Clariant unites cleansing with sustainability at
Sustainable solutions to support changing needs and trends in
detergents, dish wash, industrial and consumer cleaning, and
Low temperature cleaning performance additives for the autodish
and laundry market
Innovative preservative booster for skin and hair care
SEPAWA 2013 - Booth 658 - 660
Muttenz, October 9, 2013 – Clariant, a world leader in specialty chemicals, unites sustainability with
innovation and trends in its solutions for the surfactants and cosmetics markets at SEPAWA 2013 –
the 60 th SEPAWA Congress and European Detergents Conference in Fulda, Germany from October
9 – 11, 2013 (Booth 658 - 660).
Experts from across Clariant’s business units will come together to demonstrate innovative
possibilities for the Home, Fabric & Personal Care, and Cleaning Product industries to increase
efficiency, reduce costs and improve the environmental compatibility of end applications. Clariant’s
customer-focused and consumer-oriented approach creates new ingredients, formulation concepts
and services centered on the key trends and preferences driving the various segments. For example,
addressing demands for excellent performance at lower wash temperatures in the detergent sector,
or the trend toward more natural ingredients and fewer chemicals in cosmetics.
Clariant will present its innovations under the banners “We Care About Home” – its new business
model for surface solutions, and “Uncover the Secret Code of Beauty” – its exciting new concept of
products and services for the Personal Care sector. Visitors can dig deeper into technical details
behind several of the new developments during the conference sessions. Product highlights at the
Clariant Booth include:
Laundry Detergent powders:
New TexCare ® SRA 300 F matches consumers’ preference for convenience from their
laundry experience. The innovative soil release polymer enhances the cleaning and
whitening power of detergents to give a clean, fresh look which works particularly well on
polyesters and polyester/cotton mixes valued for their comfort factor. Importantly, the
whiteness and brightness of clothes is maintained even after multiple washes.
Clariant’s low temperature bleach activator for the laundry market - Peractive ® DOBA -
offers excellent performance on difficult to remove, hydrophobic stains. Peractive Perfect
Clean is a very powerful cleaning combination of TAED with DOBA in a single co-granule,
thus offering a product targeted at both hydrophobic and hydrophilic stains in one product
Clariant offers two bleach catalysts to meet demands for stain removal in the autodish
segment. Peractive MnOx is an eco-friendly, biodegradable bleach catalyst showing excellent
tea stain removal below 50˚C; Peractive MnTACN offers exceptional overall performance
and delivers excellent starch removal and the added benefit of a silver corrosion inhibitor,
both catalysts boost performance in short dishwashing cycles at lower temperatures. All
products are available as cogranules with TAED for broad range performance and ease of
New methods to achieve the perfect viscosity for dishwashing liquids. Aligned with global
green trends such as water saving and reduced pack size consumers are increasingly
demanding concentrated products for household. For their formulation and application, the
use of rheology modifiers like flammable ethanol is mandatory. TexCare SRN 170 offers a
high-performance and environmentally friendly alternative as a low VOC and solvent-free
solution for controlling the viscosity of concentrated dishwashing liquids. It is proven to be
at least four times more effective in use than standard solvents and secondary effects such as
improved formulation stability, soil dispersion and pleasant skin feel can be claimed.
“The perfect viscosity for your dishwashing liquids” will be presented by Clariant on 10 October
from 09.45 – 10.00hrs in Room 2.
Clariant’s “Secret Code of Beauty” concept is the inspiration behind new products and
solutions for hair and skin care formulations. The Secret Code of Beauty combines Clariant’s
outstanding expertise in the Personal Care market, creative innovation power, and deep
consumer and trend insights with its focus on sustainability and passion for sensorial
Developed in line with the new concept, Clariant introduces the luxurious soft, velvety skin
feel of new Aristoflex ® Velvet to skin care formulations. The innovative composition of the
EO-free and preservative-free ingredient does not immediately break on skin when applied,
but instead gently melts while applying to leave skin feeling evenly soft and moisturized.
Clariant brings safe and efficient preservation to the fore in a new development to support
the trend in skin and hair care formulations. The completely renewable and biodegradable
Velsan ® SC (Sorbitan Caprylate) is an Ecocert approved booster of preservative systems that
is non-toxic. Several optimized, easy to use liquid blends of Sorbitan Caprylate with
preservatives have been developed for safe preservation of rinse-off and leave-on
formulations. These optimizations help the formulator to use preservatives in combination
with Sorbitan Caprylate in an efficient, minimally invasive way.
Dr. Tom Fricke presents “Minimally invasive preservation – big effect with low concentrations” on
October 9, from 11.15-11.30hrs in Room 2.
Eye-catching cleaning products:
Clariant’s core range of colorants (dyes, pigments and pigment preparations) meets the
requirements of the Nordic Ecolabel “Nordic Swan” and the EU Ecolabel to support
customers in their pursuit of eco-label status for consumer and industrial cleaning products.
The Duasyn ® and Sanolin ® water soluble dyes are available in liquid or powder form and
cover a wide range of shades within the color spectrum. Clariant has extended the liquid dye
range to support a dust-free, easy, and efficient handling of a colorant’s formulation and
Pigments and pigment preparations complete the range and offer a broad variety of color
solutions to formulate all desired cleaning products.
Clariant offers specific ranges of pigment preparations for the shoe care industry. Products
from its Colanyl ® , Flexonyl ® and FM-BR granules Pigment preparations ranges have been
especially selected and tested for application in wax based shoe polishes and aqueous shoe
care emulsions. The colorants are based on four-color printing.
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Clariant is a globally leading specialty chemicals company, based in Muttenz near Basel/Switzerland. On December 31, 2012 the company
employed a total workforce of 21,202. In the financial year 2012, Clariant recorded sales of CHF 6.038 billion for its continuing businesses. The
company reports in four business areas: Care Chemicals, Catalysis & Energy, Natural Resources, Plastics & Coatings. Clariant’s corporate
strategy is based on four pillars: managing businesses for profitability, research & development and innovation, growth in emerging markets,
and repositioning of the portfolio.
Press release and photography can be downloaded from www.clariant.com or www.PressReleaseFinder.com