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Yogurt belongs to dairy food industry. It is derived from the bacterial fermentation of the
milk. Primarily yogurt is consumed directly as a dessert or it is used in various recipes.
Increasing awareness about the benefits of yogurt as a healthy alternative to include in
daily diet is driving the growth of yogurt market across the globe.
Yoghurt Market Segmentation
Yogurt market is segmented on the basis of product type which includes regular yogurt
ong>andong> fat free yogurt. Among both of these segment regular yogurt is expected to occupy
the largest position on the pie in terms of revenue contribution. However rising
awareness among the consumer regarding the consumption of healthy ong>andong> fat free
products is expected to support the demong>andong> of fat free yogurt product segment in the
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Yogurt market is further segmented on the basis of form which includes set yogurt, frozen
yogurt, Greek yogurt ong>andong> yogurt drinks. Among all these set yogurt occupied the major
position on the pie in terms of market share. High usage of set yogurt in various cooking
recipe ong>andong> consumption as a dessert is contributing towards the growth of set yogurt
product segment. However frozen yogurt ong>andong> yogurt drinks is expected to show a healthy
growth during the forecast period. Frozen yogurt is further sub segmented as regular ong>andong>
flavored. Among both of these sub segment flavored yogurt is expected to show a fastest
growth during the forecast period. Also, yogurt drinks is sub segmented as
regular ong>andong> flavored yogurt. Increasing availability of various fruit flavored yogurt with
health benefits is expected to support the demong>andong> of flavored frozen yogurt ong>andong> flavored
yogurt drinks in the near future.
Yogurt market is also segmented on the basis of distribution channel which comprises,
supermarket/ hypermarket, grocery stores, convenience stores, online ong>andong> others.
Among all these segments supermarket/hypermarket is expected to occupy the major
share on the pie in terms of revenue contribution. Increased penetration of retail
industry especially in developing region is expected to support the growth. Moreover,
purchasing of yoghurt through online is expected to show a substantial growth during the
forecast period. Increasing internet penetration ong>andong> urge of consumers towards
convenience purchasing of product is predicted to be the driving factor for online
purchasing in yogurt market in the near future.
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Geographically, North America is expected to be the major contributor in terms of value
followed by Europe in yogurt market. However, these region is predicted to be a mature
market for set yogurt, ong>andong> is expected to show a stable growth in the near future.
Introduction of new variant in flavors coupled with offering low fat products may fuel the
growth of yogurt market in these region. In developing countries of Asia Pacific region
China is expected to dominate the market in terms of yogurt consumption followed by
India. Moreover Japan is expected to show a substantial growth during the forecast
period. Increasing consumption of flavored yoghurt especially in countries such as China
ong>andong> Japan is predicted to support the growth yoghurt market across Asia Pacific region
during forecast period.
Yogurt Market Drivers
Rising disposable income coupled with shifting consumer eating habits is expected to
drive the demong>andong> of yogurt market in the near future. Moreover, increasing availability of
flavored yoghurt especially in developing region is predicted to be major factor
supporting the growth of ice cream ong>andong> frozen dessert market during the forecast period.
In addition, rising awareness among the people regarding the benefits of yogurt such as
it has good bacteria or probiotics that boost the immune system, provide calcium, ong>andong>
help combat constipation ong>andong> diarrhea ong>andong> others is also expected to drive the growth of
yogurt market in the near future.
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Yogurt Market Key Players
Some of the major players operating in yogurt market includes Danone Groupe SA,
Ultima Foods Inc, Chobani Inc., Sodiaal S.A, NESTLÉ SA, General Mills, ong>andong> Kraft Foods
Group, Inc , Yakult Honsha Co., Ltd among others.
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