Facades

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New Media Facades - SPARC - International Lighting Event 2013

M. Hank Haeusler

Martin Tomitsch

Gernot Tscherteu

New Media Facades

New Media Facades

A Global Survey

M. Hank Haeusler

Martin Tomitsch

Gernot Tscherteu


“Fast paced progress in technology now means that we

can appropriate the media facade into the architect’s

palette and work with gradients of colour, light and

shadows to affect an architectural visual language

which can surpass traditional advertising imagery and

create a homogeneous cultural effect.”

Ben van Berkel

M. Hank Haeusler

Martin Tomitsch

Gernot Tscherteu

The in-depth reference work “Media

Facades – History, Technology,

Content” is now sequelled by a stock

take: what developments have there

been in the last three years? Which

kind of media facade has estab lished

itself? How can media facades be

integrated into today‘s often “curvaceous”

architecture and urban

land scape? Are there cultural differences

for media facades in different

continents?

These are just some of the questions

which are examined by showcasing 33

new international contemporary

media facades featuring projects by

Asymptote, BIG, Realities United,

UNStudio and many more catego rised

according to continents. Each example

is presented through a series of

striking photos and analysed in their

cultural setting and technological

back ground. The projects are supplement

ed by 18 interviews with early

protagonists, researcher, designers,

product developers and many more.

New trends, directions and technologies

are discussed and matching

products complete this global survey

of new media facades. The book is a

publication of the Media Architecture

Institute Vienna / Sydney and summarises

their research efforts in this field

over the last three years.

Dr M. Hank Haeusler is a Senior

Lec tur er in the School of Architec -

ture at the University of New South

Wales, Sydney, Australia. Haeusler is

known as a researcher, educator,

entrepreneur and designer in media

architecture, digital technology,

in ter action design and ubiquitous

computing and author of four books;

several book chapters and confer ence

papers.

Dr Martin Tomitsch is a Lecturer at

the Design Lab, an interdisciplinary

research group within the Faculty of

Architecture, Design and Planning at

the University of Sydney. Tomitsch

works at the intersection of digital

technologies and interaction design.

His work was exhibited in several

exhibitions including Vivid Sydney.

He is the author of two books and

over 30 research articles.

Dr Gernot Tscherteu is interaction

designer and researcher at reality lab.

at. Having a background in political

science, Tscherteu worked for the

Austrian Academy of Science, University

of Applied Arts, ZKM Karlsruhe,

and the Vienna Museumsquarter.

Tscherteu has cu rated numerous

events in the field of media facades

and media architecture.



New Media Facades

New M


“Fast paced progress in technology now means that we

can appropriate the media facade into the architect’s

palette and work with gradients of colour, light and

shadows to affect an architectural visual language

which can surpass traditional advertising imagery and

create a homogeneous cultural effect.”

Ben van Berkel

All sides from the presentation

are published in the book.

To purchase the book please go to:

M. Hank Haeusler

Martin Tomitsch

Gernot Tscherteu

http://www.amazon.com/Media-Facades-English-

German-Edition/dp/3899861701/ref=sr_1_14?

ie=UTF8&qid=1371804887&sr=8-14&keywords=haeusler

The in-depth reference work “Media

Facades – History, Technology,

Content” is now sequelled by a stock

take: what developments have there

been in the last three years? Which

kind of media facade has estab lished

itself? How can media facades be

integrated into today‘s often “curvaceous”

architecture and urban

land scape? Are there cultural differences

for media facades in different

continents?

These are just some of the questions

which are examined by showcasing 33

new international contemporary

media facades featuring projects by

Asymptote, BIG, Realities United,

UNStudio and many more catego rised

according to continents. Each example

is presented through a series of

striking photos and analysed in their

cultural setting and technological

back ground. The projects are supplement

ed by 18 interviews with early

protagonists, researcher, designers,

product developers and many more.

New trends, directions and technologies

are discussed and matching

products complete this global survey

of new media facades. The book is a

publication of the Media Architecture

Institute Vienna / Sydney and summarises

their research efforts in this field

over the last three years.

Dr M. Hank Haeusler is a Senior

Lec tur er in the School of Architec -

ture at the University of New South

Wales, Sydney, Australia. Haeusler is

known as a researcher, educator,

entrepreneur and designer in media

architecture, digital technology,

in ter action design and ubiquitous

or

computing and author of four books;

several book chapters and confer ence

papers.

visit your local bookstore i.e. Published

Arts Surrey Hills, or the Australian

Institute of Architecture bookstore Potts

Dr Martin Tomitsch is a Lecturer at

the Design Lab, an interdisciplinary

research group within the Faculty of

Architecture, Design and Planning at

the

Point.

University of Sydney. Tomitsch

works at the intersection of digital

technologies and interaction design.

His work was exhibited in several

exhibitions including Vivid Sydney.

He is the author of two books and

over 30 research articles.

Dr Gernot Tscherteu is interaction

designer and researcher at reality lab.

at. Having a background in political

science, Tscherteu worked for the

Austrian Academy of Science, University

of Applied Arts, ZKM Karlsruhe,

and the Vienna Museumsquarter.

Tscherteu has cu rated numerous

events in the field of media facades

and media architecture.





New Media Facades

New M

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