International Relief - (case study)
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International Relief - (case study)

I-Behavior’s Not-for-Profit Group has grown more than 220% in the past 18 months and currently

serves hundreds of non-profit organizations. I-Behavior has dedicated business development, account

management and statistical/analytics staff to support and optimize I-Behavior’s non-profit offerings.

Much of the success I-Behavior has been able to provide to its non-profit members has come as a

result of identifying specific non-profit variables that have been instrumental in creating models that

produce great results for the Company’s non-profit clients.

This international relief organization provides health services for poor children in developing

countries who would otherwise never receive them.

Donor Contributions were typically raised through large events designed to attract high-ticket

donors. Within in the past 2 years, this organization underwent a re-launch of their marketing

efforts with the goal of reaching a broad base of potential donors through direct mail.

Since the goal of this organization was to rapidly expand their new donor base, they looked

to I-Behavior to provide significant volume of names for their mailings. I-Behavior created five

different models leveraging I-Behavior’s non-profit variables. All five models were tested and the

four models that performed very well were rolled out for the direct mail campaigns.

The models provided such great depth that this international relief organization has

averaged approximately 500,000 names per monthly order and sometimes as many

as 700,000 names. As a result, they’ve consistently grown their donor base, and have

seen a response index that’s nearly double the result for typical prospect mailings.

While their initial goal was to reach new donors, they are also focusing their

campaign initiatives to drive repeat donations and are experiencing success with

I-Behavior in this effort as well.

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