Myth #3:

“Having a secure (HTTPS encrypted)

site isn’t important for SEO”


SSL is the standard security

technology for establishing an

encrypted link between a web

server and a browser. This link

ensures that all data passed

between the web server and

browser remain private.”


you ever noticed that some URLs start with “http://” while others start

with “https://”? Perhaps you noticed that extra “s” when you were browsing

websites that require giving over sensitive information, like when you were

paying bills online.

To put it simply, the extra “s” means your connection to that website is

encrypted so hackers can’t intercept any of your data. The technology that

powers that little “s” is called SSL, which stands for Secure Sockets Layer.

In August of 2014, Google announced that it had started using HTTPS as a

signal in their ranking algorithms, which means if your website still relies on

standard HTTP, your rankings could suffer as a result.

For now, however, HTTPS remains a “lightweight” signal, affecting fewer than

1% of global queries (according to Google). So while it’s clear that Google

wants everyone to move over to the more secure HTTPS protocol, don’t freak

out if you haven’t done it yet. There are more important factors that Google is

looking at, such as the presence of high-quality content.

(HubSpot customers: If you’re using the Website Platform, you can get a

standard SSL certificate for free. If you’re a customer but don’t have the

HubSpot Website Platform, SSL is available for purchase. To find out more,

contact your Customer Success Manager, or visit our pricing page.)


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