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May 14, 2009 - zicklin : school of business - CUNY

Zicklin School of Business

Minutes of the Faculty Meeting of 14 May 2009

Room 14-250 Vertical Campus

I. Record of Attendance

Attendance sheets are appended hereto and made a part of the minutes.

II. Approval of Minutes

The minutes of the 23 April 2009 Zicklin Faculty meeting were approved unanimously and

filed in the Dean's Office.

III. Reports from College Administrators

(a) President Kathleen Waldron made the following announcements:

(1) Recently, the State adopted operating and capital budgets for fiscal year 2009-2010,

but there is no tax levy budget yet for the College. However, we're in a relatively

stable budget environment next year, although we will feel the impact of the decrease

in our endowment. The tax levy side of the College budget should be coming

up in late May. No further cutbacks in the State budget are anticipated for either

SUNY or CUNY; credit for this should be given to the Governor and Chancellor,

who view higher education as a vehicle for economic recovery.

(2) There will be a tuition increase as CUNY's contribution to filling in part of the

State's anticipated budget deficit, about $600 per year for undergraduate students and

15% for graduate students. Undergraduate tuition for full-time students will increase

from $4,000 to $4,600 per year.

(3) At the recent Bernard Baruch Dinner, we announced the launch of our $150 million

campaign to benefit Baruch College. The success of this campaign, titled Baruch


Means Business: Reaching New Heights of Excellence, will make possible new levels

of quality for our students, our faculty and our academic programs. So far, we've

raised $95 million, mainly in pledges, not cash. The dinner honored Larry Zicklin

and David Krell for their outstanding contributions to the College. The dinner itself

raised $1 million, a remarkable achievement for a dinner in these difficult times.

(4) The following individuals will receive Presidential Excellence Awards:

(1) Distinguished Faculty Scholarship – Professor Alfonso Quiroz, Department

of History

(2) Distinguished Teaching – Professor Susan Locke, Department of Psychology;

and Antonietta D'Amerlio, Department of Modern Languages and

Comparative Literature

(3) Distinguished Service – Dr. Angela Anselmo, Director of SEEK

(5) At the Spring 2009 commencement, the College will grant honorary degrees to Sidney

Harman and Milton Cooper, two distinguished alumni of the Zicklin School. Mr.

Harman will give a keynote speech. Mayor Bloomberg will also speak at commencement.

(6) As you know all too well, Blackboard has been functioning sporadically over the

spring semester. All I can do is commiserate with you. I realize this has been difficult,

and appreciate your commitment to our positive learning environment and your

flexibility in adjusting to this inconvenience. We continue to coordinate with our

colleagues at CUNY, who are working to resolve the issues.

(7) I have received all of the recommendations for department chairs and have accepted



(8) Professor Seth Lipner expressed concern about the draconian cuts in the travel

budget and how it is undermining our commitment to scholarship and achieving professional

visibility. President Waldron responded by concurring, and hopes to restore

travel funding; the cutbacks were due in part to the decline in the College's endowment,

which formerly financed $400 thousand of travel for Zicklin School personnel.

She anticipates that the travel funding will come back; we've raised three $1 million

gifts in the last month. She urges faculty to identify alumni who might be contemplating

donations to the College and convey that information to College Advancement.

President Waldron anticipates that travel will probably be heavily dependent

on philanthropy in the future.

(9) In response to a question from Professor Christopher Hessel, Dean Elliott noted that

we can swap some money categories, i.e., from hiring to research and/or travel.

However, some swapping has already occurred in response to the budget cutbacks;

some vacancy savings were part of our budget cutbacks, but further faculty cutbacks

might lead to fewer course offerings. Professor Waldron suggested that we should

aim to increase revenue as well as decrease costs. We’re trying to increase revenue

by increasing student fees, especially graduate student fees, to make our tuition and

fee structure more rationale. For example, right now New Jersey residents can enroll

in graduate programs at lower total cost at Baruch than at Rutgers. We need to develop

a more rational tuition and fee policy.

(b) Provost and Senior Vice-President James McCarthy made the following announcements:

(1) The College is in the midst of preparing for Middle States reaccreditation. Assessment

is a huge part of that process. The work done at the Zicklin School as it pre-


pares for its own AACSB reaccreditation is an important part of the assessment for

Middle States reaccreditation. The deadline was 1 May 2009 for the preliminary reports

of five working groups that were assigned to take on the fourteen Middle

States standards; all five reports were received on time. Thanks are due to two of the

working group co-chairs, Professors Ann Brandwein and Valerie Watnick.

(2) We're on track to receive final draft reports from all five working groups over the

summer. Led by Stanton Biddle, we will meld the five final draft reports into one report.

It will be released in the early fall as a draft self-study report for the College.

We will hold a series of public meetings to get your reaction to this self-study report.

Provost McCarthy thanked the faculty and staff for being involved in the work.

(3) Dean Elliott noted that Associate Dean Lee is taking a leadership role at the Zicklin

School in drafting the self-study report as part of our AACSB reaccreditation. He

expects that a preliminary draft will be finished this weekend that will be exposed to

various groups as we go forward. Each of the departments and centers has been very

helpful in developing that draft.

(c) Chief Librarian and Chief Information Officer Arthur Downing made the following announcements:

(1) BCTC will shortly be contacting faculty who are teaching this summer to work out

alternative strategies to share documents with students if Blackboard is down. Contact

Kevin Wolff if you cannot wait to hear from BCTC.

(2) Dean Elliott noted that Blackboard worked when Chief Information Officer Downing

had responsibility for it.

IV. Report from Zicklin Administrators


(a) Dean John Elliott made the following announcements:

(1) There is some talk, perhaps from or by the union, about activity in the Zicklin

School to increase consistency across the School and College with respect to how

classes are presented, viz., what are the primary and secondary limits. We are aware

that there are some inconsistencies across departments in how things are initially

structured. We must use the grid efficiently by enrolling as many students in each

class as there are seats in the classrooms. The Zicklin School administration and

chairs have decided to consistently make initial primary and secondary limits available

and specifying them in order to be more efficient. We've always had the policy

of offering the courses that are absolutely necessary for our students to graduate, but

we'll be very thoughtful about offering very low enrollment classes. We're very reluctant

to offer classes with less than ten students, and carefully vet classes with ten

to fifteen students. We look for opportunities for students to obtain special approval

and/or permission to take alternate classes as substitutes for required classes. The

current dialog seems to suggests that we're systematically reducing the number of

courses that adjunct faculty teach, and that there will be a lot of adjunct faculty who

will not have positions next fall, but this it not true. A lot of adjunct faculty have already

been renewed for next fall. In most cases we've scheduled the same number of

sections for Fall 2009 that we offered in Fall 2008. However, some adjuncts will not

be renewed for Fall 2009 due to changes in student interests and needs, which often

reflect changes in curricula; this happens every year. For example, enrollments are

changing in accountancy courses this summer due to changes in the curricula, and

we expect this to continue in the fall. But there is nothing systematic going on.


(2) Professor Alvin Booke disagreed. He noted that the number of sections offered is not

the same as in past. Dean Elliott responded that this is true in his department, especially

because it was offering a lot of low enrollment classes, sometimes at the same

time, that are now combined, but reducing the number of sections is not systematic

across the School. We do have to cancel sections sometimes between now and September,

especially when there are multiple sections of the same course at the same

time that can be combined. But we'll do the right thing for students so that they can

graduate on time, and we'll try to inform them of changes on a timely basis.

(3) Dean Elliott acknowledged Professor Harry Rosen, who has been appointed Interim

Dean at the newly-formed School of Business at York College, for his many years of

service to the School and College.

(4) The following chairs have been appointed or reelected:

(a) Ko Wang, Department of Real Estate

(b) Eliot Axelrod, Department of Law

(c) Kapil Bawa, Department of Marketing and International Business

(5) A number of issues arose with respect to the proposed revision of the MBA Core.

We concluded that the proposal as offered would not get adequate faculty support

and have withdrawn it. A major problem was that some faculty found the proposal

not sufficiently specific. The intention was that the proposal was an example, a

framework, not a finished core, but faculty were reluctant to approve it as such.

Dean Elliott believes that the faculty favor a smaller, more flexible core, but there is

lot’s of room between the current 30 credit core versus the 21 credit proposed core.

He asked for a show of hands as to how many faculty favor the principle of a


smaller, more flexible core. He tallied 44 yes, 8 no, and 7 abstentions. The Graduate

Curriculum Committee (GCC) will start reconsidering the issues at its meeting tomorrow.

(6) In response to a comment from the floor, Dean Elliott concurred that the positive

vote shows that the faculty favor a smaller, more flexible core, not necessarily the

current proposed core. He noted that the proposal was too big a change with too

many unknowns, but generated lots of faculty input. In particular, he noted that

many faculty expressed concern with the proposed half-semester 1.5 credit courses.

(7) Dean Elliott noted that the absence of GCC Chairman Terrence Martell was due to a

business trip commitment of long-standing; he has not lost his appetite for further

discussion about the MBA core.

(b) Associate Dean Phyllis Zadra made the following announcements:

(1) We’re currently running two registrations. The Zicklin School is concerned first with

summer registration to accommodate students in Summer I & II.

(2) Please direct students to study for finals and put themselves on waitlists for Fall

2009. We can't do anything for the fall for another month, until we know what classrooms

we'll have. There are continuing room shortage issues. We'll run the appropriate

number of sections to take care of our students but there are no extra rooms.

(3) Thanks are due to everyone who has been working on assessment issues. Many departments

have been collecting assessment data for their undergraduate programs

this semester. We'll analyze the data over the summer and will report back in the

fall. Faculty and departments that have not done major assessments this spring will


do them this fall. All of this is in preparation for AACSB reaccreditation; we're very

much on track.

(4) Assessment of oral communications skills for the undergraduate programs has just

been completed, three years after the initial assessment. We saw 109 students in

BPL. Three evaluators saw each student. The scores are much improved relative to

three years ago.

(c) As Chair of the Zicklin School Executive Committee, Professor Sankar Sen distributed a

list of nominations for various College and School committees. See Exhibit 1 at the end

of these minutes. Chairman Sen solicited nominations for unfilled positions, with the results

also summarized in Exhibit 1. Motions were made, seconded, and unanimously approved

to close nominations. Professor Sen declared elected all candidates for uncontested

elections. Ballots will be distributed for four contested elections, as follows:

(1) Two at-large representatives to the Undergraduate Curriculum Committee

(2) One Zicklin School representative to the Graduate Admissions Committee

(3) One Zicklin School representative to the Weissman School of Arts and Sciences

Graduate Curriculum Committee

(4) One Zicklin School representative to the School of Public Affairs 1


Editorial Note: The results of the election are as follows: Professors Valerie Watnick

and Michael Carew were elected to the Undergraduate Curriculum Committee. Professor

Charles Gengler was elected to the Graduate Admissions Committee. Professor Suparna Chakraborty

was elected representative to the Weissman School of Arts and Sciences Graduate Curriculum

Committee. Professor Barry Dumas was elected representative to the School of Public



(d) Associate Dean Myung-Soo Lee, co-chair of the Strategic Plan Review Committee, presented

a proposed Mission Statement, a revision of one was presented at the last faculty

meeting. (Please see file of revised proposed Mission Statement posted with these minutes.)

(1) The proposed revised Mission Statement reads as follows:

The mission of the Zicklin School of Business (ZSB) is to create and

disseminate knowledge, to facilitate student learning, and to promote ethical

business practices, while capitalizing on the School’s diversity and location in

New York City.

ZSB accomplishes its mission by:

• Promoting excellence in education through our undergraduate,

MBA and other master’s level, doctoral, and executive business

programs, to prepare students for success in the global economy;

• Supporting scholarly research and professional visibility in areas

valuable to business and society; and

• Building a community of students, faculty, staff, alumni, and business

through academic centers, non-degree programs, and public


Listed with the proposed revised Mission Statement are seventeen proposed

strategic goals of the School:

• Scholarship – five goals

• Education – six goals

• Community – six goals

(2) Dean Lee noted that as part of the AACSB reaccreditation process, the Strate-


gic Plan Review Committee revisited our current mission statement to ascertain

whether it reflects who we are and what we are trying to accomplish collectively.

He noted that the current draft of the proposed revised Mission

Statement reflects faculty feedback since the draft discussed at the last School

meeting, and also reflects the proposed Strategic Goals of the School.

(3) Professor Gloria Thomas noted that the new Mission Statement represents a

considerable improvement over the last version.

(4) Dean Lee sought and obtained a motion to adopt both the revised Mission

Statement and Strategic Goals. A motion to approve was made, seconded, and

approved unanimously.

V. Reports of Committees

(a) Undergraduate Curriculum Committee

Chairman Seth Lipner presented the following recommendations of the Undergraduate

Curriculum Committee for approval:

(1) Department of Economics and Finance

(a) New Course -

• ECO 4051: Financial Econometrics

(2) Department of Management

(a) New Course

• MGT 4971: Women and Entrepreneurship

(b) Change in a degree program for Entrepreneurship

• Add MGT 4971, PAF 3701 and PAF 5250 to major

(3) Department of Marketing and International Business


(a) New Courses

• MKT 4520: Green Marketing

• MKT 4540: Branding

• MKT 4560: Entertainment Marketing

(b) Change in a degree program for Marketing Track

• Add MKT 4401, MKT 4520, MKT 4540 and MKT 4560 to

Marketing Track

(c) Change in a degree program for International Track

• Add MKT 4401 to the International Track


Add a new track to Marketing Management

• BBA in Business to Business Marketing

(e) Change in course prerequisites for MKT 5750

• From: MKT 3000, 3600 and 3605

• To: MKT 3000 and MKT 3600

(4) Department of Statistics and Computer Information Systems

(a) Add a new course

• CIS 4160: Web Applications Development

(b) Change in course prerequisite for CIS 4670

• From: CIS 2200 and department permission

• To: CIS 2200

The above recommendations were approved unanimously. Details of these recommendations

are on file in the Dean's office.

(b) Graduate Curriculum Committee


On behalf of Chairman Terrence Martell, Associate Dean Myung-Soo Lee presented

the following recommendations of the Graduate Curriculum Committee for approval:

(1) Department of Marketing and International Business

(a) Change in Title and Description

• FROM: MKT 9780: Interactive Internet Marketing

• TO: MKT 9780: Digital Marketing

(2) Department of Management

(a) Changes required and elective courses degree program

• MBA in Management/Entrepreneurship

The above recommendations were approved unanimously. Details of these recommendations

are on file in the Dean's office.

(c) Graduate Assurance of Learning Committee

Professor Matthew A. Edwards, Co-Chair of the Graduate Assurance of Learning

Committee, made the following presentation (see Excel file posted with these minutes):

(1) According to the AACSB, the outcomes assessment process should include

the following:

(a) Definition of student learning goals and objectives;

(b) Alignment of curricula with the adopted goals;

(c) Identification of instruments and measures to assess learning;

(d) Collection, analysis, and dissemination of assessment information; and


(e) Using assessment information for continuous improvement, including

documentation that the assessment process is being carried out on a

systematic, ongoing basis.

(2) The AACSB assessment standards can be translated into plain language as


(a) What will our students learn in our program? What are our expectations?

(b) How will they learn it?

(c) How will we know whether they have learned it?

(d) What will we do if they have not learned it?

(3) Key points of the Zicklin assessment process are as follows:

(a) We are assessing programs, not courses, students or professors.

(b) Assessment must be a faculty-driven process.

(c) The objective is to set up a system that enables continuous curricular

and programmatic improvement, not torment faculty.

(4) The Zicklin School has adopted eight common educational aims for its MBA

programs as part of the reaccreditation process, as follows:

(a) Communication (Written and Oral)

(b) Information and Technology Literacy

(c) Ethical Awareness

(d) Global Awareness

(e) Quantitative Analysis

(f) Teamwork and Leadership

(g) Knowledge Integration


(h) Intellectual Competence in a Field of Study

(5) The following assessments were conducted during the 2008-2009 academic


(a) Oral Communication: CIS 9000; MKT 9703.

(b) Written Communication: BUS 9100.

(c) Information Literacy: ECO 9708 & 9709; MKT 9703.

(d) Technology Literacy: CIS 9000.

(e) Ethical Awareness: BUS 9100.

(f) Global Awareness: BUS 9200.

(g) Quantitative Analysis: FIN 9770.

(h) Knowledge Integration: BUS 9200.

(6) During the Fall 2009, we plan to conduct assessments of the following learning


(a) Technology Literacy 2.1: Students should "demonstrate the ability to

use information technology to solve business problems."

(b) Technology Literacy 2.2: Students should "understand the role of information

technology in organizational decision making and strategy."

(c) Global Awareness

(d) The following challenges are ahead for the Zicklin MBA & MS assessment process:

(a) Increasing assessment efficiency--minimizing costs and burdens on faculty

and administrators.

(b) All MBA majors and all MS and Executive programs will need to be



(c) The objective is to set up a system that enables and demonstrates continuous

improvement in all of our programs.

The second challenge is most important. Each program must have goals and the

goals must be assessed. We must determine how we can make this more efficient without

overwhelming the faculty. Maria diBenedetto, Myung-Soo Lee, and Frank Fletcher

are coordinating the effort.

Professor Barry Rosen expressed concern that, unlike any other profession, MBA

degree holders are not licensed to practice. He also expressed concern that our oral assessment

measure is a weak, toothless measure, and that no test is better than a delusional

test; he suggested that an exam might be better than the current assessment process.

In response, Chairman Edwards noted that we think about this issue but have limited

resources; we're constantly trying to improve the assessment process.

Dr. Maria DiBenedetto, Co-Chair of the Graduate Assurance of Learning Committee,

noted that over 130 students were evaluated in the most recent oral communication

assessment and that interested faculty members, including Professor Rosen, will be

invited to a meeting to discuss the assessment results once the data have been analyzed.

VI. New Business


The meeting adjourned at 2:24 PM.

Respectfully submitted,


Hugo Nurnberg, Secretary




Committee Nominations

Spring 2009

Executive Committee: term expires on 8/31/10 - Elected

Marketing and International Business – Andreas Grein (from the floor)

Real Estate – Su Han Chan (from the floor)

Undergraduate Curriculum Committee (2 at-large members; 2 year term) - Contested - Will Ballot

Professor Valerie Watnick – Law

Professor Bin Wei – Eco/Fin

Professor Michael Carew – Eco/Fin

Graduate Curriculum Committee (2 at-large members; 2 year term) - Elected

Professor Donna Gitter - Law

Professor Ajay Das - Management

Graduate Admissions Committee (1 position; 2 year term) - Contested - Will Ballot

Professor Jun Wang – Eco/Fin

Professor Charles Gengler - Marketing

Representative to the WSAS Graduate Curriculum Committee (1 position; 3 year term) - Contested - Will Ballot

Professor Suparna Chakraborty – Eco/Fin

Professor Jay Weiser - Law

Representative to the School of Public Affairs (1 position; 3 year term) - Contested - Will Ballot

Professor Craig Brown – Eco/Fin

Professor Elaine Anderson – Law

Professor Barry Dumas – Stat/CIS

Zicklin School of Business Faculty Secretary (1 position; 3 year term) - Elected

Professor Hugo Nurnberg - Accountancy


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