Chinese Furniture Office Market Share, Size, Growth & Trend 2015-2019 Radiant Insights, Inc

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2015-2019 Chinese Furniture Office Industry Development and Forecasting Analysis Report" is a professional and in-depth study on the current state of the Furniture Office industry.
The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Furniture Office market analysis is provided for the China markets including development trends, competitive landscape analysis, and key regions development status.
Development policies and plans are discussed as well as manufacturing processes and Bill of Materials cost structures are also analyzed. This report also states import/export consumption, supply and demand Figures, cost, price, revenue and gross margins.
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The report focuses on China major leading industry players providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The Furniture Office industry development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered.
With 168 tables and figures the report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Chinese Furniture Office Market Share, Size, Growth & Trend

2015-2019 Radiant Insights, Inc

2015-2019 Chinese Furniture Office Industry Development and Forecasting Analysis Report" is a

professional and in-depth study on the current state of the Furniture Office industry.

The report provides a basic overview of the industry including definitions, classifications, applications

and industry chain structure. The Furniture Office market analysis is provided for the China markets

including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans are discussed as well as manufacturing processes and Bill of Materials

cost structures are also analyzed. This report also states import/export consumption, supply and demand

Figures, cost, price, revenue and gross margins.

View Full Report with TOC @ http://www.radiantinsights.com/research/2015-2019-chinesefurniture-office-industry-development-and-forecasting-analysis-report

The report focuses on China major leading industry players providing information such as company

profiles, product picture and specification, capacity, production, price, cost, revenue and contact

information. Upstream raw materials and equipment and downstream demand analysis is also carried out.

The Furniture Office industry development trends and marketing channels are analyzed. Finally the

feasibility of new investment projects are assessed and overall research conclusions offered.

With 168 tables and figures the report provides key statistics on the state of the industry and is a valuable

source of guidance and direction for companies and individuals interested in the market.

Table of Content

Chapter One Office Furniture Industry Overview 1

1.1 Office Furniture Industry Overview 1

1.1.1 Office Furniture Definition 1

1.1.2 Office Furniture Classification and Specification 4

1.1.3 Office Furniture Industry Product Features 5

1.2 Office Furniture Industrial Property and National Economy Status Analysis 6

1.2.1 National Economy Dependence 6

1.2.2 Economic Type Property 6

1.2.3 Industry Periodical Property 6


1.2.4 Office Furniture Industrial National Economy Status Analysis 6

Chapter Two 2009-2014 China Office Furniture Industry Economic Environment Development

Analysis 8

2.1 2009-2014 China Office Furniture Industry Economic Operating Environment Analysis 8

2.1.1 2014 China Gross Domestic Product Analysis 8

2.1.2 2014 China Consumer Price Index 15

2.1.3 2014 China Residents Income Analysis 18

2.1.4 2014 China Residents Income Gini Coefficient 19

2.1.5 2014 China Fixed Asset Investment (Excluding Farmers) 20

2.1.6 2014 China Total Retail Sales of Consumer Goods 22

2.1.7 2014 China Total Import and Export 25

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2.2 2009-2014 China Office Furniture Industrial Policy Environment Analysis 25

2.2.1 Office Furniture Industry Policy 25

2.2.2 Industrial Policy Impact Analysis 26

2.2.3 The Twelfth Five-year Development Plan of Furniture Industry 27

2.3 2009-2014 China Office Furniture Industry Social Environment Analysis 31

2.3.1 2009-2014 China Population Structure Analysis 31

2.3.2 2009-2014 China Education Environment Analysis 32

2.3.3 2009-2014 China Cultural Environment Analysis 33

2.3.4 2009-2014 China Ecological Environment Analysis 33

2.3.5 2009-2014 China Urbanization Rate Analysis 35

2.4 2009-2014 China Office Furniture Industrial Technology Environment Analysis 35

Chapter Three 2009-2014 Global Office Furniture Industry Development Trend Analysis 36


3.1 2009-2014 Global Office Furniture Industry Development Status 36

3.1.1 Global Office Furniture Industry Development Status Analysis 36

3.1.2 Global Office Furniture Industry Scale Analysis 36

3.2 2009-2014 Global Office Furniture Major Market Analysis 37

3.2.1 US Office Furniture Development Status Analysis 37

3.2.2 Japan Office Furniture Market Analysis 38

3.2.3 Europe Office Furniture Market Analysis 38

3.3 2015-2019 Global Office Furniture Industry Development Trend Analysis 40

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Chapter Four 2009-2014 China Office Furniture Industry Development Situation Analysis 41

4.1 2009-2014 China Office Furniture Industry Present Situation 41

4.1.1 China Office Furniture Industry Present Situation 41

4.1.2 China Office Furniture Manufacturer Problem Analysis 42

4.1.3 China Office Furniture Distribution Market Analysis 44

4.1.4 China Office Furniture Industry Market Size Analysis 45

4.2 China Office Furniture Industry Market Analysis 47

4.2.1 Office Furniture Industry Development Overview 47

4.2.2 Office Furniture Industry Chain Structure Analysis 48

4.2.3 China Office Furniture Industry Development Hot Spot 48

4.2.4 China Office Furniture Industry Development Dynamic Analysis 49

Chapter Five 2009-2014 China Furniture Industry market trend analysis 51

5.1 2009-2014 China Furniture Industry Dynamic Analysis 51

5.1.1 Beijing Furniture Brand Collective Action Launched Southward Extension 51

5.1.2 Soy Foam Furniture Gradually Gain Market Share 51


5.1.3 China Furniture Industry in the Critical Period of Transformation and Change 52

5.2 2009-2014 China Furniture Industry Current Situation 53

5.2.1 Furniture Industry Operating Characteristics Analysis 53

5.2.2 China Furniture Industry Focus on the Development of Industrial Cluster in the New Period 54

5.2.3 Furniture Enter Into the Brand 55

5.3 2009-2014 Chinese Furniture Market New Situation 57

5.3.1 Furniture Yield Analysis 57

5.3.2 Chinese Furniture Exports Amounted Analysis 58

5.3.3 Foreign Environmental Requirements Enhance Make the Export of Chinese Furniture under Strain

58

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Chapter Six Chinese Office furniture industry analysis 60

6.1 Office Furniture Industry Scale Analysis 60

6.1.1 Industry Scale Analysis 60

6.1.2 Analysis of Industry Asset Size Status 61

6.1.3 Analysis of Income Scale Industry Status 61

6.1.4 Size of the Industry Profit Status Analysis 62

6.2 Office Furniture Industry Structure and Cost Analysis 63

6.2.1 Sales Income Structure 63

6.2.2 Cost and Cost Analysis 72

6.3 Office Furniture Industry Financial Capability Analysis 73

6.3.1 Industry Profitability Analysis 73

6.3.2 Industry solvency Analysis 75

6.3.3 Industry Operating Capacity Analysis 75

6.3.4 Industry Development Capacity Analysis 78


Chapter Seven 2009-2014 China Office Furniture Import and Export Analysis 83

7.1 2009-2014 China Office Furniture Import Analysis 83

7.1.1 2009-2014 China Office Furniture Import Value 84

7.1.2 2009-2014 China Office Furniture Import Volume 84

7.1.3 2009-2014 China Office Furniture Import Price Trend 85

7.1.4 2014 China Office Furniture Source of Imports 86

7.2 2009-2014 China Office Furniture Export Analysis 86

7.2.1 2009-2014 China Office Furniture Export 87

7.2.2 2009-2014 China Office Furniture Export Volume 87

7.2.3 2009-2014 China Office Furniture Export Price Trend 88

7.2.4 2014 China Office Furniture Export Destinations 89

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Chapter Eight 2009-2014 China Office Furniture Industry Market Competition Structure 90

8.1 2009-2014 China Office Furniture Industry Market Competition Structure Analysis 90

8.1.1 China Office Furniture Production Region Competition Analysis 90

8.1.2 China Office Furniture Sale Region Distribution 94

8.1.3 Relative Competitive Ability of Chinese Enterprises and Foreign Enterprises 98

8.2 2009-2014 Concentration Analysis of China Office Furniture Industry Market 99

8.2.1 Industry Concentration Analysis 99

8.2.2 Company Concentration Level Analysis 101

8.3 2009-2014 China Office Furniture Industry Competitive Structure Analysis 101

8.3.1 Competition among Existing Enterprises 101

8.3.2 Potential Entrants Analysis 102

8.3.3 Substitute Threat Analysis 102

8.3.4 Bargaining Power of Suppliers 102


8.3.5 Bargaining Power of Customers 103

8.4 International Competitiveness of China Office Furniture Industry 103

8.4.1 Factors of Production 103

8.4.2 Demand Conditions 103

8.4.3 Support from Related Industries 104

8.4.4 Status of Company Strategy, Structure and Competition 104

8.4.5 The Function of Government 104

8.5 2009-2014 China Office Furniture Market Competition Analysis 105

8.5.1 Effect of Export-import Shift on Company Competition 105

8.5.2 Analysis of Pressure Faced by Domestic Office Furniture Manufacturers 106

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Chapter Nine China Office Furniture Industry Major Regions Analysis 107

9.1 China Office Furniture Industry Major Regions Market Structure Analysis 107

9.2 2009-2014 China Office Furniture Industry Major Regions Market Analysis 108

9.2.1 North of China 108

9.2.3 Northeast of China 108

9.2.3 East of China 109

9.2.4 South of China 109

9.2.5 Southwest of China 110

9.2.6 Northwest of China 110

9.2.7 Central China 111

Chapter Ten 2009-2014 China Furniture Marketing Analysis 112

10.1 2009-2014 China Furniture Marketing Mode Analysis 112

10.1.1 Furniture Marketing Channel Analysis 112


10.1.2 Furniture Industry Innovation Mode-Bundle Marketing 113

10.1.3 Monopoly and High Involvement Marketing Mode 114

10.1.4 China Furniture Hypermarket Mode Development Analysis 114

10.1.5 Franchise Mode of Furniture Industry Analysis 116

10.1.6 New Model of Furniture Marketing of Furniture Alliance Organization Analysis 117

10.2 2009-2014 China Furniture Marketing Strategy Analysis 117

10.2.1 Main Marketing Strategy of China Furniture Industry 117

10.2.2 Strategy Analysis of China Furniture Marketing Under Financial Crisis 118

10.2.3 Furniture Industry Enterprise Interactive and Mutually Beneficial Marketing Strategy Analysis 119

10.1.4 China Furniture Export Channel Strategy Inventory 120

10.3 2009-2014 China Brand Marketing Strategy Analysis 120

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10.3.1 Fast Growing Strategy of China Furniture Brand Analysis 120

10.3.2 China Furniture Brand Effective Marketing Should Start From Terminal 121

10.3.3 Furniture Brand Effective Marketing Need Establish Innovation Marketing Mode 122

10.3.4 Furniture Brand Effective Marketing Should Focus on Customer Reputation 123

10.4 China Furniture Marketing Forecast and Trends in the Future 124

10.4.1 Approaching of Furniture Customization Marketing Mode 124

10.4.2 Fine Differentiation of China Furniture Marketing Trends 125

10.4.3 Trends of Furniture Marketing in the Future 126

Chapter Eleven 2009-2014 China Furniture Related Industry Development Analysis 128

11.1 The Building Material Industry 128

11.1.1 2009-2014 China Building Material Industry Development Analysis 128

11.1.2 The Advantages of 4 Trillion Yuan Investment 129


11.1.3 Eleventh Five-year Plan Guiding Ideology and Requirements in Building Material Industry 130

11.1.4 2015-2019 China Building Material Industry Development of Analysis 130

11.2 Wood industry 131

11.2.1 The Classifications and Advantages of Wood 131

11.2.2 China Wood Industry Import Report in 2009-2014 132

11.2.3 The development of China wood industry analysis in 2009-2014 133

11.2.4 The effects of wood price trend 133

11.2.5 Furniture trends analysis in 2015-2019 133

11.3 The development of hardware industry analysis 134

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11.3.1 Classification and function of furniture hardware. 134

11.3.2 The Mode of Production and Management in Hardware Industry 135

11.3.3 Problems and Development Strategies in Hardware Industry 135

11.3.4 The development of hardware industry analysis 136

11.3.5 The Future Development Prospect of Hardware Analysis 137

Chapter Twelve 2009-2014 Chinese Major Manufacturers of Office Furniture Data Analysis 138

12.1 Dongguan LAMEX 138

12.1.1 Company Profile 138

12.1.2 Corporate Assets / Revenue / Gross Profit Analysis 139

12.1.3 Profitability Analysis 139

12.1.4 Solvency Analysis 139

12.1.5 Business Operations Analysis 140

12.1.6 Growth Ability Analysis 140

12.1.7 The Main Advantage of Business Analysis 141


12.2 Taiwan AURORA 141

12.2.1 Company Profile 141

12.2.2 Corporate Assets / Revenue / Gross Profit Analysis 142

12.2.3 Profitability Analysis 142

12.2.4 Solvency Analysis 143

12.2.5 Business Operations Analysis 143

12.2.6 Growth Ability Analysis 144

12.2.7 The Main Advantage of Business Analysis 144

12.3 Zhejiang SUNON 144

12.3.1 Company Profile 144

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12.3.2 Corporate Assets / Revenue / Gross Profit Analysis 145

12.3.3 Profitability Analysis 145

12.3.4 Solvency Analysis 146

12.3.5 Business Operations Analysis 146

12.3.6 Growth Ability Analysis 146

12.3.7 The Main Advantage of Business Analysis 147

12.4 Guangzhou QUAMA 147

12.4.1 Company Profile 147

12.4.2 Corporate Assets / Revenue / Gross Profit Analysis 148

12.4.3 Profitability Analysis 148

12.4.4 Solvency Analysis 149

12.4.5 Business Operations Analysis 149

12.4.6 Growth Ability Analysis 149

12.4.7 The Main Advantage of Business Analysis 150


12.5 Guangzhou VICTORY 150

12.5.1 Company Profile 150

12.5.2 Corporate Assets / Revenue / Gross Profit Analysis 151

12.5.3 Profitability Analysis 151

12.5.4 Solvency Analysis 152

12.5.5 Business Operations Analysis 152

12.5.6 Growth Ability Analysis 152

12.5.7 The Main Advantage of Business Analysis 153

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Chapter Thirteen 2015-2019 China Office Furniture Industry Development Trend Forecast

Analysis 154

13.1 China Office Furniture Industry Trend Analysis 2015-2019 154

13.1.1 Office furniture R & D Direction Analysis 154

13.1.2 Office Furniture Industry Development Trend Forecast Analysis 155

13.2 Prediction of Future Market China Office Furniture Industry in 2015-2019 156

13.2.1 2015-2019 Chinese Furniture Industry Development Potential 156

13.2.2 China Office Furniture Industry Forecast 2015-2019 156

13.2.3 Chinese Office Furniture Industry Segments Forecast 157

Chapter Fourteen 2015-2019 Opportunity and Risk analysis of Investment in China Office

Furniture Industry 158

14.1 2015-2019 Analysis of Investment Opportunities in China Office Furniture Industry 158

14.1.1 Comparison and Analysis of Industry Dynamic Coefficient 158

14.1.2 Comparison and Analysis of Industry Investment Return Rate 160

14.1.3 Analysis on the Investment Benefit of Office Furniture Industry 161

14.2 2015-2019 Risk Analysis of China Office Furniture Industry Investment 161


14.2.1 Office Furniture Industry Policy Risks 161

14.2.2 Technical Risk of Office Furniture Industry 163

14.2.3 Office Furniture Industry Competition Risks 164

14.2.4 Other Risks of Office Furniture Industry 165

Chapter Fifteen 2015-2019 Investment Strategy of Chinese Furniture Industry 166

15.1 2015-2019 Development Strategy of Chinese Furniture Industry 166

15.1.1 Integrated Strategic Planning 166

15.1.2 Technology Development Strategy 166

15.1.3 Business Combination Strategy 167

15.1.4 Regional Strategic Planning 167

15.1.5 Industrial Strategic Planning 167

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15.1.6 Brand Marketing Strategy 168

15.1.7 Competitive Strategic Planning 168

15.2 Strategic Consideration of Chinese Office Furniture Brands 169

15.2.1 The Importance of the Corporate Brands 169

15.2.2 Meaning of Office Furniture Brand Strategy 169

15.2.3 Situation Analysis of Office Furniture Business Brand 170

15.3 2015-2019 Chinese Office Furniture Industry Sub-sector Investment Strategy 170

Chapter Sixteen 2015-2019 Office Furniture Industry Investment Advice Analysis 172

16.1 2015-2019 Chinese furniture Enterprises Benchmarking 172

16.1.1 Experience of Domestic Enterprises 172

16.1.2 Experience of Overseas Enterprises 172


16.2 Chinese Furniture Enterprises Capital Operation Models 173

16.2.1 Office Furniture Enterprises Domestic Capital Markets Operating Proposals 174

16.2.2 Office Furniture Enterprises Overseas Capital Markets Operating Proposals 174

16.3 2015-2019 Chinese Office Furniture Enterprises Marketing Model Proposal 175

16.3.1 Office Furniture Enterprises Domestic Marketing Model Proposal 175

16.3.2 Office Furniture Enterprises Overseas Marketing Model Proposal 176

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