544580-summer-2015

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THE WORLD IS CHANGING AND OUR CUSTOMERS ARE CHANGING – AND THAT MEANS WE NEED TO CHANGE TOO Building an EVEN BETTER Boots It’s time to get ready for the future and build an even better Boots for our customers and our people. The world is changing around us and what our customers want is changing fast too. Right now Boots is unique, we’re strong, but we can be so much more. We must change – and change quickly – to grow, to care like never before, to succeed. Our customers want us to be better, and in this year’s Listen Up Large survey you said you do too. So we’ve got an exciting plan to build an even better Boots. It’s all about us doing what we do best – helping people Feel Good – in a way only we can. It’s about Boots becoming the Feel Good specialist. About us all becoming Feel Good specialists. That means caring for our patients, customers and colleagues like no-one else can. It’s the future of our business and it’s what will set us apart for years to come. Here’s how we’re going to make that happen. MORE CUSTOMERS, more reasons, more often We’re committed to making it easy for customers to access Boots anywhere. We’re going to give them great value and inspiring rewards when they shop with us and we’ll become their personal health and beauty expert. All of this, so that more people have more reasons to visit us more often. We’ll be bringing our Feel Good promise to life in our stores and online, removing price as a barrier to shopping at Boots, having a personalised approach to value for our customers and using digital and online innovation. These changes – combined with our amazing in-store colleagues – will help us be the first choice for health and beauty. We’ll build even better brands to attract more customers too. From No7 and Soltan through to Boots Pharmaceuticals and Soap & Glory, our brands have helped people Feel Good since 1849. Building on the success of our existing brands and continually innovating is a big part of our plan to make us the Feel Good specialist. If we continue to love our brands – our customers will too! 6
Making things and SIMPLER, CONSISTENT LESS EXPENSIVE Our business is too complicated, too expensive to run and we’re not caring for our customers in the same way everywhere. So we’ll set our stores and our people up brilliantly to become our Feel Good specialists. It starts with simplicity. Simplifying how we run our stores by putting store managers back at the heart of our business. Simplifying our ranges and our sales plan and giving our customers easier ways to pay – such as Apple Pay from July. These are just a few examples of how we’re going to make a difference to our stores. And our new approach to pharmacy will simplify how we do things to free up our pharmacists so they can deliver even better patient care. Making things simpler and better means we can be there for our customers when they need us and consistently deliver an experience they’ll love. We’ll keep listening to you about how to remove the things that get in the way of you doing a great job – so keep talking to your forum and Pharmacist Partnership Panel representatives about how we can get better for you and our customers. INVESTING in our shops, in technology and OUR PEOPLE Our people are our magic ingredient. They’re why people love Boots. We’ve got a bold plan to be better for our colleagues, so that we can all be better for our customers. We’re investing in improving our stores – for our customers and colleagues. We’re investing in better technology to help you do your job, run our business and help our customers shop. And we’re investing in your development and rewards so that you have the confidence and capability to be a Feel Good specialist for our patients and customers and get recognised when you are. OUR FUTURE starts today These are just the headlines of the plan. It’s only the beginning. Over the coming weeks and months your manager will talk to you about what’s happening and when so that you and your team are informed and involved as, together, we build an even better Boots. BECOMING THE FEEL GOOD SPECIALIST OUR MISSION – WHAT WE DO The first choice for pharmacy, health and beauty, caring for people, customers and communities everywhere OUR PURPOSE – WHY WE DO IT Championing everyone’s right to Feel Good OUR VALUES – HOW WE’LL BE GUIDED Trust Care Partnership Innovation Dedication OUR PROMISE TO CUSTOMERS We’ll make it easy to access your Boots anywhere We’ll give you great value and inspiring rewards We’ll be your personal health and beauty expert GOT FEEDBACK ON PULSE? Follow the link to our reader survey on page 2 7
Page 1 and 2: Issue 25, Summer 2015 Boots people.
Page 3 and 4: WE’RE BUILDING AN EVEN BETTER BOO
Page 5: GOAL L Up RGE GOAL CHECK-IN R SEEDS
Page 9 and 10: hcare PHARMACY Harmanpreet Kler “
Page 11 and 12: EARLY REMEDIES Boots herbalist stor
Page 13 and 14: sun care expertise • in campaign
Page 15 and 16: ALLERGY AND HAYFEVER This summer, B
Page 17 and 18: esent you Danielle Withey PA to Pau
Page 19 and 20: NO7 LAUNCHES ARE ALWAYS HUGE EVENTS
Page 21 and 22: ighter ever than What did our colle
Page 23 and 24: WALGREENS BOOTS ALLIANCE IS A KEY S
Page 25 and 26: Supporting the Great British Proud
Page 27 and 28: ED MAKES AN INCREDIBLE DIFFERENCE T
Page 29 and 30: THE BOOTS BENEVOLENT FUND IS A BIG
Page 31: 40 years JULIE DONNELL 530 CAROL BO

544580-summer-2015

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