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<strong>EMERGING</strong> MARKETS:<br />

A Review of Business and Legal Issues<br />

a US-based company which produces medical diagnostics equipment Dade Behring, for EUR<br />

5 billion. This step means the continuation of the strategy of his predecessors, which assumed<br />

that Siemens would win the position of the “global leader in clinical medical diagnostics”. 1<br />

The comparison of Fit42010 strategy announced by Löscher (2007) with the Fit4More<br />

strategy of Kleinfeld (2005) reveals insignificant changes. Both strategies concentrate on the<br />

same four areas: Operational Excellence, People Excellence, Corporate Responsibility and<br />

Performance and Portfolio. The new strategy, scheduled for implementation in 2008-2010, is<br />

only different due to emphasis on compliance issues and climate protection (in the area of<br />

corporate responsibility),focus on three areas of activity (energy and environmental<br />

protection, automatics and industrial and public infrastructure, healthcare), and the stress on<br />

the optimal effectiveness of equity (ROE at the level of 14-16%). Other objectives remain<br />

virtually unchanged. The corporation’s mission was supplemented with the observance of the<br />

values of the corporate code of ethics, and benchmarking was recommended with regard to<br />

the transparency of business activities and compliance with corporate rules. 2<br />

Conclusions<br />

The synthesis of information performed in the article allowed not only for learning<br />

about the paths of corruption, methods of its detection and attempts to overcome it, but also<br />

outlined corporate governance and the tendencies of changes in German corporations. The<br />

knowledge of those facts gives rise to questions about the reasons of corruption, its<br />

repeatedness and, first of all, about the link between corruption and the condition of corporate<br />

governance. Why was such a great company as Siemens, which employed the best people and<br />

vaunted innovativeness of its products, involved in corruption? Why does corruption occur<br />

repeatedly in the history of the company? What are the reasons for such a situation? To what<br />

extent is corruption a crime, and when is it just business as usual? Will the means employed<br />

to fight it be effective this time?<br />

Cf. http://www.ehealtheurope.net/news/2917/siemens_acquire_dade_behring<br />

2 According to www.siemens.com<br />

Page 42 Volume 1, April 2009

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