DRIVEauto by Sinclair-Final.pdf

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Stimulus Consumer Sees An Ad Zero Moment of Truth 1st Moment of Truth 2nd Moment of Truth Consumer Does Online Research Reads Reviews Looks For Promotion & Specials Comparison Shops Online Dealership Shopping Experinece Customer Engages With vehicle and Dealership In-Person Consumer Purchases and uses Vehicle Consumer Experiences Positive or Negative Experience with Brand and dealership The Average Shopper Uses 18.2 Sources Before Making a Decision Consumer Leaves Feedback on Social Media Channels Etc.
IMPACT Lot Ups Phone Ups Internet Ups
Page 4 and 5: 9 Million Reasons Why VDP Views Ar
Page 6 and 7: PRODUCTS [THAT DRIVE VDPs]
Page 10: AUTO MATTERS plays directly in the
Page 16 and 17: Shoppers Request Shoppers Request S
Page 18 and 19: NEW NEW! MODEL MODEL Shoppers Reque
Page 20 and 21: CONVERSIONtracking
Page 23 and 24: RETARGETING BANNERS PREROLL RICHMED
Page 25: VDP Matching VDP Matching VDPmatchi
Page 30: ` Facebook Insights ! Measure Actio
Page 33 and 34: ENTIRELY customizable
Page 35 and 36: Customizable PDF Reports
Page 37 and 38: WALK-INtracker iLeadtracker
Page 41 and 42: TURNKEYmailers SATURATIONcampaigns
Page 43: esults

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