IamRVASurveyResultsfinal (1)

Findings
5
Question 1: Do you live in Richmond
or its surrounding areas?
No
Ye s
We began by asking a qualifying
question to assess whether or not
survey participants lived in Richmond.
Results showed that 96%
of the participants lived in Richmond.
The 4% who did not, were
thanked, then automatically exited
from the remainder of the survey.
No
Yes
Question 2: Do you own a bike?
Our second question determined what percentage
of our audience owned a bike. We
found that only a 25% of the participants did.
Therefore, only a quarter of the respondents
answered questions regarding their cycling
habits. The highest rate of bike ownership occured
in the 21-26 year old age range that also
lived in The Fan. Within these demographics,
respondents reported using their bike primarily
for leisure and commuting purposes
Question 3: Are you a cyclist?
Results showed that 78% of those who owned a
bike did not consider themselves a “cyclist.” We
believe this can be attributed to the connotation
surrounding the term “cyclist”--a connotation
that could be corrected with education
and awareness efforts by your organization.
No
Yes