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Webistes of Nonprofits<br />

82% showed some kind of relationship or partnership with another organization.<br />

Vision and mission made very clear--usually the first item on drop down menu.<br />

62% of the websites had biographies of staff members. However, the majority of<br />

the 62% of websites with biographies on the staff were websites of smaller non<br />

profits.<br />

Almost all, 98%, of the websites had links to social media. In general, the links were either at<br />

the topmost or bottommost sections of the page.<br />

60% of websites had their upcoming events clearly displayed on the home page.<br />

Intercoder Reliability<br />

To ensure the accuracy of our data, a second set of coders went through each item<br />

and recoded it. We then compared the intercoder’s numbers to those of the original<br />

coder. When we used the formula R = 2M / N1 + N2, R is the level of similarity between<br />

the intercoder and coder’s numbers, or the intercoder reliability. R = .01 being 1%<br />

similar and R = 1.0 being 100% similar. The intercoder relibaility, R, for the newspaper<br />

article data set is 89%. For the nonprofit websites the intercoder reliability is 92%.<br />

14<br />

vA<br />

MM

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