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CFO & Finance Directors' Forum - iQuest

Organised By

In Association With

The Inaugural National

CFO & Finance Directors’

Forum

Strategy and Intelligence for all Finance Leaders

www.cfosummit.ie

September 21st, 2011, Croke Park Conference Centre, Dublin


Introduction

Amongst other things, today’s business environment

calls for finance professionals to cut costs, minimise

overheads, ensure stable working capital and

search for new sources of funding. Equally, while

current financial markets may have enhanced the

role of the finance executive, it has also seen him/

her confronted with unprecedented challenges and

need for information. It is against this backdrop

that iQuest is delighted to announce the Inaugural

National CFO and Finance Directors’ Forum.

Fully aware that one learns best from one’s own

colleagues, this a high-level strategic forum aimed

exclusively at senior finance executives in both

the public and private sectors. The event has

been designed to ensure Ireland’s key financial

leaders come together to ‘brain-storm and

share’, and to discuss and debate the best

practices and finance strategies that will shape

the future of financial management both in

organisations and in the country as a whole.

The 2011 event will lead with the most pressing issues

for senior finance executives in 2011 and beyond,

encompassing the reality of how to demonstrate

finance's critical leadership role in managing change

and upheaval in the coming years. The conference

will provide the ideal platform to meet with

top-level CFOs and Heads of Finance. Indeed,

all in attendance will enjoy invaluable networking

opportunities with which to meet the best in the field

and exchange learning and advice on what’s to come.

Delegate Profile

The Inaugural National CFO and Finance Directors’

Summit aims to attract senior-level executives and

decision-makers from all industry stakeholders who

will attend in order to network, do business and access

knowledge on the latest trends, strategies and policies.

●● Chief Financial Officers

● ● Heads of Finance / Finance Directors /

Finance Managers / Financial Controllers

●● Heads of Risk / Shared services

●● Senior Accountants

●● Business & Financial Analysts

From all industries in both the public and private

sectors

Sponsors

Speakers Include:

Tom Byrne is currently employed in a specialist

Finance Role with CIE Group as Finance

Director on the Dart Underground Project. He is

also Chairman of Lincoln Search and Selection

and a former Group CFO and Director of BT

Ireland. Tom also held the position of Vice

President, Finance Transformation with BT

Global Services. He is a past President of The Chartered Institute

of Management Accountants Ireland (CIMA) and a Past President

and Trustee of the Trinity Business Alumni and a Board member

of a number of Charities and Companies, including Thompson

Insurances and previously held senior Finance positions with Bristol

Myers Squibb, BASF, and the Jefferson Smurfit Group.

Neil Parkinson - Chief Financial Officer, NTR

plc Neil was appointed Chief Financial Officer of

NTR plc in March 2011. Neil has held executive

roles with NTR group companies since 2006,

first as CEO of Irish Broadband, NTR's wireless

broadband business, which was merged with

Imagine Communications group in May

2008. Most recently, he was Chief Executive of Greenstar Ireland,

where he restructured the business in response to market challenges,

as well as acquiring and successfully integrating the Irish nonhazardous

waste assets of Veolia. Before joining NTR, Neil held the

positions of Chairman, Chief Executive and Chief Financial Officer

of Esat Group, the leading telecommunications operator that was

acquired by BT Group in 2000 for $2.4 billion. Neil holds a Bachelor

of Commerce degree from University College Dublin and is a fellow

of the Institute of Chartered Accountants in Ireland.

Donal Flynn, Finance & Commercial

Director, ESB Donal Flynn was appointed

Finance and Commercial Director in August

2010. Prior to joining ESB Donal worked in

Airtricity for seven years and was its Chief

Financial Officer since February 2008 when SSE

acquired Airtricity. Donal worked in a

number of finance roles with General Electric from 1998 to 2003.

He qualified as a chartered accountant with Arthur Andersen

having worked in both the London and Dublin practices of the firm

between 1995 and 1998. Donal holds Bachelor of Commerce and

Masters in Accounting degrees from University College Galway and

University College Dublin respectively.

Gary Owens, Chief Executive, IFG Ireland

Gary is Chief Executive Officer of IFG Ireland

and a director of IFG Group plc. Gary is a

Chartered Insurer and has fulfilled many senior

roles in both the Life and General Insurance

industries and was Managing Director of

Hibernian General Insurance Company until

July 2003. He is currently a non executive director of Chartis

Ireland, Chartis International and Euro Insurances.


Speakers Include:

Shane Mohan, Partner, Deloitte Shane is

a Partner in Deloitte Consulting specialising

in financial management, finance function

transformation and shared services. He also

leads the Deloitte CFO Programme in Ireland.

His clients include multi-national corporations,

public and private Irish companies, and

Commercial State Companies. Shane holds a Bachelor of

Commerce Degree and a Diploma in Professional Accounting

from University College Dublin, and is a Fellow of the Institute of

Chartered Accountants in Ireland.

Brian Flannery, Chief Financial Officer,

Siemens Ltd Brian Flannery was appointed

Chief Financial Officer of Siemens Limited

Dublin in January 2011. He previously held

the position of Country Controller - Industry

Sector in Siemens Limited. Having completed

a B.A. in Accounting & Finance, Brian

qualified as a Chartered Accountant with Deloitte Ireland before

moving to Deloitte and subsequently KPMG in Eastern Europe.

He joined Siemens in 2001 as Commercial Manager, Energy &

Transportation and was responsible for HR from 2003 to 2008.

John Crawley, Financial Advisor to the

Dublin Docklands Authority John Crawley

FCCA FIB, is an energetic leader with a

proven track record as The Finance Expert in

banking, driving business growth & business

turnaround. An Accountant by profession,

John has spent the last 8 years running and

advising businesses in both the private and public sector. Prior to

that John spent 23 years, in various Executive positions, with the

Ulster Bank Group.

Bill Danna, Senior Director of Finance,

Microsoft Bill Danna was appointed Senior.

Director of Finance for Microsoft’s European

Operations Center in January of 2011. He

previously held the role of Sr. Director of

Finance for Microsoft’s Global Financial

Services, Division Controller for the Microsoft

Office Division, and Division Controller for Microsoft Business

Solutions. Bill holds a B.S in Accounting and Business, and has

specialised his career around the integration of financial operations

for some of Microsoft’s largest acquisition, as well as companywide

initiatives for cost-savings and efficacy.

Trustee & Custodial Services, Securities Lending and Property

Development & Asset Management. Her experience covers the

breath of a large global business over multiple asset classes and

multiple jurisdictions and regulators. She is a member of the

Board of NAMA. Eilish is a fellow of the Institute of Chartered

Accountants in Ireland and carries a degree in Mathematics and

Engineering from Trinity College Dublin. She holds a Diploma in

Corporate Governance from the UCD Smurfit Business School

Centre of Governance and is a Board member of the Corporate

Governance Association of Ireland.

Adrian Crean, Finance Director,

McDonald’s Restaurants of Ireland Ltd

Adrian Crean has led the Finance function

at McDonald’s since 2002 having originally

joined the business in 1997. He is also

responsible for Supply Chain, Information

Technology and Restaurant Development for

the McDonald’s business. He is a qualified Chartered Accountant

and worked with Price Waterhouse Coopers in Dublin and

Melbourne, Australia between 1991 and 1997. Adrian holds

a Bachelor of Commerce degree from UCD and a Diploma in

Professional Accounting from the Smurfit School of Business at

UCD.

Paul Whelan, CFO, O2 Paul joined Telefonica

O2 Ireland as Chief Financial Officer in May

2004, where he currently has responsibility for

all finance related activity, risk management,

operations, legal, regulatory and procurement.

Prior to joining Telefonica O2 Ireland, he

worked with General Electric Corporation

for twelve years during which he held the role of Chief Financial

Officer of GE Capital Woodchester Ltd (GE Capital Subsidiary)

and held a number of other senior finance roles, including

European Controller, Manager of European Financial Planning

and Compliance and Reporting Manager. He is also Chairman

of Tesco Mobile, a joint venture between Telefonica O2 Ireland

and Tesco Ireland. Paul holds a B.Comm and a Diploma in

Professional Accounting from University College Dublin and is a

fellow of the Institute of Chartered Accountants.

Eilish Finan is an Independent Director and

Consultant and specialises in the Financial

Services & Property Sectors. Eilish has 20+

years experience in the Financial Services

industry. In her earlier career, Eilish worked

with KPMG as a chartered accountant. She was

CFO & Director of AIG Investments

specialising in Investment Management, Fund Management,

www.cfosummit.ie


Conference Programme

Programme

Wednesday, September 21st, 2011

8:45 Introduction from the Chair

Josephine Tierney, Finance Director, CPL Resources

PLC.

FINANCE IN A CHANGED WORLD

8:50 OPENING KEYNOTE ADDRESS:

Survive and Thrive in Today’s

Business Environment: The CFO`s

Role

●● How should finance transform to survive and thrive in today’s

business environment?

●● How can CFOs’ work together with other aspects of business to

drive strategic growth and change?

●● The changing role of the CFO with greater emphasis on value

creation.

Tom Byrne BA FCMA, Project Finance Director with CIE

Group, DART Underground and Former Group CFO BT

Ireland.

10:35 Coffee Break

11:00 PANEL DISCUSSION: Driving the most

from Lean Finance Strategies: Empowering

your Organisation to be more Financially

Efficient & Strategically Competent for Greater

Growth

●● What are lean financial strategies and how to apply them to

business?

●● Reducing costs without compromising business

●● Ensuring strong accounting practices to capitalise on future

investment possibilities

●● Best practice from practitioners

●● Investor Relations and Reputation Management

Panellists will be leading financial experts including:

Michael Darcy, CFO, The Now Factory

Karl Young FCMA, MBA General Manager Beech Park

Golf Club and Former FD Kraft Foods

Bill Craig, Partner, MC Partners

Eilish Fanin, Independent Director

9:20 PANEL DISCUSSION: Throwing off the Old

Pre-conceptions

There’s been a huge amount of material written about

the key attributes of a successful financial leader. More

traditional stereotypes such as cautiousness and technical

wizardry epitomise the old perspective of an excellent finance

leader, but what are characteristics that will define future

excellence? This insightful debate will explore the defining

characteristics and personality traits of the modern CFO

and Financial Director. Expect to gain practical knowledge

on how to perfect your communication skills, CEO support

capabilities, shareholder management approach and being

an integral member of the team that drives your company’s

strategic direction...

Paul Whelan, CFO, O2

Donal Flynn, Head of Finance, ESB

Adrian Crean, CFO, McDonalds

Tom O’Connor, CFO, Version 1

Brendan Jennings, Managing Partner, Deloitte

LEADERSHIP, FORECASTING AND STRATEGY

10:10 Shared Services and Business

Process Outsourcing (BPO) as Part

of a Wider Finance Transformation

Agenda

●● What do we mean by finance transformation and how have

organisation drivers evolved?

●● When are shared services and/or BPO appropriate?

●● What are the differences of managing a finance transformation

programme versus typical shared services or outsourcing

programmes?

●● What are the interdependencies which can trip you up along the

way and how can you create and leverage momentum?

●● Where is the evolution of shared services and BPO at?

Shane Mohan, Partner, Deloitte

11:45 Performance Management: Best

Practice Case Study

●● Understanding how business information can be integrated,

consolidated and assessed to facilitate accurate financial analysis

●● Developing accurate financial forecasting strategies and laying

out short and long-term plans to maximise profits

●● Effectively utilising financial analysis and forecasting results to

develop forward-looking business strategies

●● Linking performance management and RISK management, the

prioritise investment spend

●● Shifting resources to support the most profitable areas of the

business

John Crawley, Financial Advisor to the Dublin

Docklands Authority

12:10 The Keys to Successful Strategy

Implementation

●● Strategy Formulation Process

●● Strategy Execution

●● Strategy Control & Follow up

●● Leadership & suitable motivated management & employees

●● Corporate governance leading the change

●● Successful strategy implementation

Kevin Gahan, Immediate Past President CIMA ROI

12.35 Lunch

Sponsored By


DRIVING FINANCIAL INVESTMENT THROUGH

TECHNOLOGIES

1:45 Welcome back from the Chair

Alan Flanagan, Partner, Deloitte

1:50 Harnessing the power of intelligent

systems to achieve efficiencies in financial

reporting

●● What are the challenges facing CFO’s when it comes to efficient

financial reporting?

●● How can intelligent systems drive faster and more accurate

reporting processes?

●● Leveraging information systems to move away from a transaction

focused role to a strategic thinking role?

●● Customer Presentation

Bill Danna, Senior Finance Director, Microsoft, European

Operations & Development

3:40 Managing the Risk & Controlling

the Cost of Providing Pension Benefits

for Employees

●● De-risking defined benefits schemes

●● Pension Fees – what are you paying and what impact will it have

on your retirement?

●● Asset allocation – your investment strategy is the key decision

●● Employer V’s Trustees – managing conflicts and interests

Gary Owens, CEO, IFG

4:10 Emerging trends in Cash Management

●● Corporate Cash Management - definition and objectives

●● The Payments landscape in Ireland

●● Single European Payments Area (SEPA) - latest developments

●● The changing face of Accounts Payable

John Hand, Senior Relationship Manager, AIB Global

Treasury Services

RISK AND GOVERNANCE

4:45 Conference Close

2:30 KEYNOTE ADDRESS: Strategies

to Mitigate Risk in its Many Forms

●● How to effectively adapt your risk management procedures to suit

changing business conditions and market dynamics

●● Managing risk, protecting information and maintaining compliance

without hindering growth

Neil Parkinson, CFO, NTR plc

2:55 CASE STUDY: Corporate Governance &

Ethics

Leading companies need a clearly structured and fully

implemented Corporate Governance system. Brian Flannery

outlines the Siemens Corporate Governance and Compliance

Programme and outlines how the company has implemented

a responsible, value-based management and monitoring

system focused on long-term success, that provides

transparency and responsibility in entrepreneurial decision

making combined with an appropriate risk management

system.

Brian Flannery, CFO, Siemens

3:20 Coffee Break

www.cfosummit.ie


Who helps CFOs handle the pressure?

CFOs are often required to balance the priorities of many stakeholders. How do you cope when facing conflicting demands?

Deloitte’s unique perspectives on the four roles of the CFO - Steward, Operator, Strategist and Catalyst - helps you plan and

act in the most effective way – maintaining the balance and staying at the heart of business growth. As one of Ireland’s

leading business advisory firms, Deloitte has a dedicated team in the areas of Audit and Accounting, Tax, Pensions and

Reward Services, Corporate Finance, Management Consulting and Enterprise Risk Services.

Be in control, visit www.deloitte.ie

Contact Shane Mohan (01) 417 2543, email smohan@deloitte.ie

© 2011 Deloitte Touche Tohmatsu


Sponsors

About Deloitte

Deloitte Ireland is a world-class firm of expert business advisers, serving CFOs and other senior business

leaders who are seeking to protect and create value in a complex, dynamic environment. Our objective is

to help our clients succeed by anticipating tomorrow’s agenda with focused, insightful and fresh thinking

borne out of our multidisciplinary strengths. We draw upon our specialist skills in audit, tax, consulting and

financial advisory both within Ireland and across the Deloitte worldwide network. Deloitte works with the

CFOs of many of Ireland’s largest companies to help them enhance the quality of the support they provide

to the businesses they serve, and to improve the efficiency and effectiveness of their finance

organisations.

About Microsoft

Microsoft can help ensure your path to the future by providing familiar and consistent technologies for

cloud computing. Only Microsoft delivers cloud computing across public and private cloud environments

with shared components — identity, management, and development tools — to ensure that the

investments you make today move you ahead in the future. Building on current investments and IT

skillsets you already have, you have the power of cloud computing within your reach today.

We also know all about business productivity. For over 20 years we've been providing solutions that

simplify the way people communicate, share expertise, gain business insight and find information. We help

make sure your people get the most productive experience across the PC, phone and browser for the way

they work today — and the way they'll work in the future. You can choose from on-premises, online

services, or hybrid solutions. And because our solutions are built to work together — not as an isolated set

of applications — they'll help you make the most of your assets and eliminate redundant costs.

www.microsoft.ie

Sponsorship & Exhibition

Opportunities

Increase your brand profile and generate

business leads face-to-face with decision

makers attending this event. For details

call Suzanne Brennan on: 087 919 1292

or

email: suzanne.brennan@iquest.ie

Upcoming Events

Sept. 3rd Annual Cloud Computing Summit

Oct.

Electric Vehicles

Nov. Public Sector Finance & Efficiency

Dec. The National Water Summit

For further information on any of these events,

please contact Hilary on 01-2411520 or email

hilary@iquest.ie


BOOKING FORM

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Registration fees:

Early Bird - Registration and payment before Aug 25th, 2011

Register and pay for this summit by Aug 25th and

receive FREE a 24 x 20 inch framed montage of Ireland's

superb Grand Slam win in 2009 including the two

memorable wins against England and France in Croke Park.

350 + Vat 73.50 423.50

Registration and payment after Aug 25th, 2011

350 + Vat 73.50 423.50

Special discounts

Send three or more delegates from the same

organisation and save 10% (before Vat)

off the total registration fee

Cancellations and booking policies

Refunds are not available, but places are transferable once

notice is given. If you do not wish to receive information on

other events organised by iQuest tick here.

Method of payment

Payments by cheque made payable to iQuest Ltd.

(Envelopes marked CFO Summit 2011)

Payments by credit card: Please tick appropriate box

The Inaugural National

CFO &

Finance

Directors’

Forum

Strategy and Intelligence for all

Finance Leaders

www.cfosummit.ie

September 21st, 2011, Croke Park

Conference Centre, Dublin

Contact Us:

iQuest

13 Trinity Street

Dublin 2

Tel: 01 2411520

Fax: 01 2411538

Email: hilar y@iquest.ie

Special Early Bird Offer

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Register and pay for this summit by

August 25th and receive FREE a 24 x 20

inch framed montage of Ireland's superb

Grand Slam win in 2009 including the two

memorable wins against England and

France in Croke Park.

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