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SPEEDWAY+BOOK EMAIL

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The inspiration for “Speedway” came from hot rod racing made popular in the 30ʼs through 50ʼs in<br />

Burbank and areas of Sothern California. Popularity increased in the 50ʼs as soldiers returning from<br />

war used the technical training they gained in the army to make cheap cars lighter and faster. There<br />

was a certain look in the scene that has defined “cool” in many ways and carried through<br />

generations. We stole some of the vibe from this era, dropping what we felt was excessive, and<br />

modernizing for todays guy. Pieces like our “petcock” jacket, intended to be thrown over a shirt and<br />

made greasy in the garage, to our “OG” varsity jacket inspired by car club coats stick out in the<br />

collection strong with core denim and chinos to tie into any look.<br />

“I didnʼt grow up around cars or motorcycles. My father never had an old car in the garage that he<br />

was working on, and we were sworn at a young age to stay away from motorcycles, but somehow it<br />

found us. Thereʼs something so invigorating about classic cars and motorcycles, something that<br />

becomes part of you and somehow makes every breakdown and rebuild worth it. The idea of<br />

building a hotrod from scratch and then taking that machine out to race your friends and pick up<br />

girls seemed like the key to a lifestyle Iʼve always wanted. Iʼve spent nights tearing bikes apart,<br />

nights putting them back together, and nights staring and scratching my head, but then you hear<br />

the engine roar and feel a smile creep across your face, you go for a ride, and you start thinking<br />

about your next project…”<br />

-Daniel Feldman / Founder & Creative Director / Feltraiger, LLC

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