Global Peanut Butter
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Peanut butter is a high protein, low calorie product that possess high nutritional value. It
is healthy alternative to dairy butter and used as bread spread. Major market presence of
peanut butter is in western countries in comparison to Asian countries such as India as
product is relatively new to the Asian region. Peanut butter is used in various applications
in the form of spread and is used as the substitute for milk butter. However, in
comparison to other spreads peanut butter is a low calorie product with high protein
content. Consumption of peanut butter includes various benefits associated with it such
as it helps to reduce the weight and also possess optimum nutrition value. Peanut butter
are also available in powder form and used in various applications such as breakfast food,
savory sauces and smoothies.
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Peanut Butter Market Segmentation
Peanut butter market is segmented on the basis of product type, distribution channel and
region. On the basis of product type peanut butter market is divided into regular, low
sodium, low sugar and plain. Among all the segments of the peanut butter, regular
peanut butter is the dominating segment, followed by other segments. However, low
sodium peanut butter is expected to show fastest growth in the forthcoming years.
Peanut butter market is segmented on the basis of distribution channel into
supermarkets, hypermarkets, retailers and others. Among all the segments of peanut
butter market supermarket segment is expected to contribute maximum revenue to the
overall revenue of the peanut butter market, followed by hypermarkets and retailers.
Peanut butter market are segmented into North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan.
Peanut Butter Market: Region-wise Outlook
The global peanut butter market is expected to witness robust growth over the forecasted
period due to the rising needs of the consumers for low calorie nutritious products.
Globally, among all regions, North America is expected to contribute highest market
share, followed by Europe over the forecasted period. In North America, U.S. is expected
to contribute maximum market share due the high disposable income of the consumers.
However, in emerging economies such as Asia Pacific peanut butter market is anticipated
to witness highest growth owing to the rising disposable income of consumers in these
Peanut Butter Market: Drivers
Various drivers for peanut butter market includes rising demand for nutritious products
coupled with increasing disposable income of consumers especially in developing
countries. Other drivers that fuel the growth of peanut butter market are increasing
demand for low calorie healthy food and emergence of hectic life schedule. Changing
lifestyle coupled with shift towards the intake of convenient food are also factors that are
expected to drive the peanut butter market in the coming four to five years. Major
restraint that is expected to hamper the growth of the overall peanut butter market is the
availability of peanut at relatively competitive prices coupled with fluctuating production
of peanuts especially in India.
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Peanut Butter Market: Key Players
Major players operating in peanut butter market are Procter & Gamble, Unilever, The
J.M. Smucker Company, Hormel Foods Corporation, Boulder Brands Inc., Kraft Canada
Inc., Algood Food Company Inc. Various companies operating in peanut butter market are
mainly adopting strategy to launch new varieties of peanut butter in order to grab the
changing needs and preferences of the consumers.
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