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April 6-9, 2011

Washington, D.C.

Washington Marriott

Wardman Park Hotel

Conference Final Program


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NAGAP 2011 Annual Conference 3

O

n behalf of the Conference Planning Committee, I am

thrilled to welcome you to our nation's capital and NAGAP's

24th Annual Conference! The city is in full bloom, and we have

worked tirelessly to bring you a conference to remember that

includes energizing education sessions, abundant networking

opportunities with colleagues, increased access to exhibitors

and sponsors, and yet still giving you the chance to enjoy Washington,

D.C.

To ensure you “Make Monumental Strides with NAGAP,” we

have carefully planned three plenary sessions that will give members a broad overview

of the current educational landscape, as well as over 60 educational sessions

and six vendor presentations to meet the diverse needs and interests of our members.

Education Correspondent for PBS NewsHour and President of Learning Matters, Dr.

John Merrow, will jump-start the conference as our Keynote Speaker, on a timely

topic entitled “Like, What's Microfiche?” Dr. Merrow will share his insights into the

rapid changes in technology and how they are affecting the learning business. A

book-signing session for his recent books, Below C Level: How American Education

Encourages Mediocrity – and What We Can Do about It and The Influence of Teachers:

Reflections on Teaching and Leadership, will take place immediately following his

address. On Friday, we begin with a panel of EducationUSA administrators and advisors

who will discuss the role of international student mobility in strengthening our

higher education institutions, as well as the value of internationalization. Additionally,

they will explore the many services EducationUSA offers to help graduate admission

officers recruit and retain quality international students. To wrap things up at our

Closing Brunch on Saturday, we are thrilled to have invited back Kevin Jennings,

Assistant Deputy Secretary of Education in the Office of Safe and Drug-Free Schools.

Appointed by Secretary of Education Arne Duncan in July 2009, Mr. Jennings will be

talking about how to “Recruit, Retain, Rethink, Reshape: Thoughts on How to Redo

Admissions for a More Diverse America.”

When you are not in plenary or education sessions, please be sure to make time

for professional and social networking opportunities, of which there will be many.

Whether during the Discipline/Special Interest networking luncheon on Thursday, the

Off-Site Event at Union Station, out on the town on Friday evening, or during one of

the numerous breaks in between, we hope you will take time to reconnect with old

colleagues and develop new ones. This year you will also notice that we added TV’s

in the exhibit hall, featuring Twitter feeds so attendees can read or tweet about the

sessions they have attended! Furthermore, in an effort to capture the diverse array of

positions, roles and responsibilities we all have, we have added boards in the exhibit

hall foyer for members to connect with colleagues who may work in similar areas of

enrollment management.

Building on last year’s inaugural community service component on giving back to

the host city, NAGAP is thrilled to continue this new tradition in Washington, D.C.

by supporting College Bound. Through a combination of mentoring, tutoring and

scholarship opportunities, College Bound provides underserved eighth-12th grade

D.C. public school students with access to one of life’s greatest gifts–the opportunity


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4

NAGAP 2011 Annual Conference

to obtain a college education. There are several ways to help. College Bound collects

books to disseminate to students. If you brought a book appropriate for young

teens, you can donate it at the conference or consider a small donation online from

your mobile or from the comfort of your guest room where Internet is complimentary.

Please consider donating and helping D.C. youth reach their dreams!

I would like to give a special thanks to my fellow Conference committee members

Julia Bourquin, Christina Swift, Anna Jordan, and Emily Tse, as well as the assistance

of NAGAP’s administrative team, Monica Evans-Lombe, Debbie Jennings, Christie

Ross, Dana VanMeerhaeghe and Raven Hardin. The planning for and execution of

this year’s conference would not have been possible without the help of this talented

and energetic group of individuals.

Your attendance at this conference and engagement in NAGAP throughout the year

are instrumental in strengthening the foundation of our organization and our impact

on the field. Please be sure to fill out the survey at the end of the conference–your

feedback is important and it’s our membership that makes this conference and organization

great. Best wishes for a wonderful conference–enjoy!

Francesca Reed

2011 Conference Chair

OGreetings NAGAP Colleagues and Friends:

n behalf of the members of the NAGAP Governing Board,

welcome to the 24th Annual Conference of the National

Association of Graduate Admission Professionals in Washington,

D.C. Our conferences are dedicated to continuing the professional

growth and development of individuals who work in

graduate enrollment management and those who have a strong

interest in issues related to higher education. In the last several years, we have also

expanded our programs to include more sessions for members involved with international

issues, as well as those who serve institutions abroad.

I want to thank the Conference Chair, Francesca Reed of Marymount University

and her excellent committee – Julia Bourquin, Anna Jordan, Christina Swift, and

Emily Tse – for taking on the enormous task of developing the conference. They

have put together an amazing conference in our nation’s capital during the beautiful

cherry blossom season. We will hear from opening keynote speaker Dr. John

Merrow, Education Correspondent for PBS NewsHour, and closing speaker Kevin

Jennings, Assistant Deputy Secretary of Education. The theme of our plenary session

is “Internationalizing Graduate Education,” led by colleagues from EducationUSA.

This session is a must for those of you involved with recruiting and retaining quality

international students.

I wish for you a productive time at the 2011 conference. NAGAP has many ways for

members to become involved – join a committee, write articles for e-News or Perspectives,

run for election to a two-year board term, propose a session for a future


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NAGAP 2011 Annual Conference 5

conference, or moderate or record a session. Joining a chapter is another great way

to meet colleagues in your area or discipline, to develop collaborative research, and

to attend professional development sessions. NAGAP currently has chapters in the

Midwest, Maryland, California, Pennsylvania, New Jersey and New York.

This conference will continue the tradition of high quality NAGAP conferences while

incorporating new features to enhance your experience. On Wednesday, our Pre-

Conference Institute centers on the theme, Creating Graduate Education Opportunities

for Veterans and Military Students. This half-day program features panel discussions

and presentations on the topics of recruitment, retention and support services

for veterans and students currently serving in the military.

Later that afternoon, you can attend

a local chapter meeting and then

celebrate at the Welcome Reception

at the hotel. If this is your first conference,

we invite you to the first timer’s

session, which will give you the lay

of the land and offer tips for how to

make the most of your time at the

conference.

Remember to bring plenty of business

cards and make a copy of the

attendees list. You will be checking

off names of people who you have

met throughout the conference. I still

remember my first conference. I came

from an undergraduate setting before

I entered the world of graduate enrollment

management. The networking

was amazing. This was the group that

would put me in contact with people

who understood my issues and concerns.

The sessions that I attended

added to my new knowledge base.

I was so excited when I returned to

Roosevelt University to share concrete

ideas with administrators and staff.

Enjoy the 2011 conference. I hope

you are able to Make Monumental

Strides.

Best,

Joanne Canyon-Heller

NAGAP President, 2010-2012

Table of Contents

2010-2012 NAGAP Governing Board . .6

2010 Research Grant

& Award Recipients . . . . . . . . . . . . . . . .7

Community Service Project . . . . . . . . . .8

General Information

Special Events . . . . . . . . . . . . . . . . . . .9

Information and Activities . . . . . . . . . .10

Keynote Speaker . . . . . . . . . . . . . . . . 12

Friday Plenary Session . . . . . . . . . . . .13

Closing Brunch Speaker . . . . . . . . . . . 14

Thank You to the 2011 Sponsors! . . . . 15

Guide to Educational Sessions ..16

Wednesday, April 6, 2011

Day-At-A-Glance . . . . . . . . . . . . . . . .21

Thursday, April 7, 2011

Day-At-A-Glance . . . . . . . . . . . . . . . .25

Breakout Sessions . . . . . . . . . . . . . . .29

Friday, April 8, 2011

Day-At-A-Glance . . . . . . . . . . . . . . . .51

Breakout Sessions . . . . . . . . . . . . . . .55

Saturday, April 9, 2011

Day-At-A-Glance . . . . . . . . . . . . . . . .75

Breakout Sessions . . . . . . . . . . . . . . .77

Exhibitors . . . . . . . . . . . . . . . . . . . .85

Meeting Room & Hotel Maps . . .97


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NAGAP 2011 Annual Conference

2010-2012 NAGAP Governing Board

Officers

Joanne Canyon-Heller,

President

Roosevelt University,

Chicago, IL

James N. Crane,

Vice President

Brigham Young University,

Provo, UT

Debbie Lesperance,

Secretary

Columbia University,

School of Social Work,

New York, NY

Sarah Petrakos,

Treasurer

Simmons College,

Boston, MA

Jeffery T. Johnson,

Immediate Past President and International Relations Chair

Tulane University, School of Public Health and Tropical Medicine,

New Orleans, LA

Committee Chairs

Francesca A. Reed,

2011 Conference Chair

Marymount University,

Arlington, VA

Julia K. Bourquin,

2012 Conference Chair

Harvard Graduate School

of Education, Cambridge,

MA

Daniel J. Bennett,

Education Chair

University of California –

Los Angeles, Los Angeles,

CA

Colleen Flynn Thapalia,

Publications Chair

The College of St. Rose,

Albany, NY

Felicia L. Townsend,

Marketing Communication

Chair

Dominican University,

River Forest, IL

Judith Baker,

Membership Chair

Nazareth College of

Rochester, Rochester, NY

Cammie Baker Clancy,

Professional Development

Chair

Empire State College,

Saratoga Springs, NY

Kristen Sterba,

Research and Global

Issues Chair

University of Arkansas for

Medical Sciences, Little

Rock, AR


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NAGAP 2011 Annual Conference 7

NAGAP 2011 Conference

Committee Chair

Francesca A. Reed

Marymount University

Arlington, VA

2011 Assistant Conference

Chair/2012 Conference Chair/

Communications/Marketing

Julia K. Bourquin

Harvard Graduate School of Education

Cambridge, MA

Sponsorships/Exhibits

Emily K. Tse

International Education Research

Foundation

Culver City, CA

2011 Conference Committee

Programming/Special Interest

Forums (SIF)

Christina E. Swift

Xavier University

Cincinnati, OH

On-Site/Moderators/Facilitators/

Evaluations

Anna B. Jordan

Wesley Theological Seminary

Washington, DC

2010 Research Grant & Award Recipients

The 2010 Research Grant and Award Recipients are listed below with their presentation

days and times.

2010 Promotional Excellence Award Winners (Two Award Winners)

“Best Use of Social Media”

Luis Casas

Director–Marketing, Communications &

Recruiting

Florida International University, College

of Business Administration

Not presenting in 2011

Clark R. Gregor

Assistant Director of Admissions

University of St. Thomas, Opus College

of Business

April 9 – 9:30 am

Washington 2

2010 Enrollment Management Research Grant for Graduate

Students (Two Award Winners)

Creating a Community of Scholars: A Academic Advising Experiences Among

Model for Implementing and Utilizing Social Science Humanities International

Dissertation Support and Research Doctoral Students at a Research I

Groups

University

Cheryll Albold

Graduate Assistant, Engineering Graduate

Programs

University of North Carolina

April 8 – 2:30 pm

Washington 4

Krystal Lee

Assistant Director, Graduate Admissions

University of Florida

April 8 – 1:15 pm

Washington 2


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NAGAP 2011 Annual Conference

Community Service Project

Building on last year’s inaugural community service

component on giving back to the host city, NAGAP

is thrilled to continue this new tradition in Washington, D.C.

by supporting College Bound. College Bound was founded

in 1991 on the premise of pairing students with adult volunteers

to work toward academic goals that will foster meaningful

and effective mentoring relationships. Through a combination of mentoring,

tutoring and scholarship opportunities, College Bound provides underserved eighth-

12th grade D.C. public school students with access to one of life’s greatest gifts – the

opportunity to obtain a college education. In 2010, 100 percent of College Bound’s

academic mentoring students graduated from high school and were all on their way

to college. This is pretty amazing when you consider that less than 50 percent of their

D.C. public school peers graduate from high school. With five community-based

locations throughout the city, College Bound has initiated the “11 Campaign,” which

brings attention to the fact that 11 students drop out of D.C. schools each day.

Conference participants will be able to assist College Bound in several ways:

1. Book Drive

In an effort to increase our outreach to students around the city and provide them

early exposure to a college-going culture, College Bound launched its first College

Exploration Day in the spring of 2010. This one-day experience, being held again in

2011, provides 250-300 eighth graders from across the city with the opportunity to

interact with professionals representing an array of colleges and career fields. Corporate

volunteers work in partnership with College Bound academic mentors and

staff and offer: an introduction to College Bound, a road map to the high school

experience and how it relates to getting into college, and small group information

sessions to discuss their education and career paths.

Books collected are disseminated during this one-day visit. Books should be

appropriate for young teens on varied reading levels, and can be donated at the

NAGAP registration desk.

2. Donate Online

Support College Bound’s programming through a financial contribution at

www.collegebound.org. For tracking purposes, please indicate that you are a part of

the NAGAP Annual Conference.

3. Mobile Giving

Make an instant $10 donation to their “11 Campaign” – Text “CB11” to 85944 to

donate $10 to College Bound.


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General Information

Special Events

Wednesday, April 6

Welcome Reception in the Exhibit Hall

6:00 pm – 8:00 pm Exhibit Hall C

Sponsored in part by Hobsons, a NAGAP Alliance Circle Partner

Don’t miss an evening of engaging conversations, new introductions and reconnections

with old friends in our Exhibit Hall! Enjoy some refreshments with fellow NAGAP

attendees and exhibitors while viewing the latest innovations in our field. Several key

exhibitors will be on hand to chat and answer any questions you have about their

latest products. Welcome to your first night in our nation’s capital!

Thursday, April 7

Off-Site Event

6:30 pm – 9:30 pm Union Station East Hall

Sponsored in part by GradSchools.com

Sponsorship of Entertainment by Oracle

Since its heralded opening in 1908, Union Station has been witness to much of this

nation’s 20th century history. This grand Beaux Arts building has served as the arrival

site for visiting dignitaries and has witnessed the tearful departure and joyous return

of our armed forces during the major international conflicts of this century. And, for

many, Union Station is a first memory of a visit to Washington, D.C. Today, Union

Station is still a busy train station and home to many unique shops and restaurants.

Join us for an evening of fun, socializing, dancing and networking in the historic

Union Station East Hall. Enjoy a buffet of delicious hors d’oeuvres while connecting

with old friends and making new ones.

Two drink tickets will be provided, and sodas and water will be complimentary.

Attendees will take the Metro subway service and arrive right at Union Station (tickets

are pre-purchased and are being distributed during conference registration)!

Friday, April 8

Business Meeting & Awards Luncheon

11:45 am – 1:00 pm Marriott Ballroom 1-2

Sponsored in part by IDP Education

Join fellow colleagues for an opportunity to recognize and honor the

achievements of some of NAGAP’s outstanding members. The 2011

winners of the Enrollment Management Research Grant for Graduate Students will

be announced. Additionally, recognition will be bestowed to NAGAP ’s 2011 Distinguished

Service Award Winner, as well as Future Leader, Promotional Excellence,

Visionary and Building Bridges Award winners.


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NAGAP 2011 Annual Conference

Information and Activities

NAGAP First-Timers’ Session

Wednesday, April 6, 5:00 pm – 6:00 pm

Virginia Suites A-C

If you have never been to a NAGAP Annual Conference, then be sure to attend

the First-Timers’ Session. Informative and highly interactive, this session will help

acquaint you with our organization and give you some great tips on how to make

the most of your conference experience. You will also learn more about NAGAP’s

structure and meet the leadership of the organization.

Enhanced Education Sessions

In an effort to meet individual learning styles and provide enhanced networking

opportunities, NAGAP is again offering various format options for educational session

offerings for the 2011 Annual Conference.

Participate in a Special Interest Forum: The Special Interest Forum, led by a facilitator,

is a roundtable discussion about a specific topic of interest. This format maximizes

the opportunity for open dialogue among conference attendees, as participants

share their experiences and thoughts in a small group setting.

Engage with Panelists: Panels will consist of 3-4 participants presenting topics of

expertise and related experience. You’ll hear from a variety of professionals from

around the country facing similar situations.

Discover and learn from Traditional Presentations: As in the past, these are educational

sessions in which the presenter(s) shares information with a theater-style audience.

Presenters may include media (e.g., PowerPoint, video), and sessions generally

consist of a presentation followed by time for questions and answers.

Learn what various companies are doing and can offer the field of admissions in a

Vendor Presentation. This year, you will again have the opportunity to learn in-depth

details about a specific product or service that you may be considering using in your

daily work. Similar in structure to a traditional presentation, vendors will share with

you how a product or service works and how it may address your specific needs.

NAGAP Resource Center

We will once again offer an area for attendees to meet and network. The time

between sessions will be approximately 15 minutes to facilitate communication. If

your school has promotional materials you wish to share as samples for other attendees

to take back, please provide copies in the Resource Center, which will be located

outside the exhibit hall. Take this time to review the best promotional materials that

the respective schools have brought for you to take home. This will also be the place

to post job announcements, leave messages for colleagues and to sign up for disciplines

to help facilitate the Networking/Disciplines Luncheon on Thursday, April 7.


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Exhibit Hall

Don’t miss the opportunity to see the latest in products and services! Exhibits are

open Thursday and Friday starting at 7:30 am in Exhibit Hall C.

Concierge Desk

A concierge service is available on-site, and is located in the registration lobby of

the Washington Marriott Wardman Park Hotel. Hotel staff can assist you with dinner

reservations and other plans for your free time.

Closing Brunch

The Closing Brunch features Assistant Deputy Secretary of Education, in the Office

of Safe and Drug-Free Schools, Kevin Jennings. Enjoy one last meal with fellow colleagues

as we wrap up the NAGAP 2011 Annual Conference. The Annual Conference

slide show is the highlight of the closing brunch, but the real reason to attend is

the exciting door prizes. You must be present to win a free conference or PDI registration,

a free hotel room at the 2012 Annual Conference host hotel or a free airline

ticket (not to exceed $500) to next year’s conference. The countdown to NAGAP’s

25 th Annual Conference starts today!


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NAGAP 2011 Annual Conference

KEYNOTE SPEAKER

John Merrow,

Education Correspondent, PBS NewsHour;

President, Learning Matters

Like, What’s Microfiche?

John Merrow began his career as an education reporter

with National Public Radio in 1974 with the weekly

series, “Options in Education,” for which he received the George Polk Award in

1982. He is currently the Education Correspondent for PBS NewsHour and President

of Learning Matters, an independent production company based in New York City.

Since 1984 he has worked in public television as a NewsHour Correspondent and

as host of his own series of documentaries, The Merrow Report. His work has been

recognized with Peabody Awards in 2000 and 2006, Emmy nominations in 1984,

2005 and 2007, four CINE Golden Eagles, and other reporting awards. A frequent

contributor to USAToday, the New York Times, the Washington Post, the Los Angeles

Times and Education Week, he is the author of Choosing Excellence (2001) and coeditor

of Declining by Degrees (2005). His newest books, Below C Level (2010) and

The Influence of Teachers (2011) are now available on Amazon.

Merrow earned a B.A. from Dartmouth College, an M.A. in American Studies

from Indiana University, and a doctorate in Education and Social Policy from the

Harvard Graduate School of Education. He received the James L. Fisher Award

for Distinguished Service to Education from the Council for the Advancement and

Support of Education in 2000, the HGSE Alumni Council Award for Outstanding

Contributions to Education in 2006, and honorary doctorates from Richard Stockton

College (NJ) and Paul Smith’s College (NY). He serves on the Board of Trustees

of Teachers College, Columbia University. He blogs regularly at Taking Note:

www.takingnote.learningmatters.tv. To learn more about his work at Learning Matters,

visit www.learningmatters.tv.


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NAGAP 2011 Annual Conference 13

FRIDAY Plenary session

Ambassador J. Adam Ereli, Principal Deputy Assistant Secretary of State for

Educational and Cultural Affairs

Caryn Danz, Branch Chief, EducationUSA, Bureau of Educational and Cultural

Affairs, U.S. Department of State

Rosemarie Arens, Regional Educational Advising Coordinator, South America:

Andean Region, EducationUSA

Nancy Keteku, Regional Educational Advising Coordinator, Africa-West and

Central, EducationUSA

Internationalizing Graduate Education through EducationUSA

Principal Deputy Assistant Secretary of State for Educational and Cultural

Affairs, Ambassador J. Adam Ereli, will address the public diplomacy value

of international student mobility and higher education exchange from the perspective

of the U.S. Government. Maintaining the United States’ position as the leading

higher education destination for students and scholars from around the world is a

vital national priority for the following reasons:

• It is good business: The economic benefits to the U.S. economy from tuition,

housing and other expenses total nearly $20 billion each year, and make

higher education a top U.S. services export.

• It enhances the competitiveness of the U.S. education system. Helping Americans

gain international capacity is a critical skill for success in the 21st century

global economy.

• It familiarizes future global leaders with the American people and U.S. society,

creating life-long ties and promoting long-term U.S. national security

objectives.

Following Mr. Ambassador Ereli's remarks, a panel from EducationUSA, a network

supported by the U.S. Department of State, will discuss the value of internationalization

and explore the many services EducationUSA offers to help graduate enrollment

management officers recruit and retain quality international students. The U.S.

Department of State sponsors the network of 400 EducationUSA Advising Centers

around the world to assist U.S. higher education institutions with strategies to recruit

top international students.


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NAGAP 2011 Annual Conference

CLOSING BRUNCH SPEAKER

Kevin Jennings,

Assistant Deputy Secretary, Office of Safe and

Drug-Free Schools

Recruit, Retain, Rethink, Reshape: Thoughts on

How to Redo Admissions for a More Diverse

America

Kevin Jennings was appointed by Secretary of Education Arne Duncan in July

2009 as assistant deputy secretary to head the Office of Safe and Drug-

Free Schools. Jennings is the first career educator to hold this position and brings to

this role 25 years of experience as a teacher, a writer and a leader in the fields of

K-12 education and civil rights.

A native of Winston-Salem, N.C., he became the first member of his family to graduate

from college when he received his bachelor’s degree from Harvard University.

He taught high school history for 10 years during which he served as faculty advisor

for the nation’s first Gay-Straight Alliance student club and also founded the Gay,

Lesbian, Straight Education Network (GLSEN) in 1990, launching his life’s dedication

to seeking to ensure that schools are safe places where every young person can

focus on learning. In 1995 he left teaching to become GLSEN’s founding Executive

Director, a position he held for 14 years before stepping down in late 2008.

Jennings was named in 1997 to Newsweek magazine’s Century Club as one of 100

people to watch in the new century. He received his master’s degree in interdisciplinary

studies in education in 1994 from Columbia University and earned an M.B.A.

from New York University’s Stern School of Business in 1999. He has authored six

books, the latest of which, Mama’s Boy, Preacher’s Son, was named a Book of Honor

by the American Library Association in 2006. He was also a writer and producer of

the documentary Out of the Past, winner of the 1998 Sundance Film Festival Award

for Best Documentary. Among his many honors Mr. Jennings has received the Distinguished

Service Award of the National Association of Secondary School Principals,

the Human & Civil Rights Award of the National Education Association, and the

Diversity Leadership Award of the National Association of Independent Schools.


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NAGAP 2011 Annual Conference 15

Thank You to the 2011 Sponsors!

Your Contributions are Greatly Appreciated and

Help Make the Conference a Success!

Platinum Sponsors

Thursday Evening

Off-Site Event

Gold Sponsors

Wednesday Evening Welcome

Reception and Meeting Signage

NAGAP Alliance Circle Partner

Business Meeting & Awards Luncheon

Silver Sponsors

Conference Bags

Bronze Sponsors

Namebadge Lanyards

Thursday Afternoon

Refreshment Break

Friday Morning

Refreshment Break

Entertainment at

Thursday Evening

Off-Site Event

Twitter Board

Thursday Morning

Refreshment Break


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NAGAP 2011 Annual Conference

Guide to Educational Sessions

Career & Staff Development

Constructing a Monumental Team:

Training for Effective Recruitment Staff

Thursday

10:30 – 11:30 am

Washington 2

There Is an “I” in Team: Developing a

Staff Visioning Retreat

Thursday

2:30 – 3:30 pm

Marriott Ballroom Balcony B

Capitalizing on Your Network of

Graduate Admissions Colleagues:

Leveraging Professional Development

in Your Own Backyard!

Friday

10:30 – 11:30 am

Washington 1

Office Olympics: A Guide to

Recruiting & Retaining a Gold Medal

Admissions Team!

Friday

4:00 – 5:00 pm

Marriott Ballroom Balcony B

Honey, I Shrunk the Admissions Office

Saturday

9:30 – 10:30 am

Washington 3

Diversity & Global Issues

Beyond “Projectitis”: Assessing

Initiatives to Recruit & Retain

Underrepresented Graduate Students

Thursday

10:30 – 11:30 am

Washington 1

Understanding the Educational

Systems in China, India, Russia &

Turkey

Thursday

10:30 – 11:30 am

Washington 4

The Young & The Restless: The

Dreams, Drawbacks & Drama of a

‘Mixed’ Graduate Program

Thursday

1:15 – 2:15 pm

Marriott Ballroom Balcony A

Tough Sell: Increasing Diversity in the

Student Body of a Small Graduate

Institution in the Heartland

Thursday

2:30 – 3:30 pm

Washington 4

Beyond India’s Bachelor + Master:

Evaluating Diplomas, Postgraduate

Diplomas, Certificates & Other Non-

Standard Credentials for Graduate

Admission

Thursday

4:00 – 5:00 pm

Marriott Ballroom Balcony B

Inter-Ethnic/Interdisciplinary

Mentoring Institute for Graduate

Education: A Look at Graduate

Reciprocal Mentoring at The University

of Virginia

Thursday

4:00 – 5:00 pm

Washington 4

Raw Talent: Admitting Students from

Developing Countries

Friday

10:30 – 11:30 am

Washington 3


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Nothing Changes If Nothing Changes

Friday

1:15 – 2:15 pm

Washington 4

Social Media Marketing in China &

India

Friday

2:30 – 3:30 pm

Washington 3

Perspectives on the Preparation,

Placement & Advising of Middle

Eastern & North African Students

Attending U.S. Graduate Programs

Friday

4:00 – 5:00 pm

Washington 3

Going CSI: A Crash Course on

Examining & Evaluating Chinese

Credentials

Saturday

9:30 – 10:30 am

Washington 5

Graduate Student Services

Signed, Sealed & Delivered: Keeping

Documents Secure in a Deceptive

World

Thursday

10:30 – 11:30 am

Marriott Ballroom Balcony A

Self-Assessment in Graduate Student

Orientation Programs: Establishing a

Realistic Starting Point

Thursday

2:30 – 3:30 pm

Washington 3

Graduate Students In Transition:

Looking At Student Development

Theory For Graduate Students

Thursday

2:30 – 3:30 pm

Washington 5

Graduate Student Orientation:

Thinking Outside the Box

Friday

10:30 – 11:30 am

Marriott Ballroom Balcony A

Academic Advising Experiences

Among Social Science & Humanities

International Doctoral Students at a

Research I University

Friday

1:15 – 2:15 pm

Washington 2

Community of Scholars: A Model for

Utilizing Peer Strategies for Countering

the Attrition & Prolonged ABD Status

in Doctoral Students

Friday

2:30 – 3:30 pm

Washington 4

Graduate Admissions Professionals &

Administrators as Change Agents to

Improve Completion Rates: Graduate

Student Services

Friday

4:00 – 5:00 pm

Washington 4

Marketing & Recruitment

So You Think You’re a Centralized

Admissions Office?

Thursday

10:30 – 11:30 am

Washington 5

Personalized Marketing Across

Multiple Channels: Recruiting Students

in the 21st Century

Thursday

1:15 – 2:15 pm

Washington 1


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NAGAP

18

NAGAP 2011 Annual Conference

Lean, Mean & Green: Memorial

University’s Cost-effective &

Environmentally Responsible Approach

to Graduate Student Recruitment

Thursday

1:15 – 2:15 pm

Washington 5

Marketing to Millennials by Millennials

Thursday

2:30 – 3:30 pm

Washington 1

Webinars: The Virtual Visit

Thursday

2:30 – 3:30 pm

Washington 2

Ensuring Your Post-Baccalaureate

Programs Meet Market Demand

Thursday

4:00 – 5:00 pm

Washington 1

Sizing Up a Monumental Task: Building

Your Recruitment Funnel & Measuring

the Flow

Thursday

4:00 – 5:00 pm

Washington 3

Partnership & Articulation: Creative

Collaborations to Increase Enrollment

& Achieve Strategic Goals

Thursday

4:00 – 5:00 pm

Washington 5

Using Digital Media to Recruit

Graduate Students: A Case Study at

Roosevelt University in Chicago

Friday

10:30 – 11:30 am

Washington 6

Overthrowing Dead Culture: Writing

the Book on How to Revolutionize

Student Recruiting

Friday

10:30 – 11:30 am

Marriott Ballroom Balcony A

Internationalizing Your Program

Through Institutional Partnerships

Friday

1:15 – 2:15 pm

Marriott Ballroom Balcony A

Use of Facebook by Colleges &

Universities: Are We Welcome in the

Virtual World of Social Media?

Friday

1:15 – 2:15 pm

Washington 6

It’s All about the Yield, Stupid

Friday

1:15 – 2:15 pm

Washington 3

Leveraging CRM Technology in Higher

Education to Maximize Recruitment

Efforts, Increase Efficiency & Track

Effectiveness

Friday

1:15 – 2:15 pm

Washington 5

“Elluminating” Technology: Virtual

Outreach Strategies for Recruiting on

a Budget

Friday

2:30 – 3:30 pm

Washington 6

Adult StudentsTalk: Research for

Data-Driven Decisions

Friday

2:30 – 3:30 pm

Washington 2

Recruiting Students for the Health

Professions: Health Fairs

Friday

2:30 – 3:30 pm

Washington 5

Strategies from the Field: Evaluating

Paperless Recruitment

Friday

4:00 pm – 5:00 pm

Marriott Ballroom Balcony A


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NAGAP

NAGAP 2011 Annual Conference 19

More Than Just Fans: Five Steps to

Creating Vibrant Social Communities

That Cater to Graduate Students

Friday

4:00 – 5:00 pm

Washington 1

Get Focused, Get Results: How an

Integrated Marketing Plan Drives

Enrollment

Friday

4:00 – 5:00 pm

Washington 5

One Great Idea!

Saturday

9:30 – 10:30 am

Washington 1

Rock the Garden: Becoming a Thought

Leader & Building Your Brand Through

Social Media

Saturday

9:30 – 10:30 am

Washington 2

National Issues & Strategies

Making Monumental Strides: From

Graduate Admissions to Graduate

Enrollment Management

Thursday

1:15 – 2:15 pm

Marriott Ballroom Balcony B

Everything You Need to Know About

the GRE Revised General Test,

Launching in August 2011

Thursday

1:15 – 2:15 pm

Washington 3

Process Improvement

Google Apps: Using Free Tools to

Run Your Graduate Admissions Office

More Effectively

Thursday

10:30 – 11:30 am

Washington 6

Processing International Graduate

Applicants in the 21st Century:

Combining Technology & the Human

Touch in a Single Process

Thursday

10:30 – 11:30 am

Washington 3

The Art of the Interview: What Makes

an Interview Effective & Useful?

Thursday

1:15 – 2:15 pm

Washington 2

Starting New Graduate Programs

From the Ground Up: Capital Idea or

Monumental Disaster?

Thursday

1:15 – 2:15 pm

Washington 4

Over Our Dead Bodies: Implementing

a Paperless Graduate Admissions

Process

Thursday

2:30 – 3:30 pm

Washington 6

Face-to-Face Networking Across

Campuses in a Multi-Campus System:

Why, How & Does It Work?

Thursday

4:00 – 5:00 pm

Marriott Ballroom Balcony A

Implementing a New Graduate

Program: Admissions & Recruitment

Strategies & Lessons Learned

Thursday

4:00 – 5:00 pm

Washington 2

Herding Cats, or How to Implement

a Centralized Admission System at a

Large Public University

Friday

10:30 – 11:30 am

Washington 2


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NAGAP 2011 Annual Conference

Going Paperless: Document Imaging &

Graduate Admissions

Friday

10:30 – 11:30 am

Washington 4

Graduate Student Focus Groups: Our

Own House of Representatives

Friday

1:15 – 2:15 pm

Washington 1

Transcript Processing: Is Yours

Electronic?

Friday

2:30 – 3:30 pm

Marriott Ballroom Balcony A

Pseudo-Centralized Enrollment

Management: Graduate Admissions

Oversight in a Highly-Decentralized

Environment

Friday

2:30 – 3:30 pm

Washington 1

Creating a Monumental Future:

A One-Stop Portal for All Your

Audiences, Internal & External

Friday

4:00 – 5:00 pm

Washington 2

Saving Graduate Admissions: Using

Technology to Successfully Manage –

& Justify – Your Graduate Admission

Process

Saturday

9:30 – 10:30 am

Washington 4

Vendor Presentations

Admit Application Evaluation System:

Managing the Entire Review Process

Online

CollegeNET, Inc.

Thursday

10:30 – 11:30 am

Marriott Ballroom Balcony B

Best Practices in Interactive Marketing

& New Technologies

Plattform Higher Education

Thursday

1:15 – 2:15 pm

Washington 6

What Can TOEFL Do For Me?

Educational Testing Service

Thursday

2:30 – 3:30 pm

Marriott Ballroom Balcony A

Putting People First: IELTS Quality,

Fairness & Service

International English Language Testing

System (IELTS)

Friday

10:30 – 11:30 am

Marriott Ballroom Balcony B

Advising Applicants for Success – the

GRE Revised General Test, Launching

in August 2011

Education Testing Service

Friday

1:15 – 2:15 pm

Marriott Ballroom Balcony B

Recruiting with ELS to Globalize Your

Campus

ELS Education Services

Friday

2:30 – 3:30 pm

Marriott Ballroom Balcony B


8:00 am – 8:30 am

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NAGAP 2011 Annual Conference 21

Wednesday, April 6, 2011

Pre-Conference Institute Registration

9:00 am – 3:00 pm

Day-At-A-Glance

Pre-Conference Institute

Creating Graduate Education Opportunities for Veterans

& Military Students

Breakfast will be served for attendees

3:00 pm – 7:00 pm

Maryland Foyer

Maryland Suite A-C

Virginia Suites A-B

General Registration Open Convention Registration 1

2:00 pm – 3:00 pm

Education Committee Meeting (closed)

2:00 pm – 3:30 pm

Membership Committee Meeting (closed)

4:00 pm – 5:00 pm

International Relations Committee (IRC) Networking

Session

Join the IRC in an open panel/networking session to

discuss international education/exchange/GEM; opportunities

for collaborative research and presentations; and

upcoming international conferences.

EPA (Eastern Pennsylvania) NAGAP Chapter

Meeting

MAGAP (Midwestern Association) Chapter Meeting

MDGAP (Maryland) Chapter Meeting

5:00 pm – 6:00 pm

First-Timers’ Session

6:00 pm – 8:00 pm

Welcome Reception in the

Exhibit Hall

Networking with the Exhibitors

Sponsored in part by Hobsons

Alliance Circle

Partner

Nathan Hale

Thomas Paine

Jackson

Ethan Allen

Thomas Paine

Nathan Hale

Virginia Suites A-C

Exhibit Hall C


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NAGAP

22

NAGAP 2011 Annual Conference

General Notes


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NAGAP

NAGAP 2011 Annual Conference 23

General Notes


7:30 am – 4:00 pm

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NAGAP

NAGAP 2011 Annual Conference 25

Thursday, April 7, 2011

Day-At-A-Glance

Registration Open Convention Registration 1

7:30 am – 4:00 pm

Exhibit Hall Open

7:30 am – 8:45 am

Continental Breakfast in the Exhibit Hall

John Merrow’s books will be available for purchase during

this time.

8:00 am – 8:45 am

Moderator/Recorder Briefing

9:00 am – 10:00 am

Opening Session with John Merrow

Education Correspondent, PBS NewsHour, President,

Learning Matters

10:00 am – 10:30 am

Refreshment Break in the Exhibit Hall

& John Merrow Book Signing

Sponsored in part by QS

Exhibit Hall C

Exhibit Hall C

Marriott Ballroom

Balcony A

Marriott Ballroom 1-2

Exhibit Hall C

BREAKOUT SESSIONS

10:30 am – 11:30 am

1A So You Think You’re a Centralized

Admissions Office?

Special Interest

Forum

1B Google Apps: Using Free Tools to Run Traditional

Your Graduate Admissions Office More Presentation

Effectively

1C

1D

Beyond “Projectitis”: Assessing Initiatives

to Recruit & Retain Underrepresented

Graduate Students

Constructing a Monumental Team:

Training for Effective Recruitment Staff

Traditional

Presentation

Traditional

Presentation

Washington 5

Washington 6

Washington 1

Washington 2


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26

NAGAP 2011 Annual Conference

1E

1F

1G

1H

Processing International Graduate

Applicants in the 21st Century: Combining

Technology & the Human Touch in a

Single Process

Understanding the Educational Systems

in China, India, Russia & Turkey

Signed, Sealed & Delivered: Keeping

Documents Secure in a Deceptive World

Admit Application Evaluation

System: Managing

the Entire Review Process

Online

11:45 am – 1:00 pm

Networking/Disciplines Luncheon

Traditional

Presentation

Panel

Discussion

Traditional

Presentation

Vendor

Presentation –

CollegeNET,

Inc.

BREAKOUT SESSIONS

1:15 pm – 2:15 pm

2A The Young & The Restless: The Dreams,

Drawbacks & Drama of a ‘Mixed’

Graduate Program

Special Interest

Forum

2B

2C

2D

2E

2F

2G

Making Monumental Strides: From

Graduate Admissions to Graduate

Enrollment Management

Personalized Marketing Across Multiple

Channels: Recruiting Students in the

21st Century

The Art of the Interview: What Makes an

Interview Effective & Useful?

Everything You Need to Know About the

GRE Revised General Test, Launching in

August 2011

Starting New Graduate Programs From

the Ground Up: Capital Idea or Monumental

Disaster?

Lean, Mean & Green: Memorial University’s

Cost-effective & Environmentally

Responsible Approach to Graduate

Student Recruitment

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Washington 3

Washington 4

Marriott

Ballroom

Balcony A

Marriott

Ballroom

Balcony B

Marriott

Ballroom 1-2

Marriott

Ballroom

Balcony A

Marriott

Ballroom

Balcony B

Washington 1

Washington 2

Washington 3

Washington 4

Washington 5


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NAGAP 2011 Annual Conference 27

2H

Best Practices in Interactive

Marketing & New

Technologies

Advertising

Vendor

Presentation

– Plattform

Higher

Education

BREAKOUT SESSIONS

2:30 pm – 3:30 pm

3A Over Our Dead Bodies: Implementing a

Paperless Graduate Admissions Process

Special Interest

Forum

3B There Is an “I” in Team: Developing a Traditional

Staff Visioning Retreat

Presentation

3C Marketing to Millennials by Millennials Traditional

Presentation

3D Webinars: The Virtual Visit Traditional

Presentation

3E

3F

3G

3H

Self-Assessment in Graduate Student

Orientation Programs: Establishing a

Realistic Starting Point

Tough Sell: Increasing Diversity in the

Student Body of a Small Graduate Institution

in the Heartland

Graduate Students In Transition: Looking

At Student Development Theory For

Graduate Students

What Can TOEFL Do For

Me?

3:30 pm – 4:00 pm

Refreshment Break in the Exhibit Hall

Sponsored in part by IELTS

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Vendor

Presentation

– Educational

Testing Service

Washington 6

Washington 6

Marriott

Ballroom

Balcony B

Washington 1

Washington 2

Washington 3

Washington 4

Washington 5

Marriott

Ballroom

Balcony A

Exhibit Hall C

BREAKOUT SESSIONS

4:00 pm – 5:00 pm

4A Face-to-Face Networking Across Campuses

in a Multi-Campus System: Why,

How & Does It Work?

Special Interest

Forum

Marriott

Ballroom

Balcony A


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28

NAGAP 2011 Annual Conference

4B Beyond India’s Bachelor + Master: Evaluating

Diplomas, Postgraduate Diplomas,

Certificates & Other Non-Standard

Credentials for Graduate Admission

4C Ensuring Your Post-Baccalaureate

Programs Meet Market Demand

4D Implementing a New Graduate

Program: Admissions & Recruitment

Strategies & Lessons Learned

4E Sizing Up a Monumental Task: Building

Your Recruitment Funnel & Measuring

the Flow

4F Inter-Ethnic/Interdisciplinary Mentoring

Institute for Graduate Education: A Look

at Graduate Reciprocal Mentoring at

The University of Virginia

4G Partnership & Articulation: Creative

Collaborations to Increase Enrollment &

Achieve Strategic Goals

6:30 pm – 9:30 pm

Off-Site Event

Sponsored in part by

GradSchools.com

Sponsorship of Entertainment

by Oracle

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Marriott

Ballroom

Balcony B

Washington 1

Washington 2

Washington 3

Washington 4

Washington 5

Union Station


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NAGAP

NAGAP 2011 Annual Conference 29

Thursday, April 7, 2011

BREAKOUT SESSIONS

10:30 am – 11:30 am Washington 5 1A

So You Think You‘re a Centralized Admissions Office?

Special Interest Forum All Levels Marketing & Recruitment

Alexis Haakonsen, Dean of Graduate Admissions, Sacred Heart University; Kathy Dilks, Associate

Dean of Graduate Admissions, Sacred Heart University

Many of us from smaller schools work in centralized admissions offices, facilitating student recruitment,

enrollment and even retention for a number of graduate programs. It takes a lot of communication

and multi-tasking to get the job done, and often we wonder if we‘re spread too thin. Gather

with your fellow NAGAP‘ers to discuss the special challenges of being a centralized admissions

office, such as:

• Do your Graduate Programs know who you are?

• Marketing multiple programs to multiple audiences with multiple messages.

• Reeling in rogue program directors.

• Event planning: the dreaded open house.

• Budgeting by program: playing favorites vs. squeaky wheels.

10:30 am – 11:30 am Washington 6 1B

Google Apps: Using Free Tools to Run Your Graduate Admissions Office More

Effectively

Traditional Presentation All Levels Process Improvement

Adina Lav, Director, SEAS Graduate Marketing, Admissions, and Records, George

Washington University; Lorena Shank, Associate Director, SEAS Graduate Marketing,

Admissions, and Records, George Washington University

Are you looking for better ways to run your office? Are you on a tight budget or would you like to

spend less on software to keep your department running smoothly? Google applications offer a

variety of tools that you can begin using tomorrow. And most of them are absolutely free. We will

show you how we have implemented and use these free applications in our office, and we will give

you easy steps to follow so that you can begin using them too.

Learning Objectives:

• Become aware of Google applications and the free training resources available through

Google.

• Discuss how the presenters implemented and use the applications in their office.

• Take away easy-to-implement steps to begin using Google applications in your office.

10:30 am – 11:30 am Washington 1 1C

Beyond “Projectitis”: Assessing Initiatives to Recruit & Retain Underrepresented

Graduate Students

Traditional Presentation All Levels Diversity & Global Issues

Melissa Barry, Assistant Dean, Graduate School, University of Georgia; Shauna Hemingway,

Director of the Outreach and Diversity Office, University of Georgia

Attention to recruiting and retaining graduate students continues to draw attention to graduate

schools, administrators and faculty. The Outreach and Diversity Office (ODO) at the University

of Georgia has committed to recruiting and retaining students through programs and services

intended to provide information about admissions, financial assistance and resources for admitted


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30

NAGAP 2011 Annual Conference

students to help acclimate them to graduate studies. This presentation will highlight how the ODO

began to navigate the path from “projectitis” to implementing initiatives that are empirically-based,

both in the research literature as well as substantiated through institutional data. Presenters will

discuss the five initiatives related to a four-condition model for degree completion that have been

implemented by ODO since 2002. The outcomes concerning the success of each initiative at

recruiting underrepresented graduate students will also be discussed. Specifically, presenters will

delineate the application, enrollment and completion statistics for students who participated in

ODO initiatives. The Graduate School’s decisions regarding whether to either improve or eliminate

each initiative will be addressed.

Learning Objectives:

• Identify best practices that directly improve recruiting underrepresented students.

• Discover how to design recruitment and retention initiatives for your university.

• Discuss the research processes by which these findings were derived.

• Develop the skill set to determine the effectiveness of programs at your university.

10:30 am – 11:30 am Washington 2 1D

Constructing a Monumental Team: Training for Effective Recruitment Staff

Traditional Presentation Intermediate (2-5 yrs) Career & Staff Development

Andrea O‘Brien, Associate Director of Admissions - Recruitment, A.T. Still University; David

Koenecke, Director of Admissions, A.T. Still University

Have you recycled the same training activities since the year of Jefferson? Could President Washington

be the original author of your training manual? Do you look at your staff members’ faces

and see disinterest and boredom? Come to this session to learn how you can use fresh, intentional

methods to spice up your professional staff training, incorporating theoretical with application

in new and creative ways. This session will demonstrate how you can develop an active training

approach to the curriculum that will engage your staff and make the training a positive, memorable

experience. ATSU has developed a very effective training program for new admissions counselors/

recruitment staff members that covers everything from basic knowledge of the University, to very

in-depth, professional skills needed while on the road. Topics covered in this intensive training program

review all basic responsibilities, but also more intuitive skill-building, such as trouble-shooting

issues while you are traveling, working with difficult student issues, ethics and professionalism, travel

etiquette, etc. The program is designed to be extremely active, repetitive for learning (overview,

detailed training, application) and very hands-on.

Learning Objectives:

• Review how ATSU screens and hires for effective staff members.

• Discuss basics essential for developing a holistic staff training program.

• Identify effective training activities for new professional admissions recruitment staff that are

creative and entertaining, yet educational.

• Discover ways, as a supervisor, you can better prepare staff for continuing professional

development.

10:30 am – 11:30 am Washington 3 1E

Processing International Graduate Applicants in the 21st Century: Combining

Technology & the Human Touch in a Single Process

Traditional Presentation Intermediate (2-5 yrs) Process Improvement

John Augusto, Assistant Dean, University of Kansas

Processing international graduate applications can be a cumbersome, complicated and confusing

process. Using software developed in partnership with CollegeNet, the University of Kansas

developed an online, secure and transparent process for the processing of international applicants

through the admission process and from admitted student to the creation and development of the

required visa documentation. This involved building a partnership between the graduate application


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NAGAP 2011 Annual Conference 31

processing unit, the departments, schools and the international student service office. It includes a

communication component that allows the admitted applicant to stay connected to the university

while the institution develops and delivers the necessary visa documentation. The goal of the session

will be to provide a case study on building a new product with your application vendor and

how to create a campus collaboration that builds transparency in the graduate admission process.

Participants will be given specific insight into how this product was developed and what steps were

taken to ensure full use by the many graduate programs within a decentralized research university.

Learning Objectives:

• Describe the complex nature of processing international applications from start to finish.

This includes the initial application, evaluations of academic credentials, admission decision

processing and delivery of immigration documents.

• Discuss the importance of building a transparent graduate admission process at a large

research university.

• Describe the process of developing and implementing a new product with your application

vendor.

10:30 am – 11:30 am Washington 4 1F

Understanding the Educational Systems in China, India & Russia

Panel Discussion All Levels Diversity & Global Issues

Bradley Gorski, Country Coordinator, Russia, EducationUSA; MinJian (Jenny) Yu and Yanchun

(Christine) Liu, Chinese Advisors; Renuka Raja Rao, Indian Advisor

EducationUSA advisers will provide current, accurate information about the educational systems

in their countries. This session will also include a presentation of the educational credentials graduate

admission staff can expect to see from these students. Tips about how to best work with

EducationUSA and work in these countries will also be included.

10:30 am – 11:30 am Marriott Ballroom Balcony A 1G

Signed, Sealed & Delivered: Keeping Documents Secure in a Deceptive World

Traditional Presentation All Levels Graduate Student Services

James Wager, Vice President and CIO, SCRIP-SAFE International; Margarita Sianou, Deputy

Executive Director, World Education Services

“Signed, sealed and delivered.” An expression we have heard many times and one that we often

equate with the good-old-days when important documents were manually prepared and delivered

through the post office. The expression portrays finality and trust: signed – the author has been

identified and the document is genuine; sealed – the document has not been altered and its contents

can be trusted; delivered – from somewhere or someone to you. While the expression may

be old, the message is actually very timely and contemporary. In fact, in this digital age of instant

and affordable communication and the global economy, the movement and authenticity of documents

has never been more challenging. Technology has had a profound impact on how important

academic documents are “signed, sealed and delivered,” but this same technology has introduced

issues of confusion, security, trust and authenticity. Are the risks greater or lesser with the arrival of

new and faster methods of doing business? As professionals working in the higher education sector,

are we able to take advantage of technology to become more efficient and effective, or in doing so

do we risk the quality of our academic decisions, and tarnish the reputation of our schools?

Learning Objectives:

• Discuss the genuine need for document security in the 21st century and the applicability of

various protocols to ensure that our “signed, sealed, and delivered” document is the real

deal.

• Define acronyms like EDI, XML and PDF and terms like secure signature, digital signature,

electronic signature, hash value, encryption and trusted network.

• Learning about the pervasiveness of fraudulent document providers.


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32

NAGAP 2011 Annual Conference

• Identify credentials that unqualified applicants may use to gain entrance into a college or

university.

• Discuss the differences between securing paper documents and electronic documents.

• Discuss the procedures, policies and resources that World Education Services uses to virtually

eliminate credential fraud, allowing us complete confidence that the documents we

evaluate are authentic.

10:30 am – 11:30 am Marriott Ballroom Balcony B 1H

Admit Application Evaluation System: Managing the Entire Review Process Online

Vendor Presentation

All Levels

Pat Bluett, Sales Manager, Internet Services, CollegeNet

CollegeNET‘s presentation of the Admit Application Evaluation System will include a live demonstration

that will guide attendees through each step of the online review, evaluation and decision

process. Attendees will see first-hand how they can access the web-based system, select a specific

application or group of applications, review the application as well as accompanying materials

and other reviewers‘ comments, and record their comments and scores. The presenter will also

demonstrate how the Admit system integrates with CollegeNET‘s online Admissions and Contact

Management systems to enable direct communication with applicants. The presenter will explain

the system‘s security features as well as user controls and setting objectives.

Learning Objectives:

• Access the web-based system.

• Specify and search for individual applications or groups.

• Read and evaluate applications and accompanying admissions materials.

• Use security settings and other options.

• Send admissions decisions to applicants, all online.

11:45 am – 1:00 pm Marriott Ballroom 1-2

Networking/Disciplines Luncheon

1:15 pm – 2:15 pm Marriott Ballroom Balcony A 2A

The Young & The Restless: The Dreams, Drawbacks & Drama of a ‘Mixed‘ Graduate

Program

Special Interest Forum All Levels Diversity & Global Issues

Brad Tharpe, Associate Director, Master of Arts in Bioethics Program, Wake Forest University

What are the benefits and challenges of mixing traditionally and non-traditionally aged graduate

students into one program? What if it is more than just having a few differently-aged students in

an otherwise homogeneous group, but is an intentional process of forming an intergenerational

cohort? What happens when a 23-year-old with a new undergraduate diploma routinely sits in

class with a 55-year-old professional who has a previous graduate degree and a good deal of life

experience? Does this enliven the student experience, create obstacles to learning and community

formation, or both? Is it helpful, in some programs, to have persons from a variety of stages of life

studying together? This special interest forum will examine the advantages and disadvantages of an

intergenerational cohort for student learning and development. We will discuss a range of issues

related to students of diverse ages and backgrounds, considering the value of this particular type of

diversity. The challenges of and strategies for forming and sustaining an intergenerational graduate

program, including recruitment, admission, financial aid, student services, academic advising, etc.,

will be considered.


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NAGAP

NAGAP 2011 Annual Conference 33

1:15 pm – 2:15 pm Marriott Ballroom Balcony B 2B

Making Monumental Strides: From Graduate Admissions to Graduate Enrollment

Management

Traditional Presentation All Levels National Issues & Strategies

Daniel Bennett, Assistant Dean, UCLA; Kristin Williams, Assistant VP Graduate Enrollment

Management, The George Washington University

This presentation focuses on the evolution and increasing professionalization of Graduate Enrollment

Management (GEM). Presenters will define GEM, show how it is emerging from graduate

admissions in parallel to SEM in undergraduate admissions (and how it is different from SEM),

indicate what GEM encompasses in terms of recruitment/social networking, financing/student support,

strategic enrollment planning, lessening attrition and improving time-to-degree and student

services. The presentation will include the results of information collected from attendees at the

2011 NAGAP Winter Institute for Advanced Graduate Admissions Professionals.

Learning Objectives:

• Gain a better understanding of the holistic nature and various permutations of GEM.

• Provide a perspective that will enable attendees to analyze their own institution‘s GEM.

• Generate ideas for more effective GEM strategic planning.

Better by

TM

Design

Now, the most trusted assessment

of graduate-level skills is even better.

• More closely aligned with the skills needed

to succeed in graduate school

• More simplicity in distinguishing performance

differences between candidates

• More test-taker friendly for an enhanced

test experience

It’s Time to Get Ready!

Find the resources to help you at

www.ets.org/gre/informationcenter

Copyright © 2011 by Educational Testing Service. All rights reserved. ETS, the ETS logo,

LISTENING. LEARNING. LEADING. and GRE are registered trademarks of Educational

Testing Service (ETS). BETTER BY DESIGN is a trademark of ETS. ETS10089


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34

NAGAP 2011 Annual Conference

1:15 pm – 2:15 pm Washington 1 2C

Personalized Marketing Across Multiple Channels: Recruiting Students in the

21st Century

Traditional Presentation All Levels Marketing & Recruitment

Tony Fraga, Director of Client Services, Direct Development, Inc.; Charles Fraga, President,

Direct Development, Inc.

How do we recruit prospective graduate students in a highly personalized and highly relevant manner

across multiple channels? With so many media methods available today – including direct mail,

email, SMS text and mobile devices, social networks, events, PURLs, traditional print and website

advertising, and now QR Codes – it is critical to maintain high levels of integration and personalization

across all channels! Attendees will walk away with an understanding of the latest trends in

direct response marketing, as well as specific steps on how to implement these strategies to recruit

prospective graduate students in a program-specific manner.

Learning Objectives:

• Explain innovative, direct and digital marketing technologies available today, including

PURLs, QR Codes, Variable Digital Printing and more.

• Discuss best practices for integrating multiple channels while maintaining personalization

and relevance to your specific target market.

• Review examples and case studies of successful cross-media recruitment campaigns.

1:15 pm – 2:15 pm Washington 2 2D

The Art of the Interview: What Makes an Interview Effective & Useful?

Traditional Presentation All Levels Process Improvement

Leah Pelto, Assistant Director, Graduate Admissions Office, Pacific University; Lonnie

Anderson, Assistant Director of Admissions, Pacific University

The interview is a fundamental part of the admissions process; however, each school, and even

each program, has its unique way of interviewing. How are other schools and programs conducting

their interviews? What role, if any, should technology play? How much weight is placed on

the interview in the admissions process? This session will explore different formats, evaluations,

group activities, interview questions and more. Basic information will be provided by the Pacific

University admissions team, and audience participation will be expected to facilitate idea sharing.

Come prepared to share ideas on interviewing and hopefully learn ways to improve or change your

interview day!

Learning Objectives:

• Describe how other schools/programs interview students and what you can incorporate for

your school/program.

• Discuss the effectiveness of the group activity in an interview day.

1:15 pm – 2:15 pm Washington 3 2E

Everything You Need to Know About the GRE Revised General Test, Launching in

August 2011

Traditional Presentation All Levels National Issues & Strategies

Dawn Piacentino, Director of Communications and Services, Educational Testing Service

Make sure your institution and your applicants are prepared for the launch of the GRE ® revised

General Test coming in August 2011. GRE ® program staff will provide an overview of the exciting

changes, review the new score scale and score report, discuss important timing considerations and

present the array of resources to help you and your applicants get ready.


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Learning Objectives:

• Gain an understanding of the changes to GRE ® General Test content and design and how it

is now even more aligned with the skills students need to succeed at the graduate level.

• Gain an understanding of the new score scale and new score report and the important timing

considerations for testing and score reporting in 2011.

1:15 pm – 2:15 pm Washington 4 2F

Starting New Graduate Programs from the Ground Up: Capital Idea or Monumental

Disaster?

Traditional Presentation Advanced (greater than 5 yrs) Process Improvement

Carla Burns, Director of Admissions, Drew University, Caspersen School of Graduate Studies;

William Rogers, Associate Dean, Drew University, Caspersen School of Graduate Studies

In a time of budget cuts, many colleges and universities are looking for ways to increase revenue.

Adding new graduate programs to existing degree offerings can be seen by university leaders as

a pain-free way to bring in additional revenue. Hear about one small graduate school that has

started four new degree programs in the last four years, and has plans to continue to add more new

programs each year. Not every idea was a winner out of the gate, but with proper planning, new

graduate programs can avoid a monumental disaster to become capital money makers.

Learning Objectives:

• Gain knowledge of the ground-up procedure required to begin a new graduate degree

program.

• Develop details regarding budgeting, infrastructure and marketing to gain an in-depth view

of the necessary components for a successful new program launch.

1:15 pm – 2:15 pm Washington 5 2G

Lean, Mean & Green: Memorial University’s Cost-Effective & Environmentally

Responsible Approach to Graduate Student Recruitment

Traditional Presentation Intermediate (2-5 yrs) Marketing & Recruitment

Andrew Kim, Graduate Enrollment Manager, Memorial University of Newfoundland

In 2009, Memorial University‘s School of Graduate Studies developed a web-based graduate student

recruitment and marketing strategy that would 1) Engage in low-cost, high-impact recruitment

and marketing activities, 2) Reduce the volume of paper used in graduate admissions, and leverage

excellent customer service in student recruitment, and 3) Experiment with disruptive technologies

to communicate with prospects. New initiatives including a recruitment-focused microsite, strong

social media profile, live support and enhanced admissions have resulted in significant increases in

graduate applications (50%) and enrollment (13.8%). SGS was recognized nationally for its effort as

the first recipient of the inaugural Canadian Association for Graduate Studies and the Educational

Testing Service Award for Excellence in Graduate Admission in 2010.

Learning Objectives:

• Describe staffing needs and the role of strategic partnerships with university service units in

recruiting graduate students.

• Formulate a concise and fiscally responsible e-strategy for attracting and admitting domestic

and foreign graduate students.

• Appreciate the need for a balanced recruitment portfolio and continuous improvement

practices.


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1:15 pm – 2:15 pm Washington 6 2H

Best Practices in Interactive Marketing & New Technologies

Vendor Presentation

All Levels

Jeremy Schoen, Associate Director of Client Services, PlattForm Higher Education; Marcelo

Paravicini, Director of Marketing, Plattform Higher Education

This interactive presentation will cover best practices for developing an effective interactive marketing

strategy, the different types of interactive marketing media, as well as evaluating which are the

right fit. In addition, new trends and technologies will be discussed and explored. We will also share

success stories and discuss challenges unique to interactive marketing. The end of the presentation

will allow for Q & A.

Learning Objectives:

• Create goals that will increase brand awareness and expand inquiry flow to capitalize upon

marketing efforts and increase enrollment.

• Maximize online share of voice.

• Utilize a well-balanced mix of online marketing media.

• Track how to tie enrollments back to the original marketing medium.

• Discuss new technology to integrate marketing with a student information system, determine

cost-to-market or cost-per-enrollment and lifetime value of a student, and calculate conversion

metrics.

2:30 pm – 3:30 pm Washington 6 3A

Over Our Dead Bodies: Implementing a Paperless Graduate Admissions Process

Special Interest Forum All Levels Process Improvement

Peg Griffin, Director of Graduate Programs, Northern Kentucky University

Budgets are getting tighter, and admissions offices need to find ways of saving money where they

can. We will show how one graduate admissions office converted to a paperless admission process

by adopting digital recruitment brochures, online open houses, document imaging, email notifications

to program directors and applicants and online orientations. We will also discuss the side

benefits of a paperless process – immediate and timely access to documents by graduate departments,

the reduction in calls from program directors regarding “mysteriously” missing documents

and elimination of storage. The financial costs of hardware and software for this process will be

detailed as well.

2:30 pm – 3:30 pm Marriott Ballroom Balcony B 3B

There is an “I” in Team: Developing a Staff Visioning Retreat

Traditional Presentation All Levels Career & Staff Development

Sarah Fisher, Assistant Director of Admission, Saint Mary‘s University of Minnesota

At Saint Mary’s University of Minnesota, Schools of Graduate and Professional Programs, the

Office of Admission has outlined a staff visioning retreat process that works to take into account

each team member and their unique personality, learning style and comfort level and capitalize

on their strengths for the benefit of the team. The visioning retreat development process will be

outlined, including resources used and activities chosen. The results of the retreat and visioning

process will be discussed as well as key learning points.

Learning Objectives:

• Describe how to work with staff members on an individual level by using tools and activities

to understand each other‘s learning styles, work preferences and differences in “type” and

how to utilize these differences to benefit the team and workplace.


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• Discuss different types of activities and resources available to managers and teams looking

to conduct a staff retreat or visioning process.

• Utilize a sample structure for a visioning retreat process, and benefit from hearing about the

learning points from the Saint Mary‘s Admissions Team experience.

2:30 pm – 3:30 pm Washington 1 3C

Marketing to Millennials by Millennials

Traditional Presentation All Levels Marketing & Recruitment

Matthew Cipriano, Manager of Administrative Services, New York University Sackler Institute

of Biomedical Sciences; Michael Escosia, Admissions Associate, New York University Sackler

Institute of Biomedical Sciences

Unlike Gen Xers and Baby Boomers, most Millennials are not very familiar with the name of their

generation let alone the characteristics that describe them. As we transition into a culture of technology

and one of reliance on computers, many graduate admissions offices have adopted certain

marketing practices and tools to attract the attention of such individuals. From Facebook groups

to Twitter feeds, institutions around the United States have joined mainstream America in adding

technology to their existing repertoire of recruiting materials in the hopes of getting in touch with the

interests of Millennials. We assume that targeting certain social networks that Millennials frequent

will serve as an extra boost in publicity for programs. However, we find that these tools are actually

ineffective and can result in inefficient use of time at the admissions office. The purpose of this

presentation is to present our findings on how effective certain marketing tools are for graduate

admissions practices.

Learning Objectives:

• Discover what marketing tools applicants used and what was perceived as used.

• Identify what tools, designed to reach out to Millennials, are not actually useful.

• Identify what tools are useful in reaching out to Millennials.

2:30 pm – 3:30 pm Washington 2 3D

Webinars: The Virtual Visit

Traditional Presentation All Levels Marketing & Recruitment

Elaine Light, Program/Project Support Specialist, Missouri S&T

Campus visits are one of the most effective recruiting tools available because they allow prospective

students to meet with faculty, have ‘real‘ conversations and get a feel for the culture of the institution.

But often bringing a student to campus is next to impossible. So why not take the campus to

them? ‘Webinars – The Virtual Visit‘ will give you field-tested ideas and tips for using webinars to

allow prospective students a ‘virtual‘ glimpse of your graduate school.

Learning Objectives:

• Describe several primary uses for webinars.

• Write a basic outline for a webinar series.

• Network with others in the field to gain more ideas.

2:30 pm – 3:30 pm Washington 3 3E

Self-Assessment in Graduate Student Orientation Programs: Establishing a

Realistic Starting Point

Traditional Presentation Intermediate (2-5 yrs) Graduate Student Services

Mary Kate Wood, Director, Student Affairs, University of San Francisco School of Nursing

Incoming graduate students come from diverse academic and professional (second-career)

backgrounds, with widely-varying skills sets, so that orientation to resources often needs to be


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individualized as to not become irrelevant or boring. One size does not fit all! Additionally, needed

skills are not always identified until further along in the curriculum, allowing less time for remediation.

At the University of San Francisco, we have implemented a pre-orientation self-assessment tool

consisting of 6-10 questions in each of four competency areas: writing, research, technology and

math. Summary results are shared with the group at orientation to introduce services available on

campus. Importance is placed on self-awareness and personal responsibility for follow-through, as

well as early starts on remediation.

Learning Objectives:

• Develop a strategy for better alignment of graduate orientation programs to student needs.

• Develop a data collection plan to share information with university student service offices

regarding graduate student needs.

• Develop a strategy for helping new graduate students feel more empowered.

2:30 pm – 3:30 pm Washington 4 3F

Tough Sell: Increasing Diversity in the Student Body of a Small Graduate Institution

in the Heartland

Traditional Presentation All Levels Diversity & Global Issues

Margaret Gehringer, Director of Enrollment Management, Des Moines University

‘Life changing’ is how several students in the first DMU summer enrichment program described their

experience. Bringing 10 students from all over the country to central Iowa for three weeks in the

heat of July was a gamble, but the results are proving to far outweigh the risks. Many institutions are

searching for effective ways to increase the diversity of their student populations, but when you‘re

located in the middle of the Heartland, in a small city, offering educational programs that are not

especially top-of-mind, the assignment can be exceptionally daunting. Find out how a medical/

health professions school in Iowa took on the challenge and advanced its position as a top-choice

school for students of any color and any background.

Learning Objectives:

• Develop a summer enrichment program that has the potential to increase the diversity of

your student body.

• Promote your program, and reach a large number of qualified candidates.

• Learn other recruiting strategies that will help you reach minority and/or other underrepresented

students.

2:30 pm – 3:30 pm Washington 5 3G

GRADUATE STUDENTS IN TRANSITION: LOOKING AT STUDENT DEVELOPMENT THEORY FOR

GRADUATE STUDENTS

Traditional Presentation All Levels Graduate Student Services

Jennifer Aumiller, Program Manager, Program in Neuroscience, GPILS, University of

Maryland

Many development theories have been applied extensively to undergraduate transitions, but what

about graduate students? This session will explore Schlossberg’s transition theory and Schlossberg,

Lynch and Chickering’s mattering theory as they relate to graduate students in higher education,

and how knowledge of these student development theories by graduate admissions professionals

can benefit our practice.

Learning Objectives:

• Learn about the basics of Schlossberg’s transition theory and Schlossberg, Lynch and Chickering’s

mattering theory.

• Learn how to use these theories in our interactions with prospective and current graduate

students.


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2:30 pm – 3:30 pm Marriott Ballroom Balcony A 3H

What Can TOEFL Do For Me?

Vendor Presentation

All Levels

Michelle Hampton, Associate Director, Global Client Relations, Educational Testing Service

For more than 45 years, the TOEFL test has been the most widely accepted English language

assessment worldwide. Currently, more than 7,500 colleges and universities in more than 130

countries accept the TOEFL test. Globally, the TOEFL test is available at more than 4,500 testing

sites in 165 countries. To date, more than 24 million students have taken the TOEFL test. It is

important for score users to be kept informed about the research and developments related to this

widely-used English language proficiency assessment. The TOEFL program has introduced some

exciting new developments that can help you recruit the most qualified applicants. Learn how the

TOEFL program can connect you with qualified applicants from 180 countries by using our new

Advanced Search Utility and other resources.

Learning Objectives:

• Realize how the TOEFL program helps support your recruitment efforts.

• Prepare and submit a promotional video that will be posted on the TOEFL website.

• Recognize how TOEFL can help you recruit the best applicants for your program.

3:30 pm – 4:00 pm Exhibit Hall C

Refreshment Break in the Exhibit Hall

Sponsored in part by IELTS

4:00 pm – 5:00 pm Marriott Ballroom Balcony A 4A

Face-to-Face Networking Across Campuses in a Multi-Campus System: Why, How &

Does it Work?

Special Interest Forum All Levels Process Improvement

Greg Wypiszynski, Director of Graduate Services, University of Wisconsin Oshkosh; Claudia

Johnston, Director, Office of Graduate Studies, University of Wisconsin Stout

Communication technology abounds, yet many people say we don’t “talk” to each other much anymore.

To what extent does an electronic communication medium vs. face-to-face exchanges affect

the efficiency or effectiveness of getting things done? As a part of a 13-campus state university system,

connecting with colleagues at the different campuses often gets lost in the day-to-day grind no

matter how many “channels” we have to communicate. Given the volume of work and the plethora

of critical issues facing graduate education, two campuses in the Wisconsin system decided to

bring colleagues together face-to-face twice a year to share ideas, commiserate, advocate and just

get to know each other. This special interest forum hopes to explore and scrutinize the notion that

face-to-face meetings still have a role in the communication stream within a multi-campus system.

We will discuss the following: establishing an interpersonal and visual connection with and getting

to know your colleagues, effective communication practices using face-to-face discourse blended

with electronic media and what current hot button issues lend themselves to brainstorming or collaboration

in-person. Your colleagues from Wisconsin will summarize their efforts to encourage the

notion of face-to-face problem solving in a complex system.


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4:00 pm – 5:00 pm Marriott Ballroom Balcony B 4B

Beyond India‘s Bachelor + Master: Evaluating Diplomas, Postgraduate Diplomas,

Certificates & Other Non-Standard Credentials for Graduate Admission

Traditional Presentation All Levels Diversity & Global Issues

Timothy Kell, Evaluator/Team Manager, Educational Credential Evaluators

Apart from the traditional 3+2, Bachelor + Master academic degrees, Indian students apply to

U.S. graduate schools holding a dizzying array of other credentials: Diplomas, Postgraduate Diplomas

and Certificates issued by any number of different institutions, both inside and outside the

formal university sector. Having a logical and consistent strategy to evaluate these types of credentials

is essential for graduate admission officers. Emphasizing sample documents, case studies,

accessible resources and practical methodologies, this session will apply the basic philosophies of

international credential evaluation to India‘s atypical, but not uncommon, degrees.

Learning Objectives:

• Describe India‘s tertiary system of education, including formal vs. informal academic

degrees, and university vs. non-university programs.

• Develop an objective methodology to evaluate Indian academic credentials that do not fit

within the standard academic degree structure.

• Develop an objective methodology to determine the degree-granting authority of an Indian

educational institution, determine the level and intent of credentials awarded, then use this

information to determine U.S. equivalence and graduate admissibility.

4:00 pm – 5:00 pm Washington 1 4C

Ensuring Your Post-Baccalaureate Programs Meet Market Demand

Traditional Presentation All Levels Marketing & Recruitment

Carol Aslanian, Senior Vice President, Market Research Services Division, EducationDynamics;

Chris Proulx, President and CEO, eCornell

Post-baccalaureate and graduate students are the fastest growing populations in higher education.

Many working professionals pursue advanced credentials in an effort to remain competitive

in the workplace. In an ever more crowded field of post-secondary providers, it is important that

institutions ensure that their offerings meet the demands of both the students they seek to enroll and

the professions they seek to serve. eCornell wanted to ensure that its new online Human Resource

Director Certification (HRDC) met market demand and so commissioned EducationDynamics to

examine the supply and demand for this credential. In this session, Carol Aslanian, Senior Vice

President, Market Research Services Division at EducationDynamics and Chris Proulx, President and

CEO at eCornell, will present data from a recent market analysis which investigated the attitudes

and satisfaction of HRDC constituencies, including the program’s current students, inquirers who

didn’t enroll, and Fortune 1000 HR managers – all to ensure that eCornell’s program was designed

and positioned in such a way as to maximize its usefulness and marketability.

Learning Objectives:

• Critically evaluate the marketing and outreach strategies you use for your professional programs

through purposeful, comprehensive and substantive analysis of market demand.

• Recognize the opportunities and challenges presented by your own programs in today’s

crowded higher education marketplace, and craft strategies to leverage or overcome them

to achieve enrollment growth.


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4:00 pm – 5:00 pm Washington 2 4D

Implementing a New Graduate Program: Admissions & Recruitment Strategies &

Lessons Learned

Traditional Presentation All Levels Process Improvement

Richard Sigg, Director of Admissions and Recruitment, Washington University in St. Louis,

Brown School; Tracy Templin, Assistant Director of Admissions, Washington University in St.

Louis, Brown School

In 2008-2009, The Brown School at Washington University in St. Louis launched a new graduate

program in public health. With less than nine months, the admissions and recruitment department

was charged with bringing in a class of 50 students for fall 2009, without a solidified curriculum

or online application until the spring. This session explores how to integrate recruitment

and admissions processes for a new graduate program. Topics discussed include collaboration

with administration, marketing, recruitment strategies, application creation, student enrollment and

accreditation.

Learning Objectives:

• Identify strategies on how to implement a new program.

• Develop an admission and recruitment timeline for implementing a new program.

• Build partnerships and collaborate with administration and faculty.

• Explore challenges institutions may face when adding graduate degree programs.

4:00 pm – 5:00 pm Washington 3 4E

Sizing Up a Monumental Task: Building Your Recruitment Funnel & Measuring the

Flow

Traditional Presentation All Levels Marketing & Recruitment

Marcus Hanscom, Associate Director of Graduate Admissions, University of New Haven

As graduate admissions offices warm up to new technology, flashy CRM systems and social networking,

the number of channels available to reach prospective students is immense. With a shaky

economy and growing competition, growing the top of the recruitment funnel is crucial to boosting

enrollments and deepening the applicant pool. Take your recruitment to the next level by determining

which channels yield the best results, leveraging social media to expand your reach beyond your

“fans,” appropriately assessing results from each of your lead sources and identifying ways to efficiently

allocate your resources. This session will delve into each stage of the recruitment funnel and

discuss how you can collect your leads, engage them to inquire and apply and assess the results.

Learning Objectives:

• Discuss different channels to build your lead base.

• Utilize social media to expand your reach beyond your “fans” and drive traffic to your website

and landing pages.

• Capture and measure student leads from each of your sources, including Google Analytics,

source pages and more.

• Identify ways to effectively use data on your prospects to drive strategic allocation of recruitment

dollars.


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4:00 pm – 5:00 pm Washington 4 4F

Inter-Ethnic/Interdisciplinary Mentoring Institute for Graduate Education: A

Look at Graduate Reciprocal Mentoring at The University of Virginia

Traditional Presentation All Levels Diversity & Global Issues

Cheryl Burgan Apprey, Director, University of Virginia; Kedrick Perry, Doctoral Student,

University of Virginia

This session will take a detailed look at the University of Virginia‘s graduate mentoring institute

which prepares mentors to be culturally sensitive, regardless of their own racial identity, to enhance

the impact of the mentoring relationship. The concept of “reciprocal mentoring” will be explained

along with its effective utilization to raise the sensitivity of faculty mentors to the issues facing graduate

students from diverse racial backgrounds. Although other mentoring programs exist throughout

the country, this one is unique in the fact of the triangular approach taken with mentoring cohorts.

The presenters will further explain how having cohorts consisting of three members (a tenured faculty

member, an advanced graduate student and a first or second year graduate student) aids in the

overall goals of university recruitment, retention and graduation of diverse populations.

Learning Objectives:

• Discuss how reciprocal mentoring can be applied to one‘s home institution.

• Analyze mentoring and its effect on graduate processes, i.e., retention and graduation.

4:00 pm – 5:00 pm Washington 5 4G

Partnership & Articulation: Creative Collaborations to Increase Enrollment &

Achieve Strategic Goals

Traditional Presentation All Levels Marketing & Recruitment

Sean-Michael Green, Dean, Graduate and Adult Enrollment, Marist College; Joshua LaFave,

Director of Recruiting and Graduate Distance Education, Martin J. Whitman School of

Management at Syracuse University

Higher education is facing increased competition over students and a decrease in the resources

available to recruiters. Nevertheless, recruiters are being driven to create unique opportunities to

bring in more of the “right” students – that is, students who are highly qualified, help to meet goals

around ethnic or geographic diversity and who are able to pay. Some strategies that the presenters

have used to thrive in this environment are articulation agreements and partnerships with other

institutions and organizations. For example, a business school can consider the undergraduate

courses of another college that would satisfy the foundation of an MBA degree. By formalizing this

research into an articulation agreement with the other school, a mutually beneficial relationship

has been forged at negligible cost. Similarly, a graduate school might consider partnerships with

a volunteer-dependent nonprofit organization (NPO). The school might offer an expedited review

process, waiving of application fees, special pricing or specialized academic content. The NPO

has an incentive to vigorously promote the partnership to bring in new volunteers or to increase the

commitment or quality of its current volunteers. The session will be delivered in an interactive, userfriendly

style designed to inspire cautious creativity and realistic optimism in attendees.

Learning Objectives:

• Discuss concrete examples of how other institutions have developed successful relationships

with external organizations and institutions.

• Discuss the value of these relationships, including and beyond increasing headcount.

• Develop a process to consider employing at your own institution.


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General Notes


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General Notes


FIND OUT WHY GRADSCHOOLS.COM IS THE #1

GRADUATE SCHOOL DIRECTORY ON THE PLANET

Increase your institution’s visibility,

generate more applications & increase

enrollment with GradSchools.com.

• GradSchools.com helped more than

6.4 million prospective students

research graduate programs in 2010*

• 85% of GradSchools.com’s traffic

originates from a prospective student’s

keyword search*

EducationDyanmics is the Leading

Network of Education Websites for

Targeting Qualified Graduate Students.

• Customizing high quality performancebased

marketing solutions for more

than 700 higher education institutions

• Serving the Graduate School community

since 1996

Don’t forget to attend one of the most

sought-after sessions at NAGAP:

Ensuring Your Post-Baccalaureate

Programs Meet Market Demand by

Carol Aslanian, Senior Vice President,

Market Research Services of

EducationDynamics, on Thursday

4:00 – 5:00 p.m.

*Google Analytics

inquiry management solutions

Check the directory for booth location.

Representatives from EducationDynamics

will be there to answer all of your questions.

Learn more by visiting http://www.educationdynamics.com


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Friday, April 8, 2011

Day-At-A-Glance

7:30 am – 4:00 pm

Registration Open

7:30 am – 4:00 pm

Exhibit Hall Open

7:30 am – 8:45 am

Continental Breakfast in the Exhibit Hall

8:45 am – 10:00 am

Plenary Session: Internationalizing Graduate

Education Through EducationUSA

Convention

Registration 1

Exhibit Hall C

Exhibit Hall C

Marriott

Ballroom 1-2

10:00 am – 10:30 am

Refreshment Break In the Exhibit Hall

Sponsored in part by Interfolio

Exhibit Hall C

BREAKOUT SESSIONS

10:30 – 11:30 a.m.

5A Graduate Student Orientation: Thinking

Outside the Box

Special Interest

Forum

5B Using Digital Media to Recruit Graduate

Traditional

Students: A Case Study at Roosevelt Presentation

University in Chicago

5C

5D

5E

5F

Capitalizing on Your Network of Graduate

Admissions Colleagues: Leveraging

Professional Development in Your Own

Backyard!

Herding Cats, or How to Implement

a Centralized Admission System at a

Large Public University

Raw Talent: Admitting Students From

Developing Countries

Going Paperless: Document Imaging &

Graduate Admissions

Panel

Discussion

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

Washington 5

Washington 6

Washington 1

Washington 2

Washington 3

Washington 4


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5G

5H

Overthrowing Dead Culture: Writing the

Book on How to Revolutionize Student

Recruiting

Putting People First:

IELTS Quality, Fairness &

Service

11:45 am – 1:00 pm

Business Meeting & Awards Luncheon

Sponsored in part by IDP

Traditional

Presentation

Vendor

Presentation –

International

English

Language

Testing System

(IELTS)

Marriott

Ballroom

Balcony A

Marriott

Ballroom

Balcony B

Marriott

Ballroom 1-2

BREAKOUT SESSIONS

1:15 pm – 2:15 pm

6A

6B

6C

6D

Internationalizing Your Program

Through Institutional Partnerships

Use of Facebook by Colleges & Universities:

Are We Welcome in the Virtual

World of Social Media?

Graduate Student Focus Groups: Our

Own House of Representatives

Academic Advising Experiences Among

Social Science & Humanities International

Doctoral Students at a Research I

University

Special Interest

Forum

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

6E It’s All about the Yield, Stupid Traditional

Presentation

6F Nothing Changes if Nothing Changes Traditional

Presentation

6G

Leveraging CRM Technology in Higher

Education to Maximize Recruitment

Efforts, Increase Efficiency & Track

Effectiveness

Traditional

Presentation

Marriott

Ballroom

Balcony A

Washington 6

Washington 1

Washington 2

Washington 3

Washington 4

Washington 5


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6H

Advising Applicants

for Success – the GRE

Revised General Test,

Launching in August

2011

Vendor

Presentation

– Education

Testing Service

BREAKOUT SESSIONS

2:30 pm – 3:30 pm

7A Transcript Processing: Is Yours

Electronic?

Special Interest

Forum

7B

7C

7D

“Elluminating” Technology: Virtual

Outreach Strategies for Recruiting on a

Budget

Pseudo-Centralized Enrollment Management:

Graduate Admissions

Oversight in a Highly-Decentralized

Environment

Adult StudentsTalk: Research for Data-

Driven Decisions

Traditional

Presentation

Traditional

Presentation

Traditional

Presentation

7E Social Media Marketing in China & India Panel

Discussion

7F

7G

7H

Community of Scholars: A Model for

Utilizing Peer Strategies for Countering

the Attrition & Prolonged ABD Status in

Doctoral Students

Recruiting Students for the Health Professions:

Health Fairs

Recruiting with ELS to

Globalize Your Campus

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Vendor

Presentation –

ELS Education

Services

Marriott

Ballroom

Balcony B

Marriott

Ballroom

Balcony A

Washington 6

Washington 1

Washington 2

Washington 3

Washington 4

Washington 5

Marriott

Ballroom

Balcony B

3:30 pm – 4:00 pm

Refreshment Break in Exhibit Hall

BREAKOUT SESSIONS

4:00 pm – 5:00 pm

8A Strategies from the Field: Evaluating Special Interest

Paperless Recruitment

Forum

Exhibit Hall C

Marriott

Ballroom

Balcony A


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8B

8C

8D

8E

8F

8G

More Than Just Fans: Five Steps to Creating

Vibrant Social Communities That

Cater to Graduate Students

Office Olympics: A Guide to Recruiting

& Retaining a Gold Medal Admissions

Team!

Creating a Monumental Future: A

One-Stop Portal for All Your Audiences,

Internal & External

Perspectives on the Preparation, Placement

& Advising of Middle Eastern &

North African Students Attending U.S.

Graduate Programs

Graduate Admissions Professionals &

Administrators as Change Agents to

Improve Completion Rates

Get Focused, Get Results: How an Integrated

Marketing Plan Drives Enrollment

EVENING ON YOUR OWN

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Washington 1

Marriott

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Balcony B

Washington 2

Washington 3

Washington 4

Washington 5

NAGAP Thanks Hobsons

for Becoming its First

Alliance Circle Partner (ACP)


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Friday, April 8, 2011

BREAKOUT SESSIONS

10:30 am – 11:30 am Washington 5 5A

Graduate Student Orientation: Thinking Outside the Box

Special Interest Forum All Levels Graduate Student Services

Patty Reyes-Cooksey, Director of Graduate Administration, IU School of Informatics and

Computing

There is limited research on graduate student orientation. A department‘s graduate student population

can consist of current students who have already attended the school (undergrad to MS, or

MS to PhD) and new students who have never attended the school. They also have domestic and

international students with varying needs. This session will allow professionals to share how their

department prepares and plans for orientation for such a diverse population. We will discuss cost

saving tips, collaborating with other departments and resources, creative ways to involve faculty and

current students, programming and more.

10:30 am – 11:30 am Washington 6 5B

Using Digital Media to Recruit Graduate Students: A Case Study at Roosevelt

University in Chicago

Traditional Presentation All Levels Marketing & Recruitment

Beth Gierach, Chief Enrollment Officer, Roosevelt University; Kevin Hauswirth, Director of

Advertising and Promotions, Roosevelt University

Consider this: An admission marketing strategy designed just five years ago would likely not have

included Facebook. However, today there are more than 36 million Facebook users who hold a

college degree. To approach the social media space in admission marketing, we must look beyond

the bells, whistles and shiny technologies and answer a core question: “How do we facilitate communication

in a channel that is about sharing messages, not simply delivering them?” Marketing is

only partly about buying ads and paying for promotions. The current climate of engagement-driven

social media has added a powerful human element to the traditional communications mix. Too

much marketing still relies on “spray and pray,” in that budgets are spent buying countless placements

with the hope that customers (students) will come pouring in. Today, it’s actually possible

to spend less and get more! Social media has changed the game, and marketing dollars alone

will not win in this new era. The institutions that will succeed in this space understand the power of

innovation, embrace the need for message sharing, develop a culture of openness and expect to

do things differently.

Learning Objectives:

• Discuss successful social media strategies in higher education recruiting and marketing.

• Discuss social media in general, including categories, demographics, advertising modes, etc.

• Describe how to get the biggest bang for your marketing buck by using established social

media to support and promote your events as well as recruit new students.


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10:30 am – 11:30 am Washington 1 5C

CAPITALIZING ON YOUR NETWORK OF GRADUATE ADMISSIONS COLLEAGUES: LEVERAGING

PROFESSIONAL DEVELOPMENT IN YOUR OWN BACKYARD

Panel Discussion All Levels Career & Staff Development

Linda Horisk, Assistant Dean of Admissions, Fordham University; Joshua LaFave, Director

of Recruiting and Graduate Distance Education, Martin J. Whitman School of Management

at Syracuse University; Colleen Gabauer, Director of Interdisciplinary Graduate Programs,

Purdue University; Kittie Pain, Associate Director, Graduate and Adult Education, Neumann

University; Mark Garrison, Interim Dean, Graduate Studies, Morgan State University; Kate

McConnell, Director of Admissions and Retention, St. Joseph’s University, Graduate Studies,

College of Arts & Sciences

The panel discussion will provide attendees with the opportunity to hear from and interact

with leaders of state and local NAGAP chapters about professional development efforts

locally to enrich the quality of conversation about the work of graduate admissions professionals

from sharing best practices to planning for the future and developing at a functional

and person level.

10:30 am – 11:30 am Washington 2 5D

Herding Cats, or How to Implement a Centralized Admission System at a Large

Public University

Traditional Presentation All Levels Process Improvement

Corinne Kosmitzki, Assistant Dean of Graduate Student Services, University of California,

Berkeley; Janet Newhall, Graduate Student Advisor, University of California, Berkeley

The presenters will describe efforts at the University of California, Berkeley to plan, develop and

implement a centralized online admission system. This system is designed to be used by more than

100 academic and professional graduate programs with great variations in their admission process.

Previous implementations reflected a top-down approach with little involvement from primary

users of the service, resulting in a broad range of processes and technology used by departments

across campus. We will examine the strategies employed and the contributions of various constituents

during each phase of the three-year project, which is now in its final phase. Furthermore, we

will discuss obstacles, set-backs and lessons learned.

Learning Objectives:

• Discuss where to start and how to proceed with designing and implementing new technology

across campus.

• Find consensus among many constituents in a highly-decentralized environment.

• Discuss lessons to be learned from the value of collaboration in designing and implementing

change.

10:30 am – 11:30 am Washington 3 5E

Raw Talent: Admitting Students from Developing Countries

Traditional Presentation All Levels Diversity & Global Issues

Nancy Keteku, Regional Educational Advising Coordinator, Africa West & Central,

EducationUSA - U.S. Department of State; Katherine Careaga, EducationUSA, San Cristobal

de las Casas, Mexico

How can you identify, evaluate, recruit and enroll promising graduate students from unfamiliar

universities and countries around the world? EducationUSA advisors will lead a discussion of the

art of predicting success among students from non-elite backgrounds. This session will also feature

guidance on credential evaluation, document verification and institutional accreditation in Africa.


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Learning Objectives:

• Identify the values and qualities that augur well for successful completion of graduate study.

• Identify alternative indicators of academic ability.

• Get information about foreign universities and educational systems from EducationUSA.

10:30 am – 11:30 am Washington 4 5F

Going Paperless: Document Imaging & Graduate Admissions

Traditional Presentation Intermediate (2-5 yrs) Process Improvement

Mark Schaefermeyer, Assistant Dean, Graduate School, Virginia Commonwealth University

In the Fall of 2008, the Virginia Commonwealth University Graduate School implemented imaging

of all graduate application credentials. This session will describe the process, discuss changes and

adjustments from the original plan and review the current state of affairs in credential distribution

to its 80+ graduate program directors.

Learning Objectives:

• Discuss benefits of imaging graduate admission credentials.

• Discuss potential roadblocks to successful implementation and how to resolve those

roadblocks.

• Gain perspective on the benefits of partial implementation.

10:30 am – 11:30 am Marriott Ballroom Balcony A 5G

Overthrowing Dead Culture: Writing the Book on How to Revolutionize Student

Recruiting

Traditional Presentation All Levels Marketing & Recruitment

Brian Niles, CEO, TargetX

After years of hearing from colleagues, clients and competitors that he should write a book on

student recruiting, Brian Niles has published a sobering look at the challenges faced by college

admissions and an energizing set of solutions. Entitled Overthrowing Dead Culture: A Vision to

Change the World of College Recruiting, this former graduate admissions officer tells the story of

how combining business basics with innovation can lead to success – and help the college admissions

culture break from the past. Niles, the nation‘s leading authority on interactive recruiting,

decided it was time to write the book once he realized that graduate and undergraduate programs

were continuing to market themselves the same way they have for decades, despite the sea change

that has taken place in recruiting communications. One of the main lessons of the book is that “we

have the tools and technology we need to get the attention of students and the ability to use those

tools to get the right prospects into the right schools – that is, those ‘perfect fits‘ that lead to the

win-win scenarios that both colleges and students want.” Copies of the book will be distributed to

all attendees of this session.

Learning Objectives:

• Discuss the enormous opportunities that today‘s technology offers graduate recruiters.

• Gain a better understanding of the challenges presented by a shifting Millennial generation

and their increasingly involved parents.


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10:30 am – 11:30 am Marriott Ballroom Balcony B 5H

Putting People First: IELTS Quality, Fairness & Service

Vendor Presentation

All Levels

Beryl Meiron, Executive Director, IELTS International; Andrea Scott, Senior Product Champion,

IELTS International

IELTS, the International English Language Testing System, is a global test that conforms to the highest

international standards of language assessment for non-native speakers of English. IELTS tested

more than 1.5 million test takers in 2010 around the globe. IELTS tests academic English in the four

language skills – listening, reading, writing and speaking. Secure, valid and reliable with on-going,

in-depth research, IELTS tests real-life ability to communicate in English for education. More than

6,000 institutions worldwide accept IELTS scores as proof of language proficiency.

Learning Objectives:

• Better understand what the IELTS test is, how IELTS tests all four language skills and how the

band score profile can provide useful, valid and reliable information to graduate admissions

professionals, faculty and administrators.

• Match your institutional objectives to applicants who can be academically successful and

productive graduate students.

11:45 am – 1:00 pm Marriott Ballroom 1-2

Business Meeting & Awards Luncheon

Sponsored in part by IDP

1:15 pm – 2:15 pm Marriott Ballroom Balcony A 6A

Internationalizing Your Program Through Institutional Partnerships

Special Interest Forum All Levels Marketing & Recruitment

Rosie Edmond, Assistant Director of Admissions, American University; Jamie Welling,

International Programs Analyst, American University

Attendees will discuss strategic ways to internationalize their program through partnerships with

foreign universities, the value of foreign exchange students and the marketing advantages involved

with such partnerships. Attendees will discuss various examples of agreements and ideas on how to

choose the right format for their areas of study.

1:15 pm – 2:15 pm Washington 6 6B

Use of Facebook by Colleges & Universities: Are We Welcome in the Virtual World

of Social Media?

Traditional Presentation All Levels Marketing & Recruitment

Kathryn Kendall, Assistant Dean for Admissions and Recruitment, University at Buffalo School

of Social Work; Danielle Ianni, Assistant Director of Admissions, University of Rochester,

Warner School of Education and Human Development; Charleen Heidt, Graduate Admissions

Research and Marketing Manager, Ithaca College

From student perceptions of institutions that use Facebook, a 2010 NAGAP presentation, the

author(s) of the original study used focus group feedback to design a 26-item questionnaire looking

at this topic more explicitly. The survey was administered to over 400 participants across three

institutions, one public and two private. We will present our findings and conclusions supported by

quantitative analysis and offer suggestions to other institutions in designing their own study. Find

out how newly admitted graduate level students responded to questions such as ‘I would welcome

contact through my Facebook account from an admissions professional‘ and ‘I believe that colleges

and universities should not use Facebook for recruitment.‘


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Learning Objectives:

• Develop a survey tool that can be used in one‘s own institution.

• Increase knowledge of graduate students‘ perceptions of institutions that use Facebook to

communicate.

1:15 pm – 2:15 pm Washington 1 6C

Graduate Student Focus Groups: Our Own House of Representatives

Traditional Presentation All Levels Process Improvement

Colleen Gabauer, Director of Interdisciplinary Graduate Programs, Purdue University; Janet

Beagle, Associate Director, Graduate Student Recruitment, Purdue University

A student organization, a peer network, a new student welcome packet and an admitted student

page on Facebook...What do they all have in common? They are all the result of graduate student

focus groups held in-person on our campus! Join this session to learn more about how these particular

items resulted from focus group sessions with graduate students. You will learn how the focus

groups were planned and conducted. Data will be shared, along with initiatives and/or materials

that have been formed as a result of the focus group discussions. Whether you represent an individual

program or a centralized graduate school office, focus groups can help define and refine

your practices, so this is a session you do not want to miss!

Learning Objectives:

• Learn about several successful focus groups, how they were conducted, their results and

implementation.

• Learn how to conduct your own focus group.

• Receive a list of scholarly resources on focus groups to refer to when planning your own

focus groups in the future.

• Consider asking your graduate students for input before implementing new ideas, because

they are the key to reaching your prospective student audience and to strengthening

retention.

• Leave with the desire to plan your own focus group!

1:15 pm – 2:15 pm Washington 2 6D

Academic Advising Experiences Among Social Science & Humanities International

Doctoral Students at a Research I University

Traditional Presentation All Levels Graduate Student Services

Krystal Lee, Ed.D. Candidate, Division of Student Affairs, Department of Multicultural and

Diversity Affairs, University of Florida – 2010 Enrollment Management Research Grant

for Graduate Students Recipient

Advising is one of the most important predictors of graduate student success. As such, the relationship

between international students and their advisors is particularly important in their progress

toward degree completion and other academic goals. Although international students comprise a

large portion of the graduate student population at research institutions, not much is known about

the advising relationship between international students and their academic advisors. Thus, the purpose

of this study is to explore and describe international students’ experiences with their academic

advisors and their perceptions of the role their advisors play in the completion of their social science

and humanities degree programs.

Learning Objectives:

• Discuss the expectations international students have of their academic advisors.

• Become aware of international students‘ perceptions of the issues associated with advising

international students.

• Describe international students‘ perceptions of how their academic advisors contribute to

their degree completion.


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1:15 pm – 2:15 pm Washington 3 6E

It’s All About The Yield, Stupid

Traditional Presentation Advanced (greater than 5 yrs) Marketing & Recruitment

Tim Rogers, Director, International Higher Education Consultants UK Limited; Christiane Roth,

Head of International Recruitment, Boconi University; Chris Stoner, Director of Admission,

Boston University School of Management; Gail Gershon, Senior Consultant, QS

With the market for international student recruitment becoming more competitive every year, new

online and virtual techniques are being proposed on a monthly basis to increase the number of

international students we recruit to our programs. This session proposes a new paradigm in international

student recruitment – not that the battle for new students from outside of our own country

is waged through who can generate more qualified applications, but that the development of effective

yield strategies can ensure the recruitment of high quality candidates focused on success at

your university or grad school program. Discussion will include the formulation of an effective yield

plan, the most effective elements of post-offer communications, the role of online media and social

networking and the deployment of student ambassadors and other representatives of the institution.

Learning Objectives:

• Describe the range of activities and outreach pertinent to an international recruitment

strategy.

• Discuss how to maximize building meaningful relationships with potential candidates.

• Share practical advice on what means of communication work.

1:15 pm – 2:15 pm Washington 4 6F

Nothing Changes if Nothing Changes

Traditional Presentation All Levels Diversity & Global Issues

Ernest Brothers, Assistant Dean, The Graduate School, University of Tennessee Knoxville;

Tonjanita Johnson, Chief Deputy to the President, Stony Brook University

Diversity involves recognition that everyone is different. It promotes respect and recognition for the

value of differences. The challenge is fostering and sustaining a culture that will maintain diversity.

Managing and leveraging diversity requires a sequential, dynamic process for the purpose of creating

a paradigm in organizational culture. This session will explore how diversity can be managed

using a conceptual model guided by the following tenets: generative learning, complexity theory,

exchange analysis and community of practice. If we continue to explore bringing about diversity with

the same concepts, then ‘nothing changes if nothing changes.‘

Learning Objectives:

• Take away a conceptual model for managing diversity.

• Utilize four tenets to guide you through the process of managing diversity.

1:15 pm – 2:15 pm Washington 5 6G

Leveraging CRM Technology in Higher Education to Maximize Recruitment Efforts,

Increase Efficiency & Track Effectiveness

Traditional Presentation All Levels Marketing & Recruitment

Kate McConnell, Director of Admissions and Retention, St. Joseph‘s University, Graduate

Studies, College of Arts & Sciences; Jill Dougherty Cleary, Director of Marketing and

Recruitment, St. Joseph’s University

The presenter will highlight St. Joseph‘s experience with researching, choosing and implementing

a CRM solution to recruit, manage and cultivate prospective graduate students. Specifically,

attendees will learn how to leverage current business processes with CRM technology to increase

efficiency and maximize recruitment efforts. The presenter will highlight system setup and data integration

with Banner, data management and analysis, using the CRM‘s electronic communication


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and campaigns features, employing the events registration function and the launch of St. Joseph‘s

new online application and portal.

Learning Objectives:

• Manage students from inquiry through application to enrollment with one comprehensive

CRM solution.

• Develop and disseminate general and targeted communication plans.

• Increase event registration efficiency.

• Identify top recruitment sources through tracking in the CRM.

• Centralize student recruitment and enrollment databases – no more silos of information.

• ‘Work smarter, not harder.’

1:15 pm – 2:15 pm Marriott Ballroom Balcony B 6H

Advising Applicants for Success: The GRE ® REVISED GENERAL TEST Launching in

August 2011

Vendor Presentation

All Levels

Dawn Piacentino, Director of Communications and Services, Educational Testing Service

More than 600,000 people from approximately 230 countries worldwide take the GRE ® General

Test each year. How many will plan to attend your institution? Learn the six most important things

your applicants should know about the GRE ® revised General Test, launching in August, to have a

smoother admissions process. Plus, gain insight on free GRE ® services available for applicants (and

some for you) that can add value to recruitment and admissions decisions.

Learning Objectives:

• List the six most important things your applicants should know about the GRE ® revised General

Test, launching in August 2011.

• Gain insight on free resources available to help advise applicants about the GRE ® revised

General Test launch.

• Understand the timing that could affect application deadlines.

• Become familiar with additional services available to institutions and applicants that can

enhance admissions decisions.

2:30 pm – 3:30 pm Marriott Ballroom Balcony A 7A

Transcript Processing: Is Yours Electronic?

Special Interest Forum All Levels Process Improvement

Janice Robinson, Special Projects Coordinator, Brigham Young University; Beth Schnettler,

Director, Graduate Admissions, Washington University

The presenters will discuss how each school handles electronic transcripts. Official versus unofficial

handling will be discussed. Each attendee will share details of their process, hurdles and best

practices.

2:30 pm – 3:30 pm Washington 6 7B

“Elluminating” Technology: Virtual Outreach Strategies for Recruiting on a

Budget

Traditional Presentation All Levels Marketing & Recruitment

Julie Vultaggio, Assistant Director of Admissions, Harvard Graduate School of Education; Julia

Bourquin, Associate Director of Admissions, Harvard Graduate School of Education

From the perspective of an admissions office, the recent economic crisis translates to decreased

budgets, depressed recruitment funds and fewer opportunities to interact with prospective students

off-campus. As such, virtual/web-based recruitment is becoming a valuable, cost-effective option

for national and international outreach. This session offers an overview of “Elluminate” technology,

a virtual recruitment tool used by the Harvard Graduate School of Education to engage prospective


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applicants in the U.S. and abroad. Using the interactive Elluminate platform, presenters will demonstrate

the online interface and discuss best practices for the planning and execution of online

recruitment events. Strategies for assessing event effectiveness will also be discussed.

Learning Objectives:

• Understand the potential of enhanced web-conferencing programs and online recruitment

tools to reach prospective students, both domestic and international.

• Become familiar with Elluminate online recruitment technology (e.g., what the technology is,

how to use it, and if/how it would be helpful at the participants’ home institution).

• Become knowledgeable about non-traditional recruitment techniques that can increase

outreach opportunities in cost-effective ways.

2:30 pm – 3:30 pm Washington 1 7C

Pseudo-Centralized Enrollment Management: Graduate Admissions Oversight in

a Highly-Decentralized Environment

Traditional Presentation All Levels Process Improvement

Christopher Connor, Director, Graduate Enrollment Management Services, State University

of New York at Buffalo; Katherine Beczak, Assistant Director Graduate Admissions, Corcoran

College of Art and Design; Lisa Cola, Assistant Director, Graduate Enrollment Management

Services, State University of New York at Buffalo

Many institutions continue to face significant obstacles while operating in highly decentralized environments

at the graduate level. The Vice Provost for Graduate Education and Dean of the Graduate

School at SUNY Buffalo continue to initiate a series of policy changes: (1 to establish university-wide

admissions standards, (2 to improve the quality of graduate students and academic programs, (3

to remedy weaknesses in current institutional policies and procedures relating to the integrity of

collected data pertaining to graduate education and (4 to reposition the Graduate School strategically

within the institution by increasing its visibility and participation in university-wide efforts (i.e.,

PeopleSoft Campus Solutions implementation). We will examine how we assisted in implementing

these changes in a cost-effective manner while leveraging existing resources. We will also discuss

the evolution of our office from a traditional, siloed graduate student recruitment services focus to

a holistic graduate enrollment management services approach.

Learning Objectives:

• Discover the ease of utilizing cost-effective technology to increase enrollment yields.

• Become a part of the solution (rather than contributing to the problem) as a catalyst of

change to perceived weaknesses in current practices and procedures.

2:30 pm – 3:30 pm Washington 2 7D

Adult StudentsTalk: Research for Data-Driven Decisions

Traditional Presentation All Levels Marketing & Recruitment

Julie Staggs, Senior Client Consultant, Stamats

Prepare yourself for the next wave of students entering graduate school. Economic crisis, record

unemployment and a nationwide push for more adults to achieve a higher level of education have

shifted the needs and expectations of today’s graduate students. This session will discuss the findings

of the 2010 Adult StudentsTALK research and provide answers to the questions marketers are

asking throughout the country — in light of the economy, what motivates adults to return to school,

what do they want once they get there and how has this changed at a time when many things have

turned upside down? You’ll leave with not just the insights from the research but also an understanding

of how to apply the research to influence marketing decisions for your graduate programs.

Learning Objectives:

• Describe the importance of your website for marketing to this demographic.

• Explore how best to address the issue of cost.


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• Offer flexible and convenient delivery systems that help students overcome “busy life”

challenges.

• Ensure your graduate programs are truly in demand.

• Develop successful strategies to recruit and retain graduate students.

2:30 pm – 3:30 pm Washington 3 7E

Social Media Marketing in China & India

Panel Discussion Intermediate (2-5 yrs) Diversity & Global Issues

Jeffery Johnson, Associate Dean for Graduate Admissions and Student Affairs, Tulane

University; Rahul Choudaha, Associate Director of Development and Innovation, World

Education Services; Don O’Neill, Latin American Coordinator, Waterford Institute of

Technology, Waterford, Ireland; Christopher Price, Chief Information and Marketing Officer,

Regional Director, European Association for International Education (EAIE), North America

Preparation for Life, Maidenhead, United Kingdom

As the two most populous countries in the world, China and India are key markets for the recruitment

of international students and scholars. Graduate students who hail from China and India have

the potential to significantly impact the future of international education and exchange in regards

to student mobility and future contributions to the global pool of doctoral and research talent.

This panel will discuss strategies for effectively reaching digital native students with an emphasis

on the emerging economies of China and India. Panelists will address the ongoing phenomenon

of social media and its implications and applications for graduate enrollment management (GEM)

professionals, especially those considering or already using social media sites for marketing and

communications. Illustrative data will be garnered from an original survey (http://bit.ly/aAZ5IO)

distributed to students and recent graduates in China and India who are considering graduate and

professional international education opportunities abroad. Expert panelists from the U.S., Ireland

and the United Kingdom will examine the social media landscape in these countries and provide

best practices and lessons learned from case studies and qualitative interviews with Millennial students

residing in China and India.

2:30 pm – 3:30 pm Washington 4 7F

Community of Scholars: A Model for Utilizing Peer Strategies for Countering

the Attrition & Prolonged ABD Status in Doctoral Students

Traditional Presentation All Levels Graduate Student Services

Cheryll Albold, Ph.D. Candidate, University of North Carolina at Greensboro; Cherrel Miller

Dyce, Assistant Professor, Elon University – 2010 Enrollment Management Research

Grant for Graduate Studies Recipient

Most PhD programs espouse a philosophy of developing and engaging a community of scholars.

However, the community concept is often abandoned once students complete coursework and

embark on the isolating task of writing the dissertation. Doctoral students, despite completing

the rigors of coursework, may still be ill-equipped to assume the discipline required of them as

academic researchers. This program will present research findings from a study which investigated

the impact of a discussion group format as an intervention. Specifically, strategies such as the use

of mentor challenge and peer-to-peer role modeling as interventions to ease transition, build a

community of scholars and improve sense-making of the dissertation process will be discussed.

Participants will learn about a student-centered model that can easily be adapted by graduate

schools and departments interested in designing or improving support mechanisms to retain and

graduate doctoral students.

Learning Objectives:

• Describe a students’ perspective of the major issues and challenges of doctoral study.

• Discuss research findings, outcomes and implications for policy, practice and research.


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• Receive information about a successful peer-to-peer and student-centered model applicable

to all levels of doctoral students.

• Implement and facilitate a similar discussion group at your institution.

2:30 pm – 3:30 pm Washington 5 7G

Recruiting Students for the Health Professions: Health Fairs

Traditional Presentation All Levels Marketing & Recruitment

Gabrielle Morgan, Director of Admissions and Student Affairs, Campbell University College

of Pharmacy and Health Sciences; Mark Moore, Associate Dean of Admissions and Student

Affairs, Campbell University College of Pharmacy and Health Sciences; Bill Taylor, Associate

Professor, Campbell University College of Pharmacy and Health Sciences; Mary Margaret

Johnson, Department Chair, Clinical Research, Campbell University College of Pharmacy and

Health Sciences

Health fairs provide a much-needed public health service in any setting, but when nestled on

the campus of one of your best feeder schools, the health fair becomes a fantastic way to recruit

students to become health care professionals. This setting allows you to showcase your current

students, practicing health care professionals and admissions staff, while simultaneously recruiting

prospective students to the health care profession and most importantly your health professional

program. Health fairs serve the entire college campus by raising awareness of hypertension, diabetes,

substance abuse and nutrition, while also introducing the faculty, staff and students within the

college community to your health professional program. You will learn to identify where and how

you can conduct a health fair and why it is another great strategy to include in your recruitment plan.

Learning Objectives:

• Increase awareness that a health fair can be used as a strategy to recruit students to a health

profession.

• Describe the process for conducting a health fair on a partner school‘s campus and providing

service to the community while benefiting your own program.

• Gain a working knowledge of the components of a health fair, the planning process involved

and the execution of the event.

2:30 pm – 3:30 pm Marriott Ballroom Balcony B 7H

Recruiting with ELS to Globalize Your Campus

Vendor Presentation

All Levels

Susan Kassab, Director, University Admission Services, ELS Education Services, Inc.; Jim

Crawley, Director, ELS University Partner Relations, ELS Education Services, Inc.

ELS Educational Services can be your strategic partner to recruit qualified graduate students from

around the world. Your department has the opportunity to partner with ELS at no cost and become

a part of our network of thousands of graduate programs from nationally ranked colleges and

universities who receive international student applicants. Learn more about the international students

market, successful recruitment strategies and how you can partner with ELS to optimize your

recruitment efforts.

Learning Objectives:

• Define turnaround, publicize it and stick to it.

• Define grant amounts based on GPA ranges or setting grant amounts for all international

students.

• Define admissions standards clearly to partners.

• Partner with U.S. government agencies.

• Share promotional allowance incentives through ELS Promotional Allowance Program.

• Broaden your reach.

• Increase selectivity.

• Utilize extensive and cost-free promotions.


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3:30 pm – 4:00 pm Exhibit Hall C

Refreshment Break in Exhibit Hall

4:00 pm – 5:00 pm Marriott Ballroom Balcony A 8A

Strategies from the Field: Evaluating Paperless Recruitment

Special Interest Forum All Levels Marketing & Recruitment

Tracy Templin, Assistant Director for Admissions and Recruitment, George Warren Brown

School of Social Work, Washington University in St. Louis; Richard Sigg, Director, Admissions

and Recruitment, Washington University in St. Louis

This special interest forum will explore effective strategies for paperless recruitment. Topics discussed

will include the processes for and tracking results of buying names, advertising, webinars or

online information sessions and effective email communication plans. Participants should come to

learn about other schools‘ strategies as well as share their own experiences in paperless recruitment.

4:00 pm – 5:00 pm Washington 1 8B

More Than Just Fans: Five Steps to Creating Vibrant Social Communities That

Cater to Graduate Students

Traditional Presentation All Levels Marketing & Recruitment

Jeff Berg, Social Media Strategist, Peterson‘s, a Nelnet Company

With over three-quarters of the adult population using social media and usage accounting for more

than 20 percent of total Internet time, social media is the most important thing to happen to human

conversations since the dinner table. Students today have grown up using social technologies. For

them, social media usage is a core life skill and not just a hobby. Drawing from a blend of academic

research and real-world campaigns, Peterson’s lead social strategist, Jeff Berg, will discuss

how social media can play a key role throughout the graduate school selection and application

process and provide attendees with practical tactics that they can implement in their social media

strategies today.

Learning Objectives:

• Learn why social media is particularly effective with prospective students.

• Learn where social media fits into the overall branding of a graduate program.

• Learn five tactics that you can act on now to aid your social strategy.

4:00 pm – 5:00 pm Marriott Ballroom Balcony B 8C

Office Olympics: A Guide to Recruiting & Retaining a Gold Medal Admissions Team!

Traditional Presentation All Levels Career & Staff Development

Lonnie Anderson, Assistant Director of Admissions, Pacific University; Leah Pelto, Assistant

Director of Admissions, Pacific University

Finding and hiring a good team member is a daunting task. Retaining a cohesive staff is equally as

challenging. The frequency of staff turnover in higher education, especially in the area of admissions,

can often feel like a revolving door and make it difficult to fully invest in new hires. The presenters

will offer suggestions for improving the search process for the right employee. The primary

focus of the session will be strategies for managing a strong admissions team, especially during

these times of rapid enrollment growth. Offices are told to do more with less; therefore, managers

must carefully balance institutional demands with the well-being of his/her staff members. Come

investigate ways to create a skilled, unified admissions team that is guaranteed a GOLD medal.

Learning Objectives:

• Provide examples of enhancements to the search process for a new employee and how to

find the right “fit."

• Discuss strategies for creating a positive working environment that keeps employees challenged

and engaged.


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• Explore ways to learn about individual staff members and techniques for unifying different

personalities into a strong, communicative team.

• Discuss ways to keep a team engaged by promoting success and showing appreciation.

4:00 pm – 5:00 pm Washington 2 8D

Creating a Monumental Future: A One-Stop Portal for All Your Audiences, Internal

& External

Traditional Presentation All Levels Process Improvement

Dave Fletcher, Senior Director of Graduate Admissions, Barry University; Michel Sily, Assistant

Vice President for Web Marketing, Barry University

An electronic portal can provide access for, and create engagement with, your entire campus:

prospects, inquirers, applicants, admitted or deposited applicants, enrolled students, alumni, even

for faculty and staff. Barry University uses such a portal, which is dynamic (i.e., knows the user

profile and provides relevant information) and intelligent (i.e., knows where the user is and prompts

for the next step). Implement business rules to communicate effectively with your clients. Track your

students from prospect to enrolled. Help move them along in the process. Check application status.

Forecast enrollment more accurately. Send targeted messages. Allow access based on user profile.

Let your users fully engage their own process. This portal can be fully integrated with popular social

networking sites and can be accessed with smartphones or similar devices. The possibilities are

limited only by your imagination.

Learning Objectives:

• Discuss the value of a one-stop portal for engaging your audiences.

• Describe how this portal is both dynamic (i.e., customizes itself for the specific user profile)

and intelligent (i.e., understands the user’s situation and responds accordingly).

• Discuss how business rules must be implemented to effectively communicate with the

audience.

• Envision the possibilities that a similar portal could provide for your own university.

4:00 pm – 5:00 pm Washington 3 8E

Perspectives on the Preparation, Placement & Advising of Middle Eastern &

North African Students Attending U.S. Graduate Programs

Traditional Presentation All Levels Diversity & Global Issues

Deirdre Evans-Pritchard, Senior Program Officer, Fulbright Foreign Student Program,

Amideast; Lia Nigro, Coordinator, Advising and Testing Services, Amideast; Mody Alkhalaf,

Director of Cultural and Social Affairs, Cultural Mission of the Royal Embassy of Saudi Arabia

Providing a through line from Middle Eastern educational backgrounds and preparation to placement

in U.S. institutions of higher education, this presentation covers: 1) trends in exchange and

higher education within the Middle East, providing an overview of the larger in-country programs

sending students to the United States, and the strategies for institutions to gain an advantage in

attracting students from the Middle East/North Africa, 2) The King Abdullah Scholarship Program

as a prime example of the Kingdom of Saudi Arabia’s investment in education – the presentation

will focus on the objectives, processes, numbers and processes of the scholarship program, and 3)

An analysis of data on the placement of Middle Eastern students through the Fulbright program over

the past five years to provide a sense of trends, distribution and academic program preferences. The

presenters will include consideration of stumbling blocks, opportunities and student inclinations.

Learning Objectives:

• Discuss developments in higher education in the Middle East as they impact graduate education

in the United States.


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• Discuss the goals and policies of graduate scholarship programs for students applying to

U.S. institutions from the Middle East.

• Discuss the challenges of interfacing Middle Eastern students and their educational experiences

with U.S. graduate programs.

4:00 pm – 5:00 pm Washington 4 8F

Graduate Admissions Professionals & Administrators as Change Agents to

Improve Completion Rates

Traditional Presentation All Levels Graduate Student Services

Melissa Barry, Assistant Dean, University of Georgia; Shauna Hemingway, Director of

Outreach and Diversity, Graduate School, University of Georgia

This interactive session features how admissions professionals and administrators can act as

change agents to educate graduate students and facilitate their graduation so they may lead lives

of purpose. Administrators at a Research I institution will delineate the process for collaborating

with faculty to serve graduate student learning and development. Presenters will discuss their findings

through their participation in the Council of Graduate School’s PhD Completion Project and

share the three components for long-lasting improvements. The program will end with forming

small groups to evaluate and design implementation plans for both a case study applicable to most

universities, as well as a specific issue at the participant’s institution.

Learning Objectives:

• Describe how admission professionals and administration can foster program-level change

at your own institution.

• Develop a similar plan at your university in order to improve retention and completion rates.

4:00 pm – 5:00 pm Washington 5 8G

Get Focused, Get Results: How an Integrated Marketing Plan Drives Enrollment

Traditional Presentation All Levels Marketing & Recruitment

Abu Noaman, CEO, Elliance, Inc.; Dianne King, Executive Director, Marketing and

Communications, Pepperdine‘s Graziadio School of Business and Management

What do you need to change in order to attract more of the ‘right fit’ students? As Pepperdine’s

Graziadio School of Business discovered, the answer is a little bit of everything. Too often graduate

programs find themselves running a perpetual marketing treadmill. Open houses, pay-per-click,

radio, direct mail, email, public relations, social media...the list of events and collateral seemed

endless. Pepperdine learned it’s much more effective if your brand voice, website, search marketing

and pay-per-click campaigns all work together. The presenters will explain how to make that happen.

You’ll learn the series of steps utilized to make the school‘s pay-per-click campaigns achieve

more with less. We’ll also explain why the organic search marketing initially focused on a set of

hyper-local phrases promoting the part-time MBA degree. With the revised website now leading the

brand, Pepperdine‘s internal teams could reference a common source for inspiration and keywords.

Pepperdine‘s marketing, enrollment, public relations and advancement teams learned the power

of working from a shared understanding of keyword-driven communication and flexible content.

Learning Objectives:

• Evaluate the effectiveness of a current organic campaign against marketing goals.

• Identify ways to improve the outcomes of your PPC campaign.

• Explain the role your brand position plays in achieving your online goals.


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NAGAP Alliance Circle Partner


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Saturday, April 9, 2011

Day-At-A-Glance

8:00 am – 10:00 am

Registration Open

8:30 am – 9:30 am

Beverage Service Available

BREAKOUT SESSIONS

9:30 am– 10:30 am

9A One Great Idea! Special Interest

Forum

9B Rock the Garden: Becoming a Thought Traditional

Leader & Building Your Brand Through Presentation

Social Media

9C Honey, I Shrunk the Admissions Office Traditional

Presentation

9D Saving Graduate Admissions: Using

Technology to Successfully Manage –

& Justify– Your Graduate Admission

Process

9E Going CSI: A Crash Course on Examining

& Evaluating Chinese Credentials

10:45 am – 12:00 pm

Closing Brunch with Kevin Jennings

Recruit, Retain, Rethink, Reshape: Thoughts on How

to Redo Admissions for a More Diverse America

Traditional

Presentation

Traditional

Presentation

Convention

Registration 1

Convention

Lobby

Washington 1

Washington 2

Washington 3

Washington 4

Washington 5

Marriott

Ballroom 1-2


Join us in Austin and help celebrate

NAGAP’s 25th Anniversary.


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Saturday, April 9, 2011

Breakout Sessions

9:30 am – 10:30 am Washington 1 9A

One Great Idea!

Special Interest Forum All Levels Marketing & Recruitment

Anne Seed, Director of Admission, Samuel Merritt University; Andre Singleton, Recruitment

and Outreach Specialist, California School of Podiatric Medicine

Join your colleagues at this last session at NAGAP to brainstorm and share ‘one great idea.‘ That

is, what one great idea are you taking home with you that you will share with your staff, supervisor

or other colleagues? Hear from other NAGAP attendees what their one great idea is! We will share

our ‘one great idea‘ from previous NAGAP conferences (NYC in 2009 and SF in 2010), as well as

this year. Discussion will be informal and audience-generated.

9:30 am – 10:30 am Washington 2 9B

Rock the Garden: Becoming a Thought Leader & Building Your Brand Through

Social Media

Traditional Presentation All Levels Marketing & Recruitment

Clark Gregor, Assistant Director of Admissions, University of St. Thomas; Shanna Davis,

Assistant Director of Admissions, University of St. Thomas – 2010 Promotional Excellence

Award Winner

How many tweets does it take to recruit a student? This session will tell the story of how the University

of St. Thomas’ Opus College of Business has organically increased its social media presence over

the past two years. We will share cases of our efforts in social media from sponsorship of ‘Rock the

Garden,‘ to give-always, contests and live-tweeting political debates, as well as the outcomes of

each. Topics covered will include use of Twitter, Facebook, LinkedIn, blogging and examples of special

initiatives. We will discuss the challenges and benefits of working with social media, as well as

ways to set objectives and measure outcomes. Bring questions and examples of how your program

has experimented with these and other tools for a lively and informative discussion.

Learning Objectives:

• Establish a social media working group.

• Plan a social media campaign (short- or long-term).

• Know what outcomes to expect from involvement in social media and how to communicate

its value.

9:30 am – 10:30 am Washington 3 9C

Honey, I Shrunk the Admissions Office

Traditional Presentation All Levels Career & Staff Development

Robert Sommo, Assistant Dean for Enrollment Services, New York University Silver School of

Social Work

The presenter will explore how shrinking overall budgets and changes in our environment – both

individual school and the overall university – have had an impact on the operations of the admissions

office. The presenter will discuss how these forced changes in structure have made it necessary

for creative solutions for admissions, student services, financial aid, etc. In particular, the presenter

will discuss how the admissions office responded to a forced cut in staffing with an increased

demand in prospects, applicants and students.


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Learning Objectives:

• Do more, or meet current levels, with a smaller staff.

• Create positions that incorporate more than one component of enrollment services.

• Share ideas on how budget issues have impacted recruitment general outreach.

• Share ideas on how to ‘manage expectations‘ of those above and below you when numbers

are way up – but demands for ‘cuts‘ are made.

• Share ideas on working with office morale and ‘selling‘ changes.

9:30 am – 10:30 am Washington 4 9D

Saving Graduate Admissions: Using Technology to Successfully Manage – &

Justify – Your Graduate Admission Process

Traditional Presentation All Levels Process Improvement

Dean Tsantir, Director of Admissions and Recruitment, University of Minnesota; Terrence

Grus, Director of Admissions and Student Records, University of Missouri Columbia

This two-part presentation will offer a look into two graduate school admissions offices that prevented

attempts to shut them down by demonstrating their value as an economy of scale. We will

look at how each office has been able to utilize technology to fashion a coherent, efficient and

relatively simple application process for applicants, staff and even faculty users. The presenters

will describe the specific features that have proven to avoid costs while increasing efficiencies. The

presenters will also provide a progress report on significant changes implemented on each campus

for the fall 2011 admissions cycle. Time will be allowed for questions and for attendees to share

their own best practices.

Learning Objective:

• List specific examples of paperless admissions processing, workflow improvement and creative

use of technology to avoid costs.

9:30 am – 10:30 am Washington 5 9E

Going CSI: A Crash Course on Examining & Evaluating Chinese Credentials

Traditional Presentation All Levels Diversity & Global Issues

Alice Tang, Senior Evaluator, International Education Research Foundation (IERF); I-Hsing Lin,

Senior Evaluator, International Education Research Foundation (IERF)

The most significant growth in international students has recently been from China. This jam-packed

session will provide an overview of the educational system as well as address its more complicated

features. This will include the development of min bans, new private institutions of higher education

which have rapidly emerged in China. Afterwards, the presenters will focus on the examination of

the academic records and what embedded security features there are to help determine the likelihood

of fraud. Participants will have the opportunity to review samples of forged documents.

Learning Objectives:

• Describe the differences between traditional and alternative routes in higher education in

China.

• Determine the accreditation of min bans (new private institutions) and the overall admissibility

of their graduates.

• Examine academic records from China and the likelihood of a forgery.


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Exhibitors

A 2 International Education Fairs Booth # 53

Inonu Cad. Gumussuyu Mah., Haricicye Konagi Sok. Ozan Han,

No: 9/4 TAKSIM 34437, Istanbul/Turkiye

902122660095 Fax 902122660073

www.aafair.com

Using our 21 years of experience in the education and counseling field, a² International Education

Fairs has been able to organize the most successful international student recruitment fairs in Turkey,

Bulgaria, Kazakhstan, Azerbaijan, Egypt and Morocco for the past 10 years and will organize the

first Syria fair in 2011.

AACRAO & AACRAO International Education Services Booth # 51

1 Dupont Circle, Suite 1B7, Washington, DC 20036

202-355-1052 Fax 202-822-3940

www.aacrao.org

AACRAO is a nonprofit, voluntary, professional association of more than 10,000 higher education

admissions and registration professionals. Our mission is to serve and advance higher education

by providing leadership in academic and enrollment services. AACRAO International Education

Services is a resource for international credential evaluation services, training services and

consultations.

Alloy Education Booth # 54

2 Lan Drive, Westford, MA 01886

978-842-2774 Fax 978-692-4174

www.alloyeducation.com

For over 25 years, Alloy Education has been the leading recruitment company for undergraduate

admissions. We are excited to bring our winning formula to the graduate admission market. Services

include: lead generation, direct marketing, retargeting, creative, research and communication

services.

CollegeNet, Inc.

805 SW Broadway, Suite 1600, Portland, OR 97205

503-973-5200 Fax 503-973-5252

www.corp.collegenet.com

Booth # 26P

Innovation, Efficiency, Balance – Accomplish More, Consume Less. CollegeNET improves efficiencies

and communication for higher education with advanced web-based technologies that support

admissions, class and event scheduling, space and resource management, course evaluation,

commencement and alumni relations. See us at NAGAP 2011 to learn more about our exceptional

online services.


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Direct Development, Inc.

7515 Lee Highway, Falls Church, VA 22042

703-560-8414 Fax 703-573-8508

www.directdevelopment.com

Booth # 38P

Direct Development provides direct marketing services for student recruiting, specializing in integrated

multi-channel campaigns involving direct mail, email, online and mobile applications. We

offer a full range of services including graphic design, list acquisition, printing and mailing, E-mail,

SMS text, QR codes and Personalized URL (PURL) landing pages.

SPONSOR

Earthbound Media Group

14988 Sand Canyon Avenue, Irvine, CA 92618

949-857-4000 Fax 949-857-4004

www.earthboundmediagroup.com

Booth # 14P

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our goal is to evolve

the digital and visual landscapes of business for brands worldwide. As a leader in the marketplace,

EMG has single-handedly set a benchmark for complexity, creativity and vitality in the

solutions we have provided for both our partners and clients alike.

Educational Credential Evaluators, Inc. Booth # 57

101 W. Pleasant Street, Suite 200, Milwaukee, WI 53212

414-289-3400 Fax 414-289-3411

www.ece.org

Educational Credential Evaluators, Inc. (ECE ® ) is an international nonprofit, credential evaluation

organization with more than 30 years experience. For credential evaluators, recruiters and international

enrollment managers, ECE offers quick and accurate evaluation reports, online training, a

publication series, customized training programs and a free e-newsletter.

Educational Perspectives

P.O. Box 618056, Chicago, IL 60661-8056

312-421-9300 Fax 312-421-9353

www.edperspectives.org

Booth # 19P

Educational Perspectives is a not-for-profit public service organization and a member of the

National Association of Credential Evaluation Services (NACES). We are dedicated to preparing

responsible evaluation reports that help foreign-educated individuals have their non-U.S. education

recognized in the United States.


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eLearners.com, website of Education Dynamics

5 Marine View Plaza, Suite 212, Hoboken, NJ 07030

484-766-2979 Fax 201-377-3020

www.elearners.com

Booth # 9P

eLearners.com ® , EarnMyDegree.com and educationconnection.com are several content-rich,

highly-visible education websites offered by EducationDynamics. Connecting more than three million

students a year to online and three campus-based education opportunities is a track record we

are extremely proud of. In addition to generating great prospects we now offer LeadWatchLive, the

only Lead Management bin and solution built exclusively for education.

ELS Education Services Booth # 60

400 Alexander Park, Princeton, NJ 08540

609-750-3543 Fax 609-750-3507

www.els.edu

ELS is a leader in international student recruitment, testing and teaching of English. Entering

its 50th year, ELS offers the largest network of campus-based English language

instruction centers with more than 55 study locations in the U.S. and Canada, plus additional

centers in 10 countries around the world. Maximize your international recruitment:

www.InternationalStudentRecruitment.org.

EMAS Pro

111 Torrey Pines Road, LaJolla, CA 92037-4551

866-999-3627 Fax 858-454-9761

www.emaspro.com

Booth # 13P

Since 1997, Education Systems, Inc. (ESI) has been a leading provider of higher education enrollment

management software under the EMAS Pro product name. EMAS Pro solutions, which include

EMAS Recruitment Pro and EMAS Retention Pro, benefit from direct consulting with more than 500

enrollment management teams and 40 years of experience in the industry.

SPONSOR

ETS

660 Rosedale Road, Princeton, NJ 08541

609-683-2726 Fax 609-683-2669

www.ets.org

Booth # 33, 34P

At nonprofit ETS, we advance quality and equity in education by creating assessments based

on rigorous research. Founded in 1947, ETS develops, administers and scores more than 50

million tests annually – including the TOEFL ® , TOEIC ® and GRE ® tests and The Praxis Series

assessments – in more than 180 countries worldwide.


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Foundation for International Services, Inc. Booth # 24

14926 35th Avenue West, Suite 210, Lynnwood, WA 98087

425-248-2255 Fax 425-248-2262

www.fis-web.com

Expert foreign credentials analysis has been our priority for more than 30 years. FIS, a NACES

member, partners with colleges and universities to facilitate international enrollment and transfer

credit by designing institution-specific procedures and providing exceptionally detailed evaluation

reports. Our team includes both regional experts and former university admissions and registrar

personnel.

FPP Edu-Media Booth # 42

Alameda Lorena 684, Casa 4 Jardins,

Sao Paulo, SP Brazil 01424-000

310-430-4645

www.fppedumedia.com

FPP Edu-Media has been a one-stop shop in international student recruitment for more than 10

years and has become the largest recruitment fair organizer in Latin America. Our upcoming Postgraduate/MBA

fairs will be taking place in Brazil, Mexico, Colombia and Argentina, where our

pre-screened students will be specifically seeking graduate level opportunities.

Geotrio Booth # 52

324 Church Street, Mountain View, CA 94041

650-200-7346

www.geotrio.com

Geotrio is enabling academic institutions to offer digital, audio campus tours for smart-phones as

well as virtual tours for prospective students and visitors. This is a great way for universities and

colleges to showcase their campus and enhance enrollment. Join us and create your own campus

tour today!

SPONSOR

GradSchools.com, website of Education Dynamics

1350 Edgemont Avenue, Suite 1100, Chester, PA 19013

484-766-2979 Fax 484-766-2910

www.gradschools.com

Booth # 10P

GradSchools.com, part of EducationDynamics, is the leading and most comprehensive

resource for graduate schools, offering unparalleled information and guidance for prospective

students seeking campus and online programs. Intuitive filtering options enable interested

students to narrow their choice of schools, ensuring a consistent flow of qualified candidates

for our academic partners.


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Graduateguide.com Booth # 29

210 North Avenue, New Rochelle, NY 10801

914-632-7771 Fax 914-632-3412

www.graduateguide.com

Graduate School Guide and www.graduateguide.com are two of the most cost-effective recruitment

products for today’s graduate admissions director. Advertisers are allowed unlimited click

through. Students using this site prefer its ease of use and comprehensiveness. In print and online,

we have a low-cost solution for your recruitment needs.

Alliance Circle Partner

Hobsons

50 E. Business Way, Suite 300, Cincinnati, OH 45241

513-985-6010 Fax 513-891-6222

www.hobsons.com

Booth # 39, 40P

Hobsons supports education professionals in the preparation, recruitment, management and

advancement of students. With secondary school solutions, integrated marketing tools and

enrollment management technology, Hobsons provides innovative solutions that make it easy

to help students make the best decisions throughout the entire education lifecycle.

Hotcourses Inc.

150-152 King Street, London, England W6 OQ4

044-208-600-5300 Fax 044-208-741-7716

www.hotcoursesabroad.com

Booth # 25P

Hotcourses International websites are the world’s busiest for international students looking to study

outside their home country. As the largest database of programs (500,000), it provides comprehensive

coverage of U.S. College & University programs. 21 locally domained websites in 15 languages

help 10 million students search and connect to U.S. schools.

ICEF Booth # 32

AM Hofgarten 9, Bonn, Germany 53113

49-228-201-19-0 Fax 49-228-201-19-44

www.icef.com

ICEF is the recognized industry leader in bringing together educational institutions with prescreened

high-quality recruitment agents. ICEF workshops take place at 10 locations globally,

including Vancouver this May and offer educators the opportunity to recruit from each of the world’s

student markets in a cost-effective and time-efficient format.


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SPONSOR

SPONSOR

IDP Education

1818 Market Street, #1105, Philadelphia, PA 19103

215-282-1880 Fax 215-282-1881

www.usa.idp.com

Booth # 46P

IDP Education is the world’s largest student placement firm, with more than 70 companyowned

counseling centers in more than 20 countries. Professional counselors work closely with

Asian and Middle Eastern graduate candidates to place them in the best institutions for their

qualifications, goals and abilities.

IELTS International

825 Colorado Blvd., Suite 112, Los Angeles, CA 90041

323-255-2771 Fax 323-255-1261

www.ielts.org/usa

Booth # 41P

Recognized by over 6,000 educational institutions and professional bodies worldwide, including

more than 3,000 U.S. programs and institutions. IELTS tests all the language skills necessary

for successful study experience in the U.S. and other English-speaking environments. IELTS

is the real-life test for the real world that puts people first.

Intelliworks, Inc. Booth # 31

7315 Wisconsin Avenue, Suite 200W, Bethesda, MD 20814

240-288-3210 Fax 301-986-0902

www.intelliworks.com

Intelliworks enables enrollment and admissions professionals to make purposeful connections with

students through its Web-based relationship management, marketing and recruitment services.

Leading institutions around the globe leverage Intelliworks’ relationship management solutions for

higher education to increase enrollment, enhance marketing performance and improve operational

efficiency.

SPONSOR

Interfolio

1900 L. Street, Suite 603, Washington, DC

202-503-1297

www.interfolio.com

Booth # 43P

In collaboration with ETS, Interfolio provides admission offices with an efficient way to collect

and manage application materials for graduate students. Since 1999, Interfolio has delivered

four million documents to more than 500 universities. The Web-based service saves money

and time by unifying processes, integrating with existing systems and reducing the resources

needed to effectively manage graduate school applications. To find out how you can quickly

implement this affordable solution backed by unparalleled customer support, contact Interfolio.


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International Education Research Foundation

6133 Bristol Parkway, Suite 300, Culver City, CA 90230

310-258-9481 Fax 310-342-7086

www.ierf.org

Booth # 44P

International Education Research Foundation (IERF) was founded in 1969 as a specialist in foreign

credentials evaluation. It is the oldest organization to provide equivalency reports for international

applicants, both for university admission and transfer credit. IERF’s services, which include electronic

applications and reports, are reliable, timely and applicant-friendly.

IREX Booth # 58

2121 K Street, NW, Washington, DC 20037

202-628-8188 Fax 202-628-8189

www.irex.org

IREX is an international nonprofit organization providing thought leadership and innovative programs

to promote positive, lasting change globally. We enable local individuals and institutions to

build key elements of a vibrant society: quality education, independent media and strong communities.

Founded in 1968, IREX has an annual portfolio of more than $60 million and a staff of more

than 400 professionals worldwide.

Josef Silny & Associates, Inc. International Education

Consultants Booth # 36

7101 SW 102 Avenue, Miami, FL 33173

305-273-1616 Fax 305-273-1338

www.jsilny.com

Josef Silny & Associates, Inc. (JS&A) is a leading provider of foreign credential evaluation and

translation services since 1987. We are committed to providing the highest quality foreign credential

evaluation and translation reports at a low fee, with a quick turnaround time and in the most professional

manner. JS&A is a member of NACES, NAFSA and the ATA.

Mycollegei.com Booth # 28

316 California Avenue, Reno, NV 89509

818-789-8399 Fax 818-783-8850

www.mycollegei.com

MYCOLLEGEi is a cutting-edge, user-friendly platform created for domestic and international students

who want to add another dimension to their undergraduate and graduate school applications.

This site allows applicants to build an on-line interview profile that can be viewed by the

colleges and universities to which they are applying.


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NAGAP

P.O. Box 14605, Lenexa, KS 66285-4605

913-895-4616 Fax 913-895-4652

www.nagap.org

Booth # 16P

The National Association of Graduate Admissions Professionals is the only professional organization

devoted exclusively to the concerns of individuals working in the graduate admissions and

recruitment environment. Membership in NAGAP provides an opportunity to network with professional

colleagues at all sizes and types of institutions: large and small, public and private, secular

and non-secular.

SPONSOR

Oracle

1900 Oracle Way, Reston, VA 20190

703-364-0566 Fax 703-364-0566

www.oracle.com

Booth # 55P

Oracle Education and Research helps universities, colleges and research institutions meet

their business challenges and more, by providing the world’s most complete, open and integrated

business software and hardware. Oracle’s industry-leading products give customers

unmatched benefits including unbreakable security, high availability, scalability, energy efficiency,

powerful performance and low total cost of ownership.

Pearson

5601 Green Valley Drive, Bloomington, MN 55437

952-681-3514 Fax 952-681-3298

www.psychcorp.com

Booth # 8P

Pearson is a leading publisher of psychological, counseling, development, cognitive, achievement

and career interest assessments, which provide greater insight as you make decisions to achieve

successful outcomes. Our well-validated tools include the PCAT, a pharmacy-specific test that measures

general academic ability and scientific knowledge necessary for the commencement of pharmaceutical

education, and the MAT, which is designed to measure background knowledge critical

to the commencement of study in graduate school.

Peterson’s Interactive

461 From Road, Suite 200, Paramus, NJ 07652

609-896-1800 Fax 609-896-4530

www.petersons.com

Booth # 35P

Peterson’s Interactive is focused exclusively on partnering with colleges and graduate programs

to provide comprehensive, online advertising solutions that help schools meet their recruitment

goals. Every year millions of prospective students research and connect to colleges and graduate

programs through our flagship web property.


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NAGAP 2011 Annual Conference 93

Plattform Higher Education Booth # 21

15500 West 113th Street, Suite 200, Lenexa, KS 66219

913-254-6913 Fax 913-538-5078

www.platformhighereducation.com

Advertising

PlattForm Advertising is the largest marketing and advertising firm focused on inquiry generation

and enrollment solutions for the career college sector of higher education. For nearly 20 years,

PlattForm has delivered results with traditional media and has become the leader in online lead

generation, supporting more than 3,500 campuses worldwide.

Public Identity, Inc. Booth # 45

1220 S. Boyle Avenue, Los Angeles, CA 90023

323-266-1360 Fax 323-266-1010

www.publicidentity.com

Public Identity specializes in branded promotional merchandise and apparel. We offer: extensive

product knowledge (ability to suggest the right product fit); personable customer service (attentiveness

to client needs); alleviation of stress (easy and efficient ordering); expedient product delivery

(extremely reliable); and competitive prices (always priced right the first time).

SPONSOR

QS

3600 Reservoir Road NW, Washington, DC 20007

202-255-0550 Fax 202-338-3916

www.qs.com

Booth # 37P

QS links high achievers from the undergraduate, graduate and MBA communities around

the world with leading business schools and universities through websites, events such as the

World University Tour, World Grad School Tour and World MBA Tour, e-guides and technical

solutions.

Royall & Company

1920 East Parham Road, Richmond, VA 23228

804-741-8965 Fax 804-521-0323

www.royall.com

Booth # 5P

Royall & Company works exclusively with colleges and universities to achieve their undergraduate

and graduate enrollment goals. Our proprietary direct marketing strategies deliver proven results

that often exceed an institution’s expectations for a strong recruitment cycle. To find out more,

please call Debby Serena at (800)-899-7227.


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SLICE, INC.

20301 Highland Hall Drive, Montgomery Village, MD 20886

301-519-8101 x. 112 Fax 301-519-8104

www.slice-works.com

Booth # 17P

Slice is your resource for online marketing campaigns. Our services include branding, marketing,

web design, social media strategy, custom pages and information apps. Our strategic partner, JB

Management Solutions, provides services in Communication Outreach, Event and Logistics Management,

Program Design and IT. Let’s see what we can do together!

Spectrum Creative Solutions Booth # 61

306 Main Street, Poughkeepsie, NY 12601

845-473-4400 Fax 845-473-7715

www.spectrumedusolutions.com

Spectrum Creative Solutions provides a full range of higher education marketing services, from

initial inquiry to enrollment. We create automated and fully integrated marketing programs that

address each prospect on an individual basis. From building personalized viewbooks to private

social networks, experience the Spectrum difference for your school today.

Stamats Communications, Inc. Booth # 30

615 Fifth Street SE, Cedar Rapids, IA 52406

800-553-8878 Fax 319-365-5421

www.stamats.com

Stamats, Inc., is a higher education marketing company helping colleges and universities with their

goals for recruiting students and raising funds through digital marketing, research, planning, brand

marketing, direct marketing, print media and more.

Symplicity Corporation Booth # 22

1560 Wilson Blvd., Suite 550, Arlington, VA 22209

703-351-0200 x. 7100

www.symplicity.com

Symplicity Corporation’s Admissions system enables higher education institutes to manage the full

lifecycle of admissions needs through a single web system. With branded applications, integrated

event management and a seamless interface for constituents. Admissions by Symplicity makes the

best use of your office’s time and budget.


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TargetX

10 Canal Street, Suite 205, Bristol, PA 19007

877-715-7474 x101 Fax 877-349-3968

www.targetx.com

Booth # 6P, 7P

TargetX blends powerful technology – including its Student Recruitment Manager, an innovative,

cloud-based CRM solution – with a bold approach to consulting, to help schools build stronger

relationships with prospects. More recently, TargetX launched an Education and Training Center

where admissions professionals can collaborate with colleagues and thought-leaders through

recruitment-related coursework.

The Collegebound Network Booth # 23

1200 South Avenue, Suite 202, Staten Island, NY 10314

718-761-4800 Fax 718-761-3300

www.collegebound.net

Since 1987, The CollegeBound Network (CBN) has worked with America’s leading colleges, universities

and career schools in connecting learners with educational opportunities. More than three

million surfers utilize CBN’s sites, including CollegeBound.net, CollegeSurfing.com, SpaBeautySchools.com

and others. CBN specializes in recruitment lead generation solutions for 1,000+

institutions and 3,500 campuses using targeted marketing initiatives.

Turnitin For Admissions Booth # 59

111 Broadway Street, 3rd Floor, Oakland, CA 94607

510-764-7650 Fax 510-764-7651

www.turnitinadmissions.com

Turnitin for Admissions is a web-based service that helps admissions professionals:

• Verify admissions essays, personal statements and scholarship essays.

• Discover possible plagiarism, recycled submissions, and purchased documents.

• Save huge amounts of time in the applicant review/verification process.

Make equitable well-informed decisions based on verified documents.

U.S. Department of State EducationUSA Booth # 27

Washington, DC

202-632-6339

www.educationusa.state.gov

EducationUSA: Your partner in international education. Tap into our State Department-supported,

400+ strong center network in 170 countries to reach your international goals. Visit

EducationUSA.state.gov for more information.


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Varsity Outreach Booth # 20

11 Street Mark’s Avenue, Suite 2R, Brooklyn, NY 11217

347-394-3290 Fax 718-569-6444

www.varsityoutreach.com

Varsity Outreach helps admission offices create dynamic, interactive communities within Facebook

for prospective and admitted students. In these private communities, your future students can come

to learn about your school, to connect with each other and to interact with admissions staff and

current students. We provide a valuable tool for recruitment and yield efforts.

World Education Services

Bowling Green Station, P.O. Box 5987, New York, NY 10274

212-219-7303 Fax 212-739-6151

www.wes.org

Booth # 11P

WES is a non-for-profit and the largest credential verification and evaluation service for international

students and faculty in North America. WES offers the higher-education community several

international enrollment solutions such as: workshops and webinars, the WENR Newsletter, online

tracking at AccessWES and the WES iGPA calculator.

ZAP Solutions

700 River Avenue, Suite 321, Pittsburgh, PA 15212

412-697-2065 Fax 412-697-2066

www.paperlessadmissions.com

Booth # 56P

Streamline your admissions process with AMP, our web-based, paperless admissions system.

Detailed statistics and reporting put you in charge of your applicant data: customized to your

process and branding, separate interview scheduling module, data import/export and selfservice

functionality for applicants, faculty, committee and admissions staff. ZAP Solutions:

http://www.paperlessadmissions.com/nagap.

Zinch

600 Townsend Street, East, 4th Floor, San Francisco, CA 94013

858-229-4624

www.zinch.com

Booth # 12P

Zinch connects students and colleges. Three million students worldwide have created profiles to

connect with our college partners. More than 800 higher education institutions trust Zinch to help

them recruit students who are a perfect fit. These schools are generating significantly more results

than traditional search and direct mail marketing campaigns.


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Meeting Room and Hotel Maps

Lobby level

LOBBY LEVEL

8201

PARK

8205 8206 8209

TOWER

ELEVATOR

8210

8211

8212

CAPITOL

BOARDROOM

MAIN

KITCHEN

MAIN

KITCHEN

SALON 3

MEN

8216

RESTROOMS

WOMEN

8217

STONE’S THROW

RESTAURANT

SALON 2

B

DELAWARE

SUITE

A

8218

8219

RESTROOMS

M

W

ESCALATORS TO

TGM BALLROOM

VIRGINIA SUITE

A B C

8222

8223

RESTROOMS

8224

LOBBY

LOUNGE

SALON 1

MARYLAND SUITE

8226

Committee/

Chapter

Meetings

WARDMAN TOWER

MEETING ROOMS:

CONGRESSIONAL

WARDMAN TOWER

MEETING AND

GUEST ROOMS

BUS AND METRO

24TH STREET ENTRANCE

RETAIL

SPACE

WOODLEY

MARKET

GIFT SHOP

HARRY'S

PUB

CAR

RENTAL

ESCALATOR TO

EXHIBIT HALL C

CENTER TOWER

ELEVATORS

GUEST

ENTRANCE

CONCIERGE

MAIN LOBBY

LUGGAGE

FRONT

DESK

HEALTH CLUB

ESCALATOR

TO

HALL B

ESCALATOR

TO MEZZANINE

COAT CHECK

1 2

CONVENTION

REGISTRATION

DESK

ESCALATOR

TO EXHIBIT

HALL A/B

A B C

RESTROOMS

MEN

WOMEN

8228

8229

EXECUTIVE

ELEVATOR TO PARK OFFICE

TOWER GUEST ROOMS

AND GARAGE

EMBASSY

NATHAN HALE

THOMAS PAINE

ETHAN ALLEN

STARBUCKS

PATIO & LAWN

STARBUCKS

PORTE

COCHERE

On this level:

• Conference Registration

• Plenary Sessions

• Luncheons

• Breakout Sessions

• Pre-Conference Institute


ATRIUM

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NAGAP 2011 Annual Conference

Exhibit level

EXHIBITION LEVEL

M

W

LOADING

DOCK C

(6 BAYS)

4

3

2

EXHIBIT HALL C

(Lincoln Rooms 1 through 6)

B SOUTH

1

5 6

2

1

3

EXHIBIT HALL A

4

PACKAGE

ROOM

ESCALATOR TO

MAIN LOBBY

ESCALATOR

TO LOBBY

LEVEL

M

W

WASHINGTON ROOM

B-NORTH

(1 through 6)

5

6

ESCALATOR TO

LOBBY LEVEL

On this level:

• Exhibit hall

• Refreshment Breaks

• Continental Breakfast

• Book Signing

• NAGAP Resource Center

• Breakout Sessions


A Fresh Perspective on

International Education

Setting the Standard for Accessibility and Service

Providing evaluations of international educational

credentials that help you make prompt, well-informed

decisions for graduate admissions.

For more information or to

obtain an application form

visit www.edperspective.org

or call 312.421.9300.

Member of the National Association of

Credential Evaluation Services (NACES ® )

ALL credential evaluations completed in 5 Business Days

(upon receipt of all necessary documentation)


Register Now

for the 2011

Idealist Grad Fairs

The Idealist Grad Fairs offer your school the

opportunity to meet thousands of highly qualiÞed

prospective students from across the country

who are speciÞcally interested in graduate

degrees in public service. Register for the fairs

and learn more here:

gradfairs.idealist.org

Complementing the fairs, the Idealist Grad

School Resource Center offers original articles

and overviews on public-interest degree options

and advice for prospective students. Find it here:

gradschool.idealist.org

Summer

Los Angeles

San Francisco

Boston

New York

Washington, D.C.

Chicago

Fall

New York

Boston

Toronto

Washington, D.C.

Baltimore

Philadelphia

Minneapolis

Chicago

Ann Arbor

Portland

Seattle

Denver

San Francisco

Los Angeles

Houston

New Orleans

Atlanta

Chapel Hill

To learn more about the grad fair season or online resources,

contact us at gradfairs@idealist.org or 503-985-6657.

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