Communicator

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IABC/TORONTO BOARD 2009 – 2010 President Brent Carey, ABC toronto-president@iabc.com Past President Leslie Hetherington, APR, MBA toronto-pastpresident@iabc.com Executive Vice President Carrie MacAfee toronto-execvp@iabc.com Vice President, Accreditation & Standards Linda Andross, ABC toronto-profstandards@iabc.com Vice President, Advertising & Sponsorship Cyrus Mavalwala, ABC toronto-adsponsor@iabc.com Vice President, Association Management Julie Wilson, ABC, MEd toronto-assocmgt@iabc.com Vice President, Awards Trell Huether toronto-awards@iabc.com Vice President, Finance Natasha Renaud, MBA, MS Mass Comm toronto-finance@iabc.com Communicator Diana Degan Robinson, Executive Editor Brent Carey, ABC, President’s Column Abigail Brown, Writer Panagiota Bountis, Writer Emma Huang, Writer Valeri Hall Little, Columnist William Smith, Writer Bonnie Dean, Writer Neil Hrab, Writer Please note: Articles in Communicator reflect the opinions of the writers and experts invited to comment but not necessarily those of IABC/Toronto. Vice President, Marketing Communications Christine Andrew, MBA toronto-marketing@iabc.com Vice President, Member Communications Diana Degan Robinson toronto-memcomm@iabc.com Vice President, Membership Sharon Beattie toronto-membership@iabc.com Vice President, Networking & Special Events Louise Armstrong toronto-specialevents@iabc.com Vice President, Professional Development Yasmin Ranade toronto-pd@iabc.com Vice President, Volunteer Services Marie Fitzpatrick-Hall, ABC toronto-volunteers@iabc.com VP at Large, International Conference Task Force Anna Relyea, BA, MA toronto-intl-conference@iabc.com Advertising: Richa Vajpeyi Telephone: 416.777.3742 richavajpeyi@gmail.com Graphic Design: Fusion Design Group Inc. Telephone: 416.516.6657 brent@fusiondg.ca Printing Services: Brown Book Company (BBC) Limited Telephone: 416.504.9696 bbc@brownbook.ca IABC/Toronto 296 Jarvis St., Unit 7 Toronto, ON M5B 2C5 416.968.0264 http://toronto.iabc.com IABC International 601 Montgomery Street, Ste 1900 San Francisco, CA 94111 1.800.776.4222 http://www.iabc.com from the Editor A New Year, A New Look Welcome to the new Communicator! We thought it would be fitting to welcome in a new year and a new decade with an enhanced newsletter, one that celebrated IABC/Toronto’s status as IABC Large Chapter of the Year. At the start of this chapter year, we conducted a communications audit that included gauging how members read and used Communicator. We identified that there was an opportunity to build on the success of the newsletter. As a main link to our members and one of the tangible benefits that all members receive, we wanted to ensure it was meeting the needs of the membership. We hope you find the redesign, the addition of colour and the new columns add to your reading experience. Thanks to Fusion Design Group for all of their hard work. Our goal is to ensure that our members are kept abreast of the latest happenings in the chapter, in the IABC organization and in the communications industry. If you have any additional suggestions for the type of articles you would like to see in Communicator, please share those with us. In this issue, you will find highlights of recent IABC/Toronto events that offer tangible advice and lessons for communicators. We jumped at the chance to sit down with IABC President Julie Freeman, ABC, APR, when she was in town recently and asked her what’s next for IABC worldwide. And we thought the start of the new year was a good time to offer insight into what IABC/Toronto’s Social Responsibility Committee was undertaking. As we all start the new year off with a clean slate, a fresh approach and a zest for tackling that massive to do list that all of us communicators have, we hope that you will find Communicator a valuable tool for informing, educating and even entertaining you. Here’s to a productive and fulfilling 2010! Diana Degan Robinson VP, Member Communications, IABC/Toronto In addition to being VP, Member Communications, Diana is President of her own company, Diana Robinson & Associates, an award-winning marketing communications company based in Guelph, Ontario. She was named 2009 Independent-Small Agency of the Year by IABC/Toronto.
President’s Message Delivering on an exciting and busy year In the last issue of Communicator I talked about the busy and exciting year we have ahead of us in IABC/Toronto. And I’m happy to say that we’ve been hard at work, delivering on that in a big way! It’s no coincidence that the activities your board has been undertaking are well aligned to what you, our members, have told us you value most about your membership: • Professional development – Our first three PD events of the year have dealt with such diverse topics as leveraging one’s strengths to overcome the challenges of today’s job market, tapping into the power of photography, and getting noticed on the internet. These events have been well attended and are great examples of how we are targeting our programming to deliver on members’ feedback, and needs. • Volunteering – What a turnout to our annual September volunteer recruitment night! It was great to see so many members eager to both give back to their chapter and profession, and to further their own career and personal goals at the same time. Clearly we need the help of volunteers to run the chapter, but it’s also a key member benefit—a classic winwin situation! • Networking – The opportunity to connect with other members and fellow professionals is one of the main reasons people join and stay with IABC. And our first two Munch ‘n’ Mingle events have provided great venues for reconnecting with old friends and making new contacts. It was particularly encouraging to see so many students at our first event—the future of our profession is looking bright! So what’s coming up for IABC/Toronto? Well, this year’s calendar of PD events is shaping up to add real value for members, with some highly relevant topics and top-notch speakers. We’ll continue to have the chance to socialize and build our networks through our Munch ‘n’ Mingle events. And planning for the World Conference in June 2010 is proceeding, with our chapter doing our part as host. Keep tuned to our e-Lerts and toronto.iabc.com for ongoing updates on these activities. From the board’s perspective, we will keep ensuring that all our activities are clearly aligned to providing member value—this drives what we do and why. We’re also going to continually seek feedback from our stakeholders, listening for and acting on opportunities for improvement, to ensure we provide real and meaningful value. And of course we are always open to hearing about what’s working well! We have finalized our budgets for the board year. As the largest IABC chapter in the world we are very fortunate to have resources available to us that other chapters do not. And while we are a not-for-profit organization that exists to provide value to our members, it’s important to manage our budgets prudently, and we always have. This is even more important to do this year, as the economy continues to present challenges for our members and their organizations, and consequently our chapter as well. Membership growth has suffered, and CareerLine is not the “cash cow” it used to be. As a result, we have been conservative in our projections and planning. We are looking forward to the rest of an exciting year. Thanks, and I hope to connect with as many of you as possible! Brent Carey, ABC President, IABC/Toronto http://toronto.iabc.com/ Communicator January – February 2010 3
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Page 15 and 16: Industry Focus The Nuts and Bolts o

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