2015/16

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THE

WORLD’S

number 1

men’s

mag

2015/16

MEDIA KIT

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TV

WWW.maxim.com.au

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S H I R T ,

C A LV I N K L E I N

4 4 M A X I M . C O M . A U

M A C H I N E S

The ESSENTIAL, go-to LIFESTYLE GUIDE for today’s YOUNG MEN who want to HAVE IT ALL!

A global brand WITH

OVER 9 BILLION MEDIA

IMPRESSIONS in 2014.

MAXIM has THE POWER

to attract attention!

The Evolution of MAXIM

MAXIM is the largest men’s magazine brand

in the world. First launched as a magazine

in the United Kingdom in 1995, MAXIM now

boasts brand extensions in print, online,

mobile, broadcast, events, social media and

more. Since MAXIM hit its stride in the US

in 1998 and Maxim.com launched in 1999,

MAXIM the brand has become a force to be

reckoned with.

MAXIM’s 360° programs and global

franchises such as Hot 100, Best Stuff

of the Year, Hometown Hotties, and the

MAXIM Party during Super Bowl weekend

are grand reflections of MAXIM’s growing

and long-lasting influence in today’s media

world. In 2010, with international editions in

over 25 European and Asian countries and

an extensive following in the United States,

MAXIM continues to reach guys globally and

creatively. MAXIM knows what guys like. And

we talk

in the same way guys talk to each other.

With men 18-34, we know the way they

live, the way they work, the way they think

and the way they play. MAXIM provides

content and the appropriate channels for

which this content is distributed –all while

keeping in mind the needs of the audience

we serve. MAXIM believes the content we

serve should always evolve and adapt to the

needs of our audience.

film

tech & TOOLS

music

The Snow

Crawler

Concept

Motoring

2 2 M A X I M . C O M . A U

gaming

There are many snowmobiles on the current market; some powerful, some puny, but none give you a Fe rari

and a tank at your disposal like the Snow Crawler concept by designer Michal Bonikowski — the best reason

ou there to love snow (apart from snow bunnies, of course). Michal envisions an electric engine onboard which

— given the lightweight body — will have no problem pushing forward over any annoying snowmen. Also, the tracks

that contac the snow wi l give you maximum grip to avoid any uncontrolled sliding or skidding. It’s sure to be

popular with people who don’t care for hard snow rocks thrown in their face, because it features a sealed cabin

that protects you from the elements – although, the lack of windscreen wipers may be an issue. It wi l certainly

shit over any sleighs Santa uses but is only a single-seated cabin so there won’t be any room for the missus.

The major problem could be finding room for battery packs large enough for a decent range. However, until

the Snow Crawler becomes reality, we’re be ting that hydrogen fuel ce ls wi l become more commonplace

and compact. It wi l be worth the wait — after a l, you’ll have to crawl before you can snow crawl. Right?!

Our Mission

Men today crave information that

can keep up with their increasingly

demanding, exciting lives. They want

to consume content with an irreverent

voice that will make them laugh, and

maybe even teach them something

new. In a crowded field, MAXIM

stands out because it’s funny, bold,

useful, sexy and slick. MAXIM arms

guys with the tools to live a better life

and have more fun doing it. MAXIM

is a guy’s go-to guide for everything

from the coolest new gadgets to the

most beautiful women in the world;

from sports to the best music, events,

mobile, broadcast, social networking

sites and beyond.

grooming

HEALTH & fitness

P R O D U C E R S , C A T

B U R K L E Y F A R B E R

( P O R T F O L I O O N E ) ,

T Y L E R D U R I N G

( P O R T F O L I O O N E ) ;

M A K E - U P, D A N I E L A

K L E I N ; G R O M E R ,

R A C H E L S O L O W ;

S T Y L I S T , R O B E R T M A T A

S U I T , R O B E R T M A T A

D E S I G N S ; S H I R T & T I E ,

A N T O ; P O C H E T E S ,

T O M F O R D ; B E LT ,

E R M E N E G I L D O

Z E G N A ; S H O E S , T O

B O T N E W Y O R K ;

S O C K S , S T A N C E ;

W A T C H , H U B L O T

M A X I M . C O M . A U 5 9

fashion

H E A LT H & F I T N E S S

MASS

APPEAL

NO NEEDLES.

NO ACNE. JUST

PURE MUSCLE.

CAN A NEW CLASS

OF UNAPPROVED,

UNREGULATED

DRUGS BE BETTER

THAN STEROIDS?

MEET THE GUYS

RISKING THEIR

HEALTH TO

FIND OUT

B Y J A K E R O S S E N

2 8 M A X I M . C O M . A U

lifestyle

sports

Who is the MAXIM Reader?

We plan to reach a large number of

Australian men aged 18-34 years old (the

most desirable and elusive customer)

through our magazine, website, applications,

social media and events. These men are

Alpha Males: peer-group leaders who

are confident, successful, and voracious

consumers of products and services. Their

friends turn to them for advice on which

car to buy, who’s the hottest starlet right

now and how to manage their portfolios.

With a high median household income

and a median age of 30, MAXIM readers

are wealthy, young, and look to our brand

for social cues and entertainment. For

unparalleled exposure to young men 18-34,

MAXIM is second to none.

Frequently

raised concerns

MAXIM Australia’s environment is too

risqué for my brand.

MAXIM is a men’s lifestyle brand with high

standards. Beautiful women characterise

the men’s lifestyle category, but our

audience has evolved to appreciate a more

sophisticated take on sexiness – think

tasteful, upscale photo shoots with today’s

hottest starlets.

MAXIM Australia’s out-of-pocket

investment is too high.

Advertising in MAXIM Australia is well

worth the investment because MAXIM is a

globally recognised brand and is certain to

become one of Australia's favourite men's

magazines.

The MAXIM Australia reader is too young

for my brand.

MAXIM’s broad range of content reaches

young men 18-34, whether they’re

looking for the latest video game

reviews or interviews with renowned

athletes and actors. MAXIM also

features a large diversity of products –

from luxury automobiles to affordable

sportswear.

The “Lads’-mag category” is dead.

It’s true – guys’ tastes have shifted away

from the old lads’-mag model. Always a

pioneer, MAXIM has evolved to address

the post-laddie consumer: guys who are

smart, funny, forward-thinking, looking for

cool new gear, and want to live a more

luxurious life.

MAXIM Australia is not aspirational

enough for premium brands.

MAXIM readers are predominantly

single, with large discretionary incomes.

MAXIM reaches more 18 to 34-year-old

consumers and its editorial content

reflects the desires of an upwardly

mobile demographic. Globally we

carry premium brands across all

major categories, from automobiles to

spirits. Audi, Gillette, Skyy Vodka and

Calvin Klein are just a few of MAXIM’s

premium-brand advertisers.

I’m worried about standing out in a

cluttered advertising environment.

If you are not happy with your brand

creative, we can create custom

packages that are tailor-made for

MAXIM readers.


Page Rates ($AUD )

Casual 3x (-5%) 6x (-10%) 9x (-15%) 12x (-20%)

Full page

8,125 7,720 7,310 6,905 6,500

Half page

5,685 5,400 5,115 4,835 4,550

Third-page strip 4,465 4,240 4,020 3,795 3,570

Double-page-spread (DPS) 16,250 15,440 14,625 13,815 13,000

Inside front cover DPS 20,250 19,240 18,225 17,215 16,200

Inside back cover 9,125 8,670 8,215 7,755 7,300

Outside back cover 11,500 10,925 10,350 9,775 9,200

Loose inserts $130-$400/1000 (depending on pg qty) / 8 pg poster $25,000

Above prices exclude GST

Specifications (mm)

Full page

Double-page-spread (DPS)

Half-page vertical

Half-page horizontal

Third-page vertical

Trim (H x W) Bleed (H x W) Text (H x W)

275x210

275x420

275x105

137x210

275x70

285x220 255 x190

285x430 255x400

285x115

255x85

147x220

117x190

285x80

255x50

All material to be supplied as high resolution PDF to info@nuclear.com.au or via Quickcut

Online Rates Production Per Month

Homepage takeovers

Banners/M-Recs

1,500 if required

7,000

Negotiated with magazine packages

Deadlines

Issue Booking Material On sale Issue Booking Material On sale

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Contact

Drew Haywood, National Advertising Manager

Office: +612-7900-6786

Level 1, 53 Cross Street, Double Bay NSW 2028

Mobile: 0425-259-643 (preferred contact)

Email: dhaywood@nuclear.com.au

The name “Maxim” and the logo thereof are registered

trademarks of Maxim Inc., which trademarks have been

licensed in Australia to Nuclear Media.

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