Cosmetic Surgery & Beauty Magazine #70


cosmetic tattoo









We buff them, moisturise them and slather them in

colourful gloss. They frame the words we speak

and soften the most intimate of moments. Indeed,

a voluminous set of lips is thought to hold a thrall over the

opposite sex like no other part of the body. But how can

you maximise this asset if your own lips are lacking in both

colour and volume?

Sydney cosmetic tattoo practitioner Val Glover-Hovan

has been using cosmetic tattoo to enhance the appearance

of her clients’ lips for more than 30 years. Having learned

the technique in the 1980s, she has been pioneering

permanent makeup ever since, and is at the forefront of

using tattoos as a cosmetic procedure.

‘Permanent makeup has many beauty benefits, not to

mention the economic and time-saving factors,’ she says.

‘Its roots trace back to the 1930s and, while both the

technique and its popularity have advanced considerably

since this time, the reasons for its continued popularity

remain the same.’

According to Glover-Hovan, cosmetic tattooing helps

highlight a person’s best features while camouflaging the

worst. ‘Many of my clients have said they wonder why it

took so long to make the decision to have a cosmetic tattoo

procedure,’ she says.

Glover-Hovan draws on a number of techniques,

including permanent eyeliner and eyebrow procedures.

However, lip enhancement is one of the most popular

requests amongst her clientele.

Lip Liner

‘Permanent lip liner is for people who have no definite

lip shape, pale lips, sun-damaged lips, uneven lips,

or lips that have lost their shape as a result of cold

sores or injury,’ says Glover-Hovan. ‘It’s ideal for people

who prefer a definite lip shape to emphasise or enlarge

the mouth or for ladies with “crease lines” around the

mouth area.’

During the procedure, colour is tattooed in a fine or

thick line on the outer edge of lips. ‘This gives definition

to the shape of the mouth,’ notes Glover-Hovan. ‘The

lips are a sensuous feature of the face and having a

definite lip line can also help many ladies apply their

lipstick correctly.’

Full lip colour

Lip blending goes one step further, blending colour into

the inner part of the lips. ‘This can help disguise the lip

line, making it appear more natural,’ says Glover-Hovan.

‘I also use this technique to fill in white areas where the

lip line has been extended away from the natural lip line

or to balance crooked lip shapes.’

According to Glover-Hovan, lip blend and all-over

colour helps make the lips look fuller and is therefore

ideal for anyone lacking volume and colour in their

lips but who might not want to augment their lips with

cosmetic injectables.

Glover-Hovan says subtlety is the key to successful

cosmetic tattooing, and the result is always subjective.

‘To be honest, the people closest to you may not notice

that a cosmetic tattoo procedure has been performed;

we aim for a natural-looking result and the procedure

has little to no downtime,’ she says. ‘A full lip procedure

is the only one that shows swelling afterwards, whereas

lip liner alone is likely to escape their notice.’ csbm


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