Revenues & EXPENSES

Division I (without Football)
TABLE 5.14
REVENUE DISTRIBUTION PERCENTAGES
DIVISION I – WITHOUT FOOTBALL
Fiscal Year 2014
Based on Mean Values
Public Schools
Percent of
Private Schools
Percent of
Total Subdivision
Percent of
Gen. Rev. Total Rev. Gen. Rev. Total Rev. Gen. Rev. Total Rev.
Total Ticket Sales 13% 3% 20% 5% 17% 4%
NCAA and conference distributions 15% 4% 25% 6% 21% 5%
Guarantees and options 9% 2% 4% 1% 6% 1%
Cash contributions from alumni and others 33% 8% 28% 7% 30% 7%
Third Party Support 1% 0% 0% 0% 0% 0%
Other: 0% 0% 0% 0% 0% 0%
Concessions/Programs/Novelties 2% 1% 1% 0% 2% 0%
Broadcast Rights 0% 0% 1% 0% 0% 0%
Royalties/Advertising/Sponsorship 13% 3% 11% 3% 12% 3%
Sports camps 3% 1% 3% 1% 3% 1%
Endowment/Investment Income 2% 1% 4% 1% 3% 1%
Miscellaneous 9% 2% 4% 1% 6% 1%
Total Generated Revenues 100% 24% 100% 24% 100% 24%
Allocated Revenues: 0% 0% 0%
Direct Institutional Support 27% 64% 50%
Indirect Institutional Support 7% 12% 10%
Student Fees 42% 1% 17%
Direct government support 0% 0% 0%
Total Allocated Revenues 76% 76% 76%
Total All Revenues 100% 100% 100%
Notes: Generated revenues represent revenues earned by the athletics department and do not include allocated revenues. Allocated revenues include direct
institutional support, indirect support, student fees, and governmental support. These percentages are based on mean values, rather than medians.
There were 45 public and 50 private institutions reporting.
NCAA® Revenues / Expenses Division I Report • 2004 – 2014 92