Media Kit

Media Kit

ALAMEDA MAGAZINE | OAKLAND MAGAZINE | CUSTOM PUBLICATIONS | COMMUNITY TELEPHONE DIRECTORIES 

our editorial Mission 

We publish a premium magazine 7 times 

a year, filled with meaningful content that 

talks to the people you want to reach by 

discussing: 

• The exceptional beauty, history, quality 

of life and ethnic diversity of Alameda 

communities through its people, places 

and events. 

• The joy of East Bay communities where 

families choose to work, shop, dine and 

entertain, including Alameda, Oakland, 

Piedmont, Montclair, Rockridge and more. 

Our diverse and affluent readers receive: 

• Targeted information to make educated 

decisions about purchasing a wide 

range of high-quality products and 

services. 

• Current articles on vital issues such as 

health, home, recreation, events, food 

and dining and celebrations that 

complement their lifestyles and life stages. 

magazine coverage 

around Town Our front-of-the-book section 

highlights quick hits, fun facts and information 

about Alameda and environs while spotlighting 

Alameda-made products, trivia and newsmaking 

personalities. 

Calendar Learn what to do and when to 

do it in this comprehensive listing of East Bay 

activities, from the arts, classes and lectures to 

the latest sporting events. 

Snapshots Meet Alameda’s movers 

and shakers and society denizens in our 

society pages. 

Departments Check out articles on Alameda 

and East Bay culture, events, entertainment, 

people, places and things. 

taste of the town Our dining section 

delivers critical restaurant reviews, the latest on 

wine and spirits and a dining guide boasting 

capsules of more than 50 must-visit area 

restaurants. 

Features Our articles inform, entertain 

and inspire with coverage of general lifestyle 

issues—the arts, education, health, fitness, 

homes, architecture, families, recreation, dining 

and entertainment. 

Special Publications Both stand-alone and 

ride-a-long special publications offer easy-touse 

resource guides. 

Advertising That Hits Home 

AMMEDKIT7/2010 1416 Park Ave. | Alameda, CA 94501 | 510.747.1060 | Fax 510.747.1067 

www.alamedamagazine.com | www.oaklandmagazine.com


why advertise in our Magazine? for RESULTS! 

• Our magazine provides information. 

While magazines are entertaining, the main 

product is most often in-depth information. 

They function as tangible, enduring friends 

and counselors. This very personal one-to-one 

relationship between the magazine and the 

reader enhances the receptivity to the 

advertiser’s message. 

• Our magazine is a credible 

advertising medium. 

Magazines are the most personal and relevant 

of mediums. Consumers are more likely to 

pay attention to an ad appearing in one of their 

favorite magazines than on their favorite TV 

shows or Web sites. More consumers report 

that they purchase products as a direct result 

of magazine advertising than any other medium 

measured.* 

• Our magazine enables advertisers 

to select target markets. 

There are publications targeted at brides, 

executives and sportsmen. These specialinterest 

magazines reach consumers with 

specific interests. Alameda Magazine and 

Oakland Magazine target a specific 

demographic in their markets. 

(See accompanying demographics page.) 

• Our magazine reaches the active, the 

involved, the opinion makers. 

These people are frequent readers of magazines 

and light viewers of television and are far more 

likely to attend events outside the home. They 

entertain friends and relatives more often and 

give more parties. They are educated and tend 

to be more involved in the community. Alameda 

Magazine and Oakland Magazine readers are 

corporate decision makers, with 75 percent in 

professional or managerial positions. 


• Magazines are tangible and 

provide vast exposure. 

Readers pick up a copy at their convenience 

and spend as long as they like with a story or an 

ad. Readers can turn back to reread something, 

clip a coupon or pass their copy along to a 

friend. Alameda Magazine and Oakland 

Magazine readers refer to the magazine an 

average of three times per month. 

• Our magazine provides a very attractive 

showcase for quality products and 

services. 

Excellent writing, photography and illustrations 

provide an attractive package in which to 

present a message. High-quality paper and 

eye-catching colors provide unparalleled 

advertising reproduction. 

• Our magazine ads are strong sales 

and merchandising tools. 

They can be used as dealer handouts, direct mail 

pieces or display cards at point of purchase. An 

ad can still be very useful long after it appears on 

the page of a magazine. 

• Magazines have shelf life. 

Whether gracing the coffee table, providing 

entertainment in waiting rooms or stacked on the 

shelf, magazines enjoy extended shelf life—even 

after the next issue arrives. 

* Media Choices 2000, Erdos & Morgan 




our annual 7x 

• The greatest benefit of an annual advertising program is 

increasing your sales. Targeting more than 150,000 of your best 

prospects with frequency and consistency will do just that. 

• Annual advertisers receive our lowest advertising rates. 

• You are guaranteed a frozen rate for the duration of your 

program even if a general rate increase takes place. 

• You receive free creative design assistance on ads. 

• You will have an ad campaign that is working for you every day 

of the year. Our subscribers indicate that in addition to reading 

each issue thoroughly, they refer back to it frequently. 

• You receive many value-added opportunities and/or discounted 

rates in special issues or sections of the Alameda Magazine 

and Oakland Magazine and our other special publications. 

 



2010 

EDITORIAL CALENDAR 

ISSUE EDITORIAL THEME SPECIAL AD SECTIONS MATERIALS DUE 

January/February Environment Education / Green Profiles November 20 

March/April Restaurants Senior Services / January 22 

and Dining 

Real Estate 

May/June Education Education / March 19 

Home Resource Guide 

Al Wright Al Paul Wright Skrentny 

July/August Best of Alameda East Bay Businesses May 21 

of Excellence 

September/October Great Kitchens Education / July 23 

Home Resource Guide 

November Restaurants Restaurant Profiles September 17 

and Dining 

December Top Doctors East Bay Medical Guide October 22 

East Bay Medical Guide 

AROUND THE TOWN Quick hits and fun facts about Alameda and environs. 

ALAMEDIA New views of our city. 

OUT ON THE TOWN What to do and when to do it. 

SNAPSHOTS The social scene. 

IN EVERY ISSUE 

DEPARTMENTS Medium-length profiles on people, places and things, including arts, 

history and culture. 

TASTE OF THE TOWN A restaurant review plus the Dining Guide. 

www.AlamedaMagazine.com 

1416 Park Ave. • Alameda, CA 94501 

(510) 747-1060 • info@alamedamagazine.com 

Content for Alameda Magazine is subject to change.

www.alamedamagazine.com 

SEPTEMBER/OCTOBER 2009 

| SPECIAL ADVERTISING SECTION | 




David C. Bradshaw, M.D., Medical Director 

BEST NEW BUSINESS • BEST OVERALL RESTAURANT • BEST CHEF • BEST VEGETARIAN DISH • BEST WINE LIST • BEST 

SALAD • BEST BAKERY • 

BEST BURRITO •BEST BREAKFAST • BEST BRUNCH • BEST DELI SANDWICH • BEST DESSERTS 

• BEST PIZZA • 

BEST KID-FRIENDLY RESTAURANT • BEST ASIAN FOOD • BEST SOUP • BEST NEW RESTAURANT • BEST 

MARTINI • BEST SUSHI • 

BEST HAMBURGER • BEST ESTABLISHED RESTAURANT • BEST MEXICAN FOOD • BEST MARGARITA 

• BEST HAPPY HOUR • 

BEST WINE/SPIRITS MAKER/PRODUCER • BEST BEER SELECTION • BEST OVERALL BAR • BEST WINE 

RETAILER • BEST COCKTAILS • BEST BEAUTY SALON • BEST VIEW • BEST LOCAL HANGOUT • BEST BARBERSHOP • BEST 

EVENT • BEST MASSAGE • 

BEST CANVAS • BEST YOGA STUDIO • BEST GYM/HEALTH CLUB • BEST IMPROMPTU PLAY DATE 

VENUE • BEST WORKOUT TASKMASTER • BEST ARCHITECTURE • BEST BICYCLE RECYCLER • BEST USED BOOKSTORE 


BEST AUTO REPAIR SHOP • BEST BIKE SHOP • BEST BOOKSTORE • BEST GIFT SHOP • BEST 

BEST HOME AND GARDEN ACCESSORIES STORE • BEST HOME FURNISHINGS • BEST SHOPPING 


BEST INDEPENDENT GROCERY STORE • BEST WOMEN’S ACCESSORIES • BEST PRODUCE STAND • 

• BEST CHIROPRACTOR • BEST NEW BUSINESS • BEST OVERALL RESTAURANT • BEST 

Michael Brune’s 

Love Affair With 

the Rainforest 

Action Network 

JULY/AUGUST 2009 

Special Section Schedule 

Issue Special Section Deadline 

January/Febuary Education / Green Profiles November 20 

March/April Senior Services / Real Estate January 22 

May/June Education / Home Resource Guide March 19 

July/August East Bay Businesses of Excellence May 21 

September/October Education / Home Resource Guide July 23 

November Restaurant Profiles September 17 

December East Bay Medical Guide* October 22 

Specifications 

Four East Bay 

Foodies and 

Their Kitchens 

Laughter 

Therapy 

Is the Best 

Medicine 

Angela’s 

Leaves a 

Lasting 

Impression 

DISH • BEST WINE LIST • BEST SALAD • BEST BAKERY • 

BEST BURRITO • BEST BREAKFAST • 

CH • BEST DESSERTS • BEST PIZZA • BEST KID-FRIENDLY RESTAURANT • BEST ASIAN 

*Rates below don’t apply; see Medical Guide sell sheet. 

• All special sections are formatted and may 

not be changed. 

• All special sections may include the 

following: 

– Company name 

– Address, City, State 

– Phone / E-mail / Web site* 

– Photo caption 

* Where more than one phone and address apply, 

they must be built into ad copy. 

B 

TION 

ESTAURANT T • BEST MARTINI I • 

BEST SUSHI • BEST HAMBURGER • BEST ESTABLISHED 

FOOD • BEST MARGARITA • BEST HAPPY HOUR • BEST WINE/SPIRITS MAKER/PRODUCER 

EST OVERALL BAR • BEST WINE RETAILER • BEST COCKTAILS • 

BEST BEAUTY SALON • BEST 

NGOUT • BEST BARBERSHOP • BEST EVENT • BEST MASSAGE • BEST CANVAS • BEST YOGA STUDIO 

CLUB • BEST IMPROMPTU PLAY DATE VENUE • BEST WORKOUT TASKMASTER • BEST ARCHITECTURE 

YCLER • BEST USED BOOKSTORE • BEST ANTIQUES STORE • BEST AUTO REPAIR SHOP • BEST BIKE 

BEST GIFT SHOP • BEST GROCERY STORE • BEST HOME AND GARDEN ACCESSORIES STORE • 

NGS • BEST SHOPPING CENTER/DISTRICT • BEST INDEPENDENT GROCERY STORE • BEST WOMEN’S 

EST PRODUCE STAND • BEST DENTIST • BEST VETERINARIAN • BEST CHIROPRACTOR • BEST NEW 

ESS • BEST OVERALL RESTAURANT • BEST CHEF • BEST VEGETARIAN DISH • BEST WINE LIST • BEST SALAD • BEST 

BEST BREAKFAST • BEST BRUNCH • BEST DELI SANDWICH • BEST DESSERTS • BEST PIZZA 

• BEST KID-FRIENDLY RESTAURANT • BEST ASIAN FOOD • BEST SOUP • BEST NEW RESTAURANT • BEST MARTINI • BEST 

SUSHI • BEST HAMBURGER • BEST ESTABLISHED RESTAURANT • BEST MEXICAN FOOD • BEST MARGARITA • BEST HAPPY 

HOUR • BEST WINE/SPIRITS MAKER/PRODUCER • BEST BEER SELECTION • BEST OVERALL BAR • BEST WINE RETAILER • 

BEST COCKTAILS • BEST BEAUTY SALON • BEST VIEW • BEST LOCAL HANGOUT • BEST BARBERSHOP • BEST EVENT • BEST 

MASSAGE • BEST CANVAS • BEST YOGA STUDIO • BEST GYM/HEALTH CLUB • BEST IMPROMPTU PLAY DATE VENUE • BEST 

WORKOUT TASKMASTER • BEST ARCHITECTURE • BEST BICYCLE RECYCLER • BEST USED BOOKSTORE • BEST ANTIQUES • 

BEST AUTO REPAIR SHOP • BEST BIKE SHOP • BEST BOOKSTORE • BEST GIFT SHOP • BEST GROCERY STORE • BEST HOME 

AND GARDEN ACCESSORIES STORE • BEST HOME FURNISHINGS • BEST SHOPPING CENTER/DISTRICT • BEST INDEPENDENT 

Elder Care 101 

A S U RV I VA L G U I D E 

• Advertorial and photography may be provided 

by staff for a fee, or clients may provide the 

advertorial and photo. 

• Font size and style are preset and must 

conform to special formatted section. 

• Profile word count (approximately): 

Full Page: 300 

1 

/2 Page: 200 

1 

/3 Page: 100 

Photography and advertorial are provided for $175 per profile. 

MARCH/ 

PROFILES 

Sample Full Page Layout 

Alta Bates Summit Medical Center 

Carol Ann Read Breast Health Services 

lta Bates Summit Medical Center offers comprehensive 

Abreast health services through the Carol Ann Read Breast 

Health Center. Services are dedicated to expediting the 

delivery of test results and providing expert, comprehensive 

services for breast health and breast cancer. 

Alta Bates Summit offers a comprehensive array of breast 

health services including: 

• Clinical Breast Examination 

• Breast Imaging 

• High Risk & 

Prevention Program 

• Treatment Planning 

• Surgical Oncology 

• Medical Oncology 

• Radiation Oncology 

• Lymphedema Program 

• Research 

• Outreach and 

Support Groups 

• Peer Support 

When women come in for a breast exam, they receive 

a comprehensive check-up from trained health care 

professionals who evaluate the variations in breast tissue 

and show women the way healthy tissue feels. Women learn 

the MammaCare method as well as other techniques for 

breast self-exam. 

Expert mammographers who are accredited by 

the American College of Radiology and specialize in 

screening and diagnostic imaging, including stereotactic 

and ultrasound guided needle biopsy techniques, and 

Mammotome Breast Biopsy System. 

Through the Compassionate Peer Advocacy and Support 

Program (COMPASS), encouragement is always available. 

This program links women who are newly diagnosed with 

women who have experienced breast cancer. There are 

opportunities for volunteers to serve as COMPASS Guides as 

well as administrative volunteers. 

When women come in for a breast exam, they receive 

a comprehensive check-up from trained health care 

professionals who evaluate the variations in breast tissue 

and show women the way healthy tissue feels. Women learn 

the MammaCare method as well as other techniques for 

breast self-exam. 

Expert mammographers who are accredited by 

the American College of Radiology and specialize in 

screening and diagnostic imaging, including stereotactic 

and ultrasound guided needle biopsy techniques, and 

Mammotome Breast Biopsy System. 

To find out more about breast health services, please call 

(510) 869-8735 or visit www.altabatessummit.org. 

Sample Full Page Layout 

Eden/Laurel Grove Rehabilitation Hospital 

19830 Lake Chabot Rd. Ste. C | Castro Valley, CA 94546 

Offi ce: (510) 537-7873 Laurel Grove: (510) 727-2755 

www.edenmedcenter.org 

aurel Grove Hospital is a comfortable, attractive rehabilitation hospital 

L specially designed for patients in need of rehabilitative services in an 

acute-care setting. Nestled in a small community, Laurel Grove combines 

an environment of warmth and compassion with modern technology to 

restore the health and independence of our patients. 

The people of Laurel Grove Hospital—physicians, nurses, therapists, 

social workers, dietitians, volunteers and everyone who is committed 

to the well-being of our patients—offer a team approach to care that 

comes not only from skill and experience, but also from the heart. 

Acute Rehabilitation 

Laurel Grove Hospital operates a 31-bed inpatient acute 

rehabilitation unit offering physical and cognitive rehabilitation 

programs dedicated exclusively to treating individuals who have 

experienced a disabling injury or illness. Rehabilitation services may 

relate to a medical diagnosis such as: 

Stroke (CVA) 

Orthopedic Dysfunction 

Major Multiple Trauma Traumatic Brain Injury 

Spinal Cord Injury Congenital Deformities 

Amputations 

Polyarthritis (inlcuding rheumatoid arthritis) 

Degenerative neurological disorders (Multiple sclerosis, 

Parkinson’s disease) 

Sun Light & Power 

un Light and Power has come a long way since its days as a fledgling 

Ssolar energy company in 1976, when it first began installing solar water 

heating systems. By 1999, it had expanded into the field of solar electricity, or 

photovoltaic energy. By 2007, it had grown to become the nation’s 12th largest 

solar integrator with hundreds of installations to its credit. Today, Sun Light 

and Power provides complete design, installation and consultation services 

for residential and commercial photovoltaic and solar thermal (hot water) 

systems. 

Sun Light and Power’s CEO and cofounder, Gary Gerber, is president of the 

California Solar Energy Industry Association (www.calseia.org). Recognized 

as a solar pioneer and industry leader, Gerber attributes much of his success 

to attracting the right people to his team. He maintains that an expert and 

dedicated staff of engineers, designers and permit and government rebate 

specialists have resulted in satisfied customers and healthy growth. 

Guided by environmental concerns, Sun Light and Power was the first 

solar company to obtain certification by the Bay Area Green Business Program 

that recognizes eco-friendly business practices. In addition, Sun Light and 

Power has garnered awards from such environmental organizations as 

ACTERRA of San Francisco and Sustainable Berkeley. 

1035 Folger Ave. | Berkeley, CA 94710 | (510) 845-2997 

www.sunlightandpower.com 

For a physician referral, call (510) 869-6777 

www.altabatessummit.org 

Medical Profiles 

East Bay Businesses 

Program Goal 

Our goal is to ensure an optimum level of recovery while 

providing cost-effective outcomes for our patients. To reach our 

goal, the physiatrist (a physician specializing in physical medicine 

and rehabilitation) works with and coordinates the efforts of the 

rehabilitation team to help our patients reach their highest level of 

functional independence and return home. 

David C. Bradshaw, M.D., Medical Director 

David Bradshaw, M.D., is a board certified physical medicine and 

rehabilitation physician (28 years) and has been Medical Director 

of Laurel Grove Rehabilitation Hospital for 18 years. He has vast 

experience in the acute rehabilitation service in the San Francisco/Bay 

Area. He also holds a bachelor’s degree in Electrical Engineering and 

a master’s degree in Electrical Engineering from Rice University and a 

medical degree from the University of Texas Medical School. 

Sample 1 /2 Page Layout 

4315 Lincoln Ave. | Oakland, CA 94602 | (510) 531-1300 

www.headroyce.org 

Green Profiles 

Head-Royce School 

s part of its mission to prepare global citizens, Head-Royce School is 

Acommitted to being a green school. Aware of the significant environmental 

challenges we face in the 21st century, our school strives to be a leader in 

sustainable living. Our Green Mission focuses on four broad areas: sustainable 

resources, nutritional food, an ecological curriculum, and a healthy 

Environment.Testimonials: 

Approximately 25 percent of the school’s annual electricity needs are 

produced by more than 400 recently installed solar panels. Our new Upper 

School building was designed with LEED-program standards, and the school 

was certified as a green business in June 2007 by the Bay Area Green Business 

Program. Our programs in solid waste reduction, recycling, energy and water 

conservation, and pollution prevention are integrated into our K-12 classroom 

curriculum. Working with the Center for Ecoliteracy in Berkeley has promoted 

the development of an emerging ecological curriculum including an edible 

garden in the Lower School, an ecology unit in the Middle School, and Upper 

School electives such as Environmental History, Global Systems Science, and 

Astronomy. A new cafe opening in fall 2008 will feature healthy food with an 

emphasis on organic and locally grown fruits and vegetables. 

CONTRACTED ADVERTISERS 

Profile Upgrade 

First Profile Add’l Profile 

7x No Charge $795 

4-6x $500 $995 

1-3x $895 $1,095 

SPECIAL SECTION 

Profile Only 

Full Page $2,395 

1 

/2 Page $1,775 

1 

/3 Page $1,265 

Special pricing 

is only valid if 

advertiser is running 

a minimum 1 /3 page 

ad in same issue. 

Profile size is as follows: 1 /3 ad = 1 /3 profile; 1 /2 or 2 /3 ad = 1 /2 profile; full page ad = full page profile 

Sample 1 /3 Page Layout 

Julia Morgan School 

ulia Morgan School for Girls, located on the beautiful Mills College campus, is 

Jdedicated to the intellectual, creative, social, and emotional growth of middle 

school girls. We foster academic excellence, critical thinking, positive risk-taking, 

and individual talents. The rigorous, integrated, project-based curriculum 

includes science, technology, performing and visual arts, Spanish language 

instruction, architecture, financial literacy, service learning, and sports. Students 

are inspired to be passionate, lifelong learners, while preparing to be confident, 

capable, creative, and compassionate women of tomorrow. The school’s 

community reflects the remarkable ethnic, cultural and socioeconomic diversity 

of the East Bay. 

4400 Keller Ave. Ste. 240 | Oakland, CA 94605 | (510) 914-2662 

www.richardsonres.com 

Education Profiles 

Beacon Day School 

eacon Day School is a nationally recognized school educating early 

Bchildhood, elementary and middle school students. It is the only truly year 

round/extended year school in Northern California. 

We are committed to providing the highest-quality, developmentally responsive 

private school education for children and young adolescents that promotes the 

growth of all students, and inspires, challenges and nurtures the achiever. 

We do this through an environment that supports a strong academically based 

arts-integrated curriculum, within a truly diverse community that enhances 

self-esteem and the development of leadership skills. 

2101 Livingston St. | Oakland, CA 94606 | (510) 437-2311 

www.beaconday.org 

Berkeley Montessori School 

n independent school serving students ages 3 to 14, Berkeley Montessori 

A School is not a place where students just “do” school. We are a community 

where students, parents, and teachers are engaged in meaningful learning. 

Students develop skills and knowledge needed through inquiry-based projects 

promoting critical thinking, creativity, collaboration, ethics, and habits of 

mind and heart with connections to the wider world. Teachers are supported 

to continue their learning so that they integrate the best available knowledge 

into their practice. Parents are supported in their parenting through workshops, 

parenting circles, and participation. BMS strives to ignite curious minds, awaken 

generous hearts, and engage in a changing world. 

1310 University Ave. | Berkeley, CA 94702 | ((510) 665-8800 x103 

Paula Farmer Director of Admission | admissions@bmsonline.org 

www.AlamedaMagazine.com 

1416 Park Ave. | Alameda, CA 94501 | 510.747.1060 | Fax 510.747.1067 

www.alamedamagazine.com | www.oaklandmagazine.com 

1416 Park Avenue • Alameda, CA 94501 • (510) 747-1060 • info@alamedamagazine.com

ALAMEDA MAGAZINE | | OAKLAND MAGAZINE | | CUSTOM PUBLICATIONS | | COMMUNITY TELEPHONE DIRECTORIES 

Circulation 

our A Regional Buy to reach your market 

Alameda and 

Oakland Magazines 

are the only magazines 

reaching a premium 

audience by mail. 

Mailed Copies 

Oakland Hills........................5,550 

Oakland Waterfront 

and Downtown.................2,290 

Other...................................... 500 

total Mailed..................... 8,340 

CIRCULATION DETAIL 

Mailed Copies 

94501.................................. 4,650 

94502.................................. 3,450 

Other...................................... 500 

total Mailed..................... 8,600 

Drop off Distribution 

Oakland Hotels...................... 500 

Real Estate Companies.......... 400 

Retail Sales............................. 700 

Other.......................................200 

Charitable Events and 

Community Partnerships....... 300 

total Dropped................. 2,100 

TOTAL OAKLAND MAGAZINE 

DISTRIBUTION................... 10,440 

Drop off Distribution 

Alameda Hotels..................... 300 

Real Estate Companies.......... 300 

Retail Sales............................. 400 

Other.......................................200 

Charitable Events and 

Community Partnerships....... 200 

total Dropped................. 1,400 

TOTAL alameda MAGAZINE 

DISTRIBUTION................... 10,000 

“At The Waterfront Plaza 

Hotel we strive to provide 

excellence with each guest 

experience … Oakland 

Magazine produces a 

firstclass publication that 

represents The Waterfront 

Plaza Hotel in the manner 

that we expect.” 

– Sam W. Nassif 

President, Creative Hospitality Corporation 

OVER 20,000 

COPIES 

DELIVERED 

REGIONALLY 




• Average readers per edition during the audit period: 3/25* 

*Readership estimates compiled from 2007 CVC circulation and readership study data. 

1. YES 100% indicated they received the Alameda Magazine 

Our Readers Respond! 

circulation audit report 

2. The Alameda Magazine is distributed every bi-monthly in your area. Do you regularly read or look through 

Alameda Magazine? 

YES 399 Survey Respondents 

NO 0 Survey Respondents 

3. Do you frequently purchase products or services from ads seen in the Alameda Magazine? 

YES 323 81% 

NO 76 19% 

4. How long do you keep the Alameda Magazine before discarding it? 

50% More than one month 

35% One month 

13% Two weeks or less 

02% Three weeks 

5. What category best describes your combined annual household income for last year? 

Reader 

Market 

Demographics Statistics 

02% 19% Under $25,000 

10% 26% $25,001 - $49,999 

16% 18% $50,000 - $74,999 

24% 14% $75,000 - $99,999 

48% 23% Over $100,000 

6. What is the highest level of education you have obtained? 

Reader 

Market 


01% 07% Some High School or Less 

12% 23% Graduated High School 

24% 29% Some College 

42% 29% Graduated College 

21% 12% Completed Post Graduate 

7. Please select the category that best describes your age. 

Reader 

Market 


03% 08% 18 - 24 

15% 19% 25 - 34 

32% 26% 35 - 44 

33% 19% 45 - 54 

17% 27% 55 years or older 

8. Which of the following purchases are you planning during the next twelve months? (% = positive respondents) 

22% Automobiles 

63% Furniture / Home Furnishings 

30% Major Home Appliance 

24% Home Computers 

55% Home Improvement / Supplies 

33% Television / Electronics 

15% Carpet / Flooring 

51% Automobile Accessories (tires, brakes & service) 

88% Dining & Entertainment 

34% Jewelry 

71% Lawn & Garden 

81% Men's Apparel 

As of March 31, 2007 

94% Women's Apparel 

39% Athletic & Sports Equipment 

73% Vacations/Travel 

10% Real Estate


submissionRequirements 

digital file 

Magazine 

Specifications 

Magazine trim size 

9” x 10.875” 

Printing 

Web offset, perfect binding 

Ad Sizes 

FP bleed: 9.5” x 11.375” 

(trim size: 9” x 10.875”) 

For safety, keep live matter .25” 

from trim edges. 

FP: 8.125” x 9.8611” 

2/3: 4.945” x 9.725” 

HPV: 4.945” x 7.275” 

HPH: 7.5” x 4.8” 

1/3SQ: 4.945” x 4.8 

1/3V: 2.39” x 9.725” 

1/6V: 2.39” x 4.8” 

1/6H: 4.945” x 2.35” 

RG/SG: 3.5” x 2.92” 

(photo: 1.87”x 2.92”) 

Camera Ready Art (CRA) Submissions 

• PDF* file at 300 dpi (see “Accepted CRA File Format” under Prepress Guidelines) 

• Color proofs must be provided. Only SWOP proofs will guarantee a color match. 

Laser or inkjet output is not acceptable for color-match guarantee. 

• Upload CRA files to our FTP site (see “FTP Site Instructions” below) 

*Native files accepted, but not preferred (see “Accepted Native File Formats” under Prepress Guidelines) 

Photo & Logo Submissions 

• Photos should be tiff* format at 300 dpi in cmyk or grayscale 

(72‐dpi is not acceptable for any artwork. Do not use a screen shot or 

low-resolution image downloaded from a web site.) 

• Logos should be in Illustator eps format 

• Microsoft Word format documents are not accepted 

• E-mail artwork to art@oaklandmagazine.com 

*jpeg format accepted, but not preferred 

FTP Site Instructions 

• Using FTP client software, log on to: ftp.siteground117.com 

Username: adservices@oaklandmagazine.com • Password: production 

• Place files in a folder with “Advertiser Name” and upload 

• Send e-mail to art@oaklandmagazine.com letting us know files 

have been uploaded to the FTP site 

Email/Mail Submissions 

• Files, not exceeding 5MB, may be sent via e-mail to: art@oaklandmagazine.com 

• Color proofs and files on CD may be delivered or mailed to: 

Alameda Publishing Group, 7977 Capwell Drive, Suite 200 • Oakland, CA 94621 

Prepress Guidelines 

Accepted Native 

File Formats 

InDesign (CS2) 

Illustrator (CS2) 

PhotoShop (CS2) 

• Mac platform only 

• Include all fonts and support files 

• CMYK or grayscale 

Accepted CRA 

File Format 

PDF 

• CMYK or grayscale (No spot or PMS colors) 

• Embed all fonts • Accurate bleed for full page bleed ads 

• 300 dpi resolution (see ad sizes)

Media Kit

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?