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mirasol ®<br />

Displays A micron-sized innovation goes a long way<br />

mirasol ® Displays’ Key Technology Facts<br />

Inspired by Nature<br />

n mirasol displays mimic color producing phenomena<br />

found in nature.<br />

n Nature’s efficient use of light in butterfly wings, sea shells,<br />

peacock feathers, all use interferometric modulation (IMOD),<br />

the technology behind mirasol displays.<br />

Reflective and Bistable (Low Power)<br />

n Harnessing ambient light instead of generating light saves<br />

substantial power and offers viewing in brightambient<br />

conditions.<br />

n mirasol display’s bistability allows an image <strong>to</strong> be held on the<br />

screen with near zero power consumption.<br />

Building Blocks<br />

n mirasol displays are built using two conductive plates and a<br />

thin film stack. Incident light is reflected in the air gap<br />

between the two plates.<br />

n Depending upon the size of the gap incident light is<br />

manipulated such that specific wavelengths are reflected <strong>to</strong><br />

the eye and seen as the desired color.<br />

n By using micro-electro-mechanical systems (MEMS),<br />

Qualcomm MEMS Technologies can make each subpixel<br />

a very small mechanical system and replicate the subpixel<br />

systems <strong>to</strong> create a display.<br />

Everything an e-reader Display Should Be<br />

n Most display technologies struggle <strong>to</strong> deliver all these benefits<br />

in a single device.<br />

n Color – mirasol displays generate color via IMOD technology.<br />

n Video – mirasol displays delivers rapid refresh rates, up <strong>to</strong> 30 fps.<br />

n Low Power – users of e-readers expect a low power display.<br />

mirasol displays can accommodate color and video without<br />

sacrificing power, a challenge for other e-reader displays.<br />

n Sunlight Readability – e-reader users demand outdoor<br />

viewing and reflective displays like mirasol fit the bill.<br />

Key Benefits of mirasol ® Displays<br />

The Future of e-Reader Displays<br />

n Beautiful color, fast paced video, visibility in direct sunlight<br />

and longer battery lives - on their own, each is an attractive<br />

quality. Brought <strong>to</strong>gether, it is unlike anything available <strong>to</strong>day -<br />

an exciting mix that promises rich, multimedia experiences.<br />

Power Savings<br />

n Significant savings compared <strong>to</strong> existing display technologies.<br />

Extended Usage Time<br />

n Reducing the energy consumption of the display module –<br />

one of the largest consumers of energy in a mobile device –<br />

directly increases the usage time between battery charges.<br />

Outdoor Viewable<br />

n mirasol displays are bright and clear, even in bright sunlight,<br />

because they are reflective.<br />

Green<br />

n Global adoption would result in 94% less CO2 emissions,<br />

58 fewer recharge cycles per handset resulting in a 33%<br />

extension in battery life – a 12,000 <strong>to</strong>n reduction of Lithium<br />

Ion batteries in<strong>to</strong> landfills per year.*<br />

Recent Awards<br />

mirasol displays have garnered multiple awards for innovation<br />

and specific products, including:<br />

The Wall Street Journal 2009<br />

Technology Innovation Award<br />

Winner Semiconduc<strong>to</strong>r Category<br />

Frost & Sullivan Design Innovation<br />

Award Winner North American MEMS<br />

Display Innovation of the Year<br />

2009 Andrew Seybold Choice Award<br />

Winner Most Innovative Mobile<br />

Technology, 0.9” mirasol ® Color Display<br />

Qualcomm MEMS Technologies<br />

mirasol Fabrication Plant<br />

A dedicated mirasol® display fabrication plant in the Longtan<br />

Science Park in Taoyuan,Taiwan has commenced operations.<br />

The Qualcomm facility is the result of a strategic<br />

collaboration with Foxlink. Foxlink plays an integral role in<br />

the operation of the mirasol fabrication facility, which is<br />

dedicated <strong>to</strong> manufacturing mirasol displays on generation<br />

4.5 glass. Foxlink, one of the world’s leading makers of<br />

communications devices, computers and consumer<br />

electronics for multiple Fortune 500 companies, will<br />

leverage its extensive manufacturing experience <strong>to</strong><br />

provide the day-<strong>to</strong>-day operations of the mirasol plant.<br />

Qualcomm MEMS Technologies gets extensive<br />

<strong>know</strong>ledge of this emerging technology and its process<br />

engineering expertise from QMT’s dedicated teams in Taiwan<br />

and from the state-of-the-art Qualcomm MEMS Research and<br />

Innovation Center (MRIC) labora<strong>to</strong>ry in San Jose, California.<br />

Both teams drive the development and commercialization of<br />

mirasol display technology and products.<br />

GSMA Global Mobile Award 2009 Finalist<br />

Best Mobile Technology Breakthrough<br />

2008 EDN Innovation Awards Winner<br />

Embedded Technology<br />

2009 CE Innovative Design and<br />

Engineering Award Honoree<br />

Enabling Technologies,<br />

0.9” mirasol ® Color Display.<br />

*For full information on the green benefits of mirasol displays, please see<br />

white paper by Pike Research at http://www.mirasoldisplays.com/green

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