Winning Affluent Millennials

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The Future AFFLUENT POPULATION EXPANDS IN SIZE, SPENDING POWER AND MARKETPLACE IMPORTANCE PART 02 The study found that Affluent Millennials have a uniquely progressive view of future financial conditions. For example, Affluent Millennials are particularly likely to envision a cashless, sharing-based economy in the future where banks no longer serve as their primary financial institutions. Crisis is Looming While all groups studied — affluent as well as general classifications of Millennials and GenXers — share similar expectations of an impending financial crisis, Affluent Millennials are by far the most convinced that one is on the way. TOP 3 POINTS OF VARIATION IN FUTURE PREDICTIONS Confidence in the Country They aren’t all doom and gloom, though. Affluent Millennials have the highest level of confidence in the future economic growth of their country. Also, more than any other group, they believe that the American Dream is definitely possible. MILLENNIALS AFFLUENT MILLENNIALS GENXERS AFFLUENT GENXERS 32% 19% 21% 23% 19% 27% 18% 18% 24% 10% 8% 9% Cashless society — currency no longer used for transactions Banks will no longer be primary financial institutions A sharing-based economy Sacrifices Today Make a Brighter Tomorrow Affluent Millennials are disciplined and future-oriented — 72% agree that the sacrifices they make now will pay off in the future, whereas only about half of all other groups surveyed agreed with this perspective. AFFLUENT MILLENNIALS WILL SACRIFICE NOW FOR THE FUTURE Percentage who agree: The sacrifices I make now will pay off in the future M ILLENNI A LS GENXERS Tota l: 57% Tota l: 48% Aff l u ent: 72% Aff l u ent: 57% 2015 United States Affluent Millennial Research Study | 4
Setting Ambitious Goals With the sacrifices they’re making today, Affluent Millennials are gearing up to achieve big goals in the future. While goals among all affluent groups surveyed did tend to vary by age group, the study shows that Affluent Millennials are three times more likely than Affluent GenXers to have the life goal of establishing a charitable foundation. But perhaps most compelling is that Affluent Millennials are also three times more likely to dream of starting their own business. And it appears as though many have already acted on this goal, with 35% of Affluent Millennials in possession of a business loan. In fact, they are seven times more likely to have a business loan than Affluent GenXers. Furthermore, compared to Affluent GenXers, Affluent Millennials are three times as likely to have gained any of their wealth from their own businesses and twice as likely to have generated any of their wealth from income properties. AFFLUENT MILLENNIALS SET AMBITIOUS GOALS FOR THEIR LIVES Affluent Millennials Affluent GenXers 19% 3X 30% 11% 3X 27% 18% 6% Start a charitable foundation Start a business Buy a second home KEY TAKEAWAY An entrepreneurial spirit and unparalleled ambition is shared among Affluent Millennials and will drive them toward their unique future goals. 2015 United States Affluent Millennial Research Study | 5
Page 1 and 2: 2015 UNITED STATES AFFLUENT MILLENN
Page 3: Introduction PART 01 Who are Afflue
Page 7 and 8: COMPARED TO AFFLUENT GENXERS, AFFLU
Page 9 and 10: While these statistics alone may ma
Page 11 and 12: What are Affluent Millennials Looki
Page 13 and 14: Challenges and Threats PART 05 Affl
Page 15 and 16: Optimize the Opportunities PART 06
Page 17 and 18: Conclusion PART 07 There are dramat

Winning Affluent Millennials

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