to engineering, computing, mathematics and science students and include opportunities for real data analysis.

The new co-author approach is to emphasize on the applications behind the formulae and the methods. Furthermore,

the content is to be made more focused such that it fits into a one-semester course.

The new edition builds on the strengths of the book and enhances it further with the following:

New Features

The examples are revised to show a structured procedure for solving a problem.

More illustrations are added to the examples, where required to further enhance the student’s understanding.

The sections of the book with advanced mathematics are highlighted.

Contents

1 Introduction to Probability and Counting

1.1 Interpreting Probabilities

1.2 Sample Spaces and Events

1.3 Permutations and Combinations

2 Some Probability Laws

2.1 Axioms of Probability

2.2 Conditional Probability

2.3 Independence and the Multiplication Rule

2.4 Bayes' Theorem

3 Discrete Distributions

3.1 Random Variables

3.2 Discrete Probablility Densities

3.3 Expectation and Distribution Parameters

3.4 Geometric Distribution and the Moment Generating

Function

3.5 Binomial Distribution

3.6 Negative Binomial Distribution

3.7 Hypergeometric Distribution

3.8 Poisson Distribution

4 Continuous Distributions

4.1 Continuous Densities

4.2 Expectation and Distribution Parameters

4.3 Gamma Distribution

4.4 Normal Distribution

4.5 Normal Probability Rule and Chebyshev's Inequality

4.6 Normal Approximation to the Binomial Distribution

4.7 Weibull Distribution and Reliability

4.8 Transformation of Variables

4.9 Simulating a Continuous Distribution

5 Joint Distributions

5.1 Joint Densities and Independence

5.2 Expectation and Covariance

5.3 Correlation

5.4 Conditional Densities and Regression

5.5 Transformation of Variables

6 Descriptive Statistics

6.1 Random Sampling

6.2 Picturing the Distribution

6.3 Sample Statistics

6.4 Boxplots

7 Estimation

7.1 Point Estimation

7.2 The Method of Moments and Maximum Likelihood

7.3 Functions of Random Variables--Distribution of X


ENGINEERING | 75

Biostatistics for the Health Sciences

Karuthan Chinna and Krishnakumari Krishnan

ISBN 9789833850686 • MHID 9833850685 • 2010 • Softcover • 196pp

This book is an ideal introduction to the study of statistics applied to the

field of health sciences. It is intended for undergraduate and postgraduate

students in the field of medicine, dentistry, pharmacy, nursing, allied health

and other health-related fields with little or no background in statistics.

Features:

Statistical computation methods are showcased in clinical, medical and

research applications

Relevant formulas are provided for every type of analysis

Computational mechanics are illustrated using scientific calculators

and Excel spreadsheets

Statistical results are summarized in simple, easy to understand tables

Writing of precise conclusions based on statistical evidence is

emphasized

End of chapter practice exercises are provided

Fluid Mechanics

Fundamentals and Applications

(2nd Edition in SI Units)

Yunus A. Çengel and John M. Cimbala

ISBN 9780071284219 • MHID 0071284214 • 2010 • Softcover • 1016pp

A Four-Pronged Visual Approach is incorporated into this fluids text and

package:

1. There is an abundance of figures and diagrams incorporated in

the text.

2. There is an abundance of photos, including images from Van

Dyke’s Album of fluid motion.

3. Fluid concept videos created by Gary Settles of Pennsylvania

State University.

4. Numerous CFD animations for key fluid concepts.

Intuitive Explanations are used throughout the text, featuring everyday

phenomena to show basic principles behind fluid mechanics.

Design-Oriented Problems–each chapter problem set includes several openended

problems that require students to think beyond just getting a simple,

numerical answer.

Applied Problems show the use of fluid mechanics in a number of

disciplines, including ME, Civil, Environmental, Biomedical and Aerospace

Engineering.

FE Exam Questions are included in the problem sets, and identified.


76 | ENGINEERING

An Introduction to the Finite Element

Method

Wahyu Kuntjoro

ISBN 9780071241441 • MHID 0071241442 • 2005 • Softcover • 256pp

An Introduction to the Finite Element Method is organized and written to

aid students in the understanding of the concepts and applications discussed

in the book. Rigorous mathematical treatments and derivations are kept

to a minimum. A consistent approach to finite element formulation and

solution is used for every domain analysis described in the book. Plenty of

simple examples are given to show students how to solve related problems.

The exercises at the end of some chapters are simple but useful, and can be

done without using a computer.

Building Quantities

An Introduction Using Construction Electronic

Measurement Standards (Revised Edition)

Ai-Lin Teo, Davis Langdon and Seah Singapore Pte Ltd and

KPK Quantity Surveyors

ISBN 9780071274821 • MHID 0071274820 • 2008 • Softcover • 192pp

Building Quantities aims to provide students with an understanding of the

general principles and steps adopted in the preparation of Bills of Quantities

(BQ), and is designed to be used in conjunction with the SS CP 97:2002

Construction Electronic Measurement Standards (CEMS), Part 1: SMM

for Building Works. It presents a comprehensive overview of measurement

techniques and a step-by-step guide to e-measurement.

Part I of the book discusses the restructuring of the construction industry,

the need for CEMS and its impact on the quantity surveying profession. It

also discusses the future of quantity surveying with the use of Information

Technology (IT). Part II discusses the principles of measurement,

construction terminology, and standard abbreviations used by quantity

surveyors. The measurement rules and taking-off process are also discussed

here. The Specifications and Billing Process chapters are found in Part III of

the book. Part IV discusses the steps in generating quantities from virtual

building models using CEMS.

This book comes with a CD-ROM of supplementary materials.


ENGINEERING | 77

CEMS Part I Reviewed

Revised Edition

Ai-Lin Teo, Davis Langdon and Seah Singapore Pte Ltd and

KPK Quantity Surveyors

ISBN 9780071274814 • MHID 0071274812 • 2008 • Softcover • 370pp

CEMS Part I Reviewed explains the principles and measurement rules

of taking-off building quantities based on the new code of practice for

Construction Electronic Measurement Standards (CEMS) Part 1: Standard

Method of Measurement (SMM) for building works.

The book presents a comprehensive overview of measurement techniques,

with a section on the differences between the old standard method of

measurement (SMM2) and CEMS Part 1. The easy-to-follow guide to

developing standard descriptions for electronic measurement is presented

for all the 18 sections of CEMS Part 1. Students, quantity surveyors,

architects and engineers will find this a very useful book.

Kinematics and Dynamics of Machinery

Robert L. Norton

ISBN 9780071278522 • MHID 0071278524 • 2009 • Softcover • 800pp

This book is intended for the study of kinematics and dynamics of

machinery topics. It emphasizes the synthesis and design aspects and the

use of computer-aided engineering. A sincere attempt has been made to

convey the art of the design process to students in order to prepare them

to cope with real engineering problems in practice. This book provides upto-date

methods and techniques for analysis and synthesis that take full

advantage of the graphics microcomputer by emphasizing design as well

as analysis. In addition, it details a more complete, modern, and thorough

treatment of cam design than existing texts in print on the subject.

Student-friendly computer programs have been written for the design and

analysis of mechanisms and machines. These programs are designed to

enhance students’ understanding of the basic concepts while simultaneously

allowing more comprehensive and realistic problem and project assignments

to be done better than manual solution techniques, whether graphical or

algebraic. Students who purchase the book may download these programs

from the author’s website. Unstructured, realistically design problems

which have many valid solutions are assigned. Synthesis and analysis are

equally emphasized.

The solutions to many of the book’s examples and to the problem sets are

provided with the programs. Most of these solutions can be animated on

the computer screen to better demonstrate the concept.


78 | ENGINEERING

Introduction to Chemical Engineering

Thermodynamics

7th Edition in SI Units

J.M. Smith, H. C. Van Ness and M.M. Abbott

ISBN 9780071270557 • MHID 0071270558 • 2009 • Softcover • 800pp

This book is a comprehensive presentation of the subject of thermodynamics

from a chemical engineering perspective. The text provides a thorough

coverage of the principles of thermodynamics and details their application

to chemical processes. The chapters are logically organized, and include

numerous realistic illustrations, examples, and end-of-chapter problems.

Understanding does require reasonable diligence and motivation on the

part of the reader, but every effort has been made to facilitate the learning

process.

Features

Of the more than 740 end-of-chapter problems, 20% are new to this

edition.

The book is adaptable to both one- and two-term courses, and

material can be chosen to accommodate curricular constraints.

Material of special importance to chemical engineers including

applications of equations of state, chemical-reaction equilibrium, and

phase equilibria, are given comprehensive coverage.

The treatment of the vital, but difficult topic of phase equilibria

progresses from qualitative discussion to simple models for vapor/

liquid equilibrium, to more advanced and specialized applications.

The final chapter is a self-contained introduction to molecular

thermodynamics.

Fundamentals of Thermal-Fluid Sciences

3rd Edition in SI Units

Yunus A. Çengel, Robert H. Turner and John M. Cimbala

ISBN 9780071266314 • MHID 0071266313 • 2008 • Softcover • 1081pp

• Supplement ISBN 9780071275330

The third edition of Fundamentals of Thermal-Fluid Sciences presents a

balanced coverage of thermodynamics, fluid mechanics, and heat transfer

packaged in a manner suitable for use in introductory thermal sciences

courses. By emphasizing the physics and underlying physical phenomena

involved, the text gives students practical examples that develop their

understanding of the theory underpinning thermal sciences. All the

popular features of the previous edition are retained in this edition.

Features

Learning Objectives: Each chapter begins with an overview of the

material to be covered and chapter-specific learning objectives which

introduce the material and set goals.

An Early Introduction to the First Law of Thermodynamics: Chapter 2

establishes a general understanding of energy, mechanisms of energy

transfer, and the concepts of energy balance, thermo-economics, and

conversion efficiency.


ENGINEERING | 79

Mechanics of Materials

5th Edition in SI Units

Ferdinand P. Beer, E. Russell Johnston, Jr., John T. DeWolf and David Mazurek

ISBN 9780071284226 • MHID 0071284222 • 2009 • Softcover • 808pp

• Supplement ISBN 9780071287937

This text is designed for the first course in mechanics of materials – or

strength of materials – offered to engineering students in the sophomore or

junior year. The main objective is to help develop in the engineering student

the ability to analyse a given problem in a simple and logical manner and

to apply to its solution a few fundamental and well-understood principles.

In this text, the study of the mechanics of materials is based on the

understanding of a few basic concepts and on the use of simplified models.

This approach makes it possible to develop all the necessary formulas in a

rational and logical manner and to clearly indicate the conditions under

which they can be safely applied to the analysis and design of actual

engineering structures and machine components.

Hands On Mechanics helps the professor build in-class experiments that

demonstrate complicated topics from the text. Professors have submitted

experiments and their instructions and are posted on the Hands On

Mechanics website www.handsonmechanics.com

A New Chapter on Fluid Kinematics: The all-new Chapter 11 covers

topics related to fluid kinematics, such as the Lagrangian and Eulerian

descriptions of fluid flows, flow patterns, and flow visualization.

Updated Steam and Refrigerant-134a Tables: The steam and refrigerant-

134a tables are updated using the most current property data from the

Engineering Equation Solver (EES) program. Students will now get the

same result when solving problems whether they use properties from

EES or property tables in the Appendices.

This book comes with a DVD-ROM of supplementary material.


80 | ENGINEERING

Mechanics for Engineers

5th Edition in SI Units

Ferdinand P. Beer and E. Russel Johnston, Jr.

Statics

ISBN 9780071275347 • MHID 0071275347 • 2008 • Softcover • 464pp

• Supplement ISBN 9780071276238

Dynamics

ISBN 9780071275361 • MHID 0071275363 • 2009 • Softcover • 496pp

• Supplement ISBN 9780071275378

These two books in the Beer and Johnston series, Mechanics for Engineers:

Statics and Mechanics for Engineers: Dynamics, are scalar-based

introductory texts. They provide first-rate treatment of rigid bodies without

vector mechanics. This new edition comes with an extensive selection of

new problems and end-of-chapter summaries. The text brings the careful

presentation of content, unmatched levels of accuracy, and attention to

detail that have made Beer and Johnston texts the standard for excellence in

engineering mechanics education.

Features

A clear separation of the mechanics of particles from the mechanics

of rigid bodies, thus making it possible to consider simple practical

applications at an early stage and to postpone the introduction of

more difficult concepts.

An emphasis on the importance of free-body diagrams, giving a

more intuitive and more complete understanding of the fundamental

principles of dynamics.

Precision, accuracy, and mathematical detail at an accessible level for

engineering courses.

A mathematics review section that helps students understand the

basics of the scalar mathematics used in statics and dynamics.

Sample problems that help students work through the solution of

typical engineering problems and prepare them for the assigned

chapter homework problems.


GENERAL INTEREST | 81

FORTHCOMING

Creativity and Innovation

Szeto and Cheng

ISBN 9780071087865 • MHID 0071087869 • 2012 • Softcover

Changing Landscapes of Singapore

Peggy Teo, Brenda S.A. Yeoh, Ooi Giok Ling and Karen P.Y. Lai

ISBN 9780071234795 • MHID 0071234799 • 2004 • Softcover • 240pp

The transformations that have occurred in Singapore’s landscape have been

rapid since independence. Changing Landscapes of Singapore discusses

these changes from the perspective of lived landscapes which have day-today

meanings for Singaporeans. It begins with an exploration of the major

physical changes resulting from rapid urbanisation and industrialisation

and Singapore’s attempt to balance the stresses of physical development

with the needs of a green agenda.

Exploring Feng Shui

Wanyan Shaoyuan

ISBN 9780071274128 • MHID 007127412X • 2010 • Softcover • 216pp

Exploring Feng Shui traces the origin and development of the ancient art of

feng shui in China. From basic principles and models to the more complex

concepts and applications, and from the tools of the trade to formulaic

rituals, the writer provides the reader with a structure for understanding the

various tenets of a complicated and an oft-misunderstood practice that is

widely applied, even today, in the construction and selection of houses and

burial plots. The controversy about whether feng shui should be regarded

as a superstition stemming from folklore and traditional Chinese customs,

or a systematic branch of science, is also discussed.

Written in conversational prose, this beautifully illustrated volume presents

a broad introduction to one of the oldest practices in the country. It is an

indispensable read for all interested in the social study of China.

Exploring Feng Shui is one in a series of three titles. The other books in the

series are Exploring Traditional Marriage Customs in China and Exploring

Traditional Chinese Festivals.


82 | GENERAL INTEREST

Exploring Traditional Chinese Festivals in

China

Gai Guoliang

ISBN 9780071274111 • MHID 0071274111 • 2009 • Softcover • 144pp

Exploring Traditional Chinese Festivals in China traces the history

and development of various festivals celebrated in China. Many of these

festivals have evolved into modern variations practiced in parts of China

today. Some of these festivals have developed into popular celebrations that

are not only practiced in China, but also in many Chinese communities

throughout the world.

Drawing from archaeology, historical records, classical literature, and

folklore, this book explores the development of some of these festivals in

primitive to civilized societies, and the beliefs underlying the customs and

taboos revolving around the preparation and celebration of festivals in

China. This book presents readers with insights into the romantic charm

of China’s culture and encourages people of Chinese origin to cherish their

invaluable cultural heritage.

Exploring Traditional Marriage Customs in

China

Wanyan Shaoyuan

ISBN 9780071274104 • MHID 0071274103 • 2009 • Softcover • 123pp

Exploring Traditional Marriage Customs in China traces the history and

development of the various ancient marriage customs in China. Many

of these customs have evolved into modern variations practiced in parts

of China today. Drawing from archaeology, historical records, classical

literature, and folklore, this book explores the development of the concept

of marriage in primitive to civilized societies, the beliefs underlying the

customs and taboos revolving around matchmaking, engagement, and

weddings, and the social status of women in ancient China. Written in

conversational prose, this beautifully illustrated volume presents an enticing

introduction to one of the oldest establishments in Chinese history, and is

an indispensable read for all interested in the social study of China.


GENERAL INTEREST | 83

Welcome to Our World

Connecting Parents with Gamers

Angeline Khoo and Matthew J. Hall

ISBN 9780071270618 • MHID 0071270612 • 2010 • Softcover • 168pp

Welcome to Our World opens a window into the world of gamers through

their authentic accounts of engaging in World of Warcraft, a hugely popular

3-D multiplayer online game. At the same time, this book reveals the

mysteries of videogaming to parents who wonder why their children are so

wrapped up in the activity. Readers will get a balanced view of videogaming

– understand its good and bad effects, its benefits and risks – and learn

that video games can help develop thinking and problem-solving skills

and social skills like leadership and teamwork. In providing insights into

the gaming environment, this book hopes to provide a useful platform for

family bonding, and help parents and their children, and gamers and nongamers,

connect.

Features

Authentic accounts of playing with World of Warcraft by gamers

themselves

Entertaining cartoons

What Do I Say to My Net-Savvy Kids?

Internet Safety Issues for Parents

Angeline Khoo, Albert Liau and Esther Tan

ISBN 9780071257237 • MHID 0071257233 • 2006 • Softcover • 152pp

Parents today have a lot to be concerned about. To add to this list is the

worry of what their children are doing on the Internet. This book highlights

some of the problems, risks and dangers on the Internet. It is not written

with the aim of worrying parents, but to help them communicate better

with their children on Internet safety issues.

It is possible that our Net-savvy children may have more knowledge, but

they may lack wisdom regarding the use of what they have learned. They

may have more experience, but lack the maturity and discernment to make

good decisions. So, parents continue to play an important role in their

children’s upbringing. But this is not an easy role. What parents learned

from their parents about parenting no longer applies in this digital era.

The authors hope that as parents become better acquainted with such issues

as protection of privacy, Internet pornography, chat rooms, cybersex and

sexual predators, and digital gaming and addiction, they can better converse

and discuss these issues with their children. This way, they can not only

offer guidance, but learn from their children.


84 | MEDICAL

Biomedical Ethics in Asia

A Casebook for Multicultural Learners

Akira Akabayashi, Satoshi Kodama and B.T. Slingsby

ISBN 9780071312226 • MHID 0071312226 • 2010 • Softcover • 139pp

NEW

Biomedical Ethics in Asia: A Casebook for Multicultural Learners features

a series of informative and interactive cases dealing with biomedical issues

that health care professionals and students often face in their practice and

studies worldwide. Examples and case studies have been adapted for the

Asian context to make the study of biomedical ethics more approachable for

readers in Asia. The book facilitates the study of contemporary biomedical

ethics within the contexts of each reader’s religion and culture. Health care

students and professionals (physicians, nurses, and co-medicals), along

with ethicists, lawyers, and researchers can readily use the book to learn the

key concepts of biomedical ethics and immediately apply that knowledge

to their work. Each chapter consists of sections that provide background

information and provoke analysis, and these help readers break down the

cases and encourage an informed discussion.

Akabayashi, Kodama, and Slingsby have designed the book as a useful

introductory tool to learn biomedical ethics. With its workbook style, it

can be used for both individual and group study. Its easy-to-follow format

facilitates the study of biomedical ethics and the dynamic process of

applying its key concepts to the practice of medicine and research in the

Asian context.

The Authors

Akira Akabayashi (MD, PhD) is Professor in the Department of Biomedical Ethics at the University of Tokyo Graduate School

of Medicine and Director of UT-CBEL (University of Tokyo Center of Biomedical Ethics and Law). His research interests

include cross-cultural bioethics, informed consent, end-of-life issues, research ethics, bioethics policy, and clinical ethics.

Professor Akabayashi serves as Chair of the Ethics Committee at the University of Tokyo Faculty of Medicine. He is also

a member of several government bioethics policy committees in Japan. He is an associate editor for BMC Medical Ethics,

a consulting editor for Asian Bioethics Review, on the editorial boards of the Journal of Medical Ethics and Cambridge

Quarterly of Healthcare Ethics, and editor-in-chief of the Journal of the Japan Association for Bioethics. He is also a Fellow

of the Hastings Center.

Satoshi Kodama (PhD) is Lecturer at the University of Tokyo Graduate School of Medicine, Japan. He is also a member of the

Patient Complaint and Ethics Consultation Center at the University of Tokyo Hospital. His background is in moral and

political philosophy. His research interests include ethical theory in bioethics, resource allocation, brain death and organ

transplantation, end-of-life issues, stem cell research, and public health ethics.

B.T. Slingsby (MD, PhD, MPH) co-founded Equity Editors Association in 2007 as a market-based solution to generating

funds for global health entities. He was also involved with the founding of ProEdit Japan, Inc. and UJMED. Dr. Slingsby

has served as an invited assistant professor at Keio University, a Freeman Research Fellow at the School of Medicine in

Hawaii, a special research fellow at the University of Tokyo and an adjunct assistant professor at Kyoto University. He has

published over 50 peer-reviewed articles in English and Japanese in journals including Academic Medicine, Journal of

General Internal Medicine, Journal of Public Health, and The Lancet (Pubmed references). Dr. Slingsby graduated from

Brown University with honors, earned his Masters and Doctorate from Kyoto University and the University of Tokyo, and

received his Medical Doctorate from the George Washington University.


Contents

Foreword

Preface

Acknowledgements

Introduction

Defining Asia

Ethics, law, religion and culture

What is biomedical ethics?

Cases

Case 1: Telling the truth

Case 2: Decision-making capacity

Case 3: Nonadherence

Case 4: Confidentiality

Case 5: End of life issues

Case 6: Brain death and organ transplantation

Case 7: Abortion

Case 8: Prenatal screening and genetic counseling

Case 9: Surrogacy

Case 10: Explaining illness to children

Case 11: Treatment of premature babies with complications

Case 12: A mistake made by one’s colleague

Case 13: Research ethics

Case 14: Placebo-controlled clinical trial for HIV therapy

Case 15: Traditional medicine and complementary or alternative medicine

Case 16: ICU respirator allocation

Case 17: Influenza outbreak and vaccine distribution

Case 18: Health care access and the poor

Afterword

References

List of Casebooks

Further readings

MEDICAL | 85


86 | MEDICAL

Medico-Legal and Ethical Issues in Cardiology

and General Medicine

Case Scenarios

Catherine Tay and Leslie Tay

ISBN 9780071312905 • MHID 0071312900 • 2010 • Softcover • 184pp

With rapid advancement in medical science, technology, and skills comes

a myriad of legal, ethical, and moral problems. Almost daily, items of

ethical and medico-legal significance are appearing in the media. A basic

understanding of the medico-legal and ethical issues in healthcare is essential

for safe, responsible, and ethical practice in daily clinical work. This book

looks at such issues, in those areas where law and medicine commonly meet.

The doctor-lawyer team uses a novel question-and-answer format, with a

special emphasis on problem-solving, to make learning about medico-legal

and ethical principles effortless and educational. The practical and realistic

case scenarios featured are commonly faced by cardiologists, internists and

family physicians.

Features

Interesting presentation through a case scenario-based question-andanswer

format.

“Take-home Messages” and “Clinical Considerations” crystallise the

key points discussed in the case scenarios.

Endorsement

This book takes various complex ethical and legal issues regarding modern medical situations, and condenses it

into easy, understandable terms suitable for both laymen and professionals.

Rachel Ng Bao Ling

Bachelor of Laws (Hons), Manchester, United Kingdom


MEDICAL | 87

Medico-Legal and Ethical Issues in Eye Care

Case Senarios for Optometrists, Opticians,

Ophthalmologists and Family Physicians

Catherine Tay and Kah Guan Au Eong

ISBN 9780071269940 • MHID 0071269940 • 2010 • Softcover • 248pp

This book presents practical and realistic case scenarios commonly

encountered in the practice of eye care by optometrists, opticians and

ophthalmologists, as well as by family physicians. The lawyer-eye specialist

team has used a novel question-and-answer format, with a special emphasis

on problem-solving, to make learning about medico-legal and ethical

principles effortless and interesting. “Take-home Messages” crystallise the

key points discussed. Eye care professionals working in optical outlets,

medical clinics and hospital departments can easily relate to the scenarios

presented. This book will also be of interest to optometry students, medical

students, postgraduate ophthalmology students, law students, attorneys,

patients and the general reader who may wish to know his medico-legal

rights.

Features

Interesting presentation through a case scenario-based question-andanswer

format.

“Take-home Messages” crystallizes the key points discussed in the case

scenarios.

Medico-Legal Issues in Emergency Medicine

and Family Practice

Case Scenarios

Catherine Tay and Shirley Ooi

ISBN 9780071265539 • MHID 0071265538 • 2008 • Softcover • 165pp

This book presents practical and realistic case scenarios commonly faced

in the Emergency Department and in general practice. The lawyer–

emergency physician team has used a novel question-and-answer format

to make learning medico-legal principles fun and effortless. “Take-home

Messages” crystallize the key points discussed, and problem-solving skills

are emphasized. Doctors working in the Emergency Department or any

acute admission hospital ward as well as office-based practitoners can

easily relate to the scenarios presented. This book will also be of interest

to medical students, nurses, attorneys, patients and the general reader who

may want to know their medico-legal and ethical rights.

Features

Interesting presentation through a scenario-based question-andanswer

format.

“Take-home Messages” crystallize the key points discussed in the case

scenarios.


88 | MEDICAL

The Asian Skin

A Reference Colour Atlas of Dermatology

Edited by Goh Chee Leok, Chua Sze Hon and Ng See Ket

ISBN 9780071241199 • MHID 0071241191 • 2005 • Softcover • 326pp

This comprehensive atlas of dermatology contains more than 1,000 highquality

clinical photographs on dermatoses affecting the Asian skin.

Conditions unique to Asians such as naevus of Ota, Hori’s naevus, Ofulgi’s

disease, progressive macular confluent hypomelanosis and reticulate

acropigmentation of Kitamura as well as conditions with a geographically

Asian bias such as chronic arsenic poisoning and cutaneous meloidosis are

well illustrated in this atlas. This compilation will undoubtedly serve as a

valuable reference atlas and an essential companion to any dermatology

textbook for all dermatologists managing patients of Asian descent.

The Black Book of Clinical Examination

Tey Hong Liang and Erle Lim

ISBN 9780071268363 • MHID 0071268367 • 2009 • Softcover • 408pp

This book takes the medical student through the steps of a basic clinical

examination. The authors, who have many years of experience coaching

candidates for undergraduate and postgraduate examinations, stress the

significance of important steps and relevant signs, highlight common

errors, and provide useful advice to guide the student through the morass

of information that is apt to trap the unguided. The book also takes the

student through typical exam cases, providing answers to ‘favourite

examiners’ questions’ and insights into the examiners’ perspective.

Features

Full-colour illustrations

Mnemonic aids scattered throughout the book

Manual of Anaesthesia

C.Y. Lee

ISBN 9780071248075 • MHID 0071248072 • 2006 • Softcover • 912pp

Manual of Anaesthesia is a concise and practical guide, and a source of quick

reference which outlines a systematic approach to anaesthetic practice. Even

though the emphasis of the book is on clear and practical advice on various

aspects of anaesthesia, some essential background knowledge is provided

for better understanding of each topic.


SOCIAL SCIENCES | 89

Logic

The First Art

Yu Kam Por

ISBN 9780071256247 • MHID 0071256245 • 2007 • Softcover • 248pp

This book contains a lot of everyday examples, more than a logic text

usually does. It emphasizes the application of logic, featuring logic as both

an academic and a practical subject. This is a text written in English, but it

is especially suitable for students in Chinese society, as the Chinese cultural

background shapes some of the illustrations and presentation. In addition

to arguments, logic puzzles and other applications of logic are featured in

the text. Diversity of methods is a key characteristic of this book. Different

methods that can be used to solve the same problem are introduced, and

their merits and limitations discussed. It is the aim of this book to provide

readers with training in thinking methods, not just knowledge of the

techniques of logic. This book is also perhaps the first book ever to make

use of Edwards-Venn diagrams to solve problems in syllogistic logic that

have more than three terms.

Meaning of Life

Edited by Julia Tao and Hektor K.T. Yan

ISBN 9780071248990 • MHID 0071248994 • 2006 • Softcover • 440pp

This book is an invitation to step outside the flow of life for a time, to reflect

on things normally taken for granted – life and death, love and sex, morality

and religion, art and science – and to gain a degree of understanding of the

full meaning of our humanity.

It is written in a lively, non-technical and discursive style to engage a general

audience that is drawn to philosophy, and to throw light on fundamental

questions of life and how it should be lived.

Dialogues, philosophical stories, thought experiments, illustrations and

literary and dramatic works are employed to make this book a highly

accessible introduction. This way of doing philosophy offers a pleasurable

experience for those who are encountering philosophy seriously for the first

time in their lives.

Primarily written as an undergraduate textbook, Meaning of Life can also

be adopted in secondary schools. It provides lessons in moral reasoning,

conceptual analysis and philosophical evaluation of the good life in both

the West and the East, from Aristotelian and Christian to Confucian and

Daoist traditions.

Meaning of Life shows how philosophy can make a difference to our

understanding of life and meaning, and is an important read in the pursuit

of the good life itself.


90 | SOCIAL SCIENCES


Twenty Problems in Philosophy

A Brief Introduction to Contemporary Philosophy

Edited by Thomas Ming

ISBN 9780071252881 • MHID 0071252886 • 2007 • Softcover • 216pp

Philosophy is a popular and difficult subject. Undergraduates taking

philosophy courses are often at a loss as to how to appreciate the strange

problems they are taught. They either do not see there is a problem or

feel that the problem is utterly trivial. The laymen are also captivated by

the title “philosophy”; but once philosophical problems are systematically

presented to them, they find the technicalities involved obscure, pretentious

and unnecessary.

Twenty Problems in Philosophy is written to introduce reasonably

motivated laymen and university students taking philosophy courses to the

core problems of philosophy. These problems are presented in the way they

are taught in a university, and yet the materials are packaged in a concise

and accessible style. The coverage of this book is so broad that ten subdisciplines

of the philosophy curriculum are broached. This book is thus a

complete mini-guide to contemporary Western philosophy that is taught in

a tertiary institution.


SOCIAL SCIENCES | 91

FORTHCOMING

Hong Kong Legal System

Lo and Chiu

ISBN 9780071087872 • MHID 0071087877 • 2011 • Softcover

FORTHCOMING

Politics and Governance in Singapore

2nd Edition

Bilveer Singh

ISBN 9780071081108 • MHID 0071081100 • 2011 • Softcover

This revised and updated edition aims to make the book relevant and useful for the changing times as Singapore’s

politics evolves, matures and moves ahead. The rise of new issues, especially relating to housing, ‘foreign talent’ and

migration are covered as are those relating to political change in the PAP and the Opposition. How Singapore’s

politics will look ahead in the coming years, especially in the context of changes to the composition of the Parliament,

announced in May 2009, expanding the number of seats for the Opposition, will also be discussed. Is the ruling

party preparing for the rise of more Opposition in Parliament or is this a measure to contain it, is something worth

analyzing.

Politics and Governance in Singapore is written in response to the dearth of a comprehensive and succinct

summary of the ins and outs of Singapore’s politics. With the increasing importance of Singapore studies in national

education, this book is an invaluable read for the specialist, student and any interested member of the Singapore

public. Couched in layman’s language, the book also gives an outsider and easy grasp of Singapore’s politics, and is

a convenient tool to examine the past, present and future of Singapore.

Political Science

An Introductory Text

Kripa Sridharan

ISBN 9780071262279 • MHID 007126227X • 2008 • Softcover • 208pp

Political Science provides an understanding of the political world that

informs the academic study and practice of politics. The chapters cover

four important sub-fields of political science – political theory, comparative

politics, public administration and international relations – and is written

for students and instructors of the subject as well as the general reader who

takes a lively interest in politics.


92 | SOCIAL SCIENCES


TITLE / AUTHOR INDEX | 93

BUSINESS & ECONOMICS

Accounting & Taxation

Advanced Financial Accounting, Tan ............................................8

Consolidated Financial Statements, 2e, Ng ...................................2

Financial Accounting, 3e, Arshad ................................................10

Financial Accounting, Wild ...........................................................3

Financial Accounting, Williams .....................................................4

Intermediate Accounting, Spiceland..............................................7

Intermediate Financial Reporting, Lau .........................................8

Introduction to Financial Accounting in Hong Kong,

Thomas ....................................................................................9

Managerial Accounting, Garrison .................................................7

Principles and Contemporary Issues in Internal Auditing,

Lee ..........................................................................................11

Principles of Accounting, 19e, Wild ..............................................9

Principles of Financial Accounting, 19e, Wild ..............................9

Taxation in Singapore, Poh ............................................................6

BUSINESS & ECONOMICS

Economics

The Chinese Economy, Fang .......................................................13

Principles of Economics, Frank ...................................................12

BUSINESS & ECONOMICS

Ethics

Ethics and Social Responsibility, 2e, Chan ..................................14

BUSINESS & ECONOMICS

Finance & Investment

Corporate Finance Fundamentals, Ross ......................................18

Financial Management for Beginners, 3e, Samad ......................19

Financial Market, Pok ..................................................................19

Financial Mathematics for Actuaries, Chan ...............................17

Financial Planning and Wealth Management, Cheng ................18

Future and Options, Parameswaran ............................................16

Islamic Finance and Banking System, Haron .............................19

Managing Your Personal Finances, Chan....................................15

BUSINESS & ECONOMICS

Law

Introduction to Business Law in Singapore, 4e,

Chandran ...............................................................................20

BUSINESS & ECONOMICS

Marketing & Management

Advertising and Promotion, 9e, Belch .........................................25

Asian Leadership, Ulrich ..............................................................21

Business and Society in Asia, Lawrence .......................................25

Business is People, Matsushita .....................................................29

Business Journey to the East, Wee ...............................................30

Business Marketing, Lau ..............................................................31

The China Casebook, Vanhonacker .............................................31

Events Management, McCartney .................................................29

Flying High in a Competitive Industry, Revised Edition,

Heracleous ..............................................................................31

Fundamentals of Management, Yongqing ...................................23

Game Embedded Strategy, McNutt .............................................28

The Ghosn Factor, Rivas-Micoud ................................................32

Importing and Exporting, Ioppolo ..............................................32

International Business, Hill .........................................................26

An Introduction to Tourism and Hospitality, McCartney .........27

Leadership in Asia, Ulrich ............................................................28

Managing Your Aspirations, Aubrey ............................................24

Marketing Channels, Roslin .........................................................34

Marketing in Asia, Kerin ..............................................................30

New Venture Creation, Timmons ................................................27

Strategies for Effective Cross-Cultural Negotiation, Tan ...........33

Think ASEAN!, Kotler ..................................................................33

BUSINESS & ECONOMICS

Operations Management

Business Modeling with Spreadsheets, Leong .............................35

Operations Management, Stevenson ...........................................37

COMPUTER SCIENCE

C Programming, 2e, Tan ..............................................................40

Computer Architecture, McLoughlin ..........................................38

Digital Image Processing Using MATLAB ® , 2e, Gonzalez ..........42

Introduction to Database Systems, Bressan ................................44

Introduction to Information and Network Security, Hwang ....41

Introduction to the Design and Analysis of Algorithms,

Lee ..........................................................................................44

Object-Oriented Technology, 2e, Tsang ......................................43

Structuring Date and Building Algorithms, Updated Edition,

Chai .......................................................................................44

EDUCATION

Business Communication

Report Writing for Business and Professional Purposes, 2e,

Sargunan ...............................................................................45

EDUCATION

Counselling

Counselling Cases, Kwok ..............................................................45

Counselling in Schools, Tan ........................................................45

EDUCATION

Critical Thinking

Critical Thinking, Fong ................................................................46

Engaging Films and Music Videos in Critical Thinking,

Tan .........................................................................................46

Reading and Critical Thinking, Teoh ..........................................47

Teaching Strategies that Promote Thinking, Ong ......................47

Thinking About Thinking, Ee......................................................47

EDUCATION

Curriculum & Instruction

E-Learning in China Universities, Wu ........................................48

Educating Learners with Diverse Abilities, Lim ..........................48

Exploring Disability in Singapore, Lim .......................................49

EDUCATION

Development Reading and Writing

Effective College Reading, Lee .....................................................50

Effective College Writing, 2e, Lee ................................................50

Writing with Sources, Karuthan ..................................................50


94 | TITLE / AUTHOR INDEX

EDUCATION

Educational Psychology

Enhancing Cognitive Functions, Tan ..........................................51

Mediated Learning Experience with Children, Seng ..................51

Psychology for Nurses, Salgado ...................................................52

Teaching Large Classes, Cherian ..................................................52

EDUATION

English Language Teaching

Academic and Professional Writing for Teachers, Macknish .....53

English in Singapore: Phonetic Research on a Corpus,

Deterding ...............................................................................54

English in Singapore: Research on Grammar, Deterding ...........54

English Language Myths, Brown .................................................54

From Literature Review to Developing a Conceptual

Framework and to Journal Writing, Kor ..............................58

Sounds, Symbols and Spellings, Brown.......................................58

NIE English Language and Literature Series

Autonomy in Language Learning, Chia ......................................55

English Grammar FAQs, Leong ...................................................55

Phonics and Beginning Reading, Jones .......................................56

Reel World Learning, Choo ..........................................................56

Task Design, Implementation and Assessment, Towndrow .......57

Teaching Expository Writing, Chandrasegaran ..........................57

EDUCATION

Mathematics Education

Differential Equations, Ang .........................................................59

Teaching Primary School Mathematics, 2e, Lee .........................59

Teaching Secondary School Mathematics, 2e, Lee ......................59

EDUCATION

Philosophy of Education

I Believe I Can Fly, Koh ................................................................60

To Empower, Be Empowered, Yeap .............................................60

EDUCATION

Physical Education

Perspectives on Physical Education and Sports Science in

Singapore, Aplin ....................................................................61

Understanding Biomechanics for Physical Education and

Sports, Koh ............................................................................61

EDUCATION

Science Education

Word Juxtapoz Puzzles, Subramaniam .......................................62

EDUCATION

Technology in Education

Webquest, Lee ...............................................................................62

ENGINEERING

Biostatics for Health Sciences, Chinna ........................................75

Building Quantities, Revised Edition, Teo ..................................76

CEMS Part I Reviewed, Teo .........................................................77

Design of Concrete Structures, 14e in SI Units, Nilson ..............65

Fluid Mechanics, 2e in SI Units, Çengel ......................................75

Fluid Mechanics, 7e in SI Units, White .......................................71

Foundations of Materials Science and Engineering,

5e in SI Units, Smith .............................................................64

Fundamentals of Aerodynamics, SI Units, Anderson .................72

Fundamentals of Structural Analysis, 4e in SI Units, Leet .........73

Fundamentals of Thermal-Fluid Sciences, 3e in SI Units,

Çengel ....................................................................................78

Heat and Mass Transfer, 4e in SI Units, Çengel ..........................68

Introduction to Chemical Engineering Thermodynamics,

7e in SI Units, Smith .............................................................78

An Introduction to the Finite Element Method, Kuntjoro .........76

Kinematics and Dynamics of Machinery, Norton ......................77

Mechanics for Engineers: Dynamics, Beer ..................................80

Mechanics for Engineers: Statics, Beer ........................................80

Mechanics of Materials, 5e in SI Units, Beer ...............................79

Probability and Statistics, Milton ................................................74

Shigley’s Mechanical Engineering Design, 9e in SI Units,

Budynas .................................................................................70

Thermodynamics, 7e in SI Units, Çengel ....................................63

Vector Mechanics for Engineers: Dynamics, 9e in SI Units,

Beer ........................................................................................67

Vector Mechanics for Engineers: Statics, 9e in SI Units,

Beer ........................................................................................66

GENERAL INTEREST

Changing Landscapes of Singapore, Teo .....................................81

Creativity and Innovation, Szeto .................................................81

Exploring Feng Shui, Shaoyuan ...................................................81

Exploring Traditional Chinese Festivals in China,

Guoliang ................................................................................82

Exploring Traditional Marriage Customs in China,

Shaoyuan ...............................................................................82

Welcome to Our World, Khoo .....................................................83

What Do I Say to My Net-Savvy Kids, Khoo ...............................83

MEDICAL

The Asian Skin, Goh .....................................................................88

The Black Book of Clinical Examination, Tey ............................88

Biomedical Ethics in Asia, Akabayashi ........................................84

Manual of Anesthesia, Lee ...........................................................88

Medico-Legal and Ethical Issues in Cardiology and General

Medicine, Tay ........................................................................86

Medico-Legal and Ethical Issues in Eye Care, Tay ......................87

Medico-Legal Issues in Emergency Medicine and Family

Practice, Tay ..........................................................................87


TITLE / AUTHOR INDEX | 95

SOCIAL SCIENCES

Philosophy

Logic, Yu .......................................................................................89

Meaning of Life, Tao ....................................................................89

Twenty Problems in Philosophy, Ming........................................90

SOCIAL SCIENCES

Political Science

Hong Kong Legal System, Lo .......................................................91

Political Science, Sridharan ..........................................................91

Politics and Governance in Singapore, 2e, Singh ........................91

SOCIAL SCIENCES

Sociology

Japan and Singapore, Tsu .............................................................92

Revisiting Sociology, Ho ..............................................................92


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