The Future of Influencer Marketing
1IY5aRj
1IY5aRj
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Prediction 1<br />
Brands will “get”<br />
what consumers<br />
already know: that<br />
traditional digital ad<br />
tactics suck<br />
Pop-up videos. Pop-under ads. Autoplay<br />
videos. Banner ads.<br />
As marketers, why did we ever think that<br />
“disrupt and distract” methods <strong>of</strong> reaching<br />
consumers were a good idea?<br />
You know: Radio. TV. Print. Direct mail.<br />
<strong>The</strong>n came the Internet. And we considered it<br />
just another channel.<br />
So we digitized our brochures and put<br />
them on our shiny, new websites. And we<br />
surrounded those brochures and loaded up<br />
those websites with banner ads to monetize<br />
the new medium.<br />
Next came email, video, mobile, and social ….<br />
Digital advertising quickly got out <strong>of</strong> hand<br />
from there.<br />
Here’s why: Because until social media came<br />
along, all we’d ever known were the oneway<br />
communication methods we’ve been<br />
practicing since the dawn <strong>of</strong> advertising.<br />
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