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20-22 October 2015
Congress Center Hamburg (CCH), Germany
Innovating better, together.
Host Airline Principal Sponsor Official Media Sponsor
1
Monday 19 October 2015
14:00 - 18:00
Bringing Industry Standards Setting
into the Modern Age
Airbus Tour @ WPS
14:00 - 18:00
If you are involved or interested in IATA standards
development activities, don’t miss the opportunity to learn
about the new industry capability to develop data
exchange standards. If you have a proposal for a new
business initiative, come and learn how to bring your ideas
to reality.
The need for modern, robust and interoperable industry
data exchange standards is stronger than ever. Real
time data exchange is fundamental to drive success into
the second century of commercial air transport. While
innovation breaks down the silos of traditional business
functions and new solutions, often cloud-based, emerge
to support brand new business processes and
collaborations. In addition, major industry change
initiatives such as those instigated through the
Simplifying the Business (StB) program (e.g. NDC, One
Order) require an efficient and robust collaborative
methodology to get the standards adopted and
implemented into the marketplace quickly and efficiently.
14:30 - 18:00
Experience an exciting insight into the interior structure and
final assembly of Airbus Aircrafts.
During the tour, you will see the Airbus site, the A380 Major
Component Assembly Hall, the A320 Family FAL.
This impressive tour can be done on Monday, October 19,
2015 or Thursday, October 22, 2015 (for registered delegates
only).
To meet the growing demand for modern data exchange
standards, in October 2012 the Passenger Service
Conference endorsed the building of an Airline Industry
Data Model, (an online repository of data and process
descriptions) to serve as a common point of reference to
develop messaging standards that are interoperable -
i.e. work with each other much better, are faster to
develop and easier to implement. The underlying
infrastructure is now in place and all industry working
groups in need of new messaging standards will be
expected to use this capability and associated
methodology.
Join fellow professionals to learn, share requirements and
explore new ways of developing industry standards.
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2
Opening Plenary
Tuesday 20 October 2015
09:00 - 12:00
08:30 - 09:00
09:00 - 09:05
09:05 - 09:20
09:20 - 09:40
09:40 - 09:55
09:55 - 10:35
10:35 - 11:00
11:00 - 12:00
12:00 - 13:15
Morning Networking Break
IATA Opening Remarks
Aleks Popovich, Senior Vice President, Financial and Distribution Services (FDS),
IATA
Welcome Address by Host Airline: Lufthansa
Heike Birlenbach, Vice President Sales & Services Europe, LH Passage
Industry Strategic Roadmap and Outlook to Meet Tomorrow’s Passenger Growth
Requirements
Listen to IATA’s Director General (DG) and CEO present the industry strategic roadmap for
meeting the substantial future passenger growth while upholding customer’s expectations for
their future air travel experience.
Tony Tyler, DG and CEO, IATA
Innovating Better, Together
Hear how IATA manages to introduce disruptive thinking in the airline industry and how to
transform this to tangible industry wide change program. Hear the added value of the World
Passenger Symposium and what this talk to action event is bringing to the industry. Eric will
run through the highlights of the 5 th edition of IATA’s WPS demonstrating how now, more than
ever, collaboration is critical to transform passenger travel.
Eric Leopold, Director Transformation, IATA
AM Networking Break sponsored by
Exclusive Interview of Akbar Al-Baker, CEO, Qatar Airways
Akbar Al-Baker will be interviewed by Rajan Datar, host of BBC World News’ flagship travel
program – The Travel Show, onstage. In a wide-ranging conversation covering the passenger
journey from shopping and distribution to the airport and onboard experience, the always
candid and occasionally controversial CEO of Qatar Airways is expected to set forth his views
of today’s air travel experience and how the air transport industry should evolve to meet the
future needs of the passenger.
Akbar Al-Baker, CEO, Qatar Airways
Leadership Panel: I Had a Dream…Innovating Better, Together
Is true retailing still a dream for airlines? Is profitability at the cost of on-board comfort? Is
global domestic arrivals still a dream for passengers? All of this can only be achieved through
true innovative collaboration. Listen to our leadership panelists on what is the formula for
success to achieve customer satisfaction and sustained profitability at industry level.
Moderator:
Rajan Datar, Correspondent, BBC
Panelists:
Stuart Birrell, CIO, Heathrow Airport
Pablo Caspers, Chief Air Supplier Officer, ODIGEO
Brian Cook, VP Travel and Transportation, Enterprise Services, Hewlett-Packard
Philippe Der Arslanian, VP Digital and Merchandizing, Amadeus
Albert Kluyver, CEO , Insel Air
Dennis Tierney, VP Membership and Customer Experience, oneworld
Networking Lunch
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3
Specialized Sessions
Tuesday 20 October 2015
13:15 - 15:00
Together, Let’s Build
Airline Retailing
13:15 - 13:20 Introduction
Yanik Hoyles, Director NDC Program, IATA
13:20 - 13:45
Airline Retailing Starts With Understanding the End-
Consumer
NDC has been designed to bring increased transparency on air
travel to the end-consumer. In this introductory presentation,
IATA will present the outcomes of a study it commissioned to
better understand the consumer’s hopes and expectations when
planning and buying air travel.
Henry Harteveldt, Travel Industry Analyst & Advisor,
Atmosphere Research Group
13:45 - 14:10
The NDC Program, by Those Who Are Driving It
During the past two years, the NDC Program has turned into a
travel-industry driven effort, with representatives from airlines,
travel agencies, technology companies and corporations
interacting regularly to make it a success. The chairs of both the
program’s main governance body and its advisory forum will
share the program’s latest and upcoming developments.
Keith Wallis, Director Global Distribution, Air Canada
Paul Wait, CEO, GTMC
Sponsored by:
Yanik Hoyles, Director NDC Program, IATA
14:10 - 14:30
Research-based insight into travel agencies’ NDC needs
Exactly a year ago, IATA and a coalition of national travel agents
association announced the launch of a study in order to look at
the options that could benefit travel agents as NDC is considered
for implementation by airlines and technology providers. Twelve
months on, we are delighted to be able to provide with the
findings, based on phone interviews of 22 travel agency
executives and an online global survey of more than 1,000 travel
agents, primarily from Australia, Brazil, New Zealand, South
Africa, and the USA.
Otto de Vries, CEO, Association of South African Travel
Agent (Asata)
14:30 - 15:00
Transformation Programs Are Not Unique to the Airline
Industry
The hospitality business is going through significant changes as
its distribution model is being challenged. We’ll hear from a senior
executive of a major hotel chain what these changes are, and
how the digital revolution is impacting the way his hotel markets
its product through the indirect channel.
Pierrick le Masne, SVP Strategic planning, Accor Hotels
Know Your Customer
15:00 - 15:45 PM Networking Break sponsored by
4
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Sponsored by:
13:15 - 13:45
Global Passenger Survey
Results from the 2015 Global Passenger Survey. This
annual IATA survey covers all aspects of the entire
passenger’s journey; including, for the first time this year,
inflight services. The survey comprised of inputs from 8.000
people across more than 140 countries.
Frederic Leger, Director Products APCS, IATA
Jon Glick, Customer Experience & Travel Director,
PricewaterhouseCoopers
13:45 - 14:05
Flying Better
SkyZen, is a new mobile app for passengers to monitor their
health and wellbeing before, during, and after a flight. The
SkyZen app enables air travelers to view their activity and
sleep patterns throughout the entire flight experience. This
allows airlines to better understand how their onboard
products are providing a better experience and how their
customers feel throughout the journey. Official Airline Guide
(OAG) will provide insights on the data collected since the
launch.
Nenad Mihajlovic, CTO, OAG
Tim Grosser, Head of Digital Transformation, IATA
14:05 - 15:00
Moving Towards a New Level of Communication and
Engagement With the Customer
The air travel industry is getting to know all of its customers
through onboard personalized communication and
engagement. Today, the range of information provided
results in confusion for the passenger. Tomorrow, with a
trusted single source provision, the passenger can choose
their preferred information provider.
Steven Ratcliffe, Senior Product Director, Travelport
On behalf of the IATA StB Think Tank
Discover the information evolution from our panelists. By
providing contextualized consistent and trusted information
such as delays allows the passengers to make an informed
choice from a range of services offered.
Moderator:
Lisa Angiolelli, Passenger Facilitation APCS, IATA
Panelists:
Udo Janurek, Director Product Management
Passenger Technology, Lufthansa
Michael Ihle, Travel and Transportation Industry
Consulting, Hewlett-Packard
Stan Boyer, Vice President, Solution Marketing, Sabre
Steven Ratcliffe, Senior Product Director, Travelport
and IATA StB Think Tank
Specialized Sessions
Tuesday 20 October 2015
15:45 - 17:30
NDC in Motion
Sponsored by:
Spon
15:45 - 16:30
NDC from the Inside: Airlines and Agents Share their
Experience
To date, more than 20 airlines have chosen to embark on NDC pilot
and deployment projects, some of which with travel agencies. Which
objectives were assigned to these projects, which challenges did
airlines and their agency partners’ face and how did they measure
the success of those? Representatives from some of these airlines
and agencies will share their experience and recommendations.
Ian Luck, Distribution Strategy Manager, British Airways
Rainer Bauer, Manager Planning & Distribution, Qantas
Nayeem Ekbal, SVP Revenue Management, Qatar Airways
Albert Kluyver, CEO , Insel Air
16:30 - 17:00
NDC Innovation Fund: First Investments Revealed
Last year, IATA and Travel Capitalists Ventures announced the
launch of the NDC Innovation Fund, as a way to bring more
innovation in airline sales & distribution. One year on, we are
delighted to be able to announce the fund’s first investment and hear
how these companies are planning to use NDC to revitalize airline
distribution.
Abrar Ahmad, Partner, Travel Capitalist Ventures
And the first investments of the innovation fund are…to be
announced!
17:00 - 17:15
The Competitive Advantage of APIs in Travel
Learn how companies change the way they think and do business
and how APIs enabled them to achieve their goals
Liad Bokovsky, Director of Strategic Partnerships &
Innovations, Tibco Mashery
17:15 - 17:30
Are You NDC-Certified?
Three years through the NDC Program, IATA is now ready to
release its official NDC certification process, and explain how it will
bring to light those that are and will be able to send, receive and
process NDC-based XML messages. Listen to the details of the
NDC Certification Program, and why it is important your company
gets NDC-certified.
Claude Muller, Head NDC Technology & Architecture, IATA
Ready to Fly and Ready to Arrive
15:45 - 16:00
Ready to Fly and Ready to Arrive
From step-by-step to an end-to-end solution. The
passenger journey consists of many steps and stops.
Can we move from 14 fragmented steps to one
harmonized integrated process?
Lisa Angiolelli, Passenger Facilitation APCS,
IATA
16:00 - 17:30
Four different stakeholders will present their case
studies on the following areas: future of border checks,
how governments can streamline processes before you
depart and security, making the process smarter;
eliminating stops, and making the airport a pleasant
experience without repetitive steps.
Collect passport data early and reliably
Pedro Alves, Business Development Manager
vision-box,
Future of border checks
Edgar Beugels, Head of Research,
Development Unit, FRONTEX
Security – making it smarter
James McDonald, Head of Threat, Risk &
Innovation Policy, Aviation Security, Department
for Transport
One stop immigration – How governments can
streamline processes before you depart
Annet Steenbergen, Coordinator Preclearance,
Land Aruba
Followed by a panel discussion
Moderated by:
Ian Neill, Managing Director, Agile Security
Partners Ltd and Former UK Border Force
19:30 - 21:00 - WPS Welcome Reception - Historical Warehouse at Miniatur Wunderland
At the heart of Hamburg, in the picturesque warehouse district, the historic 19th century
warehouse combines the most modern comfort with the flair of the ancient merchant
tradition. All rooms have a fantastic view on the little canals next to the building and a
panorama of the historical warehouse district. A particular highlight is the direct access given
from the Historical Warehouse Floor to the Miniature Wonderland model railway
museum.
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5
Wednesday 21 October 2015 AM
Specialized Sessions
Specialized Sessions
Wednesday 21 October 2015
09:00 - 10:30
Offer Management of
Tomorrow
08:30 - 09:00 Morning Networking Break
Cabin Trends
CIO Forum: Strategic View
of Digital Transformation
09:00 - 09:30
Lufthansa, A Strategy Towards New
Airline Distribution and
Merchandizing
One of the leading European carriers
will share their views on the future of
airline distribution and merchandizing.
Jörg Hennemann, SVP,
Automated Sales, Pricing &
Distribution, Lufthansa
09:00 - 09:30
Inflight entertainment systems, smarter seat
designs and redefined premium cabins:
airlines invest a great deal in improving on
board experience. Hear from product
innovators what the latest trends are, if they
align with what customers value and if they
translate into a competitive advantage.
Customer Satisfaction: What influences
it?
In this session we will dissect the airline
product and focus on the attributes that are
essential to the costumer. What do
passengers value most and which attributes
in the air product has the largest effect on
customer satisfaction? What are the main
factors that airlines must get right?
Tim Schaaf, Director, Marketing and
Sales, IATA
09:00 - 09:30
The Clairvoyant Airline
The clairvoyant airline allows our
customers to 'go digital', it enables
better decision making at the front line
and it improves operational efficiency
by being able to predict events that
today seem random. This can only be
done if an airline takes a crossfunctional
approach, recognizes that it
is a clear vision, and are prepared to
move quickly to action and build
momentum rather than wait for the
'perfect' moment.
Harry Bowcott, Partner,
McKinsey & Company
09:30 - 09:55
Etihad - the Roadmap to Digital
Transformation
Etihad is currently undertaking a major
transformation change within the IT
division. Hear from Robert Webb, why
this is a core strategic pillar to the
organizations ability to meet the future
customer needs.
Robert J. Webb, Chief
Information Technology Officer,
Etihad Aviation Group
6
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Specialized Sessions
Wednesday 21 October 2015
09:00 - 10:30
Offer Management of
Tomorrow (cont'd)
08:30 - 09:00 Morning Networking Break
Cabin Trends (cont'd)
CIO Forum: Strategic View
of Digital Transformation
(cont'd)
09:30 - 10:30
Offer Management of the Future
Creating and managing priced offers is
essential to the industry’s transition
towards airline retailing. Which role do
revenue management & pricing
systems play in this transformation, and
to what extent does dynamic pricing
become an opportunity? How to sell
and distribute effectively branded fares
with merchandising options? During
this session, we will learn from experts
about the true benefits of dynamic
pricing for our industry, and how other
travel verticals have leveraged these
benefits.
Moderator:
Bryan Wilson, Director Industry
Architecture, IATA
Panelists:
Eric Dumas, CEO, Vayant Travel
Technologies
Riko van Santen, VP Digital
Strategy and Distribution, Kempinski
Hotels
Karl Isler, Senior Director
Revenue Management, Swiss
Tom Gregorson, Director Strategy
& Development, ATPCO
Jerry Foran, Head of Product
Delivery, Revenue Management,
British Airways
09:30 - 10:30
Cabin Trends: Addressing Customer
Needs or Maximizing Revenue?
In this panel discussion we will discuss the
latest trends in the onboard product. Do the
latest aircraft interior trends really address
customer needs? Is it more beneficial to
focus on customer satisfaction or should
the product design focus on ancillary
revenue opportunities?
Moderator:
Ursula Silling, Founder and CEO,
XXL Solutions
Panelists:
Ingo Wuggetzer, VP Cabin
Marketing, Airbus
Calum Laming, VP Guest
Experience, Etihad
Krzysztof Moczulski, Director
Product Development, LOT Polish
Airlines
Johan Mägi, Head of Onboard
Products and Services, SAS
Scandinavian Airlines
Klaus Steinmeyer, VP Business
Development, Recaro Aircraft seating
09:55 - 10:30
Past, Present and Future of the
Cyber Threat
In 1988, a virus named ping pong was
discovered. If your computer got
infected, a white ball would suddenly
start bouncing across your screen. The
virus's whole purpose was to
demonstrate the superiority of the
hacker who created it.
The cyber threat has vastly changed
since then. Organized crime, Crime-asa-service
solutions, Crime Start-ups
and many others have become an
integral part of the cybercrime
ecosystem.
Current rules of the cyber game favor
the attackers. This is a talk about those
rules, about the evolution of cyber
threat and the future.
Menny Barzilay, CEO, FortyTwo
- Global Advanced Cyber Security
Solutions Company
Pascal Buchner, CIO, IATA
10:30 - 11:15 AM Networking Break sponsored by
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7
Specialized Sessions
Wednesday 21 October 2015
11:15 - 12:45
Order Management of
Sponsored by:
11:15 - 12:00
Tomorrow
Introducing ONE Order
How prepared is the airline industry to
replace the multiple and rigid booking,
ticketing, delivery and accounting
processes with one flexible order
management process? Which benefits
can the industry expect from a
simplification of the order management
process? How would the transition look
like? Hear the views from individuals
and entities that have been involved in
the industry’s latest transformation
initiative from the very beginning.
Moderator:
Sébastien Touraine, Head Airline
Merchandising, IATA
Panelists:
Tye Radcliffe, Director Distribution
Strategy, United
Samuel Lacarta, IT Director,
Vueling
Stéphane Lecourtois, Product
Strategy, Airline IT, Amadeus
Rob Broere, Vice-Chair of IATA StB
Steering Group and VP, Emirates
Airline
Stan Boyer, Vice President,
Solution Marketing, Sabre
12:00 - 12:45
Are Travel Agents Grasping the NDC
Opportunity? Yes They Are
Some agencies have clearly understood
the opportunity of NDC for their
business, and are moving fast to grasp
the benefits of having access to greater
and richer air content. During this
session, hear how the Travel Agents are
approaching NDC.
Rainer Klee, Managing Director,
AERTiCKET AG
David Hassan, CIO, Helloworld
Deepak Nangla, Managing
Director, Brightsun Travel
Sponsored by:
Onboard Digital &
Connectivity
11:15 - 11:45
In-seat retailing, onboard wifi, wireless IFE
systems and big data in passenger
intelligence all create new revenue
opportunities as well as new expectations by
passengers. How can airlines best leverage
these developments? What are passengers
comfortable with and willing to pay for? This
session will answer these questions and will
highlight how digital, big data and connectivity
can be brought together onboard.
The latest trends in onboard digital and
connectivity
An overview on the latest trends in terms of
in-seat retailing, wireless IFEs and the
“connected aircraft”.
Matthias Walther, Senior Manager
Integrated Marketing, Panasonic Avionics
11:45 - 12:45
The connected aircraft: more than
entertainment?
Learn from product innovators across various
airline business models and technology
providers where they are focusing their efforts
in the onboard connectivity space.
How can personalized interaction be taken
to the next level?
How can the ancillary revenue potential be
maximized?
Find out what it takes for your airline to
benefit from this wireless revolution and adopt
the latest trends profitably.
Moderator:
Ursula Silling, Founder and CEO, XXL
Solutions
Panelists:
Lars Ringertz, Manager Global
Communications Services Europe,
Panasonic Avionics Corporation
Don Buchmann, VP and GM
Commercial Mobility, ViaSat Inc.
Prof. Dr. Ralf God, Professor, TUHH –
Hamburg University of Technology
Dr. Tulinda Larsen, VP Commercial,
Global Eagle Entertainment (GEE)
Johan Mägi, Head of Onboard Products
and Services, SAS Scandinavian Airlines
12:45 - 14:00 Networking 8 Lunch
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11:15 - 12:20
Technology Initiatives in Motion
As an industry, what are we doing
within the digital transformation
space. See from leading
technologists within the aviation
section on real initiatives, including
Real time data to manage risks, and
using IOT to drive efficiencies.
Moderator:
Per Noren, Vice President
Digital Solutions, The Boeing
Company
Panelists:
Ulf Venne, Senior Manager,
DHL
Severin Todt, Head of CAx,
Tool & Equipment and
Operational Technology IT,
Lufthansa Technik AG
12:20 - 12:45
Run it as a startup
Hear from AWS on how cloud can
help you run as a startup, driving
agility, scalability and speed to
market.
CIO Forum: Digital
Transformation in Aviation
Jean-Pierre LeGoaller,
Principal Solutions Architect,
Amazon Web Services
Specialized Sessions
Wednesday 21 October 2015
14:00 - 15:30
Value Chain Perspective
What does 20 Billion
passengers look like?
CIO Forum:
Organizational Readiness
for the Digital Wave
14:00 - 15:30
The Corporate Travel Management
Zone: Pain-points, Stakeholders
and the Indirect Channel
Between changing market dynamics
and evolving company culture, the
pressures on corporate travel
management have never been
greater. Hear insights from senior
corporate travel leaders and learn
about their current pain-points, their
wishes for NDC and the way they
address changing relationships with
their stakeholders.
Moderator:
Paul Tilstone, Founder & CEO of
Festive Road and IATA Corporate
Envoy
Part 1 14:00 - 14:45: The Business
Travel Indirect Distribution Channel
The Travel Management Company
(TMC) and Self-Booking Tool (SBT):
How Can SBTs provide better
solutions to their clients? Can they
offer greater value thanks to the
capabilities offered by the new NDC
standard?
Aurelie Krau, Associate, Festive
Road and Founder of TravelThink
Paul Stief, Head of Product
Management, Travel Solutions,
PASS Consulting Group
Paul Wait, CEO, GTMC
Spence Knudson, CEO, Key
Travel
14:00 - 14:10
How to Manage the Growth of Aviation
Over the Next 30 Years
Forecasts in growth of aviation suggest
there could be 20 billion passengers in
2050, much more than the 3.3 billion in
2015. What will be the impact on Airports,
Air Traffic Management and Airplanes?
Sponsored by:
Karen Walker, Editor-in-Chief, ATW
(Air Transport World)
14:10 – 15:30
How to Manage the Growth of Aviation
Over the Next 30 Years
Following a short introduction on each of
these topics, you will have the chance to
listen to our panelists thought-provoking and
far reaching discussion on how the industry
intends to tackle this issue.
What will be the design of the future airport?
Antoinette Nassopoulos, Partner,
Foster + Partners
Air Traffic Management - do we still need
controllers?
Michael Standar, Chief Strategy &
External Affairs SESAR Joint
Undertaking
What does the airplane of the future actually
look like?
Nicolas Tschechne, Trend Research &
Market Intelligence, Airbus
What changes in passenger experience are
needed to facilitate the throughput at the
airport of the future
Rob Broere, Vice-Chair of IATA StB
Steering Group and VP, Emirates Airline
14:00 - 14:10
CIO Survey and the Digital Direction
PWC present the results from the 2015
CIO survey and drill down on the
implications of our digital strategy
moving forward.
Koshy Tvelil, Director, PwC
14:10 - 14:30
Building a Digital Organization
Having the right organizational model is
essential to being able to deliver the
level of service and innovation
required. Gareth Robins, Head of ICT
of NATS explains their recent reorganization
to build a Digital Team.
Gareth Robins, Head of ICT,
NATS (National Air Traffic Services)
14:30 - 15:00
Panel Discussion
What is the role of IT in the new digital
world, and how should the IT
organization evolve
Moderator:
Koshy Tvelil, Director, PwC
Panelists:
Gareth Robins, Head of ICT,
NATS (National Air Traffic Services)
Simon Lamkin, Head of Operations
Systems, Easyjet
Stuart Birrell, CIO, Heathrow
Airport
Cindy Falschlehner, Director
Travel and transportation, Hewlett-
Packard
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9
Specialized Sessions
Wednesday 21 October 2015
14:00 - 15:30
Value Chain Perspective
(cont'd)
What does 20 Billion
passengers look like?
(cont’d)
CIO Forum: Organizational
Readiness for the Digital Wave
(cont'd)
Part 2 14:45 – 15:30 : The
Corporation
Procurement and Travel
Management:
Hear the insights from a select panel
of senior industry leaders from global
travel programmes and Travel
Management Companies. Learn
about their corporate travel painpoints,
their wishes for NDC and the
changing relationship with their
stakeholders.
Mark Cuschieri. Executive
Director, Global Travel Lead, UBS
Investment Bank & Chairman, ITM
Pascal Struyve, Global Travel,
Fleet & Meeting Services Director,
Ingersoll Rand
Sponsored by:
14:10 – 15:30 (cont’d)
Followed by a panel discussion
Moderated by:
Karen Walker, Editor-in-Chief,
ATW (Air Transport World)
Panelists:
Antoinette Nassopoulos,
Partner, Foster + Partners
Michael Standar, Chief
Strategy & External Affairs
SESAR Joint Undertaking
Angelo Contreras, Global
Product Marketing, Sabre
Nicolas Tschechne, Trend
Research & Market Intelligence,
Airbus
Rob Broere, Vice-Chair of IATA
StB Steering Group and VP,
Emirates Airline
15:00 - 15:15
Should we Decouple Business from
Technology
Custom software development is often used
when sudden and urgent needs arise which
packages don’t easily support. Overtime, these
custom systems, often referred to as legacy
applications, can become a nightmare to
manage and maintain as technology evolves.
They require numerous migrations and
rewrites in order to adapt to new technology
standards and platforms. The Model Driven
Architecture (MDA) approach proposes
decoupling the business intelligence from
technology in order to minimize effort required
for technology upgrades and maximize
deployment flexibility.
Marc-André Denoncourt, Patner, Azur
Group Inc.
15:15 - 15:25
Data Exchange Standards from an airline
perspective
Standards have become such an integral part
of running airlines’ business that most of us
give little thought to where they come from.
Yet understanding how they are developed
and maintained and by whom is key to
influence their future direction and pace.
This presentation will provide an airline-centric
view of the global data exchange standards
landscape, positioning IATA data exchange
standards in this context and highlighting
recent foundational developments such as the
Airline Industry Data Model
Marie Zitkova, Manager, Messaging
Standards, IATA
15:25 - 15:30
CIO Forum Close
Pascal Buchner, CIO, IATA
15:30 - 16:15 PM Networking Break sponsored by
- 10 9 -
StB Workshop
Wednesday 21 October 2015
16:15 - 18:00
StB Workshop
Sponsored by:
16:15 - 17:45
StB Ideation Lab: Your Voice!
StB is IATA’s innovation and industry change program overlooking the entire passenger journey. StB
has driven change in the airline industry for more than ten years and its Think Tank identifies and
incubates ideas before they become industry change initiatives. In this session, StB is aiming at
gathering disruptive ideas from the WPS audience around the three main themes developed in its
2015 White Paper Edition:
2011 2012 2013 2014 2015
19:15 - 22:30 - WPS Networking Reception & Dinner - The CAP SAN DIEGO
The CAP SAN DIEGO is the largest, seaworthy museum freighter in the world. Its elegant
silhouette is part of the Hamburger Hafen Panorama that includes the warehouse
district and the Michel. The CAP SAN DIEGO is the last remaining ship of a series of
six fast general cargo ships, which were built from 1961-62 for the shipping company
Hamburg Süd. The 159m. ship ran a regular schedule between Germany and South
America, completing 120 round trips until 1981.
Since 1988, the former “White Swan of the South Atlantic” has been a museum which
today makes its berth at the Überseebrücke in Hamburg.
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Closing Plenary
Thursday 22 October 2015
09:00 - 12:45
08:30 - 09:00
Morning Networking Break
09:00 - 09:05
Closing Plenary Introduction
Stephan Copart, Head Strategy, Industry Services Transformation, IATA
09:05 - 09:30
The Next Transformation in Travel Booking: Intelligent Search Discovery Systems
Today's savvy travelers increasingly expect airlines to understand their preferences and provide
personalized offers, advice, and guidance for their door-to-door journeys. Empowered consumers are
pledging their loyalty to carriers that provide more information, control, and personalized services.
Airlines that meet these expectations stand to gain a distinct competitive advantage. Now, with the help
of big data, cognitive computing, and intelligent search discovery systems, airlines can deliver
contextual, personalized advice and insights for travelers across all phases of their trip. Join us for a
fresh look at what passengers expect, and learn how your airline can become their trusted travel
advisor, from inspiration to transaction and beyond. Discover the new venture of former Travelocity and
Kayak founder.
Terry Jones, Chairman, Wayblazer.com
09:30 - 10:00
First-ever IATA NDC Hackathon
Tnooz and IATA have partnered to encourage collaboration in the travel tech development community
and will be hosting THack @ Hamburg 2015 on 17 and 18 October. Come and meet the winners of this
first exclusive event!
Gene Quinn, CEO and Co-Founder, Tnooz
Yanik Hoyles, Director NDC Program, IATA
10:00 - 10:40
Passenger Innovation Award – The Final Round
The four finalists from the 2015 edition of IATA’s Passenger Innovation Award will present their ideas to
the audience prior to the determining vote.
10:40 - 11:20
AM Networking Break
11:20 - 11:35
Passenger Innovation Award Ceremony
The jury panel and event attendees will vote on the best idea – the awards will be announced and
presented to the winners.
The Jury members:
Anne T. Coughlan, J.L. & Helen Kellogg Professor of Marketing
John Magill, Senior Development Advisor, Enterprise Ireland
Nicola Simionato, General Manager EMEA & APAC Travel, Google
Nawal Taneja, Professor Emeritus, Ohio State University
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Closing Plenary
Thursday 22 October 2015
09:00 - 12:45
11:35 - 12:10
Your Voice – Our Action: StB
StB is IATA’s innovation and industry change program overlooking the entire passenger journey. From
e-ticketing to NDC and One Order, Common Use Self Service (CUSS) to Fast Travel and Smart
Security and many other programs. StB has driven change in the airline industry for more than ten
years and for the benefit of all stakeholders. The StB Steering Group will present the latest innovation
ideas identified by the StB Think Tank and will playback your input gathered during the StB workshop.
Moderator:
Stephan Copart, Head Strategy, Industry Services Transformation, IATA
Panelists:
Glenn Morgan, Head of Digital Business Transformation, IAG and Chairman of StB
Rob Broere, Vice-Chair of IATA StB Steering Group and VP, Emirates Airline and Vice
Chairman of StB
Nawal Taneja, Professor Emeritus, Ohio State University
Val Connery, Manager, Customer Service Information Systems, Air Canada
12:10 - 12:35
Can merchandizing boost customer retention?
Hear from Southwest Airlines on their vision of integrated merchandising and how this major airline
developed a strategy to care for their passengers all along their journeys from shopping to onboard
experience; creating an integrated merchandising strategy to enhance the customer journey and
increase loyalty.
Jim Dayton, Director Business Transformation Solutions, Southwest Airlines
12:35 - 12:45
Closing remarks
Aleks Popovich, Senior Vice President, Financial and Distribution Services (FDS), IATA
12:45 - 13:00
WPS 2016 Where Next!
13:00 Close of the Symposium
14:30 - 18:00 Airbus Tour @ WPS
Experience an exciting insight into the
interior structure and final assembly of
Airbus Aircrafts.
During the tour, you will see the Airbus
site, the A380 Major Component
Assembly Hall, the A320 Family FAL.
This impressive tour can be done on
Monday, October 19, 2015 or Thursday,
October 22, 2015 (for registered
delegates only).
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Host Airline
Principal Sponsors
Official Media Sponsor
Platinum Sponsors
Gold Sponsor
Silver Sponsor
Supporting Organization
Media Partner
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