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HWR promo brochure_flipbook.pdf - HWR Media & Communications

Adelaide Australia

Tom Raggatt

Harry Hastwell

Welcome to HWR Media & Communications

The company, known then as Hastwell Media, was established in 1972 by the late Harry Hastwell.

Harry and his son Mark built an enviable reputation as leaders in the media and advertising

industries in South Australia and Australia.

HWR Media & Communications, hereafter HWR, was formed on 1 July 1982 through the

amalgamation of South Australia’s three leading independent media representation companies…

Hastwell Media

Williamson & Associates

Greg Rouse Media

In 1989, after close to ten years with News Corp, Tom Raggatt joined

the organisation thus HWR became Hastwell Williamson Raggatt

Pty Ltd.

For thirty-eight years HWR has evolved into one of the largest

independent media representation organisations in Australia.

Currently over 100 media organisations entrust HWR to provide advice

and information on their behalf to customers in South Australia,

Western Australia, Queensland, Victoria and the Northern Territory.

Market Evolvement

In response to our customers’ needs, in 1996 HWR purchased graphic

design firm, Smart Designs and expanded both its publishing and

marketing services area. This was a significant milestone.

In addition, at this time we began our digital integration strategy,

completing work for General Motors Holden amongst other clients.

The development role has now expanded to a full service digital

agency providing advertising sales, web site development, email

marketing and performance measurement.

From left to right: Mark Hastwell, Tom Raggatt, John Williamson

Tom Raggatt - Managing Director

Tom is the major shareholder of HWR having joined the

company in 1989. With a steady and controlled growth path

over a number of years, Tom has been able to optimise all

situations and environments and therefore HWR has grown

and thrived with technological changes.

Richard Davis - Group Account Manager

Started with News Ltd in the early 1983 where he first met

Tom Raggatt and a friendship was formed out of mutual

respect for each other. Richard’s roles with News Limited

included Account Management and Sales Management before

joining HWR in 2007 as Group Account Manager working on

our newspaper portfolio. With his newspaper background,

Richard brings a wealth of knowledge to our company.

Marie Jones - Digital Director

Marie heads up HWR Media’s Digital Media Department.

Her representation portfolio includes both broad spectrum

major online players such as ninemsn, Australia’s largest

online publisher housing over 300 individual websites in

news, sport, lifestyle, entertainment, travel, social media,

through to the monetisation of smaller niche sites for

clients in fields such as medical and legal.

Kate Petersen - Media Supervisor

Kate commenced her career in 2001 as Receptionist/

Administration Assistant for an Adelaide company before

commencing with HWR in 2004 as Receptionist. In 2005

Kate was promoted to an Account Executive role in the

Client Services Department (Media/Newspaper), and in

2007 progressed to Media Supervisor for the Media

Department (Newspapers).

Sue Hoffmann - Account Manager

Sue is a major contributor in our sales team as Account

Manager responsible for client relationships and advertising

sales. Prior to joining HWR 3 years ago, Sue held the position

of Sponsorship & Training Manager for The Institute for Public

Administration of Australia, responsible for training programs

for the Public Service. Prior roles have included Business

Development and as State Marketing Specialist for Yellow

Pages Australia.

Jessica Honeychurch - Account Executive - Media

After completing a Media/Arts degree in 2009 followed by

studies at the Advertising Federation of Australia’s Adschool,

Jessica joined the HWR team in 2010 as an Account Executive

in the media department. Her role includes working closely

with the newspaper publishers as well as agencies and

direct clients.

Felicity Williams - Graphic Designer

Currently studying Communication and Media Management

at the University of South Australia, Felicity utilises her

non-contact hours to work in our busy design studio.

Felicity brings flair, professionalism and enthusiasm to

her role.

Robin Foreman - Creative Services & Publishing Manager

Robin has an advertising background spanning more than

30 years including account service, production and senior

management roles. Robin leads our creative and publishing

team in the production of more than 12 publications HWR

produces annually.

Josie Rasheed - Finance & Administration Manager

Thirteen years in the finance industry followed by another

thirteen years in hospitality including payroll and general

accounting has brought strong skills and knowledge into

the company with Josie’s experience. Josie works alongside

the Managing Director in the financial administration of the


Kirsty Feil - Senior Graphic Designer

Kirsty has a strong design and branding background

ensuring each job will have creative flair. Working in the

industry for the last 11 years, after completing her Bachelor of

Visual Communication, she has worked on a variety of design

pieces from advertisements to large magazine publications.

Kirsty has a passion for designing publications, assuring great

typography and providing a polished end product.

Nyssa Bonnes - Graphic Designer/Web Developer

On completing a degree in Visual Communications Nyssa

worked for a year at an Adelaide Photography company.

From there she moved to London and worked as a graphic

designer in the fashion and retail industries for two years

before returning to Adelaide and at the beginning of the year

she joined HWR Media. With Nyssa’s design and web skills

and experience she can execute her skills to benefit our

clients’ creative projects.

Bree Tassell - Account Manager

Bree’s experience includes over 14 years working as an

Account Manager in the Exhibition Industry, Radio (across

Promotions, Marketing and Agency Sales), and magazines.

With her range of skills Bree is the Account Manager for

samotor and ntmotor magazines with HWR.

Anne Mitchell - Media Co-ordinator

Anne commenced work at Hastwell Williamson Rouse in 1982

at the age of 18. Anne has worked in all departments of the

company including newspapers, tv, radio and magazines.

During Anne’s time with HWR she has raised 3 children and is

still with the company on a casual basis.

Ned Raggatt - Graduate Account Executive

Currently undertaking a Bachelor of Media degree at the

Adelaide University, Ned joined HWR to further develop his

media skills and gain direct experience at the forefront

of the business.

Our Team

Our Team

HWR has a strong and cohesive team

of professionals totalling 13 full time

equivalents. Our staff offers professional

advice and service across all platforms

of our company including account

management, media management, sales,

creative design and publishing expertise

with an absolute commitment to


Quality Management

HWR is the largest independent media

representation organisation in Australia.

This enables us to provide all our clients

with a uniquely powerful network of

contacts and market intelligence plus the

proven ability to grow advertising sales

from our markets. This benefits our clients

in catering to their media needs not only

throughout Australia but the world.

HWR holds a unique position in the South

Australian and indeed Australian marketplace

due to the number of strategic and

influential organisations we work with

such as Toyota, Mitsubishi and South

Australian Government departments.

These relationships enable us to offer

our clients opportunities first, before the

general market is aware of them.

HWR is at the forefront of the digital revolution in the South Australian market through its representation

of Australia’s market leading digital network – ninemsn. ninemsn reaches over 8.2 million Australians each

month and the ninemsn network is home to over 95 different websites. Over the past few years, digital

media has experienced double digit growth whereas other more traditional forms of media, such as

television, radio and print, have experienced flat, and in some cases, negative growth. Digital media

offers incremental reach and instant material currency to advertisers who have used traditional forms

of media in the past.

HWR, through our representation of ninemsn has been directly involved in digital campaigns for the

following clients:

Mamee Noodles – international FMCG client

South Australian Government – Departments such as Motor Accident Commission, Child,

Youth & Women’s Health Services, Universities, Department of Trade & Economic Development,

South Australian Tourism Commission

Great Southern Rail – Australia’s national rail system from east to west coasts

ET Browne – Palmers Cocoa Butter

San Remo – FMCG Pasta

Bernie Lewis Home Loans – Financial institution

Savings & Loans Credit Union – Financial institution

Coopers Brewery – Manufacturer of premium ales

Grant Burge Winery – Manufacturer of internationally recognised wines

Nova 91.9 – National radio network

Kirra Tours – Travel company

Monroe Australia – Manufacturers of shock absorbers and ride control products

CMI Toyota – Toyota dealership

Quality Management

Online Media & Newspapers

Ninemsn #1 online media company/approximately 9.8million visitors per month

80+ sites including Hotmail, Messenger, Getaway, ACP magazines.

Categories include: News, Sport, Finance, Entertainment, Video, Lifestyle and more!

* Source: Nielsen NetView Home/Work panel


Core business is print media representation

Representing more than 200 newspapers throughout Australia and New Zealand

Built an extensive reputation for the entire Adelaide advertising market

Specialists in print media, with broad market knowledge and experience to successfully execute

campaigns locally and nationally. Our objective is to consistently deliver high quality sales

and service.

Non-binding International Affiliates

We have a strategic alliance with Publicitas

Australia, part of the Publicitas Promotion

Network, the world’s leading media sales organisation

with 160 offices in 23 countries. HWR actively

promotes international media

on behalf of media owners worldwide.

Expanding banner samples:

- First image is displayed on site

- Second image appears as mouse

rolls over it

Online, Media & Philosophy


At HWR we understand that our reputation

depends on our performance and to perform

we need talented and dedicated people along

with the latest and best equipment with

first class premises. We spend a great deal

of time, energy and resources to ensure we

maintain all these elements.

We believe that we must remain at the

cutting edge of technology in the industry

and must ensure that service and quality

are our key priorities.

We also understand that we are often a key

supplier to our clients’ businesses and when

we can assist their company meet its own

business objectives, we are providing

a complete service to them.


South Australia

Various publications produced by HWR

HWR’s Custom Publishing division

provides expert design and project

management services for corporate

and consumer-oriented publishing

campaigns, driving the entire

publication process from initial

project development through sales

promotion, design, proof reading,

pre-press planning, printing and final

delivery. HWR currently publishes

more than 15 titles, totalling in

excess of a staggering 260 million

pages per year!

Custom Publishing

Regional Visitor Guide - 0ne of a suite of 11 regional visitor guides

“We really appreciate HWR Media’s

dedication and they have always

delivered within budget and time

lines whilst maintaining quality and

professionalism. I wouldn’t hesitate in

recommending HWR and their

talented team for any projects you

may be considering them for.”

- Jo Barrie - Regional Tourism Manager

Yorke Peninsula Tourism





Coastal and Inland Waters Atlas and Guide







The peak industry body for recreational boating in South Australia,

the Boating Industry Association of SA (BIASA) in partnership

with HWR Media & Communications (HWR Media) is delighted to

announce the production of Edition No 2 of the “SA Waters an Atlas

and Guide.” After the resounding success of Edition No 1, we have

looked at many improvements on the content and presentation of

more than 35 new coastal maps/charts.

In addition to its coverage of all recreational boating waters

of South Australia, coastal, inland and estuarine, Edition 2 will

contain valuable information on tourism and leisure opportunities,

environmental care notes and “good neighbour” points. The Atlas

will include maps and charts of all recreational boating waters

and boating facilities in the state, together with descriptions of

towns and communities. Included are hints for the safe use of the














waters, navigation advice, emergency procedures and outlines the

environmental care obligations of boat users. Weather forecasting,

recreational fishing rules and the like are also included. The

publication will be available from the BIASA and selected outlets

within the state.

Edition No 2 will feature a strong, laminated, wiro bound cover

making for easy opening and reference.

To ensure you don’t miss out on the next Edition No 2, please

complete the details below so we can contact you when stocks are

printed. We expect these to be available by mid-September.

Available for pre-order today, or from the BIASA.

NAME ...................................................................................................................................................................

ADDRESS .............................................................................................................................................................

SUBURB ..............................................STATE .................................... POSTCODE ..............................................


Available now!



+ P&H

HWR Media “are good people” to

deal with.

They successfully work to strict

timetables and tight budgets.

Our business relationship with HWR

Media has blossomed.

The promotion of our product has

increased ten fold and our sales have

gone through the roof. We would have no

hesitation in supporting HWR Media in new

areas of endeavour.”

- Glen Jones, General Manager

Boating Industry Association of South Australia

PH(daytime) .........................................EMAIL .....................................................................................................

NO. COPIES REQUIRED: ....................@ $69.95 each inc GST + postage & handling

300 Morphett Street, Adelaide SA

Ph: (08) 8212 6000


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Our professional graphic design

solutions that explicitly and intuitively

respond to clients’ needs.

Our in-house graphic design studio

allows us to directly facilitate a high

level of creativity, quality control and

consistency. HWR Creative supports our

Custom Publishing and Media divisions,

and enables us to offer our clients

additional creative services. Creative

brochures and flyers, original

advertisement designs, interpretive

signage, packaging, logos, corporate

branding, and annual reports.

Marketing Planner’s Guide for Conference Organisers

New brand development

Publications, posters and newsletters for BAE Systems

“The 2-wire bus buffer

revolution has begun!”

The 2-wire bus has been at its limit or falling down for too long.

Now the solution is here!

Most 2-wire bus designers have faced problems without the right solution. Problems can

occur on a 2-wire bus when the wrong bus buffer or no bus buffer is used.

Existing bus buffers have large input-output offsets; this leaves little margin for external

noise or a loss in signal.

Due to their large input-output offsets, most existing bus buffers can’t be inserted in multi-drop

or back-to-back in a system.

Problems can occur when the number of devices on the bus or the length of the bus lines

has increased the capacitance to its maximum.

The IES5501 bus buffer fi xes all these problems.

Expand without the hassle, plug it in and see!

The IES5501 bus buffer, bringing the power back to the 2-wire bus designer.

“Join the revolution!”

Corporate identity for Hendon Semiconductors




11 to 19 April 2009


Poster, program, flyer and newsletter






11 to 19 April 2009

Become a

and enjoy:

SAVINGS at numerous events




11 to 19 April 2009

Welcome from the Chair


Nov 2008

Welcome to our fi rst Newsletter for the 2009 Festival. Less than 6 months to go and, like all

expectant parents, we are looking forward to the fi rst appearance of the Festival with a mixture of

excitement and perhaps a little apprehension. When the Program appears soon you will see for

yourself just what a huge and varied array of events this Festival will contain; many will be familiar

to those of you who have seen previous celebrations, and there are many which are innovative or a

different approach to old favourites.

I would like to thank everybody involved, either directly or indirectly: Festival Manager, John

Pullman, who brings experience and dedication to his position; Events Manager, Samantha

Foreman, who puts her fl air and eye for detail to everything she does; the members of the

Festival Committee who bring ideas, enthusiasm and passion to the direction of the Festival;

Event Convenors and their Committees who put their hands up to devote great time and energy

to organising each event; our very generous sponsors, without whom we would not even be able

to start organising an event of this scale; Friends of the Festival, who show their particular and

enthusiastic support of the Festival by joining their own exclusive club. And, fi nally, my thanks to

you all for your interest and support by attending this great celebration of the Barossa and its many

facets. Come with us: Celebrate the Blend!

Bill Biscoe

Barossa Vintage Festival Chairman

“What separates HWR from many of their

competitors is their approach and

attitude. They take a genuine interest

in our work, and often enhance our end

product with their professional input.

HWR are reliable and trustworthy. They go

that extra mile to ensure we are happy

with the work, and always stay within

budget. I would have no hesitation in

recommending HWR to you.”

- John Pullman - Events Manager

EXCLUSIVE invitations

Automatic ENTRY into competitions

The word carnival evokes thoughts of fun and frivolity, and what

better way to kick off the Barossa Vintage Festival than at this new

free event on Saturday 11 April.

Activities are planned throughout the day with CaRNIVAL being

designed around entertainment and enjoyment for the entire family.

Activities for children will include Life Be In It – sumo wrestling,

earthball, bouncing castle and splodge art, as well as crafts, face

painting and story telling. A number of performances are also

planned including Cool 4 Kids, Heritage Hotspots, Marananga Brass

Band, Gladenbach Dance Group and the Barking Ants to name but a

few. And if that’s not enough to entice the whole family, it

has been decided that the spacious grounds at Seppeltsfi eld will

make the ideal location for the return of the Maypole, a treasured

Festival tradition!

CaRNIVAL commences at 11am and concludes at 8pm

providing a full day of entertainment. A great selection of local

wines from the Seppeltsfi eld Road Business Alliance will be

available, complemented by gourmet Barossa food for all tastes.

We hope to see you at the CaRNIVAL.

Drop in, stop over...

Too good to keep bottled up...

Australia’s most famous wine region”

Australia’s most famous wine region”

Marketing Campaign using posters, magazine, outdoor and transit

More B&B’s in the Bar ssa.

So you can R&R. There’s a whole bunch to choose from,

plus plenty of lodges, private retreats, motels, hotels and caravan parks.

“HWR have worked with us on significant

projects. HWR’s professionalism, service,

turnaround times and reliability have

been outstanding. No request was

ever too hard, and their design advice,

flexibility and pricing has been far

superior to other suppliers we have

tired in the past.”

- Racheal Klitscher - Former Regional Tourism Manager

Tourism Barossa

Expand your palate in the Bar ssa.

And your art collection. Galleries, walls and wine labels showcase the

talents of our celebrated and emerging local artists.


Web Development

HWR’s web development department

provides quality web designs to

showcase your business. HWR will design

and build your portal and arrange the

registration of your domain name and

server space. Take your first steps into

cyberspace or revamp your existing site

with HWR Media.

Web examples


HWR is committed to achieving the highest level of advertising sales for our

media partners and to delivering premium quality for our clients at all times.

Every product, and every service we provide is delivered with this in mind.

After almost 40 years in the business, we’re proud of our achievements.

We’re also proud to be recognised for these achievements through such

recognition as the Pica Awards.

It’s also rewarding to be recognised by our Government leaders and industry


At HWR Media & Communications, “It’s all in the Thinking”


When it comes to the long term future of our environment and our sustainable

future, HWR believes every decision we make as a business matters. We understand

that it is our corporate and social responsibility to continually strive towards world’s

best practice in environmental management.

We are a certified Carbon Neutral company and we are committed to minimising

the impact on the environment. We actively seek “green supplier” options and

strategies to reduce greenhouse gas emissions.

HWR retains the services of Balance Carbon to conduct annual carbon emissions

audits. From the audit, indications show that we will produce 30 tonnes of CO2 per

year, which we offset through the purchase of fully accredited carbon credits.

We have established environmental objectives and targets to achieve ongoing

reduction to the impact on our environment, including a comprehensive recycling

program and printing minimisation policy. All our staff are encouraged to look for

new ways to improve our environmental performance.

Throughout our office, re-cycled paper is used, from printing to the bathroom. All

non-essential electrical appliances and computers are turned off at power points

each night with the exception of refrigerators.

HWR has put the principles of reduce,

re-use and re-cycle into everyday practice

and we are proud to say that, together

with the support of our customers, we

believe we are making a difference.

HWR Media & Communications

Almost 40 years leading in the advertising and media industry

Proven performance in digital campaign design and delivery

Consistent strategic innovation across all media platforms

A dedicated team of professionals who want to help you reach your business goals

A complete solution to your media and advertising needs

HWR Media & Communications. It’s all in the thinking.

109b Conyngham Street

Frewville, SA 5063

Tel: +61 8 8379 9522

Fax: +61 8 8379 9735

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