A Kick-Ass Guide to Building an Awesome Website

A Kick-Ass Guide to Building an Awesome Website
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“A CONSISTENTLY MAINTAINED BLOG BUILDS TRUST
AND ALSO ORGANIC VISIBILTY.”
In today’s day and age, when people want
information, they turn to blogs. These are usually
conversational articles of sorts that provide
solutions to everyday problems, give advice, and
provide the perfect opportunity to truly let your
expertise shine. Maintaining a blog is good for your
business and your website in a few different ways.
Blogs Drive Traffic to Your Site
How do people find your website to start with?
They could type your website address into their
browser bars, but this is limited to your current
audience. You could buy an email list, but that is
a black hat tactic that might give your business
a bad name. Finally, you could place paid ads on
sites like Google, which is incredibly expensive. You
might get some traffic, but the quality of traffic you
receive is usually not worth the money. Blogs are
an organic, simple, inexpensive way to drive traffic
to your site.
Chances are good that you do not update the main
pages of your website all that often. You won’t
spend much time revising “About the Company”,
after all. Every single time you post a new blog, you
add another indexed page to your site. This means
that you provide yourself with more opportunities
to appear in popular search engines and drive
traffic organically. What’s more, you can even share
your blog posts on your social media accounts,
which drives even more traffic.
Blogs Convert Visitors into Leads
If you want to convert your visitors into buyers, one
of the most important aspects of blogging involves
adding a call-to-action and some sort of free offer,
even if it is just a consultation, in every single post.
Why should the reader come to your website?
What can you offer that reader that someone
else can’t? How can you solve the reader’s
problem? Here’s an idea of how it might work:
• Susie’s friend posts a link to your blog on her
Facebook wall.
• Susie clicks the link and reads your blog.
It solves an issue she is experiencing, so she
follows the call-to-action to your website.
• Susie gets to a landing page on your site that
contains a simple form to fill out for a free offer.
• Susie provides her information and receives
the free offer.
It really is that simple, and it gives you an
outstanding opportunity to build rapport with
people who read your blog.
Blogs Make You Authoritative
Think about your product or service. Then, think
about any possible objections that people might
have as you attempt to sell your product or
service. Think about the questions that people
might have in regard to using your product.
Then, write your blog posts in such a way that
they answer these questions. For example, if
you run an auto repair business, you might write
a blog entitled, “Car Batteries 101: What Every
Driver Should Know.” Then, provide information
about how to maintain and extend the life of
batteries.
When you do this, people who are not even your
customers will stumble across the blog. Your
blog will help them. Then, when they really do
need someone to help them with their auto
repairs, they are more likely to remember your
name – all because your blog established you as
an authority in your industry.