2013STUDIO

musicconnection.com
  • No tags were found...

RECORDING STUDIO SURVEY - Music Connection

RECORDING

2013STUDIO SURVEY

AMOUNT OF

BUSINESS

(COMPARED

TO 2012)

RATES

Although rates have not gone up, they

haven’t gone down either. In fact, for

the first time in Music Connection’s

Studio Survey we can report that 100%

of all the studios that responded have

maintained the same

rates they had last year.

Ellis Sorkin adds, “The

best part is that high-end

studios have been able to maintain their

premium rates, as well.”

RATES

100%

THE INTERNET

IS EXPANDING

BUSINESS

Whether it is emailing mixes for

review or remote tracking via a live

video feed, 100% of studios today see

the Net as an essential tool.

POP IS POPULAR

– BUT OTHER GENRES ARE MOVING UP

Firewater Studios, which relocated from New York to Los Angeles, points out that

different areas of the country produce different styles of music. On the East Coast, the

studio catered mainly to rock acts, while on the West Coast it sees a larger variety of

genres. Across the nation, though, pop music has retained its lead for the fifth year in a

row. Other genres, however, are coming on… fast.

Urban music recordings have risen by 15%, and recordings by singer-songwriters

have expanded as well. Perhaps the most surprising development, however, is the

appearance of EDM (electronic dance music). Many fans assume that EDM is

the product of private production studios, and last year electronic music almost

dropped off our survey list. Now, with its increasing popularity and mainstream

appeal, EDM artists apparently like to use professional studios for a final

polish. The Record Plant, a high-end studio in Hollywood, CA, reports that

its rooms, hardware and equipment––especially the consoles, equalizers and

compressors––are sought after

by producers of the genre and

often used to mix their creations.

NASHVILLE

REPORTS

80%

OTHER

GENRES

GETTING

BUSINESS

STUDIO BUSINESS

IS HOLDING STEADY

Last year recording studios reported an increase

in business for the first time in a long

time, mostly due to the need for high-quality

recordings in a very competitive environment.

Artists, producers and managers discovered

that professional and polished products get

the deals, and the only way to get that type of

quality is in a pro studio.

Well, that perspective has continued in

2013. Ellis Sorkin, the founder of Studio

Referral Service, which represents over 700

professional facilities worldwide and serves

a wide-range of clientele (from superstars to

emerging artists), notes that “Business is not

only steady overall, it has increased slightly

at quite a few studios (from 3% to 5%).” That

observation was confirmed by our survey.

Indeed, studios that offer unique services

and amenities are doing even better. Studio

at The Palms in Las Vegas, NV (which hosted

recordings by Jay-Z and Beyonce) is a prime

example. It not only has great rooms and

top-of-the-line equipment, studio personnel will

also book your hotel accommodations, secure

restaurant reservations and even get you

tickets to popular Vegas shows. Clients get

the true VIP treatment.

Major and indie label work has remained

consistent at most studios, with independent

projects (artist/producer driven) once again

taking a slight lead. Although independent

budgets are notably smaller, studios make

up the difference in volume. Rogue Island

Studios in Seattle, WA, is one of those indie

havens, where indie labels and independent

projects account for 50% of the bookings. With

a laser-like focus on the indie/DIY market,

Rogue has seen its business increase at a

steady rate.

The turn-around in studio business, reported

in last year’s Music Connection survey,

appears to have taken hold. There were no

sad songs sung by anyone this year. In fact,

the only studios that reported less than stellar

business were the smallest ones, and they accounted

for only 4% of all respondents.

PERCENTAGES HAVE BEEN ROUNDED

UP TO THE NEXT WHOLE NUMBER

48 July 2013 www.musicconnection.com


MUSIC CONNECTION’S RECORDING STUDIO SURVEY collects data regarding trends and

activities at commercial studios in the United States. We survey studio owners and managers

across the nation, including those from major music towns. This year we received

responses from well over 100 studios, and it appears that the recording business is alive

and well. There were even some surprises this year. BY BERNARD BAUR

TYPES OF

WORK DONE

OTHER USES

OF STUDIO

(TV AND FILM)

STUDIOS ARE NOW

MULTI-PURPOSE

Studios are no longer used just to record

music. Today, multi-use is the name of the

game. For example, Omega is more than

a studio––it is also an engineering school

that prepares students for careers in

the recording arts. Many studios across

the country host listening parties (for

finished projects) and also provide rooms

for corporate events, cable TV shows and

even indie film productions. Best of all, the

rates for these activities sometimes exceed

recording budgets.

CLIENTELE

POST

PRODUCTION

(TV AND FILM)

PUBLISHERS ARE

PROVIDING NEW

OPPORTUNITIES

Last year we reported a new area of opportunity,

i.e. song demos via publishers and publishing

companies. That trend has

continued and seems to be

growing. Omega Recording

Studios in Maryland

indicates that publishers are

booking more time than they

ever have. In fact, Omega has a steady

stream of publishing projects on its books

and believes the reason is that

the studio offers an impressive

live room, large enough to accommodate

a full orchestra of

65 musicians.

OVERALL

ACTIVITY

(NOTE: Aggregate percentage exceeds 100%

because the categories often overlap.)

MAJOR LABELS . . . . . . . . . . . . . 33%

INDIE LABELS . . . . . . . . . . . . . . . . 33%

INDEPENDENT PROJECTS. . . . . . . 50%

FILM & TV. . . . . . . . . . . . . . . . . . . 25%

JINGLES . . . . . . . . . . . . . . . . . . . . . . .0%

DEMOS . . . . . . . . . . . . . . . . . . . . 40%

(Publisher and Voice-Over)

MIX and/or MASTER . . . . . . . . . 25%

FULL SERVICE . . . . . . . . . . . . . . . .60%

(Whole Project)

OTHER USES . . . . . . . . . . . . . . . . . 50%

(Video, Parties, etc.)

PRODUCTION ROOMS . . . . . . . . . . 25%

(Rentals)

Label work (major and indie) has remained

steady, while independent (DIY) projects continue

to increase. No studios reported jingle

work, but quite a few did note an increase in

“publisher demos.” More alternative projects

(other than recording, i.e. TV shows, films, video

shoots, parties, etc.) are being booked in many

mid- to large-size pro studios. As a result, studio

business for the coming year looks promising.

July 2013 www.musicconnection.com 49

More magazines by this user
Similar magazines