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North Jersey Regional Chamber of Commerce 1033 Rt. 46 East, Suite A103, Clifton, NJ 07013 Phone: 973.470.9300 | Fax: 973.470.9245 www.njrcc.org | staff@njrcc.org Officers CHAIRMAN OF THE BOARD Edward Kurbansade, Jr., Spencer Savings Bank VICE-CHAIRMAN OF THE BOARD Brian Murphy, Columbia Bank PRESIDENT Gloria Martini VICE-CHAIRMAN PROGRAM & SPECIAL EVENTS Nina Nardone, Ajilon Finance VICE-CHAIRMAN GOVERNMENTAL AFFAIRS Alia Suqi, Nextwave Web VICE-CHAIRMAN MEMBERSHIP Howard Bersch, A-B Insurance VICE-CHAIRMAN INTERNAL AFFAIRS Daryl Bryant, Hudson Horizons TREASURER Robert B. Puleo, Dorfman Abrams Music, LLC IMMEDIATE PAST CHAIRMAN Leonard Carlucci, Oritani Bank Directors Robert Barbarino, Oritani Bank Julian Carrera, Wireless Zone John Chirico, Liberty Lincoln Mercury, Inc. Alvaro Cordoba, TD Bank Helen Cunning, Hackensack University Medical Center Sean Dias, Scarinci Hollenbeck Joseph Dunn, Roche Jim Feeney, Cartridge World of West Paterson Seth Finkelstein, Ameriprise Financial Jim Horan, Superior Exterminators Nancy Iacobucci, Investor Savings Bank George Jacobs, Jacobs Enterprises Dawn Johnson, SimplexGrinnel Sal Latella, W.B. Mason Angela Montague, Downtown Clifton Economic Development George Niemczyk, Pascack Community Bank Laura Pakhmonov, DeVry University Robert Palumbo, Fragrance Resources Linda Pinsky, Berkeley College Richard Raad, Print CBF Paul Rankin, UNO Chicago Grill Jhovanny Rodriguez, Synetek Solutions Carrie Ryan, Hanson & Ryan, Inc. Josephine Scavone, Clifton Savings Bank Everton Scott, Public Service Electric & Gas Co. Kimberly Slezak, Data Access, Inc. Eric Tomassi, M & T Bank Carlos Vargas, Valley National Bank Naoma Welk, Welk Ink Staff Gloria Martini, President Brian Tangora, Vice President Patricia Davis, Administrative Assistant Business Matters Publisher and Editor: Naoma Welk, Welk Ink Graphic Design: Megangela Graphics LLC Subscriptions are available at $45/year. Contact Naoma Welk at naomawelk@aol.com to purchase a subscription. Welk Ink 306 Hartford Road, South Orange, NJ 07079 973.762.6243 Cover Photograph: Joanne Muerer www.gopeerless.com Tools for Professionals We are pleased to introduce you to Peerless Media Group, a company that helps clients manage projects as basic as printing marketing materials and sourcing promotional products to developing strategic integrated marketing plans and promoting their businesses. Peerless can also serve as a small company’s marketing department. This magazine is one example of a Peerless project. For the past year, Peerless has been printing Business Matters; the quality of the magazine properly reflects the membership and activities of the NJRCC. I hope you enjoy our cover story and learn how Peerless can help you promote your business. Also, please read Our Fictional Character, BM Contents 2 Cover Story Peerless Media Group: More than Ink on Paper 4 Are you Prepared to Become an Employer? 5 The Flipside of Hiring Employees NJRCC Calendar 6 2012 Comedy Night Beefsteak Publisher’s Note a story that illustrates how a small enterprise used Peerless Media Group to help promote her new business. For busy professionals, shopping for clothes is likely at the bottom of the “to do” list. When you read the story about Rob Breslau, owner of Prestige Custom, you will learn how easy it is to shop at your home or office and get clothes that are a perfect fit. NJRCC member Abby Duncan submitted “Are You Prepared to Become an Employer?” an informative piece about things we all should consider before hiring staff. However, before you make any decisions, please read “The Flipside of Hiring Employees.” I hope you find both stories informative and helpful. Please review our Professional Resource Directory. In each issue, we feature a host of businesses that may meet your needs. I hope you will think of them whenever you have a need for any of their services. For fifty dollars, you can promote your own brand to Chamber members, subscribers and the 18,000+ online readers who log onto the Chamber website each month. Additionally, the pass-along rate for each issue is about 30%. Please support our advertisers whenever possible. I hope you enjoy this issue. Naoma Welk, Publisher Naomawelk@aol.com 7 Is it Better to Look Good or Feel Good? Both! 8 New Members 10 Our Fictional Character 11 Tech Tips 12 Professional Resource Directory 13 The Coach’s Corner 14 Advertisers 15 YPNJ News/Member Survey 16 Chamber Application business matters | June 2012 1
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