Hong Kong

greatsoutherntouring.com.au
  • No tags were found...

Hong Kong - Great Southern Touring Route Australia

Hong Kong

Market Profile

2011


HONG KONG

Market Overview

1.1 Market Overview

Hong Kong was Australia’s eleventh

largest inbound market for total

expenditure in 2010, with $0.808

billion spent on trips to Australia.

In 2010:

> > Hong Kong was Australia’s ninth

largest inbound market for visitor

arrivals. There were 163,900

visitor arrivals, a four per cent

increase compared to 2009. 1

> > Hong Kong was Australia’s eleventh

largest inbound market for total

expenditure, with $0.808 billion

spent on trips to Australia, an 18 per

cent increase compared to 2009.

> > Hong Kong was Australia’s eleventh

largest inbound market for visitor nights,

with 5,301,081 nights spent in Australia

> > Hong Kong was Australia eleventh

highest ranking inbound market for

dispersed nights, with 1,492,686

nights spent outside Sydney,

Melbourne, Brisbane and Perth.

> > The average length of stay for visitors

from Hong Kong was 35 nights, compared

to the global average of 34 nights.

> > Hong Kong ranked eleventh for the

number of repeat visitors, with 68 per

cent of visitors being repeat visitors.

> > The largest purpose of visit segment from

Hong Kong was holiday, representing

42 per cent of total arrivals. 2

Sources:

1

ABS Overseas Arrivals and Departures,

Australia, December 2010

2

TRA International Visitor Survey,

December Quarter 2010

Total Population 1

Hong Kong

7,061,200 (July 2010 est.)

Language/s > > Spoken – Cantonese, English and Mandarin

Currency

GST/VAT 3

Annual Leave

Entitlement 4

> > Written –Traditional Chinese and English

Hong Kong Dollar (HKD)

No VAT or GST

Public holidays 5 > > 1 January

The minimum entitlement is 7 days and maximum is 14 days,

depending on the number of years worked.

> > 3-5 February

> > 5 April

> > 22 April

> > 25 April

> > 1 May

> > 10 May

> > 6 June

> > 1 July

> > 13 September

> > 1 October

> > 5 October

> > 25 December

> > 26 December

New Year’s Day

Chinese New Year

Ching Ming Festival

Good Friday

Easter Monday

Labour Day

Buddha’s Birthday

Dragon Boat Festival

Hong Kong Region Establishment Day

Mid-Autumn Festival

National Day

Chung Yeung Festival

Christmas Day

Boxing Day

Weather 6 > > Hong Kong experiences four distinct seasons, with the

climate influenced in winter by the north-northeast

monsoon and in summer by the south-southwest monsoon.

Market Outlook

Visa

Sources:

> > Summers are very hot, with the rainy season running

from June to August. The temperature can exceed 31°C.

> > Winter can be cold, but most days are mild. The

temperature can drop below 10°C in urban areas.

For economic, political and market outlooks, please refer to the

Hong Kong profile, published by the Department of Foreign

Affairs and Trade.

For information on visa requirements for Hong Kong, please visit

the Hong Kong Economic and Trade Office.

1

Hong Kong Census and Statistics Department (Accessed 23 November 2010)

2

Community Legal Information Centre Hong Kong

3

Time and Date.com: 2011 Public Holidays Hong Kong

4

World Travel Guide Hong Kong Climate

2 HONG KONG Market Profile | Market Overview


HONG KONG

Market Performance

2.1 Arrivals Trends

There were 163,900 arrivals from

Hong Kong in calendar year 2010,

up four per cent on the previous

year. The growth in arrivals was

driven by business travel, up 19

per cent for 2010.

The leisure segment accounts for about 60

per cent of arrivals from Hong Kong. In 2010,

holiday visits remained stable with a one

per cent increase but the visiting friends and

relatives (VFR) sector decreased by two per cent.

There have not been significant shifts in age

demographics of visitors. The 30 to 44 years

segment accounted for nearly one third

of arrivals from Hong Kong in 2010, closely

followed by the 45 to 59 years and 15 to 29

years segments.

Although from a small base, the business

events sector performed strongly in 2010, up

69 per cent on the previous year. Meeting and

incentive travel from Hong Kong materialised

in late 2009, when the Australian dollar

was weaker.

The airlines that operate directly from Hong

Kong to Australia are Qantas, Virgin Atlantic

and Cathay Pacific. These airlines have been

active in the Hong Kong market promoting

their Australian routes.

The Australian dollar reached a record high in

the fourth quarter of 2010, sparking feedback

from industry that Australian tourism

packages became less competitive. The

outlook for the Hong Kong market in 2011

is uncertain, as the strong Australian dollar

may have an impact on consumer intention to

travel to Australia.

In the Hong Kong market, new experiences

such as self- drive tours in Western Australia

and Tasmania were introduced to consumers

in 2010 and the resulting feedback has

been positive.

180,000

History of Arrivals from Hong Kong into Australia

Source: ABS Overseas Arrivals & Departures

160,000

Total Arrivals per Year

140,000

120,000

100,000

80,000

60,000000

40,000

20,000

0

Dec80 Dec82 Dec84 Dec86 Dec88 Dec90 Dec92 Dec94 Dec96 Dec98 Dec00 Dec02 Dec04 Dec06 Dec08 Dec10

HONG KONG Market Profile | Market Overview

3


HONG KONG

Market Performance

2.2 Australia’s Market Share

Australia’s Market Share of Hong Kong’s Total Outbound

> > Outbound travel from Hong Kong has increased from 62 million trips in 2000, to

85 million in 2010 (forecast based on partial data updated on 2 December, 2010).

> > Australia’s share of Hong Kong’s total outbound has remained steady at

0.2 per cent since 2000.

100,000

Hong Kong Total Outbound & Australia's Market Share

Source: Tourism Economics (Tourism Decision Metrics)

62,053

61,095

64,540

60,936

68,903

72,300

75,812

80,682

81,911

81,958

85,252

0.2%

0.3%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.6%

Outbound Travellers lers (000s)

50,000000

0.3%

0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (f)

Total Outbound (000s) Australia's Share of Total Outbound (%)

Note: 2010 is a forecast value

0.0%

Top Five Outbound Destinations

> > In 2010, Hong Kong’s top five outbound destinations were the China (there were

80 million departures to China in 2010), Macao, Taiwan, Japan and Thailand.

> > Australia ranked ninth among all outbound destinations.

10,000

000

9,000

* China greater

than 80,000

Top Outbound Destinations from Hong Kong

Source: Tourism Economics (Tourism Decision Metrics)

Outbound und Travellers (000s)

0s)

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

China Macao Taiwan Japan Thailand Australia

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (f)

Note: 2010 is a forecast value

4 HONG KONG Market Profile | Market Overview


HONG KONG

Market Performance

Australia’s Market Share of Out-of-Region Travel

> > Travel outside of North East Asia has increased from 1.6 million trips in 2000, to

1.8 million in 2010 (forecast based on partial data updated on 2 December, 2010).

> > Australia’s share of Hong Kong’s out-of-region outbound has

decreased from 9.7 per cent in 2000, to 9.3 per cent in 2010.

Outbound Out of Region Travellers (000s)

3,000

1,500

Hong Kong Out of Region Outbound & Australia's Out of Region Market Share

Source: Tourism Economics (Tourism Decision Metrics)

1,582

1,529

1,550

1,426

1,700

1,453

1,569

1,590

1,527

1,560

1,751

9.7%

10.1%

9.7%

9.1%

8.1%

11.0%

9.9%

9.2%

9.4%

10.1%

9.3%

14.0%

7.0%

0

0.0%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (f)

Total Outbound (000s) Australia's Share of Total Outbound (%)

Note: 2010 is a forecast value

Top Out-of-Region Destinations

> > In 2010, the top five destinations excluding North East Asian countries were

Thailand, Singapore, the United Kingdom, Australia and the Philippines.

> > Australia ranked fourth among out-of-region outbound destinations.

600

Top Outbound Out of Region Destinations from Hong Kong

Source: Tourism Economics (Tourism Decision Metrics)

Outbound Out of Region Travellers (000s)

0s)

500

400

300

200

100

0

Thailand Singapore United States Australia Philippines France

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (f)

Note: 2010 is a forecast value

HONG KONG Market Profile | Market Overview

5


HONG KONG

Market Performance

2.3 Main Purpose of Visit and Age

Visitors from Hong Kong by Age and Purpose of Visit for 2010

Source: Australian Bureau of Statistics, Overseas Arrivals & Departures

Total Hong Kong

163,939 (100%)

+

-

Other

9,504 (6%)

+ -

Employment

3,187 (2%)

+

-

Total Number of Visitors

Education

16,913 (10%)

+ -

Business

25,519 (16%)

+

-

Visit Friend/ Relatives

40,187 (25%)

+

-

Holiday

68,629 629 (42%)

+

-

Under 15yrs 15 to 29yrs 30 to 44yrs 45 to 59yrs 60yrs & over

14,510 (9%) 40,324 (25%) 49,418 (30%) 45,056 (27%) 14,631 (9%)

+

+

+

+

+

-

-

-

-

-

Note: Rate of Change charts show year on year changes for 2007 to 2010.

Above the axis line indicates growth, below the axis line indicates decline.

6 HONG KONG Market Profile | Market Overview


HONG KONG

Market Performance

2.4 Expenditure and Nights

Average Visitor

Spend $4,932 per trip

Stay 32.5 nights

Spend $152 per night

Purpose of Visit

Holiday

Spend $3,542 per trip

Stay 18.3 nights

Spend $194 per night

Visiting friends

and relatives

Spend $2,990 per trip

Stay 16.5 nights

Spend $181 per night

Business

Spend $3,023 per trip

Stay 7.9 nights

Spend $385 per night

Other

(including education

and employment)

Spend $15,298 per trip

Stay 137.6 nights

Spend $111 per night

Age Groups

15 to 29 years

Spend $8,729 per trip

Stay 79.1 nights

Spend $110 per night

30 to 44 years

Spend $3,447 per trip

Stay 14.2 nights

Spend $243 per night

45 to 59 years

Spend $3,560 per trip

Stay 12.7 nights

Spend $281 per night

60 years & over

Spend $2,947 per trip

Stay 20.1 nights

Spend $146 per night

For more information on international visitors to Australia, see Tourism Research Australia’s International Visitor Profiles.

Source: TRA International Visitors Survey (2006 to 2010)

HONG KONG Market Profile | Market Overview

7


HONG KONG

Market Performance

2.5 Dispersal

Nights Spent in Australia by Visitors from Hong Kong

Source: International Visitors Survey, 2006-2010, Average Nights per Year

Darwin

Legend

0 to 7,885,800

7,885,800 to 26,126,400

26,126,400 to 71,494,400

71,494,400 to 393,891,200

393,891,200 +

Not available

Cairns

Brisbane

568,925k nights

13% of all nights

Gold Coast

Perth

393,891k nights

9% of all nights

Sydney

1,637,584k nights

38% of all nights

Adelaide

310,212k nights

7% of all nights

ACT

113,707k nights

3% of all nights

Top 6 Regions Outside Capital Cities

Nights

(000s)

% of Total

Nights

Gold Coast (QLD) 144,055 3%

Tropical North Queensland 71,205 2%

South Coast (NSW) 28,536 1%

Launceston (TAS) 26,126 1%

Hunter (NSW) 16,811 0%

Geelong (VIC) 16,522 0%

Melbourne

870,460k nights

20% of all nights

Hobart

71,494k nights

2% of all nights

Note: The above map shows visitor nights spent in tourism

regions, as defined by the Australian Bureau of Statistics.

Please note that there may be one or two key destinations

within the boundaries of each region where the majority

of visitor nights are spent.

8 HONG KONG Market Profile | Market Overview


HONG KONG

Market Performance

2.6 Growth Outlook

The Tourism Forecasting Committee Forecast

Issue 2 (November 2010) estimates that

arrivals from Hong Kong will increase by

3.8 per cent in 2011 and 3.5 per cent in 2012,

with a compound annual growth rate of

3.2 per cent between 2009-2014.

The 2020 Tourism Industry Potential is

a rallying call to Australian industry and

governments to focus on increased returns

from the tourism industry. The Potential,

focused on overnight visitor expenditure,

sets scenarios for growth for priority

markets that exceed TFC forecasts. Globally,

by 2020 the Potential for Australian tourism

is estimated to be between $115 billion and

$140 billion in overnight expenditure.

Hong Kong was Australia’s eleventh largest

inbound market for total expenditure in

2010, with $0.808 billion spent on trips

to Australia.

$140 billion

Australian

Tourism

by 2020

$150

$130

Global Potential for Overnight Tourism Expenditure in Australia by 2020

Source: International Visitors Survey & projection by BDA Marketing Planning

Trend

Potential

$Billions, nominal

$110

$90

$70

$50

$30

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

HONG KONG Market Profile | Market Overview

9


HONG KONG

Aviation

3.1 Aviation Summary

> > The Hong-Kong to Australia route

is one of the busiest international

routes to Australia. Average load

factors have remained high.

> > Cathy Pacific increased capacity on

routes to Sydney, Perth, Brisbane,

Cairns and Auckland in late 2010.

EUROPE

CHINA

Hong Kong:

CX(67) QF(25) VS(7)

SINGAPORE

TAIWAN

Key

( ) Direct services per week

CX: Cathay Pacific, QF: Qantas,

VS: Virgin Atlantic, BNE: Brisbane,

CNS: Cairns, ADL: Adelaide

Perth:

CX(7) QF(3)

> > Qantas operated supplementary flights

to Cairns and Brisbane in February 2010

during the Chinese New Year period.

> > The issue of seat availability for

local Hong Kong residents remains

a challenge due to the flow of traffic

from mainland China and Europe.

Adelaide:

CX(7)

Melbourne:

CX(21;7 via ADL) QF(7)

Source: International Air Transport

Intelligence, AirportIS Northern Summer

(27 March 2011-29 October 2011)

2011 schedules and Origin Destination

traffic for year ended November 2010

Cairns:

CX(6; 3 via BNE)

Brisbane:

QF(4)CX(11;

3 via CNS)

Sydney: CX(28)

QF (11) VS(7)

Aviation Summary

Major carriers

Cathay Pacific,

Qantas,

Virgin Atlantic

Seasonal peaks January/February

(Chinese New

Year), July August

Australian cities

serviced

Direct seats

(calendar year 2010)

Load factors

(calendar year 2010)

Percentage change

in average airfares

Nov 2010 against

Nov 2009

Percentage change

in average airfares

Nov 2010 against

Sep 2008

Sydney,

Melbourne,

Adelaide, Perth,

Brisbane, Cairns

1,176,200 seats

(up 1%)

82% (flat)

8%

-4%

Sources:

Department of Immigration and Citizenship

Bureau of Infrastructure, Transport and

Regional Economics

International Air Transport Association

Key airlines and share of passengers in 2010

Airline 2006 2007 2008 2009 2010

Cathay Pacific 49% 52% 53% 54% 55%

Qantas 32% 30% 32% 28% 29%

Virgin Atlantic 6% 7% 7% 8% 7%

Singapore Airlines 6% 4% 3% 4% 5%

Other 7% 6% 6% 6% 4%

Hong Kong Seats by Carrier

Year End Dec10

4%

5%

7%

55%

29%

Table includes direct and indirect capacity.

Source: Department of Immigration and Citizenship

10 HONG KONG Market Profile | Market Overview

Airline

2006 2007 2008 2009 2010

1 Cathay Pacific

49% 52% 53% 54% 55%

2 Qantas

32% 30% 32% 28% 29%

3 Virgin Atlantic

6% 7% 7% 8% 7%

4 Singapore Airlines

6% 4% 3% 4% 5%

5 Other

7% 6% 6% 6% 4%

6 Total

100% 100% 100% 100% 100%

7

8

9


HONG KONG

Aviation

3.2 Aviation Forecast

> > Moderate growth in aviation capacity

on the Hong Kong to Australia route is

expected to continue during 2011.

> > Growth in capacity was being driven by

Cathay Pacific temporarily adding services

to Perth from November 2010 to March

2011 and Brisbane from September to

November 2010. The airline also plans

to increase capacity to Sydney and

Cairns in late 2011. As a result Cathay

Pacific is expected to gain market share

in 2011, with improved access to Perth

and Brisbane. They are also expecting to

receive 38 aircraft deliveries in 2011.

> > Load factors remained high throughout

2010, suggesting additional capacity

could be expected in 2011.

> > During 2011, overall capacity growth

out of Hong Kong is expected to increase

strongly to a range of destinations

including China, Singapore, Taiwan, the

United States, Malaysia, India, South

Korea, Thailand, Canada, Indonesia,

Russia and the United Arab Emirates.

Capacity to New Zealand, South Africa

and the United Kingdom is expected to

decline during the same period.

4%

5%

Hong Kong Inbound Seats to Australia

Year End Dec09 Year End Dec10 Year End Dec11 (f)

35%

35%

34%

27%

2%

5%

14%

14%

15%

18%

26%

25%

2%

5%

15%

18%

Sydney

Melbourne

Brisbane

Perth

Adelaide

Cairns

Pie charts refer to direct capacity.

Source: Airport Coordination Australia, Centre for Asia Pacific Aviation

Bureau of Infrastructure, Transport and Regional Economics

International Air Transport Association

HONG KONG Market Profile | Market Overview

11


HONG KONG

Distribution

4.1 Distribution System

The travel distribution system in Hong Kong remains relatively traditional. Whilst online bookings are increasing,

most consumers book through traditional retail agencies. Australia is growing in popularity for free independent

travel (FIT), but the group market remains core business for outbound travel. There is also a trend towards partiallypackaged

tours, especially among repeat visitors to Australia.

Wholesalers/ Large Agents

Commission Level: 5% to 8%

> > There are a small number of key

wholesalers that have commissionable

packages to offer outbound agents.

> > Wing On Travel and Hong Thai Travel

are the two main retail agents in Hong

Kong. They have an extensive network

of branches and together account

for 70 per cent of group business.

> > Jetour Holidays, Kuoni Travel and

Charming Holidays are the key

wholesalers for group travel who offer

programs to Australia. To compete

with major retail agents like Wing On

and Hong Thai Travel, this group of

wholesalers promote niche and diverse

products to capture market share.

> > The four major airlines in Hong Kong

which fly to Australia (Qantas Airways,

Cathay Pacific Airlines, Virgin Atlantic

Airlines and Singapore Airlines) all have

holiday subsidiary departments and act

as the major wholesalers in the market

for free independent travel (FIT). Qantas

Holidays, Cathay Pacific Holidays, Virgin

Style and SIA Holidays have access to

airline seat blocks for all destinations and

have their own networks of sub-agents.

Retail Agents

Commission Level: 3% to 5%

> > As of November 2010, the Travel

Industry Council in Hong Kong had

1,554 members as travel agents,

including 1,404 outbound agents.

> > Key outbound retail agents have an

extensive branch office network to assist

with distribution and focus on ticketing

and promoting commissionable packages.

> > Retail agents adjust the inclusions

and itineraries for travel to Australia,

depending on the airline pricing. Packages

often have a limited ‘shelf-life’ and the

frequent production of brochures and

flyers provide an opportunity for different

operators to become involved in tour

programs at varying times of the year.

> > The major group package retail agents

are Hong Kong Wing On Travel Service

Limited, Hong Thai Travel Services

Limited, Miramar Travel Limited and

EGL Tours Company Limited.

> > The major partially-packaged

retail agents are Travel Expert,

Wincastle Travel, Westminster

Travel and Lotus Tours Limited.

Online

Commission Level: 0% to 3%

> > The online platform is used as a

business- to-consumer channel and

special discounts like early bird offers

are used to target consumers directly.

> > Qantas Airways and Cathay Pacific Airways

have instant booking engine websites to

cater for the growing FIT trend, offering

regular deals to Australia. Cathay Pacific

Holidays are revamping their website.

> > Cruise agents like E-cruising Hong Kong

that originated from Australia, have

set-up their Asia office in Hong Kong

and are expanding their distribution

through online marketing.

Aussie Specialists

> > The Aussie Specialist Program (ASP) was

introduced to Hong Kong in 2001.

> > As at December 2010 there were

706 qualified Aussie Specialist

agents in Hong Kong.

Inbound Tour Operators

Commission Level: 10% to 20%

> > Inbound Tour Operators (ITOs) handle

all group business from Hong Kong to

Australia and consequently play a key

role in developing new itineraries and

products for the Hong Kong market.

> > A large proportion of FIT and non-group

itineraries are also booked via ITOs.

Business events

> > Corporate agents are the key players

for business event suppliers, especially

for long-haul destinations.

> > The business and incentive tourism

distribution networks in Hong Kong

are less developed. The retail travel

trade handle much of the incentive

business, which in turn is handled

by the ITOs. Jade Express handles

business from Hong Thai and Ananda

Travel handles Wing On business.

12 HONG KONG Market Profile | Market Overview


HONG KONG

Distribution

Brochures and Rates

Brochures and Rates

Brochure Validity > > FIT leaflets are printed on an ad hoc basis and are subject to

special fares offered by airline partners. Group brochures tend

to be just a folder with seasonal offers, inserted as flyers or

latest package tariffs. PDF flyers, which feature on travel agency

websites, are used to promote seasonal ad hoc products.

Brochure Space

Policy

> > Not common to be asked for a financial contribution.

Setting Rates > > Monthly (FIT agents) and quarterly (group agents).

Standard Rate

Validity Periods

> > Low season: post Chinese New Year, post-Easter,

September to November and post-Christmas.

> > Shoulder season: Easter and August.

> > High season: Chinese New Year, Christmas and July.

Seasonality of Hong Kong Arrivals

Source: ABS Overseas Arrivals & Departures, 2006 to 2010

Variation from Monthly Average Arrivals

66%

more than

the

average

33%

0%

-33%

less than

the

average

-66%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

All Purposes Leisure Business Other

Avg: 12,777 Avg: 8,665 Avg: 1,931 Avg: 7,634

Seasonality

> > The peak booking periods for travel

to Australia are before Chinese New

Year (around December) and summer

vacation (June). The peak travel periods to

Australia are Chinese New Year and July.

> > The short-term study tour

market usually peaks in July.

HONG KONG Market Profile | Market Overview

13


HONG KONG

Distribution

4.2 Trends

Distribution

> > Online marketing is increasing but

booking online remains low compared

to bookings via traditional retail travel

agencies. The travel trade is closely

monitoring the online booking trend

but as yet, key operators have not

developed their own booking engines.

> > Group package tours are still the

core business for outbound travel.

Pricing and service levels are more

competitive in this segment due

to extensive agency networks.

> > The airlines ad hoc ticket only promotions

(driving the visiting friends and relatives

segment) are performing strongly.

Some of these promotions run for short

periods only but with ticket validity

up to one year, they are capturing

advance bookings for Australia.

> > Retail agencies also drive tactical

promotions throughout the year with

short lead times, promoting special valueadd

offers, such as airfare discounts and

exclusive hotel offerings or experiences.

> > Australia is increasing in popularity as

an FIT destination but the traditional

group market is still important. The

FIT market will continue to grow in

the coming years as the maturity of

travellers continues to increase.

> > There is increased consumer interest in

the cruise market and some key agents

have developed cruise departments to

market and develop fly-cruise products.

Planning and Purchase of Travel

> > Partially packaged tours are growing

rapidly. Experienced Hong Kong travellers,

especially repeat visitors, prefer a free and

easy travel style. Air and accommodation

only packages have gained market share.

> > The FIT market is technologysavvy

and demands destination

information that is easily accessible.

> > Hong Kong consumers tend to make

purchasing decisions based on value-add

offers and are prepared to spend more

for higher quality products and services,

such as five star hotels or a business class

upgrade with a competitive surcharge.

> > Lead times for leisure travel

bookings are becoming shorter.

> > The majority of consumers continue to

rely heavily on printed material such as

guide books for destination information.

Younger travellers tend to use the internet

to search for destination information.

4.3 Planning a Visit to market

Top tips for sales calls

> > The turnover rate for retail agency

staff is quite high, so it is worthwhile

for Australian product suppliers to do

their own in-house training on sales

calls. It helps to provide key agents

with a product training manual

or presentation to enhance their

Australian product knowledge.

> > Value-add or competitive pricing offers

during the low season travel period from

March to June are useful to trigger tactical

campaigns with travel agent partners.

> > The best time for sales calls to target

low season business is after Chinese

New Year in February. To capture high

season business, visit the market in

June, September and October.

> > For more general information on

sales calls and planning a visit to

market, please see Tourism Australia’s

Planning for Inbound Success.

4.4 Key Trade and Consumer Events

Key Trade and Consumer Events

Event Location Date

Greater China Travel Mission TBC in PRC October 2011 (TBC)

The 25th International Travel Expo 2011 Hong Kong Convention and Exhibition Centre June 9-10, 2011

14 HONG KONG Market Profile | Market Overview


HONG KONG

Contacts

Tourism Australia

Tourism Australia’s activities in Hong Kong

are managed from the Tourism Australia

Hong Kong office.

Tourism Australia

Suite 6707, 67/F, Central Plaza,

18 Harbour Road

Wanchai, Hong Kong

Tel +852 2531 3833

Fax +852 2802 0211

For trade enquiries please contact

Carmen Tam (in Hong Kong)

Tel +852 2531 3833

ctam@tourism.australia.com

State and Territory

Tourism Organisations

South Australian Tourism Commission

Suite 6706, 67/F, Central Plaza,

18 Harbour Road

Wanchai, Hong Kong

Tel +852 2531 3871

Fax +852 2877 8093

Tourism Queensland

Room 506, 5/F Sun Hung Kai Centre

30 Harbour Road

Wanchai, Hong Kong

Tel +852 2827 4322

Fax +852 28775668

Tourism Tasmania

Tel +852 95633260

Fax +852 3755 6320

tourismtashk@gmail.com

Tourism Victoria

Suite 6076 Central Plaza

18 Harbour Road

Wanchai, Hong Kong

Tel +852 2531 3870

Fax +852 2845 2213

Austrade

Suite 2404, 24th Floor, Harbour Centre

25 Harbour Road,

Wanchai, Hong Kong, SAR

Tel +85 2 2588 5302

Fax +85 2 2827 4145

HONG KONG Market Profile | Market Overview

15

More magazines by this user
Similar magazines