Muller

danielbp

B editions

Daniel Bové Portillo


Daniel Bové Portillo

LARS

MÜLLER

B editions


3

index


I) introduction

II) who?

III) when?

IV) where?

V) what?

VI) conclusion

VII) reference

5/6

7/10

11/12

13/14

15/30

31/32

33/34

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5

introduction

I

This book might be a special one,

you will get to know one of the smartest publisher and graphic

designers of our current generation.

He influenced the industry in so many ways and changed the way of

thinking and isnpired lots of nowadays publishers.

Do you want to know more about him ? So keep reading


The digital hype is over. New media and

digital tools are integrated into our

work and lives. Are we still excited? Do

we feel something is missing? Perhaps

the experience of reality? By means of real-time

processes and physical objects (like buildings

and books)the lecture explores sensations

of the ordinary and qualities of the familiar

to promote a spectacular third way into the

medial future: digital and analog.

Lars Müller is a graphic designer and publisher

based in Switzerland. He established his

design studio in 1982 and started publishing

books on typography, design, art, photography,

and architecture.

Lars Müller Publishers have published over

600 titles to date, many winning awards for

their content and design. Müller has taught at

various universities in Switzerland and Europe

and is currently a guest lecturer at the Harvard

University Graduate School of Design.

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7

who?

II

Be prepared to know one of the mos important and influencing

book designers of all times, his work

is magnificient as he knows everything about books.

For him a book is not just an object that you read, is more

than that. It is an amazing

experience that involves all senses.


Lars Müller was born in Oslo in 1955, and

although a Norwegian citizen, has been

based in Switzerland since 1963.

After an apprenticeship as a graphic designer

and some years as a peripatetic student

in the United States and Holland, Lars

Müller returned to Switzerland in 1982 and

established his studio in Baden. Since 1996, he

has been a partner of “Integral Concept,” an

interdisciplinary design group active in Paris,

Milan, Zürich, Berlin, and Montreal.

Lars Müller started publishing books on

typography, design, art, photography, and

architecture in 1983 and, as Lars Müller

Publishers, has produced some 300 titles

to date. Recently, he has branched out into

visually oriented books on social issues, such as

human rights and ecology.

He is a passionate educator and has taught

at various universities in Switzerland and

elsewhere in Europe. Since 2009 he has

been a guest lecturer at Harvard's Graduate

School of Design. Lars Müller is currently

the international president of AGI Alliance

Graphique Internationale and a member of

MOTOVUN International Publisher's Group.

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9

II) who?


Lars Müller is a graphic designer and publisher

based in Switzerland. He established his design

studio in 1982 and started publishing books

on typography, design, art, photography, and

architecture.

Lars Müller Publishers have published over

600 titles to date, many winning awards for

their content and design. Müller has taught at

various universities in Switzerland and Europe

and is currently a guest lecturer at the Harvard

University Graduate School of Design.

As well as being a publisher, Lars Müller

is also a designer outside the sphere of books.

Corporate Design, Corporate Publishing

and Signage Systems are the focal points for

“Integral Lars Müller,” the design studio, which

currently employs four designers.

Lars Müller offers his conceptual advice

in communication and design to institutions

and enterprises according to his personal

interests. He frequently serves on academic and

competition juries.

Since 1996 the studio has been a partner of

Integral Concept, a group of five studios with

the same intellectual approach but different

key interests from architecture to product

design, and located in Paris, Milan, Zürich,

Berlin, and Montreal.

Lars Müller Publishers is an internationally

active publishing house based in Zurich,

Switzerland. It came into being in 1983, as a

result of the bibliophile passion of designer Lars

Müller. The press has made a worldwide name

for itself – and not just in specialist fields – with

carefully edited and designed publications

on architecture, design, photography,

contemporary art and society.

Lars Müller works closely with his

authors to produce significant publications of

great independence, to the highest possible

standards.

Lars Müller Publishers presents its program

as a “school of seeing.” It offers a precise

selection from the unmanageable flood of

visual events, and brings together authors,

designers, and artists who stand for quality and

tenacity in their own right.

Lars Müller Publishers is a member of SWIPS

(Swiss Independent Publishers).

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when?

III

To know more about the author we have to thimk about

the era that he lived to understand more his innovative

mind and his way of thinking that has been always

really advaced . If we get to know more about the years

that the editor has been working on the employment


The stage that covers the working

period of Lars Müller will be since he

established Lars Müller Publishers

in the 80s to the actuallity when

he is still currently working with the same

company, so we are talking about that he has

been working for his same enterprise for more

than 30 years.

On the last years there has been a huge

change of methods o making books, from the

way of thinking how to do the book to the

printing. And he has always adapted to the new

methods really quickly in order to learn the

best methodes to make our experience to read

books better.

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where?

IV

Morover than thinking just about the time, we also have

to contemplate about the places that he was to.

In each country, in each city they have mostly

their own way to do things and the place where Müller

comes and the place where he belongs may have a lot

of things in common.


Lars Müller in his whole career,

his work has been based on the

methodes used on the countries

where he began to study and work.

The places where he has been are Oslo,

Norway, Switzerland, the United States of

Americas, Holland, Paris, Milan, Zürich, Berlin,

and Montreal among others.

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what?

V

Lars Müller has worked on an endless list of books

so it's impossible to analise them all in one volume.

The idea is analising the mos important ones

but dividing them into subgroups so we can compare and

contrast the differences and similarities between each others.


We are analising his work by

outtstanding by my opinion

what are the two most

interesting volumes in every

different categories which Müller has worked

in.

The categories to be analised are

arquitecture, design, art, photography, society,

rarities and best sellers.

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V) what?

2015

Genealogy of Modern Architecture

by Kenneth Frampton is a reference work on modern architecture one of today’s leading

architectural theorists. Conceived as a genealogy of twentieth century architecture from 1924 to 2000,

it compiles some sixteen comparative analyses of canonical modern buildings ranging from exhibition

pavilions and private houses to office buildings and various kinds of public institutions. The buildings

are compared in terms of their hierarchical spatial order, circulation structure and referential details.

The analyses are organized so as to show what is similar and different between two paired types, thus

revealing how modern tradition has been diversely inflected. Richly illustrated, Genealogy of Modern

Architecture is a new standard work in architectural education.

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arquitecture

2014

L.A. [Ten]

by Stephen Phillips Catapulted to fame by the international media in and around the 1980s,

a loosely affiliated cadre of architects – the so-called L.A. Ten – emerged to define the future of Los

Angeles architecture. In this book, L.A. Ten architects Neil Denari, Frederick Fisher, Ming Fung, Craig

Hodgetts, Coy Howard, Franklin Israel (posthumously), Wes Jones, Thom Mayne, Eric Owen Moss, and

Michael Rotondi offer a casual, witty, and approachable retrospective on the characters, environment,

and cultural history of L.A. architecture as they remember it through a series of oral history interviews

conducted by Stephen Phillips alongside Wim de Wit, Christopher Alexander (both Getty Research

Institute), and the students of the Cal Poly LA Metro Program in Architecture and Urban Design.

Touching upon the intrigue and development surrounding the Los Angeles architecture scene from

Postmodernism through Deconstructivism, this book reveals deeply personal and moving stories and

events about many of the formative conferences, exhibitions, pedagogical developments, and formal

and material strategies of the avant-garde Los Angeles architecture community from the 1970s to the

1990s.

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V) what?

2013

100 Years of Swiss Graphic Design

by Museum of Design Zürich. Years of Swiss Graphic Design takes a fresh look at Swiss typography

and photo-graphics, posters, corporate image design, book design, journalism and typefaces over

the past hundred years. With illuminating essays by prominent experts in the field and captivating

illustrations, this book, designed by the Zürich studio NORM, presents the diversity of contemporary

visual design while also tracing the fine lines of tradition that connect the work of different periods. The

changes in generations and paradigms as manifested in their different visual languages and convictions

are organized along a timeline as well as by theme. The various fields of endeavor and media are

described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland

reflects both international trends and local concerns. High conceptual and formal quality, irony and wit

are its constant companions. A new, comprehensive reference work on Swiss design.

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design

2009

Poster Collection 19 / Head to Head> Political Portraits

by the Museum of Design Zurich Politicians are omnipresent in our society. How they present

themselves depends on historical context as well as on the prevailing form of government and cultural

environment. Vital components of political work are image building, political advertising, election

campaigns, and self-representation, but also the tearing down of one’s opponent. The exchange between

politicians and the people is marked by a complex disparity. While politicians seek to rally broad

sectors of the population behind their programs, they only engage sporadically in a genuine exchange

with individuals. This publication illuminates historical roots, epoch-making election campaigns,

recurrent patterns in political public relations, and defining figures such as Lenin, Che Guevara, Arnold

Schwarzenegger, and Yulia Tymoshenko.

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V) what?

2014

Futebol> Urban Euphoria in Brazil

by Leonardo Finotti and Ed Viggiani I n Brazil soccer is more than just a sport. It is hope for a

better future, a distraction from everyday life, creator of identity and community. If there is no ball

around, people kick fruit or cans; when there is no field, they make one. Soccer marks the soul of the

Brazilian people, as well as the image of city and landscape. Any land that is somewhat level and not

overgrown or built up becomes a soccer field. Even though there may be a lack of meeting places, parks,

or village centers, there is always a campo de pelada. In this volume, two Brazilian photographers seek

and find soccer in places where one might not expect to find it.

Leonardo Finotti creates a kind of inventory, showing pictures from his series Campos Sagrados,

for which he traveled through all of Brazil, to neighborhoods rich and poor, to industrial zones, urban

peripheries, and to the country, to take photographs from an elevated standpoint of temporary and

“real” soccer fields and their surroundings. In his photo series Brasilieiros Futebol Clube Ed Viggiani

accompanies his fellow countrymen everywhere where soccer is played or a team followed.

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photography

2013

LC FOTO: Le Corbusier Secret Photographer

by Tim Bentonh In Le Corbusier: Secret Photographer Tim Benton reflects on the famous

architect’s use of photography, starting with the young Charles-Edouard Jeanneret’s attempts to

take professional photographs during his travels in central Europe, the Balkans, Turkey, Greece, and

Italy. While Le Corbusier always claimed that he saw no virtue in taking photographs, he actually

bought three cameras and took several hundred photographs between 1907 and 1917, many of them

of publishable quality. In 1936 he acquired a 16mm movie camera and took 120 sequences of film and

nearly 6,000 photographs with it.

This previously unpublished material is the basis for the publication. It reveals Le Corbusier to

be a sensitive and brilliant manipulator of a wide range of photographic styles. Le Corbusier: Secret

Photographer provides dramatically new insights into Le Corbusier’s visual imagination, his changing

attitudes towards nature and materials in the 1930s, and his distrust of progress.

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V) what?

2009

Paradoxes of Appearing> Essays on Art, Architecture and Philosophy

by Michael Asgaard Andersen and Henrik Oxvig The book contains a collection of essays by

scholars and artists from a range of different fields including art, art history, architectural theory and

philosophy. The essays are based on papers given at a symposium in Copenhagen in June 2008 and

refer to the following considerations: When spectators confront and designers invent works of art and

architecture, vital questions regarding their appearance arise. These are not simply questions about

what appears, also what does not, i.e. what withdraws when works are experienced and created. How

do we cope with this withdrawal, with latencies that escape concretization? What are the productive

paradoxes associated hereto and how do they influence the processes of making? Based on multiple

discourses on these subjects, contemporary positions in art, architecture and philosophy draw up new

challenges, especially with regard to the creative practices. Within and between these positions emerge

potentials for modes of thinking and doing with a new sensitivity.

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art

2013

Dan Graham> Video – Architecture – Television

by Benjamin H. D. Buchloh This title, published in 1979 and long since out of print, now appears

as a reprint from Lars Müller Publishers. The original book was released in the series of publications

Source Materials of the Contemporary Arts initiated by Kasper König and produced by the Press of

the Nova Scotia College of Art and Design. The publication represents an important document in

Dan Graham’s artistic examination of the video medium. Graham’s installations and performances

with video from the years 1970–78 are documented with numerous illustrations, photos, and brief

descriptions. In addition, the volume contains an essay by the artist in which he examines the various

possibilities and forms of representation offered by the video medium, and draws the boundaries

between these and representational spaces in television, film, or architecture. The book also offers

contributions by Michael Asher and Dara Birnbaum, as well as an annex with a biography and

bibliography.

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V) what?

2007

All We Need

by Holzer Kobler Architekturen and iart interactive The economist Manfred Max-Neef

formulated the ten needs of every person: subsistence, protection, affection, participation, recreation,

creativity, understanding, identity, freedom, and transcendence, which formed the starting point for

the exhibition All We Need in Luxemburg in 2007. Each of these needs has a single chapter of the book

devoted to it: Survive, Protect, Love, Stand Up, Relax, Create, Understand, Choose, Dream. An extensive

collage of texts and images illustrates the needs, supplemented by journalistic and art-historical images

and philosophical quotations.

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society

2010

The World of Giving

by Jeffrey Inaba The last decade was largely defined by consumption and greed. An untold

story, however, is the rise in benevolent giving seen in institutional, public and private sectors. Such

characteristics as altruism and duty are now as influential as self-interest. The geography of aid has

also broadened; networks of NGOs now supplement philanthropy and the global operations of official

channels. It has become a crucial counterpart of authorized programs; agencies that provide vital

services rely on contributions to augment official doctrines. Yet, the current recession threatens to limit

support, diminishing aid at this critical moment when distress is increasing. A new culture of giving

that includes volunteering and action, coupled with accumulated expertise may enable imminent needs

to be met. “The World of Giving” presents aid's history as an index of past and current relationships,

indicating how its future promises a significant global role.

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V) what?

2014

Photosuisse

by Christian Eggenberger and Lars Müller Switzerland has world-class photographers in

Robert Frank, Werner Bischof and René Burri. Photosuisse is now taking a look at contemporary Swiss

photography, which enjoys an international reputation with names like Thomas Flechtner, Annelies

Strba, Balthasar Burkhard, Luc Chessex and Georg Gerster. Photosuisse is a “musée imaginaire” of

current Swiss photography, putting forward some quite different viewpoints between the covers of

a book. However diverse the positions presented might be, they share the specific precision of the

photographic eye. Photosuisse sees itself as a photographic reader. It provides detailed information

about 28 viewpoints, and an essay investigates whether there is a specifically Swiss way of shooting the

world. The book is accompanied by two DVDs with film portraits of the 28 artists. These were produced

by Swiss Television (SRG SSR idée suisse) as the book’s editor.

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arities

2010

Felice Varini >Point of view

by Fabiola Lopez Felice Varini has been exploring architectural space with his painting for over

twenty years. His sensitive interventions have fascinated observers all over the world, as his work

makes seeing into a real experience. Varini takes enclosed spaces or the urban environment and

arranges lines in them whose formal organization is not clear at first glance. Then, all of a sudden, a

figure is revealed to the viewer at a single point, the “point of view”. If viewers leave the invisible coordinates

of the point of view, the ostensible order is broken again.

This publication brings all the major works together, along with an essay by the art historian Fabiola

Lopez, who explains Varini’s approach

and places it in art-historical terms.

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V) what?

2014

Helvetica >Homage to a Typeface

by Lars Müller In 1957, Swiss typographer Max Miedinger came up with “Haas Grotesk”. Renamed

Helvetica after 1960, this typeface went on to become one of the world’s most used typefaces ever.

It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography. This book sings

the praises of this shift-worker and solo entertainer of typefaces, of its forgotten creator and all those

who have contributed to its unparalleled international march of triumph over the past forty years.

The designs gathered together here in honour of Helvetica have been created by superb designers and

anonymous amateurs from all over the world. They present a unique panoply of this icon of modern

design. Superb applications are juxtaposed with an anonymous collection of ugly, ingenious, charming,

and hair-raising samples of its use. Helvetica is not only the preferred typeface of leading professionals,

it is also an all-time favourite among the multitude of codes and signals and commands that enliven

urban life.

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estsellers

2010

Lufthansa and Graphic Design Visual History of an Airline

by Jens Müller und Karen Weiland Deutsche Lufthansa is one of the most important airlines in

the world. Just as long and varied as ist history is the history of its visual identity. The beginning of the

1960s witnessed one of the most important developments in corporate communication. The company

employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung

Ulm to develop a new visual identity for Lufthansa. Largely implemented beginning in 1963, today it

ranks as one of the most groundbreaking corporate design solutions of the twentieth century.

With a particular focus on its famous corporate identity, the design and advertising history of

Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the first time.

Alongside numerous illustrations from the corporate archive and background articles and interviews,

this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual

for Lufthansa from 1963.

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31

con -

clusion

VI

Lars Müller has worked on an endless list of books

so it's impossible to analise them all in one volume.

The idea is analising the mos important ones

but dividing them into subgroups so we can compare and

contrast the differences and similarities between each others.


Lars Müller has been from the beggining

a worldwide reference in the industry of

making books and converting it into an

art. He choses every detail for the book

carefully so he and his publishers know they

are always making the right choice.

His way of seing the books made him

create innovative books in a different range of

different categories and he dominated all.

He wants us to have a different experience

with every book, now books are not just

reading, books makes you change your feelings,

makes you think and persuade you so I trully

believe that thanks to him the books have

developed in a more interesting and interactive

way.

32


33

refe -

rence

VII

Lars Müller has worked on an endless list of books

so it's impossible to analise them all in one volume.

The idea is analising the mos important ones

but dividing them into subgroups so we can compare and

contrast the differences and similarities between each others.


Lars Müller Publishers Spring 2014 [on line]. Lars Müller. Zürich

Switzerland, 2014. [Consulta: 20 oct. 2014]. Available at: http://

www.londonbookfair.co.uk/__novadocuments/44248?v=635254752

638700000B%20editions

>Lars Müller: 2014: Avant-Garde is Analog [on line]. Lars Müller.

Zürich, Switzerland, 2014. [Consulta: 25 oct. 2014]. Available at:

http://sma.sciarc.edu/livestream/lars-muller-2014-avant-gardeanalog/

>Lars Müller Publishers [on line]. Lars Müller. Zürich, Switzerland,

2014. [Consulta: 15 oct. 2014]. Available at: http://www.lars-muellerpublishers.com/

34


Lars Müller

The digital hype is over. New media and digital tools are integrated into our work and lives. Are we still

excited? Do we feel something is missing? Perhaps the experience of reality? By means of real-time

processes and physical objects (like buildings and books)the lecture explores sensations of the ordinary

and qualities of the familiar to promote a spectacular third way into the medial future: digital and analog.

Lars Müller is a graphic designer and publi-sher based in Switzerland. He established his design studio in

1982 and started publishing books on typography, design, art, photography, and architecture.

Lars Müller Publishers have published over 600 titles to date, many winning awards for their content

and design. Müller has taught at various universities in Switzerland and Europe and is currently a guest

lecturer at the Harvard University Graduate School of Design.

Daniel Bové Portillo

B editions

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