9.0 PRINT STANDARDS ADVERTISING |

9.0 

PRINT STANDARDS: 

ADVERTISING 

MARRIOTT HOTELS & RESORTS BRAND VOICE STANDARDS 

Contents > PRINT STANDARDS > aDVERTISING | 9.0

ADVERTISING overview 

The advertising standards will help 

to create communications that 

address the vast range of field needs 

while fully leveraging the Marriott 

Brand Voice. 

Speaking with one voice is powerful. 

It helps the consumer focus, understand 

and embrace the Brand Voice. 

Bilingual Advertising 

9.0 Overview 

9.1 Advertising Elements 

9.1.1 Ad Copy 

9.1.2 Performance Stripe 

9.1.3 Inset Images 

9.2 Ad Formats 

9.2.1 Full Page Ad: Vertical Format With Horizontal Photo English only 

9.2.2 Full Page Ad: Vertical Format With Horizontal Photo Bilingual 

9.2.3 Full Page Ad: Vertical Format With Vertical Photo English only 

9.2.4 Full Page Ad: Vertical Format With Vertical Photo Bilingual 

9.2.5 Half Page Ad: Vertical Format With Horizontal Photo English only 

9.2.6 Half Page Ad: Vertical Format With Horizontal Photo Bilingual 

9.2.7 Half Page Ad: Horizontal Format With Horizontal Photo English only 

9.2.8 Half Page Ad: Horizontal Format With Vertical Photo English only 

9.2.9 Half Page Ad: Horizontal Format With Vertical Photo Bilingual 

9.2.10 Quarter Page Ad: Vertical Format With Horizontal Photo English only 

9.2.11 Quarter Page Ad: Vertical Format With Horizontal Photo Bilingual 

9.2.12 Two-Page Spread: Vertical Photo English only 

9.2.13 Two-Page Spread: Vertical Photo Bilingual 

9.2.14 Two-Page Spread: Horizontal Photo English only 

9.3 Ad Options 

9.3.1 Marriott Rewards/Partnership Ads English only 

9.3.2 Marriott Rewards/Partnership Ads Bilingual 

9.3.3 Marriott Cluster Ads English only 

9.3.4 Marriott Cluster Ads Bilingual 

9.3.5 Black & White Ads English only 

9.3.6 Black & White Ads Bilingual 


Contents > PRINT STANDARDS > advertising > overview 

| 9.0

ADVERTISING ELEMENTS 

Photography 

• Photography focuses on the hotel: 

accommodations, destination and 

amenities. Include experiential 

photos that depict the 24/7 

achievement guest in either leisure 

or business performance. 

White space 

The print ads intentionally incorporate 

a large amount of white space. 

The white space contributes to the 

simplicity and legibility while making 

it more inviting to the reader. 

White space elements 

The following elements are 

contained within the white space: 

• Main content area 

• Headline 

• Body copy 

• Offer 

• Rate 

• Call to action 

• Property information 

• Hotel-specific logo 

• Performance Stripe 

• Terms & Conditions 

(if offer is mentioned) 

Notes 

The standard Marriott ad is split 

roughly 40/60, with 40% a 

single photo, and 60% of white 

space allocated for the remaining 

advertising elements. 

Photo 

White space 

Headline 

Body copy 

Offer 

Rate 

Call to action 

Hotel-specific logo 

Property information 

Performance Stripe 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

T&Cs 

 

 

 

 


Contents > PRINT STANDARDS > ADVERTISING > ADVERTISING ELEMENTS 

| 9.1

AD COPY 

Writing RECommendations 

Headlines 

Headlines are meant to be compelling 

and draw the reader’s attention. In 

addition, the headlines should: 

• Partner with the photography to 

tell a complete story. 

• Add depth and context to the 

photography. 

• Communicate the product or 

service benefit in terms of how it 

helps fuel the guests’ performance. 

• Use active language (avoid puns & 

wordplay; strive for wit). 

• Be as sharp and concise 

as possible. 

Copy 

The copy sells unique features of 

the property and/or the unique 

destination. With each ad, provide 

concrete facts that reinforce the 

outstanding service that Marriott 

provides. The inspiration for these 

stories should grow directly out 

of the bigger story that everything 

Marriott does is engineered to inspire 

performance. 

Offer 

Visually separate from the copy, the 

offer is a concise summary of a timesensitive 

promotion. The explanation 

should briefly outline the details of the 

offer. 

Formatting 

Recommendations 

Refer to the templates for information 

on positioning of copy block contents. 

Headlines 

• Font is Marriott Bold. 

• Font size is 11pt. - 13pt. Refer to 

appropriate ad size guidelines for 

specific sizes. 

• Leading is 14pt. - 16pt. Refer to 



• Headlines are all caps. 

• Color is Marriott Red (PMS 7427). 

• Alignment is flush left, rag right. 

• Maximum of two lines. (When 

more than one line, the line should 

break where a pause might occur 

when spoken.) 

Copy 

• Font is Marriott Light. 







• Copy is sentence case. 

• Avoid hyphenation. 

• Color is black. 


• Width should be approximately 

55% of the width of the ad, unless 

otherwise noted. However, width 

of copy block should be adjusted 

to produce the best line breaks. 

Offer 

• Font is Marriott Medium. 







• Copy is sentence case. 

• Color is black. 


• Width should be same as width 

of copy. However, width of copy 

block should be adjusted to 

produce the best line breaks. 

Resources 

To learn more, visit: 

Verbal Identity: section 3.0 

Headline 

Body copy 

Offer 

Rate 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Contents > PRINT STANDARDS > ADVERTISING > ADVERTISING ELEMENTS > Ad copy 

| 9.1.1


Color Specifications & Variations 

The Performance Stripe is designed 

to be printed using 4-color process 

when using it in print advertising. In 

most cases, the ads will be either 

1-color, 2-color or 4-color process. 

Please refer to the options to the 

right to select appropriate version. 

Determining the Size 

In print advertising, the logo is used 

slightly larger than in other hotel 

collateral. Use the chart to the right 

to determine the correct size of the 

Performance Stripe in relation to the 

Marriott property logo. 

• In order to ensure accurate size, 

only use approved artwork. 

Whenever possible, use the EPS 

file format. In most cases, it will 

produce the best results. 

• Follow the standards and clear 

space specifications found in 

corresponding ad guidelines. 

Refer to Table of Contents for a 

complete list of ad sizes. 

• Minimum size: The Performance 

Stripe should not be used smaller 

than 60%. 

• For pieces where white space 

exceeds 368.3mm use best 

discretion for sizing. 

4-color process 

2-color 

1-color 

(PMS 7427) 

1-color 

(black) 

C: 0 

M: 99 

Y: 0 

K: 0 

Size* 

C: 0 

M: 100 

Y: 10 

K: 59 

133.35 – 196.85mm 

C: 0 

M: 100 

Y: 81 

K: 4 

PMS 

7427 

Performance Stripe eps % 

and x-height 

60% / x = .08 

60% / x = 2mm 

65% / x = .09 

65% / x = 2.3mm 

75% / x = .105 

75% / x = 2.67mm 

C: 0 

M: 100 

Y: 65 

K: 28 

PMS 7427 

K: 60 

marriott logo 

smile width** 

.75” 

19.05mm 

.875” 

22.23mm 

1” 

25.4mm 

C: 0 

M: 0 

Y: 0 

K: 60 

K: 60 

>7.75” – 11” 

>196.85 – 279.4mm 

>11” – 14.5” 

>279.4 – 368.3mm 

>14.5” 

>368.3mm 

90% / x = .125 

90% / x = 3.2mm 

100% / x = .14 

100% / x = 3.56mm 

varies 

1.125” 

28.575mm 

1.25” 

31.75mm 

varies 

*Size measurement is based on the width of the white 

space where the Performance Stripe is positioned. 

**Logo width is determined by measuring the width of 

the smile in the logo - point to point. 


Contents > PRINT STANDARDS > ADVERTISING > ADVERTISING ELEMENTS > Performance Stripe | 9.1.2

INSET IMAGES 

The Inset Image is an option for 

individual properties to highlight 

specific features and amenities. 

• Inset images may only appear 

in vertical full page sized ads 

or larger. 

• Maximum of one inset photo. 

Choosing an inset image 

The inset image should complement 

the main photo. Photos should: 

• Highlight a specific feature, 

amenity or location in a 

dynamic way. 

• Feel as if it‘s part of the overall 

story and/or tone of the ad. 

• Use high resolution images and 

modern/current subject matter. 

Formatting 

• Image is placed flush left aligning 

with the left margin within the 

main content area. 

• Image is positioned below body 

copy and rate. 

• Image size and orientation are 

variable based on space available. 

• Refer to templates for more 

specifics on placement. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inset image 

Main content area 

Example of vertical full page ad with inset image. 

Example of inset images 


Contents > PRINT STANDARDS > ADVERTISING > ADVERTISING ELEMENTS > INSET IMAGES | 9.1.3

FULL PAGE AD: 

VERTICAL FORMAT 

with Horizontal photo 

english only 

Photography 

• Photography should focus on 

the hotel: accommodations, 

destination and amenities. Include 

experiential photos that depict the 

24/7 achievement guest in either 

leisure or business performance. 

• Photo height is 40% of ad height. 

Copy 

• Main copy area occupies roughly 

55% of ad width in ads without 

inset image. 

• Main copy area occupies full width 

of ad within margins in ads with 

inset image. 

• Main copy elements are flush left, 

rag right. 

• Headline is Marriott Red or 

4cp equivalent. 

• Headline size and placement 

are fixed. 

• Headline is maximum of 

two lines. 

• Body copy is black. 

• Offer is optional. 

• Offer copy is black. 

• Offer font size and placement 

are fixed. 

• Rate is optional. 

• Rate copy is black. 

• Hotel name is Marriott Red or 


• Address and contact info are black. 

• Property information placement 

varies in full-page options. See 

examples to the right. 

• Terms & Conditions (T&Cs) 

are black. 

• T&Cs are justified right and left. 

• Do not place any copy below 

Performance Stripe except T&Cs. 

• Do not alter the Marriott font, font 

size or font color. 


Margins/Spacing 

• White space is 60% of ad height. 

• Bleed ad: photo bleeds top, left & 

right. Margins are .375” from left & 

right edges and below photo, with 

2x margin below T&Cs. 

• Non-bleed ad: Photo begins at 

.375” from top, left & right edges. 

Margins are .375” top, left & right 

edges with 2x margin below T&Cs. 

Logo 

• Use hotel-specific logo. 

• Refer to ”Determining the Size” 

guidelines to determine correct 

logo size. (section 9.1.2) 

• Logo is Marriott Red or 4cp 

equivalent on white background. 

• Do not alter the logo in any way. 




size of performance stripe. 

(section 9.1.2) 

• Performance Stripe requires a 

clear space of 2x above and below. 

• Performance Stripe begins at left 

margin and bleeds off right edge. 

Resources 


Brand Voice: section 1.0 

Visual Identity: section 2.0 

Color Palette: section 2.3.1 

Photo Selection: section 2.5 


Ad Copy: section 9.1.1 

Performance Stripe: section 9.1.2 

Margin = .375” 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Full Page Ad—Option A: example of ad with property info on left 

 

 

 

Full Page Ad—Option B: 

example of ad with property 

info on right 

 

 

 

Full Page Ad—Option C: 


info on left and inset photo 

 

 

 

Full Page Ad—Option D: 

example of non-bleed ad 

with property info on right 

Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > Full Page Ad: Vertical Format with horizontal photo english only 

| 9.2.1

FULL PAGE AD: 



Bilingual 

Photography 







• Photo height is 40% of ad height. 

Copy 

• Follow templates for positioning of 

main copy areas. 


rag right. 




are fixed. 


two lines. 





are fixed. 







varies in full-page options. See 



are black. 








• Bleed ad: photo bleeds top, left 


& right. Margins are 9.525mm 

from left & right edges and below 

photo, with 2x margin below 

T&Cs. 


9.525mm from top, left & right 

edges. Margins are 9.525mm top, 

left & right edges with 2x margin 

below T&Cs. 

Logo 

















Resources 









Margin = 9.525mm 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Full Page Ad—Option A: example of ad with property info on left 

 

 

 

 

 

 



info on right 

 

 

 

 

 

 




Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > Full Page Ad: Vertical Format with horizontal photo Bilingual 

| 9.2.2

Margin = 1.5” 

 

 

FULL PAGE AD: 


with vertical photo 

english only 

Photography 







• Photo width is 30%-40% of 

ad width. 

Copy 


of ad within margins. 


rag right. 




are fixed. 


two lines. 




• Offer font size and placement are 

fixed. 







are black. 







• White space is 60%-70% of 

ad width. 


bottom. Margins are .375” from 

photo and right edge and 1.5” from 

top of ad, with 2x margin below 

T&Cs. 

• Non-bleed ad: margins are 2x on 

all sides of ad. 

Logo 









• Refer to “Determining the Size“ 








Resources 










 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Full Page Ad—Option A: example of ad with vertical photo 

 

 

 

 

 

 



example of ad with vertical 

photo and inset photo 


example of non-bleed ad with 

vertical photo 

Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > Full Page Ad: Vertical Format with Vertical photo english only 

| 9.2.3

FULL PAGE AD: 


with vertical photo 

bilingual 

Photography 







• Photo width is 30%-40% of 

ad width. 

Copy 




rag right. 




are fixed. 


two lines. 




• Offer font size and placement are 

fixed. 







are black. 







• White space is 60%-70% of 

ad width. 


& bottom. Margins are 9.525mm 

from photo and right edge and 

19.05mm from top of ad, with 2x 

margin below T&Cs. 



Logo 









• Refer to “Determining the Size“ 








Resources 









Margin = 19.05mm 


Full Page Ad: example of ad with vertical photo 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > Full Page Ad: Vertical Format with Vertical photo bilingual 

| 9.2.4

half PAGE AD: 

Vertical FORMAT 


english only 

Photography 







• Photo height is approximately 

40% of ad height. 

Copy 




rag right. 




are fixed. 


two lines. 




are fixed. 








varies in half-page formats. See 

examples to the right: 


are black. 
















Logo 

















Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Half Page Ad—Option A: example of ad with 

property info on left 

 

 

 

 


Half Page Ad—Option B: 


info on right 

Half Page Ad—Option C: 


with property info on left 

Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > half page ad: vertical format with horizontal photo english only 

| 9.2.5

half PAGE AD: 

Vertical FORMAT 


bilingual 

Photography 









Copy 

• Follow templates for positioning of 

main copy areas. 


rag right. 




are fixed. 


two lines. 




are fixed. 








varies in half-page formats. See 

examples to the right: 


are black. 












T&Cs. 





below T&Cs. 

Logo 

















Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Half Page Ad—Option A: example of ad with 


 

 

 

 

 

 


Half Page Ad—Option B: 


with property info on left 

Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > half page ad: vertical format with horizontal photo bilingual 

| 9.2.6



half PAGE AD: 

Horizontal FORMAT 

with horizontal photo 

english only 

Photography 







• Photo height is roughly 40% of 

ad height. 

Copy 

• Main copy area varies by ad 

format. Refer to templates for 

specifics on width of copy block. 


rag right. 




are fixed. 


two lines. 





are fixed. 






• Property information is flush left, 

rag right. 


are black. 







• White space is roughly 60% of 

ad height. 



right edges and .25” below photo, 

with 2x margin below T&Cs. 





Logo 

















Resources 










 

 

 

 

 

 

 

 

 

 

 

Half Page Ad—Example of ad with horizontal photo 


Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > half page ad: horizontal format with horizontal photo english only 

| 9.2.7



half PAGE AD: 


with vertical Photo 

english only 

Photography 







• Photo width is roughly 30%-40% 

of ad width. 

Copy 





rag right. 




are fixed. 


two lines. 





are fixed. 







rag right. 


are black. 







• White space is roughly 60%-70% 

of ad width. 


& bottom. Margins are .375” from 

photo and right edge and .5” from 


T&Cs. 



Logo 

















Resources 










 

 

 

 

 

 

 

 

 

 

 

 

 

 

Half Page Ad—Example of ad with vertical photo 

 

 

 

 


Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > half page ad: horizontal format with vertical photo english only 

| 9.2.8



half PAGE AD: 


with vertical Photo 

bilingual 

Photography 







• Photo width is roughly 30%-40% 

of ad width. 

Copy 





rag right. 




are fixed. 


two lines. 





are fixed. 







rag right. 


are black. 







• White space is roughly 60%-70% 

of ad width. 


& bottom. Margins are 9.525mm 

from photo,right edge and from 


T&Cs. 



Logo 

















Resources 









Half Page Ad—Example of ad with vertical photo 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > half page ad: horizontal format with vertical photo bilingual 

| 9.2.9

quarter PAGE AD: 



english only 

Photography 









Copy 




rag right. 




are fixed. 


two lines. 





are fixed. 







rag right. 


are black. 
















Logo 


• Refer to the template guidelines to 

determine the correct logo sizes. 













Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Quarter Page Ad—Option A: bleed 

 

 

 

 

 


Quarter Page Ad—Option B: 


Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > quarter page ad: vertical format with horizontal photo english only 

| 9.2.10

quarter PAGE AD: 



bilingual 

Photography 









Copy 





rag right. 




are fixed. 


two lines. 





are fixed. 







rag right. 


are black. 












T&Cs. 





below T&Cs. 

Logo 


• Refer to the template guidelines to 














Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

Quarter Page Ad—Option A: bleed 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Quarter Page Ad—Option B: 


Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > quarter page ad: vertical format with horizontal photo bilingual 

| 9.2.11

two-page spread: 

VERTICAL photo 

english only 

Photography 







• Photo occupies 100% of left page 

of spread 

Copy 


55% of white space. 


rag right. 




are fixed. 


two lines. 





are fixed. 







varies by ad format. Refer to 

templates for specific information. 


are black. 







• White space is 100% of right page 

of spread. 

• Bleed ad: photo bleeds all sides 

of the left page of spread. Margins 

are .375” from left and right edges, 

1.5” from top with 2x margin below 

T&Cs. 

• Non-bleed ad: Margins are .375” 

on all sides. 

• Check with publication for 

information on any additional 

allowance needed for gutter. 

Logo 


• Use MHR brand logo on multiproperty 

ads in addition to hotelspecific 

logos. 

• Refer to the template files to 














Resources 









t 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Two-page Spread—Option A: example of single-property ad with inset photo 

t 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


1.5” 


Two-page Spread—Option B: example of multi-property ad 

Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > TWO-PAGE SPREAD: VERTICAL photo english only 

| 9.2.12


VERTICAL photo 

bilingual 

Photography 







• Photo occupies 100% of left page 

of spread 

Copy 


55% of white space. 


rag right. 




are fixed. 


two lines. 





are fixed. 







varies by ad format. Refer to 

templates for specific information. 


are black. 







• White space is 100% of right page 

of spread. 

• Bleed ad: photo bleeds all sides 

of the left page of spread. Margins 

are 9.525mm from left and right 

edges, 19.05mm from top with 2x 

margin below T&Cs. 

• Non-bleed ad: Margins are 

9.525mm on all sides. 




Logo 



ads in addition to hotelspecific 

logos. 















Resources 









Two-page Spread: example of bilingual single-property ad 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 


19.05mm 


Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > TWO-PAGE SPREAD: VERTICAL photo bilingual 

| 9.2.13


HORIZONTAL photo 

english only 

Photography 







• Photo occupies 50% of spread 

height 

Copy 


80% of width of left page of 

spread. 


rag right. 




are fixed. 


two lines. 





are fixed. 







varies in spread formats. See 



are black. 


• Do not allow T&Cs to cross 

through gutter. If more space 

is needed, fill left side before 

continuing to right side of spread. 






• White space is 50% of spread height. 

• Bleed ad: photo bleeds left and 

right edges of spread. Margins are 

.5” from top, left and right edges 

with 2x margin below T&Cs. 

• Non-bleed ad: Margins are .5” on 

all sides. 




Logo 



ads in addition to 

hotel-specific logos. 












minimum clear space of 1x above 

and below (2x is preferred). 



Resources 









 

 

 

 

 

 

 

 

 

 

 

 


Gutter 

Two-page Spread—Option A: example of single-property ad 

 

 

 

 

 

 

 

 

 

 

 

 

 


.5” 

50% 

of ad 

height 

.375” 


Two-page Spread—Option B: example of multi-property ad 

Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > TWO-PAGE SPREAD: HORIZONTAL photo english only 

| 9.2.14

ad options: 

marriott rewards/ 

PARTNERSHIP ads 

english only 

Several ad formats can be used 

to create a Marriott Rewards or 

Partnership ad. The basic content 

and construction of all ads are the 

same as outlined in standards. In 

addition, the following guidelines 

apply. 

Copy 

• Marriott Rewards offer or Partner 

offer copy is black. 

• Font size and placement are fixed. 

Logo 

• Marriott Rewards logo height is 

no more than height of two lines 

of offer. 

• Partnership logo height is no more 

than height of three lines of offer. 


• Marriott Rewards logo is Marriott 

Red or 4cp equivalent on white 

background. 

Layouts 

• Refer to preferred ad size page in 

the standards for more information 

on ad specifications. 

Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marriott Rewards Ad—Example of full page Marriott Rewards ad 

t 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Partnership Ad—Example of non-bleed ad with 


Marriott Rewards Ad—Example of multi-property, 

two-page spread Marriott Rewards ad 

Contents > PRINT STANDARDS > ADVERTISING > AD options > marriott rewards/partnership ads english only 

| 9.3.1

ad options: 

marriott rewards/ 

PARTNERSHIP ads 

bilingual 


to create a Marriott Rewards or 

Partnership ad. The basic content 

and construction of all ads are the 

same as outlined in standards. In 

addition, the following guidelines 

apply. 

Copy 

• Marriott Rewards offer or Partner 

offer copy is black. 

• Font size and placement are fixed. 

Logo 

• Marriott Rewards logo height is 

no more than height of two lines 

of offer. 

• Partnership logo height is no more 

than height of three lines of offer. 


• Marriott Rewards logo is Marriott 

Red or 4cp equivalent on white 

background. 

Layouts 




Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marriott Rewards Ad—Example of full page Marriott Rewards ad 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marriott Rewards Ad—Example of 

non-bleed ad with property info on right 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Partnership Ad—Example of full-page ad 



Contents > PRINT STANDARDS > ADVERTISING > AD options > marriott rewards/partnership ads bilingual 

| 9.3.2

Marriott CLUSTER ads 

english only 


to create a Marriott Cluster ad. 

The content and construction of 

all ads are the same as outlined in 

standards, except: 

Copy 

• Hotel name is black. 

• Contact info is black. 


rag right. 

Logo 

• Use brand logo. 


guidelines (section 9.1.2) to 

determine correct logo size. 




Layouts 




Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cluster Ad – Example of full page vertical cluster ad 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cluster Ad – Example of horizontal cluster ad 


Contents > PRINT STANDARDS > ADVERTISING > AD options > marriott cluster ads english only 

| 9.3.3

Marriott CLUSTER ads 

bilingual 


to create a Marriott Cluster ad. 


all ads are the same as outlined in 

standards, except: 

Copy 

• Hotel name is black. 

• Contact info is black. 


rag right. 

Logo 

• Use brand logo. 


guidelines (section 9.1.2) to 

determine correct logo size. 




Layouts 




Resources 











 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cluster Ad – Example of full page vertical cluster ad 


Contents > PRINT STANDARDS > ADVERTISING > AD options > marriott cluster ads bilingual 

| 9.3.4

lack & white ads 

english only 


all ads are the same as outlined 

in standards for color advertising, 

except: 

Photography 

• Images are prepared as 

grayscale for the highest quality 

recommended by the publication. 

• Images should have good contrast. 

• Simple is better. Busy photography 

can be a distraction rather than an 

attraction. 

Logos 

• Use a 1-color black version of the 

hotel/brand logo. 

Copy 

• Text is 100% black for legibility. 


• Performance Stripe becomes 60% 

black for all ads. 

Layouts 





 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Full Page Ad—Example of ad with property info on left 


Contents > PRINT STANDARDS > ADVERTISING > AD options > black & white ads english only 

| 9.3.3

lack & white ads 

bilingual 


all ads are the same as outlined 

in standards for color advertising, 

except: 

Photography 

• Images are prepared as 

grayscale for the highest quality 

recommended by the publication. 

• Images should have good contrast. 

• Simple is better. Busy photography 

can be a distraction rather than an 

attraction. 

Logos 

• Use a 1-color black version of the 

hotel/brand logo. 

Copy 

• Text is 100% black for legibility. 


• Performance Stripe becomes 60% 

black for all ads. 

Layouts 





 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Full Page Ad—Example of ad with property info on left 


Contents > PRINT STANDARDS > ADVERTISING > AD options > black & white ads bilingual 

| 9.3.6

9.0 PRINT STANDARDS ADVERTISING |

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