WOE Final Media Kit

media kit
"CREATING A CULTURE
OF EXCELLENCE FOR WOMEN"

PASSION
INSPIRATION
FUN
CREATIVITY
SAVVY
BOLD
EXCELLENCE
FIERCE
Through the Pages of Woe

EDITORIAL
PERSPECTIVE
WOE is for the woman who simply
desires more at the next level!
“She doesn’t make excuses but courageously…
Seeks a platform for engagement and
inspiration beyond her current state; Strives
daily to develop and excel in every area of life;
and Craves to impart and impact others from
lessons learned.
She owns her internal and external beauty by
accepting her flaws! She is creative, and savvy
with a passion to empower other women.
With a heart of faith and compassion, she
understands the importance of serving her
community to add value to society.
From balancing family, to looking stylish,
loving herself, staying healthy...She seeks
innovative ways to improve her quality of life.”
She’s simply a Woman of Excellence!
Ayo Thomas
Editor in Chief

MEET
THE EDITOR-IN-CHIEF.
Ayo Thomas is the Editor-in-Chief of WOE (Women of Excellence)
Magazine. With over 10 years of HR experience, Ayo has utilized a
plethora of her expertise to help build women spiritually, emotionally and
professionally. She is an Inspirational Speaker, Creative Visionary and
Empowerment Specialist with a mission to radicate change in the lives of
women.
Ayo conceptualized the design of WOE magazine to create a “platform”
for women to share their stories through transparency, to engage with
power change-agents, and to receive relevant information to improve
their quality of life. Ayo is passionate about sending a global message that
excellence is not about perfection but simply becoming a Better YOU.
Outside of speaking and pioneering opportunities for others, Ayo enjoys
making hand made jewelry, traveling, and spending quality time with her
family. She lives by the Mantra “Excellence is not a one-time Experience,
It’s a Lifestyle!”

OUR MISSION
is to be the premier digital publication that creates a culture and lifestyle of excellence for
women. WOE is driven by inspiration, style, and passion. We are committed to delivering
insightful and thought-provoking articles, about women sharing failures, celebrating
successes, and embracing moments of growth across the globe.
What makes WOE different from any other women’s magazine is the fact that we promote
“Authenticity not Perfection.” We aspire to help women reach their full potential moving from
a state of mediocrity to the heights of excellence!

FEATURES
cover
story
Through the lens of transparency, we
showcase women sharing their inner
most fears, terrific triumphs and
secrets to success. Through collaborations
with celebrities, power-leaders
and community change-agents,
we will aim to provoke debate, and
creative discussion and produce the
“ah-ha” moments that will motivate
women to take charge of their lives.
tem ple
mainte
nance
Temple Maintenance will bring you
current news and tips on how to live
a holistic lifestyle focusing on
recipes & nutrition, fitness,
relationships, self-care and more.
fa s h i o n
A look inside the latest trends and
styles from everyday looks, boardroom,
meetings and night on the
town attires. We show women how
to be fashion forward while maintaining
an excellent image at the
right price.
beauty
All women desire to be in the
“know” when it comes to skin or
hair care products and breakthrough
technology to keep them looking
young and beautiful! WOE brings
inside beauty secrets, tips and tricks
from hair, make-up and skin care
experts that will keep you on top of
your beauty game.
all in the
name
of
vanity
Special beauty feature of
controversial stories and the latest
buzz on the lengths women go to
maintain their image.
l ife a n d
culture
This section take our readers on a
journey through undiscovered travel
destinations, interior home designs,
book excerpts, and offer successful
business and career tips. (Features
include: Travel, Books, DIY, Home
Design, Business & Career)

WHY
Advertise
with
WOE?
WOE captures the focus and
attention of our target audience
through ad placement. We
understand that magazine
advertising is valued by
readers just as much as editorial
content itself. Our readers rely on
us as the leading digital source of
information driving web searches.
Lastly WOE is positioned and set
to become a force in the Women’s
lifestyle magazine genre.

TARGET AUDIENCE
Targeted Age: 25 to 45
Targeted Household Income $50,000 to $100,000
Targeted Education: College and Post Graduate
Targeted Professional and Entrepreneurs
Targeted Marital Status: Single and Married

WOE MAGAZINE
ADVERTISNG RATES AND CLIENTS
MATERIALS SPECIFICATION
Ad Size
Client Inaugural
Edition
1x Insertion 2x Insertion 3x Insertion
Inside Front
Cover (2 page
spread)
Inside Back
Cover
$1,750 $2,250 $2,125 $2,000
$1,000 $1,500 $1,375 $1,250
Back Cover $1,250 $1,750 $1,625 $1,500
Simple 2-Page
Spread
$1,350 $1,750 $1,650 $1,550
Full Page: $750 $1,000 $900 $800
Half-Page
(Horizontal)
$400 $600 $550 $500
2/3 (Vertical) $600 $800 $750 $700
1/3 (Vertical) $300 $400 $375 $350
1/4 Page $250 $300 $275 $250
1/6 (Vertical) $200 $250 $225 $200
note to advertising clients
PHOTO SUBMISSIONS: Depending on what kind of image you wish to submit, please think
about your format and quality carefully. Our designers working with photographs for online
print usually prefer 300dpi *.tif or *.psd (Photoshop) images over *jpg. This is because *.jpg is
a compressed format. Photographs straight from a digital camera are almost always saved in
*.jpg format at 72dpi.
ONLINE ADVERTISING RATES WWW.WOEMAGAZINE.COM
600X200 TOP HEADER: $200 MONTH | 728X90 HEADER 2: $125 MONTH | 220X90 HEADER 2: $75 MONTH | 486X60 PAGE HEADER: $25 MONTH | 300X250 SIDEBAR
1,2,3: $100/$75/$50 MONTH | 145X145 SIDEBAR: $25 MONTH | 728X90 FOOTER : $75 MONTH | 220X90 FOOTER: $50 MONTH

editorial schedule
Issue Ad Close Date Artwork Due Date Distribution Date
Spring 2016
Inaugural Issue
Summer 2016
Stepping out of the
Box
Fall 2016 | Pink
and Pearls Special
Edition “Breast
Cancer Awareness”
Winter 2016
Holiday
Extravaganza
February 1, 2016 February 7, 2016 March 1, 2016
May 1, 2016 May 7, 2016 June 1, 2016
August 1, 2016 August 7, 2016 September 1, 2016
November 1, 2016 November 7, 2016 December 1, 2016
Earning Power
· The average American woman
is expected to earn more than the
average American male by 2028
· Women control more than 60%
of all personal wealth in the U.S
Spending Power
· Women account for 85% of
all consumer purchases including
everything from autos to health care
· Women make 80% of
healthcare decisions and 68 percent
of new car purchase decisions
Women Online
78% of women in the US
use the Internet for product
information before making a
purchase
33% research products
and services on-line before
buying offline
Women account for 58%
of all total online spending
22% shop online at least
once a day

Why Digital
Publication?
(SOURCE INFORMATION MEQUODA DAILY)
Tablet users will prefer digital to print in the next 7 years.
The 2013 Mequoda Tablet Study1 revealed that in 2013, 55% of Internet users
own or have access to a tablet. If growth occurs at the same rapid pace we’ve been
witnessing thus far, we predict that market penetration will be at 85% by 2020.
Digital magazines are better in several ways:
• Timely – When the issue is released, it can be viewed and downloaded instantly.
For news-based magazines especially, this is crucial. It’s even important for those
who look forward to reading the latest celebrity gossip as it hits the newsstands.
• Portable – When given the choice to bring seven magazines on a 12-hour flight, or
an iPad mini, which takes up the least amount of space? Digital Magazine Publishing
MequodaFree.com
• Collectible – Just as tablet users collect apps, they can collect magazines.
Magazine apps are increasingly allowing subscribers to clip and save certain articles
of the magazine too, which makes it even easier to replace print. And again, apps
take up a lot less space than print magazines! .
• Video enhanced – Thirty years ago, science fiction films predicted that we’d
be watching video news clips in our print magazines. That was just silly. Digital
magazines with video tutorials, interviews, and even video advertisements make
much more sense!
• Audio enhanced – Along the same lines, subscribers enjoy listening to sound clips,
interviews and advertorials, something not even possible in the print medium.
Advertising through our digital platform will put you ahead of the Game!

f WOE Magazine
i WOE Magazine
l WOE Magazine
p WOE Magazine
whats
the
buzz
about
WOE?
POPULAR HASHTAGS
#Woemag - identifies our publication
#Womanofexcellence – Celebrating women every wednesday in
conjunction with #WCW
#Woeuplifts - Encouraging quotes and inspiration.
#BecomingWoe - A campaign where women post pictures of
themselves overcoming significant milestones in their lives.
WOE BRAND
EXPERIENCE
Excel Academy - Geared towards professional
women in an effort to help them become excel in
personal endeavors, careers and business.
Vision Mania Party - Vision party and ted talk
experience fused into one. Women designate a
group of close friends or colleagues they would like
to inspire for an inspirational experience they’ll never
forget.
Culture of Excellence Conference - Bringing
together women from all walks of life to encounter a
transformational experience. and impactful seminars
that tie into WOE magazine
CONTACT INFORMATION
Advertising: advertising@woemagazine.com
Publisher: Keinde Thomas
keindethomas@woemagazine.com
Editorial: editorial@woemagazine.com
Editor-in-Chief: ayothomas@woemagazine.com
Phone: 410-921-0185
Excellence is not a One time
Experience, It’s a Lifestyle
WE BELIEVE EXCELLENCE IS BECOMING A BETTER YOU