ANCHOR _.pdf

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makeitcoats.com makeitcoats.com makeitcoats.com makeitcoats.com DUAL SETA NYLBOND POS Option A <strong>ANCHOR</strong> METALLIC $129 DUTY+ $129 REALE $129 $129 COTTON COTTON $1 29 DUET $1 29 28
POS Option B <strong>ANCHOR</strong> Option whereby Anchor is more visually differentiated from the Coats POS, making it more distinct for the user. The Anchor Paisley illustration has been embedded to optimise visual impact and the background utilises the Anchor core gold palette. The Coats lead POS aubergine has been used for the brand endorsement label to retain a visual link to Coats. makeitcoats.com makeitcoats.com 29
Page 1 and 2: ANCHOR _ VISUAL IDENTITY UPDATE 10/
Page 3 and 4: Co-branding ANCHOR and endorsement
Page 5 and 6: Shape and positioning ANCHOR Ingred
Page 7 and 8: Colour palette ANCHOR
Page 9 and 10: Packaging ANCHOR
Page 11 and 12: Freccia colour development Crochet
Page 13 and 14: 100% cotton•coton•cotone•algo
Page 15 and 16: Outer box packaging Freccia (Recomm
Page 17 and 18: 100% cotton•coton•cotone•algo
Page 19 and 20: Outer box packaging Mercer Crochet
Page 21 and 22: Thread box Design (Gold) ANCHOR 21
Page 23 and 24: Thread box Other variants ANCHOR Am
Page 25 and 26: Sewing Spool *Colour (currently the
Page 27: POS Option A ANCHOR Using the lead
Page 31 and 32: Print Advert ANCHOR
Page 33: Thank you ANCHOR

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