Connecting Kids to Coverage

insurekidsnow.gov

Slides - InsureKidsNow.gov

Connecting Kids to Coverage

Plans for 2013

November 15, 2012


Welcome 2


Medicaid Participation Rates

http://www.insurekidsnow.gov/professionals/reports/index.html

3


Year Ahead: Plans for 2013

4


• Campaign Overview

• The Year Ahead

• Campaign Strategy

• Waves of Activities

• Materials

• How We Can Help

Agenda

5


Objectives:

2013: A Big Year Ahead

Raise awareness among eligible families about children’s health coverage

under Medicaid and CHIP

Increase enrollment and retention in Medicaid and CHIP

Provide support to local and statewide outreach and education efforts

Refresh and continue a national campaign that supports and amplifies

ongoing outreach efforts on the ground

6


Strategy

• Develop tailored activities and ideas to make

organizing simple, streamlined and effective

• Work with states to support their

communications needs and campaign activities

• Focus on eligible children who have lower

participation rates

• Hispanic families

• Families with teens

• Lay the groundwork for changes and

opportunities in 2014

7


Adding Value to Your Efforts

• New campaign toolkits

• Training/webinars

• Organizational and corporate partnership

outreach support

• Earned media support

• Expertise in reaching key audiences

8


An Integrated Approach

9


Outreach Waves

• Create waves of activities around times when

parents think about their kids’ health care

needs

• Cold & Flu

• Asthma & Allergies

• Back to School

• High visibility events and activities that reach

children and families where they live, work and

play

10


Menu of Events: A Few Ideas

Cold and Flu Asthma and Allergy Back to School

Press Conference

Launch

Mobile Flu Shot Drive

Pharmacy Retailer

Partnership Kickoff

Hoops for Health

Spring for Health

Telethon

Faith-Based Outreach

Blitz Days

Hip-Hop Dance

Competition Event

School Nurses Offer

Spring Health Tips

Youth Athletic Events

PSA at Summer

Blockbuster Movie

Neighborhood by

Neighborhood Drive

Back to School Retailers

11


Materials

• Simplified messages and streamlined look

• Examples: Fliers, posters, palm cards, PSAs

• English and Spanish

• Templates for easy customization

All materials and tools for outreach can be found

on http:www.InsureKidsNow.gov

12


Field Organizing

13


Target Market States

14


Laura Guerra-Cardus, Texas 15


Connecting Kids to Coverage Regions

Field Director:

Northeast/Central:

Southeast:

West:

Christine Glunz

Kate Kreps

Riley Greene

Ashley McPhail

16


Regional Field Desks

• We are here to help and provide guidance.

• Contact us by phone or email and we will assist

you with what you need to participate in the

campaign:

• Event planning

• Messaging

• Template materials

• Partnerships

• Earned media

• PSA placements

17


• Call: 1-855-313-KIDS

Contact Field Team

• Email: InsureKidsNow@fleishman.com

• You will be directed to your regional

manager

18


Additional Training Options

• Wave activities

• Partnership outreach

• Messages/messengers

• Working with the media

• Reaching diverse audiences/working with

teens

• Web/social media/mobile marketing

19


Lorez Meinhold, Colorado

20


Questions & Answers

21


Contact

• http:www.insurekidsnow.gov

• Call: 1-855-313-KIDS

• Email: InsureKidsNow@fleishman.com

22

More magazines by this user
Similar magazines