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Shape and positioning<br />
<strong>ANCHOR</strong><br />
Ingredient Brand<br />
Licensed Brand Endorsement<br />
(Approach A & B)<br />
Shape and positioning:<br />
The shape and positioning of the holding<br />
shape is fixed.<br />
Licensed Brand Endorsement / Approach B:<br />
If having to work within strict guidelines<br />
with our licensed brands, to retain flexibility<br />
the holding shape can work as a<br />
standalone asset but the shape, angle and<br />
top position must be retained. Because the<br />
shape is no longer attached to the top level<br />
holding container, the shape doesn't have<br />
to bleed to the edge.<br />
5
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