<strong>Pod</strong> Giving Revenue by Month Net Profit (or Loss) by Year CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 15
<strong>Pod</strong> Giving Revenue Forecast FY2016 FY2017 FY2018 Revenue 0.5% of Donations $28,428 $156,322 $431,227 <strong>Pod</strong> Subscriptions $99,410 $546,580 $1,507,787 <strong>Pod</strong> Device Sale $189,955 $164,048 $139,715 Total Revenue $317,793 $866,950 $2,078,729 Direct Cost Merchant Cost Per Church $6,391 $35,137 $96,929 COGS $189,955 $164,048 $139,715 Technology & Design $2,760 $102,530 $2,760 Marketing $3,600 $18,000 $18,000 Office $12,000 Legal & Administrative $20,004 $20,004 $20,004 Expense Contingency (10%) $22,273 $33,972 $28,940 Total Direct Cost $244,983 $373,691 $318,348 Gross Margin $72,810 $493,259 $1,760,381 Gross Margin % 23% 57% 85% Financing Use of Funds <strong>Pod</strong> plans to obtain funds late in FY15 and early in FY16 to cover the operating loss expected to ramp up operations and land the Indiana Wesleyan church deal (62 churches). These funds will be used on legal fees with the contract, the cost of goods sold to produce, small amount of inventory of <strong>Pod</strong>s for these churches, and any marketing materials needing to be produced to support these churches. We expect this amount to be between $20,000-30,000 to sustain December to April cash flow. CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 16
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