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<strong>media</strong> <strong>kit</strong> 2013


LETTER FROM OUR PUBLISHER<br />

Welcome to Home Energy!<br />

Home Energy is the home performance magazine for professionals focused on<br />

improving the measured performance of energy efficiency, health, and comfort<br />

in the residential built environment. For almost 30 years, our readers have<br />

been looking to Home Energy for authoritative, up-to-date information and what works<br />

in whole home performance.<br />

Home Energy readers know that we, and our advertisers, value real performance.<br />

We don’t tout the latest green building features without including utility bills and performance<br />

data. Home Energy’s reading environment encourages readers to take the<br />

time to focus on the fundamentals, digging deep into building problems that require<br />

creative thinking. Our readers come back time and again to the pages of Home Energy<br />

and your advertisements. Home Energy advertisers provide our readers with the tools<br />

and services they know will make a difference in their businesses’ bottom line and in<br />

the performance and comfort of their clients’ homes.<br />

Home Energy is not your typical trade journal—it’s a highly valued training, quality<br />

assurance, and ongoing professional education tool. Our subscribers show us they<br />

value our content because they pay $45 or more for annual subscriptions to our premium<br />

content in print or online. They value our content because we help their clients<br />

use less energy in their homes, and we save them time and money in their businesses.<br />

Home Energy authors provide readers with quality solutions based on real field<br />

experience: evaluations of tools and software; case studies of real homes by actual<br />

practitioners; and applied research of leading building scientists, all with a “boots on<br />

the ground” orientation.<br />

This year I’m proud to announce that Home Energy is partnering with ACI, to extend<br />

our range of marketing services to advertisers. ACI and Home Energy have had a<br />

close working relationship for over 20 years. Through this joint collaboration, ACI and<br />

HEM can help you reach more decision makers who should know about your products<br />

and services. Combining ACI’s trade show and sponsorship opportunities with Home<br />

Energy’s print and online advertising will enhance your visibility with reduced rates and<br />

single payment processing.<br />

We look forward to serving your business development needs in 2013.<br />

Thank you,<br />

Tom White<br />

Publisher<br />

2


2013 EDITORIAL CALENDAR<br />

JAN/FEB 2013<br />

▪ Employing the Web To Motivate Dwellers<br />

▪ QA In The Home Performance Industry<br />

▪ Deep Energy Retrofits<br />

Ad Space Reservation 11/6<br />

Distribution at Energy Design, RESNET,<br />

Better Buildings, Better Busines),<br />

ACI Regional<br />

MARCH/APRIL 2013 ACI FOCUS<br />

▪ Raters/Auditors and Total<br />

Resource Cost<br />

▪ Using HP Skills for Small<br />

Commercial Buildings<br />

▪ Murray City Retrofit<br />

Ad Space Reservation 1/10<br />

Distribution at the ACI National<br />

Conference, NESEA<br />

MAY/JUNE 2013<br />

▪ Green Building for Tough<br />

Economic Times<br />

▪ Internet Marketing 101<br />

▪ Hydronic Heat and DHW Study<br />

Ad Space Reservation 3/7<br />

Distribution at ACEEE Hot Water Forum<br />

SEPT/OCT 2013<br />

▪ Fixing Row Houses<br />

▪ WAP Plus Health and Leveraging<br />

▪ Multifamily Energy Performance:<br />

Benchmarking, Predicting and Tracking<br />

Ad Space Reservation 7/11<br />

Distribution at NASCSP, EEBA,<br />

ACI Regional, NCAF<br />

NOV/DEC 2013<br />

▪ A Really Inexpensive Passive House<br />

▪ Unvented Attics Using SPF<br />

▪ Case Study in coordination, Energy Star<br />

Partners and HVAC<br />

Ad Space Reservation 9/12<br />

JAN/FEB 2014<br />

▪ Changing Role of the Rater<br />

▪ Profiting From HP Flips<br />

▪ Mini-Split Heat Pumps, the<br />

New Wave in Heating/Cooling<br />

Ad Space Reservation 11/7<br />

Distribution at Energy Design, RESNET,<br />

Better Buildings Better Business,<br />

ACI Regionals<br />

Home Energy is by far, my<br />

most important source for<br />

up-to-date knowledge and<br />

information about home<br />

performance contracting!<br />

MARYLAND’S NEW HOME PAGE ▪ BREAKING CFLs—IS IT MAYHEM?<br />

NOV/DEC 2011<br />

Tom Nicholson<br />

Absolute Comfort<br />

Branding<br />

Our Industry<br />

Nonprofits In a<br />

For-Profit World<br />

Historic Windows<br />

Building Codes<br />

Update<br />

Personnel,<br />

Process & Profit<br />

Web & Social Media<br />

New Tools for Home Performance<br />

$15<br />

JULY/AUGUST 2013<br />

▪ Training Overseas<br />

▪ DOE National WAP Program Evaluation<br />

▪ Non-Energy Benefits of Insulation<br />

Ad Space Reservation 5/9<br />

FOR MORE INFORMATION<br />

Maggie Forti<br />

510-542-5405 ext. 111<br />

mmforti@homeenergy.org<br />

3


INDUSTRY CONFERENCES<br />

Every new issue surprises<br />

and delights me and always<br />

seems timely for some difficult<br />

issue before me. I receive<br />

many trade journals, EBN,<br />

JLC, FineHomebuilding, and<br />

online newsletters like Building<br />

Science Corp's. I love them but<br />

Home Energy is the only one<br />

that focuses only on building<br />

performance in real homes<br />

and gives so much useful<br />

information. Articles help me<br />

develop strategies for many<br />

problems I face and helps<br />

convince my partners and<br />

clients. Indispensable!<br />

SEPTEMBER/OCTOBER 2012<br />

Al Ginouves<br />

Holland & Chamberlain et Al, LLC<br />

HVAC TO WHOLE-HOUSE CONTRACTOR? ▪ ASHRAE IN WEATHERIZATION<br />

$15<br />

CONFERENCES<br />

In addition to its subscribers, Home Energy<br />

magazine reaches a broad audience through<br />

distribution at a number of conferences targeting<br />

home performance and weatherization<br />

contractors. Home Energy is also a Media<br />

Sponsor for many of these conferences.<br />

Below is a partial list.<br />

AMERICAN COUNCIL FOR AN ENERGY EFFICIENT<br />

ECONOMY (ACEEE) holds a biennial conference<br />

that is attended by energy efficiency<br />

professionals, policy makers, and thought<br />

leaders from around the world.<br />

ACI (previously Affordable Comfort) has<br />

both regional and national conferences.<br />

Attendees include remodelers, builders,<br />

HVAC contractors, home inspectors, energy<br />

raters, weatherization personnel, architects,<br />

manufacturers, program managers, and<br />

educators. BRONZE MEDIA SPONSOR<br />

BETTER BUILDINGS: BETTER BUSINESS<br />

CONFERENCE is sponsored by the Energy<br />

Center of Wisconsin. This conference focuses<br />

on current strategies for designing,<br />

building, and maintaining high-performance,<br />

energy-efficient buildings. MEDIA SPONSOR<br />

ENERGY AND ENVIRONMENTAL BUILDING<br />

ALLIANCE (EEBA) (EEBA) provides an invaluable<br />

platform for insight, collaboration<br />

and education. EEBA delivers unique and<br />

relevant, multi-platform educational resources<br />

with the intention to manifest sustainable<br />

and responsible building principles in the<br />

design, marketing and execution of the building<br />

process. Media Appliance MEDIA ALLIANCE<br />

ENERGY DESIGN CONFERENCE AND EXPO started<br />

20-plus years ago as a one-day builder’s<br />

conference with just 45 attendees. It has<br />

grown to become a regionally recognized<br />

event that attracts over 1,300 people and<br />

more than 75 exhibitors annually. MEDIA<br />

SPONSOR<br />

NORTHEAST SUSTAINABLE ENERGY ASSOCIATION<br />

(NESEA) is the Northeast’s leading organization<br />

of professionals and concerned citizens<br />

working in sustainable energy and efficient<br />

building. MEDIA SPONSOR<br />

NATIONAL WEATHERIZATION CONFERENCE<br />

is sponsored by DOE and is held every<br />

two years to address the national training<br />

needs of the staff, trainers, and other individuals<br />

who have consistently contributed<br />

to the advancement of the Weatherization<br />

Assistance Program.<br />

RESNET BUILDING PERFORMANCE CONFERENCE<br />

is the premier national forum on home energy<br />

ratings, residential energy efficiency financing,<br />

and building performance business<br />

development. MEDIA SPONSOR<br />

Healthy and Efficient Housing<br />

Weather-Stripping Windows<br />

Converting from Steam<br />

to Hydronic Heating<br />

Demand-Controlled Pumps<br />

4


READERSHIP AND DISTRIBUTION<br />

CA<br />

OR<br />

WA<br />

NV<br />

AK<br />

ID<br />

32%<br />

UT<br />

AZ<br />

MT<br />

WY<br />

CO<br />

NM<br />

ND<br />

SD<br />

NE<br />

KS<br />

TX<br />

MN<br />

20%<br />

WI<br />

MI<br />

IA<br />

OH<br />

IL<br />

IN<br />

MO<br />

KY<br />

TN<br />

AR<br />

OK<br />

26%<br />

AL<br />

MS<br />

GA<br />

LA<br />

1% Foreign<br />

21%<br />

ME<br />

VT<br />

NH<br />

MA<br />

NY<br />

CT<br />

RI<br />

PA<br />

NJ<br />

MD<br />

DE<br />

WV VA<br />

NC<br />

SC<br />

FL<br />

Over the last six years I've<br />

slowly been making inroads<br />

towards the understanding<br />

of residential energy. In that<br />

journey, Home Energy has been<br />

my steady, solid and always<br />

interesting guide. Thank you!<br />

Lew Harriman<br />

FASHRAE<br />

Chair - ASHRAE TC 1.12<br />

(Moisture Management in Buildings)<br />

Mason-Grant Consulting<br />

HI<br />

Home Energy publishes 5,500 copies bimonthly. Circulation includes paid subscribers<br />

and distribution at home performance, weatherization, and sustainable building<br />

conferences. Based on an average of three readers per copy, 16,500 people read<br />

each copy of Home Energy.<br />

>> READERSHIP FACTS:<br />

89% of our readers agree that the products/services marketed<br />

in Home Energy will perform as promised.<br />

72% of our readers have acted upon a product or service<br />

marketed in Home Energy.<br />

62% of our readers keep the magazine for reference.<br />

37.6% spend an hour or more reading each issue.<br />

100% hold either a BPI or RESNET certifications!<br />

FOR MORE INFORMATION<br />

Maggie Forti<br />

510-542-5405 ext. 111<br />

mmforti@homeenergy.org<br />

5


Marketing | Selling | BuSineSS OperatiOnS | grOwing a BuSineSS<br />

HOME PERFORMANCE WITH ENERGY STAR CONTRACTING GUIDE<br />

motum b2b clients expect<br />

us to deliver measurable ROI<br />

in terms of inquiries from<br />

qualified prospects. They also<br />

expect us to build a positive<br />

reputation for their brands in<br />

the key <strong>media</strong> outlets. Home<br />

Energy has helped us to meet<br />

both expectations time and<br />

time again.<br />

Richard Willingham<br />

President, motum b2b<br />

HOME PERFORMANCE CONTRACTING BUSINESS DEVELOPMENT GUIDE<br />

Home Energy is honored to once again produce a unique Home Performance Guide for the<br />

U.S. Environmental Protection Agency and the U.S. Department of Energy. In 2013 the focus<br />

is on business development and marketing, in particular for HVAC companies transitioning<br />

to whole house performance contracting. Distribution (to be determined by DOE and<br />

regional Home Performance with Energy STAR sponsors) is 10,000. The articles will first<br />

appear in Home Energy and be compiled into one guide for distribution to participating and<br />

prospective HPwES contractors.<br />

This is an excellent opportunity to deliver your message to contractors who are entering the<br />

home performance arena, contractors looking to expand into new, more profitable markets<br />

and contractors who want to learn or expand their skill sets.<br />

A proposed, partial list of articles and authors:<br />

▪ Taking the First Steps to Sustainability: Personnel, Process, and Profit<br />

▪ Using Web and Social Media in Your Business<br />

▪ Making Nonprofit Work in a For-Profit World: How a community action program<br />

started a for-profit weatherization business<br />

▪ Achieving High Performance Homes Through Quality Management<br />

▪ Making the Case for Case Studies<br />

▪ Effective Training for Small Businesses: A Quick and Dirty Guide to Home Energy<br />

Upgrade Training and Coaching<br />

Home<br />

performance<br />

contractor’s<br />

Business Development guide<br />

▪ HVAC to Whole House Performance Contractor<br />

▪ Carrier’s Energy Experts: Incorporating Home<br />

Performance into HVAC<br />

▪ Using the Web to Motivate Customers to Save<br />

Energy<br />

▪ QA in the Home Performance Industry<br />

▪ Online Marketing Strategies<br />

▪ Listening to the Customer<br />

▪ Green Building for Tough Economic Times<br />

▪ Internet Marketing 101<br />

PRINT/ONLINE COMBO RATES ($)<br />

BC 4,600<br />

IC 4,000<br />

FP 3,300<br />

2/3 PAGE 2,800<br />

1/2 PAGE 2,300<br />

1/3 PAGE 1,900<br />

1/4 PAGE 1,700<br />

2009<br />

If your company is interested in reaching this growing market, now is the time to reach out.<br />

For more information contact Chris Docchio (cdocchio@affordablecomfort.org).<br />

Home<br />

performance<br />

contracting<br />

Indoor Air Quality<br />

and Lead-Safe Guide<br />

MOLD | HVAC | tOOLs | C r Aw L spACes | retrO fits<br />

2011<br />

6


PRINT<br />

BLEED SIZE<br />

8.625" X 11.125"<br />

FULL PAGE BLEED 1/3 PAGE 2/3 PAGE<br />

PREFERRED<br />

LIVE AREA<br />

7.5" X 10.125"<br />

PAGE CROP 8.5" X 10.875"<br />

2.25" X 9.5" 4.5" X 9.5"<br />

INSERTS<br />

Contact the advertising department for<br />

all information on inserts.<br />

SUSTAINABLE CONNECTIONS<br />

Sustainable Connections was developed<br />

as a cost-effective section to<br />

market products or services. Ads are<br />

sold in modular units of 2.25 inches<br />

long by 1.12 inches high. The cost is<br />

$50/unit, with a minimum of six consecutive<br />

insertions. Advance payment<br />

is required.<br />

FULL PAGE<br />

NO BLEED<br />

7.165" X 9.5"<br />

1/2 HORZ.<br />

4.5" X 7"<br />

1/4 PAGE<br />

3.5" X 4.5"<br />

1/2 VERT.<br />

3.5" X 9.5"<br />

ADDED VALUE<br />

Any advertiser who has an advertising<br />

program with Home Energy of four<br />

or more insertions will receive a free<br />

link on the Advertiser Links Page on<br />

homeenergy.org.<br />

All advertisers on a 12X (24-month)<br />

commitment receive one free unit in<br />

Sustainable Connections for the duration<br />

of the agreement.<br />

AD RATES ($) Open Rate 4X 6X 12X<br />

4 COLOR<br />

OUTSIDE BACK COVER 1,570 1,480<br />

INSIDE COVERS 1,510 1,425<br />

FULL PAGE 1,715 1,575 1,490 1,375<br />

2/3 PAGE 1,600 1,515 1,475 1,360<br />

1/2 PAGE 1,390 1,255 1,200 1,125<br />

1/3 PAGE 1,160 1,080 1,025 990<br />

1/4 PAGE 1,125 1,025 1,000 950<br />

All prices are net.<br />

* Covers must<br />

be 4 color. 4X<br />

agreement must<br />

be completed<br />

within a 12-month<br />

cycle; 6X<br />

agreement must<br />

be completed<br />

within an<br />

18-month cycle;<br />

12X agreement<br />

must be<br />

completed within<br />

a 24-month cycle.<br />

MAILING LIST RENTAL<br />

Home Energy’s highly targeted mailing<br />

list can be rented for $210 per thousand<br />

for one-time use.<br />

FOR MORE INFORMATION<br />

Maggie Forti<br />

510-542-5405 ext. 111<br />

mmforti@homeenergy.org<br />

7


HOMEENERGY.ORG<br />

WEB RATES ($)<br />

AD SIZE<br />

in pixels (horizontal x vertical)<br />

Marquee<br />

Carousel Ad<br />

Topic<br />

Sponsor<br />

300 x 250 675/month<br />

70 x 100 300/month<br />

Marquee<br />

+ Editorial<br />

Spotlight<br />

(logo w<br />

text) +<br />

leaderboard<br />

banner<br />

950/month<br />

WEBSITE<br />

With more than 17,000 unique visitors per month, and 42,000 pageviews per month,<br />

HomeEnergy.org is the destination for home performance professionals and homeowners<br />

to find answers to residential building problems. Visitors turn to Home Energy online<br />

to find solutions backed by field experience and sound scientific research.<br />

HomeEnergy.org contains all the magazine content that our readers look for, and so<br />

much more. Last year we reorganized over 20 years of online articles, making them<br />

easily accessible by key subjects and sub-topics. We now offer participating companies<br />

the opportunity to sponsor topics that draw readers most interested in your products<br />

and services.<br />

Topic sponsorship creates high visibility by combining a guaranteed first position marquee<br />

banner ad, with editorial sponsorship recognition(your logo with text), plus a bottom<br />

leaderboard banner. These combined visuals insure that your message is delivered to<br />

targeted readers of our premium (paid subscription only) and free articles.<br />

Contact Chris Docchio, at 412-424-0046, or cdocchio@affordablecomfort.org for more<br />

information.<br />

8


NEWSLETTER<br />

E-NEWSLETTER<br />

The Home Energy e-newsletter goes out to more than 7,900 opt-in subscribers 24 times<br />

per year. Target this captive audience by being a unique sponsor (only one sponsor per<br />

newsletter).<br />

E-NEWSLETTER RATES ($)<br />

in pixels (horizontal x vertical)<br />

E-Newsletter<br />

(leaderboard)<br />

728 x 90 1,200<br />

per issue<br />

Our 25-plus years of success<br />

have been directly linked to<br />

the long-standing and highly<br />

valued relationship we’ve<br />

shared with Home Energy<br />

magazine. They truly have<br />

their finger on the pulse<br />

of the home performance<br />

industry. Home Energy is<br />

our primary publication, our<br />

communications ally, and an<br />

essential information hub for<br />

our fast-growing community.<br />

Amy Fazio<br />

Executive Director, ACI<br />

FOR MORE INFORMATION<br />

Maggie Forti<br />

510-542-5405 ext. 111<br />

mmforti@homeenergy.org<br />

9


SPECIFICATIONS<br />

WEB<br />

Web ads must be in JPEG, GIF, or PDF file formats. Flash and rotating GIF ads are accepted.<br />

PRINT<br />

All digital ads should be sent as press-quality PDFs in high-resolution or image files, such<br />

as EPS, TIFF, or JPEG. Compressing large files may be necessary when sending via e-mail<br />

(use StuffIt or ZippIt to turn file into “self-extracting file”).<br />

We do not accept native files such as InDesign, Illustrator, or QuarkXpress files. All colors<br />

must be in CMYK format: no RGBs, Pantones, or spot colors. Any ads with noncompliant<br />

colors will be converted to CMYK, and color accuracy cannot be guaranteed.<br />

Submit ads on a Macintosh-formatted CD-ROM or DVD accompanied by an accurate<br />

digital proof. All ads are electronically archived for two years. Materials not in compliance<br />

with our published requirements will be accepted only at the publisher’s discretion.<br />

E-mail — Ads may be sent directly via e-mail to Maggie Forti; if larger than 10 megabytes,<br />

please send through www.yousendit.com, or send via snail-mail on CD/DVD.<br />

FTP — We now have an FTP site for uploading large files (ask for our “FTP Help Guide”).<br />

host: ftp.homeenergy.org<br />

username: public<br />

password: HEftp1<br />

Please notify us when you have uploaded files by e-mailing<br />

Maggie Forti—contact@homeenergy.org and/or<br />

Kate Henke—khenke@homeenergy.org.<br />

Sending Services — If you wish, please use services such as www.yousendit.com, which<br />

is free and user-friendly.<br />

Postal Mail CD/DVD<br />

Home Energy Magazine<br />

1250 Addison Street, Suite 211B<br />

Berkeley, CA 94702<br />

If you have any technical questions or problems, please contact Kate Henke, Production<br />

Manager—khenke@homeenergy.org.<br />

10


TERMS AND CONDITIONS<br />

Shipping<br />

To ensure timely delivery, we suggest that<br />

advertising materials be sent via e-mail or<br />

a traceable method such as UPS or Federal<br />

Express. All advertising agreements, artwork,<br />

and other items should be sent directly to<br />

Advertising Department<br />

Home Energy<br />

1250 Addison Street, Suite 211B<br />

Berkeley, CA 94702<br />

Advertising materials must be delivered<br />

within two weeks after space reservation<br />

deadline.<br />

Return of Materials<br />

The publisher is not responsible or liable for<br />

lost materials. We will make every effort to<br />

return materials if specified.<br />

Terms and Conditions<br />

Cancellations of ads or advertising agreements<br />

must be made in writing at least 24<br />

hours prior to closing date. Advertisers who<br />

cancel an ad agreement will be billed at the<br />

open rate for all previously run ads.<br />

Sustainable Connections advertisements<br />

are contracted on an annual basis and are<br />

prepaid. No money will be refunded if the<br />

advertiser cancels after the ad has run six<br />

consecutive times.<br />

Ad corrections should be e-mailed or<br />

faxed by the materials deadline. If corrections<br />

are received after the materials deadline,<br />

the publisher will make every effort to<br />

institute them. However, the publisher is<br />

not responsible or liable if the corrections<br />

are not made.<br />

The publisher cannot assume responsibility<br />

of errors for omissions in key<br />

changes. The liability of the publisher for<br />

any error, delay, or omission for which it<br />

may be held legally responsible shall<br />

not in any event exceed the cost of the<br />

advertising space, and in no event shall the<br />

publisher be liable for any loss of income,<br />

profit, or other damages to the advertiser<br />

resulting from the error.<br />

Payment is made to Home Energy magazine<br />

and due 30 days from the invoice date.<br />

If payment terms are not met, the ad agreement<br />

can be terminated.<br />

The publisher reserves the right to require<br />

advertisers to provide documentation to<br />

support any claims of product efficiency and<br />

performance contained in advertisements.<br />

All advertisements are published with the<br />

understanding that the material complies<br />

with all U.S. postal regulations and other<br />

applicable federal and state laws. The advertiser<br />

and its agency warrant that they are<br />

authorized to publish the entire contents of<br />

the advertisement and that all statements<br />

made therein are true. In consideration of<br />

acceptance of the advertising, the advertiser<br />

and its agency together and separately agree<br />

to indemnify and hold the publisher harmless<br />

from, and defend the publisher from, any and<br />

all claims or suits—including but not limited<br />

to libel, copyright infringement, invasion of<br />

privacy, and plagiarism—arising out of any<br />

advertising published.<br />

The publisher reserves the right to refuse<br />

any advertisement for any reason at any time.<br />

The publisher will not be bound by any<br />

conditions or requirements appearing on<br />

insertion orders, copy, or contracts that conflict<br />

with the provisions of this rate card or<br />

the policies of Home Energy, unless signed<br />

by the publisher.<br />

The publisher reserves the right to hold<br />

the advertiser and/or its advertising agency<br />

jointly and severally liable for all monies that<br />

are due and payable to the publisher.<br />

The publisher reserves the right to limit<br />

the space available to any advertiser in any<br />

one issue. Positioning of advertisements,<br />

except for covers, is at the discretion of the<br />

publisher.<br />

The publisher will insert the word “advertisement”<br />

prominently into any advertisement<br />

that simulates editorial content.<br />

MAKING THE CASE FOR CASE STUDIES ▪ BLOWING SMOKE<br />

MAY/JUNE 2012<br />

FOR MORE INFORMATION<br />

Maggie Forti<br />

INSULATING<br />

WALL CAVITIES<br />

Deep Energy<br />

Retrofits X10<br />

Pimp My<br />

Blower Door Kit<br />

Measuring Window<br />

U-Factors with IR<br />

Thermometers<br />

510-542-5405 ext. 111<br />

mmforti@homeenergy.org<br />

▪ WASTING ENERGY OR CATCHING FIRE<br />

$15<br />

11


www.HomeEnergy.org

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