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media kit 2013 - Home Energy
media kit 2013 - Home Energy
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<strong>media</strong> <strong>kit</strong> 2013
LETTER FROM OUR PUBLISHER<br />
Welcome to Home Energy!<br />
Home Energy is the home performance magazine for professionals focused on<br />
improving the measured performance of energy efficiency, health, and comfort<br />
in the residential built environment. For almost 30 years, our readers have<br />
been looking to Home Energy for authoritative, up-to-date information and what works<br />
in whole home performance.<br />
Home Energy readers know that we, and our advertisers, value real performance.<br />
We don’t tout the latest green building features without including utility bills and performance<br />
data. Home Energy’s reading environment encourages readers to take the<br />
time to focus on the fundamentals, digging deep into building problems that require<br />
creative thinking. Our readers come back time and again to the pages of Home Energy<br />
and your advertisements. Home Energy advertisers provide our readers with the tools<br />
and services they know will make a difference in their businesses’ bottom line and in<br />
the performance and comfort of their clients’ homes.<br />
Home Energy is not your typical trade journal—it’s a highly valued training, quality<br />
assurance, and ongoing professional education tool. Our subscribers show us they<br />
value our content because they pay $45 or more for annual subscriptions to our premium<br />
content in print or online. They value our content because we help their clients<br />
use less energy in their homes, and we save them time and money in their businesses.<br />
Home Energy authors provide readers with quality solutions based on real field<br />
experience: evaluations of tools and software; case studies of real homes by actual<br />
practitioners; and applied research of leading building scientists, all with a “boots on<br />
the ground” orientation.<br />
This year I’m proud to announce that Home Energy is partnering with ACI, to extend<br />
our range of marketing services to advertisers. ACI and Home Energy have had a<br />
close working relationship for over 20 years. Through this joint collaboration, ACI and<br />
HEM can help you reach more decision makers who should know about your products<br />
and services. Combining ACI’s trade show and sponsorship opportunities with Home<br />
Energy’s print and online advertising will enhance your visibility with reduced rates and<br />
single payment processing.<br />
We look forward to serving your business development needs in 2013.<br />
Thank you,<br />
Tom White<br />
Publisher<br />
2
2013 EDITORIAL CALENDAR<br />
JAN/FEB 2013<br />
▪ Employing the Web To Motivate Dwellers<br />
▪ QA In The Home Performance Industry<br />
▪ Deep Energy Retrofits<br />
Ad Space Reservation 11/6<br />
Distribution at Energy Design, RESNET,<br />
Better Buildings, Better Busines),<br />
ACI Regional<br />
MARCH/APRIL 2013 ACI FOCUS<br />
▪ Raters/Auditors and Total<br />
Resource Cost<br />
▪ Using HP Skills for Small<br />
Commercial Buildings<br />
▪ Murray City Retrofit<br />
Ad Space Reservation 1/10<br />
Distribution at the ACI National<br />
Conference, NESEA<br />
MAY/JUNE 2013<br />
▪ Green Building for Tough<br />
Economic Times<br />
▪ Internet Marketing 101<br />
▪ Hydronic Heat and DHW Study<br />
Ad Space Reservation 3/7<br />
Distribution at ACEEE Hot Water Forum<br />
SEPT/OCT 2013<br />
▪ Fixing Row Houses<br />
▪ WAP Plus Health and Leveraging<br />
▪ Multifamily Energy Performance:<br />
Benchmarking, Predicting and Tracking<br />
Ad Space Reservation 7/11<br />
Distribution at NASCSP, EEBA,<br />
ACI Regional, NCAF<br />
NOV/DEC 2013<br />
▪ A Really Inexpensive Passive House<br />
▪ Unvented Attics Using SPF<br />
▪ Case Study in coordination, Energy Star<br />
Partners and HVAC<br />
Ad Space Reservation 9/12<br />
JAN/FEB 2014<br />
▪ Changing Role of the Rater<br />
▪ Profiting From HP Flips<br />
▪ Mini-Split Heat Pumps, the<br />
New Wave in Heating/Cooling<br />
Ad Space Reservation 11/7<br />
Distribution at Energy Design, RESNET,<br />
Better Buildings Better Business,<br />
ACI Regionals<br />
Home Energy is by far, my<br />
most important source for<br />
up-to-date knowledge and<br />
information about home<br />
performance contracting!<br />
MARYLAND’S NEW HOME PAGE ▪ BREAKING CFLs—IS IT MAYHEM?<br />
NOV/DEC 2011<br />
Tom Nicholson<br />
Absolute Comfort<br />
Branding<br />
Our Industry<br />
Nonprofits In a<br />
For-Profit World<br />
Historic Windows<br />
Building Codes<br />
Update<br />
Personnel,<br />
Process & Profit<br />
Web & Social Media<br />
New Tools for Home Performance<br />
$15<br />
JULY/AUGUST 2013<br />
▪ Training Overseas<br />
▪ DOE National WAP Program Evaluation<br />
▪ Non-Energy Benefits of Insulation<br />
Ad Space Reservation 5/9<br />
FOR MORE INFORMATION<br />
Maggie Forti<br />
510-542-5405 ext. 111<br />
mmforti@homeenergy.org<br />
3
INDUSTRY CONFERENCES<br />
Every new issue surprises<br />
and delights me and always<br />
seems timely for some difficult<br />
issue before me. I receive<br />
many trade journals, EBN,<br />
JLC, FineHomebuilding, and<br />
online newsletters like Building<br />
Science Corp's. I love them but<br />
Home Energy is the only one<br />
that focuses only on building<br />
performance in real homes<br />
and gives so much useful<br />
information. Articles help me<br />
develop strategies for many<br />
problems I face and helps<br />
convince my partners and<br />
clients. Indispensable!<br />
SEPTEMBER/OCTOBER 2012<br />
Al Ginouves<br />
Holland & Chamberlain et Al, LLC<br />
HVAC TO WHOLE-HOUSE CONTRACTOR? ▪ ASHRAE IN WEATHERIZATION<br />
$15<br />
CONFERENCES<br />
In addition to its subscribers, Home Energy<br />
magazine reaches a broad audience through<br />
distribution at a number of conferences targeting<br />
home performance and weatherization<br />
contractors. Home Energy is also a Media<br />
Sponsor for many of these conferences.<br />
Below is a partial list.<br />
AMERICAN COUNCIL FOR AN ENERGY EFFICIENT<br />
ECONOMY (ACEEE) holds a biennial conference<br />
that is attended by energy efficiency<br />
professionals, policy makers, and thought<br />
leaders from around the world.<br />
ACI (previously Affordable Comfort) has<br />
both regional and national conferences.<br />
Attendees include remodelers, builders,<br />
HVAC contractors, home inspectors, energy<br />
raters, weatherization personnel, architects,<br />
manufacturers, program managers, and<br />
educators. BRONZE MEDIA SPONSOR<br />
BETTER BUILDINGS: BETTER BUSINESS<br />
CONFERENCE is sponsored by the Energy<br />
Center of Wisconsin. This conference focuses<br />
on current strategies for designing,<br />
building, and maintaining high-performance,<br />
energy-efficient buildings. MEDIA SPONSOR<br />
ENERGY AND ENVIRONMENTAL BUILDING<br />
ALLIANCE (EEBA) (EEBA) provides an invaluable<br />
platform for insight, collaboration<br />
and education. EEBA delivers unique and<br />
relevant, multi-platform educational resources<br />
with the intention to manifest sustainable<br />
and responsible building principles in the<br />
design, marketing and execution of the building<br />
process. Media Appliance MEDIA ALLIANCE<br />
ENERGY DESIGN CONFERENCE AND EXPO started<br />
20-plus years ago as a one-day builder’s<br />
conference with just 45 attendees. It has<br />
grown to become a regionally recognized<br />
event that attracts over 1,300 people and<br />
more than 75 exhibitors annually. MEDIA<br />
SPONSOR<br />
NORTHEAST SUSTAINABLE ENERGY ASSOCIATION<br />
(NESEA) is the Northeast’s leading organization<br />
of professionals and concerned citizens<br />
working in sustainable energy and efficient<br />
building. MEDIA SPONSOR<br />
NATIONAL WEATHERIZATION CONFERENCE<br />
is sponsored by DOE and is held every<br />
two years to address the national training<br />
needs of the staff, trainers, and other individuals<br />
who have consistently contributed<br />
to the advancement of the Weatherization<br />
Assistance Program.<br />
RESNET BUILDING PERFORMANCE CONFERENCE<br />
is the premier national forum on home energy<br />
ratings, residential energy efficiency financing,<br />
and building performance business<br />
development. MEDIA SPONSOR<br />
Healthy and Efficient Housing<br />
Weather-Stripping Windows<br />
Converting from Steam<br />
to Hydronic Heating<br />
Demand-Controlled Pumps<br />
4
READERSHIP AND DISTRIBUTION<br />
CA<br />
OR<br />
WA<br />
NV<br />
AK<br />
ID<br />
32%<br />
UT<br />
AZ<br />
MT<br />
WY<br />
CO<br />
NM<br />
ND<br />
SD<br />
NE<br />
KS<br />
TX<br />
MN<br />
20%<br />
WI<br />
MI<br />
IA<br />
OH<br />
IL<br />
IN<br />
MO<br />
KY<br />
TN<br />
AR<br />
OK<br />
26%<br />
AL<br />
MS<br />
GA<br />
LA<br />
1% Foreign<br />
21%<br />
ME<br />
VT<br />
NH<br />
MA<br />
NY<br />
CT<br />
RI<br />
PA<br />
NJ<br />
MD<br />
DE<br />
WV VA<br />
NC<br />
SC<br />
FL<br />
Over the last six years I've<br />
slowly been making inroads<br />
towards the understanding<br />
of residential energy. In that<br />
journey, Home Energy has been<br />
my steady, solid and always<br />
interesting guide. Thank you!<br />
Lew Harriman<br />
FASHRAE<br />
Chair - ASHRAE TC 1.12<br />
(Moisture Management in Buildings)<br />
Mason-Grant Consulting<br />
HI<br />
Home Energy publishes 5,500 copies bimonthly. Circulation includes paid subscribers<br />
and distribution at home performance, weatherization, and sustainable building<br />
conferences. Based on an average of three readers per copy, 16,500 people read<br />
each copy of Home Energy.<br />
>> READERSHIP FACTS:<br />
89% of our readers agree that the products/services marketed<br />
in Home Energy will perform as promised.<br />
72% of our readers have acted upon a product or service<br />
marketed in Home Energy.<br />
62% of our readers keep the magazine for reference.<br />
37.6% spend an hour or more reading each issue.<br />
100% hold either a BPI or RESNET certifications!<br />
FOR MORE INFORMATION<br />
Maggie Forti<br />
510-542-5405 ext. 111<br />
mmforti@homeenergy.org<br />
5
Marketing | Selling | BuSineSS OperatiOnS | grOwing a BuSineSS<br />
HOME PERFORMANCE WITH ENERGY STAR CONTRACTING GUIDE<br />
motum b2b clients expect<br />
us to deliver measurable ROI<br />
in terms of inquiries from<br />
qualified prospects. They also<br />
expect us to build a positive<br />
reputation for their brands in<br />
the key <strong>media</strong> outlets. Home<br />
Energy has helped us to meet<br />
both expectations time and<br />
time again.<br />
Richard Willingham<br />
President, motum b2b<br />
HOME PERFORMANCE CONTRACTING BUSINESS DEVELOPMENT GUIDE<br />
Home Energy is honored to once again produce a unique Home Performance Guide for the<br />
U.S. Environmental Protection Agency and the U.S. Department of Energy. In 2013 the focus<br />
is on business development and marketing, in particular for HVAC companies transitioning<br />
to whole house performance contracting. Distribution (to be determined by DOE and<br />
regional Home Performance with Energy STAR sponsors) is 10,000. The articles will first<br />
appear in Home Energy and be compiled into one guide for distribution to participating and<br />
prospective HPwES contractors.<br />
This is an excellent opportunity to deliver your message to contractors who are entering the<br />
home performance arena, contractors looking to expand into new, more profitable markets<br />
and contractors who want to learn or expand their skill sets.<br />
A proposed, partial list of articles and authors:<br />
▪ Taking the First Steps to Sustainability: Personnel, Process, and Profit<br />
▪ Using Web and Social Media in Your Business<br />
▪ Making Nonprofit Work in a For-Profit World: How a community action program<br />
started a for-profit weatherization business<br />
▪ Achieving High Performance Homes Through Quality Management<br />
▪ Making the Case for Case Studies<br />
▪ Effective Training for Small Businesses: A Quick and Dirty Guide to Home Energy<br />
Upgrade Training and Coaching<br />
Home<br />
performance<br />
contractor’s<br />
Business Development guide<br />
▪ HVAC to Whole House Performance Contractor<br />
▪ Carrier’s Energy Experts: Incorporating Home<br />
Performance into HVAC<br />
▪ Using the Web to Motivate Customers to Save<br />
Energy<br />
▪ QA in the Home Performance Industry<br />
▪ Online Marketing Strategies<br />
▪ Listening to the Customer<br />
▪ Green Building for Tough Economic Times<br />
▪ Internet Marketing 101<br />
PRINT/ONLINE COMBO RATES ($)<br />
BC 4,600<br />
IC 4,000<br />
FP 3,300<br />
2/3 PAGE 2,800<br />
1/2 PAGE 2,300<br />
1/3 PAGE 1,900<br />
1/4 PAGE 1,700<br />
2009<br />
If your company is interested in reaching this growing market, now is the time to reach out.<br />
For more information contact Chris Docchio (cdocchio@affordablecomfort.org).<br />
Home<br />
performance<br />
contracting<br />
Indoor Air Quality<br />
and Lead-Safe Guide<br />
MOLD | HVAC | tOOLs | C r Aw L spACes | retrO fits<br />
2011<br />
6
PRINT<br />
BLEED SIZE<br />
8.625" X 11.125"<br />
FULL PAGE BLEED 1/3 PAGE 2/3 PAGE<br />
PREFERRED<br />
LIVE AREA<br />
7.5" X 10.125"<br />
PAGE CROP 8.5" X 10.875"<br />
2.25" X 9.5" 4.5" X 9.5"<br />
INSERTS<br />
Contact the advertising department for<br />
all information on inserts.<br />
SUSTAINABLE CONNECTIONS<br />
Sustainable Connections was developed<br />
as a cost-effective section to<br />
market products or services. Ads are<br />
sold in modular units of 2.25 inches<br />
long by 1.12 inches high. The cost is<br />
$50/unit, with a minimum of six consecutive<br />
insertions. Advance payment<br />
is required.<br />
FULL PAGE<br />
NO BLEED<br />
7.165" X 9.5"<br />
1/2 HORZ.<br />
4.5" X 7"<br />
1/4 PAGE<br />
3.5" X 4.5"<br />
1/2 VERT.<br />
3.5" X 9.5"<br />
ADDED VALUE<br />
Any advertiser who has an advertising<br />
program with Home Energy of four<br />
or more insertions will receive a free<br />
link on the Advertiser Links Page on<br />
homeenergy.org.<br />
All advertisers on a 12X (24-month)<br />
commitment receive one free unit in<br />
Sustainable Connections for the duration<br />
of the agreement.<br />
AD RATES ($) Open Rate 4X 6X 12X<br />
4 COLOR<br />
OUTSIDE BACK COVER 1,570 1,480<br />
INSIDE COVERS 1,510 1,425<br />
FULL PAGE 1,715 1,575 1,490 1,375<br />
2/3 PAGE 1,600 1,515 1,475 1,360<br />
1/2 PAGE 1,390 1,255 1,200 1,125<br />
1/3 PAGE 1,160 1,080 1,025 990<br />
1/4 PAGE 1,125 1,025 1,000 950<br />
All prices are net.<br />
* Covers must<br />
be 4 color. 4X<br />
agreement must<br />
be completed<br />
within a 12-month<br />
cycle; 6X<br />
agreement must<br />
be completed<br />
within an<br />
18-month cycle;<br />
12X agreement<br />
must be<br />
completed within<br />
a 24-month cycle.<br />
MAILING LIST RENTAL<br />
Home Energy’s highly targeted mailing<br />
list can be rented for $210 per thousand<br />
for one-time use.<br />
FOR MORE INFORMATION<br />
Maggie Forti<br />
510-542-5405 ext. 111<br />
mmforti@homeenergy.org<br />
7
HOMEENERGY.ORG<br />
WEB RATES ($)<br />
AD SIZE<br />
in pixels (horizontal x vertical)<br />
Marquee<br />
Carousel Ad<br />
Topic<br />
Sponsor<br />
300 x 250 675/month<br />
70 x 100 300/month<br />
Marquee<br />
+ Editorial<br />
Spotlight<br />
(logo w<br />
text) +<br />
leaderboard<br />
banner<br />
950/month<br />
WEBSITE<br />
With more than 17,000 unique visitors per month, and 42,000 pageviews per month,<br />
HomeEnergy.org is the destination for home performance professionals and homeowners<br />
to find answers to residential building problems. Visitors turn to Home Energy online<br />
to find solutions backed by field experience and sound scientific research.<br />
HomeEnergy.org contains all the magazine content that our readers look for, and so<br />
much more. Last year we reorganized over 20 years of online articles, making them<br />
easily accessible by key subjects and sub-topics. We now offer participating companies<br />
the opportunity to sponsor topics that draw readers most interested in your products<br />
and services.<br />
Topic sponsorship creates high visibility by combining a guaranteed first position marquee<br />
banner ad, with editorial sponsorship recognition(your logo with text), plus a bottom<br />
leaderboard banner. These combined visuals insure that your message is delivered to<br />
targeted readers of our premium (paid subscription only) and free articles.<br />
Contact Chris Docchio, at 412-424-0046, or cdocchio@affordablecomfort.org for more<br />
information.<br />
8
NEWSLETTER<br />
E-NEWSLETTER<br />
The Home Energy e-newsletter goes out to more than 7,900 opt-in subscribers 24 times<br />
per year. Target this captive audience by being a unique sponsor (only one sponsor per<br />
newsletter).<br />
E-NEWSLETTER RATES ($)<br />
in pixels (horizontal x vertical)<br />
E-Newsletter<br />
(leaderboard)<br />
728 x 90 1,200<br />
per issue<br />
Our 25-plus years of success<br />
have been directly linked to<br />
the long-standing and highly<br />
valued relationship we’ve<br />
shared with Home Energy<br />
magazine. They truly have<br />
their finger on the pulse<br />
of the home performance<br />
industry. Home Energy is<br />
our primary publication, our<br />
communications ally, and an<br />
essential information hub for<br />
our fast-growing community.<br />
Amy Fazio<br />
Executive Director, ACI<br />
FOR MORE INFORMATION<br />
Maggie Forti<br />
510-542-5405 ext. 111<br />
mmforti@homeenergy.org<br />
9
SPECIFICATIONS<br />
WEB<br />
Web ads must be in JPEG, GIF, or PDF file formats. Flash and rotating GIF ads are accepted.<br />
PRINT<br />
All digital ads should be sent as press-quality PDFs in high-resolution or image files, such<br />
as EPS, TIFF, or JPEG. Compressing large files may be necessary when sending via e-mail<br />
(use StuffIt or ZippIt to turn file into “self-extracting file”).<br />
We do not accept native files such as InDesign, Illustrator, or QuarkXpress files. All colors<br />
must be in CMYK format: no RGBs, Pantones, or spot colors. Any ads with noncompliant<br />
colors will be converted to CMYK, and color accuracy cannot be guaranteed.<br />
Submit ads on a Macintosh-formatted CD-ROM or DVD accompanied by an accurate<br />
digital proof. All ads are electronically archived for two years. Materials not in compliance<br />
with our published requirements will be accepted only at the publisher’s discretion.<br />
E-mail — Ads may be sent directly via e-mail to Maggie Forti; if larger than 10 megabytes,<br />
please send through www.yousendit.com, or send via snail-mail on CD/DVD.<br />
FTP — We now have an FTP site for uploading large files (ask for our “FTP Help Guide”).<br />
host: ftp.homeenergy.org<br />
username: public<br />
password: HEftp1<br />
Please notify us when you have uploaded files by e-mailing<br />
Maggie Forti—contact@homeenergy.org and/or<br />
Kate Henke—khenke@homeenergy.org.<br />
Sending Services — If you wish, please use services such as www.yousendit.com, which<br />
is free and user-friendly.<br />
Postal Mail CD/DVD<br />
Home Energy Magazine<br />
1250 Addison Street, Suite 211B<br />
Berkeley, CA 94702<br />
If you have any technical questions or problems, please contact Kate Henke, Production<br />
Manager—khenke@homeenergy.org.<br />
10
TERMS AND CONDITIONS<br />
Shipping<br />
To ensure timely delivery, we suggest that<br />
advertising materials be sent via e-mail or<br />
a traceable method such as UPS or Federal<br />
Express. All advertising agreements, artwork,<br />
and other items should be sent directly to<br />
Advertising Department<br />
Home Energy<br />
1250 Addison Street, Suite 211B<br />
Berkeley, CA 94702<br />
Advertising materials must be delivered<br />
within two weeks after space reservation<br />
deadline.<br />
Return of Materials<br />
The publisher is not responsible or liable for<br />
lost materials. We will make every effort to<br />
return materials if specified.<br />
Terms and Conditions<br />
Cancellations of ads or advertising agreements<br />
must be made in writing at least 24<br />
hours prior to closing date. Advertisers who<br />
cancel an ad agreement will be billed at the<br />
open rate for all previously run ads.<br />
Sustainable Connections advertisements<br />
are contracted on an annual basis and are<br />
prepaid. No money will be refunded if the<br />
advertiser cancels after the ad has run six<br />
consecutive times.<br />
Ad corrections should be e-mailed or<br />
faxed by the materials deadline. If corrections<br />
are received after the materials deadline,<br />
the publisher will make every effort to<br />
institute them. However, the publisher is<br />
not responsible or liable if the corrections<br />
are not made.<br />
The publisher cannot assume responsibility<br />
of errors for omissions in key<br />
changes. The liability of the publisher for<br />
any error, delay, or omission for which it<br />
may be held legally responsible shall<br />
not in any event exceed the cost of the<br />
advertising space, and in no event shall the<br />
publisher be liable for any loss of income,<br />
profit, or other damages to the advertiser<br />
resulting from the error.<br />
Payment is made to Home Energy magazine<br />
and due 30 days from the invoice date.<br />
If payment terms are not met, the ad agreement<br />
can be terminated.<br />
The publisher reserves the right to require<br />
advertisers to provide documentation to<br />
support any claims of product efficiency and<br />
performance contained in advertisements.<br />
All advertisements are published with the<br />
understanding that the material complies<br />
with all U.S. postal regulations and other<br />
applicable federal and state laws. The advertiser<br />
and its agency warrant that they are<br />
authorized to publish the entire contents of<br />
the advertisement and that all statements<br />
made therein are true. In consideration of<br />
acceptance of the advertising, the advertiser<br />
and its agency together and separately agree<br />
to indemnify and hold the publisher harmless<br />
from, and defend the publisher from, any and<br />
all claims or suits—including but not limited<br />
to libel, copyright infringement, invasion of<br />
privacy, and plagiarism—arising out of any<br />
advertising published.<br />
The publisher reserves the right to refuse<br />
any advertisement for any reason at any time.<br />
The publisher will not be bound by any<br />
conditions or requirements appearing on<br />
insertion orders, copy, or contracts that conflict<br />
with the provisions of this rate card or<br />
the policies of Home Energy, unless signed<br />
by the publisher.<br />
The publisher reserves the right to hold<br />
the advertiser and/or its advertising agency<br />
jointly and severally liable for all monies that<br />
are due and payable to the publisher.<br />
The publisher reserves the right to limit<br />
the space available to any advertiser in any<br />
one issue. Positioning of advertisements,<br />
except for covers, is at the discretion of the<br />
publisher.<br />
The publisher will insert the word “advertisement”<br />
prominently into any advertisement<br />
that simulates editorial content.<br />
MAKING THE CASE FOR CASE STUDIES ▪ BLOWING SMOKE<br />
MAY/JUNE 2012<br />
FOR MORE INFORMATION<br />
Maggie Forti<br />
INSULATING<br />
WALL CAVITIES<br />
Deep Energy<br />
Retrofits X10<br />
Pimp My<br />
Blower Door Kit<br />
Measuring Window<br />
U-Factors with IR<br />
Thermometers<br />
510-542-5405 ext. 111<br />
mmforti@homeenergy.org<br />
▪ WASTING ENERGY OR CATCHING FIRE<br />
$15<br />
11
www.HomeEnergy.org