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PAII Newsletter November 2015

PAII Newsletter November

Executive Director‘s Welcome November 2015 “It’s déjà vu all over again” is one of my favorite Yogi Berra mangled quotations. And, it’s so applicable as I’ve just wrapped up a successful multi-state innkeeper conference and now continue the planning of another multi-state/province/noncontinental US conference…our PAII Innkeeping Show in Austin TX. Innkeepers in the Midwest attended sessions from top tech trends, solving marketing challenges, OTA’s, PMS, to aerial virtual tours (think ‘drones’) and napkin & towel folding. You’ll choose from like topics and more in January! Do you say “I do” to hosting weddings at your inn? If you do – or want to – our Weddings track is what you need to please every bride and mother-of-the-bride! Our expert wedding planning resource is The Knot, with the #1 wedding planning website, they’re nation's leading wedding resource and reach nearly every couple in America. In their survey of 16,000 brides (2014 weddings), these trends caught our eye: PERSONALIZATION IS ON THE RISE, INCLUDING CHANGES IN VENUES: Couples are showing their unique style by choosing unexpected places to wed. Since 2009, historic buildings/homes and farm venues have grown in popularity. Historic buildings/homes make up 14% in 2014, compared with only 12% in 2009, and farms make up 6% in 2014, up from 3% in 2009. While banquet halls (22%), country clubs (11%) and hotels (11%) are still popular options for couples, about 40% are looking for unusual venues that better reflect their personality. COUPLES ARE SPENDING MORE ON THEIR RECEPTION ELEMENTS, AND LESS ON THEIR CEREMONY. Spending is on the rise across reception categories, and couples are spending more on their catering, musicians and cake in 2014. Spending for cocktail hours also rose to 76% from 69% in 2010. Couples are spending less on the ceremony. In 2014, 33% of couples hired pianists and organists for their ceremony, down from 49% in 2009, and 28% of couples held their ceremony in a religious institution, down from 41% in 2009. We also note: the average number of guests has declined to 136 … while the overall budget has increased to an average of $31,213. All indications are weddings and B&Bs are the perfect match…the PAII conference is the perfect opportunity to get to know the weddings business before you commit! ‘see you in Austin! Kris Ullmer, PAII Executive Director Professional Association of Innkeepers International (PAII) 295 Seven Farms Drive, Suite 236-C Charleston, SC 29492 Phone: (856) 310-1102

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