ANCHOR _.pdf

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Summary feedback <strong>ANCHOR</strong> – Co-branding and endorsement Establish shape, position and colour recommendations – Colour exploration Explore Anchor Freccia Pantone 485 paisley contrast colour – Packaging updates Crochet ball bands and top label - update designs with simplified copy Crochet ball band outer box - design exploration of outer box Thread box - update design with amended copy grouping and placement. Exploration of how the box can adapt for other variants: i.e. Marlitt and Tap Wool Sewing spool - update design with amended colour and placement – POS Design development for POS - Print Advert Design exploration of vertical format 2
Co-branding <strong>ANCHOR</strong> and endorsement
Page 1: ANCHOR _ VISUAL IDENTITY UPDATE 10/
Page 5 and 6: Shape and positioning ANCHOR Ingred
Page 7 and 8: Colour palette ANCHOR
Page 9 and 10: Packaging ANCHOR
Page 11 and 12: Freccia colour development Crochet
Page 13 and 14: 100% cotton•coton•cotone•algo
Page 15 and 16: Outer box packaging Freccia (Recomm
Page 17 and 18: 100% cotton•coton•cotone•algo
Page 19 and 20: Outer box packaging Mercer Crochet
Page 21 and 22: Thread box Design (Gold) ANCHOR 21
Page 23 and 24: Thread box Other variants ANCHOR Am
Page 25 and 26: Sewing Spool *Colour (currently the
Page 27 and 28: POS Option A ANCHOR Using the lead
Page 29 and 30: POS Option B ANCHOR Option whereby
Page 31 and 32: Print Advert ANCHOR
Page 33: Thank you ANCHOR

ANCHOR _.pdf

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