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HealtH<br />
Boost Distribution of<br />
Message in aBottle<br />
Lowestoft Lions Club have seen a<br />
massive increase inthe numbers of<br />
potentially lifesaving bottles picked up<br />
by the public since they have placed<br />
new display units in their town’s<br />
doctors surgeries.<br />
In just two months, over 600 Message<br />
in aBottle containers have been<br />
handed out in Lowestoft months since<br />
the new display units have been<br />
in place.<br />
Lowestoft Lions Club member Paul<br />
Maye contacted Saxon Packaging Ltd<br />
in Harvest Drive, Lowestoft, to discuss<br />
the possibility ofproducing asmall<br />
display unit to promote the Club’s<br />
Message in aBottle containers, which<br />
are ahealth initiative toaid<br />
emergency services.<br />
Lion Paul said, “These small plastic<br />
bottles containing vital information<br />
have been available from Lions Clubs<br />
across the country for some time now<br />
and are an effective way to keep basic<br />
personal and medical details where<br />
they can easily be found in an<br />
emergency –inthe fridge! However,<br />
we identified aneed to have an<br />
attractive display inwhich to show the<br />
bottles –toboth promote the scheme<br />
and to make them even more readily<br />
available. The positive response that<br />
we received from Saxon Packaging<br />
was terrific. Technical and Design<br />
Manager Ben Watson immediately<br />
agreed to help us and he offered to<br />
create the artwork, todesign and<br />
manufacture the display units.”<br />
With design input from Marketing<br />
Executive Suzy Harrold, the pair set<br />
about the task of producing the<br />
bespoke displays which are made from<br />
robust corrugated cardboard, digitally<br />
printed and cut using computer aided<br />
design equipment.<br />
Lion Paul added, “We are really<br />
pleased with the initial batch of display<br />
units, each of which will hold 15<br />
bottles. The displays are really eye<br />
catching and we have trialled the units<br />
in local doctors’ surgeries and similar<br />
medical establishments.”<br />
For further information contact<br />
Lowestoft Lions 0845 833 5737<br />
MESSAGE IN<br />
ABOTTLE<br />
• The emergency services<br />
are all aware of the Lions<br />
‘Message in aBottle’ scheme.<br />
• The bottles contain basic<br />
personal and medical<br />
records and are kept in the<br />
fridge -where they can easily<br />
be found.<br />
• The bottles are available free<br />
of charge.<br />
• Lions Clubs have distributed<br />
over 5million bottles to<br />
people with conditions such<br />
as diabetes, allergies,<br />
disabilities and life<br />
threatening illnesses –<br />
however, the scheme is<br />
extremely beneficial for all no<br />
matter how serious or minor<br />
their illness.<br />
• In Lowestoft, an agreement<br />
has also been reached for the<br />
seven paramedic cars that<br />
operate locally tocarry a<br />
supply of the bottles togive<br />
to patients they attend.<br />
<strong>LION</strong>S MDHQ<br />
Lions Clubs headquarters in<br />
Birmingham also sell display<br />
boxes for Message in aBottle as<br />
shown in the photo. The display<br />
boxes are £2.50 +postage.<br />
However, MDHQ are in touch with<br />
Saxon Packaging as mentioned in<br />
the article above and will be<br />
working with them<br />
to offer clubs a<br />
second option for<br />
displaying boxes.<br />
If you are<br />
interested please<br />
contact MDHQ on<br />
0845 833 9502. PICTURED: Lowestoft<br />
Lions Message in a<br />
Bottle Display Packs<br />
www.lionsclubs.co December 2015/January 2016<br />
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