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32 | BUSINESS & ECONOMICS<br />

<br />

Importing and Exporting<br />

24 Lessons to Get You Started<br />

Sebastian Ioppolo<br />

ISBN 9780071278010 • MHID 007127801X • 2009 • Softcover • 88pp<br />

For centuries people have been conducting business transactions that extend<br />

beyond their national borders. More recently, the nature and intensity of<br />

<strong>com</strong>petitive forces and other significant factors have strongly influenced<br />

more businesses to take advantage of the benefits to be gained from trading<br />

in a global marketplace. As a result, the growth rate in international trade<br />

has consistently outperformed the growth in world output, and trade<br />

has grown from US$200 billion to over US$13 trillion over the last three<br />

decades.<br />

In order to successfully take advantage of the numerous opportunities that<br />

international trade presents, participants need to acquire specific knowledge<br />

of the different elements that are unique to this area of business. Importing<br />

and Exporting identifies the knowledge needed and introduces readers to<br />

the practical information required in order for you to get started. This book<br />

will help readers:<br />

Identify the players and their roles<br />

Understand and manage risks<br />

Effectively source specialist assistance<br />

Comply with regulations<br />

Minimise costs<br />

Identify appropriate international markets<br />

Identify appropriate sources of supply<br />

Identify further sources of information<br />

Effectively utilise international transport services<br />

The Ghosn Factor<br />

24 Inspiring Lessons from Carlos Ghosn, the Most<br />

Successful Transnational CEO<br />

Miguel Rivas-Micoud<br />

ISBN 9780071248679 • MHID 0071248676 • 2006 • Softcover • 58pp<br />

The Ghosn Factor presents a daunting profile of Carlos Ghosn, the<br />

turnaround corporate artist who has surpassed himself by heading Renault<br />

in France while continuing as CEO of Nissan in Japan.<br />

In this book, Miguel Rivas-Micoud tells the Ghosn story in 24 concise and<br />

bite-size chapters of analysis, history, anecdotes and quotations, principally<br />

drawn from extended interviews with his subject.

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