MOBILE

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2015+Top+50+Mobile+Brands+Q1:Q2

THE TOP 50

MOBILE

BRANDS

Q1/Q2 2015

Only Available to the Fast Casual Insider

© 2015 Foodable Network - In partnership with RSMI. All rights reserved.

Brand logos and images are the property of their respective copyright and trademark holders.


ABOUT THIS REPORT

Hospitality, Meet Big Data!

As a member of the Fast Casual Insider, you receive exclusive data or a first

look at data that has yet to be released by Foodable Labs and the Restaurant

Social Media Index. Below, we present the Top 50 Mobile Brands of the first half of

this year.

Built over 23 years of industry and domain expertise, the RSMI currently houses

the largest culinary, restaurant and hospitality term database in the business.

The RSMI, in operation for nearly six years, purchases all the data from 17 social

networks every day, including Facebook and Twitter. We then filter all that data

through several hundred thousand industry terms to extract data meaningful to the

hospitality industry and index social consumers on hospitality.

In 2014 alone, we captured, stored, and analyzed nearly 6 billion data points

relevant to the hospitality industry, all from unsolicited consumer input.

The model we built the RSMI on is not only unique and proprietary, it is

revolutionary in how big data is relevant to context within industry verticals like

hospitality. Our expertise and data understandings (analyses) position Foodable

Labs as the go-to source for social consumer and brand intelligence in restaurant

and hospitality.

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Top 50 Mobile Brands of Q1/Q2 2015

© 2015 Foodable Network - In partnership with RSMI. All rights reserved.


TOP 50 MOBILE BRANDS

1-25

Rank

Name Mobile Average Q1/Q2 2015

Mobile Q1 2015

Mobile Q2 2015

1

Sonic Drive-In

90.14

90.11

90.16

2

Panera Bread

89.93

90.19

89.67

3

Firehouse Subs

89.19

89.25

89.12

4

Chipotle

88.69

85.82

91.56

5

Chick-fil-A

88.61

88.11

89.10

6

Peet’s Coffee & Tea

88.37

87.92

88.83

7

McAlister’s Deli

88.14

87.73

88.55

8

Dunkin’ Donuts

87.90

85.45

90.35

9

In-N-Out Burger

87.68

87.35

88.00

10

Noodles & Company

87.38

87.03

87.73

11

Shake Shack

87.18

86.97

87.40

12

Pizza Hut

86.56

86.21

86.90

13

Veggie Grill

85.74

82.81

88.67

14

Wendy’s

85.58

85.07

86.09

15

Buffalo Wild Wings

85.37

84.92

85.82

16

Modmarket

85.29

81.94

88.64

17

Raising Cane’s

85.21

84.88

85.55

18

Starbucks

84.98

84.69

85.28

19

Tender Greens

84.66

84.31

85.01

20

Rubio’s Fresh Mexican Grill

83.82

83.17

84.47

21

Pinkberry

83.36

82.79

83.93

22

Taco Bell

82.79

82.19

83.39

23

Specialty’s Café & Bakery

82.57

82.03

83.12

24

Greenleaf Gourmet Chop Shop

81.79

81.27

82.31

25

Le Pain Quotidien

81.51

80.99

82.04

Continued on next page.

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Top 50 Mobile Brands of Q1/Q2 2015

© 2015 Foodable Network - In partnership with RSMI. All rights reserved.


TOP 50 MOBILE BRANDS

26-50

Rank

Name Mobile Average Q1/Q2 2015

Mobile Q1 2015

Mobile Q2 2015

26

Hard Rock Cafe

79.89

79.37

80.42

27

Jimmy John’s

79.24

80.13

78.36

28

Wingstop

78.61

77.09

80.14

29

Smashburger

78.57

76.72

80.42

30

Twisted Root Burger

78.32

75.95

80.69

31

Yard House

78.29

78.23

78.36

32

Wow Bao

78.08

75.19

80.97

33

Bonefish Grill

76.63

74.81

78.45

34

Cheesecake Factory

75.95

79.75

72.16

35

Potbelly Sandwich Shop

74.63

73.71

75.55

36

Jersey Mike’s Subs

74.17

72.91

75.44

37

Mendocino Farms

74.05

73.67

74.43

38

True Food Kitchen

72.69

73.18

72.19

39

Red Robin Gourmet Burgers

72.62

73.09

72.15

40

Anthony’s Coal Fired Pizza

72.43

71.29

73.56

41

McDonald’s

71.86

72.19

71.52

42

Outback Steakhouse

71.79

72.15

71.43

43

Chili’s

71.62

71.90

71.34

44

Umami Burger

71.48

70.22

72.74

45

Red Mango

71.28

70.93

71.62

46

Native Foods Café

70.84

71.01

70.68

47

Twin Peaks

69.73

69.02

70.45

48

Papa John’s Pizza

68.86

69.26

68.46

49

Lime Fresh Mexican Grill

66.88

68.78

64.98

50

Sweetgreen

66.28

65.59

66.97

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Top 50 Mobile Brands of Q1/Q2 2015

© 2015 Foodable Network - In partnership with RSMI. All rights reserved.


ABOUT FOODABLE LABS

The data for this report is provided in partnership with DigitalCoCo, LLC. and

its proprietary Restaurant Social Media Index. Foodable Labs currently pulls

from more than 22,000 restaurant and hospitality brands daily, over 220 million

global restaurant consumers engaged in social, more than 500,000 foodservice

locations, and contains the world’s largest accumulated social data available on

the foodservice and hospitality industry, with over 5.5 billion data points analyzed in

2014.

Make sure your restaurant is included in our analysis for the Top 50 Restaurants

Report by submitting your restaurant at http://rsmindex.com/services/

Check out other Foodable Lab reports here, including Beverage Social Media Index

Q2 2015, Millennial Foodie Trends 2015, and Top Social Pizza Concepts Q2 2015.

Partners

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Top 50 Mobile Brands of Q1/Q2 2015

© 2015 Foodable Network - In partnership with RSMI. All rights reserved.

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